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Top 7 Ways Live Streaming Can Boost Your Business Strategy in 2017

Top 7 Ways Live Streaming Can Boost Your Business Strategy in 2017

Video is obviously on its way to turning into the most captivating content marketing format. Purchasers are accustomed to watching nibble-sized silent videos via social media, and great platforms, such as Facebook, offer a developing range of alternatives for advertisers searching for brilliant approaches to transmit live recordings.

Live stream recordings quickly catch individuals’ attention and offer a better approach to discuss your service or product in a way that reinvigorates your business and makes it seem more human to your intended audience. Below are 7 ways to tap into the potential of live streaming.

1. Enlighten your group of onlookers with how-to and training recordings

When they don’t know how to utilize a product or are encountering an issue with a gadget, most customers swing to how-to content. A major lump of this content is comprised of recordings. Rather than offering your group of onlookers basic written instructional exercises, demonstrate to them that you comprehend their issues and concerns.

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A live streamed training offers a customized experience, which can work surprises for consumer engagement with your business. Spread the message that a pro from your group will demonstrate to take care of an issue in a live stream at a specific time to get their attention. Ensure you give consumers the chance to ask their own inquiries before the live stream – this is the means by which you’ll realize what to concentrate on in your training.

Another thought is to live stream somebody figuring out how to use your product, which can help your audience rapidly master another bit of tool or software. Having somebody from your group teach them will construct a friendly image of your organization.

2. Share an inside look at your organization’s occasions and gatherings

The nice thing about the live streaming video is that no one anticipates that it will include proficient lighting, cameras on tripods, or other fancy apparatus. In case you’re holding an organization occasion or gathering, make use of a cell phone to share some of the enjoyable moments to your group of onlookers. When not excessively created, this sort of laid-back content will effectively make your audience part of the experience, forging an important connection amongst them and your brand.

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3. Have interviews with influencers and workers

Another smart approach to using live streaming recordings is to hold Q&A sessions with industry thought pioneers and influencers, and employees and customers. Connecting with influencers is an art, but in the event that you do it right, you stand a chance at conveying bunches of watchers to your content and increasing good presentation for your business.

If you figure out how to secure the assistance of your clients or workers, live streaming recordings will extremely help to increase that personal part of your business’s interchanges.

4. Demonstrate your office space in the background film

Live streaming works well if you would love to demonstrate your followers what occurs behind the shut doors of your organization. Take your audience on a tour around your office. Permit them to make inquiries and fulfill their interest.

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What’s more, you don’t need to remain on company premises – anything that may be of interest to your group of onlookers can turn into the topic of a live stream. Another marketing campaign? A photograph shoot or video production? Demonstrate your audience who remains behind your business – you’ll likely notice that they’re more intrigued by this sort of film than you expected.

5. Make recordings that show off your company culture

This part can be complicated. All things considered, what precisely are culture recordings?

This sort of video catches the essence of your organization by indicating your identity and building a fun and energetic image of your business. If you hold customary games challenges, why not get your group of onlookers in on the activity? Then again maybe you’re moving to a different office next month. You can demonstrate a live walk-through of the space as it’s being developed and decorated, disclosing a freshly polished interior that flawlessly captures your brand.

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6. Offer a look into the creation procedure

Any reasonable person would agree that more often than not, buyers have no clue how your product is made, or a service is done. And if you presume that they’re not intrigued, reconsider. “How it’s made” recordings are exceptionally popular, and consumers who like your products will be pleased to take in more about the procedure, particularly if this learning comes directly from you.

Live streaming is the ideal medium to show how products are created – from mere ideas to final results that are brought to market and appreciated by customers. In case you’re taking a shot at something new, share some news about your progress in short live recordings – this is how you assemble momentum for launching your product. Seeing how much momentum and art goes into your product, your intended interest group will turn out to be considerably more drew in with your brand (and perhaps more faithful).

7. Benefit as much as possible from user-created content

Live streaming isn’t just about the materials you’re making; it can likewise be about what your intended interest group needs to say in regards to your brand and products. Why not arrange live video streams to permit your audience to make inquiries and share what they like most about your products?

Use these seven powerful strategies, and you’re ensured to make an awesome brand experience for your audience. You’ll also build up a strong status as a brand that isn’t anxious about giving buyers access to see its genuine nature.

Featured photo credit: wlulaw via flickr.com

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Sherrie Campbell

Psychologist

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Published on September 20, 2018

11 Google Chrome Apps and Features to Help You Get More Done with Less Effort

11 Google Chrome Apps and Features to Help You Get More Done with Less Effort

In today’s fast-paced and never-ending busy world, we are overwhelmed by tasks that need to be completed by tight deadlines. With so much technology it is difficult to find the right tools to help boost our efficiency. And, many tools get obsolete so its essential to stay up-to-date to know when you will have to make adjustments to these tools. Independently of where you work, there’s a good chance that you have to be working on a PC or a laptop.

Do you are feel like you do not have enough time, or cannot accomplish much as of late? It is recommended to take a step back and look at the big picture. Also, you want to explore new and innovative ways to improve productivity.

In this article, I outline 11 features and apps within the Chrome browser that can help you do just that.

Minimizing Tabs

Let’s face it we all have more than a dozen tabs opened on our computers. One neat trick to still keep most of them open is to turn them into pinned tabs. On Google Chrome you can right-click the tab and select “Pin Tab” option. This turns the tab into an icon enabling you to continue multitasking.

Pinning a tab anchors the tabs on the left of your toolbar; a great benefit of the “Pin Tab” feature is that you can’t close these tabs accidentally since the “X” disappears after pinning them.

Incognito Mode

Google Chrome is a very easy-to-use and intuitive. But, Google does collect our browsing data; so to remedy this, you can use Incognito Mode. This feature does not keep your browsing or download history. You can enable or access it in three different ways:

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  1. Press Ctrl/Command+shift+N
  2. Select File Menu and choose New Incognito Window
  3. Download extension New Incognito Window

This feature is very handy if you’d rather not have your browsing history stored and utilized for future advertisement or suggested pages.

Save Webpages as PDF Files

Have you ever browsed interesting or important information and then forgot to bookmark or save it in “favorites”, making it impossible to find again? Chances are you have done this on a number of occasions.

Thankfully, there is an easy solution. You can save webpages as PDF files. On your keyboard, press control/command+p and you will be able to save webpages as PDFs.

Open Recently-closed Tabs

Ever had dozens of tabs opened and all of a sudden your browser shuts down? It has probably happened to all of us. You can easily recover all of your tabs using two approaches. Don’t panic if this happens because there is a workaround and solution for it.

One is by pressing Ctrl/CMD+Shift+T.

The other approach is to click on the three vertical dots on your browser and hover over “History”.

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Solve Mathematical Problems

Google’s Chrome browser doesn’t just search for relevant and updated information. It is also capable of performing some mathematical problems. Within the omnibox (Chrome’s address or URL bar), you can perform mathematical exercises.

For example, if you are struggling with percentages you can search 20 percent of x amount and it will instantly provide a result. Pretty handy, right?!

Play Media Files

Are you frequently met with difficulties when playing or watch a video files? Well, once again Chrome comes to the rescue. You can can listen or play videos from all sorts of movie or music files (mp3, mp4, .mov, .mkv, .ogv, .webm, .wav, etc.) by simply dragging the file into the search bar.

In addition, you can view images, PDF files and Microsoft Office files, too.

Navigate Swiftly Between Tabs

With all of those tabs opened comes great navigation responsibilities. Rather than clicking through every tab, you can use shortcut keys like Ctrl+Tab to navigate all of the different tabs. Also, you are able to navigate to the first tab by pressing Ctrl-1, Ctrl-2, and so on. If you want to switch to the very last tab, press Ctrl-9.

Stay Focus(e)d

Computers nowadays have awesome capabilities.

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Sometimes we like to get work done, but let’s face it, we’re all human. We sometimes procrastinate by visiting a website we really like, or maybe take a break with watching a flick on Netflix, a video on YouTube or browsing Facebook.

With Chrome’s StayFocusd extension, you can truly stay focused and get more done in less time.

This extension naturally helps you stay more productive by limiting the amount of time you spend on websites. You can set the time and it will automatically block those sites after a certain period.

Grammarly for Editing

Grammarly is a must have, and it’s really a complete powerhouse. Grammarly helps you check your grammar and spelling for everything you write online.

You can use it professionally or as a student, which will make the editing process much easier and more efficient. Furthermore, it can automatically check for typos when you send an email, type a Tweet, or post a Facebook comment. It’s like having your own personal copyeditor!

Loom

There are times that words in an email or written text in a chat app will just not convey the right meaning.

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There is a saying that a picture is worth a thousand words. Well, the same is true of videos.

With Loom, you can capture, narrate and immediately share video recordings of your screen, which will help coworkers understand issues you are facing, or to easily convey an explanation on screen. Plus, with video you will be able to easily walk people through a process, and you can use it to create simple how-to videos.

Chrome Calendar Extension

No matter what your level of responsibility is at your job, Google Calendar is another essential resource to have at your fingertips.

Specifically, you can have this extension added as an icon in the toolbar of your browser, which I highly recommend. Once you add the extension to your browser, you can check for upcoming events with a single click without leaving your current page.

Final Thoughts

Google Chrome has definitely evolved from its inception. As you can see you have a very powerful tool that comes as a free installation and is loaded with dozens of capabilities. The above listed Chrome apps can resolve some of the most common obstacles to your time management and productivity.

Featured photo credit: Andrew Neel via unsplash.com

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