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What You Really Need Your Website Shopping Experience to be Like

What You Really Need Your Website Shopping Experience to be Like

Though e-commerce is no longer a new phenomenon, its relevance has been increasing with each year that passes. In fact, as per a 2016 study by comScore and UPS, 51% of shoppers buy goods online versus in-store, which has risen from 48% in 2015 and 47% in 2014. With over half of the population turning to digital for everyday purchases, it would be in any retailer’s best interest to re-evaluate the shopping experience offered in order to optimize the customer experience and maximize profits.

If you’re determined to offer a winning online shopping experience that will breed loyalty while augmenting your bottom line, keep the following four tips in mind:

Ensure optimal viewing on all platforms (especially mobile)

The rising popularity of online shopping has a host of contributing factors, including but not limited to expedited delivery times, promotional discounts, the ability to read user-generated reviews, and more.

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However, perhaps the biggest driving force towards the propensity to shop online is the convenience offered via mobile devices: Forrester predicts that e-commerce activity will reach 270 million people to the tune of $523 billion by 2020, up from 244 million buyers at $335 billion in 2015, largely on account of the increased propensity of buying on mobile.

In order to access the purchasing power of the mobile-savvy customer, it’s absolutely necessary to ensure optimal viewing and functionality across all platforms (desktop, iOS, Android, tablet, etc.) so as not to deter potential buyers on account of poor viewing and UX capabilities. Lastly, keep the amount of copy low and the emphasis on imagery high, both in terms of quality and showing the full scope of the relevant product.

Empower the buyer with an easy, secure payment experience

Consumers are wary to divulge their personal details as basic as their name and email address, let alone their payment details. Be sure your e-commerce site is encrypted via Hyper Text Transfer Protocol Secure (HTTPS) to foster buying confidence in your consumers.

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Furthermore, take active measures to eliminate shopping cart abandonment, the rate of which is a whopping 65.23%. A number of factors contribute to users halting the online purchasing experience, including the presence of too many forms and fields, no guest checkout option, and hesitancy regarding the total cost of the basket.

If a consumer is already on your site looking at your products and adding them to the cart, you’ve already won half the battle, and you know they’re serious about wanting those products. It would be a shame to lose them at this crucial part of the process, so encourage successful checkout completion by allowing them to choose from a variety of payment methods in addition to credit cards and Paypal.

Splitit is an option that will help you encourage purchases, empowering consumers to buy via interest-free monthly installments with no credit application required, thereby alleviating potential hesitation and working with users’ budgets in mind.

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Guide through personalization

Personalization is the name of the game in a successful digital strategy that will not only encourage user purchases but also help foster loyalty. The 2016 Conversion Rate Optimization Report by Econsultancy and RedEye found that 92% of businesses saw increased conversation rates once they started to implement personalization features, though less than a quarter of businesses actually utilize this technology.

As most buyers both in-store and online are amenable to casual browsing, optimize the pre-purchase experience by learning the individual consumer’s behaviors, interests, and former browsing history, and use this data to tailor a personalized queue of recommended items.

This is precisely what Best Deals Today does by analysing user data and suggesting items that will best suit a specific user’s interests and needs. By suggesting specific recommended items that will catch the user’s eye from the get-go, he or she is more likely to spend increased time on a site, and purchase suggested products.

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Test and Test Again

A winning e-commerce strategy can’t be built overnight, so as always, it’s key to test and then test again. However, once you get a little more acquainted with consumer behavior and psychology, you’ll begin to understand what makes users more amenable to completing online purchases so you can meet them halfway.

Never neglect to keep the customer’s interests and propensities at the fore, so that you’ll consistently offer an online shopping experience that will provide value for the consumer and more lucrative conversions for your business.

Featured photo credit: lifehack.org via lifehack.org

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Yoav Vilner

CEO at Ranky

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Last Updated on March 25, 2020

How to Type Faster: 12 Typing Tips and Techniques

How to Type Faster: 12 Typing Tips and Techniques

Typing is a lot of fun, especially if you’re the type of person who loves to write. Whenever an idea comes to your head or you just want to communicate something, the feeling of scribbling things down in a computer is awesome.

Do you know that being able to type faster makes you more productive? In fact, it’ll save you 21 days every year just by typing faster!

Many people look up to master typists and wish that to handle a keyboard like they do. The truth is that none of them started that way, and they had to learn.

In this piece, you’ll learn how to type faster with some useful tips and techniques:

1. Work on Your Workspace and Typing Area

A lot of people believe that fast and correct typing will start when you can master the keyboard. But the truth is, you will need to begin with getting a workspace that is clean, properly ventilated, and comfortable. Also, for optimal typing, you will need to get a table and not out your laptop or computer on your lap.

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If you will be working for an extended period, make sure that you’re comfortable.

2. Fix Your Posture

If you want to type well, the correct posture will be seated, straight backed, and with your feet planted a little apart, flat on the ground. You wrists should also be positioned in such a way that your fingers can cover the keyboard. Tilt your head a bit as you can look at the screen properly as well.

Adjust your office chair so you’ll be able to easily play with the seat and get a proper posture.

3. Hold Your Posture

It is also very important that you keep this position as you type. Ensure that your posture is good, and this way, you will be able to avoid getting aches on your wrists. These aches have a way of slowing you down and keeping you out of rhythm.

Keep your back and shoulders from hunching, and while relaxation should be your key goal as you work on, also be sure to stay upright.

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4. Familiarize Yourself with the Keyboard

The keyboard is your tool here, so you will need to get to know it. Fortunately for you, most keyboards that you see will make use of the same layout; the QWERTY layout. It is called that because of the letters that make the top left corner. You’ll also find that a lot of keyboards have keys around these main ones that do several tings.

Here’s a nice video to help you familiarize yourself with the keyboard:

So, work on memorizing the positions of the letter keys, as well as some of the most used punctuation marks. You will need to understand where they are without looking at the keyboard. This is the only way you can learn to type fast.

5. Close Your Eyes and Say the Keys out Loud as You Press Them

Another great way to get to know the positions of these letters is to look away from them and directly at the screen. Then, pronounce the keys as you press them and see if you’re correct. This step will go a long way in helping you to memorize the keys, and it can easily help you

6. Start Slowly with Touch-Typing

Improving your speed as you type is a matter of developing your skill over time. However, the quickest way to master typing will be touch typing. If this is your first time with touch typing, then you might spend a lot of time on this step. However, once you can type without looking at the keys, your speed will increase.

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Now, this typing method might feel a bit alien, but you’ll improve with time.

7. Stick with It and Don’t Look at Your Hands

The whole essence of this step is to keep you from looking at your keyboard as you type, so that your fingers are made to learn how the keys work.

Again, you might find that your speed reduces when you begin, but just stick to it. Touch typing will help you to reach higher speeds and master it.

8. Practice, Practice, Practice

Mastering the touch typing technique will prove to be a bit finicky, but once your posture is up and you get your fingers where they should be, you can only improve by practicing.

Spare some time on a daily basis to practice and master both accuracy and speed. With continuous practice, you will also notice that you make fewer errors with time.

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9. Check out Some Online Games

There are also some websites that can help you with your practicing. They score you and record your words per minute, so you can try improving your record and competing with others as well. Here’re some of the nice sites:

10. Dictation Practice

If you don’t know what you can type, another alternative to getting good practice is to listen to something and try to type as you hear the words. There is no limit to the kind of things you can type, and you can even make the practice process more fun. So, get an e-book, an online lecture, or listen to a talk show and type. You could watch a TV show as well.

11. Monitor Your Progress

Ensure that you keep track of the progress you make as you go on. But it is important that you don’t get obsessed with how many words you are able to type in a minute. Rather, ensure that you stay comfortable while you type. With time, your words per minute will increase, and you’ll be able to clock up some high numbers.

12. Get Some Formal Training If You Want

There are actually a lot of specially designed courses and programs that will boost your typing ability. If you’re willing to improve your skill, get any of these and see how well they work for you:

Don’t just finish reading this article and expect that you’ll type faster. You do need to work on your skills. It takes time to type fast but, practice makes perfect!

More Tips About Typing Faster

Featured photo credit: Cytonn Photography via unsplash.com

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