Advertising
Advertising

Tips On How To Get Your Content in Front of The Right People

Tips On How To Get Your Content in Front of The Right People

Building your brand online has become easier over the years with the introduction of social media. It also helps that building a website is much easier than it was before. With so many websites popping up, it works in your favor to network with the right people to build your brand. My blogging career started 8 years ago, and things were very different because it was harder for you to get noticed. For example, after creating and writing content, I would have to wait for my website to get indexed and slowly move up the search results. This process took a minimum of 6 months and there was no guarantee that I’d gain traction. However, things have drastically changed as you’ll learn because it’s easier to connect with the right people in your industry.

Let’s explore some creative ways to build traction to your content quickly right after publishing.

Advertising

Networking

It’s important to connect with the right people in your industry. By reaching out to bloggers with a huge following, you can ask to tap into their network. A great strategy is to create content mentioning the authority bloggers name, then contact them letting them know about the mention. If you’ve provided value, the authority blogger will have no problem sharing your content on their social media feed. This strategy did work very well for me in the past. Here’s something to try: create an interview series with authority bloggers and post the answers on your blog. After, contact the blogger you interviewed to share it with their followers.

Quora (Answer Community)

These communities are very popular and can generate enormous traffic to your content quickly. There are hundreds of people posting questions in real-time so with the right strategy, you can build momentum. Head over to sites like Quora.com and research a common problem people have in your niche. Create content providing a solution and link back to it from within Quora. If you answer questions with depth, you’ll have no problem directing people to your website from Quora.

Advertising

There are several sites and strategies you can use when on communities. For example, you can post infographics with a link back to your site. You can also hire people to answer questions and link back to your website. The more people answering questions and linking back, the more traffic will trickle to your site.

Social Media

Sharing on social media can generate enormous traffic within minutes especially if your content goes viral. I encourage everyone to write the best content before posting on social media because quality attracts traffic. You want to make sure the most influential people on social media share your content because they have thousands of followers. I wrote content for a blogger named John Chow who had 100,000 followers on Twitter. Once I was published on his blog, around 50,000 people click through to my website, which was huge for my brand.

Advertising

If you are sharing your own content, then make use of hashtags and keywords to attract people to view your tweet and/or share. Hashtags (#) are social media’s own way of organizing all the content being shared throughout the day. If you know popular hashtags being used, you can add them when tweeting your content so it shows up under the #hashtag when searched.

Create Infographics

Content in the form of infographics has been known to perform well on social media and other image sites. Infographics are a great way to provide value quickly because all it takes is for someone to look at the graphs, charts, and headlines to understand the main focal points. Since they provide so much value squeezed together, social media users love to view and share them, which can be huge for traffic. The more people sharing, the higher engagement you could receive on your website. However, here’s a few things to keep in mind the next time you create an infographic:

Advertising

  • Provide an answer to a common problem in your niche
  • Keep your infographic engaging by adding moving objects
  • Use bright colors as they attract the eye better than darker colors
  • Use large text to illustrate your main points
  • Make sure to follow the dimension rules for social media. You want the entire infographic to appear when shared on social media.

Featured photo credit: blogherald.com via blogherald.com

More by this author

Rizvan Ullah

Online Blogger

A General Guide to Disputing Your Public Record In New York 4 Major Changes in Men After Turning 50 Years Old Success Habits of The Worlds Wealthiest People Strategies to Find the Best Attorney When You Need One How to Create an Effective Sales Funnel

Trending in Marketing

1 8 Life-Changing Skills You Can Learn in Less Than 6 Months 2 7 Things To Consider Before Hiring An Advertising Agency 3 9 Things Every Marketer Should Do 4 Tips for Designing Your Plastic Surgery Website for Optimal Marketing 5 SEO Tools Every Business Should Be Using in 2017

Read Next

Advertising
Advertising

Last Updated on November 5, 2018

20 Best Places to Work for a Great Career in 2018

20 Best Places to Work for a Great Career in 2018

Looking for a job? There’s no doubt to the fact you will want to work with a company that appreciates you for who you are.

Well, good news. The labor market today is one that has peened up with more opportunities for advancement and personal employee improvement. This is partly due to the fact that a lot of companies have been made to understand the value of their biggest assets: the employees.

To wit, here’s a list of companies- across a wide array of industries- that have been able to develop working environments that are healthy and accommodating to workers.

Take a look at these 20 best place to work for a great career:

1. Salesforce, San Francisco, California,

    Salesforce is in the information technology business and the company ranks highest due to their commitment to learning and innovation. They are ready to try new things and everyone with a new idea is always welcome to share it at the company. The company has also been known to exhibit an exceptional approach to alignment.

    Find out more about careers in Salesforce

    2. Wegmans Food Markets Inc.,Rochester, New York

      Based in Rochester, New York, employees have been known to enjoy a sense of purpose from working here. The company has been able to achieve an optimal level of engagement across all working tiers and they’ve been able to achieve great things together. They even do deliveries.

      Find out more about careers in Wegmans

      3. Ultimate Software, Weston, Florida

        Employees get amazing benefits here but that’s not the only reason why this place is so awesome to work. Whenever there is a need or a death of an Ultipeep or any of other family members, the company shows love and support like no other.

        Find out more about careers in Ultimate Software

        Advertising

        4.The Boston Consulting Group, Inc., Boston, Massachusetts

          Development is at the center of anything that goes on here. The business is about people and employees are the company’s biggest asset. Employees are able to challenge the status and also leave impacts on clients.

          Find out more about careers in The Boston Consulting Group

          5. Edward Jones, St. Louis, Missouri

            Edward Jones is admired for their ability to acknowledge history without being mired down by it. The company builds on a solid foundation but there is also a level of flexibility that allows for innovation.

            Find out more about careers in Edward Jones

            6. Kimpton Hotels and Restaurants, San Francisco, California

              Kimpton is a trendsetter in the hospitality industry. The company always strives to try something different and that perspective is welcomed there at all times. Enjoy the weekends with luxury rooms, conformable mattress, furnished and well dressed service staff. A great opportunity for job seekers.

              Find out more about careers in Kimpton Hotels and Restaurants

              7. Workday, Pleasanton, California

                Newbies will find no issues with feeling welcome and at home here as this has always been a core culture component of the IT giant. Everyone is treated like family and this fosters a sense of oneness.

                Find out more about careers in Workday

                8. Genentech, South San Francisco, California

                Advertising

                  Here, employees are encouraged to be themselves. There is a feeling of care, safety, and acceptance that you get here that you can’t get at many firms. The development of an all-inclusive environment has always been foundational.

                  Find out more about careers in Genetech

                  9. Deloitte, New York, New York

                    Deloitte is one of the biggest professional service providers in the world, noted for their focus on constant learning, development and improvement. They invest in their employees and are concerned about their well being.

                    Find out more about careers in Deloitte

                    10. Baird, Milwaukee, Wisconsin

                      Baird is a financial services provide that is known for adopting a “no asshole policy’ which guides the way people relate with and respect each other, regardless of their position on the company’s hierarchy.

                      Find out more about careers in Baird

                      11. Quicken Loans, Detroit, Michigan

                        At Quicken Loans, the views and opinions of everyone are respected and heard. The organization is revered for the amount of investment they put in their team members and everyone looks for ways to grow and be better.

                        Find out more about careers in Quicken Loans

                        12. Capital One, Mclean, Florida

                          Capital One has adopted a culture that encourages employees to take risks and try new things. They foster a healthy work-life balance and associates are challenged to live better lives.

                          Advertising

                          Find out more about careers in Capital One

                          13. Cooley LLP, Palo Alto, California

                            Cooley LLP is a law firm known for their ability to care about the company culture and being able to develop a working environment that is empowering and fun. Cooley is known to go for the best when it comes to their employees, regardless of the occasion.

                            Find out more about careers in Cooley LLP

                            14. Southern Ohio Medical Center, Portsmouth, Ohio

                              The medical center has been known for their propensity to delegate so much to their employees, thereby providing them with the ability to grow and learn on the job. In the end, you get a workplace that is all-engaging and super fun.

                              Find out more about careers in Southern Ohio Medical Center

                              15. American Express, New York, New York

                                American Express is a firm that celebrates wins, no matter how small. Everyone is made to share the same attitude towards service and the people they are to serve, thereby making people care about what they do.

                                Find out more about careers in American Express

                                16. Adobe Systems Inc., San Jose, California

                                  The culture at Adobe Systems is one that encourages employees to develop their own ideas and get a strong viewpoint. As opposed to encouraging competition, work-life balance is fostered everywhere here.

                                  Find out more about careers in Adobe Systems Inc.

                                  Advertising

                                  17. The Cheesecake Factory Inc., Calabasas, California

                                    The Cheesecake Factory rewards dedication and hard work. Promotions come pretty easy, and there is always space for guidance to develop your experience and skills.

                                    Find out more about careers in The Cheesecake Factory Inc.

                                    18. Sap America, Newtown Square, Pennsylvania

                                      If you’re looking for a new career path, SAP might be the best bet for you. The company is adept at recognizing value and transferable skills. And you can always look for a new path while maintaining your employment.

                                      Find out more about careers in Sap America

                                      19. NVIDIA Corporation, Santa Clara, California

                                        NVIDIA is known for looking after even the smallest of things. With even a “pets allowed” policy this company accepts you for who you are, and helps you to work within your personality. Advancement is also fostered, and you are able to collaborate effectively.

                                        Find out more about careers in NVIDIA

                                        20. KPMG LLP, New York, New York

                                          Communication and progressive collaboration are the foundation of this company’s workforce treatment. Regardless of the level you are, someone is always at the ready to help and the company rewards extra effort with gratitude.

                                          Find out more about careers in KPMG LLP

                                          All in all, it’s safe to say that you will be able to find somewhere to apply your skills (whatever they are) that is all inclusive and highly accommodative. Companies today are being made to understand how much they can get when they treat their employees right and this has opened the door to an encouraging work environment for all.

                                          Happy job hunting!

                                          Featured photo credit: Pexels via pexels.com

                                          Read Next