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Tips for Finding the Best Digital Marketing Agency for Your Business

Tips for Finding the Best Digital Marketing Agency for Your Business

Digital Marketing is essential for the growth of any business in this age of internet marketplaces. Don’t ignore it, and don’t just go for the cheapest agency with no expertise and nothing to offer. You should be prepared and educated about your options and the services that would be most beneficial to your business.

You wouldn’t want to hire a business lawyer without being prepared, right?

When choosing an internet marketing company, you want to be well-informed and prepared.

You may be wondering “So, what do I need to know?”

Before you even have the first meeting, here are some preliminary steps you should take:

1. Do Your Research

Familiarize yourself with the basic concepts of SEO before discussing options with agencies. There are tons of free online resources to introduce you to SEO such as Search Engine Land, Think With Google and Search Engine Journal.

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Being well-informed not only helps you know which services you need most, but also protects you from being taken advantage of by a company looking to “pull the wool over your eyes” so to speak.

Research your own website, your competitors, and the demographic of expected customers. Use Google and Bing to search for terms related to your business and see where you’re currently standing in the search engine results page (SERP).

2. Consider Reviews and Reputation

Once you’re familiar with the basics of internet marketing and Search Engine Optimization, it’s time to do your homework on the company (or companies) you’re considering hiring. Start with a simple Google search to learn about the company’s services, history, and location. Look over their ratings on Yelp, Google and Facebook as well. Get creative.

This is where you will (hopefully) get the unbiased, unfiltered report on their performance. This is like asking a passerby where they recommend to go for lunch, rather than walking into a cafe and asking “how’s your food?”.

Note: If you’d prefer to have face-to-face meetings, then narrow your search that way, however, a good SEO agency should be keeping you informed via emails, phone calls, etc.

3. Consider your Budget

Before you contact a company to discuss working together, you want to have a general figure in mind of how much you’re willing and able to spend on SEO, SEM, web design, social media marketing, or anything else that comes to mind.

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In general, most digital marketing agencies will tend to work with similar size companies – meaning, they may specialize in small, locally-owned businesses, or, larger, more established ones like major car dealerships. This will affect their pricing structure. Through your research, you will probably be able to tell if your business aligns with their specialty.

The agency may bring up the topic fairly early in the conversation to make sure you’re on the same page. Don’t just go with the cheapest bidder. If you want results, expect to hear prices from reputable agencies from $1,500 to $10,000-plus monthly. This may sound scary at first, but the return on investment is almost always more than double what you’re spending.

Ponder this:

If you were to pay $2,500/month for SEO, and your website then starts ranking at the top of search results…

Then say at least 500 people/month search for your goods and/or services…

And only 100 of them actually landed on your website…

Then only 50 of them became clients…

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If you were to only make $100 off of each client, you just made at least $5,000 that month from new clientele.

Not too shabby, eh?

Also, when you contact a digital marketing agency, try to be prepared to answer the following questions:

  • How is your business now – slow, busy, dropping off?
  • Where would you like to see growth? Did you recently start offering a new product or service? Did a competitor just open up down the street – how is that affecting you?

Remember that whoever you decide to hire for SEO, the more transparent and cooperative you are, the more likely you are to see better results. Meaning, provide all the details you can about your business. Being able to provide your own insight and knowledge as described above will help digital marketing agencies tailor your website to work in your market, and of course, increase your business.

Next Steps:

Now that you’ve educated yourself on SEO and the company you’re considering working with, it’s time to meet with the agency and ask questions.

The expert/company you hire should be willing and enthusiastic to explain how their services will help your business grow. Ask questions, clarify what services come with what “package,” and confirm timelines and contracts and what they need from you.

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Finally, you should have the answers to the following questions before signing any agreement: 

  • How do you measure the success of your SEO campaigns?
  • What will you do to improve my site’s search engine rankings?
  • Do you adhere to Google’s guidelines?
  • Are you experienced in optimizing for “local SEO?” (This question is especially important for smaller, brick-and-mortar businesses)
  • Will you keep me informed on changes you’re making to my site?
  • How will we communicate?
  • How many people are on your team, and who will be working on this assignment?
  • What happens when the project is over?
  • Do you offer “maintenance” services? (Periodically updating the back-end of your site and optimizing for SEO). If so, what are the fees, and how long is the contract?

    After these questions are answered, confirm that you will still maintain ownership of all content, then of course confirm fees and payment.

Wrap-up

Being prepared, doing research, and asking the right questions can help you ensure that you end up working with the SEO agency that best fits your needs. Remember to stay engaged throughout the process as well! Ask for updates, and review proposals and content to make sure they are accurate and aimed at meeting your goals.

That being said, you’re hiring someone so that you don’t have to take care of this aspect of your business yourself. It’s a full time job; you should focus on running your business. If they take up too much of your time or seem to be clueless without you – ditch them. Hire someone who does their own homework, producing results to the point where you’re doing what you do best – taking care of the results being sent.

Featured photo credit: Jay Freidman via entrepreneur.com

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Kyra Taylor

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Published on September 17, 2020

10 Best Monitors for Your PC Under $100

10 Best Monitors for Your PC Under $100

Are you looking for the best monitor under $100?

Whether you want it for your home office, editing photography, or gaming, you don’t need to spend big bucks on a display screen because a low budget one will certainly do the trick.[1]

We can almost hear you having second thoughts about the picture quality, but you don’t have to worry at all.[2]

Our list of the best monitors under $100 will be more than enough to cover you. Just go through it now, and you’ll find yourself a bargain.

Why You Should Trust Us

Our list incorporates some of the best low-budget monitors available in the market. Their efficiency and distinctive traits enable them to stand out from others.[3] The hand-picked ones below are incredibly slick and have a high refresh rate, fast response time, high resolution, and built-in speakers.

1. Acer Ultra Thin Frame Monitor

    Our first affordable computer screen is Acer’s 21.5-inch ultra-thin frame monitor. It has a refresh rate of 75Hz using an HDMI port and offers a full HD widescreen display.

    Its brightness can be maxed out at 250 nits. It has a slight tilt angle ranging from -5 to 15, as well as Radeon free sync technology.

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    Buy this computer monitor.

    2. Sceptre Ultra-Thin Display

      Sceptre is another company that provides excellent displays for your CPU. The screen size is a little smaller at 20 inches, but it’s made up for the slightly lower price than Acer. It also comes with two HDMI ports and built-in speakers and is wall mount ready.

      Buy this computer monitor.

      3. ViewSonic LED Monitor

      best monitor

        If you want the best monitor to set up in your office or around the house, ViewSonic’s LED screen is another good option to buy. The resolution is full HD and has a broader tilt ranging from -5 to 23 degrees.

        On top of that, the product comes with a 3-year warranty. Included in the bundle are a VGA cable, monitor, power cable, and audio cable.

        Buy this computer monitor.

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        4. ViewSonic Gaming Screen

          While we just covered a ViewSonic monitor, this one is specifically built for gaming in mind.

          Overall, this computer screen provides the same specs as the previously mentioned item. The key differences are that this one is slightly longer, comes with pre-set customizable visual modes, and offers a maxed out contrast, delivering a dynamic contrast ratio for sharp and crisp images. It also comes with a DVI cable.

          Buy this computer monitor.

          5. Asus Back Lit Monitor

          best monitor

            If you don’t mind spending a little more money, you can get an Asus Back Lit Monitor for your PC. A lot of the focus is on image quality, particularly having a strong contrast ratio and smart video technology for straight viewing. That feature also helps in reducing blue light since you’ll have more flexibility with the colors and brightness.

            Buy this computer monitor.

            6. Asus Back Lit Display

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              Another alternative to the previous Asus monitor is this one. It has a smaller contrast ratio, though it still delivers a smooth video display. You also have aspect controls, so you can adjust its display.

              Buy this computer monitor.

              7. Dell Ultrasharp Panel Monitor

              best monitor

                If you’re looking for the basic features, look no further than Dell. There’s nothing particularly fancy about this panel screen, but it does the job well for any computer.

                Its response time is 8ms, which is typical for a monitor. It can come in either silver or black.

                Buy this computer monitor.

                8. ViewSonic Frameless Monitor

                  If you liked ViewSonic’s LED monitor but wanted a little more features, we suggest looking at their frameless display. While it boasts similar specs as the brand’s other monitors, it offers color correction and dual built-in speakers, making it ideal for office and home use. It’s also 22 inches long.

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                  Buy this computer monitor.

                  9. Dell Mountable LED-Lit Monitor

                    For a dependable display with a good frame rate, Dell has a mountable, LED-lit monitor in the market. It measures 18.5 inches, has an adjustable arm, and has been through rigorous testing for long-lasting reliability. You can’t go wrong with this best monitor either.

                    Buy this computer monitor.

                    10. Sceptre Monitor

                      The final screen to cover comes from Sceptre. Compared to the ultra-thin version mentioned above, this one is available in 22 inches. Beyond that, it’s your standard display that provides decent tilting at -5 to 15 degrees, wall-mounted capabilities, 5ms response time, and built-in speakers.

                      Buy this computer monitor.

                      Final Thoughts

                      Finding one of the best monitors around can be tricky. If you’re looking for an affordable one that can last for years, consider picking a computer screen from this list.

                      Featured photo credit: Sebastian Bednarek via unsplash.com

                      Reference

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