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Need Help Reaching 100,000 Hits on Your Virtual Reality Video on YouTube?

Need Help Reaching 100,000 Hits on Your Virtual Reality Video on YouTube?

Yes, I said reach 100,000 hits.

This review will cover aspects of the Virtual Reality (VR) trend that is currently in the mainstream.

Neuroscience, psychology, and cognitive behavior tells us that curiosity, observation, and analysis of trends are key components to figuring out the madness that makes things viral.

1. Curiosity

What is it? The Cambridge dictionary says: “An eager wish to know or learn about something.” This definition could apply to well over 90% of the viewers on youtube.

Curiosity is just a word. The description of the word is the important factor, which will shape and determine the approach and eventual success of any youtube video.

Words like “arouse” and “excite” are very similar to the word “viral.” We could easily describe a popular YouTube video as, “it went into excite-mode,” or, “it aroused the public,” but of course these are not as pleasant to the ear as “it went viral.” We can direct and create material much easier by assessing the descriptive analysis of words that are normally associated with specific videos.

These key word descriptions bring forth imagery in the mind. The imagery will always be different and help to shape YouTube videos. If a person has an eager wish to know or learn about something, we already know they will be searching visuals that can key into the thought process of users who all have similar connections in terms of any niche market, such as virtual reality.

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The first, and probably most important, factor is the title picture (visual) associated with each youtube video. This picture must contain all the essential elements that are associated intimately with the VR market (i.e. common colors, phrases, and visuals). Big, bold, and unique images with a flair for nostalgia can capture a viewer’s imagination.

As a real world example, type in “funny VR games.” What comes up? I got these images (see below):

    I typed in “funny,” which has a word association description. That description is obvious to all of us; Miriam-Webster describes it as “differing from the ordinary in a suspicious, perplexing, quaint, or eccentric way.” All 4 of these images look exactly like what is being described in the Miriam-Webster definition of “funny.”

    What is common among 3 out of the 4 videos? Smiles and laughter. The most original and more intellectual image is number 3. “Richie’s Plank Experience,” suggests a story awaits us. This image is the best of the 4, and the views suggest it has over 4 million.

    The Potato cartoon character and younger generation user “boy” have more mass appeal than the dynamite and older male using the VR headset. The font on “escape” has already been used in the title. The re-use of this word serves no purpose other than the font type. The font type plays a role in how a viewer interprets the frenetic energy of the image. Richie’s Plank experience is probably the only image here that effectively uses fonts as a backdrop. The plank is placed over the words, which completely embodies the idea of walking on a questionable surface.

    The Title and Descriptions beside each image of course play key roles as support mechanisms for potential viewers. Let us compare at 273,000 hits for “FUNNIEST VIRTUAL REALITY GAME EVER!” versus 32,000 hits for “CAN WE ESCAPE THE PLANE?!?!” These two titles can’t compare. The one with more hits definitely caught my attention. It has the word “funniest,” which is exactly what I used in my search description. That word association is KEY to developing a connection with your viewers.

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    The title of the second video could be renamed “HILARIOUS ESCAPE ATTEMPTS WITH A PLANE?!?!” That title peaks my interest as a viewer. One can already visualize this plane game as something interesting. It also contains the humor element we were seeking in our search. Instead of using the word “can” which is so basic, we can turn it around and say “attempt,” which adds a new level of descriptive analysis and still keeps with the original intent.

    Does any of this really matter? For the sake of consistency, yes it does. Think about it: Nothing is successful long term, especially in the public eye, unless it has a solid foundation and approach that is unique and consistent.

    One thing to keep in mind here are subscribers: The 273,000 hits video has approximately 159,000 subscribers versus 1.88 million for the “ESCAPE” video.

    So we know already that the number of subscribers has nothing to do with the success of the videos.

    2. Observation

    The next key question to ask is how to retain viewers. How do you get someone who has clicked on your link to stay focused and watch? Entertainment value will be a key component here.

    Good content geared toward the original search idea is going to be key for success. Observation of the image and descriptions in the listings tell us that the HTC Vive Gameplay video is geared toward a younger crowd. This can be verified by clicking the actual videos and comparing.

    Okay, I just watched both videos for the first time. Yes, the first video, as suspected, has been marketed with a theme more applicable to a younger crowd. The host is using a modified voice, similar to that of a more mature individual we see on TV game shows. The host also sits in a more conventional way than the Oculus video. This conventional sitting position is much like what we see on TV today with shows like Ellen. The host here is taking center stage first, and then going heavily into full game immersion. The game itself is much more entertaining and involved.

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    The gameplay with the Oculus rift is actually not funny at all. The host is trying to call it funny, but this game deserves a different title all together. The host seems disingenuous in his attempt to describe the hilarity of the game, whereas the HTC host does a great job opening up with a description, and actually entering into gameplay without trying to change what the game is by using their own personality.

    The game relates more to a thriller/adventure type movie compared to the HTC game, which is completely comedy, plus adventure. The voice-overs on the HTC game add quite a special feeling. After watching the content, it is obvious why more hits were given to the HTC game. Question is, could the other game have been developed with better game play?

    Yes it could have! But how you ask? The game itself is flawed in so many ways. It has a lack of excitement, curiosity, etc.; it’s just a person sitting in a car with no voice-overs outside of the odd computer generated voice asking for a retinal scan or an emergency signal. If this car was in a plane, how about adding to the excitement by having the plane shift – moving from left to right, then settle and so forth.

    The list of things wrong with this game can’t be denied. If anything, this game deserved a more reserved approach on the part of the host. The premise of the idea suggests that you are a secret agent of some sort stuck in a plane with a ticking time bomb and other obstacles. The host could have taken the time to add in some key components of a made up story, for instance.

    Being a secret agent is probably the coolest thing ever, so this game should have done much better in terms of YouTube hits and viewership. Comparatively speaking, the lack of setup content by the game and host, along with bad use of images and descriptions caused a lack of hits.

    3. Trends and Analysis

    VR is currently the new Atari of the 80’s. Progression and acceptance throughout the world will be slow but penetrating. As YouTubers, there is still time for users to enter this market trend.

    According to statistics provided by Touchstone Research Innovation & Excellence:

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    • 79% of people have heard of virtual reality
    • 68%, when asked, revealed a basic understanding of what VR is
    • 47% know some or a lot about VR.

    Of this test group, Samsung, Oculus, and the Sony Project Morpheus retained a product knowledge rate of more than 30%:

    • 88% of kids said VR is “off-the-charts” cool
    • 80% are very/really excited about the things they might be able to do with VR
    • 78% are very/super interested in knowing more about VR and new devices.

    Half of the test group expressed concerns about radiation, dizziness, headaches, heavy headsets, loss of limb control (bumping, tripping, falling), and addiction to VR.

    The top picks for things to do in VR:

    • Visit another country (64%)
    • Explore a place they could not (64%)
    • Go on an adventure (52%)
    • Travel back in time (58%)
    • Visit a fantasy world (61%)
    • Watch a VR movie (55%)
    • Play a game/online app by themselves (57%)

    Life games had the highest rating approval at 51% versus 34% for online role playing games.

    How strong is the potential of VR with kids and teens? 85% said they would tell their friends about VR, 79% want to learn more, and 75% will ask for a VR device if priced within the gaming console range.

    Virtual reality is definitely a trend, and in the current focus of the public.

    More by this author

    praveen nadaraju

    Classical & Computer Animator & Industrial Designer

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    Published on July 7, 2020

    Brain Training: 12 Fast, Fun Mental Workouts

    Brain Training: 12 Fast, Fun Mental Workouts

    Exercise isn’t just for your body. Just as important is keeping your mind strong by training your brain with fun mental workouts.

    Think of your mental and physical fitness the same way: you don’t need to be an Olympian, but you do need to stay in shape if you want to live well. A few cognitive workouts per week can make a major difference in your life.

    The Skinny on Mental Workouts

    Physical fitness boosts your stamina and increases your muscular strength. The benefits of working up a mental sweat and brain training, however, might not be so obvious.

    Research suggests that cognitive training has short- and long-term benefits, including:

    1. Improved Memory

    After eight weeks of cognitive training, 19 arithmetic students showed a larger and more active hippocampus than their peers.[1] The hippocampus is associated with learning and memory.

    2. Reduced Stress Levels

    Mastering new tasks more quickly makes the work of learning less stressful. A stronger memory can call information to mind with less effort.

    3. Improved Work Performance

    Learning quickly and remembering key details can lead to a better career. Employers are increasingly hiring for soft skills, such as trainability and attention to detail.

    4. Delayed Cognitive Decline

    As we age, we experience cognitive decline. A study published by the Journal of the American Geriatrics Society found that 10 one-hour sessions of cognitive training boosted reasoning and information processing speed in adults between the ages of 65 and 94.[2]

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    Just like in physical exercise, what’s important isn’t the specific workout. To be sustainable, cognitive workouts need to be easy and fun. Otherwise, it’s too easy to throw in the towel.

    Fun Brain Training Exercises for Everyone

    The best about fun mental workouts? There’s no need to head to a gym. Feel free to mix and match the following activities for daily brain training:

    1. Brainstorming

    One of the simplest, easiest ways to engage your brain? Coming up with solutions to a challenge you’re facing.

    If you aren’t good at solo ideation, ask a partner to join you. When I’m struggling to come up with topics to write about, I call up my editors to bat ideas around. Friends or co-workers are usually happy to help.

    2. Dancing

    Isn’t dancing a physical workout? Yes, but the coordination it requires is also great for training your brain. Plus, it’s a lot of fun.

    Studies suggest that dance boosts multiple cognitive skills.[3] Planning, memorizing, organizing, and creativity all seem to benefit from a few fancy steps.

    3. Learning a New Language

    Learning a new language takes time. But if you split it up into small, daily lessons, it’s easier than you might think.

    With language learning, every lesson builds on the last. When I was learning Spanish, I used a tool called Guru for knowledge management.[4] Every time I’d learn a verb tense, I’d create a new card to give me a quick refresh before moving on.

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    4. Developing a Hobby

    Like languages, hobbies take time to develop. But that’s the fun of them: you get a little better—both at the hobby and in terms of brain function—each time you do them.

    If you’re trying to train your brain and improve a certain cognitive skill, choose a hobby that aligns with it.

    For example:

    • Attention to detail: Pick a hobby that requires you to work patiently with small features. Woodworking, model-building, sketching, and painting are all good choices.
    • Learning and memory: Choose an activity that requires you to remember lots of details. Your best bets are hobbies that require lots of categorization, such as collecting stamps or coins.
    • Motor function: For this brain function, physical activities can double as fun mental workouts. Sports like soccer and basketball build gross motor functions. Fine motor functions are better trained through activities like table tennis or even playing video games.
    • Problem-solving: Most hobbies require you to problem-solve in one way or another. The ones that test your problem-solving skills the most, however, take some investigation.

    Geocaching is a good example: Using a combination of clues and GPS readings, geocaching involves finding and re-hiding containers. Typically done in a wooded area, geocaching is a fun way to put your problem-solving skills to the test.

    5. Board Games

    Playing a board game might not be much of a physical workout, but it does make for a fun mental workout. With that said, not all board games work equally well for cognitive training.

    Avoid “no brainer” board games, like Candy Land. Opt for strategy-focused ones, such as Risk or Settlers of Catan. Remember to ask other players for their input.

    6. Card Games

    Card games build cognitive skills in much the same way board games do. They have a few extra advantages, though, that make them worthy of special attention.

    A deck of cards is inexpensive and can be played anywhere, from a kitchen to an airplane. More importantly, a deck of cards opens the door to dozens of different games. Challenge yourself to learn a few in an afternoon.

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    7. Puzzles

    Puzzles are great tools for building a specific cognitive skill: visuospatial function. Visuospatial function is important to train because it’s one of the first abilities to slip in people struggling with cognitive diseases like Alzheimer’s.[5]

    Choose a puzzle you’ll stick with. There’s no shame in starting with a 500-piece puzzle or choosing one that makes a childish image.

    8. Playing Music

    Listening to music is a great way to unwind. But playing music goes one step further. On top of entertaining you, it makes for a fun mental workout.

    Again, choose an instrument you know you’ll stick with. If you’ve always wanted to learn the violin, don’t get a guitar because it’s less expensive or easier to pick up.

    What if you can’t afford an instrument? Sing. Learning to control your voice is every bit as challenging as making a set of keys or strings sound good.

    9. Meditating

    Not all cognitive exercises are loud, in-your-face activities. Some of the most fun mental workouts, in fact, are quiet, solo activities. Meditating can help you focus, especially if you have pre-existing attention issues.

    Don’t be intimidated if you’ve never meditated before. It’s easy:

    • Find a quiet, comfortable place to sit or lie down.
    • Set a timer for 10 minutes, or for however long you have to meditate.
    • Close your eyes or turn off the lights.
    • Focus on your breathing. Do not try to control it.
    • If your thoughts wander, gently bring them back to your breath.
    • When the timer goes off, wiggle your fingers and toes for a minute. Slowly bring yourself back to reality. Remember the sense of serenity you found.

    10. Deep Conversation

    There’s nothing more mentally stimulating than a good, long conversation. The key is depth: surface-level chatter doesn’t get the mind’s wheels spinning like a thoughtful, authentic conversation. This type of conversation helps in training your brain to think more deeply and reflect.

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    Choose your partner carefully. You’re looking for someone who’ll challenge your ideas without being confrontational. Stress isn’t good for brain health, but there’s value in coming up with creative arguments.

    11. Cooking

    When you think about it, cooking requires an impressive array of cognitive skills. Developing a cook’s intuition requires a good memory. Making sure flavors are balanced takes attention to detail. When something goes wrong in the kitchen, problem-solving skills come into play. Motor control is required to stir, flip, and whisk.

    If you’re going to cook, you might as well make enough for everyone. Invite them into the kitchen as well: coordinating with other chefs adds an extra layer of challenge to this fun mental workout.

    12. Mentorship

    Whether you’re the mentee or the mentor, mentorship is an incredible mental workout. Learning from someone you look up to combines the benefits of deep conversation with skill-building. Teaching someone else forces you to put yourself in their shoes, which requires empathy and problem-solving skills.

    Put yourself in both situations. Being a student makes you a better teacher, and teaching others gives you insight into how you, yourself, learn.

    Final Thoughts

    Your mind is your most important possession, and training your brain is needed to maintain its health. Don’t let it get soft.

    To keep those neurons firing at full speed, add a few fun mental workouts to your schedule. And if you’re still struggling to get your brain in gear, remember: there’s an app for that.

    More Tips for Training Your Brain

    Featured photo credit: Kelly Sikkema via unsplash.com

    Reference

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