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Yotpo VS Trustpilot: Which Online Review Solution is Better

Yotpo VS Trustpilot: Which Online Review Solution is Better

If leveraged correctly, you’ll be amazed at how your customer reviews can skyrocket your business’s growth to epic levels.

What kind of value can your business get from customer reviews, you might ask?

Check out some of the benefits:

  • More sales
  • Better brand/product image
  • Influencing your “would-be” customers to buy becomes easier
  • More leads
  • More traffic
  • Etc..

With the points mentioned above alone, I’m sure you can imagine how much value you can get from utilizing the reviews given by your customers.

There is a problem, however. If you are fairly new to digital marketing, you’ll find it is exceedingly challenging to obtain and effectively promote customer reviews. Not only is it tricky to get your customers to review your products – when people do post reviews, but they’re also likely to appear dispersed all over the internet, making it almost impossible for you to see and collect them. What’s more, using the reviews isn’t exactly that simple either; that is if you want to utilize them to their fullest, to the point where the reviews can bring you massive returns.

That’s where both Yotpo and Trustpilot come in.

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Since both platforms are exceptionally popular online for helping business owners manage and capitalize on their customer reviews, we’re going to check out the pros and cons of both platforms to see how they stack up against each other. That way, you’ll have a better grasp of the value that both platforms can bring to your business, and which of the two is most likely to be a fit for you.

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    Features

    Yotpo is a clear winner when it comes to which platform houses the most features that can truly help business owners skyrocket their business growth. It has review management, content management functions, retention features, integration, and visual marketing features, even SEO features (among other things).

    Marketing features

    Yotpo has truckloads of marketing features available for their users. Considering how hardcore the competition has become in the realm of online business, using a platform with a suite of powerful marketing features can easily spell the difference between the success or failure of your business.

    Yotpo allows its users to create discount coupons.

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    rates

      The platform allows its users to customize their paid Google ads and AdWords campaigns.

      It also has email upselling features.

      easiness

        These are just a glimpse of the marketing features that Yotpo has to offer. The platform has several other marketing features like social curation from Instagram, embeddable photo carousels and a shoppable Instagram solution.

        Ease of use

        For me, Trustpilot wins the ease-of-use department. Looking at the platform, you’ll notice immediately how their dashboard doesn’t look overwhelming at all.

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        trustpilot

          The tool is intuitive, very easy to understand, and it doesn’t have any useless features to it that would only confuse the users.

          Integrations

          Trustpilot has more integrable apps than Yotpo. What’s more, the apps are hardly unknown brands; they are reputable and powerful companies that are used by hundreds of thousands of users (even millions).

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            Cost Effectiveness

            Considering how Yotpo’s paid subscriptions start at only $25 per month, and all the nifty benefits that their users can get from using the platform, Yotpo is without a doubt a better choice when it comes to pricing.

            Trustpilot’s paid subscriptions start at $299. Not only is the figure 10 times higher than Yotpo’s, but Yotpo also offers a wider range of features that their users can benefit from.

            Pros and Cons

            Yotpo

            Pros

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            • Yotpo has an in-mail technology that allows their clients to email their customers, and get their customers’ reviews through the email itself making it easier for the clients’ customers to share their reviews.
            • Yotpo can help you rank in the search results.
            • Yotpo has coupons and email-upselling features that can help their clients get more sales and nourish their relationships with their customers.
            • The platform allows its clients to moderate their customers’ reviews live.
            • Yotpo’s platform is intuitive and very easy to use.
            • Yotpo allows their clients to host their clients’ customer reviews on their website. It can also show Google rich snippets, with star ratings, linking to their clients’ sites.
            • Yotpo allows on-site comments on reviews, Q&As, and also custom review forms showing their customers the answers to specific questions.
            • The platform has remarkable social integration features. For one thing, the customers can share their reviews on their personal social media pages. Yotpo can also create a shoppable version of your Instagram feed. The platform can send your followers from your Instagram photos to your tagged product pages.

            These are just some of the many benefits that make Yotpo such a fantastic platform. Regarding functionality and its ability to drum up more business for their customers, Yotpo is undoubtedly the best.

            Cons

            • Yotpo’s pricing page doesn’t mention how much they charge for their services. While this isn’t that big of a deal for most people, it can be quite annoying for those who are eager to give the platform a try.

            Trustpilot

            Pros

            • Trustpilot has an active online community.
            • The platform is relatively easy to use.
            • You can integrate several apps like Hootsuite, Zendesk, and Google seller ratings.
            • Trustpilot has an automatic feedback system where their clients can BCC Trustpilot so the platform can send the same email recipient with an invitation to review automatically.
            • Trustpilot can show its users updated reports on how their profile is performing. Their clients can see things like, “Reviews Per Day,” “Current TrustScore,” and “Reviews Collected,” among other things.

            Cons

            • Third-party review sites like Trustpilot are getting tons of flak online. A lot of people are questioning the credibility of the reviews published on these types of sites since several companies have been caught manipulating their ratings. They are paying people to publish fake positive reviews about them to make them look more credible.
            • Trustpilot’s content management and marketing features are quite lacking.
            • Trustpilot doesn’t allow its clients (the business owners) to host their customer reviews exclusively on their websites. Instead, merchants can embed the reviews that live on Trustpilot.com on their sites with a widget.
            • Trustpilot is quite costly. Their paid subscription starts at $299 per month (when paid annually).

            Verdict

            While Trustpilot also has its good points, Yotpo far outweighs Trustpilot in several elements that are crucial to a business’s success. Not only does Yotpo have powerful content management and marketing features, but it is also very reasonably priced.

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            Tanvir Zafar

            Software Engineer at GCUF

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            Published on September 20, 2018

            11 Google Chrome Apps and Features to Help You Get More Done with Less Effort

            11 Google Chrome Apps and Features to Help You Get More Done with Less Effort

            In today’s fast-paced and never-ending busy world, we are overwhelmed by tasks that need to be completed by tight deadlines. With so much technology it is difficult to find the right tools to help boost our efficiency. And, many tools get obsolete so its essential to stay up-to-date to know when you will have to make adjustments to these tools. Independently of where you work, there’s a good chance that you have to be working on a PC or a laptop.

            Do you are feel like you do not have enough time, or cannot accomplish much as of late? It is recommended to take a step back and look at the big picture. Also, you want to explore new and innovative ways to improve productivity.

            In this article, I outline 11 features and apps within the Chrome browser that can help you do just that.

            Minimizing Tabs

            Let’s face it we all have more than a dozen tabs opened on our computers. One neat trick to still keep most of them open is to turn them into pinned tabs. On Google Chrome you can right-click the tab and select “Pin Tab” option. This turns the tab into an icon enabling you to continue multitasking.

            Pinning a tab anchors the tabs on the left of your toolbar; a great benefit of the “Pin Tab” feature is that you can’t close these tabs accidentally since the “X” disappears after pinning them.

            Incognito Mode

            Google Chrome is a very easy-to-use and intuitive. But, Google does collect our browsing data; so to remedy this, you can use Incognito Mode. This feature does not keep your browsing or download history. You can enable or access it in three different ways:

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            1. Press Ctrl/Command+shift+N
            2. Select File Menu and choose New Incognito Window
            3. Download extension New Incognito Window

            This feature is very handy if you’d rather not have your browsing history stored and utilized for future advertisement or suggested pages.

            Save Webpages as PDF Files

            Have you ever browsed interesting or important information and then forgot to bookmark or save it in “favorites”, making it impossible to find again? Chances are you have done this on a number of occasions.

            Thankfully, there is an easy solution. You can save webpages as PDF files. On your keyboard, press control/command+p and you will be able to save webpages as PDFs.

            Open Recently-closed Tabs

            Ever had dozens of tabs opened and all of a sudden your browser shuts down? It has probably happened to all of us. You can easily recover all of your tabs using two approaches. Don’t panic if this happens because there is a workaround and solution for it.

            One is by pressing Ctrl/CMD+Shift+T.

            The other approach is to click on the three vertical dots on your browser and hover over “History”.

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            Solve Mathematical Problems

            Google’s Chrome browser doesn’t just search for relevant and updated information. It is also capable of performing some mathematical problems. Within the omnibox (Chrome’s address or URL bar), you can perform mathematical exercises.

            For example, if you are struggling with percentages you can search 20 percent of x amount and it will instantly provide a result. Pretty handy, right?!

            Play Media Files

            Are you frequently met with difficulties when playing or watch a video files? Well, once again Chrome comes to the rescue. You can can listen or play videos from all sorts of movie or music files (mp3, mp4, .mov, .mkv, .ogv, .webm, .wav, etc.) by simply dragging the file into the search bar.

            In addition, you can view images, PDF files and Microsoft Office files, too.

            Navigate Swiftly Between Tabs

            With all of those tabs opened comes great navigation responsibilities. Rather than clicking through every tab, you can use shortcut keys like Ctrl+Tab to navigate all of the different tabs. Also, you are able to navigate to the first tab by pressing Ctrl-1, Ctrl-2, and so on. If you want to switch to the very last tab, press Ctrl-9.

            Stay Focus(e)d

            Computers nowadays have awesome capabilities.

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            Sometimes we like to get work done, but let’s face it, we’re all human. We sometimes procrastinate by visiting a website we really like, or maybe take a break with watching a flick on Netflix, a video on YouTube or browsing Facebook.

            With Chrome’s StayFocusd extension, you can truly stay focused and get more done in less time.

            This extension naturally helps you stay more productive by limiting the amount of time you spend on websites. You can set the time and it will automatically block those sites after a certain period.

            Grammarly for Editing

            Grammarly is a must have, and it’s really a complete powerhouse. Grammarly helps you check your grammar and spelling for everything you write online.

            You can use it professionally or as a student, which will make the editing process much easier and more efficient. Furthermore, it can automatically check for typos when you send an email, type a Tweet, or post a Facebook comment. It’s like having your own personal copyeditor!

            Loom

            There are times that words in an email or written text in a chat app will just not convey the right meaning.

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            There is a saying that a picture is worth a thousand words. Well, the same is true of videos.

            With Loom, you can capture, narrate and immediately share video recordings of your screen, which will help coworkers understand issues you are facing, or to easily convey an explanation on screen. Plus, with video you will be able to easily walk people through a process, and you can use it to create simple how-to videos.

            Chrome Calendar Extension

            No matter what your level of responsibility is at your job, Google Calendar is another essential resource to have at your fingertips.

            Specifically, you can have this extension added as an icon in the toolbar of your browser, which I highly recommend. Once you add the extension to your browser, you can check for upcoming events with a single click without leaving your current page.

            Final Thoughts

            Google Chrome has definitely evolved from its inception. As you can see you have a very powerful tool that comes as a free installation and is loaded with dozens of capabilities. The above listed Chrome apps can resolve some of the most common obstacles to your time management and productivity.

            Featured photo credit: Andrew Neel via unsplash.com

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