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How a Business Card Can Revamp Your Business Story and Get Your Company Growing

How a Business Card Can Revamp Your Business Story and Get Your Company Growing

Business cards are a great way to relate to your customer base, including prospects. You might do your homework and say all the right things to a prospect, and just when they say ‘I’m in, let me have your contact info,’ then it happens: you have to grab a cocktail napkin or some crumpled piece of paper to take their number or give them yours; there, that unprofessional moment is the one you will want to avoid at all cost. Besides being unprofessional, if a prospect gets home and unloads his pockets, and finds a piece of paper and a business card he got from two sales people earlier who do you think is getting the deal? Yeah, that’s right.

When the customer goes to look for contact information the words may be faded, smeared, or not legible. That said, here are the top four benefits of creating great cards.

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1. Go Professional

Creating a business card is an exciting way to share a business image, attitude, and contact information. Use a company logo, interesting graphic, or a white background and clearly printed font. Try to use the same logo that is on the company advertising literature, printed letterhead, and social media pages.

More companies are open to engaging with customers online. There are technologically savvy people of all ages who want to do business with companies that care. The business card can also display one or several social media addresses. Creating a Facebook fan page is a fun way to interact with the public. An interested person may sign up to be a fan, but a business card makes your business appear to be on another level of professionalism.

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2. Pin Clientele

Word-of-mouth referrals are extremely popular. If the customer that received excellent service already has a business card in their possession, it is easy for them to make a strong referral, instead of the interested party receiving directions and a name or an incorrect web site address. Order enough business cards to last for at least six months. Distribute the cards at networking events, casual meetings, and give them away to current clients. Make it easy for people to find the company location online and offline. Go to local, non-competing businesses and ask to leave a few cards. Leave the cards at community bulletin boards, local churches, school lobbies, and any place that is open to this idea.

3. Generate Revenue

Over the years, businesses and individual have used business cards as a marketing tool without actually knowing the extensive benefits it has on a company’s return on investment. Use the bottom of the card and add an irresistible offer to entice your contacts to take action. Just like any marketing channel, doing this can really do the magic. Therefore, a well-designed business card with a coupon or special offer over a specified period can serve to generate revenue for a company.

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4. Auto- Referral

A business card can pass hands several times. Give the best phone number and domain-based email address for customer service inquires or concerns on the front or back of the card. Decide in advance how contact should be made. If business demands do not allow for phones or emails to be answered quickly, consider outsourcing or delegating this task. There may be an employee that can handle incoming calls, respond to emails, return phone calls, and check social media inboxes.

Designing business cards may require a lot of creativity, but basically you just want to get out your company information. However, it can be damaging to an extent if you’re serving out mediocre cards, as you could lose some very stylish prospects that way. Therefore, ensure you create business card that will project your company in a good light.

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Featured photo credit: Pixabay via pixabay.com

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George Olufemi O

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Last Updated on September 10, 2018

Overcoming The Pain Of A Breakup: 3 Suggestions Based On Science

Overcoming The Pain Of A Breakup: 3 Suggestions Based On Science

We thought that the expression ‘broken heart’ was just a metaphor, but science is telling us that it is not: breakups and rejections do cause physical pain. When a group of psychologists asked research participants to look at images of their ex-partners who broke up with them, researchers found that the same brain areas that are activated by physical pain are also activated by looking at images of ex-partners. Looking at images of our ex is a painful experience, literally.[1].

Given that the effect of rejections and breakups is the same as the effect of physical pain, scientists have speculated on whether the practices that reduce physical pain could be used to reduce the emotional pain that follows from breakups and rejections. In a study on whether painkillers reduce the emotional pain caused by a breakup, researchers found that painkillers did help. Individuals who took painkillers were better able to deal with their breakup. Tamar Cohen wrote that “A simple dose of paracetamol could help ease the pain of a broken heart.”[2]

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Just like painkillers can be used to ease the pain of a broken heart, other practices that ease physical pain can also be used to ease the pain of rejections and breakups. Three of these scientifically validated practices are presented in this article.

Looking at images of loved ones

While images of ex-partners stimulate the pain neuro-circuitry in our brain, images of loved ones activate a different circuitry. Looking at images of people who care about us increases the release of oxytocin in our body. Oxytocin, or the “cuddle hormone,” is the hormone that our body relies on to induce in us a soothing feeling of tranquility, even when we are under high stress and pain.

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In fact, oxytocin was found to have a crucial role as a mother is giving birth to her baby. Despite the extreme pain that a mother has to endure during delivery, the high level of oxytocin secreted by her body transforms pain into pleasure. Mariem Melainine notes that, “Oxytocin levels are usually at their peak during delivery, which promotes a sense of euphoria in the mother and helps her develop a stronger bond with her baby.”[3]

Whenever you feel tempted to look at images of your ex-partner, log into your Facebook page and start browsing images of your loved ones. As Eva Ritvo, M.D. notes, “Facebook fools our brain into believing that loved ones surround us, which historically was essential to our survival. The human brain, because it evolved thousands of years before photography, fails on many levels to recognize the difference between pictures and people”[4]

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Exercise

Endorphins are neurotransmitters that reduce our perception of pain. When our body is high on endorphins, painful sensations are kept outside of conscious awareness. It was found that exercise causes endorphins to be secreted in the brain and as a result produce a feeling of power, as psychologist Alex Korb noted in his book: “Exercise causes your brain to release endorphins, neurotransmitters that act on your neurons like opiates (such as morphine or Vicodin) by sending a neural signal to reduce pain and provide anxiety relief.”[5] By inhibiting pain from being transmitted to our brain, exercise acts as a powerful antidote to the pain caused by rejections and breakups.

Meditation

Jon Kabat Zinn, a doctor who pioneered the use of mindfulness meditation therapy for patients with chronic pain, has argued that it is not pain itself that is harmful to our mental health, rather, it is the way we react to pain. When we react to pain with irritation, frustration, and self-pity, more pain is generated, and we enter a never ending spiral of painful thoughts and sensations.

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In order to disrupt the domino effect caused by reacting to pain with pain, Kabat Zinn and other proponents of mindfulness meditation therapy have suggested reacting to pain through nonjudgmental contemplation and acceptance. By practicing meditation on a daily basis and getting used to the habit of paying attention to the sensations generated by our body (including the painful ones and by observing these sensations nonjudgmentally and with compassion) our brain develops the habit of reacting to pain with grace and patience.

When you find yourself thinking about a recent breakup or a recent rejection, close your eyes and pay attention to the sensations produced by your body. Take deep breaths and as you are feeling the sensations produced by your body, distance yourself from them, and observe them without judgment and with compassion. If your brain starts wandering and gets distracted, gently bring back your compassionate nonjudgmental attention to your body. Try to do this exercise for one minute and gradually increase its duration.

With consistent practice, nonjudgmental acceptance will become our default reaction to breakups, rejections, and other disappointments that we experience in life. Every rejection and every breakup teaches us great lessons about relationships and about ourselves.

Featured photo credit: condesign via pixabay.com

Reference

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