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Tips for Finding the Best Digital Marketing Agency for Your Business

Tips for Finding the Best Digital Marketing Agency for Your Business

Digital Marketing is essential for the growth of any business in this age of internet marketplaces. Don’t ignore it, and don’t just go for the cheapest agency with no expertise and nothing to offer. You should be prepared and educated about your options and the services that would be most beneficial to your business.

You wouldn’t want to hire a business lawyer without being prepared, right?

When choosing an internet marketing company, you want to be well-informed and prepared.

You may be wondering “So, what do I need to know?”

Before you even have the first meeting, here are some preliminary steps you should take:

1. Do Your Research

Familiarize yourself with the basic concepts of SEO before discussing options with agencies. There are tons of free online resources to introduce you to SEO such as Search Engine Land, Think With Google and Search Engine Journal.

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Being well-informed not only helps you know which services you need most, but also protects you from being taken advantage of by a company looking to “pull the wool over your eyes” so to speak.

Research your own website, your competitors, and the demographic of expected customers. Use Google and Bing to search for terms related to your business and see where you’re currently standing in the search engine results page (SERP).

2. Consider Reviews and Reputation

Once you’re familiar with the basics of internet marketing and Search Engine Optimization, it’s time to do your homework on the company (or companies) you’re considering hiring. Start with a simple Google search to learn about the company’s services, history, and location. Look over their ratings on Yelp, Google and Facebook as well. Get creative.

This is where you will (hopefully) get the unbiased, unfiltered report on their performance. This is like asking a passerby where they recommend to go for lunch, rather than walking into a cafe and asking “how’s your food?”.

Note: If you’d prefer to have face-to-face meetings, then narrow your search that way, however, a good SEO agency should be keeping you informed via emails, phone calls, etc.

3. Consider your Budget

Before you contact a company to discuss working together, you want to have a general figure in mind of how much you’re willing and able to spend on SEO, SEM, web design, social media marketing, or anything else that comes to mind.

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In general, most digital marketing agencies will tend to work with similar size companies – meaning, they may specialize in small, locally-owned businesses, or, larger, more established ones like major car dealerships. This will affect their pricing structure. Through your research, you will probably be able to tell if your business aligns with their specialty.

The agency may bring up the topic fairly early in the conversation to make sure you’re on the same page. Don’t just go with the cheapest bidder. If you want results, expect to hear prices from reputable agencies from $1,500 to $10,000-plus monthly. This may sound scary at first, but the return on investment is almost always more than double what you’re spending.

Ponder this:

If you were to pay $2,500/month for SEO, and your website then starts ranking at the top of search results…

Then say at least 500 people/month search for your goods and/or services…

And only 100 of them actually landed on your website…

Then only 50 of them became clients…

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If you were to only make $100 off of each client, you just made at least $5,000 that month from new clientele.

Not too shabby, eh?

Also, when you contact a digital marketing agency, try to be prepared to answer the following questions:

  • How is your business now – slow, busy, dropping off?
  • Where would you like to see growth? Did you recently start offering a new product or service? Did a competitor just open up down the street – how is that affecting you?

Remember that whoever you decide to hire for SEO, the more transparent and cooperative you are, the more likely you are to see better results. Meaning, provide all the details you can about your business. Being able to provide your own insight and knowledge as described above will help digital marketing agencies tailor your website to work in your market, and of course, increase your business.

Next Steps:

Now that you’ve educated yourself on SEO and the company you’re considering working with, it’s time to meet with the agency and ask questions.

The expert/company you hire should be willing and enthusiastic to explain how their services will help your business grow. Ask questions, clarify what services come with what “package,” and confirm timelines and contracts and what they need from you.

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Finally, you should have the answers to the following questions before signing any agreement: 

  • How do you measure the success of your SEO campaigns?
  • What will you do to improve my site’s search engine rankings?
  • Do you adhere to Google’s guidelines?
  • Are you experienced in optimizing for “local SEO?” (This question is especially important for smaller, brick-and-mortar businesses)
  • Will you keep me informed on changes you’re making to my site?
  • How will we communicate?
  • How many people are on your team, and who will be working on this assignment?
  • What happens when the project is over?
  • Do you offer “maintenance” services? (Periodically updating the back-end of your site and optimizing for SEO). If so, what are the fees, and how long is the contract?

    After these questions are answered, confirm that you will still maintain ownership of all content, then of course confirm fees and payment.

Wrap-up

Being prepared, doing research, and asking the right questions can help you ensure that you end up working with the SEO agency that best fits your needs. Remember to stay engaged throughout the process as well! Ask for updates, and review proposals and content to make sure they are accurate and aimed at meeting your goals.

That being said, you’re hiring someone so that you don’t have to take care of this aspect of your business yourself. It’s a full time job; you should focus on running your business. If they take up too much of your time or seem to be clueless without you – ditch them. Hire someone who does their own homework, producing results to the point where you’re doing what you do best – taking care of the results being sent.

Featured photo credit: Jay Freidman via entrepreneur.com

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Kyra Taylor

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Published on September 20, 2018

11 Google Chrome Apps and Features to Help You Get More Done with Less Effort

11 Google Chrome Apps and Features to Help You Get More Done with Less Effort

In today’s fast-paced and never-ending busy world, we are overwhelmed by tasks that need to be completed by tight deadlines. With so much technology it is difficult to find the right tools to help boost our efficiency. And, many tools get obsolete so its essential to stay up-to-date to know when you will have to make adjustments to these tools. Independently of where you work, there’s a good chance that you have to be working on a PC or a laptop.

Do you are feel like you do not have enough time, or cannot accomplish much as of late? It is recommended to take a step back and look at the big picture. Also, you want to explore new and innovative ways to improve productivity.

In this article, I outline 11 features and apps within the Chrome browser that can help you do just that.

Minimizing Tabs

Let’s face it we all have more than a dozen tabs opened on our computers. One neat trick to still keep most of them open is to turn them into pinned tabs. On Google Chrome you can right-click the tab and select “Pin Tab” option. This turns the tab into an icon enabling you to continue multitasking.

Pinning a tab anchors the tabs on the left of your toolbar; a great benefit of the “Pin Tab” feature is that you can’t close these tabs accidentally since the “X” disappears after pinning them.

Incognito Mode

Google Chrome is a very easy-to-use and intuitive. But, Google does collect our browsing data; so to remedy this, you can use Incognito Mode. This feature does not keep your browsing or download history. You can enable or access it in three different ways:

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  1. Press Ctrl/Command+shift+N
  2. Select File Menu and choose New Incognito Window
  3. Download extension New Incognito Window

This feature is very handy if you’d rather not have your browsing history stored and utilized for future advertisement or suggested pages.

Save Webpages as PDF Files

Have you ever browsed interesting or important information and then forgot to bookmark or save it in “favorites”, making it impossible to find again? Chances are you have done this on a number of occasions.

Thankfully, there is an easy solution. You can save webpages as PDF files. On your keyboard, press control/command+p and you will be able to save webpages as PDFs.

Open Recently-closed Tabs

Ever had dozens of tabs opened and all of a sudden your browser shuts down? It has probably happened to all of us. You can easily recover all of your tabs using two approaches. Don’t panic if this happens because there is a workaround and solution for it.

One is by pressing Ctrl/CMD+Shift+T.

The other approach is to click on the three vertical dots on your browser and hover over “History”.

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Solve Mathematical Problems

Google’s Chrome browser doesn’t just search for relevant and updated information. It is also capable of performing some mathematical problems. Within the omnibox (Chrome’s address or URL bar), you can perform mathematical exercises.

For example, if you are struggling with percentages you can search 20 percent of x amount and it will instantly provide a result. Pretty handy, right?!

Play Media Files

Are you frequently met with difficulties when playing or watch a video files? Well, once again Chrome comes to the rescue. You can can listen or play videos from all sorts of movie or music files (mp3, mp4, .mov, .mkv, .ogv, .webm, .wav, etc.) by simply dragging the file into the search bar.

In addition, you can view images, PDF files and Microsoft Office files, too.

Navigate Swiftly Between Tabs

With all of those tabs opened comes great navigation responsibilities. Rather than clicking through every tab, you can use shortcut keys like Ctrl+Tab to navigate all of the different tabs. Also, you are able to navigate to the first tab by pressing Ctrl-1, Ctrl-2, and so on. If you want to switch to the very last tab, press Ctrl-9.

Stay Focus(e)d

Computers nowadays have awesome capabilities.

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Sometimes we like to get work done, but let’s face it, we’re all human. We sometimes procrastinate by visiting a website we really like, or maybe take a break with watching a flick on Netflix, a video on YouTube or browsing Facebook.

With Chrome’s StayFocusd extension, you can truly stay focused and get more done in less time.

This extension naturally helps you stay more productive by limiting the amount of time you spend on websites. You can set the time and it will automatically block those sites after a certain period.

Grammarly for Editing

Grammarly is a must have, and it’s really a complete powerhouse. Grammarly helps you check your grammar and spelling for everything you write online.

You can use it professionally or as a student, which will make the editing process much easier and more efficient. Furthermore, it can automatically check for typos when you send an email, type a Tweet, or post a Facebook comment. It’s like having your own personal copyeditor!

Loom

There are times that words in an email or written text in a chat app will just not convey the right meaning.

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There is a saying that a picture is worth a thousand words. Well, the same is true of videos.

With Loom, you can capture, narrate and immediately share video recordings of your screen, which will help coworkers understand issues you are facing, or to easily convey an explanation on screen. Plus, with video you will be able to easily walk people through a process, and you can use it to create simple how-to videos.

Chrome Calendar Extension

No matter what your level of responsibility is at your job, Google Calendar is another essential resource to have at your fingertips.

Specifically, you can have this extension added as an icon in the toolbar of your browser, which I highly recommend. Once you add the extension to your browser, you can check for upcoming events with a single click without leaving your current page.

Final Thoughts

Google Chrome has definitely evolved from its inception. As you can see you have a very powerful tool that comes as a free installation and is loaded with dozens of capabilities. The above listed Chrome apps can resolve some of the most common obstacles to your time management and productivity.

Featured photo credit: Andrew Neel via unsplash.com

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