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The Dos and Don’ts on Becoming an Efficient Marketer

The Dos and Don’ts on Becoming an Efficient Marketer

Marketing is a different animal than it was in the old days. Brands have ditched postcard mailings and highway billboards in favor of content marketing, social media marketing, and all things digital. Blog content creation is a big priority for marketers, as is social media. This is good since more than 70% of internet users over the age of 18 use Facebook, Instagram has over 500 million monthly active users, and Twitter is the place to go if you want to market internationally. The platform has four times the users than the US. We’re not even going to pretend that this article covers all marketing strategies. The first “do” on the list is this is: you have to be a social media marketer. So, how do you become an effective social media marketer?

Make Your Content Unique And Creative

Simply sharing your latest blog post via social media is not enough. In fact, on Facebook, it could be the kiss of death. Posts with links do not have as much likelihood of appearing in your follower’s news feeds as pure text or pure image posts. Since the majority of humans are visually-oriented, the pure image posts perform better on social media. That doesn’t mean you can’t include text within the image, nor does it mean you can’t write compelling copy above the post before you share it. But those link posts; they don’t always make it through. That doesn’t mean you shouldn’t post them, but your social content needs to be a mix of educational posts, promotional posts, and purely social posts.

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Not only does your content need to be interesting, it needs to be relevant. How do you make sure it’s both? One sure-fire way is to create posts based on events and trends and make sure you post about holidays. There is nothing wrong with appealing to a social user’s sensibilities and emotions. After all, social media is a SOCIAL thing, and people want to be surprised and delighted. One great way to post contextual and relevant visual content is to use PromoRepublic. It has a fully stacked social calendar, and you can pick posts based on your industry. It’s a great tool that lets you publish great content with just a few clicks.

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Understand Your Audience

Whether you’re writing blog posts, creating social posts, or creating ads, you have to understand your audience. That means understanding certain key demographics through analytics tools and the close attention you pay to your post engagement. Facebook Insights can give you rich, actionable data without the need to hire an outside analyst to tell you about your existing audience. Facebook Ads Manager can help you target your IDEAL demographic which is important since not every single person who likes your Facebook page is necessarily your ideal customer. Twitter Ads isn’t as robust as Facebook Ads, but you can still target your audience based on gender, keywords, interests, geography, and more. Identifying your audience is the first step to understanding them. Once you’ve identified them, dig deep to find out what pages they like, who they follow, and what sorts of posts they engage with. It takes time, but there’s really no substitute for deep market research.

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Other Dos

  • Include a variety of content: blogging (especially on diverse topics), infographics, animation, etc. This includes diversity that translates to more readers.
  • Make the content sharing process as simple as possible.
  • Make certain that your posts are high quality with no blunders, no irrelevant content.
  • ENGAGE with your fans and followers.

Don’t Overdo It

Make sure you aren’t posting too often on your social accounts. Generally, 5-7 tweets per day, 2-3 Instagram posts, and 2-3 Facebook posts is plenty if not a little excessive. Your audience research should tell you when your fans and followers are online the most, so schedule your posts for those times. Don’t post the same thing on Facebook at the exact moment you post it on Twitter or Instagram. If people think you’re posting the same thing on all your social platforms, they may only follow one, or they may unfollow you completely. Also, don’t annoy your fans and followers by liking every single one of their posts, retweeting every tweet or “hearting” every IG post. Be moderate and don’t be creepy.

Don’t Neglect Your Profiles

There is a lot of truth to the expression “out of sight, out of mind.” If you stop posting regularly, people will forget about you. And, if you just set-it-and-forget-it, you’re wasting a great opportunity to engage with your social audience. That, no doubt, is the activity that most often leads to conversion. Network just like you do in real life and build relationships.

Other Don’ts

  • Don’t plagiarize and directly copy other content. You invalidate yourself completely when you do this.
  • Don’t compromise quality for quantity. The bulkier the content doesn’t necessarily mean more the audience.
  • Don’t shove a well-known story down the throats of your readers. When you notice a story has been covered a thousand times already, why do you need it?

Being a successful social media marketer means being a successful marketer. Don’t believe us? Check out the businesses and brands on Facebook, Twitter, and Instagram and tell us that social media isn’t the most effective way to market.

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More by this author

Tanvir Zafar

The founder of ISU Technologies, passionate in writing about entrepreneurship, work and technology.

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Published on November 19, 2018

10 Ways to Build Positive Work Relationships and Work as a Team

10 Ways to Build Positive Work Relationships and Work as a Team

Behind the corporate veil, the actual members who work towards achieving the company goals are the ultimate assets.

It is very important for every team member to maintain focused goals on a professional front, at their individual level and at the organizational level. With even the slightest discord between two employees, the entire team might suffer and have to adjust with the downsize in organizational success that they realize ultimately.

As humans, each and every employee is bound to have different opinion and feel inclined to meet their personal goals, just as much as they meet the goals of their company. Hence, it is essential that work relationships among different employees are friendly and cordial. This will help the fellow team members to work together as an efficient team. The ultimate outcome of which will be a capable work force, poised to gather the gains of organizational success.

Let us take a look at some of the ways to build positive work relationships and help employees work together as a team:

1. Respect Your Peer’s Time

No matter which specific domain you work in or in which your organization deals in, each arena entails performance of various jobs by the employees. Within this organization, there are a set of cumulative jobs which ought to be performed at a specific pace, and within a set period of time.

Sometimes, there might also be a sequence to the performance of actions and processes, so that the next process in the sequence can be performed. Some procedures are dependent upon the performance of an action by a certain member of the team, so that the other members can carry out the subsequent steps in the sequence. The ultimate target with this planning is that the work must be completed on time and there should be no delay in meeting the deadlines which have been set for the purpose.

Thus, in situations where you are placed in a role where other people are affected by your actions or performance, it is essential that you respect their time and effort, and ensure that the ball is not pent up in your court.

At the same time, remember that you should make yourself available for other people, should they require your help. Ultimately, your aim must be focused at ensuring that work is not pending and you get it done like experts doing the work.

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2. Ensure that You Are Cautious With Social Media

With the ongoing trend in the digital space, it is easy to feel compelled and drawn towards the idea of connecting with your peers and colleagues on the social media. Although there is not much harm in the practice, it is essential to observe caution while making these connections.

The simple reason behind this is that one wrong move can dampen your reputation or else, cause your peers to gather an incorrect impression about you.

It makes sense to ensure what the social media policy of your organization is before treading on this path. If such policies restrict the association of fellow employees, then you must respect them.

3. Communication is the Key

Communication is essentially one of the most vital keys which impact how your relationships with peers and other employees are. The role of effective communication cannot be stressed enough. It is vital in attaining the goals of working together in an organization and carrying out the jobs which will help in attaining success.

However, there is a very big danger with communication. As part of the human nature, it is easy to assume that the person ahead of us has understood what we intend to say. This might not be true at all times.

Therefore, taking feedback is important. This will help you understand if your message has been understood in the intended manner. If the message has not reached the intended party as expected, corrective actions can be taken at the same time.

Poor communication has the disadvantage of adding stress and distrust among fellow employees. It can sometimes causes crucial message failed to be delivered, leading to organizational turbulence, after which the blame game is hard to end.

In order to avoid the confusion and misunderstanding, communicate through a formal chain of command and follow formal mode of communication. Thus, communicating through mails or any other formal channel of communication would be the appropriate way to communicate in order to keep everything on record. This will help in referring to the communications later, should any dispute arise.

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4. Feedback is Important

As important as it is to take feedback from other people, it is also important to give your feedback. It is not just you who needs feedback but also your peers, in order to understand how well they are performing.

Your feedback will help other people progress in their work as much as it will help you progress in yours. Giving constructive feedback to your fellow peers at the right time and in the right state will help them advance, and ultimately lead to the success of the organization.

Your co-workers are bound to value your opinion and regard you in a positive light, if you provide them with the feedback that you require from them.

5. Make Use of Common Day Courtesies

Greeting a co-worker may sound like something so ordinary that you might wonder how it ended up on this list. However, as long as we are talking about ways to build a positive work environment, this one cannot be ignored.

You maybe surprised by bidding your co-workers simple common day courtesies! Being humble never hurt anyone, even if you do not exactly receive something in return.

Moreover, you must maintain eye contact with your fellow peers if you wish to gain their trust. This will provide the necessary infrastructure to build a capable team.

6. Get Into the Habit of Helping Yourself

While at work, accept that you are never going to receive the pampered behaviour which you do at home. No one at your workplace wakes up in the morning and makes themselves available at the  to hear you rant or constantly answer your questions. However, you might come up with situations nevertheless, which require you to ask for help or advice.

In this scenario, try to gather some information about your question, say, from the manuals which you receive upon joining, or from the web and equip yourself with some concrete information about the question which you may be ready to ask from someone else.

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At least when you approach someone with your doubts, along with the information gathered you’ve gathered, they will appreciate you for having made the effort to find out the answer.

This will make them feel important as well, answering your questions and helping you achieve your goals or tasks.

7. Treat Everyone as Equals

As a member of your team, it is not your job to point out who is better and who is not. Organizational politics can be a deadly game to play and as long as you are not a pro player, it is always risky to put yourself in a situation that will tarnish your image.

Gossiping is a strict no and spreading rumours is something you must avoid at all costs. Behave in a humble manner and even if someone tries to pull you into a conversation, avoid it in a respectful manner. Do everything you can to pull yourself out of that situation.

While talking behind people’s backs may sound like a refreshing fun activity initially, it will definitely come to bite you behind the back in the future.

Also, it will be wise to remember that no one in the organization is permanent. People change and so can their designation. It will be better for you to keep your personal views about someone in your head.

As long as you maintain the idea of treating everyone as equal, you will find yourself amidst a positive working environment at all times.

8. Acknowledge Your Mistakes

Mistakes happen and one of the more noteworthy facts about mistakes is that they can be made by anyone. The wisest thing you can do is to admit mistakes you’ve made.

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Playing the blame game will not only tarnish the name of your peers but also your own. It is always good to avoid getting into a tiff with others. Admit your mistakes and think of remedies or solutions to fix it. For a positive working relationship with your peers, you will need to adopt this quality.

9. Learn to Take on Responsibilities

Passing on your work load might be required when you are overburdened with work. However, when entrusted with a job, you should try to accept it as your responsibility and avoid putting it off to someone else.

Putting off work all the time will only end up creating a block between you and your peers, while they may start avoiding communicating with you at all. When you work in a team, your duty is to cooperate and build a positive working relationship with your teammates.

10. Engage in a Follow-up Routine

As a part of a team, it is necessary to express the fact that you care about your team members and you are also poised to achieve the targets set by your team.

Whenever you get the chance, do not hold back from asking your co-workers about your work performance and whether they think there’s anything you should improve.

Be prepared to be available to change and improve. This will go a long way in presenting yourself as a responsible and willing to learn employee.

The Bottom Line

These are just some of the ways in which fellow team members can build positive work relationships among themselves and work towards taking the organization to new heights. This attitude is  best to achieve overall success for the organization and create an environment of trust and honesty among the employees.

Featured photo credit: Mimi Thian via unsplash.com

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