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Tips for Finding the Best Digital Marketing Agency for Your Business

Tips for Finding the Best Digital Marketing Agency for Your Business

Digital Marketing is essential for the growth of any business in this age of internet marketplaces. Don’t ignore it, and don’t just go for the cheapest agency with no expertise and nothing to offer. You should be prepared and educated about your options and the services that would be most beneficial to your business.

You wouldn’t want to hire a business lawyer without being prepared, right?

When choosing an internet marketing company, you want to be well-informed and prepared.

You may be wondering “So, what do I need to know?”

Before you even have the first meeting, here are some preliminary steps you should take:

1. Do Your Research

Familiarize yourself with the basic concepts of SEO before discussing options with agencies. There are tons of free online resources to introduce you to SEO such as Search Engine Land, Think With Google and Search Engine Journal.

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Being well-informed not only helps you know which services you need most, but also protects you from being taken advantage of by a company looking to “pull the wool over your eyes” so to speak.

Research your own website, your competitors, and the demographic of expected customers. Use Google and Bing to search for terms related to your business and see where you’re currently standing in the search engine results page (SERP).

2. Consider Reviews and Reputation

Once you’re familiar with the basics of internet marketing and Search Engine Optimization, it’s time to do your homework on the company (or companies) you’re considering hiring. Start with a simple Google search to learn about the company’s services, history, and location. Look over their ratings on Yelp, Google and Facebook as well. Get creative.

This is where you will (hopefully) get the unbiased, unfiltered report on their performance. This is like asking a passerby where they recommend to go for lunch, rather than walking into a cafe and asking “how’s your food?”.

Note: If you’d prefer to have face-to-face meetings, then narrow your search that way, however, a good SEO agency should be keeping you informed via emails, phone calls, etc.

3. Consider your Budget

Before you contact a company to discuss working together, you want to have a general figure in mind of how much you’re willing and able to spend on SEO, SEM, web design, social media marketing, or anything else that comes to mind.

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In general, most digital marketing agencies will tend to work with similar size companies – meaning, they may specialize in small, locally-owned businesses, or, larger, more established ones like major car dealerships. This will affect their pricing structure. Through your research, you will probably be able to tell if your business aligns with their specialty.

The agency may bring up the topic fairly early in the conversation to make sure you’re on the same page. Don’t just go with the cheapest bidder. If you want results, expect to hear prices from reputable agencies from $1,500 to $10,000-plus monthly. This may sound scary at first, but the return on investment is almost always more than double what you’re spending.

Ponder this:

If you were to pay $2,500/month for SEO, and your website then starts ranking at the top of search results…

Then say at least 500 people/month search for your goods and/or services…

And only 100 of them actually landed on your website…

Then only 50 of them became clients…

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If you were to only make $100 off of each client, you just made at least $5,000 that month from new clientele.

Not too shabby, eh?

Also, when you contact a digital marketing agency, try to be prepared to answer the following questions:

  • How is your business now – slow, busy, dropping off?
  • Where would you like to see growth? Did you recently start offering a new product or service? Did a competitor just open up down the street – how is that affecting you?

Remember that whoever you decide to hire for SEO, the more transparent and cooperative you are, the more likely you are to see better results. Meaning, provide all the details you can about your business. Being able to provide your own insight and knowledge as described above will help digital marketing agencies tailor your website to work in your market, and of course, increase your business.

Next Steps:

Now that you’ve educated yourself on SEO and the company you’re considering working with, it’s time to meet with the agency and ask questions.

The expert/company you hire should be willing and enthusiastic to explain how their services will help your business grow. Ask questions, clarify what services come with what “package,” and confirm timelines and contracts and what they need from you.

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Finally, you should have the answers to the following questions before signing any agreement: 

  • How do you measure the success of your SEO campaigns?
  • What will you do to improve my site’s search engine rankings?
  • Do you adhere to Google’s guidelines?
  • Are you experienced in optimizing for “local SEO?” (This question is especially important for smaller, brick-and-mortar businesses)
  • Will you keep me informed on changes you’re making to my site?
  • How will we communicate?
  • How many people are on your team, and who will be working on this assignment?
  • What happens when the project is over?
  • Do you offer “maintenance” services? (Periodically updating the back-end of your site and optimizing for SEO). If so, what are the fees, and how long is the contract?

    After these questions are answered, confirm that you will still maintain ownership of all content, then of course confirm fees and payment.

Wrap-up

Being prepared, doing research, and asking the right questions can help you ensure that you end up working with the SEO agency that best fits your needs. Remember to stay engaged throughout the process as well! Ask for updates, and review proposals and content to make sure they are accurate and aimed at meeting your goals.

That being said, you’re hiring someone so that you don’t have to take care of this aspect of your business yourself. It’s a full time job; you should focus on running your business. If they take up too much of your time or seem to be clueless without you – ditch them. Hire someone who does their own homework, producing results to the point where you’re doing what you do best – taking care of the results being sent.

Featured photo credit: Jay Freidman via entrepreneur.com

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Last Updated on November 19, 2019

10 Smartest Productivity Software to Boost Work Performance

10 Smartest Productivity Software to Boost Work Performance

Productivity is the ability to perform tasks efficiently and in a timely manner. In today’s busy and competitive business world, productivity is paramount for any business, organization or corporation.

Productivity is more than just performing tasks successfully. It is about investing and allocating resources, so the company or business can perform to meet its core goals.

As part of 2019, it is important to commit to new goals. When shopping around for new productivity software keep in mind the following things: cost, reliability, cross-platform compatibility, on the go, technical support, etc.

In the subsequent sections, we will examine the most recommended productivity software in the marketplace. In addition, we will look at what makes them tick and what separates them from the rest of the pack.

Projects and Tasks Management

1. Monday dot com

    Monday dot com was founded to create a team management solution so people connect to workplace processes across any industry. The productivity tool is used in more than 140 countries.

    The user interface is intuitive and impressive. It makes collaboration productive and fun because of its simplicity.

    The tool is deemed to have one of the best user experiences across the mobile and online project and task management platform.

    The product includes usability, customization, admin control, group management and control, private or public control, in-group messaging and more.

    Check out the software here!

    2. Asana

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      The mantra behind Asana’s product is to enable teams from across different organizations to work together effortlessly.

      The software comes with lots of customizations. When you create a project as a user, you can choose between a traditional task view and the kanban-style board view. The dashboard allows you to see the progress on a project, and it includes an excellent advanced set of search tools.

      Also, Asana’s Android and iOS apps do retain the web interface’s clean look and feel.

      Check out the software here!

      3. Trello

        Trello was founded in the summer of 2010 and two years later the platform added 500,000 members. Anyone within sales, marketing, HR and operations can collaborate successfully with this product.

        Moreover, the tool has over 100 plus integrations with Google Drive, Slack, Jira and others. The product works flawlessly across various platforms.

        Some of the well-known features includes is speed, easy-to-use, and set up. The interface includes due dates, assignments, file storage, checklists and more.

        Check out the software here!

        4. Jira

          The Jira software is flexible and heralded as the next-generation project.

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          The software allows teams to design and adapt the software to an organization’s needs. This includes having visibility into long term goals, project roadmaps, status of work, real-time release information and more. In addition, the interface is customizable.

          The Atlassian Cloud does not support multiple separate domains, subdomains or domain aliases in Google Apps.

          Check out the software here!

          5. Evernote Business

            Evernote was founded in 2008 and reached 11 million users by 2011. The company was founded on the premise that their product should address the ever-increasing volume and speed of information.

            The product helps bring together groups of teams because of versatility and functionality. It creates documents, collaboration on projects, store information all a single location.

            Moreover, you can find information quickly and includes effective search capabilities and integrations with existing tools you may already use.

            Check out the software here!

            Communication

            6. Slack

              Slack was founded in 2013 and the tool is heralded as a collaboration hub. Slack is where productivity happens. When you start a new project, hire new staff, deploy a code, review a sales contract, finalize on a budget, Slack covers all of these. Some of the major highlights include highly customizable notifications and seamless integrations with other collaboration and office tools. The free version of the software comes loaded with features, but does not archive old message. So, you have to review what are the best options for your organization or business.

              Check out the software here!

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              7. Spike

                Newcomer Spike makes emails more conversational by helping teams maintain productivity, communication, and collaboration. All of these are achieved from within their inbox.

                Spike works on top of any existing email (O365, G suite, and IMAP) turning it into a real-time messenger and making your communication much more functional and efficient.

                Spike’s features include built-in groups and channels, voice and video calls, email encryption, instant access to all your files, and much more.

                Check out the software here!

                Creation

                8. Office 365

                  Microsoft’s Office 365 could not be excluded from the conversation and especially as it pertains to productivity software.

                  Of course we are all familiar with Word, Excel, PowerPoint, and Outlook. But there is more capabilities that come with it.

                  You have business-class email, online storage space, and teamwork solutions. These services can be accessed from just about anywhere.

                  Within this suite is Microsoft Sway, which is a presentation software and a step above PowerPoint.

                  Check out the software here!

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                  9. Grammarly

                    Grammarly helps to cut down time on editing. Professionals in several industries like law, healthcare, academia, marketing, engineering and journalism use it to provide instant feedback on the accuracy of writing in English.

                    Once you install the extension from Google Chrome, you can get corrections when you are drafting an email, using social media and other apps.

                    Grammarly is AI powered and it’s a wonderful tool to have to check spelling and grammar before a presentation.

                    Check out the software here!

                    Team Analytics

                    10. ActivTrak

                      ActivTrak is a business intelligence tool that allows you to access team behavior analytics. In other words, it is data-driven.

                      The pros include two-factor authentication with active directory integration. You can also automate your alerts and it has an intuitive interface with easy-to-use admin controls.

                      Furthermore, it comes with Google sign-in, iOS app, productivity track, and more. The bottomline is the product offers employee productivity metrics along with team behavior analytics.

                      Check out the software here!

                      The Bottom Line

                      Depending on the size, budget, resources, and immediate needs of your company, not all productivity software will exactly solve your problem. You will have to contact any of the providers above and probe extensively to find the right product that is made for your business.

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                      Featured photo credit: Domenico Loia via unsplash.com

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