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Useful Tips to Start Your Online Business Successfully

Useful Tips to Start Your Online Business Successfully

There are many steps to take before starting your online business.

A business in general has its own characteristics which all need to be conveyed to the audience in an effective and clear manner. Displaying these to the correct audience in the digital landscape can be extremely difficult, with countless others all competing for the same spaces. Below are a handful of tips to guide the creation of your online business:

1. Leadership

Before going out to realize an idea on the Internet, you should ask yourself if you really are willing to take on new challenges and to devote time, resources, and much of your patience to achieve it.

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You should be aware that online business rules are not the same as those for traditional brick-and-mortars. You need to keep up to date with the latest news in the digital landscape in order to steer your business to online success. Things change so quickly, so you need to be adaptable as a leader and a company so that you adapt to change, rather than crumble. The online entrepreneur will need to be innovative, creative, and light on their feet so as to stay ahead of the market and move forward towards success.

2. A Good Domain Name

Your domain name is the avenue through which you will identify your business on the Internet. A good domain name should be short and memorable, that clearly identifies what you are selling and most importantly, easy to type. Ideally, a user should be able to just hear it and know how to write it or spell it with ease. In fact, any word difficult to spell should be abolished. Finally, the extension “.com” is typically better than “.net“, because browsers are set to default “.com” (be aware that your domain affects the search rankings). Prestige also goes hand-in-hand with any domain that is registered as .com, so short, recognizable and punchy works best.

3. Business Research

Remember that the product or service that you’re going to be offering is likely to be purchased by users like you, so ask yourself with no agenda, would you or other consumers buy this type of product or service online and is it already available? If you can answer ‘yes’ to both of these, then you already have a foundation of demand to tap into. However, you will want to be sure to check and see how many competitiors are out there. If you ask yourself “Are all the needs of customers already fulfilled by others performing this service or creating this product?” If the answer to this is also ‘yes,’ you’ll need to come up with something very unique that will set your business apart, or may want to consider a new idea. There are a number of tools out there these days that allow you to analyze your marketplace to assess the competitiveness and how your competitors compare against you and one another. This allows you to segment your market fully to see where you can try to position yourself.

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4. Content Management Software and E-commerce Software

These are two essentials that raise your businesses offering significantly. Selecting a good content management software and e-commerce is a difficult choice due to the variety of companies out there, but it is important to pick those which are most appropriate to your business needs, rather than something overly complicated that you might not need. It would be a good idea to future-proof if you can, but don’t stray too far from your current goals either. Over 20 years ago, Bill Gates proclaimed that “Content is King” and this is still recognized as a foundation of best practice for building your own site. And hand in hand with this, you want to maintain a complete focus on relevance, so anything that can boost this is recommended. Standard e-commerce and content management systems are pretty versatile, however, you might want something more niche and specific to your business, like a church website builder. The beauty of the plurality of software companies is that there numerous offerings out there that you can tailor to your needs, regardless of how specialized your business is.

5. SEO: Search Engine Optimization

This is a mysterious art that is broken down into many different areas. Because there are so many areas which need to be monitored and tweaked constantly, the world of SEO can seem mind-boggling and intimidating to business owners. You can either invest time learning this yourself or consult with specialists who are geared up to tailor techniques to every kind of business- the choice is yours. The most important thing is to implement a strategy one way or another as, without one, you won’t stand a chance of securing enough traffic to your site to be recognized by search engines or your potential customers.

6. Avoid These Common Mistakes

– Offering the same products or services of your competitors: Remember that customers have different needs, tastes, and likes, so there should be a niche out there for you.

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– Not being original or creative: You need deep subject knowledge, fresh creativity, and a unique selling proposition. Many businesses do not stand out enough to get traction in their chosen area.

– Starting a business you aren’t passionate about: Do not only think about making money, you also need to love what you do, sell or offer (regardless if it’s a product or service).

– Ignoring or dismissing feedback and reviews: Do not dismiss these two aspects because they are a valuable tool to understand what your audience or customers need, think, or do. Consider having a customer service team as well.

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– Not thinking about a targeted audience or ideal customers: Doing good research is the way you get to know your clients better and then build a product according to their needs or choices. Consider that, the more you can target, the better, since it will be easier to identify with your customer’s needs.

If you have all you need and heed this advice, take a chance and start your own online business!

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Last Updated on November 5, 2019

How to Use Visual Learning to Work More Effectively

How to Use Visual Learning to Work More Effectively

Knowledge is essential to become successful in life, your career and your business. Without learning new concepts and becoming proficient in our craft, we cannot excel in our chosen careers or archive knowledge to pass down to the next generation.

But content comes in various forms, and because how we learn influences how much we know, we need to talk about learning styles. This article will focus on how to utilize visual learning to boost your career or business.

The Importance of Knowing Your Learning Style

Knowing your learning style enables you to process new information to the best of your ability. Not only does it reduce your learning curve, you’re able to communicate these same concepts to others effectively.

But it all starts when you’re able to first identify the best way you learn.

As a college student, I soon figured out that taking online courses without visual aids or having an instructor in front of me led to poor retention of concepts.

Sure, I got good grades and performed excellently in my online exams. However. I discovered that I couldn’t maintain this performance level because I forgot 80 percent of the course content by the end of the semester.

There are several types of learning styles known to mankind. To give an idea of how visual learning stacks up against other learning styles, here’s a brief mention of some of the different types of learning styles we have.

The four most popular types of learning styles are:

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  • Visual learning style (what this article talks about).
  • Aural or auditory learning style (learning by listening to information presented).
  • Verbal or linguistic learning style (learning that involves speech and writing).
  • Tactile learning style (learning by touching and doing)

But for the purposes of this article, we will be focusing on using visual learning to boost your career or business.

How to Know If You’re a Visual Learner?

When it comes to boosting your career, business (or education), a visual learner is one who would most definitely choose shapes, images, symbols, or reading over auditory messages.

I’m talking about preferring to read an actual map when navigating to a new place over listening to verbal directions. I’m talking about discovering that you actually have trouble remembering what your manager said at the meeting because there were no graphs or illustrations to support the points raised.

Most people who struggle with learning probably aren’t leveraging their best learning styles. The earlier you identify how your learning style can boost your success, the less struggle you will encounter with processing new information throughout your career.

However, visual learning in particular CAN 10x your career or business whether it is your preferred learning style or not. And here’s why:

Several studies have arrived at the conclusion that the brain retains more information with the help of visual aids. In other words, images are directly processed by our long-term memory which helps us store information for longer periods of time.[1]

While some lessons can be performed orally, several concepts can only make sense if you have an image with an explanation of sequences (i.e learning about the human DNA).

Visual learning does use a different part of the brain and visual cues are processed by the part of the brain known as the occipital lobe.

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By engaging more parts of the brain during learning, you’re able to have a fuller understanding of concepts and facilitate better interaction with your immediate environment.

How to Use Visual Learning for Success

Here’re 4 ways to use visual learning to boost your career or business:

1. Bring back the to-do list. Then add shapes and colors to boost productivity.

We live in an age where computers have taken over virtually every aspect of productivity and most human functions. But written lists are making a comeback, and with an endless number of important tasks to complete, having a to-do list of tasks in order of importance can improve your productivity.

While coming up with a list is initially challenging, adding colors and shapes to written lists that you personally write and manage gives you an extra layer of assurance and boosts aids recall so that you actually get stuff done.

I have tried this technique in my work as a registered nurse and discovered that adding shapes and colors to to-do lists helps me delegate tasks, recognize where more work is needed, and makes it easy to cross off completed tasks at the end of the day.

2. Add graphs, charts and symbols to your reports.

Yes, it seems like more work cut out for you. However, graphs enable you monitor the heartbeat of your business.

Graphs and charts help you trend your finances, budget, and pretty much any data overtime. With the help of free and premium software available on the market, it has become easier to take plain data and in a matter of seconds, have relevant information displayed in different shapes and images.

As an entrepreneur, you can make predictions and allocate funds wisely when you’re able to see whether your efforts are rewarded. You can use colors and charts to delegate actions to members of your team and track performance at the same time.

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And when broken down into monthly, quarterly, bi-annual or annual goals, graphs and charts communicate what ordinary text cannot.

3. Effectively brainstorm with mind-mapping.

Mind-mapping is not new but I don’t think it’s been talked about as often as we do to-do lists.

With mind mapping, you’re organizing information accurately and drawing relationships between concepts and pieces from a whole.

Think of a mind map as a tree with several branches. For example, the tree can symbolize healthcare while each branch stands for nursing, medicine, laboratory science, and so on. When you look at nursing, you can further branch out into types of nursing; pediatric, women’s health, critical care, and so on.

It’s an interesting relationship; the more ideas you’re able to come up with for your chosen subject, the deeper you get and the stronger the association.

Mind maps really show you relationships between subjects and topics, and simplifies processes that might seem complicated at first glance. In a way, it is like a graphical representation of facts presented in a simple, visual format.

Mind mapping isn’t only limited to career professionals; business owners can benefit from mind mapping by organizing their online learning activities and breaking down complex tasks into simple actions so that you can accurately measure productivity.

4. Add video streaming to meetings.

What if you could double the productivity of your team members by video streaming your meetings or adding flash animation to your presentation at the same time?

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When you offer video as an alternative method of processing information to colleagues, there is a greater chance of retaining information because we recreate these stories into images in our minds.

For organizations that hold virtual meetings, it can also be an effective way to enhance performance during if people can see their colleagues in addition to flash animation or whatever form of video is provided during the meeting.

Is Visual Learning Better Than Other Learning Styles?

No, that is not the point. The goal here is to supplement your existing dominant learning style with visual learning so that you can experience a significant boost in how you process and use everyday information.

You might discover that understanding scientific concepts are much easier after incorporating visual learning or that you’re able to understand your organization’s value when projected on a visual screen with charts and graphs.

The overall goal is to always be learning and to continue to leverage visual learning style in your career and business.

More About Learning Styles

Featured photo credit: Unsplash via unsplash.com

Reference

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