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What You Really Need Your Website Shopping Experience to be Like

What You Really Need Your Website Shopping Experience to be Like

Though e-commerce is no longer a new phenomenon, its relevance has been increasing with each year that passes. In fact, as per a 2016 study by comScore and UPS, 51% of shoppers buy goods online versus in-store, which has risen from 48% in 2015 and 47% in 2014. With over half of the population turning to digital for everyday purchases, it would be in any retailer’s best interest to re-evaluate the shopping experience offered in order to optimize the customer experience and maximize profits.

If you’re determined to offer a winning online shopping experience that will breed loyalty while augmenting your bottom line, keep the following four tips in mind:

Ensure optimal viewing on all platforms (especially mobile)

The rising popularity of online shopping has a host of contributing factors, including but not limited to expedited delivery times, promotional discounts, the ability to read user-generated reviews, and more.

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However, perhaps the biggest driving force towards the propensity to shop online is the convenience offered via mobile devices: Forrester predicts that e-commerce activity will reach 270 million people to the tune of $523 billion by 2020, up from 244 million buyers at $335 billion in 2015, largely on account of the increased propensity of buying on mobile.

In order to access the purchasing power of the mobile-savvy customer, it’s absolutely necessary to ensure optimal viewing and functionality across all platforms (desktop, iOS, Android, tablet, etc.) so as not to deter potential buyers on account of poor viewing and UX capabilities. Lastly, keep the amount of copy low and the emphasis on imagery high, both in terms of quality and showing the full scope of the relevant product.

Empower the buyer with an easy, secure payment experience

Consumers are wary to divulge their personal details as basic as their name and email address, let alone their payment details. Be sure your e-commerce site is encrypted via Hyper Text Transfer Protocol Secure (HTTPS) to foster buying confidence in your consumers.

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Furthermore, take active measures to eliminate shopping cart abandonment, the rate of which is a whopping 65.23%. A number of factors contribute to users halting the online purchasing experience, including the presence of too many forms and fields, no guest checkout option, and hesitancy regarding the total cost of the basket.

If a consumer is already on your site looking at your products and adding them to the cart, you’ve already won half the battle, and you know they’re serious about wanting those products. It would be a shame to lose them at this crucial part of the process, so encourage successful checkout completion by allowing them to choose from a variety of payment methods in addition to credit cards and Paypal.

Splitit is an option that will help you encourage purchases, empowering consumers to buy via interest-free monthly installments with no credit application required, thereby alleviating potential hesitation and working with users’ budgets in mind.

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Guide through personalization

Personalization is the name of the game in a successful digital strategy that will not only encourage user purchases but also help foster loyalty. The 2016 Conversion Rate Optimization Report by Econsultancy and RedEye found that 92% of businesses saw increased conversation rates once they started to implement personalization features, though less than a quarter of businesses actually utilize this technology.

As most buyers both in-store and online are amenable to casual browsing, optimize the pre-purchase experience by learning the individual consumer’s behaviors, interests, and former browsing history, and use this data to tailor a personalized queue of recommended items.

This is precisely what Best Deals Today does by analysing user data and suggesting items that will best suit a specific user’s interests and needs. By suggesting specific recommended items that will catch the user’s eye from the get-go, he or she is more likely to spend increased time on a site, and purchase suggested products.

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Test and Test Again

A winning e-commerce strategy can’t be built overnight, so as always, it’s key to test and then test again. However, once you get a little more acquainted with consumer behavior and psychology, you’ll begin to understand what makes users more amenable to completing online purchases so you can meet them halfway.

Never neglect to keep the customer’s interests and propensities at the fore, so that you’ll consistently offer an online shopping experience that will provide value for the consumer and more lucrative conversions for your business.

Featured photo credit: lifehack.org via lifehack.org

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Yoav Vilner

CEO at Ranky

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Last Updated on February 15, 2019

7 Tools to Help Keep Track of Goals and Habits Effectively

7 Tools to Help Keep Track of Goals and Habits Effectively

Now that 2011 is well underway and most people have fallen off the bandwagon when it comes to their New Year’s resolutions (myself included), it’s a good time to step back and take an honest look at our habits and the goals that we want to achieve.

Something that I have learned over the past few years is that if you track something, be it your eating habits, exercise, writing time, work time, etc. you become aware of the reality of the situation. This is why most diet gurus tell you to track what you eat for a week so you have an awareness of the of how you really eat before you start your diet and exercise regimen.

Tracking daily habits and progress towards goals is another way to see reality and create a way for you clearly review what you have accomplished over a set period of time. Tracking helps motivate you too; if I can make a change in my life and do it once a day for a period of time it makes me more apt to keep doing it.

So, if you have some goals and habits in mind that need tracked, all you need is a tracking tool. Today we’ll look at 7 different tools to help you keep track of your habits and goals.

Joe’s Goals

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    Joe’s Goals is a web-based tool that allows users to track their habits and goals in an easy to use interface. Users can add as many goals/habits as they want and also check multiple times per day for those “extra productive days”. Something that is unique about Joe’s Goals is the way that you can keep track of negative habits such as eating out, smoking, etc. This can help you visualize the good things that you are doing as well as the negative things that you are doing in your life.

    Joe’s Goals is free with a subscription version giving you no ads and the “latest version” for $12 a year.

    Daytum

      Daytum

      is an in depth way of counting things that you do during the day and then presenting them to you in many different reports and groups. With Daytum you can add several different items to different custom categories such as work, school, home, etc. to keep track of your habits in each focus area of your life.

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      Daytum is extremely in depth and there are a ton of settings for users to tweak. There is a free version that is pretty standard, but if you want more features and unlimited items and categories you’ll need Daytum Plus which is $4 a month.

      Excel or Numbers

        If you are the spreadsheet number cruncher type and the thought of using someone else’s idea of how you should track your habits turns you off, then creating your own Excel/Numbers/Google spreadsheet is the way to go. Not only do you have pretty much limitless ways to view, enter, and manipulate your goal and habit data, but you have complete control over your stuff and can make it private.

        What’s nice about spreadsheets is you can create reports and can customize your views in any way you see fit. Also, by using Dropbox, you can keep your tracker sheets anywhere you have a connection.

        Evernote

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          I must admit, I am an Evernote junky, mostly because this tool is so ubiquitous. There are several ways you can implement habit/goal tracking with Evernote. You won’t be able to get nifty reports and graphs and such, but you will be able to access your goal tracking anywhere your are, be it iPhone, Android, Mac, PC, or web. With Evernote you pretty much have no excuse for not entering your daily habit and goal information as it is available anywhere.

          Evernote is free with a premium version available.

          Access or Bento

            If you like the idea of creating your own tracker via Excel or Numbers, you may be compelled to get even more creative with database tools like Access for Windows or Bento for Mac. These tools allow you to set up relational databases and even give you the option of setting up custom interfaces to interact with your data. Access is pretty powerful for personal database applications, and using it with other MS products, you can come up with some pretty awesome, in depth analysis and tracking of your habits and goals.

            Bento is extremely powerful and user friendly. Also with Bento you can get the iPhone and iPad app to keep your data anywhere you go.

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            You can check out Access and the Office Suite here and Bento here.

            Analog Bonus: Pen and Paper

            All these digital tools are pretty nifty and have all sorts of bells and whistles, but there are some people out there that still swear by a notebook and pen. Just like using spreadsheets or personal databases, pen and paper gives you ultimate freedom and control when it comes to your set up. It also doesn’t lock you into anyone else’s idea of just how you should track your habits.

            Conclusion

            I can’t necessarily recommend which tool is the best for tracking your personal habits and goals, as all of them have their quirks. What I can do however (yes, it’s a bit of a cop-out) is tell you that the tool to use is whatever works best for you. I personally keep track of my daily habits and personal goals with a combo Evernote for input and then a Google spreadsheet for long-term tracking.

            What this all comes down to is not how or what tool you use, but finding what you are comfortable with and then getting busy with creating lasting habits and accomplishing short- and long-term goals.

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