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Top 7 Ways Live Streaming Can Boost Your Business Strategy in 2017

Top 7 Ways Live Streaming Can Boost Your Business Strategy in 2017

Video is obviously on its way to turning into the most captivating content marketing format. Purchasers are accustomed to watching nibble-sized silent videos via social media, and great platforms, such as Facebook, offer a developing range of alternatives for advertisers searching for brilliant approaches to transmit live recordings.

Live stream recordings quickly catch individuals’ attention and offer a better approach to discuss your service or product in a way that reinvigorates your business and makes it seem more human to your intended audience. Below are 7 ways to tap into the potential of live streaming.

1. Enlighten your group of onlookers with how-to and training recordings

When they don’t know how to utilize a product or are encountering an issue with a gadget, most customers swing to how-to content. A major lump of this content is comprised of recordings. Rather than offering your group of onlookers basic written instructional exercises, demonstrate to them that you comprehend their issues and concerns.

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A live streamed training offers a customized experience, which can work surprises for consumer engagement with your business. Spread the message that a pro from your group will demonstrate to take care of an issue in a live stream at a specific time to get their attention. Ensure you give consumers the chance to ask their own inquiries before the live stream – this is the means by which you’ll realize what to concentrate on in your training.

Another thought is to live stream somebody figuring out how to use your product, which can help your audience rapidly master another bit of tool or software. Having somebody from your group teach them will construct a friendly image of your organization.

2. Share an inside look at your organization’s occasions and gatherings

The nice thing about the live streaming video is that no one anticipates that it will include proficient lighting, cameras on tripods, or other fancy apparatus. In case you’re holding an organization occasion or gathering, make use of a cell phone to share some of the enjoyable moments to your group of onlookers. When not excessively created, this sort of laid-back content will effectively make your audience part of the experience, forging an important connection amongst them and your brand.

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3. Have interviews with influencers and workers

Another smart approach to using live streaming recordings is to hold Q&A sessions with industry thought pioneers and influencers, and employees and customers. Connecting with influencers is an art, but in the event that you do it right, you stand a chance at conveying bunches of watchers to your content and increasing good presentation for your business.

If you figure out how to secure the assistance of your clients or workers, live streaming recordings will extremely help to increase that personal part of your business’s interchanges.

4. Demonstrate your office space in the background film

Live streaming works well if you would love to demonstrate your followers what occurs behind the shut doors of your organization. Take your audience on a tour around your office. Permit them to make inquiries and fulfill their interest.

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What’s more, you don’t need to remain on company premises – anything that may be of interest to your group of onlookers can turn into the topic of a live stream. Another marketing campaign? A photograph shoot or video production? Demonstrate your audience who remains behind your business – you’ll likely notice that they’re more intrigued by this sort of film than you expected.

5. Make recordings that show off your company culture

This part can be complicated. All things considered, what precisely are culture recordings?

This sort of video catches the essence of your organization by indicating your identity and building a fun and energetic image of your business. If you hold customary games challenges, why not get your group of onlookers in on the activity? Then again maybe you’re moving to a different office next month. You can demonstrate a live walk-through of the space as it’s being developed and decorated, disclosing a freshly polished interior that flawlessly captures your brand.

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6. Offer a look into the creation procedure

Any reasonable person would agree that more often than not, buyers have no clue how your product is made, or a service is done. And if you presume that they’re not intrigued, reconsider. “How it’s made” recordings are exceptionally popular, and consumers who like your products will be pleased to take in more about the procedure, particularly if this learning comes directly from you.

Live streaming is the ideal medium to show how products are created – from mere ideas to final results that are brought to market and appreciated by customers. In case you’re taking a shot at something new, share some news about your progress in short live recordings – this is how you assemble momentum for launching your product. Seeing how much momentum and art goes into your product, your intended interest group will turn out to be considerably more drew in with your brand (and perhaps more faithful).

7. Benefit as much as possible from user-created content

Live streaming isn’t just about the materials you’re making; it can likewise be about what your intended interest group needs to say in regards to your brand and products. Why not arrange live video streams to permit your audience to make inquiries and share what they like most about your products?

Use these seven powerful strategies, and you’re ensured to make an awesome brand experience for your audience. You’ll also build up a strong status as a brand that isn’t anxious about giving buyers access to see its genuine nature.

Featured photo credit: wlulaw via flickr.com

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Sherrie Campbell

Psychologist

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Published on January 18, 2019

Best 5 Language Learning Apps to Easily Master a New Language

Best 5 Language Learning Apps to Easily Master a New Language

Learning a new language is no easy feat. While a language instructor is irreplaceable, language learning apps have come to revolutionize a lot of things and it has made language learning much easier. Compared to language learning websites, apps offer a more interactive experience to learn a new language.

The following language learning apps are the top recommended apps for your language learning needs:

1. Duolingo

    Duolingo is a very successful app that merged gamification and language learning. According to Expanded Ramblings, the app now counts with 300 million users.

    Duolingo offers a unique concept, an easy-to-use app and is a great app to accompany your language acquisition journey. The courses are created by native speakers, so this is not data or algorithm-based.

    The app is free and has the upgrade options with Duolingo Plus for $9.99, which are add free lessons. The mobile app offers 25 languages and is popular for English-speaking learners learning other languages.

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    Download the app

    2. HelloTalk

      HelloTalk aims to facilitate speaking practice and eliminate the stresses of a real-time and life conversation. The app allows users to connect to native speakers and has a WhatsApp like chat that imitates its interface.

      There is a perk to this app. The same native speakers available also want to make an even exchange and learn your target language, so engagement is the name of the game.

      What’s more, the app has integrated translation function that bypasses the difficulties of sending a message with a missing word and instead fills in the gap.

      Download the app

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      3. Mindsnacks

        Remember that Duolingo has integrated gamification in language learning? Well, Mindsnacks takes the concept to another level. There is an extensive list of languages available within the app comes with eight to nine games designed to learn grammar, vocabulary listening.

        You will also be able to visualize your progress since the app integrates monitoring capabilities. The layout and interface is nothing short of enjoyable, cheerful and charming.

        Download the app

        4. Busuu

          Bussu is a social language learning app. It is available on the web, Android, and iOS. It currently supports 12 languages and is free.

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          The functionality allows users to learn words, simple dialogues and questions related to the conversations. In addition, the dialogues are recorded by native speakers, which brings you close to the language learning experience.

          When you upgrade, you unlock important features including course materials. The subscription is $17 a month.

          Download the app

          5. Babbel

            Babbel is a subscription-based service founded in 2008. According to LinguaLift, it is a paid cousing of Duolingo. The free version comes with 40 classes, and does not require you to invest any money.

            Each of the classes starts with with a sequential teaching of vocabulary with the help of pictures. The courses are tailor made and adapted to the students’ level, allowing the learning to be adjusted accordingly.

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            If you started learning a language and stopped, Babbel will help you pick up where you started.

            Download the app

            Takeaways

            All the apps recommended are tailored for different needs, whether you’re beginning to learn a language or trying to pick back up one. All of them are designed by real-life native speakers and so provide you with a more concrete learning experience.

            Since these apps are designed to adapt to different kinds of learning styles, do check out which one is the most suitable for you.

            Featured photo credit: Yura Fresh via unsplash.com

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