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Top 7 Ways Live Streaming Can Boost Your Business Strategy in 2017

Top 7 Ways Live Streaming Can Boost Your Business Strategy in 2017

Video is obviously on its way to turning into the most captivating content marketing format. Purchasers are accustomed to watching nibble-sized silent videos via social media, and great platforms, such as Facebook, offer a developing range of alternatives for advertisers searching for brilliant approaches to transmit live recordings.

Live stream recordings quickly catch individuals’ attention and offer a better approach to discuss your service or product in a way that reinvigorates your business and makes it seem more human to your intended audience. Below are 7 ways to tap into the potential of live streaming.

1. Enlighten your group of onlookers with how-to and training recordings

When they don’t know how to utilize a product or are encountering an issue with a gadget, most customers swing to how-to content. A major lump of this content is comprised of recordings. Rather than offering your group of onlookers basic written instructional exercises, demonstrate to them that you comprehend their issues and concerns.

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A live streamed training offers a customized experience, which can work surprises for consumer engagement with your business. Spread the message that a pro from your group will demonstrate to take care of an issue in a live stream at a specific time to get their attention. Ensure you give consumers the chance to ask their own inquiries before the live stream – this is the means by which you’ll realize what to concentrate on in your training.

Another thought is to live stream somebody figuring out how to use your product, which can help your audience rapidly master another bit of tool or software. Having somebody from your group teach them will construct a friendly image of your organization.

2. Share an inside look at your organization’s occasions and gatherings

The nice thing about the live streaming video is that no one anticipates that it will include proficient lighting, cameras on tripods, or other fancy apparatus. In case you’re holding an organization occasion or gathering, make use of a cell phone to share some of the enjoyable moments to your group of onlookers. When not excessively created, this sort of laid-back content will effectively make your audience part of the experience, forging an important connection amongst them and your brand.

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3. Have interviews with influencers and workers

Another smart approach to using live streaming recordings is to hold Q&A sessions with industry thought pioneers and influencers, and employees and customers. Connecting with influencers is an art, but in the event that you do it right, you stand a chance at conveying bunches of watchers to your content and increasing good presentation for your business.

If you figure out how to secure the assistance of your clients or workers, live streaming recordings will extremely help to increase that personal part of your business’s interchanges.

4. Demonstrate your office space in the background film

Live streaming works well if you would love to demonstrate your followers what occurs behind the shut doors of your organization. Take your audience on a tour around your office. Permit them to make inquiries and fulfill their interest.

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What’s more, you don’t need to remain on company premises – anything that may be of interest to your group of onlookers can turn into the topic of a live stream. Another marketing campaign? A photograph shoot or video production? Demonstrate your audience who remains behind your business – you’ll likely notice that they’re more intrigued by this sort of film than you expected.

5. Make recordings that show off your company culture

This part can be complicated. All things considered, what precisely are culture recordings?

This sort of video catches the essence of your organization by indicating your identity and building a fun and energetic image of your business. If you hold customary games challenges, why not get your group of onlookers in on the activity? Then again maybe you’re moving to a different office next month. You can demonstrate a live walk-through of the space as it’s being developed and decorated, disclosing a freshly polished interior that flawlessly captures your brand.

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6. Offer a look into the creation procedure

Any reasonable person would agree that more often than not, buyers have no clue how your product is made, or a service is done. And if you presume that they’re not intrigued, reconsider. “How it’s made” recordings are exceptionally popular, and consumers who like your products will be pleased to take in more about the procedure, particularly if this learning comes directly from you.

Live streaming is the ideal medium to show how products are created – from mere ideas to final results that are brought to market and appreciated by customers. In case you’re taking a shot at something new, share some news about your progress in short live recordings – this is how you assemble momentum for launching your product. Seeing how much momentum and art goes into your product, your intended interest group will turn out to be considerably more drew in with your brand (and perhaps more faithful).

7. Benefit as much as possible from user-created content

Live streaming isn’t just about the materials you’re making; it can likewise be about what your intended interest group needs to say in regards to your brand and products. Why not arrange live video streams to permit your audience to make inquiries and share what they like most about your products?

Use these seven powerful strategies, and you’re ensured to make an awesome brand experience for your audience. You’ll also build up a strong status as a brand that isn’t anxious about giving buyers access to see its genuine nature.

Featured photo credit: wlulaw via flickr.com

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Sherrie Campbell

Psychologist

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Last Updated on February 15, 2019

7 Tools to Help Keep Track of Goals and Habits Effectively

7 Tools to Help Keep Track of Goals and Habits Effectively

Now that 2011 is well underway and most people have fallen off the bandwagon when it comes to their New Year’s resolutions (myself included), it’s a good time to step back and take an honest look at our habits and the goals that we want to achieve.

Something that I have learned over the past few years is that if you track something, be it your eating habits, exercise, writing time, work time, etc. you become aware of the reality of the situation. This is why most diet gurus tell you to track what you eat for a week so you have an awareness of the of how you really eat before you start your diet and exercise regimen.

Tracking daily habits and progress towards goals is another way to see reality and create a way for you clearly review what you have accomplished over a set period of time. Tracking helps motivate you too; if I can make a change in my life and do it once a day for a period of time it makes me more apt to keep doing it.

So, if you have some goals and habits in mind that need tracked, all you need is a tracking tool. Today we’ll look at 7 different tools to help you keep track of your habits and goals.

Joe’s Goals

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    Joe’s Goals is a web-based tool that allows users to track their habits and goals in an easy to use interface. Users can add as many goals/habits as they want and also check multiple times per day for those “extra productive days”. Something that is unique about Joe’s Goals is the way that you can keep track of negative habits such as eating out, smoking, etc. This can help you visualize the good things that you are doing as well as the negative things that you are doing in your life.

    Joe’s Goals is free with a subscription version giving you no ads and the “latest version” for $12 a year.

    Daytum

      Daytum

      is an in depth way of counting things that you do during the day and then presenting them to you in many different reports and groups. With Daytum you can add several different items to different custom categories such as work, school, home, etc. to keep track of your habits in each focus area of your life.

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      Daytum is extremely in depth and there are a ton of settings for users to tweak. There is a free version that is pretty standard, but if you want more features and unlimited items and categories you’ll need Daytum Plus which is $4 a month.

      Excel or Numbers

        If you are the spreadsheet number cruncher type and the thought of using someone else’s idea of how you should track your habits turns you off, then creating your own Excel/Numbers/Google spreadsheet is the way to go. Not only do you have pretty much limitless ways to view, enter, and manipulate your goal and habit data, but you have complete control over your stuff and can make it private.

        What’s nice about spreadsheets is you can create reports and can customize your views in any way you see fit. Also, by using Dropbox, you can keep your tracker sheets anywhere you have a connection.

        Evernote

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          I must admit, I am an Evernote junky, mostly because this tool is so ubiquitous. There are several ways you can implement habit/goal tracking with Evernote. You won’t be able to get nifty reports and graphs and such, but you will be able to access your goal tracking anywhere your are, be it iPhone, Android, Mac, PC, or web. With Evernote you pretty much have no excuse for not entering your daily habit and goal information as it is available anywhere.

          Evernote is free with a premium version available.

          Access or Bento

            If you like the idea of creating your own tracker via Excel or Numbers, you may be compelled to get even more creative with database tools like Access for Windows or Bento for Mac. These tools allow you to set up relational databases and even give you the option of setting up custom interfaces to interact with your data. Access is pretty powerful for personal database applications, and using it with other MS products, you can come up with some pretty awesome, in depth analysis and tracking of your habits and goals.

            Bento is extremely powerful and user friendly. Also with Bento you can get the iPhone and iPad app to keep your data anywhere you go.

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            You can check out Access and the Office Suite here and Bento here.

            Analog Bonus: Pen and Paper

            All these digital tools are pretty nifty and have all sorts of bells and whistles, but there are some people out there that still swear by a notebook and pen. Just like using spreadsheets or personal databases, pen and paper gives you ultimate freedom and control when it comes to your set up. It also doesn’t lock you into anyone else’s idea of just how you should track your habits.

            Conclusion

            I can’t necessarily recommend which tool is the best for tracking your personal habits and goals, as all of them have their quirks. What I can do however (yes, it’s a bit of a cop-out) is tell you that the tool to use is whatever works best for you. I personally keep track of my daily habits and personal goals with a combo Evernote for input and then a Google spreadsheet for long-term tracking.

            What this all comes down to is not how or what tool you use, but finding what you are comfortable with and then getting busy with creating lasting habits and accomplishing short- and long-term goals.

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