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How To Boost Your Business Reputation Online

How To Boost Your Business Reputation Online

Online reputation management is increasingly important for anyone with an online presence, including politicians, doctors and dentists, business owners, and people in the public knowledge. Keeping tabs on your reputation on the Internet is the second step in maintaining a positive image; the first thing is being a proactive establishment of a positive reputation online.

The blogging industry has been a medium for online marketing for years now. Influential Bloggers are trusted people who can bring in customers and help you build your audience. They are capable of showing others your message and getting the business started, but only if you approach the right influential blogger.

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Reaching out to influential bloggers is a more intricate process nowadays than it was even five years ago. Influential bloggers are always getting engaged by marketers, making it all the more necessary for you to beat your competitors and stand out among them.

Trust me, but it’s well worth it to invest time in building connections with influential bloggers and turn them into brand advocates who will be willing to help you out and bring your business to the world.

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Managing your reputation includes finding out where your customers are online. Meet your clients where they are online, be it Yelp, Angie’s List, Facebook or Twitter, and then be vigilant about monitoring your Internet reputation on these sites. How do you find the unhappy and happy clients?

Google yourself.

Searching for your company on the big three search engines gives you a big picture of your online reputation and lets you see what a potential consumer sees. Monitoring what comes up on search engine results pages (SERPs) is part of finding where your customers are praising and complaining online. This will enable you to target your efforts in protecting your online reputation.

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Search social media outlets.

SERPs will not bring up reviews about your business on social networking sites like Facebook and Twitter. Get on those sites or find the ones who are influential for your industry. Search for your company name and see what their reviews are among friends and followers. Your dissatisfied customer may not take the effort to write a review on a regular review site but will air his/her complaint on a social network. This type of word-of-mouth commentary won’t be visible unless you actively seek out what your customers are saying, yet these comments can be influential and damaging as friends tell other friends about the bad experience. Vigilant monitoring of these sites is going to help you manage your online reputation.

Read what the bloggers in your industry are writing about.

Influential bloggers can give you a sense of your current status. Their voice is listened to and shared by current or potential customers. Consumers in the market for your product are going to find these posts and even comments, giving you a better knowledge of what your online reputation looks like. Comment on their posts, ask their opinions and treat them with respect because influential bloggers can help or hurt your online reputation. With an established relationship, they’ll become important aspects of your strategy to protect and preserve your reputation on the Internet.

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Ultimately, your aims should be targeted and vigilant. You may need social media strategists who specialize in managing online reputations of businesses in your industry and know where and how to find your clients online. They may also be able to catch negative remarks, and then help craft the appropriate response.

Nonetheless, once you have narrowed down what people are talking about your business, then that will help you to take good measure to put more efforts in your business to attain a good standard.

Featured photo credit: Alejandro Escamilla via unsplash.com

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Last Updated on November 20, 2018

10 Reasons Why New Year’s Resolutions Fail

10 Reasons Why New Year’s Resolutions Fail

A new year beautifully symbolizes a new chapter opening in the book that is your life. But while so many people like you aspire to achieve ambitious goals, only 12% of you will ever experience the taste of victory. Sound bad? It is. 156 million people (that’s 156,000,000) will probably give up on their resolution before you can say “confetti.” Keep on reading to learn why New Year’s resolutions fail (and how to succeed).

Note: Since losing weight is the most common New Year’s resolution, I chose to focus on weight loss (but these principles can be applied to just about any goal you think of — make it work for you!).

1. You’re treating a marathon like a sprint.

Slow and steady habit change might not be sexy, but it’s a lot more effective than the “I want it ALL and I want it NOW!” mentality. Small changes stick better because they aren’t intimidating (if you do it right, you’ll barely even notice them!).

If you have a lot of bad habits today, the last thing you need to do is remodel your entire life overnight. Want to lose weight? Stop it with the crash diets and excessive exercise plans. Instead of following a super restrictive plan that bans anything fun, add one positive habit per week. For example, you could start with something easy like drinking more water during your first week. The following week, you could move on to eating 3 fruits and veggies every day. And the next week, you could aim to eat a fistful of protein at every meal.

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2. You put the cart before the horse.

“Supplementing” a crappy diet is stupid, so don’t even think about it. Focus on the actions that produce the overwhelming amount of results. If it’s not important, don’t worry about it.

3. You don’t believe in yourself.

A failure to act can cripple you before you leave the starting line. If you’ve tried (and failed) to set a New Year’s resolution (or several) in the past, I know it might be hard to believe in yourself. Doubt is a nagging voice in your head that will resist personal growth with every ounce of its being. The only way to defeat doubt is to believe in yourself. Who cares if you’ve failed a time or two? This year, you can try again (but better this time).

4. Too much thinking, not enough doing.

The best self-help book in the world can’t save you if you fail to take action. Yes, seek inspiration and knowledge, but only as much as you can realistically apply to your life. If you can put just one thing you learn from every book or article you read into practice, you’ll be on the fast track to success.

5. You’re in too much of a hurry.

If it was quick-and-easy, everybody would do it, so it’s in your best interest to exercise your patience muscles.

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6. You don’t enjoy the process.

Is it any wonder people struggle with their weight when they see eating as a chore and exercise as a dreadful bore? The best fitness plan is one that causes the least interruption to your daily life. The goal isn’t to add stress to your life, but rather to remove it.

The best of us couldn’t bring ourselves to do something we hate consistently, so make getting in shape fun, however you’ve gotta do it. That could be participating in a sport you love, exercising with a good friend or two, joining a group exercise class so you can meet new people, or giving yourself one “free day” per week where you forget about your training plan and exercise in any way you please.

7. You’re trying too hard.

Unless you want to experience some nasty cravings, don’t deprive your body of pleasure. The more you tell yourself you can’t have a food, the more you’re going to want it. As long as you’re making positive choices 80-90% of the time, don’t sweat the occasional indulgence.

8. You don’t track your progress.

Keeping a written record of your training progress will help you sustain an “I CAN do this” attitude. All you need is a notebook and a pen. For every workout, record what exercises you do, the number of repetitions performed, and how much weight you used if applicable. Your goal? Do better next time. Improving your best performance on a regular basis offers positive feedback that will encourage you to keep going.

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9. You have no social support.

It can be hard to stay motivated when you feel alone. The good news? You’re not alone: far from it. Post a status on Facebook asking your friends if anybody would like to be your gym or accountability buddy. If you know a co-worker who shares your goal, try to coordinate your lunch time and go out together so you’ll be more likely to make positive decisions. Join a support group of like-minded folks on Facebook, LinkedIn, or elsewhere on the internet. Strength in numbers is powerful, so use it to your advantage.

10. You know your what but not your why.

The biggest reason why most New Year’s resolutions fail: you know what you want but you not why you want it.

Yes: you want to get fit, lose weight, or be healthy… but why is your goal important to you? For example:

Do you want to be fit so you can be a positive example that your children can admire and look up to?

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Do you want to lose fat so you’ll feel more confident and sexy in your body than ever before?

Do you want to be healthy so you’ll have increased clarity, energy, and focus that would carry over into every single aspect of your life?

Whether you’re getting in shape because you want to live longer, be a good example, boost your energy, feel confident, have an excuse to buy hot new clothes, or increase your likelihood of getting laid (hey, I’m not here to judge) is up to you. Forget about any preconceived notions and be true to yourself.

  • The more specific you can make your goal,
  • The more vivid it will be in your imagination,
  • The more encouraged you’ll be,
  • The more likely it is you will succeed (because yes, you CAN do this!).

I hope this guide to why New Year’s resolutions fail helps you achieve your goals this year. If you found this helpful, please pass it along to some friends so they can be successful just like you. What do you hope to accomplish next year?

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