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Useful Tips to Start Your Online Business Successfully

Useful Tips to Start Your Online Business Successfully

There are many steps to take before starting your online business.

A business in general has its own characteristics which all need to be conveyed to the audience in an effective and clear manner. Displaying these to the correct audience in the digital landscape can be extremely difficult, with countless others all competing for the same spaces. Below are a handful of tips to guide the creation of your online business:

1. Leadership

Before going out to realize an idea on the Internet, you should ask yourself if you really are willing to take on new challenges and to devote time, resources, and much of your patience to achieve it.

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You should be aware that online business rules are not the same as those for traditional brick-and-mortars. You need to keep up to date with the latest news in the digital landscape in order to steer your business to online success. Things change so quickly, so you need to be adaptable as a leader and a company so that you adapt to change, rather than crumble. The online entrepreneur will need to be innovative, creative, and light on their feet so as to stay ahead of the market and move forward towards success.

2. A Good Domain Name

Your domain name is the avenue through which you will identify your business on the Internet. A good domain name should be short and memorable, that clearly identifies what you are selling and most importantly, easy to type. Ideally, a user should be able to just hear it and know how to write it or spell it with ease. In fact, any word difficult to spell should be abolished. Finally, the extension “.com” is typically better than “.net“, because browsers are set to default “.com” (be aware that your domain affects the search rankings). Prestige also goes hand-in-hand with any domain that is registered as .com, so short, recognizable and punchy works best.

3. Business Research

Remember that the product or service that you’re going to be offering is likely to be purchased by users like you, so ask yourself with no agenda, would you or other consumers buy this type of product or service online and is it already available? If you can answer ‘yes’ to both of these, then you already have a foundation of demand to tap into. However, you will want to be sure to check and see how many competitiors are out there. If you ask yourself “Are all the needs of customers already fulfilled by others performing this service or creating this product?” If the answer to this is also ‘yes,’ you’ll need to come up with something very unique that will set your business apart, or may want to consider a new idea. There are a number of tools out there these days that allow you to analyze your marketplace to assess the competitiveness and how your competitors compare against you and one another. This allows you to segment your market fully to see where you can try to position yourself.

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4. Content Management Software and E-commerce Software

These are two essentials that raise your businesses offering significantly. Selecting a good content management software and e-commerce is a difficult choice due to the variety of companies out there, but it is important to pick those which are most appropriate to your business needs, rather than something overly complicated that you might not need. It would be a good idea to future-proof if you can, but don’t stray too far from your current goals either. Over 20 years ago, Bill Gates proclaimed that “Content is King” and this is still recognized as a foundation of best practice for building your own site. And hand in hand with this, you want to maintain a complete focus on relevance, so anything that can boost this is recommended. Standard e-commerce and content management systems are pretty versatile, however, you might want something more niche and specific to your business, like a church website builder. The beauty of the plurality of software companies is that there numerous offerings out there that you can tailor to your needs, regardless of how specialized your business is.

5. SEO: Search Engine Optimization

This is a mysterious art that is broken down into many different areas. Because there are so many areas which need to be monitored and tweaked constantly, the world of SEO can seem mind-boggling and intimidating to business owners. You can either invest time learning this yourself or consult with specialists who are geared up to tailor techniques to every kind of business- the choice is yours. The most important thing is to implement a strategy one way or another as, without one, you won’t stand a chance of securing enough traffic to your site to be recognized by search engines or your potential customers.

6. Avoid These Common Mistakes

– Offering the same products or services of your competitors: Remember that customers have different needs, tastes, and likes, so there should be a niche out there for you.

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– Not being original or creative: You need deep subject knowledge, fresh creativity, and a unique selling proposition. Many businesses do not stand out enough to get traction in their chosen area.

– Starting a business you aren’t passionate about: Do not only think about making money, you also need to love what you do, sell or offer (regardless if it’s a product or service).

– Ignoring or dismissing feedback and reviews: Do not dismiss these two aspects because they are a valuable tool to understand what your audience or customers need, think, or do. Consider having a customer service team as well.

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– Not thinking about a targeted audience or ideal customers: Doing good research is the way you get to know your clients better and then build a product according to their needs or choices. Consider that, the more you can target, the better, since it will be easier to identify with your customer’s needs.

If you have all you need and heed this advice, take a chance and start your own online business!

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Last Updated on March 29, 2021

5 Types of Horrible Bosses and How to Beat Them All

5 Types of Horrible Bosses and How to Beat Them All

When I left university I took a job immediately, I had been lucky as I had spent a year earning almost nothing as an intern so I was offered a role. On my first day I found that I had not been allocated a desk, there was no one to greet me so I was left for some hours ignored. I happened to snipe about this to another employee at the coffee machine two things happened. The first was that the person I had complained to was my new manager’s wife, and the second was, in his own words, ‘that he would come down on me like a ton of bricks if I crossed him…’

What a great start to a job! I had moved to a new city, and had been at work for less than a morning when I had my first run in with the first style of bad manager. I didn’t stay long enough to find out what Mr Agressive would do next. Bad managers are a major issue. Research from Approved Index shows that more than four in ten employees (42%) state that they have previously quit a job because of a bad manager.

The Dream Type Of Manager

My best manager was a total opposite. A man who had been the head of the UK tax system and was working his retirement running a company I was a very junior and green employee for. I made a stupid mistake, one which cost a lot of time and money and I felt I was going to be sacked without doubt.

I was nervous, beating myself up about what I had done, what would happen. At the end of the day I was called to his office, he had made me wait and I had spent that day talking to other employees, trying to understand where I had gone wrong. It had been a simple mistyped line of code which sent a massive print job out totally wrong. I learn how I should have done it and I fretted.

My boss asked me to step into his office, he asked me to sit down. “Do you know what you did?” I babbled, yes, I had been stupid, I had not double-checked or asked for advice when I was doing something I had not really understood. It was totally my fault. He paused. “Will you do that again?” Of course I told him I would not, I would always double check, ask for help and not try to be so clever when I was not!

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“Okay…”

That was it. I paused and asked, should I clear my desk. He smiled. “You have learnt a valuable lesson, I can be sure that you will never make a mistake like that again. Why would I want to get rid of an employee who knows that?”

I stayed with that company for many years, the way I was treated was a real object lesson in good management. Sadly, far too many poor managers exist out there.

The Complete Catalogue of Bad Managers

The Bully

My first boss fitted into the classic bully class. This is so often the ‘old school’ management by power style. I encountered this style again in the retail sector where one manager felt the only way to get the best from staff was to bawl and yell.

However, like so many bullies you will often find that this can be someone who either knows no better or is under stress and they are themselves running scared of the situation they have found themselves in.

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The Invisible Boss

This can either present itself as management from afar (usually the golf course or ‘important meetings) or just a boss who is too busy being important to deal with their staff.

It can feel refreshing as you will often have almost total freedom with your manager taking little or no interest in your activities, however you will soon find that you also lack the support that a good manager will provide. Without direction you may feel you are doing well just to find that you are not delivering against expectations you were not told about and suddenly it is all your fault.

The Micro Manager

The frustration of having a manager who feels the need to be involved in everything you do. The polar opposite to the Invisible Boss you will feel that there is no trust in your work as they will want to meddle in everything you do.

Dealing with the micro-manager can be difficult. Often their management style comes from their own insecurity. You can try confronting them, tell them that you can do your job however in many cases this will not succeed and can in fact make things worse.

The Over Promoted Boss

The Over promoted boss categorises someone who has no idea. They have found themselves in a management position through service, family or some corporate mystery. They are people who are not only highly unqualified to be managers they will generally be unable to do even your job.

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You can find yourself persistently frustrated by the situation you are in, however it can seem impossible to get out without handing over your resignation.

The Credit Stealer

The credit stealer is the boss who will never publically acknowledge the work you do. You will put in the extra hours working on a project and you know that, in the ‘big meeting’ it will be your credit stealing boss who will take all of the credit!

Again it is demoralising, you see all of the credit for your labour being stolen and this can often lead to good employees looking for new careers.

3 Essential Ways to Work (Cope) with Bad Managers

Whatever type of bad boss you have there are certain things that you can do to ensure that you get the recognition and protection you require to not only remain sane but to also build your career.

1. Keep evidence

Whether it is incidents with the bully or examples of projects you have completed with the credit stealer you will always be well served to keep notes and supporting evidence for projects you are working on.

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Buy your own notebook and ensure that you are always making notes, it becomes a habit and a very useful one as you have a constant reminder as well as somewhere to explore ideas.

Importantly, if you do have to go to HR or stand-up for yourself you will have clear records! Also, don’t always trust that corporate servers or emails will always be available or not tampered with. Keep your own content.

2. Hold regular meetings

Ensure that you make time for regular meetings with your boss. This is especially useful for the over-promoted or the invisible boss to allow you to ‘manage upwards’. Take charge where you can to set your objectives and use these meetings to set clear objectives and document the status of your work.

3. Stand your ground, but be ready to jump…

Remember that you don’t have to put up with poor management. If you have issues you should face them with your boss, maybe they do not know that they are coming across in a bad way.

However, be ready to recognise if the situation is not going to change. If that is the case, keep your head down and get working on polishing your CV! If it isn’t working, there will be something better out there for you!

Good luck!

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