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Museums in a Changing World – The Evolution of museums

Museums in a Changing World – The Evolution of museums

The Changing Face of Museums

When I was younger, a visit to a museum could be a dry and boring affair. Walking amongst glass cases of items you could look at but not touch, lots of text and no interaction. Today technology is changing the look and role of museums, with highly interactive exhibits creating a more engaging and entertaining environment, somewhere children (and us grown-ups!) would like to spend a day.

Today we have access to information at our fingertips. If we want to find information, we can have an answer in seconds often supplemented with images, video, and interpretation. Use of social media and online technology has reduced our attention span, a recent study by Microsoft Corporation found the increasing use of ‘instant’ technology means we struggle to stay focused to the point that the human attention span has shortened to just 8 seconds. In this environment, modern museums must carve a niche where they are considered a destination and can fulfill their role as educators in a rapidly changing environment. When you discover 90% of the world’s data has been created within the last two years, you start to understand how rapidly change is occurring.

The History of Museums

The very first museums were the private collections of wealthy individuals or institutions. Rare or curious objects and artifacts displayed in so-called ‘wonder rooms’ or ‘cabinets of curiosities’. The oldest recorded example is Ennigaldi-Nanna’s museum, dating from 530 BC and devoted to Mesopotamian antiquities.

The oldest public collections of art were the Capitoline Museums which were created in 1471 when Pope Sixtus IV donated a group of important ancient sculptures to the people of Rome. There was a growth of museums in Italy during the Renaissance, however, most of the major modern museums in the world opened during the 18th century. Museums were considered storehouses of knowledge and in an age before mass communication and the internet where the ability to see rare objects was the major draw.

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Capitoline Hill Museum

    The Museum Renaissance

    Museums changed over the last generation. A recent report stated, “attitudes toward museums have become more favorable over the last generation as they shed their image of stuffiness and sterility and become more entertaining and interactive.” Museums are a major part of the economy, museums sustain more than 400,000 jobs and directly contribute $21 Billion to the US economy each year according to an AAM Financial Information Survey.

    One of the major issues museums face is many people had only visited on school trips many years before, and assume nothing has changed. People feel museums are still boring and staid even though many have come up to date and are presenting a considerably more interactive experience.

    Technology And The Modern Museum

    Technology plays a major part in modern museums, with considerable use of multimedia, touch screens, and digital displays as well as cutting edge interactive technologies.

    Interactive technology is a good way to turn the museum experience from a being passive into something truly engaging and educational, even for a younger audience who otherwise remain glued to their smartphones. As Sree Sreenivasan, the chief digital officer of the Metropolitan Museum of Art, in New York City states, “Our competition is Netflix and Candy Crush and not other museums“. The museum has fully embraced technology with a staff of 70 in the digital-media department, and 70 more managing technology throughout the museum.

    The Metropolitan Museum looked for a number of opportunities for visitors to engage with the collections, allowing them to use their smartphones to access recorded guides and other information by scanning the artwork.

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    They are just one of many museums using technology to create a better experience for their visitors. The Brooklyn Museum is testing the use of ibeacons, small Bluetooth devices which interact with an app on a visitor’s phone. As they move through the galleries, they interact with museum experts and get additional information about the artwork they are viewing.

    Interactive video is another tool being utilized to support education. In the UK, the Parliamentary Education center at the Houses of Parliament provides a 360-degree video screen system to engage with children, bringing the history of the building and the role of democracy to life.

    Houses of Parliament

      The video system is used as an immersive ‘Discovery’ space, a sensory, interactive room that plunges students into an immersive environment via the use of 360° projection technology. The system takes students through a 15-minute virtual tour of Parliament, virtual recreations of the House of Commons and House of Lords chamber, a history of democracy, and recreations of historical events connected to each Chamber. The center is used for school visits and welcomes over 100,000 students per year, over double what they could accommodate within their previous environment.

      Case Study – College Football Hall of Fame

      College football is watched by over 200 million people annually and the teams have a massive following. One of the places on the bucket list of many fans is the College Football Hall of Fame in Atlanta, Georgia.

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      The hall of fame was created in 1951 by the National Football Foundation and had previously been based in Indiana. In 2009 the hall of fame moved to a new 100,000 square foot, $68 million dollar, facility in Atlanta.

      Similar to many other sports museums it immortalizes and remembers the players and coaches from college football teams across the USA. However, when the hall of fame was moved they decided against a traditional style of museum filled with static displays and artifacts behind glass. They went for a considerably more interactive environment where visitors could get the feel of what it is like to be a college football star.

      The hall of fame is packed with interactive elements like videos and games, places where you can take selfies wearing digitally superimposed face paint, and even a football field where you can take your best shot at kicking a field goal.

      The experience starts with ‘The Quad’ where you walk through a tunnel hearing the sound of cleats walking beside and an ever increasing crowd noise as if you are about to step onto the field yourself.  As you step out you are faced with a 40-foot wall of football helmets from each of the 768 college football teams.

      Interactivity starts with the visitor registration process, visitors are asked for their local team as they enter and the corresponding helmet is illuminated on the wall.

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      College Football Hall of Fame

        This is just the first part of a fully personalized experience using a RFID chip embedded in the visitor’s ticket. Activities throughout their visit display their team’s colors and logos.

        The interactivity does not end when the visitor leaves the museum. The registration data can be used to encourage return visits and send personalized updates about their favorite team. It was important to create a highly engaging visitor experience that would act as a competitive unique selling point against other attractions in the area.

        Overall the College Football Hall of Fame is the most technologically advanced in the country, the National Football Federation took advantage of the move to completely rethink what their museum should be, and to ensure that it embraced the latest technology.

        The technology partners Onepath worked in partnership with the hall of fame to design the project and manage this mammoth project. The building employs both wired and wireless networks with infrastructure which manages every part of operations from security and access control systems to the visitor interactions and audio visual systems.

        The hall of fame is a good example of how museums need to evolve as interactive attractions, and that a partnership with technology is vital when it comes to planning any modern establishment. Greater visitor engagement and better data allow for a longer lasting relationship with museum guests, leading to more return visits.

        Image Sources: Houses of Parliament, Capitoline Museums, National College Hall of Fame

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        Last Updated on January 17, 2019

        8 Simple Mindfulness Exercises to Bring Peace and Happiness to Your Life

        8 Simple Mindfulness Exercises to Bring Peace and Happiness to Your Life

        In life, we all need to be conscientious of what we are doing. You don’t need to live a life of stress if you don’t want to. You can achieve peace and happiness in life by carefully building mindfulness exercises into your life’s routine.

        Exercising mindfulness isn’t rocket science and as importantly, you can do it. It will, however, take a few tries to get into the groove of things but once you get it, it is like riding a bike, you will never lose it.

        Trust me. It’s in your best interest to learn and put these mindfulness exercises into practice. In this article, I will share with you 8 mindfulness exercises that will help you to boost your energy, vitality and live a more peaceful and happier life.

        Why Is It Hard to Live A Peaceful And Happy Life?

        Our Habitat Has Become Too Technological

        The world has accepted the idea that technology is often the cure for all evil. We have accepted, as a society, that everything technological will make us live a better life without fully investigating the many side effects that modernity brings.

        There are a number of technological side effects that have a tremendous impact on your life that the media rarely tells you about.[1] Some of them include self-harm, economic inequality, having less sex, and even suicide. The global community is becoming less happy because of technology.

        How can anybody live a peaceful and happy life when they are depressed? Technology advancements, ladies and gents, is a major reason for why we are living a poor life because it has infiltrated our lives too much.

        According to my research, Americans spend an average of 8 hours a day looking at the computer screen — The average screen time spent on smartphones alone is about 20 hours per week. That’s a lot! No wonder why living a happy and peaceful life is so difficult these days.

        Too Many People Don’t Want to Unplug

        Americans check their phones an average of 80 times during vacation.[2] Some admit to checking their smartphones 300 times every single day. In countries like Brazil, India and China, the situation is no different.

        The reality is that people are constantly plugged into technological devices and this behavior is literally making people all over the globe fight an inner war with themselves, which consequently makes them very sad. As we know, war is the enemy of peace which won’t make anybody happy.

        Listen carefully:

        We have a global anxiety epidemic because people don’t want to unplug from their smartphones and most people aren’t doing anything to fix it. It is a sad state of affairs but very real. This obsession with technology is turning us into perishable robots who live terrible lives.

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        The era of anxiety is here to stay. There is little doubt about it. We can, however, fight back with the best remedy of all — We call it mindfulness!

        Thank God there is an antidote to this whole technological madness. Without further ado, let’s go straight to the mindful exercises.

        8 Mindfulness Exercises to Start Practicing

        There are tons of mindfulness exercises available for you to engage with out there.[3] In the paragraphs below, I will include the best ones I’ve personally tried or have seen my close friends and family members try.

        Are you ready for it? Let’s go!

        1. Pray Daily

        You should pray on a daily basis. Why is that you may ask — Well, because science has told us to do so.

        When people pray, they feel peaceful, almost eliminating anxiety. Worries become secondary, and often gives people energy and hope to cope with the difficulties of life.

        Prayer can make you more confident and focused. Prayer also helps you with self-control, helps to control pain, and can protect you against illnesses and disorders like cancer and high blood pressure. At least, this is what researchers from Harvard Medical School have said.[4]

        Pray. You won’t regret it.[5]

        2. Pay Attention to Your Inner Thoughts

        A lot of people allow themselves to be influenced by their negative thoughts. Be different and resist believing in them. It is a bad habit that can lead to unhappiness.

        By the way, if you do feel this way, chances are high that somebody other than you put these thoughts into your head.

        Here is my secret to combat this cancer — look at things objectively. I bet that if you look at things as they are, you will realize that most if not all of your negative thoughts are only inside of your head.

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        If you pay close attention, you will quickly realize that these voices aren’t worth your time. Believe me — Ignoring them and looking at things with objectivity is often the best course of action.

        This article can guide you to beat negative thoughts:

        How to Stop Automatic Negative Thoughts When You’re Overwhelmed

        3. Smile Often

        Smiling will slow down your heart. It will also relax your body because when you smile, your body releases endorphins which in itself has a number of positive benefits for you as a person.

        Smile often! You may want to smile early in the morning, during the day, and late in the evening. It is amazing what happens to you when you decide to smile instead of being grumpy.

        Surrender your problems to a nice smile. You will notice two things. First, most people just don’t which makes them live a miserable life. Second, if you decide to smile often, you will eventually smile unconsciously which is the ideal.

        The moment that you smile unconsciously, you then know that you are truly happy.

        4. Organize Your Working Desk

        A messy desk will make you less productive and can agitate and overstimulate you. You don’t want that.

        When you clear your desk, you engage in deep inner-thinking and your systematic decision making ends up becoming therapeutic.

        Most people realize that they are most creative when their creative space is clean and organized. The former often makes people more aware of what they are doing which lends to less stress and more productivity.

        Organizing your desk will also make you more energetic and focused because order often decreases chaos which is a condition that often slows down daily progress.

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        5. Celebrate Your Friend’s Victories

        I love this mindful exercise. One of the best ways to live a happy and peaceful life is to celebrate the victories of others. When you do that, you automatically make your friends in a better mood which makes you in a better mood, as well.

        Happiness is contagious! We might as well celebrate others as much as we can. If you find out that your peer has won an award, celebrate with him! If your friend is the recipient of a local charity award, celebrate with her!

        What is also awesome is that when you celebrate with others, they often celebrate with you in return. This, ladies and gentleman, will make you feel fantastic. You can’t go wrong with this one, period.

        6. Listen to Your Spouse/Partner

        God put someone in your life for a reason. You might as well listen to him or her.

        I listen to my wife everyday. In fact, I often ask the following question to her, “Amanda, what are your thoughts about…” or “What am I missing about…” It is shocking what I hear back from her. Without her having much context and perspective, by the art of observation in my own nonverbal behavior and the behavior of others, she accurately gives me incredible insights which helps me out with living my life to the fullest.

        I’m a firm believer that spouses are supposed to engage in interpersonal communication every day. I most definitely do and will continue doing it. You should do the same.

        7. Give Yourself a Break from Technology

        You can’t be in total equilibrium if your computerized devices control your life. You must get away from technology on a daily basis.[6]

        How do you do that? This is my formula:

        First, take this smartphone control test. It is only ten questions but this test will place you somewhere in the human robot cycle continuum.

        If your score is between 25-30, take a break from the computer (or smartphone, pad, laptop/desktop) every twenty minutes and stop being on a computerized device after 8:00pm.

        If you score between 30-35, still take a break every 20 minutes but stop being on these devices at 5:00pm.

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        If you score more than 35, you need to take action immediately.

        Limit computer use as much as possible throughout the day. Give yourself as many breaks from the computer as possible. Are you ready for the challenge?

        8. Go Exercise

        Go exercise at least three times a week. I don’t care if you need to workout early in the morning, late in the evening, on the weekends or during work days. Working out is absolutely imperative for you to live happy and peaceful life.

        The stresses of the modern world are too much for you to neglect this important mindfulness exercise. When you go to the gym, you burn calories, focus on activities one step at a time, your mind relaxes, anxiety decreases, you sweat and often think about topics unrelated to your work place among many other benefits.

        You must exercise at least three hours each week for optimum results. Why? Just take a look at all the benefits of regular exercising:

        12 Benefits of Regular Exercise You Should Know

        The Bottom Line

        It’s in your best interest to learn and put these mindfulness exercises into practice. Now that our habitat has become too technological and many people just don’t want to unplug, engaging in daily prayer, celebrate your friends’ victories, and listening to your spouse are among the best ways to be mindful about what you are doing and how you are living.

        It is possible to live a happy and peaceful life. It only depends on you.

        Go exercise! Take a break from technology and invest in you! Life is too short for distractions.

        More Resources About Mindfulness

        Featured photo credit: Lesly Juarez via unsplash.com

        Reference

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