Advertising
Advertising

Useful Tips to Start Your Online Business Successfully

Useful Tips to Start Your Online Business Successfully

There are many steps to take before starting your online business.

A business in general has its own characteristics which all need to be conveyed to the audience in an effective and clear manner. Displaying these to the correct audience in the digital landscape can be extremely difficult, with countless others all competing for the same spaces. Below are a handful of tips to guide the creation of your online business:

1. Leadership

Before going out to realize an idea on the Internet, you should ask yourself if you really are willing to take on new challenges and to devote time, resources, and much of your patience to achieve it.

Advertising

You should be aware that online business rules are not the same as those for traditional brick-and-mortars. You need to keep up to date with the latest news in the digital landscape in order to steer your business to online success. Things change so quickly, so you need to be adaptable as a leader and a company so that you adapt to change, rather than crumble. The online entrepreneur will need to be innovative, creative, and light on their feet so as to stay ahead of the market and move forward towards success.

2. A Good Domain Name

Your domain name is the avenue through which you will identify your business on the Internet. A good domain name should be short and memorable, that clearly identifies what you are selling and most importantly, easy to type. Ideally, a user should be able to just hear it and know how to write it or spell it with ease. In fact, any word difficult to spell should be abolished. Finally, the extension “.com” is typically better than “.net“, because browsers are set to default “.com” (be aware that your domain affects the search rankings). Prestige also goes hand-in-hand with any domain that is registered as .com, so short, recognizable and punchy works best.

3. Business Research

Remember that the product or service that you’re going to be offering is likely to be purchased by users like you, so ask yourself with no agenda, would you or other consumers buy this type of product or service online and is it already available? If you can answer ‘yes’ to both of these, then you already have a foundation of demand to tap into. However, you will want to be sure to check and see how many competitiors are out there. If you ask yourself “Are all the needs of customers already fulfilled by others performing this service or creating this product?” If the answer to this is also ‘yes,’ you’ll need to come up with something very unique that will set your business apart, or may want to consider a new idea. There are a number of tools out there these days that allow you to analyze your marketplace to assess the competitiveness and how your competitors compare against you and one another. This allows you to segment your market fully to see where you can try to position yourself.

Advertising

4. Content Management Software and E-commerce Software

These are two essentials that raise your businesses offering significantly. Selecting a good content management software and e-commerce is a difficult choice due to the variety of companies out there, but it is important to pick those which are most appropriate to your business needs, rather than something overly complicated that you might not need. It would be a good idea to future-proof if you can, but don’t stray too far from your current goals either. Over 20 years ago, Bill Gates proclaimed that “Content is King” and this is still recognized as a foundation of best practice for building your own site. And hand in hand with this, you want to maintain a complete focus on relevance, so anything that can boost this is recommended. Standard e-commerce and content management systems are pretty versatile, however, you might want something more niche and specific to your business, like a church website builder. The beauty of the plurality of software companies is that there numerous offerings out there that you can tailor to your needs, regardless of how specialized your business is.

5. SEO: Search Engine Optimization

This is a mysterious art that is broken down into many different areas. Because there are so many areas which need to be monitored and tweaked constantly, the world of SEO can seem mind-boggling and intimidating to business owners. You can either invest time learning this yourself or consult with specialists who are geared up to tailor techniques to every kind of business- the choice is yours. The most important thing is to implement a strategy one way or another as, without one, you won’t stand a chance of securing enough traffic to your site to be recognized by search engines or your potential customers.

6. Avoid These Common Mistakes

– Offering the same products or services of your competitors: Remember that customers have different needs, tastes, and likes, so there should be a niche out there for you.

Advertising

– Not being original or creative: You need deep subject knowledge, fresh creativity, and a unique selling proposition. Many businesses do not stand out enough to get traction in their chosen area.

– Starting a business you aren’t passionate about: Do not only think about making money, you also need to love what you do, sell or offer (regardless if it’s a product or service).

– Ignoring or dismissing feedback and reviews: Do not dismiss these two aspects because they are a valuable tool to understand what your audience or customers need, think, or do. Consider having a customer service team as well.

Advertising

– Not thinking about a targeted audience or ideal customers: Doing good research is the way you get to know your clients better and then build a product according to their needs or choices. Consider that, the more you can target, the better, since it will be easier to identify with your customer’s needs.

If you have all you need and heed this advice, take a chance and start your own online business!

More by this author

7 Hacks for a Stress-Free Office Relocation Facts About Junk & Rubbish Clearance Top 9 Tips to Keep You Secure in the Saddle Good Reasons to Live In or Visit Philadelphia Will the Future of Music Software Be Rent-On-Demand?

Trending in Career Advice

1 Clueless On Your Career? Sabbatical vs. Career Break 2 9 Tips for Starting a New Job and Succeeding in Your Career 3 10 Essential Career Change Questions To Ask Yourself This Year 4 10 Job Search Tools Every Jobseekers Need To Know About 5 If You Have This Key Behavior, You’ll Be More Successful Than 90% Of People

Read Next

Advertising
Advertising
Advertising

Last Updated on January 21, 2020

How to Increase Work Productivity: 9 Ground Rules

How to Increase Work Productivity: 9 Ground Rules

We all have those days when completing our assigned tasks seems beyond reach. With the temptation of social media, mobile games, and the internet in general—not to mention the constant bustle of people in the office—it’s easy to fall prey to disruptions and distractions at work.

So, what can we do about it? How to be productive at work?

While we don’t have a foolproof system that can completely eliminate disturbances and diversions, we do have 9 ground rules that can be applied to help give your productivity levels a boost.

Keep reading to find out our tips on work productivity.

What Does It Mean to Be Productive?

How to be productive at work?” is the age-old question plaguing employees and employers alike around the world. Regardless of where you work and what you do, everyone is always looking for new ways to be more efficient and effective.

But what does being productive actually entail?

Completing more tasks on your list or working longer hours doesn’t necessarily mean you’re being more productive. It just means you’re more busy, and productivity shouldn’t be confused with busyness.

Productivity means achieving effective results in as short amount of time as possible, leaving you with more time to enjoy freely.

It involves working smarter, not harder. It means refining processes, speeding up workflows, and reducing the chances of interruptions.

Productivity is best achieved when looking at your current way of working, identifying the bottlenecks, flaws, and hindrances, and then finding ways to improve.

9 Ground Rules on How to Be Productive at Work

1. Avoid Multitasking

Multitasking can give the impression that more tasks can be accomplished as you’re doing multiple things at once. However, the opposite is true.

Advertising

Research has shown that attempting to do several things at the same time takes a toll on productivity and that shifting between tasks can cost up to 40 percent of someone’s time.[1] That’s because your focus and concentration is constantly hindered due to having to switch between tasks.

If you have a lot of tasks on your plate, determine your priorities and allocate enough time for each task. That way you can work on what’s urgent first and have enough time to complete the rest of your tasks.

2. Turn off Notifications

According to a Gallup poll, more than 50 percent of US smartphone owners admit to checking their phones a few times an hour.[2]

Switching off your phone—or at least your notifications—during work hours is a good way to prevent you from checking your phone all the time.

The same applies to your computer. If you have the privilege of accessing social media on your work desktop, switch off the notifications on there.

Another good tip is to logout from your social media accounts. Therefore when you feel the urge to check it, you might be swayed because your page isn’t so easily accessible.

3. Manage Interruptions

There are certain disruptions in the office that are unavoidable such as your manager requesting a quick meeting or your colleague asking for assistance. In order to deal with this, your best approach is to know how to handle interruptions like a pro.

Be proactive and inform the people around you of your need to focus. Turn your status on as “busy/unavailable” on your work chat app.

If you’re on a deadline, let your colleagues know that you need to concentrate and would really appreciate not being interrupted for the moment, or even work from home if that’s a feasible option for you.

By anticipating and having a plan in place to manage them, this will minimize your chances of being affected by interruptions.

4. Eat the Frog

Mark Twain once famously said that:

Advertising

“if it’s your job to eat a frog, it’s best to do it first thing in the morning. And if it’s your job to eat two frogs, it’s best to eat the biggest one first.”

What this basically means is that you should get your biggest, most urgent task out of the way first.

We all have that big, important task that we don’t want to do but know we have to do because it holds the biggest consequence if we don’t complete it.

Eat the frog is a productivity technique that encourages you to do your most important, most undesirable task first. Completing this particular task before anything else will give you a huge sense of accomplishment. It will set the ball rolling for the rest of the day and motivate you to eagerly complete your other tasks.

5. Cut Down on Meetings

Meetings can use up a lot of time, which is time that can be used to do something useful.

You have to wait for everyone to arrive, then after the pleasantries are out of the way, you can finally get stuck into it. And sometimes, it may take a whole hour to iron out one single issue.

The alternative? Don’t arrange a meeting at all. You’ll be surprised at how many things can be resolved through an email or a quick phone call.

But that doesn’t mean you should eliminate meetings altogether. There are certain circumstances where face-to-face discussions and negotiations are still necessary. Just make sure you weigh up the options prior.

If it’s just information sharing, you’re probably better off sending an email; but if brainstorming or in-depth discussion is required, then an in-person meeting would be best.

6. Utilize Tools

Having the right tools to work with is crucial as you’re only really as good as the resources you have at your disposal. Not only will you be able to complete tasks as efficiently as possible, but they can streamline processes. Said processes are essential to a business as they manage tasks, keep employees connected, and hold important data.

If you’re the manager or business owner, ensure your team has the right tools in place.

Advertising

And if you’re an employee and think the tools you currently have to work with aren’t quite up to par, let your manager know. A good team leader understands the significance of having the right tools and how it can impact employee productivity.

Some examples of tools that could be used:

Communication
  • Slack for team chat and collaboration.
  • Samepage for video conference software.
  • Zendesk for customer service engagement.
Task Management
  • Zenkit for task and project collaboration.
  • Wunderlist for listing your to-do’s.
  • Wekan for an open source option.
Database Management
Time Tracking
  • Clockify for a free tracker.
  • TMetric for workspace integrations.
  • TimeCamp for attendance and productivity monitoring.

You can also take a look at these Top 10 Productivity Tools to Help You Achieve 10x More in Less Time.

7. Declutter and Organize

Having a disorganized and cluttered workspace can limit your ability to focus. According to researchers, physical clutter can negatively impact your ability to concentrate and take in information.[3] Which is why keeping your work environment well ordered and clutter-free is important.

Ensure you have your own system of organization so you know what to do when the paperwork starts to pile up.

Being organized will also ensure that you know where to find the appropriate stationery, tools, or documents when you need it. A US study reveals that the average worker can waste up to one week a year looking for misplaced items.[4]

Here’s a useful guide to help you declutter and organize: How to Declutter Your Life and Reduce Stress (The Ultimate Guide)

8. Take Breaks

Taking regular breaks is essential for maintaining productivity at work. Working in front of a computer can lead to a sedentary lifestyle which can place you at a higher risk of heart disease, diabetes, and obesity. Even a 30 second microbreak can increase your productivity levels up to 30 percent.

As well as your physical health, breaks are also crucial for your mental and emotional wellbeing. That’s because your brain is like a muscle, the more it works without a break, the easier it is for it to get worn out.

Ensuring you actually take your breaks can prevent you from suffering from decision fatigue. It can also help boost creativity.

Take a look at this article and learn why you should start scheduling time for breaks: The Importance of Scheduling Downtime

Advertising

9. Drink Water

Although we know we should, it’s easy to forget to drink enough water during the working day.

Many of us turn to tea or coffee for the caffeine hit to keep us going. However, like taking breaks, drinking water is essential for maintaining productivity levels at work. It’s simple and effective.

Not drinking enough water can lead to dehydration and also headaches, tiredness, and weight gain.

A good tip to avoid dehydration is to keep a water bottle at your desk as it can serve as a reminder to constantly drink water.

If you find the taste of water a little bland, add some fruit such as cucumber or lemon to give it a better taste.

You can also get more ideas on how to drink more water here: How to Drink More Water (and Why You Should)

The Bottom Line

The preceding 9 ground rules on work productivity aren’t the be-all, end-all. You and the company you work for may have other tips on how productivity is best increased and maintained.

After all, it’s something that can be perceived differently depending on the exact job and work environment.

In saying that, however, the 9 ground rules serve as a good foundation for anyone finding themselves succumbing to disruption and distraction, and are looking for ways to overcome them.

A good tip to keep in mind is that change doesn’t happen overnight. Start small and be consistent. If you slip up, just dust yourself off and try again.

Developing habits happens gradually, so as long as you keep up with it, you’ll soon start to notice the changes you’ve been making and eventually enjoy the fruits of your labor.

More About Boosting Productivity

Featured photo credit: Cathryn Lavery via unsplash.com

Reference

Read Next