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Need Help Reaching 100,000 Hits on Your Virtual Reality Video on YouTube?

Need Help Reaching 100,000 Hits on Your Virtual Reality Video on YouTube?

Yes, I said reach 100,000 hits.

This review will cover aspects of the Virtual Reality (VR) trend that is currently in the mainstream.

Neuroscience, psychology, and cognitive behavior tells us that curiosity, observation, and analysis of trends are key components to figuring out the madness that makes things viral.

1. Curiosity

What is it? The Cambridge dictionary says: “An eager wish to know or learn about something.” This definition could apply to well over 90% of the viewers on youtube.

Curiosity is just a word. The description of the word is the important factor, which will shape and determine the approach and eventual success of any youtube video.

Words like “arouse” and “excite” are very similar to the word “viral.” We could easily describe a popular YouTube video as, “it went into excite-mode,” or, “it aroused the public,” but of course these are not as pleasant to the ear as “it went viral.” We can direct and create material much easier by assessing the descriptive analysis of words that are normally associated with specific videos.

These key word descriptions bring forth imagery in the mind. The imagery will always be different and help to shape YouTube videos. If a person has an eager wish to know or learn about something, we already know they will be searching visuals that can key into the thought process of users who all have similar connections in terms of any niche market, such as virtual reality.

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The first, and probably most important, factor is the title picture (visual) associated with each youtube video. This picture must contain all the essential elements that are associated intimately with the VR market (i.e. common colors, phrases, and visuals). Big, bold, and unique images with a flair for nostalgia can capture a viewer’s imagination.

As a real world example, type in “funny VR games.” What comes up? I got these images (see below):

    I typed in “funny,” which has a word association description. That description is obvious to all of us; Miriam-Webster describes it as “differing from the ordinary in a suspicious, perplexing, quaint, or eccentric way.” All 4 of these images look exactly like what is being described in the Miriam-Webster definition of “funny.”

    What is common among 3 out of the 4 videos? Smiles and laughter. The most original and more intellectual image is number 3. “Richie’s Plank Experience,” suggests a story awaits us. This image is the best of the 4, and the views suggest it has over 4 million.

    The Potato cartoon character and younger generation user “boy” have more mass appeal than the dynamite and older male using the VR headset. The font on “escape” has already been used in the title. The re-use of this word serves no purpose other than the font type. The font type plays a role in how a viewer interprets the frenetic energy of the image. Richie’s Plank experience is probably the only image here that effectively uses fonts as a backdrop. The plank is placed over the words, which completely embodies the idea of walking on a questionable surface.

    The Title and Descriptions beside each image of course play key roles as support mechanisms for potential viewers. Let us compare at 273,000 hits for “FUNNIEST VIRTUAL REALITY GAME EVER!” versus 32,000 hits for “CAN WE ESCAPE THE PLANE?!?!” These two titles can’t compare. The one with more hits definitely caught my attention. It has the word “funniest,” which is exactly what I used in my search description. That word association is KEY to developing a connection with your viewers.

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    The title of the second video could be renamed “HILARIOUS ESCAPE ATTEMPTS WITH A PLANE?!?!” That title peaks my interest as a viewer. One can already visualize this plane game as something interesting. It also contains the humor element we were seeking in our search. Instead of using the word “can” which is so basic, we can turn it around and say “attempt,” which adds a new level of descriptive analysis and still keeps with the original intent.

    Does any of this really matter? For the sake of consistency, yes it does. Think about it: Nothing is successful long term, especially in the public eye, unless it has a solid foundation and approach that is unique and consistent.

    One thing to keep in mind here are subscribers: The 273,000 hits video has approximately 159,000 subscribers versus 1.88 million for the “ESCAPE” video.

    So we know already that the number of subscribers has nothing to do with the success of the videos.

    2. Observation

    The next key question to ask is how to retain viewers. How do you get someone who has clicked on your link to stay focused and watch? Entertainment value will be a key component here.

    Good content geared toward the original search idea is going to be key for success. Observation of the image and descriptions in the listings tell us that the HTC Vive Gameplay video is geared toward a younger crowd. This can be verified by clicking the actual videos and comparing.

    Okay, I just watched both videos for the first time. Yes, the first video, as suspected, has been marketed with a theme more applicable to a younger crowd. The host is using a modified voice, similar to that of a more mature individual we see on TV game shows. The host also sits in a more conventional way than the Oculus video. This conventional sitting position is much like what we see on TV today with shows like Ellen. The host here is taking center stage first, and then going heavily into full game immersion. The game itself is much more entertaining and involved.

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    The gameplay with the Oculus rift is actually not funny at all. The host is trying to call it funny, but this game deserves a different title all together. The host seems disingenuous in his attempt to describe the hilarity of the game, whereas the HTC host does a great job opening up with a description, and actually entering into gameplay without trying to change what the game is by using their own personality.

    The game relates more to a thriller/adventure type movie compared to the HTC game, which is completely comedy, plus adventure. The voice-overs on the HTC game add quite a special feeling. After watching the content, it is obvious why more hits were given to the HTC game. Question is, could the other game have been developed with better game play?

    Yes it could have! But how you ask? The game itself is flawed in so many ways. It has a lack of excitement, curiosity, etc.; it’s just a person sitting in a car with no voice-overs outside of the odd computer generated voice asking for a retinal scan or an emergency signal. If this car was in a plane, how about adding to the excitement by having the plane shift – moving from left to right, then settle and so forth.

    The list of things wrong with this game can’t be denied. If anything, this game deserved a more reserved approach on the part of the host. The premise of the idea suggests that you are a secret agent of some sort stuck in a plane with a ticking time bomb and other obstacles. The host could have taken the time to add in some key components of a made up story, for instance.

    Being a secret agent is probably the coolest thing ever, so this game should have done much better in terms of YouTube hits and viewership. Comparatively speaking, the lack of setup content by the game and host, along with bad use of images and descriptions caused a lack of hits.

    3. Trends and Analysis

    VR is currently the new Atari of the 80’s. Progression and acceptance throughout the world will be slow but penetrating. As YouTubers, there is still time for users to enter this market trend.

    According to statistics provided by Touchstone Research Innovation & Excellence:

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    • 79% of people have heard of virtual reality
    • 68%, when asked, revealed a basic understanding of what VR is
    • 47% know some or a lot about VR.

    Of this test group, Samsung, Oculus, and the Sony Project Morpheus retained a product knowledge rate of more than 30%:

    • 88% of kids said VR is “off-the-charts” cool
    • 80% are very/really excited about the things they might be able to do with VR
    • 78% are very/super interested in knowing more about VR and new devices.

    Half of the test group expressed concerns about radiation, dizziness, headaches, heavy headsets, loss of limb control (bumping, tripping, falling), and addiction to VR.

    The top picks for things to do in VR:

    • Visit another country (64%)
    • Explore a place they could not (64%)
    • Go on an adventure (52%)
    • Travel back in time (58%)
    • Visit a fantasy world (61%)
    • Watch a VR movie (55%)
    • Play a game/online app by themselves (57%)

    Life games had the highest rating approval at 51% versus 34% for online role playing games.

    How strong is the potential of VR with kids and teens? 85% said they would tell their friends about VR, 79% want to learn more, and 75% will ask for a VR device if priced within the gaming console range.

    Virtual reality is definitely a trend, and in the current focus of the public.

    More by this author

    praveen nadaraju

    Classical & Computer Animator & Industrial Designer

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    Last Updated on October 29, 2018

    What Causes Brain Fog? (7 Things You Can Do to Prevent and Stop It)

    What Causes Brain Fog? (7 Things You Can Do to Prevent and Stop It)

    Brain fog is more of a symptom than a medical condition itself, but this doesn’t mean it should be ignored. Brain fog is a cognitive dysfunction, which can lead to memory problems, lack of mental clarity and an inability to focus.

    Many often excuse brain fog for a bad day, or get so used to it that they ignore it. Unfortunately, when brain fog is ignored it ends up interfering with work and school. The reason many ignore it is because they aren’t fully aware of what causes it and how to deal with it.

    It’s important to remember that if your brain doesn’t function fully — nothing else in your life will. Most people have days where they can’t seem to concentrate or forget where they put their keys.

    It’s very normal to have days where you can’t think clearly, but if you’re experiencing these things on a daily basis, then you’re probably dealing with brain fog for a specific reason.

    So what causes brain fog? It can be caused by a string of things, so we’ve made a list things that causes brain fog and how to prevent it and how to stop it.

    1. Stress

    It’s no surprise that we’ll find stress at the top of the list. Most people are aware of the dangers of stress. It can increase blood pressure, trigger depression and make us sick as it weakens our immune system.

    Another symptom is mental fatigue. When you’re stressed your brain can’t function at its best. It gets harder to think and focus, which makes you stress even more.

    Stress can be prevented by following some simple steps. If you’re feeling stressed you should avoid caffeine, alcohol and nicotine — even though it may feel like it helps in the moment. Two other important steps are to indulge in more physical activities and to talk to someone about it.

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    Besides that, you can consider keeping a stress diary, try relaxation techniques like mediation, getting more sleep and maybe a new approach to time management.

    2. Diet

    Most people know that the right or wrong diet can make them gain or loss weight, but not enough people think about the big impact a specific diet can have on one’s health even if it might be healthy.

    One of the most common vitamin deficiencies is vitamin B12 deficiency and especially vegans can be get hid by brain fog, because their diet often lacks the vitamin B-12. The vitamin B12 deficiency can lead to mental and neurological disorders.

    The scary thing is that almost 40 % of adults are estimated to lack B12 in their diet. B12 is found in animal products, which is why many vegans are in B12 deficiency, but this doesn’t mean that people need animal products to prevent the B12 deficiency. B12 can be taken as a supplement, which will make the problem go away.

    Another vital vitamin that can cause brain fog is vitamin D. More than 1 billion people worldwide don’t have enough vitamin D in their diet. Alongside B12 and vitamin D is omega-3, which because of its fatty acids helps the brain function and concentrate. Luckily, both vitamin D and omega-3 can be taken as supplements.

    Then there’s of course also the obvious unhealthy foods like sugar. Refined carbohydrates like sugar will send your blood sugar levels up, and then send you right back down. This will lead to brain fog, because your brain uses glucose as its main source of fuel and once you start playing around with your brain — it gets confused.

    Besides being hit by brain fog, you’ll also experience tiredness, mood swings and mental confusion. So, if you want to have clear mind, then stay away from sugar.

    Sometimes the same type of diet can be right for some and wrong for others. If you’re experiencing brain fog it’s a good idea to seek out your doctor or a nutritionist. They can take some tests and help you figure out which type of diet works best for your health, or find out if you’re lacking something specific in your diet.

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    3. Allergies

    If you have food allergies, or are simply a bit sensitive to specific foods, then eating those foods can lead to brain fog. Look out for dairy, peanuts and aspartame that are known to have a bad effect on the brain.

    Most people get their calories from corn, soy and wheat — and big surprise — these foods are some of the most common foods people are allergic to. If you’re in doubt, then you can look up food allergies[1] and find some of the most common symptoms.

    If you’re unsure about being allergic or sensitive, then you can start out by cutting out a specific food from your diet for a week or two. If the brain fog disappears, then you’re most likely allergic or sensitive to this food. The symptoms will usually go away after a week or two once you remove the trigger food from the diet.

    If you still unsure, then you should seek out the help of your doctor.

    4. Lack of sleep

    All of us know we need sleep to function, but it’s different for everybody how much sleep they need. A few people can actually function on as little as 3-4 hours of sleep every night, but these people are very, very rare.

    Most people need 8 to 9 hours of sleep. If you don’t get the sleep you need, then this will interfere with your brain and you may experience brain fog.

    Instead of skipping a few hours of sleep to get ahead of things you need to do, you’ll end up taking away productive hours from your day, because you won’t be able to concentrate and your thoughts will be cloudy.

    Many people have trouble sleeping but you can help improve your sleep by a following a few simple steps.

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    There is the 4-7-8 Breathing Exercise, which is a technique that regulates your breath and helps you fall asleep faster. Another well-known technique is to avoid bright lights before you go to sleep.

    A lot of us are guilty of falling asleep with the TV on or with our phone right by us, but the blue lights from these screens suppresses the production of melatonin in our bodies, which actually makes us stay awake longer instead. If you’re having trouble going to sleep without doing something before you close your eyes, then try taking up reading instead.

    If you want to feel more energized throughout the day, start doing this.

    5. Hormonal changes

    Brain fog can be triggered by hormonal changes. Whenever your levels of progesterone and estrogen increases, you may experience short-term cognitive impairment and your memory can get bad.

    If you’re pregnant or going through menopause, then you shouldn’t worry too much if your mind suddenly starts to get a bit cloudy. Focus on keeping a good diet, getting enough of sleep and the brain fog should pass once you’re back to normal.

    6. Medication

    If you’re on some medication, then it’s very normal to start experiencing some brain fog.

    You may start to forget things that you used to be able to remember, or you get easily confused. Maybe you can’t concentrate the same way that you used to. All of these things can be very scary, but you shouldn’t worry too much about it.

    Brain fog is a very normal side effect of drugs, but by lowering your dosage or switching over to another drug; the side effect can’t often be improved and maybe even completely removed.

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    7. Medical condition

    Brain fog can often be a symptom of a medical condition. Medical conditions that include inflammation, fatigue, changes in blood glucose level are known to cause brain fog.

    Conditions like chronic fatigue syndrome, fibromyalgia, anemia, depression, diabetes, migraines, hypothyroidism, Sjögren syndrome, Alzheimer’s disease, Lupus and dehydration can all cause brain fog.[2]

    The bottom line

    If you haven’t been diagnosed, then never start browsing around Google for the conditions and the symptoms. Once you start looking for it; it’s very easy to (wrongfully) self-diagnose.

    Take a step back, put away the laptop and relax. If you’re worried about being sick, then always check in with your doctor and take it from there.

    Remember, the list of things that can cause brain fog is long and it can be something as simple as the wrong diet or not enough sleep.

    Featured photo credit: Asdrubal luna via unsplash.com

    Reference

    [1]Food Allergy: Common Allergens
    [2]HealthLine: 6 Possible Causes of Brain Fog

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