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Need Help Reaching 100,000 Hits on Your Virtual Reality Video on YouTube?

Need Help Reaching 100,000 Hits on Your Virtual Reality Video on YouTube?
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Yes, I said reach 100,000 hits.

This review will cover aspects of the Virtual Reality (VR) trend that is currently in the mainstream.

Neuroscience, psychology, and cognitive behavior tells us that curiosity, observation, and analysis of trends are key components to figuring out the madness that makes things viral.

1. Curiosity

What is it? The Cambridge dictionary says: “An eager wish to know or learn about something.” This definition could apply to well over 90% of the viewers on youtube.

Curiosity is just a word. The description of the word is the important factor, which will shape and determine the approach and eventual success of any youtube video.

Words like “arouse” and “excite” are very similar to the word “viral.” We could easily describe a popular YouTube video as, “it went into excite-mode,” or, “it aroused the public,” but of course these are not as pleasant to the ear as “it went viral.” We can direct and create material much easier by assessing the descriptive analysis of words that are normally associated with specific videos.

These key word descriptions bring forth imagery in the mind. The imagery will always be different and help to shape YouTube videos. If a person has an eager wish to know or learn about something, we already know they will be searching visuals that can key into the thought process of users who all have similar connections in terms of any niche market, such as virtual reality.

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The first, and probably most important, factor is the title picture (visual) associated with each youtube video. This picture must contain all the essential elements that are associated intimately with the VR market (i.e. common colors, phrases, and visuals). Big, bold, and unique images with a flair for nostalgia can capture a viewer’s imagination.

As a real world example, type in “funny VR games.” What comes up? I got these images (see below):

    I typed in “funny,” which has a word association description. That description is obvious to all of us; Miriam-Webster describes it as “differing from the ordinary in a suspicious, perplexing, quaint, or eccentric way.” All 4 of these images look exactly like what is being described in the Miriam-Webster definition of “funny.”

    What is common among 3 out of the 4 videos? Smiles and laughter. The most original and more intellectual image is number 3. “Richie’s Plank Experience,” suggests a story awaits us. This image is the best of the 4, and the views suggest it has over 4 million.

    The Potato cartoon character and younger generation user “boy” have more mass appeal than the dynamite and older male using the VR headset. The font on “escape” has already been used in the title. The re-use of this word serves no purpose other than the font type. The font type plays a role in how a viewer interprets the frenetic energy of the image. Richie’s Plank experience is probably the only image here that effectively uses fonts as a backdrop. The plank is placed over the words, which completely embodies the idea of walking on a questionable surface.

    The Title and Descriptions beside each image of course play key roles as support mechanisms for potential viewers. Let us compare at 273,000 hits for “FUNNIEST VIRTUAL REALITY GAME EVER!” versus 32,000 hits for “CAN WE ESCAPE THE PLANE?!?!” These two titles can’t compare. The one with more hits definitely caught my attention. It has the word “funniest,” which is exactly what I used in my search description. That word association is KEY to developing a connection with your viewers.

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    The title of the second video could be renamed “HILARIOUS ESCAPE ATTEMPTS WITH A PLANE?!?!” That title peaks my interest as a viewer. One can already visualize this plane game as something interesting. It also contains the humor element we were seeking in our search. Instead of using the word “can” which is so basic, we can turn it around and say “attempt,” which adds a new level of descriptive analysis and still keeps with the original intent.

    Does any of this really matter? For the sake of consistency, yes it does. Think about it: Nothing is successful long term, especially in the public eye, unless it has a solid foundation and approach that is unique and consistent.

    One thing to keep in mind here are subscribers: The 273,000 hits video has approximately 159,000 subscribers versus 1.88 million for the “ESCAPE” video.

    So we know already that the number of subscribers has nothing to do with the success of the videos.

    2. Observation

    The next key question to ask is how to retain viewers. How do you get someone who has clicked on your link to stay focused and watch? Entertainment value will be a key component here.

    Good content geared toward the original search idea is going to be key for success. Observation of the image and descriptions in the listings tell us that the HTC Vive Gameplay video is geared toward a younger crowd. This can be verified by clicking the actual videos and comparing.

    Okay, I just watched both videos for the first time. Yes, the first video, as suspected, has been marketed with a theme more applicable to a younger crowd. The host is using a modified voice, similar to that of a more mature individual we see on TV game shows. The host also sits in a more conventional way than the Oculus video. This conventional sitting position is much like what we see on TV today with shows like Ellen. The host here is taking center stage first, and then going heavily into full game immersion. The game itself is much more entertaining and involved.

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    The gameplay with the Oculus rift is actually not funny at all. The host is trying to call it funny, but this game deserves a different title all together. The host seems disingenuous in his attempt to describe the hilarity of the game, whereas the HTC host does a great job opening up with a description, and actually entering into gameplay without trying to change what the game is by using their own personality.

    The game relates more to a thriller/adventure type movie compared to the HTC game, which is completely comedy, plus adventure. The voice-overs on the HTC game add quite a special feeling. After watching the content, it is obvious why more hits were given to the HTC game. Question is, could the other game have been developed with better game play?

    Yes it could have! But how you ask? The game itself is flawed in so many ways. It has a lack of excitement, curiosity, etc.; it’s just a person sitting in a car with no voice-overs outside of the odd computer generated voice asking for a retinal scan or an emergency signal. If this car was in a plane, how about adding to the excitement by having the plane shift – moving from left to right, then settle and so forth.

    The list of things wrong with this game can’t be denied. If anything, this game deserved a more reserved approach on the part of the host. The premise of the idea suggests that you are a secret agent of some sort stuck in a plane with a ticking time bomb and other obstacles. The host could have taken the time to add in some key components of a made up story, for instance.

    Being a secret agent is probably the coolest thing ever, so this game should have done much better in terms of YouTube hits and viewership. Comparatively speaking, the lack of setup content by the game and host, along with bad use of images and descriptions caused a lack of hits.

    3. Trends and Analysis

    VR is currently the new Atari of the 80’s. Progression and acceptance throughout the world will be slow but penetrating. As YouTubers, there is still time for users to enter this market trend.

    According to statistics provided by Touchstone Research Innovation & Excellence:

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    • 79% of people have heard of virtual reality
    • 68%, when asked, revealed a basic understanding of what VR is
    • 47% know some or a lot about VR.

    Of this test group, Samsung, Oculus, and the Sony Project Morpheus retained a product knowledge rate of more than 30%:

    • 88% of kids said VR is “off-the-charts” cool
    • 80% are very/really excited about the things they might be able to do with VR
    • 78% are very/super interested in knowing more about VR and new devices.

    Half of the test group expressed concerns about radiation, dizziness, headaches, heavy headsets, loss of limb control (bumping, tripping, falling), and addiction to VR.

    The top picks for things to do in VR:

    • Visit another country (64%)
    • Explore a place they could not (64%)
    • Go on an adventure (52%)
    • Travel back in time (58%)
    • Visit a fantasy world (61%)
    • Watch a VR movie (55%)
    • Play a game/online app by themselves (57%)

    Life games had the highest rating approval at 51% versus 34% for online role playing games.

    How strong is the potential of VR with kids and teens? 85% said they would tell their friends about VR, 79% want to learn more, and 75% will ask for a VR device if priced within the gaming console range.

    Virtual reality is definitely a trend, and in the current focus of the public.

    More by this author

    praveen nadaraju

    Classical & Computer Animator & Industrial Designer

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    Published on November 23, 2020

    How to Develop Big Picture Thinking And Think More Clearly

    How to Develop Big Picture Thinking And Think More Clearly
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    Your neighbors downstairs are playing loud music. Again. How do they not get tired of partying? And why do they choose songs with such a heavy downbeat that the glass in your cupboard is vibrating every two seconds? What can you do to get some peace that you deserve? What should you?

    Human mind tends to go in circles whenever faced with a problem without a clear solution. It becomes easy to forget the big picture and get lost in anger and self-pity, wasting our precious time, energy and enthusiasm.

    Would it not be nice if we always remembered to put things in perspective?

    Would it not be more efficient to face all kinds of problems, from tiny annoyances to life-changing emergencies, with a calm demeanor, sharp focus and fearless determination to promptly take the most efficient action possible?

    Alas, humans are not like that. All too often we let anxiety or greed get the best of us and make a rushed or shortsighted decision that we quickly come to regret. Other times, we spend weeks or months at an impasse, rehashing the exact same arguments, unable to accept the compromise required to move forward with any of the available options.

    Buddhists talk about getting lost in the “small self.” In this state of mind, we literally forget the big picture and focus on the small one. We start taking our daily problems too personally and, paradoxically, becomes less capable of solving them in an efficient manner. And this is the opposite of big picture thinking.

    Let me share with you a story related to big picture thinking…

    In 1812, the French army of Napoleon Bonaparte invaded Russia.[1] After a decisive Battle of Borodino, the capture of Moscow and therefore Napoleon’s victory in the war seemed inevitable.

    Unexpectedly, the Russian Commander-in-Chief Mikhail Kutuzov made a highly controversial decision of retreating and allowing the French to capture Moscow. Much of the population had been evacuated taking supplies with them. The city itself was set on fire and large parts of it burned into the ground.

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    After waiting in vain for Russia to capitulate, Napoleon had to retreat in the middle of a bitterly cold winter. He won the battle but lost the war. The campaign ended in a disaster and the near destruction of the French army.

    What can we learn from this historical lesson?

    1. Focus on the Consequences

    Napoleon focused on the important part: capturing Moscow. Nobody could accuse him of thinking small. Yet he overlooked that the Russian army could still fight even after giving up the country’s most important city.

    So was Moscow not an important target after all?

    Success expert Brian Tracy has a litmus test: things are important to the extent that they have important consequences. Things are unimportant to the extent that they have no important consequences.[2]

    When faced with a choice, ask yourself, what would be the consequences of each option?

    • Want to spend an hour studying or watching the new series on Netflix? What would be the consequences of each option? Netflix can sometimes be a better choice, but it helps to put things in perspective.
    • Want to maintain your apartment by yourself or to pay a cleaning service? Would would be the consequences of each option?
    • Want to meet up for coffee with this acquaintance of yours or catch up on your work instead? What would be the consequences of each option?

    The choice can be different for different people. An aspiring filmmaker may have a legitimate reason for choosing Netflix. Personally, cleaning your own apartment can be relaxing and nourishing even if the economics of hiring a cleaner looks compelling because you are earning a high hourly rate.

    This is where you will need a basic idea of who you are — what are your goals, values and aspirations.

    2. Flip Defeat Into Victory

    Kutuzov managed to turn Russia’s defeat into a historic victory by recasting the problem in a wider context: losing Moscow need not mean losing the war.

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    Despite the symbolic meaning attached to the Kremlin, the churches, the priceless treasures that had been stored in the city for centuries, the outcome of the campaign was ultimately determined by the strength of the remaining armies.

    If you can adopt this result-oriented perspective, many of your personal defeats may be flipped into victories as well. Few events in a human life are absolutely good or absolutely bad, and it usually takes many years to recognize in retrospect, what role a particular encounter did play in your story.

    Therefore we have every reason to look for the good in the things that happen to us.

    This is a very practical attitude, far from baseless “positive thinking.” After all, if something unfortunate has happened to you and you find good sides in this circumstance, you will then be better positioned to take advantage of those good sides.

    Say your noisy neighbors are affecting your productivity. What if it is a blessing in disguise? How can you turn this defeat into a victory?

    • Perhaps you are too serious about life and could learn how to have more fun. Join your neighbors or go out for a walk instead of working;
    • Perhaps you only wanted to be productive while instead procrastinated on social media. Now that your procrastination has been interrupted, stop and acknowledge this much greater obstacle to your productivity;
    • Perhaps you are too sensitive to interference. Take this opportunity to practice ignoring the noise and doing your best anyway;
    • Perhaps you have a victim mentality and the feeling of unfairness drains you more than any actual nuisance your neighbors might have caused. Try accepting this lapse in your productivity the way you would accept bad weather.

    Get used to finding opportunities in your problems. This is the quintessential big picture thinking.

    3. Ask for Advice

    Both Napoleon and Kutuzov had trusted advisers to discuss their affairs with. In general, getting a different perspective — or several — can only help inform your understanding and lead to better decisions. Just ensure that the people giving you advice are competent in the particular area where experience is needed.

    Paying money for advice can also be a wise investment. Lawyers, tax accountants, medical doctors spend years learning how to assist people like yourself in living more successful, more fulfilling lives.

    A quick legal consultation can save you a fortune down the line or even keep you out of big trouble. A medical check-up can uncover potential issues and help keep you healthy and active for years to come.

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    Even big, complex dilemmas at your job or in your romantic relationship can be tackled more effectively by partnering up with a coach or a therapist or, of course, with the help of a wise friend.

    4. Beware of Biased Advice

    Many imperfect decisions occur in response to an imperfect piece of advice that you choose to act on. This advice often comes from a biased party.

    For example, we are often encouraged to buy something that we supposedly need:

    • Protect your skin from harmful UV rays by using a special lotion.
    • Fortify your health by taking multivitamins.
    • Connect with your friends by sending them elaborate gifts.
    • Brighten your weekend by consuming a delicious pastry.
    • Become more productive by getting a faster computer.

    However, most purchases are unnecessary.

    Some, such as the sunscreen, do have legitimate benefits when used properly.[3] Others, such as multivitamins, only make a difference for a small group of people.[4]

    Advertisers of those benefits inevitably want to narrow your focus in order to overstate the importance of their product. They frequently present it as the only solution to your problem, whether real or imaginary.

    After all,

    • Skin can also be protected from the sun by wearing appropriate clothing.
    • Health can be better fortified by consuming a balanced diet and getting regular exercise.
    • Spending time or talking on the phone with your friends is the foremost way of connecting with them, and it is virtually free.
    • Your weekend can be brightened by doing something that you love.
    • You can become more productive by focusing on the tasks that have the most important consequences. A faster computer can, in fact, decrease productivity by making it easier to multitask and by enabling your favorite distractions.

    There are other sources of imperfect advice. Politicians also frequently want us to focus on a particular “big picture,” to the exclusion of the alternatives.

    Even loving parents can be guilty of the same. They can advise their children to pick a career path that is safe and respectable, based on their “big picture” that in life one has to make a living. A child may disagree, however, based on another “big picture” that one’s life has to have meaning and fulfillment.

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    Bottom Line

    It is human nature to make rushed, emotional decisions based on incomplete information, then regret those decisions later on.

    You can protect yourself from poor judgment by striving to attain the big picture when careful consideration is called for.

    Focus on the consequences of your decision before considering how you feel about it.

    Play with the cards you’ve been dealt, but look for opportunities in each situation and you will find them.

    Ask knowledgeable mentors for advice, but beware of biased people who have an opinion, but do not necessarily have your best interest in mind.

    Yet remember, true big picture thinking comes from hard-won experience. Legendary military commanders Napoleon Bonaparte and Mikhail Kutuzov were both injured on the battlefield.

    Clear thinking comes from putting your big picture to the test of reality.

    More Tips on Thinking Clearly

    Featured photo credit: Haneen Krimly via unsplash.com

    Reference

    [1] Wikipedia: French invasion of Russia
    [2] Brian Tracy: No Excuses!: The Power of Self-Discipline
    [3] American Academy of Dermatology: Say Yes to Sun Protection
    [4] Harvard Medical School: Do multivitamins make you healthier?

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