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8 Tips to Improve Your E-Commerce Website

8 Tips to Improve Your E-Commerce Website

With the continued increase in consumers who rely on Internet shopping instead of brick-and-mortar stores, e-commerce websites have become an increasingly valuable asset to any business. Whether you use only the web to sell your products or you use it to supplement your physical store, the website is the equivalent of your storefront. It is your customer’s first impression of your business and will decide how they perceive your brand. Below we’ve provided eight tips to help you make a lasting first impression and to increase those conversions once you’ve pulled visitors in.

1. Stand Out

Standing out from the pack is easier said, right? Not necessarily. It is a matter of researching what everyone else in your market is doing and finding creative ways to avoid falling in line. Maybe you’ll offer more evocative content on your website than the typical promotional copy like catchy videos or songs, or perhaps you’ll go above and beyond with customer service policies that no one can match. Any way you choose, avoid following the same cut-and-paste tactics that all e-commerce sites use if you hope to increase your sales above theirs.  Incorporate gifs and flashy graphics onto your landing pages to better entice and entertain visitors. (Protip: a little goes a long way with this! Also, make sure this doesn’t sacrifice site speed.)

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2. Get Help

Unless you have an extensive web and graphic design background, you’ll likely want to seek the help of freelance professionals and outsource your site design. Many entrepreneurs fall victim to the pitfall of trying to do everything on their own, either because they don’t trust anyone else with their vision or because they think the cost isn’t worth it. This can often lead to great products that are never seen because of poorly designed landing pages.

3. Show Your Human Side

Many consumers find the big business appeal comforting and reliable. Many others would rather see some sort of personality behind the scenes so they feel like they are doing business with a human being instead of a machine. You can extend your hand by offering peeks behind the scenes — without revealing too much, of course — and by letting them get to know that another person cares about their satisfaction.

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4. Stay on top of Inventory

After all the marketing you’ve employed to get people to visit your e-commerce site and stick around, you can still lose them for good if the product you advertised is out of stock. Consider how many items you need to have for different times of the year, and pay attention to demand trends to avoid losing potential consumers.

5. Always Keep the Customer in Mind

This is Sales 101, and one of the most important considerations in any front-facing operation. It pays to set up a system that allows consumer feedback and to have a means by which you use this feedback to improve the way you serve them. Strategies going forward should involve finding ways to remove any obstacles between the consumer and their purchase.

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6. Optimize Your Pages for Search Engines

Every site in existence should employ some form of search engine optimization (SEO), and this is especially true for e-commerce sites.   Over seventy percent of all sales inquiries begin with a search engine. Consumers usually type in contracted terms and expect the engine to know what they mean. For your site, include these key terms wherever possible, so their searches lead to your landing pages.

7. Streamline the Checkout Process

A general rule of thumb in e-commerce is to place the least amount of obstruction between the initial view of a product and the big button that allows customers to buy it. There should be no more than three steps from the main page to the checkout, and navigation should be engineered toward ushering the customer along without complication. New customers should be able to figure out how to enter their information quickly and return customers should have even less to figure out.

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8. Content is Key

Outside of the sales pages and the main page, commit your blogs and articles to generating interest without bogging the consumer down with homework. Create easy to follow guides to share on social channels. Showcase your standout products in easy to read product guides, or give easy explainers on the types of products you sell to better answer your customer’s questions. As with any action you take toward potential consumers, the idea is to add value. This can often take the shape of informative content that leaves them with a better idea of how to best use your products or services.

It is important to have patience and accept there are no shortcuts. It takes time for word-of-mouth and marketing ploys to take hold, and you’d much rather have a slow build that leads to permanent success than a quick one that evaporates just as fast. Just remember these eight tips and you’re ready to start selling!

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Alex Wolk

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Last Updated on March 29, 2021

5 Types of Horrible Bosses and How to Beat Them All

5 Types of Horrible Bosses and How to Beat Them All

When I left university I took a job immediately, I had been lucky as I had spent a year earning almost nothing as an intern so I was offered a role. On my first day I found that I had not been allocated a desk, there was no one to greet me so I was left for some hours ignored. I happened to snipe about this to another employee at the coffee machine two things happened. The first was that the person I had complained to was my new manager’s wife, and the second was, in his own words, ‘that he would come down on me like a ton of bricks if I crossed him…’

What a great start to a job! I had moved to a new city, and had been at work for less than a morning when I had my first run in with the first style of bad manager. I didn’t stay long enough to find out what Mr Agressive would do next. Bad managers are a major issue. Research from Approved Index shows that more than four in ten employees (42%) state that they have previously quit a job because of a bad manager.

The Dream Type Of Manager

My best manager was a total opposite. A man who had been the head of the UK tax system and was working his retirement running a company I was a very junior and green employee for. I made a stupid mistake, one which cost a lot of time and money and I felt I was going to be sacked without doubt.

I was nervous, beating myself up about what I had done, what would happen. At the end of the day I was called to his office, he had made me wait and I had spent that day talking to other employees, trying to understand where I had gone wrong. It had been a simple mistyped line of code which sent a massive print job out totally wrong. I learn how I should have done it and I fretted.

My boss asked me to step into his office, he asked me to sit down. “Do you know what you did?” I babbled, yes, I had been stupid, I had not double-checked or asked for advice when I was doing something I had not really understood. It was totally my fault. He paused. “Will you do that again?” Of course I told him I would not, I would always double check, ask for help and not try to be so clever when I was not!

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“Okay…”

That was it. I paused and asked, should I clear my desk. He smiled. “You have learnt a valuable lesson, I can be sure that you will never make a mistake like that again. Why would I want to get rid of an employee who knows that?”

I stayed with that company for many years, the way I was treated was a real object lesson in good management. Sadly, far too many poor managers exist out there.

The Complete Catalogue of Bad Managers

The Bully

My first boss fitted into the classic bully class. This is so often the ‘old school’ management by power style. I encountered this style again in the retail sector where one manager felt the only way to get the best from staff was to bawl and yell.

However, like so many bullies you will often find that this can be someone who either knows no better or is under stress and they are themselves running scared of the situation they have found themselves in.

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The Invisible Boss

This can either present itself as management from afar (usually the golf course or ‘important meetings) or just a boss who is too busy being important to deal with their staff.

It can feel refreshing as you will often have almost total freedom with your manager taking little or no interest in your activities, however you will soon find that you also lack the support that a good manager will provide. Without direction you may feel you are doing well just to find that you are not delivering against expectations you were not told about and suddenly it is all your fault.

The Micro Manager

The frustration of having a manager who feels the need to be involved in everything you do. The polar opposite to the Invisible Boss you will feel that there is no trust in your work as they will want to meddle in everything you do.

Dealing with the micro-manager can be difficult. Often their management style comes from their own insecurity. You can try confronting them, tell them that you can do your job however in many cases this will not succeed and can in fact make things worse.

The Over Promoted Boss

The Over promoted boss categorises someone who has no idea. They have found themselves in a management position through service, family or some corporate mystery. They are people who are not only highly unqualified to be managers they will generally be unable to do even your job.

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You can find yourself persistently frustrated by the situation you are in, however it can seem impossible to get out without handing over your resignation.

The Credit Stealer

The credit stealer is the boss who will never publically acknowledge the work you do. You will put in the extra hours working on a project and you know that, in the ‘big meeting’ it will be your credit stealing boss who will take all of the credit!

Again it is demoralising, you see all of the credit for your labour being stolen and this can often lead to good employees looking for new careers.

3 Essential Ways to Work (Cope) with Bad Managers

Whatever type of bad boss you have there are certain things that you can do to ensure that you get the recognition and protection you require to not only remain sane but to also build your career.

1. Keep evidence

Whether it is incidents with the bully or examples of projects you have completed with the credit stealer you will always be well served to keep notes and supporting evidence for projects you are working on.

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Buy your own notebook and ensure that you are always making notes, it becomes a habit and a very useful one as you have a constant reminder as well as somewhere to explore ideas.

Importantly, if you do have to go to HR or stand-up for yourself you will have clear records! Also, don’t always trust that corporate servers or emails will always be available or not tampered with. Keep your own content.

2. Hold regular meetings

Ensure that you make time for regular meetings with your boss. This is especially useful for the over-promoted or the invisible boss to allow you to ‘manage upwards’. Take charge where you can to set your objectives and use these meetings to set clear objectives and document the status of your work.

3. Stand your ground, but be ready to jump…

Remember that you don’t have to put up with poor management. If you have issues you should face them with your boss, maybe they do not know that they are coming across in a bad way.

However, be ready to recognise if the situation is not going to change. If that is the case, keep your head down and get working on polishing your CV! If it isn’t working, there will be something better out there for you!

Good luck!

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