Online reputation management is increasingly important for anyone with an online presence, including politicians, doctors and dentists, business owners, and people in the public knowledge. Keeping tabs on your reputation on the Internet is the second step in maintaining a positive image; the first thing is being a proactive establishment of a positive reputation online.
The blogging industry has been a medium for online marketing for years now. Influential Bloggers are trusted people who can bring in customers and help you build your audience. They are capable of showing others your message and getting the business started, but only if you approach the right influential blogger.
Reaching out to influential bloggers is a more intricate process nowadays than it was even five years ago. Influential bloggers are always getting engaged by marketers, making it all the more necessary for you to beat your competitors and stand out among them.
Trust me, but it’s well worth it to invest time in building connections with influential bloggers and turn them into brand advocates who will be willing to help you out and bring your business to the world.
Managing your reputation includes finding out where your customers are online. Meet your clients where they are online, be it Yelp, Angie’s List, Facebook or Twitter, and then be vigilant about monitoring your Internet reputation on these sites. How do you find the unhappy and happy clients?
Searching for your company on the big three search engines gives you a big picture of your online reputation and lets you see what a potential consumer sees. Monitoring what comes up on search engine results pages (SERPs) is part of finding where your customers are praising and complaining online. This will enable you to target your efforts in protecting your online reputation.
Search social media outlets.
SERPs will not bring up reviews about your business on social networking sites like Facebook and Twitter. Get on those sites or find the ones who are influential for your industry. Search for your company name and see what their reviews are among friends and followers. Your dissatisfied customer may not take the effort to write a review on a regular review site but will air his/her complaint on a social network. This type of word-of-mouth commentary won’t be visible unless you actively seek out what your customers are saying, yet these comments can be influential and damaging as friends tell other friends about the bad experience. Vigilant monitoring of these sites is going to help you manage your online reputation.
Read what the bloggers in your industry are writing about.
Influential bloggers can give you a sense of your current status. Their voice is listened to and shared by current or potential customers. Consumers in the market for your product are going to find these posts and even comments, giving you a better knowledge of what your online reputation looks like. Comment on their posts, ask their opinions and treat them with respect because influential bloggers can help or hurt your online reputation. With an established relationship, they’ll become important aspects of your strategy to protect and preserve your reputation on the Internet.
Ultimately, your aims should be targeted and vigilant. You may need social media strategists who specialize in managing online reputations of businesses in your industry and know where and how to find your clients online. They may also be able to catch negative remarks, and then help craft the appropriate response.
Nonetheless, once you have narrowed down what people are talking about your business, then that will help you to take good measure to put more efforts in your business to attain a good standard.
Featured photo credit: Alejandro Escamilla via unsplash.com