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Yotpo VS Trustpilot: Which Online Review Solution is Better

Yotpo VS Trustpilot: Which Online Review Solution is Better

If leveraged correctly, you’ll be amazed at how your customer reviews can skyrocket your business’s growth to epic levels.

What kind of value can your business get from customer reviews, you might ask?

Check out some of the benefits:

  • More sales
  • Better brand/product image
  • Influencing your “would-be” customers to buy becomes easier
  • More leads
  • More traffic
  • Etc..

With the points mentioned above alone, I’m sure you can imagine how much value you can get from utilizing the reviews given by your customers.

There is a problem, however. If you are fairly new to digital marketing, you’ll find it is exceedingly challenging to obtain and effectively promote customer reviews. Not only is it tricky to get your customers to review your products – when people do post reviews, but they’re also likely to appear dispersed all over the internet, making it almost impossible for you to see and collect them. What’s more, using the reviews isn’t exactly that simple either; that is if you want to utilize them to their fullest, to the point where the reviews can bring you massive returns.

That’s where both Yotpo and Trustpilot come in.

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Since both platforms are exceptionally popular online for helping business owners manage and capitalize on their customer reviews, we’re going to check out the pros and cons of both platforms to see how they stack up against each other. That way, you’ll have a better grasp of the value that both platforms can bring to your business, and which of the two is most likely to be a fit for you.

comperision review

    Features

    Yotpo is a clear winner when it comes to which platform houses the most features that can truly help business owners skyrocket their business growth. It has review management, content management functions, retention features, integration, and visual marketing features, even SEO features (among other things).

    Marketing features

    Yotpo has truckloads of marketing features available for their users. Considering how hardcore the competition has become in the realm of online business, using a platform with a suite of powerful marketing features can easily spell the difference between the success or failure of your business.

    Yotpo allows its users to create discount coupons.

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    rates

      The platform allows its users to customize their paid Google ads and AdWords campaigns.

      It also has email upselling features.

      easiness

        These are just a glimpse of the marketing features that Yotpo has to offer. The platform has several other marketing features like social curation from Instagram, embeddable photo carousels and a shoppable Instagram solution.

        Ease of use

        For me, Trustpilot wins the ease-of-use department. Looking at the platform, you’ll notice immediately how their dashboard doesn’t look overwhelming at all.

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        trustpilot

          The tool is intuitive, very easy to understand, and it doesn’t have any useless features to it that would only confuse the users.

          Integrations

          Trustpilot has more integrable apps than Yotpo. What’s more, the apps are hardly unknown brands; they are reputable and powerful companies that are used by hundreds of thousands of users (even millions).

          apps

            Cost Effectiveness

            Considering how Yotpo’s paid subscriptions start at only $25 per month, and all the nifty benefits that their users can get from using the platform, Yotpo is without a doubt a better choice when it comes to pricing.

            Trustpilot’s paid subscriptions start at $299. Not only is the figure 10 times higher than Yotpo’s, but Yotpo also offers a wider range of features that their users can benefit from.

            Pros and Cons

            Yotpo

            Pros

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            • Yotpo has an in-mail technology that allows their clients to email their customers, and get their customers’ reviews through the email itself making it easier for the clients’ customers to share their reviews.
            • Yotpo can help you rank in the search results.
            • Yotpo has coupons and email-upselling features that can help their clients get more sales and nourish their relationships with their customers.
            • The platform allows its clients to moderate their customers’ reviews live.
            • Yotpo’s platform is intuitive and very easy to use.
            • Yotpo allows their clients to host their clients’ customer reviews on their website. It can also show Google rich snippets, with star ratings, linking to their clients’ sites.
            • Yotpo allows on-site comments on reviews, Q&As, and also custom review forms showing their customers the answers to specific questions.
            • The platform has remarkable social integration features. For one thing, the customers can share their reviews on their personal social media pages. Yotpo can also create a shoppable version of your Instagram feed. The platform can send your followers from your Instagram photos to your tagged product pages.

            These are just some of the many benefits that make Yotpo such a fantastic platform. Regarding functionality and its ability to drum up more business for their customers, Yotpo is undoubtedly the best.

            Cons

            • Yotpo’s pricing page doesn’t mention how much they charge for their services. While this isn’t that big of a deal for most people, it can be quite annoying for those who are eager to give the platform a try.

            Trustpilot

            Pros

            • Trustpilot has an active online community.
            • The platform is relatively easy to use.
            • You can integrate several apps like Hootsuite, Zendesk, and Google seller ratings.
            • Trustpilot has an automatic feedback system where their clients can BCC Trustpilot so the platform can send the same email recipient with an invitation to review automatically.
            • Trustpilot can show its users updated reports on how their profile is performing. Their clients can see things like, “Reviews Per Day,” “Current TrustScore,” and “Reviews Collected,” among other things.

            Cons

            • Third-party review sites like Trustpilot are getting tons of flak online. A lot of people are questioning the credibility of the reviews published on these types of sites since several companies have been caught manipulating their ratings. They are paying people to publish fake positive reviews about them to make them look more credible.
            • Trustpilot’s content management and marketing features are quite lacking.
            • Trustpilot doesn’t allow its clients (the business owners) to host their customer reviews exclusively on their websites. Instead, merchants can embed the reviews that live on Trustpilot.com on their sites with a widget.
            • Trustpilot is quite costly. Their paid subscription starts at $299 per month (when paid annually).

            Verdict

            While Trustpilot also has its good points, Yotpo far outweighs Trustpilot in several elements that are crucial to a business’s success. Not only does Yotpo have powerful content management and marketing features, but it is also very reasonably priced.

            More by this author

            Tanvir Zafar

            The founder of ISU Technologies, passionate in writing about entrepreneurship, work and technology.

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            Published on November 9, 2018

            How to Improve Your Computer Skills to Get Ahead in Your Career

            How to Improve Your Computer Skills to Get Ahead in Your Career

            Technology has taken the business world by storm. People and businesses are progressively reliant on technology world these days. As a result, the people with impressive knowledge and experience with a computer are in demand.

            Considering this growing market trend, if you too wish to bag a profitable job, this article is apt for you. Here, we will dig deeper into the business and technology world to look into what are the best computer skills one should invest in and what resources to get help from.

            So, are you ready? Here we begin.

            6 Most-In Demand Computer Skills This Year (and Beyond)

            When talking about computer skills, following are the 6 computer skills that can fill your mailbox with endless job opportunities (besides, having an English and Hindi typing speed of 40+ WPM):-

            1. Spreadsheets and Databases

            Considering the treasure trove of data companies are handling these days, Spreadsheet and Database management skill tops the list. It is considered the most wanted job skill in the market, with a salary of around $53,129/yr for an entry-level position. However, the spreadsheet skill does not confine to auditing data from cells.

            To get hired based on this computer skill, you need to become a Spreadsheet ninja. From storing data to organizing them, applying complex mathematics formulas, and creating complex macros, you need to be an expert at all.

            In other words, you need to have an expertise at working with:

            • Microsoft Excel
            • Microsoft Access
            • Statistics
            • Data Analytics
            • Adobe Campaign
            • Quickbooks
            • XML Database management system
            • Filemaker Pro
            • MATLAB
            • Hive
            • FORTRAN
            • RDBMS (Relational Database Management System)
            • SAS

            2. Social Media, Email, and Blogging

            Though people are socially active, not everyone knows how to use the social media tools on the professional front. In such a scenario, having an expertise at writing engaging yet professional emails, writing blogs, and managing social media activities is a ticket to entry in reputed organizations.

            Some of the skills related to social media, email and blogging that will have a leg up in the hiring process are:

            • Content Management System (CMS)
            • Google Analytics
            • Cascading Style Sheets (CSS)
            • Email Marketing
            • Web Page Design
            • WordPress
            • Digital Media
            • Search Engine Optimization (SEO)
            • Campaign Management Software

            3. Graphic Design and Word Processing

            A solid grasp of skills to present the gained information in the much readable form is another market need. When considering this computer skill category, you need to enhance your skills at:

            • Adobe Photoshop
            • Adobe InDesign
            • Adobe Illustrator
            • AutoCAD
            • CorelDRAW
            • Microsoft Visual Studio
            • Maya
            • Microsoft Word
            • Microsoft Publisher
            • Operating Digital Cameras

            4. Software and Hardware Design and Development

            The Software and Hardware development, in simpler language, means designing, implementing, and testing the computer software/hardware applications. It is the most profitable computer skill, with a different job opening, including Software Architect, Software Analyst, Software programmer, Hardware configuration, etc.

            To be capable of developing and testing the software and hardware, you need to peruse your users’ needs and build an application that hits their pain points. You need to work with different web and mobile app coding languages for gaining the attention of your audience, some of which are:

            • HTML
            • C/C++
            • Java
            • Python
            • XML
            • UI/UX
            • LINUX
            • CISC and RISC architecture
            • Embedded Processor Hardware Design
            • Memory Management
            • PCB Layout
            • SQL

            5. IT Troubleshooting

            Working on computers is one thing and having a knack of looking into the associated issues and resolving them in real-time is another. There are various employees and graduates who work with computer systems in their daily lives, but get confused when it comes to dealing with frozen programs and performing routine maintenance.

            So, if you are familiar with the basic anatomy of computers and machines and know the tricks to perform such tasks to streamline the working process, enter the IT support arena. The prime IT troubleshooting skills one needs to work upon are:

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            • Backup management
            • Diagnostics
            • End User support
            • Client-Server management
            • Installation and configuration
            • Issue tracking system (ITS)
            • System administration
            • Tech support

            6. Enterprise Systems

            Many Enterprises have their own enterprise solutions like PeopleSoft for managing their data and operations.

            Becoming a master at using the enterprise solutions mentioned in their ‘Requirements’ area can also lessen the barrier to get a job.

            The Roadmap to Excel Your Computer Skills

            Now that you know the 6 most popular computer skills in the market, the first decision, you need to take is which computer skill you want to work upon. All the skills are equally considerable for making a career ahead. So, choose one as per your interest.

            Once done, look forward to the following resources for boosting your computer skills and getting a reputed, handsome job.

            Depending on the computer skill you opt, here are the online courses you can turn to for elevating your career opportunities:

            1. Become a Spreadsheet and Database Ninja

            a. Microsoft Excel Training Online Course – Basic & Advanced

            Whether you are a beginner, intermediate or expert at working with spreadsheets, this online course has something new for everyone to become excel efficient users.

            Divided into 48 interesting lessons, the course empowers you to learn the technique of using mathematical, statistical, logical and text functions, sorting and filtering the data, creating Pivot Tables, building macros, finding a value with VLOOKUp, and much more.

            b. Excel- Online Courses, Classes, Training, Tutorials on Lynda

            This is another impressive course to unlock the power of Excel. Designed for people from all walks of life and familiarity with Excel tools. This course helps you gain in-depth knowledge from the experts about this data-analyzing tool and make the magic in spreadsheet creation and management process.

            c. SQL & Database Design A-Z™: Learn MS SQL Server + PostgreSQL

            Build a successful career in the data analytics world with this online course.

            Revolving around the two top databases, MS SQL and PostgreSQL, this course will give you a comprehensive knowledge of the working of the databases and understanding of all the related elements, including how to create, update, organize, and safeguard the data.

            2. Rule the Social Media World

            a. Free Social Media Course by HubSpot

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            Introduced by the top experienced inbound professors from Hubspot, here you will get a comprehensive knowledge of Social media marketing.

            From understanding how to build relationships on different social media platforms to creating a perfect strategy to engage them, leveraging the benefits of social advertising, and analyzing your social media ROI, this course will bring out the best out of you.

            b. Write Professional Emails in English by Coursera

            This online course will be the right weapon to look into the differences and similarities between different email styles, improve your English writing skills, write effective subject lines, maintain the formality tone in emails, and more to make a powerful impact on the receivers with your email.

            c. Ninja Writing: The Four Levels of Writing Mastery

            Founded by Udemy, this online course will excel your skills to build a masterpiece everytime you write.

            Here, you will get the guidance from the editors of the top newspapers and websites, and understand what kind of words and tone to use for leaving a spellbinding impact on the readers.

            3. Launch Your Own Software or Hardware Equipment

            a. Hardware and Software Courses by Coursera

            From Big Data to IoT, Sensor Circuit Design, Embedded Software and Hardware Architecture, and Motor Control Circuit, this course will give you a glimpse of all the hardware devices, equipment, and programming languages to build wonders.

            b. Free Software and Web Development Certifications Online by Alison

            Become the software developer market demands with Alison’s Java, C#, Python, R, PHP, or MySQL database course. From backend to frontend development and software testing.

            The course helps you to learn how to design, develop and test software and working in a team while contributing to the team success.

            c. Free Online Software Development and MOOCs Course by Class Central

            The Class Central online course will make you a master of software development. Here, you will learn the basic concepts of development like Agile, Design Patterns, and Version Control with Git, along with gaining experience of working with the top programming languages.

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            4. Live and Breathe Creativity

            a. Udemy: Introduction to Graphic Design

            It is a top-rated program for the new learners and designers to explore the Graphic Design world.

            From the history of communication to the design principles, the course will help the students to learn everything specifically and implement in the real world.

            b. Canva Design School

            From a beginner to advanced level, this course will provide you with an elaborated and comprehensive knowledge of graphic design. In the form of 4 modules, this course will help the interested graphic designers to try out their skills at Graphics, ranging from fonts to colors, backgrounds, images, shapes, and layouts.

            c. Microsoft Word – Basic & Advanced

            62 personalized lessons, premium video tutorials, and unlimited tests and quizzes – this certified course has everything that will make your entry to the business world easier.

            d. Microsoft Office: Word, Excel and Access Productivity Bundle

            The course will make you productive in Word, Excel, and Access through video lectures, articles, and various other supplemental resources.

            Besides, it will offer you exclusive tips and tricks to enhance your skills at using Microsoft office.

            5. Raise Your Reflexes to IT Troubleshooting

            a. IT Troubleshooting Skill Training by Udemy

            IT Troubleshooting Skill Training will upgrade your logical concepts over technical components to find and repair faults.

            It will provide you with a methodological approach to learn the basics of troubleshooting, practice them via exercises and drills, and enhance your IT troubleshooting intelligence.

            b. IT Help Desk Online Course on Lynda

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            The Lynda’s IT troubleshooting online course will train you how to respond to the issues related to Windows 10, Office 365, JIRA software, and more, from a local as well as a remote location.

            Mobile Apps and Websites to Enhance Computer Skills

            The aforementioned online courses will undoubtedly train you for a successful career ahead. But, in case you want a long-term support, turn towards the following websites and mobile apps:

            • Duolingo – Duolingo app will improve your spoken and written communication skills in different languages. With the magic of gamification added to the study, the app will make learning a fun and addictive task.
            • Hemingway – Hemingway app defines the length, complexity, and common errors associated with the sentences. In this way, it helps you to write effectively and go ahead in the career.
            • Udemy – The Udemy, with its 2000+ courses, is a great platform to master new skills, advance your career and explore the newer technologies and programming languages. Enrol a course as per your budget and make a brighter future.
            • eDX – eDX is yet another commendable platform you can look forward to. The platform offers you the best of the tutorials prepared by the business professionals and technology experts, ensuring a great boost in your computer skills.
            • Excel Easy – Excel Easy, as the name depicts, will make working with Excel easier for you via their detailed tutorials and 300+ real-life examples.
            • GCF LearnFree.org – It is a one-stop platform for accelerating your future in the computer world. From graphic design to Microsoft Office, resume writing, enhancing adaptability, and much more, the top experts will guide you with everything on this platform.
            • QuarkXPress – The QuarkXPress will aid you to add soul to your design with its unparalleled collection of font style, size, and typography. The best part is that it is avails all the options in different languages, including English, Spanish, German, French, and Italian to name a few.

            Bonus: Tips to Accelerate Your Approach For a Better Career Ahead

            Though these resources will make you stand out from the crowd and get hired at once, you need to focus on various other things, such as:

            1. Practice, Practice, Practice

            It is common to forget what we learn. To ensure that you do not miss any opportunity just because you forgot, keep practising.

            Make it your routine. Polish your computer skills and you will surely end up getting an offer letter from a recognized firm.

            2. Work on Your Efficiency

            Remembering what you learned is not enough; practice to enhance those skills to do better.

            For example, if you take around 50 minutes to create a design, target for 40 minutes.

            3. Look for Shortcuts

            Smart work rules over hard work more often. So, look forward to learning shortcuts to do any task. This will increase your chances to crack an interview and get selected.

            4. Apply for an Internship

            Last but not the least, apply for an internship to see what’s trending in the market and how much you are ready for it. While doing an internship, pay attention to your weak points and work on them. This will ensure a success when you apply for your dream job.

            By the late, it’s never too late to be an intern or grab whatever opportunity to learn something new! Here’s how:

            How to Start Over and Reboot Your Life When It Seems Too Late

            The Bottom Line

            Seeing the current market scenario, it is evident that having computer skills is a boon for a better career ahead.

            So, rather than struggling with thousands of other things and trying to crack interviews, focus on the computer skills mentioned in this article. Utilize the resources and experts’ tips shared and look forward to having a successful and prosperous future.

            Featured photo credit: Glenn Carstens-Peters via unsplash.com

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