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Yotpo VS Trustpilot: Which Online Review Solution is Better

Yotpo VS Trustpilot: Which Online Review Solution is Better

If leveraged correctly, you’ll be amazed at how your customer reviews can skyrocket your business’s growth to epic levels.

What kind of value can your business get from customer reviews, you might ask?

Check out some of the benefits:

  • More sales
  • Better brand/product image
  • Influencing your “would-be” customers to buy becomes easier
  • More leads
  • More traffic
  • Etc..

With the points mentioned above alone, I’m sure you can imagine how much value you can get from utilizing the reviews given by your customers.

There is a problem, however. If you are fairly new to digital marketing, you’ll find it is exceedingly challenging to obtain and effectively promote customer reviews. Not only is it tricky to get your customers to review your products – when people do post reviews, but they’re also likely to appear dispersed all over the internet, making it almost impossible for you to see and collect them. What’s more, using the reviews isn’t exactly that simple either; that is if you want to utilize them to their fullest, to the point where the reviews can bring you massive returns.

That’s where both Yotpo and Trustpilot come in.

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Since both platforms are exceptionally popular online for helping business owners manage and capitalize on their customer reviews, we’re going to check out the pros and cons of both platforms to see how they stack up against each other. That way, you’ll have a better grasp of the value that both platforms can bring to your business, and which of the two is most likely to be a fit for you.

comperision review

    Features

    Yotpo is a clear winner when it comes to which platform houses the most features that can truly help business owners skyrocket their business growth. It has review management, content management functions, retention features, integration, and visual marketing features, even SEO features (among other things).

    Marketing features

    Yotpo has truckloads of marketing features available for their users. Considering how hardcore the competition has become in the realm of online business, using a platform with a suite of powerful marketing features can easily spell the difference between the success or failure of your business.

    Yotpo allows its users to create discount coupons.

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    rates

      The platform allows its users to customize their paid Google ads and AdWords campaigns.

      It also has email upselling features.

      easiness

        These are just a glimpse of the marketing features that Yotpo has to offer. The platform has several other marketing features like social curation from Instagram, embeddable photo carousels and a shoppable Instagram solution.

        Ease of use

        For me, Trustpilot wins the ease-of-use department. Looking at the platform, you’ll notice immediately how their dashboard doesn’t look overwhelming at all.

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        trustpilot

          The tool is intuitive, very easy to understand, and it doesn’t have any useless features to it that would only confuse the users.

          Integrations

          Trustpilot has more integrable apps than Yotpo. What’s more, the apps are hardly unknown brands; they are reputable and powerful companies that are used by hundreds of thousands of users (even millions).

          apps

            Cost Effectiveness

            Considering how Yotpo’s paid subscriptions start at only $25 per month, and all the nifty benefits that their users can get from using the platform, Yotpo is without a doubt a better choice when it comes to pricing.

            Trustpilot’s paid subscriptions start at $299. Not only is the figure 10 times higher than Yotpo’s, but Yotpo also offers a wider range of features that their users can benefit from.

            Pros and Cons

            Yotpo

            Pros

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            • Yotpo has an in-mail technology that allows their clients to email their customers, and get their customers’ reviews through the email itself making it easier for the clients’ customers to share their reviews.
            • Yotpo can help you rank in the search results.
            • Yotpo has coupons and email-upselling features that can help their clients get more sales and nourish their relationships with their customers.
            • The platform allows its clients to moderate their customers’ reviews live.
            • Yotpo’s platform is intuitive and very easy to use.
            • Yotpo allows their clients to host their clients’ customer reviews on their website. It can also show Google rich snippets, with star ratings, linking to their clients’ sites.
            • Yotpo allows on-site comments on reviews, Q&As, and also custom review forms showing their customers the answers to specific questions.
            • The platform has remarkable social integration features. For one thing, the customers can share their reviews on their personal social media pages. Yotpo can also create a shoppable version of your Instagram feed. The platform can send your followers from your Instagram photos to your tagged product pages.

            These are just some of the many benefits that make Yotpo such a fantastic platform. Regarding functionality and its ability to drum up more business for their customers, Yotpo is undoubtedly the best.

            Cons

            • Yotpo’s pricing page doesn’t mention how much they charge for their services. While this isn’t that big of a deal for most people, it can be quite annoying for those who are eager to give the platform a try.

            Trustpilot

            Pros

            • Trustpilot has an active online community.
            • The platform is relatively easy to use.
            • You can integrate several apps like Hootsuite, Zendesk, and Google seller ratings.
            • Trustpilot has an automatic feedback system where their clients can BCC Trustpilot so the platform can send the same email recipient with an invitation to review automatically.
            • Trustpilot can show its users updated reports on how their profile is performing. Their clients can see things like, “Reviews Per Day,” “Current TrustScore,” and “Reviews Collected,” among other things.

            Cons

            • Third-party review sites like Trustpilot are getting tons of flak online. A lot of people are questioning the credibility of the reviews published on these types of sites since several companies have been caught manipulating their ratings. They are paying people to publish fake positive reviews about them to make them look more credible.
            • Trustpilot’s content management and marketing features are quite lacking.
            • Trustpilot doesn’t allow its clients (the business owners) to host their customer reviews exclusively on their websites. Instead, merchants can embed the reviews that live on Trustpilot.com on their sites with a widget.
            • Trustpilot is quite costly. Their paid subscription starts at $299 per month (when paid annually).

            Verdict

            While Trustpilot also has its good points, Yotpo far outweighs Trustpilot in several elements that are crucial to a business’s success. Not only does Yotpo have powerful content management and marketing features, but it is also very reasonably priced.

            More by this author

            Tanvir Zafar

            The founder of ISU Technologies, passionate in writing about entrepreneurship, work and technology.

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            Published on January 18, 2019

            Best 5 Language Learning Apps to Easily Master a New Language

            Best 5 Language Learning Apps to Easily Master a New Language

            Learning a new language is no easy feat. While a language instructor is irreplaceable, language learning apps have come to revolutionize a lot of things and it has made language learning much easier. Compared to language learning websites, apps offer a more interactive experience to learn a new language.

            The following language learning apps are the top recommended apps for your language learning needs:

            1. Duolingo

              Duolingo is a very successful app that merged gamification and language learning. According to Expanded Ramblings, the app now counts with 300 million users.

              Duolingo offers a unique concept, an easy-to-use app and is a great app to accompany your language acquisition journey. The courses are created by native speakers, so this is not data or algorithm-based.

              The app is free and has the upgrade options with Duolingo Plus for $9.99, which are add free lessons. The mobile app offers 25 languages and is popular for English-speaking learners learning other languages.

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              Download the app

              2. HelloTalk

                HelloTalk aims to facilitate speaking practice and eliminate the stresses of a real-time and life conversation. The app allows users to connect to native speakers and has a WhatsApp like chat that imitates its interface.

                There is a perk to this app. The same native speakers available also want to make an even exchange and learn your target language, so engagement is the name of the game.

                What’s more, the app has integrated translation function that bypasses the difficulties of sending a message with a missing word and instead fills in the gap.

                Download the app

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                3. Mindsnacks

                  Remember that Duolingo has integrated gamification in language learning? Well, Mindsnacks takes the concept to another level. There is an extensive list of languages available within the app comes with eight to nine games designed to learn grammar, vocabulary listening.

                  You will also be able to visualize your progress since the app integrates monitoring capabilities. The layout and interface is nothing short of enjoyable, cheerful and charming.

                  Download the app

                  4. Busuu

                    Bussu is a social language learning app. It is available on the web, Android, and iOS. It currently supports 12 languages and is free.

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                    The functionality allows users to learn words, simple dialogues and questions related to the conversations. In addition, the dialogues are recorded by native speakers, which brings you close to the language learning experience.

                    When you upgrade, you unlock important features including course materials. The subscription is $17 a month.

                    Download the app

                    5. Babbel

                      Babbel is a subscription-based service founded in 2008. According to LinguaLift, it is a paid cousing of Duolingo. The free version comes with 40 classes, and does not require you to invest any money.

                      Each of the classes starts with with a sequential teaching of vocabulary with the help of pictures. The courses are tailor made and adapted to the students’ level, allowing the learning to be adjusted accordingly.

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                      If you started learning a language and stopped, Babbel will help you pick up where you started.

                      Download the app

                      Takeaways

                      All the apps recommended are tailored for different needs, whether you’re beginning to learn a language or trying to pick back up one. All of them are designed by real-life native speakers and so provide you with a more concrete learning experience.

                      Since these apps are designed to adapt to different kinds of learning styles, do check out which one is the most suitable for you.

                      Featured photo credit: Yura Fresh via unsplash.com

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