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Why You Need A Business Card and More

Why You Need A Business Card and More

Designing a business card may seem easy, but to present a professional or a company in a few square-inch piece of paper, you will have to consider many things including how your card can bring credibility to what you do. Your little business card represents your company everywhere you go and thus the quality of your business card is not a decision to take lightly.

How To Choose A Good Business Card Designer

Poorly designed tags will make no impact on the market, which can be rather frustrating. That is why you should invest some time into choosing the right business card design or the right designer. There are business card designers that can help you come up with interesting images and themes like the samples of business cards below from Gotprint.com. Be careful not to become a victim of mediocre business cards.

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    A good business card designer should be in a position to offer you high-quality tags that can help you stand tall over your competitors. You should ensure that their services have a high success rate and good reviews. An experienced designer is always a sure bet. This gives you confidence that your project is in able hands.

    Remember that your business card should have something special, something that makes people want to keep it. That does not always mean the flashier the better. It’s important to make sure that the concept of your business and your contact information are clear.

    Here are some benefits a business card can offer you.

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    GotPrint.com

      1. Branding

      As a business owner, you should be more concerned about ways of improving your sales and making your business more competitive. Business cards can convey a professional image and bring credibility to a company. Often, business cards are ignored during marketing strategy. In this generation of entrepreneurship, proper branding means a lot to a business. Therefore, properly branding a business card to represent you can go a long way to propelling a business in the right direction.

      2. Marketing Strategy

      Many people don’t realize that it can a real source of revenue generation to a company. Because business cards are printed, which means they can be delivered by hand, you are making a personal contact with your business card. The memory of you comes along with it. These little details make the difference between being remembered and being forgotten. Business Cards guarantee effective results in terms of networking and marketing your brand. In addition to having contact numbers, email, and address, you can also include social networking sites and web addresses.

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      3. Be Different

      One of the greatest and most unique edges in business is to be different. Using business cards allows you to be creative, and there is the possibility of sharing contact information in a way that no one else does. Though the use of business card has been on a decline in our current cyber age, it’s important to realize that a business card can be a personalized touch, and more inviting than writing your contact details on a piece of paper or sending them through a smartphone.

      4. Go Techy

      Everything on planet earth is going digital and you don’t want to come across as old fashioned, but business cards ensure better results when it comes to maintaining contacts because they’re personal. Surprisingly, if you want to have a technological side of your physical business card, you can incorporate a QR Code – making it techy and easier for your contacts to scan your code at all time.

      Finally, There is nothing worse than a card full of data that is not necessary. You don’t have to put everything on the card. Keep it simple. Things like a physical address, website, and mobile contact with a few social media icons are plenty. Most important are tools that a customer could use to reach out to the company when they’re ready.

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      Go for a business card with a personalized touch, not too flashy but representative of your company. Include basic contact information and website, try not to drown out your main message with extras. You might be surprised.

      Images Via: Gotprint.com, Gotprint.com

      Featured photo credit: pexels via pexels.com

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      George Olufemi O

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      Last Updated on September 10, 2018

      Overcoming The Pain Of A Breakup: 3 Suggestions Based On Science

      Overcoming The Pain Of A Breakup: 3 Suggestions Based On Science

      We thought that the expression ‘broken heart’ was just a metaphor, but science is telling us that it is not: breakups and rejections do cause physical pain. When a group of psychologists asked research participants to look at images of their ex-partners who broke up with them, researchers found that the same brain areas that are activated by physical pain are also activated by looking at images of ex-partners. Looking at images of our ex is a painful experience, literally.[1].

      Given that the effect of rejections and breakups is the same as the effect of physical pain, scientists have speculated on whether the practices that reduce physical pain could be used to reduce the emotional pain that follows from breakups and rejections. In a study on whether painkillers reduce the emotional pain caused by a breakup, researchers found that painkillers did help. Individuals who took painkillers were better able to deal with their breakup. Tamar Cohen wrote that “A simple dose of paracetamol could help ease the pain of a broken heart.”[2]

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      Just like painkillers can be used to ease the pain of a broken heart, other practices that ease physical pain can also be used to ease the pain of rejections and breakups. Three of these scientifically validated practices are presented in this article.

      Looking at images of loved ones

      While images of ex-partners stimulate the pain neuro-circuitry in our brain, images of loved ones activate a different circuitry. Looking at images of people who care about us increases the release of oxytocin in our body. Oxytocin, or the “cuddle hormone,” is the hormone that our body relies on to induce in us a soothing feeling of tranquility, even when we are under high stress and pain.

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      In fact, oxytocin was found to have a crucial role as a mother is giving birth to her baby. Despite the extreme pain that a mother has to endure during delivery, the high level of oxytocin secreted by her body transforms pain into pleasure. Mariem Melainine notes that, “Oxytocin levels are usually at their peak during delivery, which promotes a sense of euphoria in the mother and helps her develop a stronger bond with her baby.”[3]

      Whenever you feel tempted to look at images of your ex-partner, log into your Facebook page and start browsing images of your loved ones. As Eva Ritvo, M.D. notes, “Facebook fools our brain into believing that loved ones surround us, which historically was essential to our survival. The human brain, because it evolved thousands of years before photography, fails on many levels to recognize the difference between pictures and people”[4]

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      Exercise

      Endorphins are neurotransmitters that reduce our perception of pain. When our body is high on endorphins, painful sensations are kept outside of conscious awareness. It was found that exercise causes endorphins to be secreted in the brain and as a result produce a feeling of power, as psychologist Alex Korb noted in his book: “Exercise causes your brain to release endorphins, neurotransmitters that act on your neurons like opiates (such as morphine or Vicodin) by sending a neural signal to reduce pain and provide anxiety relief.”[5] By inhibiting pain from being transmitted to our brain, exercise acts as a powerful antidote to the pain caused by rejections and breakups.

      Meditation

      Jon Kabat Zinn, a doctor who pioneered the use of mindfulness meditation therapy for patients with chronic pain, has argued that it is not pain itself that is harmful to our mental health, rather, it is the way we react to pain. When we react to pain with irritation, frustration, and self-pity, more pain is generated, and we enter a never ending spiral of painful thoughts and sensations.

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      In order to disrupt the domino effect caused by reacting to pain with pain, Kabat Zinn and other proponents of mindfulness meditation therapy have suggested reacting to pain through nonjudgmental contemplation and acceptance. By practicing meditation on a daily basis and getting used to the habit of paying attention to the sensations generated by our body (including the painful ones and by observing these sensations nonjudgmentally and with compassion) our brain develops the habit of reacting to pain with grace and patience.

      When you find yourself thinking about a recent breakup or a recent rejection, close your eyes and pay attention to the sensations produced by your body. Take deep breaths and as you are feeling the sensations produced by your body, distance yourself from them, and observe them without judgment and with compassion. If your brain starts wandering and gets distracted, gently bring back your compassionate nonjudgmental attention to your body. Try to do this exercise for one minute and gradually increase its duration.

      With consistent practice, nonjudgmental acceptance will become our default reaction to breakups, rejections, and other disappointments that we experience in life. Every rejection and every breakup teaches us great lessons about relationships and about ourselves.

      Featured photo credit: condesign via pixabay.com

      Reference

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