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7 Things Non-Profits Can Do to Promote Themselves Online

7 Things Non-Profits Can Do to Promote Themselves Online

If there is one thing that non-profits don’t have a lot of, it’s money. That’s why if you run a non-profit, you have to come up with creative, inexpensive ways to promote your organization. It is particularly important to promote your non-profit online. You don’t have to spend a lot of money to do this if you know what you are doing. Here are seven things that you can do to promote your non-profit online without going over your limited marketing budget.

1. PPC with Google Ad Grants

Pay-per-click (PPC) marketing isn’t just about paying for something. Google’s Ad Grants program pretty much gives money to non-profits so they can advertise on the Google search engine. Microsoft and Google give approximately $1 billion to non-profits annually to help them with advertising. All you need to be considered for a grant is an AdWords account, a Google non-profit account, and your AdWords customer ID.

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2. Use Real-Time Apps

Snapchat is a tool that you need to take advantage of along with other real-time apps. You can use these apps to show donors the work that your non-profit is doing in real-time. This way, they see where their money is going, and they will be more likely to contribute again in the future. If you are working on a project, snap regularly to let your followers see the progress that is being made.

3. Promotional Services

There are a number of great services that will help to promote your non-profit online. TechSoup provides images for non-profits to use. NYC HelpDesk helps with SEO for non-profits; their service will help build brand awareness and increase website traffic. There is also Google for Non-Profits, and Bright NonProfit, a group that will help you with video marketing. Be sure to also check out MailChimp, which handles email marketing for non-profits.

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4. Facebook “Donate Now”

Facebook now allows some non-profits to add a “Donate Now” button to their Facebook pages. This lets users donate money while they are on Facebook, without having to navigate to another website. You need to have a verified Facebook page, hold verified 501(c)(3) status, be based in the United States, and agree to all of the terms and conditions. If you meet all of the conditions, you could start collecting donations through your Facebook page.

5. Channel Your Network

You never know who in your network knows someone who could be a huge help for your non-profit. For instance, someone may know a celebrity and may be able to talk that celebrity into writing a short post asking people to donate or volunteer for your non-profit. All you have to do is talk to one person who can advocate for you in a big way, and you will get a lot of donations. Tap into your network to find the most influential people you can reach.

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6. Target Social Media Influencers

It is time to start targeting the influencers on social media websites. These are the people who not only have followers but have value with those followers. In fact, many businesses are now targeting these influencers rather than a targeted audience of potential customers. They’ve found that this strategy is ultimately a lot more effective for helping them gain new followers and customers. Non-profits can do the same to gain more donors and volunteers.

7. Use Facebook Ad Event Promotion

While a lot of groups simply post events on their own Facebook pages, there is also an ad option for promoting events that many are not aware of. This is one of the best ways to be able to reach out to those who aren’t already following you. Setting up an event ad is quick and easy, and it doesn’t cost much so it won’t dent your budget.

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Featured photo credit: Iliescu Victor via pexels.com

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Jane Hurst

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Last Updated on September 23, 2020

Do What You Love and Love What You Do to Achieve More

Do What You Love and Love What You Do to Achieve More

Are you waking up each day looking for that perfect thing, activity, or job that will make your life work? Or, maybe you are looking for that perfect relationship. Once you “get” this new thing that will allow you to do what you love, you are sure that you will be happy forever.

In reality, life doesn’t work like that, and we would probably get bored if it did. There is likely no one thing, experience, or activity that will keep you feeling passionate and engaged all the time. What’s important is staying connected to what you love and continuing to grow in the process.

Here, we’ll talk about how to get started doing what you love and achieving more in life through the motivation it brings. Doing this doesn’t have to take a long time; it just takes determination and energy.

Most People Already Know Their Passion

So many people walk around in life “looking for” their passion. They look for it as if true passion is some mysterious thing that is difficult to find and runs away once you find it. However, the problem is rarely lack of passion.

Most of us already know what we love to do. We know what excites us, even if we haven’t done it for years. Instead, we focus on what we think we “must” do.

For example, maybe you love building model cars or painting pet portraits. Yet, each day you work a completely unrelated job and make no time for the activity you already know you love. The truth is you probably don’t need to find your passion; you just need to start doing what you already know you’re passionate about[1].

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No Activity Is Exciting All the Time

Even people who are living their dream lifestyle or working their dream job don’t love it all the time. Every job or lifestyle has parts of it that we won’t like.

Let’s say your dream is to become an actress, and you succeed. You may not enjoy the process of auditioning and facing rejection. You may experience moments of boredom when you practice your lines over and over again. But the overall experience is totally worth it.

Most of life is like that. Don’t set yourself up for disappointment by demanding that life be perfect all the time. If things were perfect and easy, you would ultimately stop learning and growing, and life would begin to lack even more meaning in that case.

Be grateful for both the good and bad moments as they are both entirely necessary if you genuinely want to do what you love and love what you do.

Doing What You Love May Not Be Easy

Living a life you love is unlikely to be easy. If it was, you would not grow very much as a person. And, if you think about a great book or movie, the growth of the main character is what matters most.

What if the challenges you meet along your path to living a life you love were designed to make you grow as a person? You may actually start looking forward to challenges instead of dreading them. An easy life hardly ever makes a compelling story.

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If you struggle to overcome challenges, try writing them down each time you encounter one. Then, write down three ways you could tackle it. Try one, and if it doesn’t work, try another. This way, you’ll learn what does and doesn’t work for you.

How to Do What You Love

There are many small steps you can take to ensure you are making time to do the things you love. Start with these, and you’ll likely find that you’re already on the right track.

1. Choose Your Priorities Wisely

Many people claim they want to do something, yet they don’t do it. The truth is they might not really want to do it in the first place[2].

We all end up following through on what matters most to us. We make decisions moment by moment about what we need to focus on. What we choose to do is what we deem most important in our lives.

If there is something you claim you want to do but you don’t do it, try asking yourself how much you really want it or where it’s currently placed on priority list. Are there other things you want more?

Be honest with yourself: what you currently do each day is a reflection of your priorities. Recognize that you can change your priorities at any time.

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Make a list of your priorities. Really take the time to think this through. Then, ask yourself if what you are doing each day reflects them. For example, if you believe your top priority is spending more time with your family, but you consistently take on extra hours at work, you’re not really prioritizing things in the way you think you are.

If this is happening, it’s time to make a change.

2. Do One Small Thing Each Day

As stated above, doing what you love doesn’t have to mean finding that perfect job that makes you want to jump out of bed in the morning. If you want to do what you love, start with one small thing each day.

Maybe you love reading a good book. Take ten minutes before bed to read.

Maybe you love swimming. Get a membership at the local YMCA, and go there for thirty minutes after work each day.

Dedicating even a short amount of time to something that brings you joy each day will improve your life overall. You may find that, over time, a career path related to what you love to do pops up. After doing the thing you love each day, you’ll be more than prepared to take it on when the opportunity arises.

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If you need help making time for your passions, check out this article to get started.

3. Prepare to Make Sacrifices

If you are an exceptionally busy person (aren’t we all?), you may have to make sacrifices in order to make space for the things you are passionate about. Maybe you take on less extra hours at the office or take thirty minutes away from another hobby in order to develop another that you enjoy.

Looking at your priority list will help you decide what can get put on the back burner and what can’t. Remember, do this thinking about what will help you feel good about how you’re spending your time. 

For example, if you love writing but rarely make time for it, consider getting up 30 minutes earlier than normal. Or instead of browsing your phone for 30 minutes before bed, you can write instead. There is always a way to find time for what you love.

Final Thoughts

If you love what you do, each day becomes a joyful adventure. If you don’t love what you are doing, life feels like a chore. The best way to achieve success is to design a life you love and live it every day.

Remember, doing something you love doesn’t have to include big gestures or time-consuming projects. Start small and grow from there.

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Featured photo credit: William Recinos via unsplash.com

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