Building your brand online has become easier over the years with the introduction of social media. It also helps that building a website is much easier than it was before. With so many websites popping up, it works in your favor to network with the right people to build your brand. My blogging career started 8 years ago, and things were very different because it was harder for you to get noticed. For example, after creating and writing content, I would have to wait for my website to get indexed and slowly move up the search results. This process took a minimum of 6 months and there was no guarantee that I’d gain traction. However, things have drastically changed as you’ll learn because it’s easier to connect with the right people in your industry.
Let’s explore some creative ways to build traction to your content quickly right after publishing.
It’s important to connect with the right people in your industry. By reaching out to bloggers with a huge following, you can ask to tap into their network. A great strategy is to create content mentioning the authority bloggers name, then contact them letting them know about the mention. If you’ve provided value, the authority blogger will have no problem sharing your content on their social media feed. This strategy did work very well for me in the past. Here’s something to try: create an interview series with authority bloggers and post the answers on your blog. After, contact the blogger you interviewed to share it with their followers.
Quora (Answer Community)
These communities are very popular and can generate enormous traffic to your content quickly. There are hundreds of people posting questions in real-time so with the right strategy, you can build momentum. Head over to sites like Quora.com and research a common problem people have in your niche. Create content providing a solution and link back to it from within Quora. If you answer questions with depth, you’ll have no problem directing people to your website from Quora.
There are several sites and strategies you can use when on communities. For example, you can post infographics with a link back to your site. You can also hire people to answer questions and link back to your website. The more people answering questions and linking back, the more traffic will trickle to your site.
Sharing on social media can generate enormous traffic within minutes especially if your content goes viral. I encourage everyone to write the best content before posting on social media because quality attracts traffic. You want to make sure the most influential people on social media share your content because they have thousands of followers. I wrote content for a blogger named John Chow who had 100,000 followers on Twitter. Once I was published on his blog, around 50,000 people click through to my website, which was huge for my brand.
If you are sharing your own content, then make use of hashtags and keywords to attract people to view your tweet and/or share. Hashtags (#) are social media’s own way of organizing all the content being shared throughout the day. If you know popular hashtags being used, you can add them when tweeting your content so it shows up under the #hashtag when searched.
Content in the form of infographics has been known to perform well on social media and other image sites. Infographics are a great way to provide value quickly because all it takes is for someone to look at the graphs, charts, and headlines to understand the main focal points. Since they provide so much value squeezed together, social media users love to view and share them, which can be huge for traffic. The more people sharing, the higher engagement you could receive on your website. However, here’s a few things to keep in mind the next time you create an infographic:
- Provide an answer to a common problem in your niche
- Keep your infographic engaging by adding moving objects
- Use bright colors as they attract the eye better than darker colors
- Use large text to illustrate your main points
- Make sure to follow the dimension rules for social media. You want the entire infographic to appear when shared on social media.
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