Business cards are a great way to relate to your customer base, including prospects. You might do your homework and say all the right things to a prospect, and just when they say ‘I’m in, let me have your contact info,’ then it happens: you have to grab a cocktail napkin or some crumpled piece of paper to take their number or give them yours; there, that unprofessional moment is the one you will want to avoid at all cost. Besides being unprofessional, if a prospect gets home and unloads his pockets, and finds a piece of paper and a business card he got from two sales people earlier who do you think is getting the deal? Yeah, that’s right.
When the customer goes to look for contact information the words may be faded, smeared, or not legible. That said, here are the top four benefits of creating great cards.
1. Go Professional
Creating a business card is an exciting way to share a business image, attitude, and contact information. Use a company logo, interesting graphic, or a white background and clearly printed font. Try to use the same logo that is on the company advertising literature, printed letterhead, and social media pages.
More companies are open to engaging with customers online. There are technologically savvy people of all ages who want to do business with companies that care. The business card can also display one or several social media addresses. Creating a Facebook fan page is a fun way to interact with the public. An interested person may sign up to be a fan, but a business card makes your business appear to be on another level of professionalism.
2. Pin Clientele
Word-of-mouth referrals are extremely popular. If the customer that received excellent service already has a business card in their possession, it is easy for them to make a strong referral, instead of the interested party receiving directions and a name or an incorrect web site address. Order enough business cards to last for at least six months. Distribute the cards at networking events, casual meetings, and give them away to current clients. Make it easy for people to find the company location online and offline. Go to local, non-competing businesses and ask to leave a few cards. Leave the cards at community bulletin boards, local churches, school lobbies, and any place that is open to this idea.
3. Generate Revenue
Over the years, businesses and individual have used business cards as a marketing tool without actually knowing the extensive benefits it has on a company’s return on investment. Use the bottom of the card and add an irresistible offer to entice your contacts to take action. Just like any marketing channel, doing this can really do the magic. Therefore, a well-designed business card with a coupon or special offer over a specified period can serve to generate revenue for a company.
4. Auto- Referral
A business card can pass hands several times. Give the best phone number and domain-based email address for customer service inquires or concerns on the front or back of the card. Decide in advance how contact should be made. If business demands do not allow for phones or emails to be answered quickly, consider outsourcing or delegating this task. There may be an employee that can handle incoming calls, respond to emails, return phone calls, and check social media inboxes.
Designing business cards may require a lot of creativity, but basically you just want to get out your company information. However, it can be damaging to an extent if you’re serving out mediocre cards, as you could lose some very stylish prospects that way. Therefore, ensure you create business card that will project your company in a good light.
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