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8 Tips to Improve Your E-Commerce Website

8 Tips to Improve Your E-Commerce Website

With the continued increase in consumers who rely on Internet shopping instead of brick-and-mortar stores, e-commerce websites have become an increasingly valuable asset to any business. Whether you use only the web to sell your products or you use it to supplement your physical store, the website is the equivalent of your storefront. It is your customer’s first impression of your business and will decide how they perceive your brand. Below we’ve provided eight tips to help you make a lasting first impression and to increase those conversions once you’ve pulled visitors in.

1. Stand Out

Standing out from the pack is easier said, right? Not necessarily. It is a matter of researching what everyone else in your market is doing and finding creative ways to avoid falling in line. Maybe you’ll offer more evocative content on your website than the typical promotional copy like catchy videos or songs, or perhaps you’ll go above and beyond with customer service policies that no one can match. Any way you choose, avoid following the same cut-and-paste tactics that all e-commerce sites use if you hope to increase your sales above theirs.  Incorporate gifs and flashy graphics onto your landing pages to better entice and entertain visitors. (Protip: a little goes a long way with this! Also, make sure this doesn’t sacrifice site speed.)

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2. Get Help

Unless you have an extensive web and graphic design background, you’ll likely want to seek the help of freelance professionals and outsource your site design. Many entrepreneurs fall victim to the pitfall of trying to do everything on their own, either because they don’t trust anyone else with their vision or because they think the cost isn’t worth it. This can often lead to great products that are never seen because of poorly designed landing pages.

3. Show Your Human Side

Many consumers find the big business appeal comforting and reliable. Many others would rather see some sort of personality behind the scenes so they feel like they are doing business with a human being instead of a machine. You can extend your hand by offering peeks behind the scenes — without revealing too much, of course — and by letting them get to know that another person cares about their satisfaction.

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4. Stay on top of Inventory

After all the marketing you’ve employed to get people to visit your e-commerce site and stick around, you can still lose them for good if the product you advertised is out of stock. Consider how many items you need to have for different times of the year, and pay attention to demand trends to avoid losing potential consumers.

5. Always Keep the Customer in Mind

This is Sales 101, and one of the most important considerations in any front-facing operation. It pays to set up a system that allows consumer feedback and to have a means by which you use this feedback to improve the way you serve them. Strategies going forward should involve finding ways to remove any obstacles between the consumer and their purchase.

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6. Optimize Your Pages for Search Engines

Every site in existence should employ some form of search engine optimization (SEO), and this is especially true for e-commerce sites.   Over seventy percent of all sales inquiries begin with a search engine. Consumers usually type in contracted terms and expect the engine to know what they mean. For your site, include these key terms wherever possible, so their searches lead to your landing pages.

7. Streamline the Checkout Process

A general rule of thumb in e-commerce is to place the least amount of obstruction between the initial view of a product and the big button that allows customers to buy it. There should be no more than three steps from the main page to the checkout, and navigation should be engineered toward ushering the customer along without complication. New customers should be able to figure out how to enter their information quickly and return customers should have even less to figure out.

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8. Content is Key

Outside of the sales pages and the main page, commit your blogs and articles to generating interest without bogging the consumer down with homework. Create easy to follow guides to share on social channels. Showcase your standout products in easy to read product guides, or give easy explainers on the types of products you sell to better answer your customer’s questions. As with any action you take toward potential consumers, the idea is to add value. This can often take the shape of informative content that leaves them with a better idea of how to best use your products or services.

It is important to have patience and accept there are no shortcuts. It takes time for word-of-mouth and marketing ploys to take hold, and you’d much rather have a slow build that leads to permanent success than a quick one that evaporates just as fast. Just remember these eight tips and you’re ready to start selling!

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Alex Wolk

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Last Updated on August 10, 2020

10 Things You Should Do If You’re Unemployed

10 Things You Should Do If You’re Unemployed

Regardless of your background, times today are tough. While uneven economies around the world have made it incredibly difficult for many people to find work, the recent COVID pandemic has made things worse.

Regardless of age and qualification, stretches of unemployment have affected us all in recent years. While we might not be able to control being unemployed, we can control how we react to it.

Despite difficult conditions, there are many ways to grow and stay hopeful. Whether you’re looking for work, or just taking a breather between assignments, these 10 endeavors will keep you busy and productive. Plus, some may even help push your resume to the top of the next pile.

Here’re 10 things you should do when you’re unemployed:

1. Keep a Schedule

It’s fine to take a few days after you’re finished at work to relax, but try not to get too comfortable.

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As welcoming as permanently moving into your sweatpants may seem, keeping a schedule is one way to stay productive and focused. While unemployed, if you continue to start your day early, you are more likely to get more done. Also, keeping up with day to day tasks makes you less likely to grow depressed or inactive.

2. Join a Temp Agency

One of the easiest ways to bridge the gap between jobs is to find temporary work, or work with a temp agency. While many unemployed people job hunt religiously, rememberer to include temp agencies in the search.

While not a permanent solution, you will be in a better position financially while you search for something permanent.

3. Work Online

Another great option if you’re unemployed is online work. Many different sites offer a variety of ways to make money online, but make sure the site you’re working for is reputable.

Micro job sites such as Fiverr and Upwork as well as sites that pay for you to take surveys, are all quick, legitimate options. While these sites sometimes offer lower pay, it’s always better to move forward slowly than not at all.

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Here’s How to Find and Land a Legit Online Work from Home Job.

4. Get Organized

Unemployment is an excellent opportunity to get organized. Embark on some spring cleaning, go through old boxes, and get rid of the things you don’t need. Streamlining your life will help you dive head first into the next chapter, plus it helps you feel like your unemployed time is spent productively.

Try these tips: How to Organize Your Life: 10 Habits of Really Organized People

5. Exercise

Much like organizing your life, another good way to keep yourself enthusiastic and healthy is to exercise. It doesn’t take much to get slightly more active, and exercise can help you stay positive. Even a walk around the block a few times a week can do a lot for keeping you motivated and determined. If you take care of yourself, you can make the most of this extra time.

6. Volunteer

Volunteering is an excellent way to use extra time when you’re unemployed. Additionally, if you volunteer in an area related to your job qualifications, you can often include the experience on your resume.

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Not only that, doing good is a true mood booster and is sure to help you stay optimistic while looking for your next job.

7. Improve Your Skills

Looking for ways to increase your job skills while unemployed is a good way to move forward as well. Look for certifications or training you could take, especially those offered for free.

You can qualify more for even entry level positions with extra training in your line of work, and many cities or states offer job skills training. Refreshing your resume, and interview and job skills may make your job hunt easier.

8. Treat Yourself

Unemployment can be trying and tiring, so don’t forget to treat yourself occasionally. Take a reasonable amount of time off from your weekly job hunt to recharge and rest up. Letting yourself rest will maximize your productivity during the hours you job search.

Even if you don’t have extra money for entertainment, a walk or visit to the park can do wonders to help you go back and attack your job hunt.

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9. See What You Can Sell

Another good way to bridge the gap between jobs is to sell unused possessions. eBay and Amazon are both secure sites, but traditional garage sales are a fine option too. Sell off a few video games, or some electronics, for some quick and easy cash while you figure out a permanent solution.

10. Take a Course

Much like training and certifications, taking a class can be a good way to keep yourself sharp while unemployed. Especially when you’re between jobs, it can be easy to forget this option, as most courses cost money. Don’t forget the mass of free educational tools online: 25 Killer Sites For Free Online Education

Keeping your brain sharp can help you stay focused and may even help you learn some new, relevant job skills.

The Bottom Line

While unemployment numbers are still high, there are many things you can do to better yourself and move forward. While new skills to aid your job hung might seem out of reach, there are plenty of free ways to get ahead, online and off.

Additionally, don’t forget that taking time for yourself can do wonders for keeping you productive in your job hunt. While it is a challenge, don’t give up–being unemployed can offer you extra time to better yourself, and possibly grow more qualified to find work.

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Featured photo credit: neONBRAND via unsplash.com

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