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How To Boost Your Business Reputation Online

How To Boost Your Business Reputation Online

Online reputation management is increasingly important for anyone with an online presence, including politicians, doctors and dentists, business owners, and people in the public knowledge. Keeping tabs on your reputation on the Internet is the second step in maintaining a positive image; the first thing is being a proactive establishment of a positive reputation online.

The blogging industry has been a medium for online marketing for years now. Influential Bloggers are trusted people who can bring in customers and help you build your audience. They are capable of showing others your message and getting the business started, but only if you approach the right influential blogger.

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Reaching out to influential bloggers is a more intricate process nowadays than it was even five years ago. Influential bloggers are always getting engaged by marketers, making it all the more necessary for you to beat your competitors and stand out among them.

Trust me, but it’s well worth it to invest time in building connections with influential bloggers and turn them into brand advocates who will be willing to help you out and bring your business to the world.

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Managing your reputation includes finding out where your customers are online. Meet your clients where they are online, be it Yelp, Angie’s List, Facebook or Twitter, and then be vigilant about monitoring your Internet reputation on these sites. How do you find the unhappy and happy clients?

Google yourself.

Searching for your company on the big three search engines gives you a big picture of your online reputation and lets you see what a potential consumer sees. Monitoring what comes up on search engine results pages (SERPs) is part of finding where your customers are praising and complaining online. This will enable you to target your efforts in protecting your online reputation.

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Search social media outlets.

SERPs will not bring up reviews about your business on social networking sites like Facebook and Twitter. Get on those sites or find the ones who are influential for your industry. Search for your company name and see what their reviews are among friends and followers. Your dissatisfied customer may not take the effort to write a review on a regular review site but will air his/her complaint on a social network. This type of word-of-mouth commentary won’t be visible unless you actively seek out what your customers are saying, yet these comments can be influential and damaging as friends tell other friends about the bad experience. Vigilant monitoring of these sites is going to help you manage your online reputation.

Read what the bloggers in your industry are writing about.

Influential bloggers can give you a sense of your current status. Their voice is listened to and shared by current or potential customers. Consumers in the market for your product are going to find these posts and even comments, giving you a better knowledge of what your online reputation looks like. Comment on their posts, ask their opinions and treat them with respect because influential bloggers can help or hurt your online reputation. With an established relationship, they’ll become important aspects of your strategy to protect and preserve your reputation on the Internet.

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Ultimately, your aims should be targeted and vigilant. You may need social media strategists who specialize in managing online reputations of businesses in your industry and know where and how to find your clients online. They may also be able to catch negative remarks, and then help craft the appropriate response.

Nonetheless, once you have narrowed down what people are talking about your business, then that will help you to take good measure to put more efforts in your business to attain a good standard.

Featured photo credit: Alejandro Escamilla via unsplash.com

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Last Updated on May 15, 2019

How to Tap Into the Power of Positivity

How to Tap Into the Power of Positivity

As it appears, the human mind is not capable of not thinking, at least on the subconscious level. Our mind is always occupied by thoughts, whether we want to or not, and they influence our every action.

“Happiness cannot come from without, it comes from within.” – Helen Keller

When we are still children, our thoughts seem to be purely positive. Have you ever been around a 4-year old who doesn’t like a painting he or she drew? I haven’t. Instead, I see glee, exciting and pride in children’s eyes. But as the years go by, we clutter our mind with doubts, fears and self-deprecating thoughts.

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Just imagine then how much we limit ourselves in every aspect of our lives if we give negative thoughts too much power! We’ll never go after that job we’ve always wanted because our nay-saying thoughts make us doubt our abilities. We’ll never ask that person we like out on a date because we always think we’re not good enough.

We’ll never risk quitting our job in order to pursue the life and the work of our dreams because we can’t get over our mental barrier that insists we’re too weak, too unimportant and too dumb. We’ll never lose those pounds that risk our health because we believe we’re not capable of pushing our limits. We’ll never be able to fully see our inner potential because we simply don’t dare to question the voices in our head.

But enough is enough! It’s time to stop these limiting beliefs and come to a place of sanity, love and excitement about life, work and ourselves.

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So…how exactly are we to achieve that?

It’s not as hard as it may seem; you just have to practice, practice, practice. Here are a few ideas on how you can get started.

1. Learn to substitute every negative thought with a positive one.

Every time a negative thought crawls into your mind, replace it with a positive thought. It’s just like someone writes a phrase you don’t like on a blackboard and then you get up, erase it and write something much more to your liking.

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2. See the positive side of every situation, even when you are surrounded by pure negativity.

This one is a bit harder to put into practice, which does not mean it’s impossible.

You can find positivity in everything by mentally holding on to something positive, whether this be family, friends, your faith, nature, someone’s sparkling eyes or whatever other glimmer of beauty. If you seek it, you will find it.

3. At least once a day, take a moment and think of 5 things you are grateful for.

This will lighten your mood and give you some perspective of what is really important in life and how many blessings surround you already.

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4. Change the mental images you allow to enter your mind.

How you see yourself and your surroundings make a huge difference to your thinking. It is like watching a DVD that saddens and frustrates you, completely pulling you down. Eject that old DVD, throw it away and insert a new, better, more hopeful one instead.

So, instead of dwelling on dark, negative thoughts, consciously build and focus on positive, light and colorful images, thoughts and situations in your mind a few times a day.

If you are persistent and keep on working on yourself, your mind will automatically reject its negative thoughts and welcome the positive ones.

And remember: You are (or will become) what you think you are. This is reason enough to be proactive about whatever is going on in your head.

Featured photo credit: Kyaw Tun via unsplash.com

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