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What You Really Need Your Website Shopping Experience to be Like

What You Really Need Your Website Shopping Experience to be Like

Though e-commerce is no longer a new phenomenon, its relevance has been increasing with each year that passes. In fact, as per a 2016 study by comScore and UPS, 51% of shoppers buy goods online versus in-store, which has risen from 48% in 2015 and 47% in 2014. With over half of the population turning to digital for everyday purchases, it would be in any retailer’s best interest to re-evaluate the shopping experience offered in order to optimize the customer experience and maximize profits.

If you’re determined to offer a winning online shopping experience that will breed loyalty while augmenting your bottom line, keep the following four tips in mind:

Ensure optimal viewing on all platforms (especially mobile)

The rising popularity of online shopping has a host of contributing factors, including but not limited to expedited delivery times, promotional discounts, the ability to read user-generated reviews, and more.

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However, perhaps the biggest driving force towards the propensity to shop online is the convenience offered via mobile devices: Forrester predicts that e-commerce activity will reach 270 million people to the tune of $523 billion by 2020, up from 244 million buyers at $335 billion in 2015, largely on account of the increased propensity of buying on mobile.

In order to access the purchasing power of the mobile-savvy customer, it’s absolutely necessary to ensure optimal viewing and functionality across all platforms (desktop, iOS, Android, tablet, etc.) so as not to deter potential buyers on account of poor viewing and UX capabilities. Lastly, keep the amount of copy low and the emphasis on imagery high, both in terms of quality and showing the full scope of the relevant product.

Empower the buyer with an easy, secure payment experience

Consumers are wary to divulge their personal details as basic as their name and email address, let alone their payment details. Be sure your e-commerce site is encrypted via Hyper Text Transfer Protocol Secure (HTTPS) to foster buying confidence in your consumers.

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Furthermore, take active measures to eliminate shopping cart abandonment, the rate of which is a whopping 65.23%. A number of factors contribute to users halting the online purchasing experience, including the presence of too many forms and fields, no guest checkout option, and hesitancy regarding the total cost of the basket.

If a consumer is already on your site looking at your products and adding them to the cart, you’ve already won half the battle, and you know they’re serious about wanting those products. It would be a shame to lose them at this crucial part of the process, so encourage successful checkout completion by allowing them to choose from a variety of payment methods in addition to credit cards and Paypal.

Splitit is an option that will help you encourage purchases, empowering consumers to buy via interest-free monthly installments with no credit application required, thereby alleviating potential hesitation and working with users’ budgets in mind.

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Guide through personalization

Personalization is the name of the game in a successful digital strategy that will not only encourage user purchases but also help foster loyalty. The 2016 Conversion Rate Optimization Report by Econsultancy and RedEye found that 92% of businesses saw increased conversation rates once they started to implement personalization features, though less than a quarter of businesses actually utilize this technology.

As most buyers both in-store and online are amenable to casual browsing, optimize the pre-purchase experience by learning the individual consumer’s behaviors, interests, and former browsing history, and use this data to tailor a personalized queue of recommended items.

This is precisely what Best Deals Today does by analysing user data and suggesting items that will best suit a specific user’s interests and needs. By suggesting specific recommended items that will catch the user’s eye from the get-go, he or she is more likely to spend increased time on a site, and purchase suggested products.

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Test and Test Again

A winning e-commerce strategy can’t be built overnight, so as always, it’s key to test and then test again. However, once you get a little more acquainted with consumer behavior and psychology, you’ll begin to understand what makes users more amenable to completing online purchases so you can meet them halfway.

Never neglect to keep the customer’s interests and propensities at the fore, so that you’ll consistently offer an online shopping experience that will provide value for the consumer and more lucrative conversions for your business.

Featured photo credit: lifehack.org via lifehack.org

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Yoav Vilner

CEO at Ranky

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Last Updated on October 16, 2019

11 Meeting Scheduler Apps to Boost Your Productivity

11 Meeting Scheduler Apps to Boost Your Productivity

Automations are key to improving efficiency. Set the system up right from the beginning and you’ll reduce the amount of no-shows and cancellations.

Whatever your business is, with automations, meeting scheduler apps do more than just streamline appointment setting. They prime your workflow for maximum results.

Meeting scheduler apps are awesome if you use them right. Use them wrong and you can look like an arrogant elitist.

In this article, I will share with you 11 great meeting scheduler apps you can start using today to boost your productivity.

1. ScheduleOnce

    ScheduleOnce is an industry leader and robust solution. Whether you work alone or have a large team, ScheduleOnce can support you.

    ScheduleOnce allows you to create multiple users and multiple calendars. I use one calendar for booking podcast guests with automations set up to prep my guests for our interview. I use another calendar for strategy sessions and coaching calls.

    ScheduleOnce also has embeddable widgets so you can keep the scheduler inside your own website.

    Starting at $7 a month and a 14 day free trial, ScheduleOnce can fit a variety of needs in business.

    Available on Web

    2. Calendly

      Calendly stands out for its clean, easy to use interface. If you like clean design, Calendly might be your choice. It too has robust automations and integrations for individuals and teams alike.

      You can try Calendly free for 14 days. Their basic plan is free while their most robust plan is only $12 a month.

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      Available on Web | Google Chrome Extension

      3. Assistant.to

        For those who use gmail, Assistant.to is a super simple solution.

        From inside an email, you click on the Assistant.to icon and pick times your free. Assistant.to embeds the times directly into the email so the recipient can quickly pick a time that works for them.

        While it doesn’t have all the bells and whistles of apps like Calendly or ScheduleOnce, Assistant.to is completely free.

        Available on Web

        4. Acuityscheduling

          Acuity is a robust meeting scheduler very similar to ScheduleOnce. It integrates with CRMs, Email Marketing platforms, Analytics tools and accounting software.

          It comes with a 14 day free trial. They have a free solo account but if you want the benefit of the integrations, you’ll start as low as $15 a month and can cost up to $50 a month.

          Available on Web | iOS | Android

          5. Pick

            Built for simplicity, Pick is direct and easy to use. You can create your own url extension like pick.co/yournamehere and it integrates with Google calendar and Office 365.

            At $3 a month, this is a great tool for quick scheduling.

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            Available on Web

            6. X.ai

              For those who are early adopters of AI, this may be the solution for you. X.ai created two AI assistants they call Amy and Andrew Ingram. After setting up your account you simply CC them on your emails with the person you’re wanting to schedule and the AI assistants will email your guests from there until your appointment is set.

              This type of scheduler feels more personal because of the dialogue. There are stories on their site of people thinking Amy and Andrew are real people. X.ai integrates with Google, Office 365 and Outlook.

              Starting at $29 a month for an Individual account and $39 a month per user for a Team account, Amy and Andrew are ready to schedule meetings for you. Want to try it out first? They do have a free trial.

              Available on Web

              7. YouCanBook.me

                is another competitive solution for scheduling meetings online. You can manage the calendars of your entire team, configure booking forms, and integrate with your calendar.

                They have a free account branded with their company name or you can have some control over your branding and appearance at $10 a month for all their features. Either way, this company is worth a look.

                Available on Web

                8. Doodle

                  Doodle is unique in the space of meeting schedulers because it helps groups of people find a time to meet that works for everyone.

                  It integrates with your calendar and allows you to send a poll to all invited. Once people vote on the poll you can see which time works best for everyone.

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                  You can also run polls for food preferences if you’re scheduling a lunch meeting or a section of town if people are coming from all over.

                  While there is a free account, you’ll unlock it’s potential starting at $39 per year.

                  Available on Web | iOS | Android

                  9. WhenAvailable

                    WhenAvailable is another scheduler that works for groups of people. You can use it to schedule a pickup game of basketball, decide on your next book club or book your family reunion.

                    Their free account allows up to 20 guests, unlimited events and one contact group. For $15 a year you unlock all the goodies including reminders and chat messages.

                    Available on Web

                    10. Rally

                      Like Doodle and WhenAvailable, Rallly is helpful for scheduling meetings and events with multiple people involved. You create a poll and everyone votes. It’s quick and easy.

                      Unlike Doodle, it doesn’t have as many features, but it’s entirely free.

                      Available on Web

                      11. NeedtoMeet

                        Finishing strong, NeedtoMeet is our last app that allows you to schedule meetings or events for multiple people. It has mobile apps, custom urls, easy polling, notifications and commenting.

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                        NeedtoMeet also allows 1:1 Meetings for things like performance reviews for your whole team. You send out the your calendar slots to your team and they can only pick 1 slot, minimizing the amount of emails and scheduling you have to coordinate.

                        While they have a free account, you can unlock all features for only $19 a year.

                        Available on Web

                        Bonus: Don’t Make These Common Mistakes When Using Meeting Schedulers

                        In the excitement of streamlining your scheduling process, it can be easy to forget the feelings of those you’re inviting to meet. I know. I’ve done this.

                        To say “Hey, schedule time on my calendar” feels colder than “Hey, here’s my calendar. To avoid all the back and forth, pick a time that works best for you.”

                        Always make sure to frame your invite with your scheduler app with the benefit to them and why we’re doing it this way rather than the old fashioned, personal way.

                        A little finesse goes a long way. Without it, you risk seeming transactional and cold.

                        Some meeting scheduler widgets you can embed in your site can take a couple seconds to load. If you go this route, make sure there’s text just above the widget that lets your guest know the calendar will appear below and to wait for it to load.

                        If you use an online meeting tool like Zoom, it’s also important to explicitly let them know the meeting will take place on Zoom and include the Zoom link in the email reminder. Many make the mistake of not clarifying where the meeting will actually take place which can create last minute chaos at the time of the meeting.

                        Should you require special settings, like ethernet, external mics or lighting, let your guests know that on your thank you page and reminder emails so they are prepared for the meeting and you end up with the best meeting possible.

                        With clear communication in your automation, your meeting scheduler tools can almost perform like a virtual assistant for a fraction of the cost, or free, depending on the app you choose.

                        The Bottom Line

                        Meeting scheduler apps are diverse in features and unique in design. Before committing to one and realizing it’s not a fit, I recommend exploring which 3 might best fit you and then doing a trial with each of them at the same time so that you can see how they feel as you use them side by side.

                        Scheduling meetings the old fashioned way can be tedious. Conversely, finding a scheduling app that works seamlessly in the background is heavenly.

                        Like cell phones, meeting scheduler apps are moving from a nice-to-have luxury to must-have necessity in the lives of productive people. As you explore your options, stay true to your brand and the tools that have worked well for you to this point and simply find a meeting scheduler app that plays well with what you have created.

                        Featured photo credit: rawpixel via unsplash.com

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