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Tips for Finding the Best Digital Marketing Agency for Your Business

Tips for Finding the Best Digital Marketing Agency for Your Business

Digital Marketing is essential for the growth of any business in this age of internet marketplaces. Don’t ignore it, and don’t just go for the cheapest agency with no expertise and nothing to offer. You should be prepared and educated about your options and the services that would be most beneficial to your business.

You wouldn’t want to hire a business lawyer without being prepared, right?

When choosing an internet marketing company, you want to be well-informed and prepared.

You may be wondering “So, what do I need to know?”

Before you even have the first meeting, here are some preliminary steps you should take:

1. Do Your Research

Familiarize yourself with the basic concepts of SEO before discussing options with agencies. There are tons of free online resources to introduce you to SEO such as Search Engine Land, Think With Google and Search Engine Journal.

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Being well-informed not only helps you know which services you need most, but also protects you from being taken advantage of by a company looking to “pull the wool over your eyes” so to speak.

Research your own website, your competitors, and the demographic of expected customers. Use Google and Bing to search for terms related to your business and see where you’re currently standing in the search engine results page (SERP).

2. Consider Reviews and Reputation

Once you’re familiar with the basics of internet marketing and Search Engine Optimization, it’s time to do your homework on the company (or companies) you’re considering hiring. Start with a simple Google search to learn about the company’s services, history, and location. Look over their ratings on Yelp, Google and Facebook as well. Get creative.

This is where you will (hopefully) get the unbiased, unfiltered report on their performance. This is like asking a passerby where they recommend to go for lunch, rather than walking into a cafe and asking “how’s your food?”.

Note: If you’d prefer to have face-to-face meetings, then narrow your search that way, however, a good SEO agency should be keeping you informed via emails, phone calls, etc.

3. Consider your Budget

Before you contact a company to discuss working together, you want to have a general figure in mind of how much you’re willing and able to spend on SEO, SEM, web design, social media marketing, or anything else that comes to mind.

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In general, most digital marketing agencies will tend to work with similar size companies – meaning, they may specialize in small, locally-owned businesses, or, larger, more established ones like major car dealerships. This will affect their pricing structure. Through your research, you will probably be able to tell if your business aligns with their specialty.

The agency may bring up the topic fairly early in the conversation to make sure you’re on the same page. Don’t just go with the cheapest bidder. If you want results, expect to hear prices from reputable agencies from $1,500 to $10,000-plus monthly. This may sound scary at first, but the return on investment is almost always more than double what you’re spending.

Ponder this:

If you were to pay $2,500/month for SEO, and your website then starts ranking at the top of search results…

Then say at least 500 people/month search for your goods and/or services…

And only 100 of them actually landed on your website…

Then only 50 of them became clients…

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If you were to only make $100 off of each client, you just made at least $5,000 that month from new clientele.

Not too shabby, eh?

Also, when you contact a digital marketing agency, try to be prepared to answer the following questions:

  • How is your business now – slow, busy, dropping off?
  • Where would you like to see growth? Did you recently start offering a new product or service? Did a competitor just open up down the street – how is that affecting you?

Remember that whoever you decide to hire for SEO, the more transparent and cooperative you are, the more likely you are to see better results. Meaning, provide all the details you can about your business. Being able to provide your own insight and knowledge as described above will help digital marketing agencies tailor your website to work in your market, and of course, increase your business.

Next Steps:

Now that you’ve educated yourself on SEO and the company you’re considering working with, it’s time to meet with the agency and ask questions.

The expert/company you hire should be willing and enthusiastic to explain how their services will help your business grow. Ask questions, clarify what services come with what “package,” and confirm timelines and contracts and what they need from you.

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Finally, you should have the answers to the following questions before signing any agreement: 

  • How do you measure the success of your SEO campaigns?
  • What will you do to improve my site’s search engine rankings?
  • Do you adhere to Google’s guidelines?
  • Are you experienced in optimizing for “local SEO?” (This question is especially important for smaller, brick-and-mortar businesses)
  • Will you keep me informed on changes you’re making to my site?
  • How will we communicate?
  • How many people are on your team, and who will be working on this assignment?
  • What happens when the project is over?
  • Do you offer “maintenance” services? (Periodically updating the back-end of your site and optimizing for SEO). If so, what are the fees, and how long is the contract?

    After these questions are answered, confirm that you will still maintain ownership of all content, then of course confirm fees and payment.

Wrap-up

Being prepared, doing research, and asking the right questions can help you ensure that you end up working with the SEO agency that best fits your needs. Remember to stay engaged throughout the process as well! Ask for updates, and review proposals and content to make sure they are accurate and aimed at meeting your goals.

That being said, you’re hiring someone so that you don’t have to take care of this aspect of your business yourself. It’s a full time job; you should focus on running your business. If they take up too much of your time or seem to be clueless without you – ditch them. Hire someone who does their own homework, producing results to the point where you’re doing what you do best – taking care of the results being sent.

Featured photo credit: Jay Freidman via entrepreneur.com

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Published on November 19, 2020

15 Great Macbook Accessories To Improve Productivity

15 Great Macbook Accessories To Improve Productivity

When looking to improve your workflow, you need to have a proper computer. And one of the most appealing computers out there is macbooks. These sleek transportable computers allow you to work anywhere at any time and provide a lot of functionality to their users.

But sometimes, that’s not enough. In so many cases, you’re looking for more.

While you could go for some productivity apps, there are actually a lot of macbook accessories available that will make your life easier in many ways. These extra accessories will allow your macbook to charge faster, hold more data, or keep it safe and protected while you travel around.

Beyond that, there is a wide variety of accessories to pick from as many companies have jumped onto the bandwagon of supply to macbook users. Below we’ve listed off some of the greatest macbook accessories that’ll benefit your computer.

What Makes For Great Macbook Accessories?

Before getting into the list, we wanted to go over the criteria for what makes for great macbook accessories. The items that we’ve picked from this list will have the following criteria:

  • Reasonably priced – Accessories themselves shouldn’t break the bank compared to the large initial investment of a macbook.
  • Usability – All these accessories are practical in various situations, however, they also have extra features that make them useful in a few situations beyond their obvious functions.
  • Compact – Workflow is also about space in most circumstances. As such, anything that’s too bulky doesn’t help much. These accessories are either large on purpose – for storage of other items – or are nice and compact so they won’t get in the way.

A USB Drive To Store Files Quickly Without Accessing The Cloud

    While you can always access the Cloud at any time, sometimes accessibility can be cumbersome or it takes time. Instead of trying to access files that way, getting a USB flash drive can save you plenty of time. Especially if your work entails providing presentations.

    The SanDisk Ultra Dual Drive is great as it offers USB-C and USB-A connectors allowing you to plug into virtually any device and transfer files and more between computers. Also, USB drives boast several hundred gigabytes these days making them solid storage devices.

    Buy SanDisk Ultra Dual Drive here.

    Compact Charger That Does More Than Charge

      Your default charger that comes with your MacBook is a good option for a charger, but these days chargers can offer so much more. This can help you speed up your workflow as you can be charging other devices or using the charger for other uses beyond charging.

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      In the case of the Anker PowerPort charger, it is more compact than the default charger. It also offers another USB-C connector allowing you to rapidly charge another gadget with it.

      Buy Anker PowerPort charger here.

      Port Adapter For Those With Multiple Devices

        One of the hard restrictions with a macbook is that it only has two USB-C ports. This is manageable for people with fewer gadgets but if you’re the kind who has several, it can interrupt your workflow if you need a particular device and you can’t charge it or access it.

        In this situation, a port adapter from Satechi can help. It offers multiple USB-C ports allowing you to use multiple devices. This can also help in organizing cords which we know can disrupt work. If the USB-C ports aren’t enough, it also comes with an SD card reader and ethernet cable port too.

        Buy Satechi Multi-Port Adapter here.

        A USB Cable That Isn’t As Intrusive Or Cumbersome To Use

        The USB-C cable that comes with Macbooks is small and is used to hook to an external monitor. By adding more length to them, you can have better cable management. One option that we found to be ideal was the Nomad Kevlar cable which offers enough length to do what you want while giving you more space to work with.

        Buy Nomad Kevlar USB-C Cable here.

        Screen Cleaning Your Laptop To See What You’re Doing

        Dust, particles and splotches are to be expected on laptop screens after a while. While you can work around these, sometimes they can obscure your vision at times. The same can apply to all devices these days.

        The only problem with many solutions on the market is that they can damage screens. Fortunately, we found a screen cleaning solution that doesn’t harm screens. ScreenDr Professional screen cleaning kit comes with a spray that’s safe for screens and an antimicrobial microfiber cloth to ensure you make the most of the spray.

        Buy ScreenDr Professional Screen Cleaning Kit here.

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        Card Reader That Speeds Up Photo Transfer Time

          If you’re looking for a standalone card reader for your work, getting a device designed for photo transferring and reading is essential. One of the best macbook accessories in this category we found was the Vanja card reader.

          This one is able to read SD and MicroSD cards while also transferring the pictures to a computer with ease thanks to its USB-C and USB 2.0 port options. It’s also small making it easy to carry around and is cheap to buy making it a great choice to pick up if you deal with plenty of pictures.

          Buy Vanja Card Reader here.

          Protective Sleeves To Protect Your Laptop From Harm

          For those who are travelling the last thing that you want is your laptop to get damaged for whatever reason. Even though you’re not likely to drop it as frequently as your phone, having a sleeve for a laptop to be in can save you time.

          One sleeve that we found interesting was the Native Union sleeves. They are made of tear-resistant material with genuine leather accents. Its interior is soft as well preventing scratches from your laptop. It also offers a pocket area where you can store cables and other macbook accessories easily.

          Buy Native Union’s laptop sleeve here.

          Car Charger For Charging On The Go

            For the person always driving around, a car charger is always a helpful tool to have when you’re on the go. The one from Anker is particularly helpful in a number of ways. Not only can this charge your macbook, but it also has an additional port for you to charge your phone if needed.

            It’s not the fastest charger out there when compared to the Macbook Pro adapter but it’s the highest in the market with an output power of 30 watts. For comparison, the second-fastest charging connector offers an output of 18 watts. Aside from that the charger has an illuminated LED ring for you to see it and the connectors late at night. It also has a function that ensures devices don’t experience surges or overheating from the charger itself.

            Buy Anker PowerDrive car charger here.

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            USB-C to USB-A Adapter Grants Access To Older Models

            If your older macbook still works but has files you want that you didn’t back up that you want this makes it easier to access them. It also allows you to access devices that have USB-A slots only. This can save you a lot of time if you are moving between older and newer devices.

            Buy Thunderbolt Adapter here.

            A Hardshell Case For Added Protection

            A sleeve is good for travel, but when you’re using it, having an extra layer of protection can be nice. Beyond that this hardshell case can also serve as additional protection from scratches and bumps too.

            Buy Incase Textured Hardshell case here.

            Alternative Sleeve For Those With Tighter Budgets But Want Protection

              If you are looking for an appropriate laptop sleeve but aren’t looking to spend too much, AmazonBasics brands are a good alternative. Their sleeves are elegant and still offer good protection from scratches as well. It also has a few pockets for small essentials too.

              Buy AmazonBasics laptop sleeve here.

              A Hub That Accommodates Several Ports At Once

              We’ve already mentioned a port before being a huge time saver thanks to it having various ports for different devices. This one is a great alternative as while it doesn’t offer as many USB-C ports, it offers more variety. Paired up with the design being the same color as the MacBook Air, it offers two USB-C connectors, two USB 3.0 ports, an HDMI port and SD and microSD card readers.

              Buy Satechi Type C Pro Hub here.

              Earbuds To Deal With Fewer Headphone Cords

                Cords are a common problem when boosting productivity at the desk and one way to mitigate them is to go wireless. If you are thinking about that, one option to consider is the Soundcore earbuds. These are cheaper than the traditional AirPods from Apple which can save you money.

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                Furthermore, they deliver great sound and are connected via Bluetooth. The beauty of these earbuds is they can also cancel sound despite them being so compact. They also offer touch control allowing you to pause, play, skip music and answer calls.

                Buy Soundcore Wireless Earphones here.

                Desktop Stand To Save Desk Space

                  Desk space is another crucial part of productivity as things can get in the way and obstruct your work. In cases where you don’t need your laptop at the moment, having a stand where you can set it aside can be helpful.

                  In those situations, we recommend the Twelve South Book Arc. This neat Macbook accessor can save a tonne of space since it requires you to close your laptop in order to insert it into the stand. It also keeps it elevated from the surface which can protect it from spills

                  Buy Twelve South BookArc desktop stand here.

                  A Comfortable And Easy To Use Mouse For Faster Working Speed

                  The last of the macbook accessories we’ll talk about is a proper mouse. Logitech offers fantastic mouses and their Logitech MX Master 3 is one of the greatest wireless mouses out there. It’s ergonomic design, customizable buttons and insanely precise movement is fantastic. It also comes with a scrolling wheel for precise scrolling.

                  The battery power can last for months between charges and like all Logitech devices, it comes with a USB-C connector for charging.

                  Buy Logitech MX Master 3 Wireless Mouse here.

                  Bottom Line

                  There are many macbook accessories out there to improve your workflow. Taking the time to do research and invest in some of the best ones though will save you plenty of time, money and energy in the long term. At the same time, all of these accessories can help you with specific needs for whatever you are doing.

                  Featured photo credit: Viktor Ritsvall via unsplash.com

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