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How To Boost Your Business Reputation Online

How To Boost Your Business Reputation Online

Online reputation management is increasingly important for anyone with an online presence, including politicians, doctors and dentists, business owners, and people in the public knowledge. Keeping tabs on your reputation on the Internet is the second step in maintaining a positive image; the first thing is being a proactive establishment of a positive reputation online.

The blogging industry has been a medium for online marketing for years now. Influential Bloggers are trusted people who can bring in customers and help you build your audience. They are capable of showing others your message and getting the business started, but only if you approach the right influential blogger.

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Reaching out to influential bloggers is a more intricate process nowadays than it was even five years ago. Influential bloggers are always getting engaged by marketers, making it all the more necessary for you to beat your competitors and stand out among them.

Trust me, but it’s well worth it to invest time in building connections with influential bloggers and turn them into brand advocates who will be willing to help you out and bring your business to the world.

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Managing your reputation includes finding out where your customers are online. Meet your clients where they are online, be it Yelp, Angie’s List, Facebook or Twitter, and then be vigilant about monitoring your Internet reputation on these sites. How do you find the unhappy and happy clients?

Google yourself.

Searching for your company on the big three search engines gives you a big picture of your online reputation and lets you see what a potential consumer sees. Monitoring what comes up on search engine results pages (SERPs) is part of finding where your customers are praising and complaining online. This will enable you to target your efforts in protecting your online reputation.

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Search social media outlets.

SERPs will not bring up reviews about your business on social networking sites like Facebook and Twitter. Get on those sites or find the ones who are influential for your industry. Search for your company name and see what their reviews are among friends and followers. Your dissatisfied customer may not take the effort to write a review on a regular review site but will air his/her complaint on a social network. This type of word-of-mouth commentary won’t be visible unless you actively seek out what your customers are saying, yet these comments can be influential and damaging as friends tell other friends about the bad experience. Vigilant monitoring of these sites is going to help you manage your online reputation.

Read what the bloggers in your industry are writing about.

Influential bloggers can give you a sense of your current status. Their voice is listened to and shared by current or potential customers. Consumers in the market for your product are going to find these posts and even comments, giving you a better knowledge of what your online reputation looks like. Comment on their posts, ask their opinions and treat them with respect because influential bloggers can help or hurt your online reputation. With an established relationship, they’ll become important aspects of your strategy to protect and preserve your reputation on the Internet.

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Ultimately, your aims should be targeted and vigilant. You may need social media strategists who specialize in managing online reputations of businesses in your industry and know where and how to find your clients online. They may also be able to catch negative remarks, and then help craft the appropriate response.

Nonetheless, once you have narrowed down what people are talking about your business, then that will help you to take good measure to put more efforts in your business to attain a good standard.

Featured photo credit: Alejandro Escamilla via unsplash.com

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Last Updated on September 20, 2018

How to Stay Calm and Cool When You Are Extremely Stressful

How to Stay Calm and Cool When You Are Extremely Stressful

Being in a hurry all the time drains your energy. Your work and routine life make you feel overwhelmed. Getting caught up in things beyond your control stresses you out…

If you’d like to stay calm and cool in stressful situations, put the following 8 steps into practice:

1. Breathe

The next time you’re faced with a stressful situation that makes you want to hurry, stop what you’re doing for one minute and perform the following steps:

  • Take five deep breaths in and out (your belly should come forward with each inhale).
  • Imagine all that stress leaving your body with each exhale.
  • Smile. Fake it if you have to. It’s pretty hard to stay grumpy with a goofy grin on your face.

Feel free to repeat the above steps every few hours at work or home if you need to.

2. Loosen up

After your breathing session, perform a quick body scan to identify any areas that are tight or tense. Clenched jaw? Rounded shoulders? Anything else that isn’t at ease?

Gently touch or massage any of your body parts that are under tension to encourage total relaxation. It might help to imagine you’re in a place that calms you: a beach, hot tub, or nature trail, for example.

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3. Chew slowly

Slow down at the dinner table if you want to learn to be patient and lose weight. Shoveling your food down as fast as you can is a surefire way to eat more than you need to (and find yourself with a bellyache).

Be a mindful eater who pays attention to the taste, texture, and aroma of every dish. Chew slowly while you try to guess all of the ingredients that were used to prepare your dish.

Chewing slowly will also reduce those dreadful late-night cravings that sneak up on you after work.

4. Let go

Cliche as it sounds, it’s very effective.

The thing that seems like the end of the world right now?

It’s not. Promise.

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Stressing and worrying about the situation you’re in won’t do any good because you’re already in it, so just let it go.

Letting go isn’t easy, so here’s a guide to help you:

21 Things To Do When You Find It Hard To Let Go

5. Enjoy the journey

Focusing on the end result can quickly become exhausting. Chasing a bold, audacious goal that’s going to require a lot of time and patience? Split it into several mini-goals so you’ll have several causes for celebration.

Stop focusing on the negative thoughts. Giving yourself consistent positive feedback will help you grow patience, stay encouraged, and find more joy in the process of achieving your goals.

6. Look at the big picture

The next time you find your stress level skyrocketing, take a deep breath, and ask yourself:

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Will this matter to me…

  • Next week?
  • Next month?
  • Next year?
  • In 10 years?

Hint: No, it won’t.

I bet most of the stuff that stresses you wouldn’t matter the next week, maybe not even the next day.

Stop agonizing over things you can’t control because you’re only hurting yourself.

7. Stop demanding perfection of yourself

You’re not perfect and that’s okay. Show me a person who claims to be perfect and I’ll show you a dirty liar.

Demanding perfection of yourself (or anybody else) will only stress you out because it just isn’t possible.

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8. Practice patience every day

Below are a few easy ways you can practice patience every day, increasing your ability to remain calm and cool in times of stress:

  • The next time you go to the grocery store, get in the longest line.
  • Instead of going through the drive-thru at your bank, go inside.
  • Take a long walk through a secluded park or trail.

Final thoughts

Staying calm in stressful situations is possible, all you need is some daily practice.

Taking deep breaths and eat mindfully are some simple ways to train your brain to be more patient. But changing the way you think of a situation and staying positive are most important in keeping cool whenever you feel overwhelmed and stressful.

Featured photo credit: Brooke Cagle via unsplash.com

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