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The Dos and Don’ts on Becoming an Efficient Marketer

The Dos and Don’ts on Becoming an Efficient Marketer

Marketing is a different animal than it was in the old days. Brands have ditched postcard mailings and highway billboards in favor of content marketing, social media marketing, and all things digital. Blog content creation is a big priority for marketers, as is social media. This is good since more than 70% of internet users over the age of 18 use Facebook, Instagram has over 500 million monthly active users, and Twitter is the place to go if you want to market internationally. The platform has four times the users than the US. We’re not even going to pretend that this article covers all marketing strategies. The first “do” on the list is this is: you have to be a social media marketer. So, how do you become an effective social media marketer?

Make Your Content Unique And Creative

Simply sharing your latest blog post via social media is not enough. In fact, on Facebook, it could be the kiss of death. Posts with links do not have as much likelihood of appearing in your follower’s news feeds as pure text or pure image posts. Since the majority of humans are visually-oriented, the pure image posts perform better on social media. That doesn’t mean you can’t include text within the image, nor does it mean you can’t write compelling copy above the post before you share it. But those link posts; they don’t always make it through. That doesn’t mean you shouldn’t post them, but your social content needs to be a mix of educational posts, promotional posts, and purely social posts.

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Not only does your content need to be interesting, it needs to be relevant. How do you make sure it’s both? One sure-fire way is to create posts based on events and trends and make sure you post about holidays. There is nothing wrong with appealing to a social user’s sensibilities and emotions. After all, social media is a SOCIAL thing, and people want to be surprised and delighted. One great way to post contextual and relevant visual content is to use PromoRepublic. It has a fully stacked social calendar, and you can pick posts based on your industry. It’s a great tool that lets you publish great content with just a few clicks.

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Understand Your Audience

Whether you’re writing blog posts, creating social posts, or creating ads, you have to understand your audience. That means understanding certain key demographics through analytics tools and the close attention you pay to your post engagement. Facebook Insights can give you rich, actionable data without the need to hire an outside analyst to tell you about your existing audience. Facebook Ads Manager can help you target your IDEAL demographic which is important since not every single person who likes your Facebook page is necessarily your ideal customer. Twitter Ads isn’t as robust as Facebook Ads, but you can still target your audience based on gender, keywords, interests, geography, and more. Identifying your audience is the first step to understanding them. Once you’ve identified them, dig deep to find out what pages they like, who they follow, and what sorts of posts they engage with. It takes time, but there’s really no substitute for deep market research.

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Other Dos

  • Include a variety of content: blogging (especially on diverse topics), infographics, animation, etc. This includes diversity that translates to more readers.
  • Make the content sharing process as simple as possible.
  • Make certain that your posts are high quality with no blunders, no irrelevant content.
  • ENGAGE with your fans and followers.

Don’t Overdo It

Make sure you aren’t posting too often on your social accounts. Generally, 5-7 tweets per day, 2-3 Instagram posts, and 2-3 Facebook posts is plenty if not a little excessive. Your audience research should tell you when your fans and followers are online the most, so schedule your posts for those times. Don’t post the same thing on Facebook at the exact moment you post it on Twitter or Instagram. If people think you’re posting the same thing on all your social platforms, they may only follow one, or they may unfollow you completely. Also, don’t annoy your fans and followers by liking every single one of their posts, retweeting every tweet or “hearting” every IG post. Be moderate and don’t be creepy.

Don’t Neglect Your Profiles

There is a lot of truth to the expression “out of sight, out of mind.” If you stop posting regularly, people will forget about you. And, if you just set-it-and-forget-it, you’re wasting a great opportunity to engage with your social audience. That, no doubt, is the activity that most often leads to conversion. Network just like you do in real life and build relationships.

Other Don’ts

  • Don’t plagiarize and directly copy other content. You invalidate yourself completely when you do this.
  • Don’t compromise quality for quantity. The bulkier the content doesn’t necessarily mean more the audience.
  • Don’t shove a well-known story down the throats of your readers. When you notice a story has been covered a thousand times already, why do you need it?

Being a successful social media marketer means being a successful marketer. Don’t believe us? Check out the businesses and brands on Facebook, Twitter, and Instagram and tell us that social media isn’t the most effective way to market.

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Tanvir Zafar

The founder of ISU Technologies, passionate in writing about entrepreneurship, work and technology.

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Last Updated on May 22, 2019

50 Great People To Follow On LinkedIn, No Matter Your Industry

50 Great People To Follow On LinkedIn, No Matter Your Industry

LinkedIn is an excellent platform to network with great people to help you in your career and businesses. However, with over 575 million people on the site, who should you follow? This list will steer you to the right people to follow, organized by categories of expertise.

Job Search Experts

You will likely have several jobs throughout the course of your career, and you will constantly need advice on new trends and strategies out there in the job market. Here are the LinkedIn experts who you should follow on these matters.

1. Liz Ryan is the CEO and founder of Human Workplace. Her articles on job searching are filled with creative and colorful cartoons.

2. Lou Adler is the author of The Essential Guide for Hiring and Getting Hired.

3. Dr. Marla Gottschalk will help you make an impact in a new job.

4. Hannah Morgan runs CareerSherpa.net, where she gives expert advice on job searching and how to be more visible online.

5. Alison Doyle is the CEO and Founder of CareerToolBelt.com.

Management Experts

They say that people leave managers, not jobs. These experts in LinkedIn will help you become your employees’ dream manager.

6. Jeff Weiner. How can we leave out the CEO of LinkedIn himself?

7. Nozomi Morgan is an executive coach. She can help you transition from a boss to a true leader.

8. Mickey Mikitani is the CEO of Rakuten. He constantly shares his expertise in managing a global player in e-commerce platforms.

9. Andreas von der Heydt was the head of Amazon’s Kindle Content and now the Director of Talent Acquisition. He has extensive experience in management, branding, and marketing.

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Productivity Experts

By maximizing your productivity, you can win in all aspects of life. The following LinkedIn experts will help you win big in your career.

10. Gretchen Rubin is a happiness coach and the bestselling author of the The Happiness Project.

11. Carson Tate is the founder of Working Simply. She advises us to include play in our schedules.

12. Greg Mckeown is an essentialist. Part of being an essentialist is saying no to many things so that we can focus on the things that matter.

13. Brian de Haaff, CEO of Aha! Labs Inc. provides strategies on how to be productive and happy at work at the same time.

Marketing Experts

14. Sujan Patel is VP of Marketing at When I Work, an employee scheduling software. He is an expert in content marketing and he even shares his ideas on content marketing in 2020.

15. Megan Berry is the Head of Product Development at Rebelmouse, a content marketing and AlwaysOn powerhouse.

16. Sean Gardner will help you navigate the social media landscape. This includes how to use different platforms to help accelerate your career. He is also the bestselling author of The Road to Social Media Success.

17. Christel Quek is an digital and marketing expert. She is the VP of South East Asia at Brandwatch. Their products help businesses utilize social media data to make better business decisions.

18. Jeff Bullas is a digital marketing expert. His blog has over 4 million readers annually.

19. Michael Stelzer is the CEO and Founder of social media powerhouse site, Social Media Examiner.

20. If you’re looking for inbound and content marketing expertise, follow Dharmesh Shah, Founder and CTO of Hubspot.

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21. David Edelman is a McKinsey partner and is at the helm of the Digital Marketing Strategy Practice Department.

22. Dave Kerpen leads the social media software company Likeable Local. He is the author of Likeable Social Media: How to delight your customers.

23. Clara Shih is the CEO of Hearsay Social and the author of The Facebook Era.

24. Aaron Lee is Grand Master of Customer Delight at Post Planner. He is an excellent resource for everything social media.

25. David Sable is the CEO of Y&R, one of the largest advertising firms in the world.

26. Content marketing trumps traditional marketing these days, and who else better to lead you in this area than Joe Pulizzi, Founder of Content Marketing Institute.

Personal Branding Experts

Part of what we market in our personal career is our brand. When people hear your name, what kind of brand comes into their mind? What traits and qualities do they associate with you?

Here are some personal branding experts from LinkedIn to improve your own brand.

27. Dorie Clark is the author of Stand Out and Reinventing You. He can help you craft the professional image you’ve always wanted.

28. Dan Schawbel is the managing partner of Millennial Branding. If you’re a millennial, Dan is the guy to help you craft your personal brand.

Other Notable Experts to Follow

29. Lisa Gates is the expert to follow if you’re negotiating for higher salaries and promotions.

30. If you’re a Baby Boomer, Marc Miller will help you navigate the continually changing landscape of the workplace.

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31. To avoid getting your resumé moved to the “No” pile, read Paul Freiberger’s excellent advice.

32. James Caan provides insightful ideas on careers in general. He is also a serial entrepreneur.

33. Jeff Haden writes on various topics, such as leadership and management. He is the owner of Blackbird Media.

34. If you’re looking for expert business advice on getting new customers and keeping them, follow Jay Baer.

35. Suzanne Lucas, aka Evil HR Lady, is a great human resources specialist.

36. If you need help in using Twitter to boost your career, Claire Diaz-Ortiz can guide you in the right direction.

37. Ryan Holmes is the CEO of Hootsuite, a social media management tool.

38. Customers are the lifeblood of a business and Colin Shaw focuses on revolutionizing this customer experience.

39. Brian Solis often reflects on the future of business and how technology can disrupt our world.

40. Nancy Lublin provides advice on more lighthearted topics, which are perfect after a long day’s work. She is the CEO behind Dosomething.org, a portal designed for social change; and the founder & CEO of Loris.ai and Crisis Text Line.

41. Katya Andresen provides advice on how to manage your career. She was the CEO of Cricket Media and now responsible for the SVP Card Customer Experience at Capital One.

42. Gallup has created a system to test what your strengths are and how to use them at work. Jim Clifton is the CEO of Gallup.

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43. Adam Grant is a Wharton Professor and the author of Give and Take, which provides advice on why being helpful at work can accelerate your career.

44. Hunter Walk is a partner at Homebrew Venture Capitalist Company and has specialty in product development and management.

45. If you’re running a nonprofit organization, follow Beth Kanter for expert advice on this area.

46. Emotional Intelligence is necessary to succeed in your career, and Daniel Goleman is your expert for that.

47. Rita J. King connects science, technology and business.

48. Tori Worthington Rose is a Creative Director at Mary Beth West Communications, LLC. She has extensive experience in sales and digital media.

49. If you’re looking for some advice on how to use writing and personal content marketing to boost your career, follow Ann Handley.

50. Tim Brown is the CEO at IDEO and shares his insights on Leadership and Creativity.

These are just some of the key thought leaders and movers in various industries. They will provide you with constant inspiration, as well as the willpower to pursue the career that you’ve always wanted. Their stream of expert ideas in their respective fields will help you become well-equipped in your professional pursuits.

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