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Tips On How To Get Your Content in Front of The Right People

Tips On How To Get Your Content in Front of The Right People

Building your brand online has become easier over the years with the introduction of social media. It also helps that building a website is much easier than it was before. With so many websites popping up, it works in your favor to network with the right people to build your brand. My blogging career started 8 years ago, and things were very different because it was harder for you to get noticed. For example, after creating and writing content, I would have to wait for my website to get indexed and slowly move up the search results. This process took a minimum of 6 months and there was no guarantee that I’d gain traction. However, things have drastically changed as you’ll learn because it’s easier to connect with the right people in your industry.

Let’s explore some creative ways to build traction to your content quickly right after publishing.

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Networking

It’s important to connect with the right people in your industry. By reaching out to bloggers with a huge following, you can ask to tap into their network. A great strategy is to create content mentioning the authority bloggers name, then contact them letting them know about the mention. If you’ve provided value, the authority blogger will have no problem sharing your content on their social media feed. This strategy did work very well for me in the past. Here’s something to try: create an interview series with authority bloggers and post the answers on your blog. After, contact the blogger you interviewed to share it with their followers.

Quora (Answer Community)

These communities are very popular and can generate enormous traffic to your content quickly. There are hundreds of people posting questions in real-time so with the right strategy, you can build momentum. Head over to sites like Quora.com and research a common problem people have in your niche. Create content providing a solution and link back to it from within Quora. If you answer questions with depth, you’ll have no problem directing people to your website from Quora.

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There are several sites and strategies you can use when on communities. For example, you can post infographics with a link back to your site. You can also hire people to answer questions and link back to your website. The more people answering questions and linking back, the more traffic will trickle to your site.

Social Media

Sharing on social media can generate enormous traffic within minutes especially if your content goes viral. I encourage everyone to write the best content before posting on social media because quality attracts traffic. You want to make sure the most influential people on social media share your content because they have thousands of followers. I wrote content for a blogger named John Chow who had 100,000 followers on Twitter. Once I was published on his blog, around 50,000 people click through to my website, which was huge for my brand.

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If you are sharing your own content, then make use of hashtags and keywords to attract people to view your tweet and/or share. Hashtags (#) are social media’s own way of organizing all the content being shared throughout the day. If you know popular hashtags being used, you can add them when tweeting your content so it shows up under the #hashtag when searched.

Create Infographics

Content in the form of infographics has been known to perform well on social media and other image sites. Infographics are a great way to provide value quickly because all it takes is for someone to look at the graphs, charts, and headlines to understand the main focal points. Since they provide so much value squeezed together, social media users love to view and share them, which can be huge for traffic. The more people sharing, the higher engagement you could receive on your website. However, here’s a few things to keep in mind the next time you create an infographic:

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  • Provide an answer to a common problem in your niche
  • Keep your infographic engaging by adding moving objects
  • Use bright colors as they attract the eye better than darker colors
  • Use large text to illustrate your main points
  • Make sure to follow the dimension rules for social media. You want the entire infographic to appear when shared on social media.

Featured photo credit: blogherald.com via blogherald.com

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Rizvan Ullah

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Last Updated on November 5, 2019

How to Use Visual Learning to Work More Effectively

How to Use Visual Learning to Work More Effectively

Knowledge is essential to become successful in life, your career and your business. Without learning new concepts and becoming proficient in our craft, we cannot excel in our chosen careers or archive knowledge to pass down to the next generation.

But content comes in various forms, and because how we learn influences how much we know, we need to talk about learning styles. This article will focus on how to utilize visual learning to boost your career or business.

The Importance of Knowing Your Learning Style

Knowing your learning style enables you to process new information to the best of your ability. Not only does it reduce your learning curve, you’re able to communicate these same concepts to others effectively.

But it all starts when you’re able to first identify the best way you learn.

As a college student, I soon figured out that taking online courses without visual aids or having an instructor in front of me led to poor retention of concepts.

Sure, I got good grades and performed excellently in my online exams. However. I discovered that I couldn’t maintain this performance level because I forgot 80 percent of the course content by the end of the semester.

There are several types of learning styles known to mankind. To give an idea of how visual learning stacks up against other learning styles, here’s a brief mention of some of the different types of learning styles we have.

The four most popular types of learning styles are:

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  • Visual learning style (what this article talks about).
  • Aural or auditory learning style (learning by listening to information presented).
  • Verbal or linguistic learning style (learning that involves speech and writing).
  • Tactile learning style (learning by touching and doing)

But for the purposes of this article, we will be focusing on using visual learning to boost your career or business.

How to Know If You’re a Visual Learner?

When it comes to boosting your career, business (or education), a visual learner is one who would most definitely choose shapes, images, symbols, or reading over auditory messages.

I’m talking about preferring to read an actual map when navigating to a new place over listening to verbal directions. I’m talking about discovering that you actually have trouble remembering what your manager said at the meeting because there were no graphs or illustrations to support the points raised.

Most people who struggle with learning probably aren’t leveraging their best learning styles. The earlier you identify how your learning style can boost your success, the less struggle you will encounter with processing new information throughout your career.

However, visual learning in particular CAN 10x your career or business whether it is your preferred learning style or not. And here’s why:

Several studies have arrived at the conclusion that the brain retains more information with the help of visual aids. In other words, images are directly processed by our long-term memory which helps us store information for longer periods of time.[1]

While some lessons can be performed orally, several concepts can only make sense if you have an image with an explanation of sequences (i.e learning about the human DNA).

Visual learning does use a different part of the brain and visual cues are processed by the part of the brain known as the occipital lobe.

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By engaging more parts of the brain during learning, you’re able to have a fuller understanding of concepts and facilitate better interaction with your immediate environment.

How to Use Visual Learning for Success

Here’re 4 ways to use visual learning to boost your career or business:

1. Bring back the to-do list. Then add shapes and colors to boost productivity.

We live in an age where computers have taken over virtually every aspect of productivity and most human functions. But written lists are making a comeback, and with an endless number of important tasks to complete, having a to-do list of tasks in order of importance can improve your productivity.

While coming up with a list is initially challenging, adding colors and shapes to written lists that you personally write and manage gives you an extra layer of assurance and boosts aids recall so that you actually get stuff done.

I have tried this technique in my work as a registered nurse and discovered that adding shapes and colors to to-do lists helps me delegate tasks, recognize where more work is needed, and makes it easy to cross off completed tasks at the end of the day.

2. Add graphs, charts and symbols to your reports.

Yes, it seems like more work cut out for you. However, graphs enable you monitor the heartbeat of your business.

Graphs and charts help you trend your finances, budget, and pretty much any data overtime. With the help of free and premium software available on the market, it has become easier to take plain data and in a matter of seconds, have relevant information displayed in different shapes and images.

As an entrepreneur, you can make predictions and allocate funds wisely when you’re able to see whether your efforts are rewarded. You can use colors and charts to delegate actions to members of your team and track performance at the same time.

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And when broken down into monthly, quarterly, bi-annual or annual goals, graphs and charts communicate what ordinary text cannot.

3. Effectively brainstorm with mind-mapping.

Mind-mapping is not new but I don’t think it’s been talked about as often as we do to-do lists.

With mind mapping, you’re organizing information accurately and drawing relationships between concepts and pieces from a whole.

Think of a mind map as a tree with several branches. For example, the tree can symbolize healthcare while each branch stands for nursing, medicine, laboratory science, and so on. When you look at nursing, you can further branch out into types of nursing; pediatric, women’s health, critical care, and so on.

It’s an interesting relationship; the more ideas you’re able to come up with for your chosen subject, the deeper you get and the stronger the association.

Mind maps really show you relationships between subjects and topics, and simplifies processes that might seem complicated at first glance. In a way, it is like a graphical representation of facts presented in a simple, visual format.

Mind mapping isn’t only limited to career professionals; business owners can benefit from mind mapping by organizing their online learning activities and breaking down complex tasks into simple actions so that you can accurately measure productivity.

4. Add video streaming to meetings.

What if you could double the productivity of your team members by video streaming your meetings or adding flash animation to your presentation at the same time?

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When you offer video as an alternative method of processing information to colleagues, there is a greater chance of retaining information because we recreate these stories into images in our minds.

For organizations that hold virtual meetings, it can also be an effective way to enhance performance during if people can see their colleagues in addition to flash animation or whatever form of video is provided during the meeting.

Is Visual Learning Better Than Other Learning Styles?

No, that is not the point. The goal here is to supplement your existing dominant learning style with visual learning so that you can experience a significant boost in how you process and use everyday information.

You might discover that understanding scientific concepts are much easier after incorporating visual learning or that you’re able to understand your organization’s value when projected on a visual screen with charts and graphs.

The overall goal is to always be learning and to continue to leverage visual learning style in your career and business.

More About Learning Styles

Featured photo credit: Unsplash via unsplash.com

Reference

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