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The Dos and Don’ts on Becoming an Efficient Marketer

The Dos and Don’ts on Becoming an Efficient Marketer

Marketing is a different animal than it was in the old days. Brands have ditched postcard mailings and highway billboards in favor of content marketing, social media marketing, and all things digital. Blog content creation is a big priority for marketers, as is social media. This is good since more than 70% of internet users over the age of 18 use Facebook, Instagram has over 500 million monthly active users, and Twitter is the place to go if you want to market internationally. The platform has four times the users than the US. We’re not even going to pretend that this article covers all marketing strategies. The first “do” on the list is this is: you have to be a social media marketer. So, how do you become an effective social media marketer?

Make Your Content Unique And Creative

Simply sharing your latest blog post via social media is not enough. In fact, on Facebook, it could be the kiss of death. Posts with links do not have as much likelihood of appearing in your follower’s news feeds as pure text or pure image posts. Since the majority of humans are visually-oriented, the pure image posts perform better on social media. That doesn’t mean you can’t include text within the image, nor does it mean you can’t write compelling copy above the post before you share it. But those link posts; they don’t always make it through. That doesn’t mean you shouldn’t post them, but your social content needs to be a mix of educational posts, promotional posts, and purely social posts.

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Not only does your content need to be interesting, it needs to be relevant. How do you make sure it’s both? One sure-fire way is to create posts based on events and trends and make sure you post about holidays. There is nothing wrong with appealing to a social user’s sensibilities and emotions. After all, social media is a SOCIAL thing, and people want to be surprised and delighted. One great way to post contextual and relevant visual content is to use PromoRepublic. It has a fully stacked social calendar, and you can pick posts based on your industry. It’s a great tool that lets you publish great content with just a few clicks.

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Understand Your Audience

Whether you’re writing blog posts, creating social posts, or creating ads, you have to understand your audience. That means understanding certain key demographics through analytics tools and the close attention you pay to your post engagement. Facebook Insights can give you rich, actionable data without the need to hire an outside analyst to tell you about your existing audience. Facebook Ads Manager can help you target your IDEAL demographic which is important since not every single person who likes your Facebook page is necessarily your ideal customer. Twitter Ads isn’t as robust as Facebook Ads, but you can still target your audience based on gender, keywords, interests, geography, and more. Identifying your audience is the first step to understanding them. Once you’ve identified them, dig deep to find out what pages they like, who they follow, and what sorts of posts they engage with. It takes time, but there’s really no substitute for deep market research.

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Other Dos

  • Include a variety of content: blogging (especially on diverse topics), infographics, animation, etc. This includes diversity that translates to more readers.
  • Make the content sharing process as simple as possible.
  • Make certain that your posts are high quality with no blunders, no irrelevant content.
  • ENGAGE with your fans and followers.

Don’t Overdo It

Make sure you aren’t posting too often on your social accounts. Generally, 5-7 tweets per day, 2-3 Instagram posts, and 2-3 Facebook posts is plenty if not a little excessive. Your audience research should tell you when your fans and followers are online the most, so schedule your posts for those times. Don’t post the same thing on Facebook at the exact moment you post it on Twitter or Instagram. If people think you’re posting the same thing on all your social platforms, they may only follow one, or they may unfollow you completely. Also, don’t annoy your fans and followers by liking every single one of their posts, retweeting every tweet or “hearting” every IG post. Be moderate and don’t be creepy.

Don’t Neglect Your Profiles

There is a lot of truth to the expression “out of sight, out of mind.” If you stop posting regularly, people will forget about you. And, if you just set-it-and-forget-it, you’re wasting a great opportunity to engage with your social audience. That, no doubt, is the activity that most often leads to conversion. Network just like you do in real life and build relationships.

Other Don’ts

  • Don’t plagiarize and directly copy other content. You invalidate yourself completely when you do this.
  • Don’t compromise quality for quantity. The bulkier the content doesn’t necessarily mean more the audience.
  • Don’t shove a well-known story down the throats of your readers. When you notice a story has been covered a thousand times already, why do you need it?

Being a successful social media marketer means being a successful marketer. Don’t believe us? Check out the businesses and brands on Facebook, Twitter, and Instagram and tell us that social media isn’t the most effective way to market.

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Tanvir Zafar

The founder of ISU Technologies, passionate in writing about productivity, creativity, entrepreneurship, work and technology.

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Last Updated on July 18, 2019

How to Sharpen Your Transferable Skills For a Swift Career Switch

How to Sharpen Your Transferable Skills For a Swift Career Switch

Most people grow up with dreams to go to college and graduate with high-paying job offers waiting for them the week after graduation. Others may favor non-traditional career paths. But the desire is the same: to find a job we love where compensation is commensurate with experience.

However, plans change. For instance, what started out as a dream to be a surgeon is cut short by a nasty injury and you’re debating how to transition into a new role. Or you might be facing being let go from your current employer and are anxious about “options out there.”

Whatever the case may be, switching careers can be intentional or unintentional. What matters is that you’re well-prepared, and the only way to do so is to learn new skills — hone in on your transferable skills.

Why Hone in on Your Transferable Skills?

There are several reasons you need to develop these skills if you want to go far in life and your career. In a nutshell, honing in your your transferable skills can lead to:

Better Job Offers

Continuous assessment and improvement of your skills widens the pool of job offers for you to make selections from. You’re no longer tethered to one industry as you’re able to lead your career by design, not by default.

People with transferable skills on a resume also open up opportunities for more potential employers.

Increase in Pay and More Responsibilities

You’ve heard the saying “with great power come great responsibility.” In your case, transferable skills make you more marketable to employers which could lead to pay raises.

Although this isn’t an automatic process– you have to be proactive about what you want in the marketplace, there is a chance that these pay raises will come with change in titles and roles.

A Shot at Entrepreneurship

Yes, changing career paths also includes the possibility of working for yourself. With these skills and work experience, you could live anywhere in the world and design a life and career you want.

We’ve talked about why you need to strengthen your transferable skills but what are some these skills, and how can you work on them?

13 Tips to Sharpen Your Transferable Skills

1. Update Your Resume

You might be surprised to know this but yes, updating your resume is a skill. The very first thing you should do while thinking about switching careers is to highlight attributes that make you very desirable candidate to employers.

Think about your volunteer experiences, freelance projects, and school projects. Although they might seem insignificant, they demonstrate your ability to deliver results that several companies are looking for.

While you might have held several positions since college, switching careers will require you to have a different type of resume.

There are three different types of resumes: functional, chronological, and a combination resume. However, if you are looking to switch careers you’ll want to have a functional resume. A functional resume is strengths-based that emphasizes skills that are transferable rather than a collection of dates and job titles.

2. Brush up on Your Communication Skills

Every attempt to get ahead in business and in life starts with the need to communicate effectively. Whether it is interpersonal, intercultural, or multi-generational, the ability to be seen and heard while respecting the boundaries of work relationship matters.

That’s why it’s one of the top skills you need to master. Strong communication skills allows you to effectively tailor your messages to specific audiences, which will make you a stronger asset to any organization.

To hone this skill:

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Pay attention to your listening skills. To communicate effectively, you need to first learn how to understand others.

Your ability to decode overt and implied messages, no matter how nuanced they are, is key to knowing how to foster deep relationships with others.

This article can also give you effective ways to enhance your communication skills:

How to Master Effective Communication Skills at Work and Home

3. Learn Technical (or Business) Writing

Another form of communication, writing, is a skill that can take you anywhere.

Companies communicate a lot through written memos, emails, newsletters, and other audio-visual means. But at the crux of this all is someone or some people who are tasked with translating the organization’s vision into statements anyone can understand.

To hone this skill:

Consider taking some free or paid classes online. You can accomplish this through several community colleges or online platforms like Lynda, Udemy or edX .

4. Practice Public Speaking and Presentation Skills

No matter how intelligent you are, no one will take you seriously if you’re unable to pull off a decent level of persuasion through presentation skills.

Most presentation can be done through either electronic devices or require your physical presence. Your chosen career may require you to be in front of several hundreds of people or you could be charged with developing materials for presentation.

To hone this skill:

Volunteer to lead projects that give you some responsibility for putting together presentations.

Also, try taking courses that will improve your public speaking skills if you feel lacking.

These tips on public speaking would be helpful too:

The Ultimate Public Speaking Tips to Hook and Impress Any Audience

5. Get Comfortable with Identifying Problems and Solutions

Every organization has got its problems no matter how greener the grass is on the other side.

How to hone this skill:

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Practice being resourceful.

Do you know where to find every company policy on the intranet in less than five minutes?

Think about a time you noticed some inefficiency at work and proposed a solution. Think about instances where you lent your voice to a cause which resulted in improved processes for your department.

No matter how small or inadequate you might feel, you’ve got some problem-solving skills that some organizations want.

If you look for more ways to improve your problem solving skills, take a look at this article:

6 Effective Ways to Enhance Your Problem Solving Skills

6. Recognize Your Team-Building Ability

Your ability to smoothly switch careers also depends on how well you can energize your team, especially if you’re aiming for a leadership role. Unfortunately, team-building usually isn’t something you learn on the job in most careers unless you hold a managerial position.

The good thing is that you possibly know one or two things about team-building. Think back to moments in college when you had group projects with colleagues and had to work with 3 to 4 other strangers for months. Were you able to get past your differences and disagreements to focus on the uniqueness of everyone at the table?

Making a career switch might require that you work with multidisciplinary teams whether you have a deep knowledge of what the other team does or not. I can easily think of doctors, nurses, physical therapists, and social workers working closely to achieve the goals in a patient’s care plan.

How to hone this skill:

Look for collaborative projects and team building activities that excite you and challenge yourself with new possibilities.

Try some of these tactics to keep your team motivated as well:

17 Proven Tactics for Motivating Employees and Building a Stronger Team

7. Lean into Your Leadership Skills

Although similar to the previous point, leadership skills extend far beyond building teams, managing time sheets and correcting behavior.

What I’m referring to here is your ability to develop a vision, believe in it, and inspire buy-in from everyone involved. This isn’t about knowing how to run a particular machine; it’s about how to lead a team of people with various backgrounds, experiences, and ideas of how things should be done.

How to hone this skill:

Although more complex than the rest, it all starts with an introspective look into your strengths and weaknesses. Then get a mentor or a coach who can bring out your leadership qualities so you can operate from a place of strength.

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Learn more about the effective leadership types here:

5 Types of Leadership that Help You Build a High Performance Team

8. Improve Your Analytical Skills

Are you good at taking large amount of data and interpreting them? Your skills could come in handy.

Organizations are looking for people to make sense of the data around them, explain how it affects profitability, and make projections based on it. Best of all? You don’t need to be an accountant to be analytical.

How to hone this skill:

Try taking data interpretation classes online or at a community college. Learning Microsoft Excel or Access is also a plus. If you’re ambitious enough, you could consider getting additional certifications to up the ante.

Take a look at these ways to help sharpen your analytical skills:

What Are Analytical Skills and How to Strengthen Them For Success

9. Don’t Discount Your Time Management and Prioritization Skills

How good are you when it comes to deciding how important tasks are, organizing schedules, and coordinating plans?

Should you be willing, there is a market waiting for you out there. Organizations and busy executives are always looking for talented individuals to outsource these tasks to.

How to hone this skill:

Although not everyone possesses secretarial superpowers, you can improve this skill by focusing on taking huge tasks and breaking them into smaller goals or steps in order to achieve a bigger goal.

Here, you can learn to prioritize to achieve more:

The Ultimate Guide to Prioritizing Your Work And Life

10. Embrace Your Creative and Critical Thinking Side

Although it’s often believed that creativity is for the arts and right-brained people, I believe everyone is capable of being creative. In fact, most organizations recognize creativity as a vehicle that will drive successful inventions in the future.

How to hone this skill:

Try doing something fun. As simple as this sounds, you’d be surprised to learn how much. In fact, behavioral and learning scientist, Marily Oppezzo, says taking a walk might be all you need to get your creative juices flowing.[1]

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Anyone can be creative, you just need the right way to train your brain:

What Is Creativity? We All Have It, and Need It

11. Don’t Stop Learning Tech Knowledge and Skills

Being tech-savvy is a huge plus. If you have an affinity with computers, software applications and are abreast of technological improvements, it is a transferable skill that is worth highlighting.

You don’t have to be a young college graduate with silicon valley dreams to work

How to hone this skill:

All you need is the determination and the readiness to learn. This article will give you some ideas on the types of skills to learn:

How to Improve Your Computer Skills to Get Ahead in Your Career

12. Build Networks and Relationships

You aren’t free from networking. Not at the moment. With your goal to switch to a different career, your networking skills will come in handy.

Fortunately for you, networking doesn’t have to be so hard.

How to hone this skill:

Attend conferences and job fairs. Chances are you already have people in your network you can move you closer to your dream career.

To enhance your networking skills, take these steps:

How to Network So You’ll Get Way Ahead in Your Professional Life

Final Thoughts

Although there are several people with the same qualification and degree(s) you possess, what ultimately determines hireability comes down to a myriad of things such as culture fit, how teachable you are, cultural sensitivity, inter-generational awareness, and your ability to navigate uncertainty.

You have a chance to stand out by letting your dream companies know how these soft skills make you an invaluable asset, and how saying ‘YES’ to you is a win-win for both parties.

Happy career switching!

More Resources About Career Advancement

Featured photo credit: Unsplash via unsplash.com

Reference

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