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What You Really Need Your Website Shopping Experience to be Like

What You Really Need Your Website Shopping Experience to be Like

Though e-commerce is no longer a new phenomenon, its relevance has been increasing with each year that passes. In fact, as per a 2016 study by comScore and UPS, 51% of shoppers buy goods online versus in-store, which has risen from 48% in 2015 and 47% in 2014. With over half of the population turning to digital for everyday purchases, it would be in any retailer’s best interest to re-evaluate the shopping experience offered in order to optimize the customer experience and maximize profits.

If you’re determined to offer a winning online shopping experience that will breed loyalty while augmenting your bottom line, keep the following four tips in mind:

Ensure optimal viewing on all platforms (especially mobile)

The rising popularity of online shopping has a host of contributing factors, including but not limited to expedited delivery times, promotional discounts, the ability to read user-generated reviews, and more.

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However, perhaps the biggest driving force towards the propensity to shop online is the convenience offered via mobile devices: Forrester predicts that e-commerce activity will reach 270 million people to the tune of $523 billion by 2020, up from 244 million buyers at $335 billion in 2015, largely on account of the increased propensity of buying on mobile.

In order to access the purchasing power of the mobile-savvy customer, it’s absolutely necessary to ensure optimal viewing and functionality across all platforms (desktop, iOS, Android, tablet, etc.) so as not to deter potential buyers on account of poor viewing and UX capabilities. Lastly, keep the amount of copy low and the emphasis on imagery high, both in terms of quality and showing the full scope of the relevant product.

Empower the buyer with an easy, secure payment experience

Consumers are wary to divulge their personal details as basic as their name and email address, let alone their payment details. Be sure your e-commerce site is encrypted via Hyper Text Transfer Protocol Secure (HTTPS) to foster buying confidence in your consumers.

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Furthermore, take active measures to eliminate shopping cart abandonment, the rate of which is a whopping 65.23%. A number of factors contribute to users halting the online purchasing experience, including the presence of too many forms and fields, no guest checkout option, and hesitancy regarding the total cost of the basket.

If a consumer is already on your site looking at your products and adding them to the cart, you’ve already won half the battle, and you know they’re serious about wanting those products. It would be a shame to lose them at this crucial part of the process, so encourage successful checkout completion by allowing them to choose from a variety of payment methods in addition to credit cards and Paypal.

Splitit is an option that will help you encourage purchases, empowering consumers to buy via interest-free monthly installments with no credit application required, thereby alleviating potential hesitation and working with users’ budgets in mind.

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Guide through personalization

Personalization is the name of the game in a successful digital strategy that will not only encourage user purchases but also help foster loyalty. The 2016 Conversion Rate Optimization Report by Econsultancy and RedEye found that 92% of businesses saw increased conversation rates once they started to implement personalization features, though less than a quarter of businesses actually utilize this technology.

As most buyers both in-store and online are amenable to casual browsing, optimize the pre-purchase experience by learning the individual consumer’s behaviors, interests, and former browsing history, and use this data to tailor a personalized queue of recommended items.

This is precisely what Best Deals Today does by analysing user data and suggesting items that will best suit a specific user’s interests and needs. By suggesting specific recommended items that will catch the user’s eye from the get-go, he or she is more likely to spend increased time on a site, and purchase suggested products.

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Test and Test Again

A winning e-commerce strategy can’t be built overnight, so as always, it’s key to test and then test again. However, once you get a little more acquainted with consumer behavior and psychology, you’ll begin to understand what makes users more amenable to completing online purchases so you can meet them halfway.

Never neglect to keep the customer’s interests and propensities at the fore, so that you’ll consistently offer an online shopping experience that will provide value for the consumer and more lucrative conversions for your business.

Featured photo credit: lifehack.org via lifehack.org

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Yoav Vilner

CEO at Ranky

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40 Top Productivity Apps for iPhone (2018 Updated)

40 Top Productivity Apps for iPhone (2018 Updated)

Over the years here at Lifehack, we’ve discussed plenty of apps that you can use to improve your overall productivity.

There are certain ones that many of our contributors and editors (past and present) have adopted over the long-term — there are always the stalwarts that stick around. But there are also new apps that crop up every day, adding more and more depth to the app category.

Some of the apps are incredibly plain and simple, while others are more robust and offer more features than you can shake a stick at. And everyone has the one they prefer.

It’s been our job (and still is our job) to keep abreast of all of the productivity-type apps out there. As a result — and as a bit of a refresher — we’ve put together a list of 40 best productivity apps for iPhone to provide you with an all-in-one resource for you.

Productivity apps to help you get things done

1. OmniFocus

This app is, while pricey, considered to be one of the (if not the) most robust and full-featured productivity apps on the market.

Download it here.

    2. Forest

    Train yourself to put your phone down and stay focused on the task at hand by playing with this planting game. It’s fun and will help you achieve more.

    Download it here.

      3. Things

      Another robust choice, this app is a favorite amongst “productivityists”.[1]

      Download it here.

        4. 30/30

        Recently covered here at Lifehack

        , 30/30 is a newcomer to the game that incorporates lists and timing of tasks into an elegant and easy-to-use interface.

        Download it here.

          5. Any.Do

          A beautiful-looking app that is both easy on the eyes and your wallet.

          Download it here.

            6. PocketLife Calendar

            This calendar app is specifically designed to be stylish and super easy-to-use. You can organize your life easily with different modern features.

            Download it here.

              7. Asana

              We’ve covered Asana here at Lifehack

              , and it is being actively developed by a strong team committed to making collaborative task management a more efficient and effective experience.

              Download it here.

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                8. ToDoist

                This app keeps track of everything – from simple errands to your most important projects – so you can get it all done and enjoy more peace of mind along the way.

                Download it here.

                  9. FlowTasks

                  From the folks at MetaLab, Flow is a gorgeous collaborative task management app that is easy-to-use and incredibly functional.

                  Download it here.

                    10. Calendars 5

                    This calendar app focuses on events that help you to keep track of upcoming events and tasks easily. It has everything you need to organize, track and complete your to-dos.

                    Download it here.

                      11. Clear – Tasks, Reminders & To-Do Lists

                      A fun and innovative list-making app that relies on swiping and pinching to make things happen. Clear created a lot of buzz when it launched, and might be the perfect to-do list gateway app for many.

                      Download it here.

                        12. Due

                        A robust reminders app that lets you store and maintain reminders of all types. It’s replaced Reminders for me when it comes to the basics, and it’s worth a look if you want to keep the mundane stuff out of your head and cluttering your mind.

                        Download it here.

                          13. Checkmark 2

                          I use this app

                          for location-based reminders (such as groceries I need to get or single items I need to pick up from various locations). Checkmark is simple to use and a valuable addition to my productivity arsenal.

                          Download it here.

                            14. TeuxDeux

                            Created by Tina Roth Eisenberg and Fictive Kin — Teux Deux is simple and incredibly stellar in terms of design. If you like lists (including the popular “Someday Bucket”) and want to associate dates with tasks, then Teux Deux will be right up your alley.

                            Download it here.

                              15. Wunderlist 

                              Another incredibly popular choice is Wunderlist. Part of 6Wunderkinder’s software family, it sports a gorgeous design and is incredibly functional. We’ve talked about the app a couple of times here at Lifehack, so check those posts out here.

                              Download it here.

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                                16. Nirvana

                                For the GTD enthusiasts, there’s Nirvana. Straight from the source: “Nirvana frees your mind to focus on actually getting things done. If you’ve had enough of generic to-do lists, it’s time for Nirvana.”

                                Download it here.

                                  17. Priorities

                                  An elegant-looking task management app that has received decent reviews,[2] this could be the one for you if you’re not a fan of OmniFocus or Things — especially if you need (or want) to share tasks with others.

                                  Download it here.

                                    Productivity apps that help you build habits

                                    18. Productive

                                    With this app, you can plan your habits with an easy-to-use interface, schedule habits for any time of the day, set smart reminders for each time of the day and stay on track with useful feedback. This app is perfect for anyone who wants to build a habit that sticks.

                                    Download it here.

                                      19. Habitica: Gamified Taskmanager

                                      You can complete tasks and build habits in a more fun way with this app. Input your Habits, your Daily goals, and your To-Do list, and then create a custom avatar. Check off tasks to level up your avatar and unlock features such as armor, pets, skills, and even quests.

                                      Download it here.

                                        20. Streaks

                                        This app follows the model of the popular “don’t break the chain method” in that you use the app to track how you are donig in the pursuit of your goal. Great for goal-setting — and an easy and elegant interface to boot.

                                        Download it here.

                                          21. Remember The Milk

                                          Another popular to-do list app, Remember The Milk has a huge following. It has plenty to offer, including the ability to share tasks with others.

                                          Download it here.

                                            22. Day One Journal

                                            When it comes to journaling, nothing really beats Day One. Its latest update added a slew of features that will make you want to start making journaling a habit.

                                            Download it here.

                                              Productivity apps that makes organization easy

                                              23. Evernote

                                              Touted as the world’s most widely-used productivity app, Evernote an be used simply as a notetaking app or can be customized to be your GTD app of choice — among other things.

                                              Download it here.

                                                24. Pocket

                                                You can save an article, video or link you want to read or watch later to Pocket from anywhere including your computer, Safari, email, and your favorite apps like Facebook, Twitter, Flipboard, and Feedly.

                                                Download it here.

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                                                  25. Sync.Me

                                                  This app identifies unknown phone calls, warns you from annoying spam calls, and adds a caller picture to your contacts from Facebook, Twitter and Google+.

                                                  Download it here.

                                                    26. Droplr

                                                    One of the most popular file-sharing apps out there today. Straight from the source: “Stay productive on the go. Droplr for iPhone keeps you in sync and makes sharing on the iPhone natural.”

                                                    Download it here.

                                                      27. Dropbox

                                                      Before iCloud, there was Dropbox. And there still is Dropbox, which is still widely used by both Mac and PC users all over the globe. It’s like having a flash drive in your iPhone. A must-have.

                                                      Download it here.

                                                        28. iDolly 

                                                        In conjunction with Dolly Drive and DollySync, iDolly allows you to edit and share your documents from your iPhone.

                                                        Since all your changes sync automatically to all your devices, the current version of a document will always be accessible because Dolly Sync keeps everything in sync. Very handy.

                                                        Download it here.

                                                          29. Soulver

                                                          It may seem odd that a calculator app shows up on this list, but this is no ordinary calendar app. Ben Brooks over at The Brooks review describes Soulver as follows: “It is what calculators would have been if they were invented at the same time computers were, instead of what we have with most calculator apps.” [3]

                                                          Download it here.

                                                            Productivity apps that help you work smart

                                                            30. Captio

                                                            A simple capture tool. Straight from the developers: “It’s simple. Open Captio and start typing. When you’re done, hit Send. The note is immediately delivered to your email inbox.”

                                                            Download it here.

                                                              31. Drafts

                                                              A tremendous capture tool that allows for simple capture, followed by sending items to various applications such as OmniFocus, Things and more.

                                                              Download it here.

                                                                32. NoteShelf 2

                                                                This is a perfect note-taking app for you. You can take beautiful handwritten notes, type, annotate PDFs, record audio & create lists. You can organize them into categories or groups.

                                                                Download it here.

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                                                                  33. Doodle

                                                                  This app links directly with the Doodle service, which is one that allows you to plan and organize meetings far more efficiently and effectively. Lifehack contributor Steve Dotto has written about Doodle more in-depth here.

                                                                  Download it here.

                                                                    34. TextExpander (Legacy)

                                                                    I have saved countless hours of time with TextExpander, and despite its inability to be as robust on iOS as it is on the Mac, it is still a worthy app to have in your arsenal.

                                                                    Download it here.

                                                                      35. Launch Center Pro

                                                                      A quick launcher for the iPhone that doesn’t just launch an app…with some of them it can do much more. This app saves you time by launching complex actions in a single tap.

                                                                      Download it here.

                                                                        36. GoodReader

                                                                        This may seem to be an odd one to make this list, but here are plenty of reasons why it is here with this article.

                                                                        Download it here.

                                                                          37. LogMeIn

                                                                          Want to be able to control your Mac from wherever you are? Then get this app.

                                                                          Download it here.

                                                                            Productivity apps that improve security

                                                                            38. 1Password

                                                                            There is simply no better password manager out there. I’ve even put together a 1Password Emergency Kit worth looking at here.

                                                                            Download it here.

                                                                              39. LastPass Password Manager

                                                                              You can store passwords and logins, create online shopping profiles, generate strong passwords, track personal information in photo and audio notes.

                                                                              All you have to do is remember your LastPass master password, and LastPass autofills web browser and app logins for you.

                                                                              Download it here.

                                                                                40. Truecallers

                                                                                Identify and block spammers, search for unknown numbers and call friends easily with this app. With a community-based spam list from over 250 million users, you’ll need this app.

                                                                                Download it here.

                                                                                  There are plenty of other options out there (and we’ve heard from readers in the past as to what they enjoyed using), but these 40 are among the best.

                                                                                  Reference

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