Advertising
Advertising

What You Really Need Your Website Shopping Experience to be Like

What You Really Need Your Website Shopping Experience to be Like

Though e-commerce is no longer a new phenomenon, its relevance has been increasing with each year that passes. In fact, as per a 2016 study by comScore and UPS, 51% of shoppers buy goods online versus in-store, which has risen from 48% in 2015 and 47% in 2014. With over half of the population turning to digital for everyday purchases, it would be in any retailer’s best interest to re-evaluate the shopping experience offered in order to optimize the customer experience and maximize profits.

If you’re determined to offer a winning online shopping experience that will breed loyalty while augmenting your bottom line, keep the following four tips in mind:

Ensure optimal viewing on all platforms (especially mobile)

The rising popularity of online shopping has a host of contributing factors, including but not limited to expedited delivery times, promotional discounts, the ability to read user-generated reviews, and more.

Advertising

However, perhaps the biggest driving force towards the propensity to shop online is the convenience offered via mobile devices: Forrester predicts that e-commerce activity will reach 270 million people to the tune of $523 billion by 2020, up from 244 million buyers at $335 billion in 2015, largely on account of the increased propensity of buying on mobile.

In order to access the purchasing power of the mobile-savvy customer, it’s absolutely necessary to ensure optimal viewing and functionality across all platforms (desktop, iOS, Android, tablet, etc.) so as not to deter potential buyers on account of poor viewing and UX capabilities. Lastly, keep the amount of copy low and the emphasis on imagery high, both in terms of quality and showing the full scope of the relevant product.

Empower the buyer with an easy, secure payment experience

Consumers are wary to divulge their personal details as basic as their name and email address, let alone their payment details. Be sure your e-commerce site is encrypted via Hyper Text Transfer Protocol Secure (HTTPS) to foster buying confidence in your consumers.

Advertising

Furthermore, take active measures to eliminate shopping cart abandonment, the rate of which is a whopping 65.23%. A number of factors contribute to users halting the online purchasing experience, including the presence of too many forms and fields, no guest checkout option, and hesitancy regarding the total cost of the basket.

If a consumer is already on your site looking at your products and adding them to the cart, you’ve already won half the battle, and you know they’re serious about wanting those products. It would be a shame to lose them at this crucial part of the process, so encourage successful checkout completion by allowing them to choose from a variety of payment methods in addition to credit cards and Paypal.

Splitit is an option that will help you encourage purchases, empowering consumers to buy via interest-free monthly installments with no credit application required, thereby alleviating potential hesitation and working with users’ budgets in mind.

Advertising

Guide through personalization

Personalization is the name of the game in a successful digital strategy that will not only encourage user purchases but also help foster loyalty. The 2016 Conversion Rate Optimization Report by Econsultancy and RedEye found that 92% of businesses saw increased conversation rates once they started to implement personalization features, though less than a quarter of businesses actually utilize this technology.

As most buyers both in-store and online are amenable to casual browsing, optimize the pre-purchase experience by learning the individual consumer’s behaviors, interests, and former browsing history, and use this data to tailor a personalized queue of recommended items.

This is precisely what Best Deals Today does by analysing user data and suggesting items that will best suit a specific user’s interests and needs. By suggesting specific recommended items that will catch the user’s eye from the get-go, he or she is more likely to spend increased time on a site, and purchase suggested products.

Advertising

Test and Test Again

A winning e-commerce strategy can’t be built overnight, so as always, it’s key to test and then test again. However, once you get a little more acquainted with consumer behavior and psychology, you’ll begin to understand what makes users more amenable to completing online purchases so you can meet them halfway.

Never neglect to keep the customer’s interests and propensities at the fore, so that you’ll consistently offer an online shopping experience that will provide value for the consumer and more lucrative conversions for your business.

Featured photo credit: lifehack.org via lifehack.org

More by this author

Yoav Vilner

CEO at Ranky

What You Really Need Your Website Shopping Experience to be Like These 5 Skills Are Actually Better Off Being Learned Online apartmentmoneymaker 4 Ways To Turn Your Apartment Into A Money Maker 5 Things That Happen When You Dive Headfirst Into An Unknown Career 5 Apps That Enable Your Modern Day Addictions

Trending in Technology

1 7 Clever Goal Tracker Apps to Help You Make the Most of Your Business 2 Evernote vs OneNote: Which Improves Your Productivity Better? 3 11 Meeting Scheduler Apps to Boost Your Productivity and Efficiency 4 25 Essential Windows Keyboard Shortcuts You Need to Know Now 5 11 Google Chrome Apps and Features to Help You Get More Done with Less Effort

Read Next

Advertising
Advertising

Published on October 16, 2018

7 Clever Goal Tracker Apps to Help You Make the Most of Your Business

7 Clever Goal Tracker Apps to Help You Make the Most of Your Business

There’s nothing more fulfilling than the sense of accomplishment you get by achieving your business goals.

Gone are the days when you used pen and paper to take notes and manage your work day. As millennials are relying heavily on technology to manage almost everything from finances to their personal fitness, goal tracking apps are also becoming increasingly popular.[1]

In this piece, we will shed some light on 7 such goal tracking apps that you can use to streamline your operations.

I have handpicked these apps from a software rating web services site Best Online Reviews. Industry experts review software on these websites and help businesses to find the right solutions to meet their various, unique business requirements.

1. Aha!

    Aha! is a California-based roadmap software provider and offers excellent goal tracking app that lets you define goals and objectives for projects. The app also lets you list out primary tasks and allows you to focus on them.

    Hosted securely on the cloud, the app offers enhanced communication tools for sharing updates through emails with select colleagues or the entire organization.

    Aha! is available on multiple platforms such as the web, Android, iOS, Windows, etc. and starts from $59 per month per user.

    Available for Web

    Advertising

    2. Asana

      Asana is one of the more popular project management apps available for businesses. It lets you organize all your team’s work, such as setting up and tracking goals, creating tasks, sharing files and notes, etc.

      Asana also allows your team to organize all their tasks and focus on urgent priorities. Moreover, the app offers a delightful user experience that makes task management simple and easy.

      Asana is available on multiple platforms from PCs and Mac to iOS and Android. Multi-channel adaptability makes Asana the perfect choice to track your goals anytime, from anywhere.

      Available for iOS | Android | Web

      3. Basecamp

        Basecamp is an excellent tool to manage all your team’s projects and keep your activities organized. It opens a new thread for every task and that task is visible by the whole team.

        With Basecamp, you can schedule tasks, add to-dos, discuss tasks by adding comments, add files and attachments, and much more.

        The app is available on both mobile and desktop platforms and costs $99 per month. It is available on the web, Android, and iOS platforms and offers excellent multi-channel access.

        Advertising

        Available for iOS | Android | Web

        4. Forecast

          An efficient tool for successful task management, Forecast is also a popular goal tracking app. Apart from effective milestone tracking, the app also offers convenient status reporting.

          Forecast uses project history to let you know the status of your current work. Moreover, it uses the power of artificial intelligence (AI) to provide high-quality assistance. It is a robust app for small teams to track goals and time.

          Forecast is available for free and comes with Android and iOS app support. The premium version of the app starts from $19 per month per user.

          Available for Web

          5. Wrike

            Wrike is a cloud-based collaboration and project management app that successfully manages projects from start to finish. It lets you create tasks, track work progress and retrieve reports with ease.

            The app also gives real-time work updates and helps team members to understand their work priorities. A custom report builder helps you to generate in-depth reporting.

            Advertising

            Wrike’s premium version is available from $9.80 per month per user and is available on multiple platforms.

            Available for iOS | Android | Web

            6. Todo.vu

              Todo.vu is a unique platform that delivers enhanced customer relationship management (CRM), task management, time tracking, and billing functionality in a single app.

              According to Capterra, it’s an ideal app for freelancers and consultants, who are looking for tools to improve efficiency and transparency.

              Although the app is free to use with basic features, the premium plan starts from $5 per month per user. The app also comes with calendar sync and task reminder functionality to keep you on track, always.

              Available for Web

              7. Flock

                Looking for a tool to simplify task management? Try out Flock.

                Advertising

                Flock comes with enhanced goal tracking and additional features like instant messaging.

                Moreover, Flock offers tons of integrations with tools such as Google, MailChimp, Jira, Dropbox, etc. It is a powerful tool that’s packed with robust features such as reminders, notes, polls and to-dos.

                Even though you can use the tool for free, the paid version of Flock is available from $4.50 per month per user.

                Available for iOS | Android | Web

                Conclusion

                Businesses need high-quality project management tools to streamline collaboration and operations. Enhanced goal tracking apps make it easy for your team to improve productivity by keeping its tasks organized.

                But it’s essential that you choose an app that meets your unique business requirements. You can choose from the above-mentioned apps to streamline operations and improve the productivity of your team.

                Featured photo credit: Alvaro Reyes via unsplash.com

                Reference

                Read Next