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Tips On How To Get Your Content in Front of The Right People

Tips On How To Get Your Content in Front of The Right People

Building your brand online has become easier over the years with the introduction of social media. It also helps that building a website is much easier than it was before. With so many websites popping up, it works in your favor to network with the right people to build your brand. My blogging career started 8 years ago, and things were very different because it was harder for you to get noticed. For example, after creating and writing content, I would have to wait for my website to get indexed and slowly move up the search results. This process took a minimum of 6 months and there was no guarantee that I’d gain traction. However, things have drastically changed as you’ll learn because it’s easier to connect with the right people in your industry.

Let’s explore some creative ways to build traction to your content quickly right after publishing.

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Networking

It’s important to connect with the right people in your industry. By reaching out to bloggers with a huge following, you can ask to tap into their network. A great strategy is to create content mentioning the authority bloggers name, then contact them letting them know about the mention. If you’ve provided value, the authority blogger will have no problem sharing your content on their social media feed. This strategy did work very well for me in the past. Here’s something to try: create an interview series with authority bloggers and post the answers on your blog. After, contact the blogger you interviewed to share it with their followers.

Quora (Answer Community)

These communities are very popular and can generate enormous traffic to your content quickly. There are hundreds of people posting questions in real-time so with the right strategy, you can build momentum. Head over to sites like Quora.com and research a common problem people have in your niche. Create content providing a solution and link back to it from within Quora. If you answer questions with depth, you’ll have no problem directing people to your website from Quora.

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There are several sites and strategies you can use when on communities. For example, you can post infographics with a link back to your site. You can also hire people to answer questions and link back to your website. The more people answering questions and linking back, the more traffic will trickle to your site.

Social Media

Sharing on social media can generate enormous traffic within minutes especially if your content goes viral. I encourage everyone to write the best content before posting on social media because quality attracts traffic. You want to make sure the most influential people on social media share your content because they have thousands of followers. I wrote content for a blogger named John Chow who had 100,000 followers on Twitter. Once I was published on his blog, around 50,000 people click through to my website, which was huge for my brand.

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If you are sharing your own content, then make use of hashtags and keywords to attract people to view your tweet and/or share. Hashtags (#) are social media’s own way of organizing all the content being shared throughout the day. If you know popular hashtags being used, you can add them when tweeting your content so it shows up under the #hashtag when searched.

Create Infographics

Content in the form of infographics has been known to perform well on social media and other image sites. Infographics are a great way to provide value quickly because all it takes is for someone to look at the graphs, charts, and headlines to understand the main focal points. Since they provide so much value squeezed together, social media users love to view and share them, which can be huge for traffic. The more people sharing, the higher engagement you could receive on your website. However, here’s a few things to keep in mind the next time you create an infographic:

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  • Provide an answer to a common problem in your niche
  • Keep your infographic engaging by adding moving objects
  • Use bright colors as they attract the eye better than darker colors
  • Use large text to illustrate your main points
  • Make sure to follow the dimension rules for social media. You want the entire infographic to appear when shared on social media.

Featured photo credit: blogherald.com via blogherald.com

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Last Updated on September 20, 2018

How to Be Happy at Work and Find Fulfillment in Your Career

How to Be Happy at Work and Find Fulfillment in Your Career

If you’re going to spend 1/3 of our life at work, you should enjoy it, right?

Trust me, I know that’s easier said than done. Difficult coworkers, less-than-desirable tasks, or even just being in the wrong position can all lead to a lack of enjoyment and fulfillment in your work.

But what if I told you it doesn’t have to be this way? Or better yet, if you struggle with all of the above (and then some), what if I told you that enjoying your work and finding fulfillment regardless of those obstacles is possible?

Don’t believe me? I don’t blame you because I was there too. Before implementing the tips below, I struggled to get through each day, much less find real fulfillment, in the office. Now, even after the toughest days on the job, I still come away with feelings of pride, accomplishment, and fulfillment. The best news is, so can you.

If you’re ready to make those hours count and find happiness and fulfillment in the office, then read on to find out how to be happy at work and find fulfillment in your career:

1. Discover the root(s) of the problem

For this first step, we’ll need to think back to 8th-grade physics (humor me). We all know Newton’s 3rd law, “for every action, there is an equal and opposite reaction.” When you think about it, the same can be said outside of physics, and we see this law play out in our daily lives, day after day.

Simply put, all the issues we deal with in the office (and life in general) affect us in a noticeable way.

If you’re appreciated at work, like the work you do and receive frequent praise, promotions, or raises, then this will probably have an altogether positive effect on your life in the office.

But what if we reverse this? What if you feel under appreciated, get passed up for promotions, or get denied raises? This is sure to affect the way you feel at work on a negative level.

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So, before you can implement the steps of feeling happy and fulfilled at work, we first have to discover the reasons why you don’t feel that way already.

Think about it, write a list, or make a mental note. Run through all the reasons you’re dissatisfied in the office, and don’t hold back. Knowing the exact obstacles you’re facing will make overcoming them that much easier.

In fact, as a side-challenge to this article, I recommend picking the top three reasons contributing to your dissatisfaction at work and using the following tips to tackle them.

2. Practice gratitude for an instant uplift

Did you know the simple act of feeling grateful can increase your happiness and make you more fulfilled at work?[1]

Well, it’s true, and it’s scientifically proven.

Dr. Lisa Firestone notes that practicing gratitude “reminds us of what we lacked in the past.” Meaning, it serves as both a boost to happiness and a bit of a wake-up call that things have been or could be, much worse.

Trying to conjure up feelings of gratitude can seem almost impossible when your work situation seems bleak, but hear me out: There are incredibly easy ways to get started and it doesn’t involve trying to “force” yourself to feel grateful about things that stress you out.

For an instant pick-me-up, try this:

Find a loose piece of paper, a blank sticky note, or anything you can write on, be it physical or digital. List just three things that you are absolutely without-a-doubt thankful for in your life.

Now here’s the trick: Don’t just list what you’re grateful for, you have to list why you’re grateful for them, too.

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For example, simply saying “I’m grateful for my kids” will probably make you feel good, sure, but what if we could amplify the warm, fuzzy feeling into real, lasting motivation?

Instead, write the reason you’re so thankful for your children. Is it because they make you laugh and forget about other stressors? Or maybe they help to remind you of why you go to work every day in the first place?

Whatever your reasons may be, jot them down and keep your list somewhere you can see it while you work. A quick glance at your gratitude list throughout the day can provide powerful, positive motivation to keep going.

Bonus:

If you can find just three things to be thankful for that specifically relate to your job, and list why those things make you grateful, your list can also help you find fulfillment in your work itself which can give you an even bigger boost of positivity throughout the day.

3. Take meaningful time for yourself

We all know creating a strong work-life balance can be crucial to feeling satisfied in our jobs, but rarely do we ever address how we’re spending our time outside of work.

Many of us survive a 9-hour work day and commute home only to find ourselves busy with our personal to-do lists, running a household, and taking care of a child (or 2 or 3, and so on).

If you spend all your time working, whether in the office or within your household, you’re going to feel drained at some point. This is why setting meaningful time for yourself every day is highly important.

Look, I get it: I don’t know anyone in the working world who can shun all responsibility for a 3-movie marathon or happy hour with friends whenever they feel like it. But finding time for yourself, be it just 30 minutes to an hour, can really make a difference in how you feel at work.

This works because you’ll have time to actually relax and let the day’s stress melt away while you enjoy something just for you. The to-do lists and stressors will still be there after you’re refreshed and ready to tackle them.

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No time for me-time? Try this:

If you have a busy household, you’ll need to capitalize on a block of time you know will be completely uninterrupted. The easiest way to do this: try waking up 30 minutes to an hour earlier than usual (or push bedtime back an hour if you’re a night owl, like me) and take time to do something you enjoy.

This could be reading with a cup of tea, catching up on Facebook, spending time on a passion project—anything! As long as it’s meaningful to you, it works!

Bonus:

Starting your day with meaningful time for yourself can set you up to have a positive mood that lasts well into office hours, and having your me-time in the evening can give you something positive to look forward to during the day.

4. Get productive and feel accomplished

Don’t you just love the feeling of checking the last item off of a hefty to-do list? That’s because self-motivation can be a huge driver of positivity and success.

When we accomplish something, no matter how small, it makes us feel good, plain and simple. Applying this tactic to your daily work can be the motivator you need to find fulfillment during the daily office grind.

While there are tons of steps to get more done at work, I’ll share my personal favorite: Prioritizing.

Now, many people handle prioritizing differently. Some like to tackle the little tasks first so they can spend focused time on the big to-dos. Others like to knock out the big items first and get to the smaller ones when they can.

No matter which camp you’re in, you may be missing one crucial step: Time management.

So how’s this work? When you factor in the amount of time your priorities will take, it can transform your productivity ten-fold.

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Say you have three top priorities for the day. You might jump into the smaller ones or the bigger ones depending on your preferred method, and then find yourself out of time and bringing work home with you at the end of the day.

This is prevented when you factor in time. Knowing how long each item will take, or deliberately setting specific blocks of time for your priorities can help you accomplish more in the same 8-9 (or 12) hours that you typically spend at work.

Try this:

Take a look at your priorities and consider how long they should take. Pop into your Google calendar (or Filofax, whatever works for you) and schedule time to work on your priority items around any important meetings or events of the day.

The most important thing to remember is to stick to your dedicated time.

Often, when we know exactly how long we have to work on something (and honor this time limit), we’re motivated to get more done on time to avoid taking work home at the end of the day.

The bottom line

There’s no need to waste 1/3 of our lives feeling unsatisfied at work. Luckily, you now have the tools to get started, take back your time, and become happy and fulfilled at work again.

The only question is — which tip will you try first?

Featured photo credit: Ellyot via unsplash.com

Reference

[1]Psychology Today: The Healing Power of Gratitude

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