As a website owner, you might have already realized that website performance plays an integral role in your website operation when it comes to conversions, traffic and returning visitors.
There are over 1 billion active websites online, and every single one of them is fighting to get attention through content marketing, social media, paid media, and other forms of advertising. However, far too often, the vast majority of websites neglect one important factor: users’ desire to have a lightning-fast website experience. This leaves users frustrated and dissatisfied.
Moreover, according to KissMetrics, around 40% of visitors will bounce away if your website is taking more than 3 seconds to load, whereas a delay of only 1 second can lead to a 7% reduction in conversions. Furthermore, it might already be clear to some of you that Google is obsessed with speed. In addition to including website speed in their ranking algorithm, they’ve introduced a number of projects, such as Accelerated Mobile Pages, aimed at delivering the fastest possible mobile search experience.
So, how do you check whether your site is in trouble?
As your website continues to expand, with a flood of content pouring in every single day, it’s imperative to act as quickly as possible to resolve website performance problems. Otherwise, fixing the problem could get complicated. Think of website speed problems as similar to a disease that gradually spreads around the body. If you don’t eliminate the core issue in time, it may lead to severe consequences.
But, before you jump feet first into fixing every technical aspect of your site, it’s important that you identify the origin of the issue. To do that, the following tools will be helpful:
- GTMetrix: A combination of 3 reports – PageSpeed, YSlow and Waterfall. Once you sign up, you can test your site’s speed from 7 different locations.
- Pingdom: A handy waterfall tool that provides you with your performance grade, website speed, page size, number of requests and more.
- Google PageSpeed Insights: An official tool by Google that gives your website a performance score out of 100.
But why does all this matter?
Website performance can affect the following aspects of your business:
- User Experience
- Search Rankings
- Conversions & Online Sales
- Returning Visitors
- Business Reputation
- Bounce Rate
- Time on Site
- And More.
So, how do you go about increasing the speed of your website?
Luckily, the following infographic by WPKube sets out a 14-step process to help you build a lightning-fast web experience:
While some of these tasks might be straightforward, others may require a bit more time and technical knowledge.