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Yotpo VS Trustpilot: Which Online Review Solution is Better

Yotpo VS Trustpilot: Which Online Review Solution is Better

If leveraged correctly, you’ll be amazed at how your customer reviews can skyrocket your business’s growth to epic levels.

What kind of value can your business get from customer reviews, you might ask?

Check out some of the benefits:

  • More sales
  • Better brand/product image
  • Influencing your “would-be” customers to buy becomes easier
  • More leads
  • More traffic
  • Etc..

With the points mentioned above alone, I’m sure you can imagine how much value you can get from utilizing the reviews given by your customers.

There is a problem, however. If you are fairly new to digital marketing, you’ll find it is exceedingly challenging to obtain and effectively promote customer reviews. Not only is it tricky to get your customers to review your products – when people do post reviews, but they’re also likely to appear dispersed all over the internet, making it almost impossible for you to see and collect them. What’s more, using the reviews isn’t exactly that simple either; that is if you want to utilize them to their fullest, to the point where the reviews can bring you massive returns.

That’s where both Yotpo and Trustpilot come in.

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Since both platforms are exceptionally popular online for helping business owners manage and capitalize on their customer reviews, we’re going to check out the pros and cons of both platforms to see how they stack up against each other. That way, you’ll have a better grasp of the value that both platforms can bring to your business, and which of the two is most likely to be a fit for you.

comperision review

    Features

    Yotpo is a clear winner when it comes to which platform houses the most features that can truly help business owners skyrocket their business growth. It has review management, content management functions, retention features, integration, and visual marketing features, even SEO features (among other things).

    Marketing features

    Yotpo has truckloads of marketing features available for their users. Considering how hardcore the competition has become in the realm of online business, using a platform with a suite of powerful marketing features can easily spell the difference between the success or failure of your business.

    Yotpo allows its users to create discount coupons.

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    rates

      The platform allows its users to customize their paid Google ads and AdWords campaigns.

      It also has email upselling features.

      easiness

        These are just a glimpse of the marketing features that Yotpo has to offer. The platform has several other marketing features like social curation from Instagram, embeddable photo carousels and a shoppable Instagram solution.

        Ease of use

        For me, Trustpilot wins the ease-of-use department. Looking at the platform, you’ll notice immediately how their dashboard doesn’t look overwhelming at all.

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        trustpilot

          The tool is intuitive, very easy to understand, and it doesn’t have any useless features to it that would only confuse the users.

          Integrations

          Trustpilot has more integrable apps than Yotpo. What’s more, the apps are hardly unknown brands; they are reputable and powerful companies that are used by hundreds of thousands of users (even millions).

          apps

            Cost Effectiveness

            Considering how Yotpo’s paid subscriptions start at only $25 per month, and all the nifty benefits that their users can get from using the platform, Yotpo is without a doubt a better choice when it comes to pricing.

            Trustpilot’s paid subscriptions start at $299. Not only is the figure 10 times higher than Yotpo’s, but Yotpo also offers a wider range of features that their users can benefit from.

            Pros and Cons

            Yotpo

            Pros

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            • Yotpo has an in-mail technology that allows their clients to email their customers, and get their customers’ reviews through the email itself making it easier for the clients’ customers to share their reviews.
            • Yotpo can help you rank in the search results.
            • Yotpo has coupons and email-upselling features that can help their clients get more sales and nourish their relationships with their customers.
            • The platform allows its clients to moderate their customers’ reviews live.
            • Yotpo’s platform is intuitive and very easy to use.
            • Yotpo allows their clients to host their clients’ customer reviews on their website. It can also show Google rich snippets, with star ratings, linking to their clients’ sites.
            • Yotpo allows on-site comments on reviews, Q&As, and also custom review forms showing their customers the answers to specific questions.
            • The platform has remarkable social integration features. For one thing, the customers can share their reviews on their personal social media pages. Yotpo can also create a shoppable version of your Instagram feed. The platform can send your followers from your Instagram photos to your tagged product pages.

            These are just some of the many benefits that make Yotpo such a fantastic platform. Regarding functionality and its ability to drum up more business for their customers, Yotpo is undoubtedly the best.

            Cons

            • Yotpo’s pricing page doesn’t mention how much they charge for their services. While this isn’t that big of a deal for most people, it can be quite annoying for those who are eager to give the platform a try.

            Trustpilot

            Pros

            • Trustpilot has an active online community.
            • The platform is relatively easy to use.
            • You can integrate several apps like Hootsuite, Zendesk, and Google seller ratings.
            • Trustpilot has an automatic feedback system where their clients can BCC Trustpilot so the platform can send the same email recipient with an invitation to review automatically.
            • Trustpilot can show its users updated reports on how their profile is performing. Their clients can see things like, “Reviews Per Day,” “Current TrustScore,” and “Reviews Collected,” among other things.

            Cons

            • Third-party review sites like Trustpilot are getting tons of flak online. A lot of people are questioning the credibility of the reviews published on these types of sites since several companies have been caught manipulating their ratings. They are paying people to publish fake positive reviews about them to make them look more credible.
            • Trustpilot’s content management and marketing features are quite lacking.
            • Trustpilot doesn’t allow its clients (the business owners) to host their customer reviews exclusively on their websites. Instead, merchants can embed the reviews that live on Trustpilot.com on their sites with a widget.
            • Trustpilot is quite costly. Their paid subscription starts at $299 per month (when paid annually).

            Verdict

            While Trustpilot also has its good points, Yotpo far outweighs Trustpilot in several elements that are crucial to a business’s success. Not only does Yotpo have powerful content management and marketing features, but it is also very reasonably priced.

            More by this author

            Tanvir Zafar

            The founder of ISU Technologies, passionate in writing about productivity, creativity, entrepreneurship, work and technology.

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            Last Updated on July 10, 2019

            11 Brain Training Apps to Train Your Mind and Improve Memory

            11 Brain Training Apps to Train Your Mind and Improve Memory

            Whether at work or at school, people these days are under tremendous pressure to perform, perform and perform! Stress and pressure can have adverse affects on the well-being of a person, and need to be controlled.

            Now, this doesn’t mean you make a dash to your nearest therapist. There are a number of wonderful and smart apps that you can use on your phone. These brain training apps have been scientifically designed to target specific areas of the human mind and control harmful emotions such as anxiety, as well as to improve memory and sharpness of the brain.

            Here are 11 iPhone apps that you will not only enjoy but also find useful in keeping your mental health balanced at all times.

            1. Lumosity

            This app consists of games that focus on improving the user’s memory, problem-solving capability, attention span, and thinking. There are three games in each session, and they challenge the brain by changing every time. The user has to complete the games while playing against a clock.

            Free of trial. $15 per month for the full version.

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            Luminosity Mind training apps-Lifehack

              2. Fit Brains Trainer

              This brain training app has 10 sets of games that work on different areas of the brain and improve memory as well as concentration. A user is required to finish a particular task from each category on a daily basis and the app tracks the progress by a color coded graph.

              Free.

              Fit Brains Trainer Mind training apps-Lifehack

                3. CogniFit Brain Fitness

                Developed with the help of neuroscientists, this fun app improves a person’s cognitive abilities, which includes memory and concentration. The progress made by the user over a period of time can be tracked. Users can also play challenge rounds with their friends. The app also modifies the difficulty level to suit the profile of the user and provide recommendations based on the results. Spending 20–30 minutes a few times every week can give measurable improvement in the performance of a user.

                First four games free, then $13 a month.

                cognifit-Mind Training Apps-Lifehack

                  4. Brain Fitness Pro

                  The makers of this app claim that it can improve the IQ of a user, and improve intelligence and memory. The app is fun and is user friendly, and 30 minutes a day can fetch you results in less than three weeks.

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                  Buy for $3.99.

                  5. Happify

                  If nothing else makes you happy in life, this app will. Well, this is what the developers claim at least. This app comes loaded with lots of quizzes, polls and gratitude journals, which work on the fundamentals of positive psychology. The app also helps to control stress and emotions to make you feel better.

                  Free to use.

                  Happify-Mind Training Apps-Lifehack

                    6. Clockwork Brain

                    You will like the little gold robot that comes in every time to explain the next game you are going to play. While the games are not much different to those offered in apps such as Luminosity, the look and feel reminds me of a workshop from old times.

                    Free.

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                    Clockwork Trsin-Mind Training Apps-Lifehack

                      7. ReliefLink

                      Initially created as an app for suicide prevention, it has found its use as a great app for tracking the mood of the user by taking measure of all things relevant to the user’s mental health. In case the user experiences high emotional stress, the app has a coping mechanism that includes voice-recorded mindfulness, exercises and music for relaxation. There is also a map that informs the user of the nearest therapist and medical facilities for mental health treatment.

                      Relief Link - Mind Training Apps - Lifehack

                        8. Eidetic

                        Eidetic is a memory enhancement app and uses a ‘spaced repetition’ technique to help users memorize information such as important phone numbers, words, credit card details or passwords. It also notifies you when it’s time to take a test to see what you remember, so that you retain information in your long-term memory.

                        Eidetic - Mind Training Apps - Lifehack

                          9. Braingle

                          Braingle helps to maintain the sharpness of the brain and improve the reasoning ability of a person through riddles and optical illusions. It is different from other brain training apps that employ memory and reaction based tests. You can also compete with your friends and family members in figuring out the fun riddles.

                          Free.

                          Briangle- Mind Training Apps-LIfehack

                            10. Not The Hole Story

                            If you have a penchant for solving hard riddles, then this app is a must-have for you. Filled with exclusive riddles along with a simple-to-use interface, the app gives you riddles that you have to solve through a book. You will be given hints along the way, and when you give up, the answers will be revealed. This app will encourage you to broaden your thinking and put your mind to a challenging test.

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                            Free.

                            Not the hole story - Mind Training Apps - Lifehack

                              11. Personal Zen

                              This fun brain training app follows the journey of two animated characters who travel through a field of grass. Personal Zen is a nice app meant for reducing anxiety and trains the brain to focus on the positive aspects. The developer’s advice is to use the app for 10 minutes a day to see the best results.

                              Free.

                              personal zen- mind training apps - lifehack

                                Featured photo credit: NeONBRAND via unsplash.com

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