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10 Ways to Increase Your Online Visibility

10 Ways to Increase Your Online Visibility

Increasing online visibility is a challenge for many. There are numerous online strategies which are hard to implement for the beginner. Many of them are not even aware of some simple concepts like SEO. Sticking to practical marketing strategy is the key to delivering the best-optimized results. Read these ten tips to help you overcome this problem and make your online business outshine other websites:

1. Collecting Leads

Before starting buildingLthings on the web or your website start collecting leads. This will make your visibility unique. You can do this by Aweber. This is a tool which builds your email list. You can manage your e-marketing by yourself without any charges or payments charges. You have a variety of options there with attractive templates and HTML widgets.

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2. Recreate Content

It not necessary to come up with something unique every time because usually, you can’t. Generate the same ideas that are previously published by adding on your thought and some facts. You must always re-write them because plagiarism can get lead you into trouble.

3. Blogging

Blogs can be an essential part of inbound marketing. This is a place to show your expertise in your field and can add value in the eyes of your audience. As new pages are added, you can have a greater opportunity to be placed in a higher rank for other keywords.

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4. Reviews are important

You should encourage the user to leave reviews which are relevant to your business. Most of the potential audience gets influenced by the testimonies and online reviews. The customer service process should promote this practice.

5. Hosting Webinars

Online classes may reach out to a hidden audience and will make them aware of your objective and how they can benefit from it. This helps in the expansion of your audience. Engage with the public to discuss the topics they want to discuss in the Webinar.

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6. Be a Social Activist

For this purpose, you don’t need to go to the events or parties to expand your user’s visibility. All thanks to social media platforms, the activities on the Facebook pages like answering queries, posting fresh content and interacting with your audience can help to increase the visibility. This is because the profiles made on social media are appearing more frequently in search engine results. For this purpose, you need to be a little cautious on your brand appears on such levels or how you wish it to be presented. Do include all necessary information and if changes occur, update them as soon as possible.

7. Focus on Key Words

Google has now become smart enough to know the needs of the end-user. The use of keywords it gets from the users, and the way it interprets them is a task to understand. Firstly identify the major key phrase or words that are related to your brand. Select SEO key terms that you think that your customers re likely to use while searching. Embed those terms in your description, title page, etc. for a more efficient process assign a unique keyword to different pages.

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8. Remodel Your Website

Try experimenting with the overall look and layout of your design. After analyzing the required changes needed, you can always ask the customers for their suggestions. Hiring experts for this work are the best option or find any sound and recognized company which offers such services.

9. Visual Appeal

Artistic and imaginative copies, presentations and slides are like a magnetic force which forces your target audience to get attracted to it. Authentic stories can be shared on Slide Share which can inspire and entertain the audience. Use sensitive designs and color scheming that is in line and suitable for your business.

10. Adding Backlinks

Backlinks are the links on a specific site that lead and direct you to another site. They are very significant, and it is essential to make good quality backlinks. Another anchor link text should be niche relevant backlinks. The irrelevant and out o f the context backlinks are highly discouraged. Make sure that your back link is not shared on many web pages. This technique can help to increase the visitors on your site.

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Zuhair Sharif

Digital Marketer

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Last Updated on November 19, 2018

How to Find a Suitable Professional Mentor

How to Find a Suitable Professional Mentor

I went through a personal experience that acted as a catalyst for an epiphany. When I got fired from a job, I learned something important about myself and where I was headed with my freelance career. I realized that the most important aspect of that one rather small job was the influence of the company owner. I realized that I wasn’t hurt that the company and I weren’t a perfect match; I was devastated by the stark fact that I needed a mentor and I had almost found one but lost her.

Suddenly, I felt like J.D., the main character in “Scrubs,” chasing Dr. Cox and trying to rip insight and wisdom from someone I respect. The realization that a recognized thought-leader and experienced entrepreneur severed ties with me felt crushing. But, I picked myself back up and thought about five ways to acquire a mentor without having the awkwardness of outright asking.

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1. Remember, a professional mentorship must be mutual.

A professional mentor must agree to engage in a mutual relationship because, as the comedy T.V. series showed us, one simply cannot force someone to tutor us. We have to prove that we are worth the time investment through persistence and dedication to the craft.

2. You have to have common interests with your mentor.

Even if a professional mentor appears at your job or school, realize that unless you and this person have common interests, you won’t find the relationship successful. I’ve been in situations where someone I respected had vastly different ideas about what was important in life or what one should spend his or her free time doing. If these things don’t line up, you may find the relationship won’t be as fruitful, even when the mentor knows a great deal about one industry.

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3. Thought-leaders will respect your passion.

One of the ways you can prove yourself worthy to a professional mentor is through your passion and your dedication. No one wants to spend time grooming and teaching another who will not take advice or put the effort in to improve. When following thought-leaders on Twitter and trying to engage with higher-ups in a work setting, realize that your actions most often speak louder than your words.

4. Before worrying if he respects you, ask if you respect him.

On the other side of the coin, you should seriously reflect on those common interests and make sure you respect your professional mentor. Just because someone holds a title, degree or office does not mean that person is trustworthy or honest. Don’t be swayed by appearances and take the time to find a suitable professional mentor.

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5. Failure is often the best way to learn

I honestly have made more mistakes than I can count. I know I’ve learned a great deal from poorly organized businesses and my own poor choices. The most important quality I’ve developed is an ability to swallow my pride and learn from my mistakes. If life knocks me down nine times, I get back up 10 times. One of the songs Megadeth wrote, “Of Mice and Men,” resonates in my mind when I pull myself up by my bootstraps and try again for a goal I’ve set: “So live your life and live it well. There’s not much left of me to tell. I just got back up each time I fell.” Hopefully, this brief post can act as a professional mentor to you in your quest to find not only a brave leader but also a trusted adviser.

Featured photo credit: morguefile via mrg.bz

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