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8 Tips to Improve Your E-Commerce Website

8 Tips to Improve Your E-Commerce Website

With the continued increase in consumers who rely on Internet shopping instead of brick-and-mortar stores, e-commerce websites have become an increasingly valuable asset to any business. Whether you use only the web to sell your products or you use it to supplement your physical store, the website is the equivalent of your storefront. It is your customer’s first impression of your business and will decide how they perceive your brand. Below we’ve provided eight tips to help you make a lasting first impression and to increase those conversions once you’ve pulled visitors in.

1. Stand Out

Standing out from the pack is easier said, right? Not necessarily. It is a matter of researching what everyone else in your market is doing and finding creative ways to avoid falling in line. Maybe you’ll offer more evocative content on your website than the typical promotional copy like catchy videos or songs, or perhaps you’ll go above and beyond with customer service policies that no one can match. Any way you choose, avoid following the same cut-and-paste tactics that all e-commerce sites use if you hope to increase your sales above theirs.  Incorporate gifs and flashy graphics onto your landing pages to better entice and entertain visitors. (Protip: a little goes a long way with this! Also, make sure this doesn’t sacrifice site speed.)

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2. Get Help

Unless you have an extensive web and graphic design background, you’ll likely want to seek the help of freelance professionals and outsource your site design. Many entrepreneurs fall victim to the pitfall of trying to do everything on their own, either because they don’t trust anyone else with their vision or because they think the cost isn’t worth it. This can often lead to great products that are never seen because of poorly designed landing pages.

3. Show Your Human Side

Many consumers find the big business appeal comforting and reliable. Many others would rather see some sort of personality behind the scenes so they feel like they are doing business with a human being instead of a machine. You can extend your hand by offering peeks behind the scenes — without revealing too much, of course — and by letting them get to know that another person cares about their satisfaction.

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4. Stay on top of Inventory

After all the marketing you’ve employed to get people to visit your e-commerce site and stick around, you can still lose them for good if the product you advertised is out of stock. Consider how many items you need to have for different times of the year, and pay attention to demand trends to avoid losing potential consumers.

5. Always Keep the Customer in Mind

This is Sales 101, and one of the most important considerations in any front-facing operation. It pays to set up a system that allows consumer feedback and to have a means by which you use this feedback to improve the way you serve them. Strategies going forward should involve finding ways to remove any obstacles between the consumer and their purchase.

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6. Optimize Your Pages for Search Engines

Every site in existence should employ some form of search engine optimization (SEO), and this is especially true for e-commerce sites.   Over seventy percent of all sales inquiries begin with a search engine. Consumers usually type in contracted terms and expect the engine to know what they mean. For your site, include these key terms wherever possible, so their searches lead to your landing pages.

7. Streamline the Checkout Process

A general rule of thumb in e-commerce is to place the least amount of obstruction between the initial view of a product and the big button that allows customers to buy it. There should be no more than three steps from the main page to the checkout, and navigation should be engineered toward ushering the customer along without complication. New customers should be able to figure out how to enter their information quickly and return customers should have even less to figure out.

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8. Content is Key

Outside of the sales pages and the main page, commit your blogs and articles to generating interest without bogging the consumer down with homework. Create easy to follow guides to share on social channels. Showcase your standout products in easy to read product guides, or give easy explainers on the types of products you sell to better answer your customer’s questions. As with any action you take toward potential consumers, the idea is to add value. This can often take the shape of informative content that leaves them with a better idea of how to best use your products or services.

It is important to have patience and accept there are no shortcuts. It takes time for word-of-mouth and marketing ploys to take hold, and you’d much rather have a slow build that leads to permanent success than a quick one that evaporates just as fast. Just remember these eight tips and you’re ready to start selling!

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Alex Wolk

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Published on January 7, 2021

How To Train Yourself When You Lack Attention To Details

How To Train Yourself When You Lack Attention To Details

Some people see the trees for the forest, and some see only the forest, meaning they lack strong attention to detail. But even if you’re one of the people who take a macro rather than a micro view, true professionalism requires balancing both.

If focusing on the fine points is not your forte, you will benefit from training yourself to pay attention to details. You will profit by saving yourself time, effort, money, and credibility.

Why Training Yourself in Attention to Details Pays Off

You add value to your organization when you make the effort to ensure that you performed your work thoroughly and effectively. This is why job postings often list “attention to details” among the required skills.

When you present your supervisor or client with well-completed, high-quality work the first time, it maximizes your value and minimizes wasted time. Detail-oriented people are also more adept at catching mistakes that could lead to costly blunders.

Moreover, attention to detail is an indicator of possessing other in-demand employee qualities, such as organization, thoroughness, and focus. In some professions, such as accounting, engineering, medical research, and more, you can only excel if you have trained yourself to pay attention to details.

In other professions, possessing strong attention to detail is the very quality that will get you promoted to a position where you will be asked to consider the big picture.

Finally, if you are the “go-to” details person, everyone else on the team can relax a bit. They know the project is in good hands and will likely throw you more projects as a reward. This will ultimately lead to your advancement.

3 Important Aspects of Becoming More Detail-Oriented

Here are the 3 important things you need to learn if you want to remedy your lack of attention to detail:

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  1. Respect deadlines
  2. Understand the work-flow plan
  3. Build in time to mess up

1. Respect Deadlines

Deadlines lend all projects a finish line. One smart idea is to take the given deadline and work backward from it, calculating when your piece of the project is due. Then, if you stick to the proscribed schedule for completing the mini-projects that you have, you will never miss a deadline.

One important note on this: It is smarter to stick to the deadline and turn in work that merits a “B+” than to blow the deadline with “A” work. Chances are, through revision and suggested changes from others on the team, you can bring up your B+ work to an A later. But if you disregard deadlines, you will lose the respect of your boss and fellow teammates.

2. Understand the Work-Flow Plan

Your team is developing work in conjunction with other teams who have projects and deadlines of their own. When you grasp the whole work-flow plan, you may be able to either add insight to the greater project or to your own smaller piece of it that others at the firm will consider valuable.

3. Build in Time to Mess Up

You can expect that “what can go wrong will go wrong.” Don’t overpromise on deadlines. Something likely will mess up, but when it does if you built in the time to fix it, those around you won’t freak out.

Chances are, you already give your attention to several details. Take heart. You can do this! You can overcome your lack of attention to detail and become more detail-oriented.

For starters, consider this: Most people take the time and put in extra effort into the activities or undertakings that matter to them most. Training yourself to become more detail-oriented can mean adopting a similar pattern of behavior.

Apply the same attention you give to your appearance. Are you a meticulous dresser? Do you pay attention to how you pair patterns and colors, and how you accessorize a particular outfit?

This is the same system to use when you lack attention to detail with your work. Give every item careful consideration so that each one contributes to the perfectly pieced-together whole.

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Assemble the ingredients the way you do when you cook. Cooking and baking from scratch require close attention to details as you measure and add each ingredient in sequence, and you time everything so that the meal comes together at the same time.

Similarly, your work product requires you to gauge whether all the ingredients have been added and that your final product is delivered on time.

Organize your business network like you do your social contacts. If you follow a broad base of friends and acquaintances on social media, you can apply similar skills to stay up-to-date on details associated with business acquaintances.

When you meet somebody who could be influential to your career or a resource for improving your skills, follow that person on social media. Respond to their posts to keep the lines of communication flowing.

12 Tips to Help You if You Lack Attention to Detail

Teaching yourself to take note of important details involves sharpening your perceptions and thinking ahead. The following tips will help you adopt these practices. Master these habits when training yourself to become detail-oriented.

1. Learn to Listen Well

You will pick up relevant information and needed nuance when you apply the skills of active listening. In conversations, train yourself to make eye contact, give your undivided attention to the speaker, and ask pertinent follow-up questions.

Training yourself to pay better attention to details in conversations includes learning to fully concentrate on what others have to say. If you find it hard, there’s no harm in taking notes on what they say.

2. Pay Attention to Social Cues

Make a point of noticing body language and facial expressions that provide insights into how others perceive a situation. Social cues offer details that give you an understanding of how words and actions impact others. The infamous character Michael Scott of the television show “The Office” epitomizes the consequences of not paying attention to others’ body language.[1]

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3. Follow Rules

Rules and protocols usually come about from lessons learned and are put in place to avoid further mishaps—whether from a safety or efficiency standpoint. If you’re given step-by-step procedures to follow, check them off as you go. Also, return to the rules at the project’s end just to make sure you adhered to them all.

4. Take Notes

Note-taking is a way to boost your retention and gives you something to refer back to when you need to keep track of pertinent details. You will also heighten your focus as you listen for relevant information. Review your notes shortly after the meeting or conversation and highlight the content that you intend to apply.

5. Prioritize What Needs Your Attention Now

When you have a full slate of work that demands your attention, take a few moments to sort assignments from most to least urgent. Keep a calendar, spreadsheet, or project planning software up-to-date with schedules and deadlines to help you stay organized.

As you tackle each urgent assignment, give it your full attention so no details are missed. Give yourself ample time—especially if you tend to be someone who waits until the last minute—as rushing can make you overlook important details.

6. Have a Detail-Oriented Assistant Check Your Work

If you lack attention to detail, then it makes sense to seek help from someone detail-oriented. If you have this option, take advantage of it. Two sets of eyes are better than one. Just be sure to credit your assistant for their help once the project is completed.

7. Learn the Rules of Writing Well

English is a difficult language, and grammar, punctuation, and spelling can all sabotage you unless you pay attention to detail. When in doubt, look it up. Free to use website services such as Grammarly can help.

8. Proofread Before You Hit Send

Nothing is perfect in its first draft. If you lack attention to detail, then put in the extra effort before submitting things. Before you send off any written work, check carefully not only for misspellings and incomplete sentences but also for improper tone, inappropriate colloquialisms, and inconsistent formatting. When your written communications are error-free, they will have their intended impact.

9. Minimize Distractions

It is impossible to stay focused when colleagues carry on conversations nearby or your mobile notifications ding you throughout the day. Do your best to limit distractions.

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If you are working where there is a lot of noise or side activity, try wearing noise-canceling headphones or seeking out a quiet corner. Disable your notifications when you need to focus, and resolve to only check them after you have completed your assignment.

10. Take Breaks

It may sound counter-intuitive to stop and take a walk, but it’s necessary. Walk away from the screen. Moving from one task to the next across the span of your workday is a recipe for brain fatigue. Give your brain a recess time when you come to a natural stopping place or after you complete one project and before you start the next. These short pauses are necessary for sorting through all the details needed for coming up with successful solutions.

11. Make Time for Reflection

At the end of a workday, take a few minutes to go over the day’s events in your mind. What was said or relayed in conversations? What is the status of the projects you worked on? What else occurred that you should pay attention to? Could there have been any details you might have missed that you should address tomorrow?

12. Keep a Detailed To-Do List

This simple organizational tool is your best ally for getting your work done on time and for paying attention to the details. If you are pressed for time (and who isn’t?), write your list to coordinate with dayparts.

Allot a certain number of hours to complete each task, do it, and then check it off. Nothing feels more rewarding than completing all the tasks on your list. But if you can’t finish them, then carry them over to the following day.

Final Thoughts

Details may seem small, but they can become a lot larger when they are overlooked. If you know you lack attention to detail, commit to training yourself to embrace the many facets that can help you consistently excel in the tasks you set out to accomplish.

When you begin to catch your mistakes in advance or apply the tidbits of information you gathered from paying close attention, you will know that you have trained yourself in the fundamentals of becoming detail-oriented. After that, you should start hearing the phrase “Great job!” more often.

More Tips on Boosting Your Attention to Detail

Featured photo credit: Cristina Gottardi via unsplash.com

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