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7 Unique Ways to Shape Your Consumer Experience Strategy for Better Results

7 Unique Ways to Shape Your Consumer Experience Strategy for Better Results

If you’re in the business of selling, you know the importance of having a steady stream of customers. Your customers will more or less decide your fate on whether or not you succeed or fail. However, simply offering products or services is not enough. There are others offering the same things and you must find a way to stand out. Part of how you can separate yourself from the competition is how you treat your customers. Here are seven ways you can mold your consumer experience strategy to get you the best results.

1. Consider your display design

How you set up your shop will also affect how your consumers relate to you. Is it overwhelming with all the variety of options (or lack thereof) that you have? According to Udizine.com, knowing how to display retail merchandise will be a major factor in your customers’ experience. Using the right display techniques can help make for an easier customer experience. For example, if your customer needs a shirt of a certain color and your store is grouped by color, they will immediately know where to go and be relieved.

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2. Get feedback from the customers

If you don’t ask the customers how they felt about their shopping experience, you won’t know. Maybe they have plans to never return or perhaps they want to bring all of their friends; you won’t know without asking. Their feedback provides great insight because it’s from a perspective outside of the store and they may highlight aspects of the experience you hadn’t considered.

3. Actually respond to the feedback of customers (and employees)

Simply having your customers or employees fill out surveys won’t get the changes you need. It’s about how you use the information. If the customers and employees are complaining about the same things (for example, a shortage of merchandise and the loss of business caused by this), then you’ll have an idea of where to begin. Both the consumer and employees are more likely to invest their time, energy and money into your brand if they feel as if their voice has been heard.

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4. Understand who your customers are

Much like in film, knowing your audience will provide the right hints on how to properly reach them. You’ll want to be able to answer the following to determine who your consumers are: how old are they, men or women, what types of colors do they like, why do they like this and so on. By treating your consumers as people and not just numbers, you’ll be able to create a customer-focused support base.

5. Invest emotionally in them

Think of your business with your customers as a relationship. Because a lot of our decisions are emotion-based, it’s vital to tap into that core of your consumer. Whether it’s a birthday discount or remembering a regular customer, these simple acts will help create that bond. When customers feel an actual connection, they will often: recommend your store or service to others (giving you free marketing), be repeat buyers, not worry about the price and will not go to other providers.

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6. Figure out what the customer thinks before and after they buy

Before they even walk into your store, you must consider why the consumer would want to do that. Are they seeking a gift or are they just browsing to see what options they have? By knowing where the customer is mentally, you can know how to approach them. If they’ve been there before, you don’t need to explain how your discount system works or where to find certain items. After the sale is an important time because you don’t want them to return the products. Careful consideration of giving attention before and during the shopping experience will mean your customer feels good about the purchase.

7. Have a defined goal for customer experience

This is simple: know what you want your customers to feel when they shop with you. Have a common standard core of values that is company-wide that clearly outlines your mission and purpose. Having a goal will make structuring the consumer experience easier for you and your customers.

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Featured photo credit: Andi_Graf via pixabay.com

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Create an Eye-Catching Logo to Focus Your Brand

Create an Eye-Catching Logo to Focus Your Brand

We live in a world where brands surround us. We recognize companies through their logo designs rather than their service or products. Our philosophy is that if it’s a brand, it means it’s good. Why? Because it’s known and recognized by all. Youngsters prefer to wear Nike or Reebok footwear, even if there are the same designs in local companies, just because they will be easily recognized as branded by their friends and family.

A logo is a statement of a business or a company and a sign of individuality, which distinguishes one brand from another. Even a child would recognize the M of the McDonalds, even from far away. The people use the logo to associate with the brand or the company. Creating and setting up a business is easy, but making it a brand is difficult. To make your business a brand, the most important thing is to create an eye-catching logo design.

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One must think that how difficult would it be to create a catchy logo? It is a major task.

There is a lot of work that goes into the making of the perfect logo, which is a recognizing factor for people. Here are some of the tips that will help you in creating a logo design that will make your business a brand.

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Gauge the Market

Study your business or company and see the competitor company’s logo designs. Know the business in and out and write down all the important points and use them to create a related logo design.

Research

Conduct research about the client and customers and the target market. What is the business about? If the products cater to children then create a colorful and lively logo, while if it is for corporate parties, then create a formal and attractive logo.

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Link It

Whatever logo you design, keep in mind that it should relate to the company and the nature of business. The logo is used to recognize the brand, so it should have connections with the company’s history and future.

Use Resources

There are some applications available for you to download and create a perfect logo. You can use the variety of samples and tweak it a bit to your liking by changing the colors or font.

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Font and Colors

Always make sure to use bold and striking colors. Study the color therapy and what affect each color has on the onlookers. Choose bright colors for an attractive and appealing logo design. Use creative fonts so that it instantly hooks up the customers.

Customize

Learn Photoshop, Adobe, and Illustrator for that eye-catching logo design. Create a customized logo design with abstracts and images, or choose a picture. You can also make use of solid shapes or go with a flow and retro design. A tagline or your company name or your name initials can also be a logo design. Just incorporate it in a unique way, so it stands out from the others.

The logo is a signature of your brand; it is one of the company’s most valuable assets. A well-designed logo is the one that exposes your business and communicates your message to the public.  Designing an eye-catching logo is not that simple as it sounds; it demands a lot of creative imagination and out of box thinking.  Whatever logo you design, ask your friends and family to view and ask them their suggestions and change and set it accordingly, as they represent the public. A well-designed logo should represent the true and perfect image of a company to the people. Make sure your logo design represents your brand and has striking effects.

Featured photo credit: Yuanbin Du via unsplash.com

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