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What You Really Need Your Website Shopping Experience to be Like

What You Really Need Your Website Shopping Experience to be Like

Though e-commerce is no longer a new phenomenon, its relevance has been increasing with each year that passes. In fact, as per a 2016 study by comScore and UPS, 51% of shoppers buy goods online versus in-store, which has risen from 48% in 2015 and 47% in 2014. With over half of the population turning to digital for everyday purchases, it would be in any retailer’s best interest to re-evaluate the shopping experience offered in order to optimize the customer experience and maximize profits.

If you’re determined to offer a winning online shopping experience that will breed loyalty while augmenting your bottom line, keep the following four tips in mind:

Ensure optimal viewing on all platforms (especially mobile)

The rising popularity of online shopping has a host of contributing factors, including but not limited to expedited delivery times, promotional discounts, the ability to read user-generated reviews, and more.

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However, perhaps the biggest driving force towards the propensity to shop online is the convenience offered via mobile devices: Forrester predicts that e-commerce activity will reach 270 million people to the tune of $523 billion by 2020, up from 244 million buyers at $335 billion in 2015, largely on account of the increased propensity of buying on mobile.

In order to access the purchasing power of the mobile-savvy customer, it’s absolutely necessary to ensure optimal viewing and functionality across all platforms (desktop, iOS, Android, tablet, etc.) so as not to deter potential buyers on account of poor viewing and UX capabilities. Lastly, keep the amount of copy low and the emphasis on imagery high, both in terms of quality and showing the full scope of the relevant product.

Empower the buyer with an easy, secure payment experience

Consumers are wary to divulge their personal details as basic as their name and email address, let alone their payment details. Be sure your e-commerce site is encrypted via Hyper Text Transfer Protocol Secure (HTTPS) to foster buying confidence in your consumers.

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Furthermore, take active measures to eliminate shopping cart abandonment, the rate of which is a whopping 65.23%. A number of factors contribute to users halting the online purchasing experience, including the presence of too many forms and fields, no guest checkout option, and hesitancy regarding the total cost of the basket.

If a consumer is already on your site looking at your products and adding them to the cart, you’ve already won half the battle, and you know they’re serious about wanting those products. It would be a shame to lose them at this crucial part of the process, so encourage successful checkout completion by allowing them to choose from a variety of payment methods in addition to credit cards and Paypal.

Splitit is an option that will help you encourage purchases, empowering consumers to buy via interest-free monthly installments with no credit application required, thereby alleviating potential hesitation and working with users’ budgets in mind.

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Guide through personalization

Personalization is the name of the game in a successful digital strategy that will not only encourage user purchases but also help foster loyalty. The 2016 Conversion Rate Optimization Report by Econsultancy and RedEye found that 92% of businesses saw increased conversation rates once they started to implement personalization features, though less than a quarter of businesses actually utilize this technology.

As most buyers both in-store and online are amenable to casual browsing, optimize the pre-purchase experience by learning the individual consumer’s behaviors, interests, and former browsing history, and use this data to tailor a personalized queue of recommended items.

This is precisely what Best Deals Today does by analysing user data and suggesting items that will best suit a specific user’s interests and needs. By suggesting specific recommended items that will catch the user’s eye from the get-go, he or she is more likely to spend increased time on a site, and purchase suggested products.

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Test and Test Again

A winning e-commerce strategy can’t be built overnight, so as always, it’s key to test and then test again. However, once you get a little more acquainted with consumer behavior and psychology, you’ll begin to understand what makes users more amenable to completing online purchases so you can meet them halfway.

Never neglect to keep the customer’s interests and propensities at the fore, so that you’ll consistently offer an online shopping experience that will provide value for the consumer and more lucrative conversions for your business.

Featured photo credit: lifehack.org via lifehack.org

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Yoav Vilner

CEO at Ranky

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Last Updated on January 13, 2020

11 Brain Training Apps to Train Your Mind and Improve Memory

11 Brain Training Apps to Train Your Mind and Improve Memory

Whether at work or at school, people these days are under tremendous pressure to perform, perform and perform! Stress and pressure can have adverse affects on the well-being of a person, and need to be controlled.

Now, this doesn’t mean you make a dash to your nearest therapist. There are a number of wonderful and smart apps that you can use on your phone. These brain training apps have been scientifically designed to target specific areas of the human mind and control harmful emotions such as anxiety, as well as to improve memory and sharpness of the brain.

Here are 11 iPhone apps that you will not only enjoy but also find useful in keeping your mental health balanced at all times.

1. Lumosity

This app consists of games that focus on improving the user’s memory, problem-solving capability, attention span, and thinking. There are three games in each session, and they challenge the brain by changing every time. The user has to complete the games while playing against a clock.

Free of trial. $15 per month for the full version.

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Luminosity Mind training apps-Lifehack

    2. Fit Brains Trainer

    This brain training app has 10 sets of games that work on different areas of the brain and improve memory as well as concentration. A user is required to finish a particular task from each category on a daily basis and the app tracks the progress by a color coded graph.

    Free.

    Fit Brains Trainer Mind training apps-Lifehack

      3. CogniFit Brain Fitness

      Developed with the help of neuroscientists, this fun app improves a person’s cognitive abilities, which includes memory and concentration. The progress made by the user over a period of time can be tracked. Users can also play challenge rounds with their friends. The app also modifies the difficulty level to suit the profile of the user and provide recommendations based on the results. Spending 20–30 minutes a few times every week can give measurable improvement in the performance of a user.

      First four games free, then $13 a month.

      cognifit-Mind Training Apps-Lifehack

        4. Brain Fitness Pro

        The makers of this app claim that it can improve the IQ of a user, and improve intelligence and memory. The app is fun and is user friendly, and 30 minutes a day can fetch you results in less than three weeks.

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        Buy for $3.99.

        5. Happify

        If nothing else makes you happy in life, this app will. Well, this is what the developers claim at least. This app comes loaded with lots of quizzes, polls and gratitude journals, which work on the fundamentals of positive psychology. The app also helps to control stress and emotions to make you feel better.

        Free to use.

        Happify-Mind Training Apps-Lifehack

          6. Clockwork Brain

          You will like the little gold robot that comes in every time to explain the next game you are going to play. While the games are not much different to those offered in apps such as Luminosity, the look and feel reminds me of a workshop from old times.

          Free.

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          Clockwork Trsin-Mind Training Apps-Lifehack

            7. ReliefLink

            Initially created as an app for suicide prevention, it has found its use as a great app for tracking the mood of the user by taking measure of all things relevant to the user’s mental health. In case the user experiences high emotional stress, the app has a coping mechanism that includes voice-recorded mindfulness, exercises and music for relaxation. There is also a map that informs the user of the nearest therapist and medical facilities for mental health treatment.

            Relief Link - Mind Training Apps - Lifehack

              8. Eidetic

              Eidetic is a memory enhancement app and uses a ‘spaced repetition’ technique to help users memorize information such as important phone numbers, words, credit card details or passwords. It also notifies you when it’s time to take a test to see what you remember, so that you retain information in your long-term memory.

              Eidetic - Mind Training Apps - Lifehack

                9. Braingle

                Braingle helps to maintain the sharpness of the brain and improve the reasoning ability of a person through riddles and optical illusions. It is different from other brain training apps that employ memory and reaction based tests. You can also compete with your friends and family members in figuring out the fun riddles.

                Free.

                Briangle- Mind Training Apps-LIfehack

                  10. Not The Hole Story

                  If you have a penchant for solving hard riddles, then this app is a must-have for you. Filled with exclusive riddles along with a simple-to-use interface, the app gives you riddles that you have to solve through a book. You will be given hints along the way, and when you give up, the answers will be revealed. This app will encourage you to broaden your thinking and put your mind to a challenging test.

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                  Free.

                  Not the hole story - Mind Training Apps - Lifehack

                    11. Personal Zen

                    This fun brain training app follows the journey of two animated characters who travel through a field of grass. Personal Zen is a nice app meant for reducing anxiety and trains the brain to focus on the positive aspects. The developer’s advice is to use the app for 10 minutes a day to see the best results.

                    Free.

                    personal zen- mind training apps - lifehack

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                      Featured photo credit: NeONBRAND via unsplash.com

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