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Must-Try Social Media Marketing Tools for 2017

Must-Try Social Media Marketing Tools for 2017

If you really want to grow an online audience, you need to take advantage of everything that social media networks have to offer. You can reach millions of people through social media, but you need to know how to reach the right people. Social media is one of your best forms of marketing these days, so you need to find the best tools that will let you take advantage of it. Here are some of our favorite social media marketing tools that are trending for 2017.

1. Viraltag

    This tool allows you to schedule posts for all of your social media accounts, including Instagram, Pinterest, Facebook, Twitter, Tumblr, and LinkedIn. It is just what you need for sharing visuals, and the multi-image uploader makes doing this fast and easy. You also get to enjoy a visual marketing calendar, which is an essential tool for businesses that use Pinterest and Instagram for branding. Similar to Edgar, you can create a content library, schedule by category and refill your queue automatically to get the maximum views on your posts. Packages start at just $29 per month, and you get to use these great features, and a whole lot more.

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    2. Canva

      Create designs that are going to showcase your brand in amazing ways. This graphic tool is easy to use, and there are loads of tutorials to help you create the absolute best designs. Tutorials include “Building a Brand Kit”, “Consistent Branding”, “Designing a Presentation”, “Color Relationships”, “Creative Color Palettes”, “Choosing the Right Font”, “Tips for Titles”, “Using Canva Grids”, “Working with White Space”, and many more. You will learn about every aspect of design, and then incorporate your design into your brand.

      3. Buffer

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        This is a tool that is going to help save you a lot of time on your social media marketing. You can schedule, publish, and analyze posts in one convenient location, and it is free to sign up. You can schedule posts to appear at any time, so your followers get to see updates frequently. You can post to all accounts at once, using either the same message or sending customized messages for each site. Add photos and videos to your posts to make them stand out even more, and get you the traffic that your business needs.

        4. Edgar

          Sometimes you have great content that is deserving of being posted more than once. This tool will reuse your best content, so you get more views. After all, some people may have missed your important post, and this will ensure that it gets as many views as possible. This tool is guaranteed to bring in new visitors with every post. You create a categorized content library, schedule content by category, and let Edgar work from there. You never have to worry about refilling your queue, and Edgar will always make sure that your old posts are seen by new audiences.

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          5. Get Sparkle

            If you want to get attention on social media, you really have to stand out. This tool will help you to do just that. Get Sparkle will collect content that has been published online by your fans, increase visitor engagement, and increase your reach so you get more visitors and a larger audience. You can collect content from more than 10 social networks, and then customize it to make it relevant to your brand. The templates are beautiful and unique, so you can be sure that you aren’t going to have the same look as a thousand other businesses out there. Customers use Sparkle for social hubs, live events, data visualizations, office displays, contests and competitions, and more.

            Image credit: Viraltag via viraltag.com; Canva via canva.com; Buffer via buffer.com; Edgar via meetedgar.com; Get Sparkle via getsparkle.io

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            Featured photo credit: Unsplash via pixabay.com

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            Jane Hurst

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            Last Updated on July 16, 2019

            7 Powerful Habits To Win In Office Politics

            7 Powerful Habits To Win In Office Politics

            Office politics – a taboo word for some people. It’s a pervasive thing at the workplace.

            In its simplest form, workplace politics is simply about the differences between people at work; differences in opinions, conflicts of interests are often manifested as office politics. It all goes down to human communications and relationships.

            There is no need to be afraid of office politics. Top performers are those who have mastered the art of winning in office politics. Below are 7 good habits to help you win at the workplace:

            1. Be Aware You Have a Choice

            The most common reactions to politics at work are either fight or flight. It’s normal human reaction for survival in the wild, back in the prehistoric days when we were still hunter-gatherers.

            Sure, the office is a modern jungle, but it takes more than just instinctive reactions to win in office politics. Instinctive fight reactions will only cause more resistance to whatever you are trying to achieve; while instinctive flight reactions only label you as a pushover that people can easily take for granted. Neither options are appealing for healthy career growth.

            Winning requires you to consciously choose your reactions to the situation. Recognize that no matter how bad the circumstances, you have a choice in choosing how you feel and react. So how do you choose? This bring us to the next point…

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            2. Know What You Are Trying to Achieve

            When conflicts happen, it’s very easy to be sucked into tunnel-vision and focus on immediate differences. That’s a self-defeating approach. Chances are, you’ll only invite more resistance by focusing on differences in people’s positions or opinions.

            The way to mitigate this without looking like you’re fighting to emerge as a winner in this conflict is to focus on the business objectives. In the light of what’s best for the business, discuss the pros and cons of each option. Eventually, everyone wants the business to be successful; if the business don’t win, then nobody in the organization wins.

            It’s much easier for one to eat the humble pie and back off when they realize the chosen approach is best for the business.

            By learning to steer the discussion in this direction, you will learn to disengage from petty differences and position yourself as someone who is interested in getting things done. Your boss will also come to appreciate you as someone who is mature, strategic and can be entrusted with bigger responsibilities.

            3. Focus on Your Circle of Influence

            At work, there are often issues which we have very little control over. It’s not uncommon to find corporate policies, client demands or boss mandates which affects your personal interests.

            Gossiping and complaining are common responses to these events that we cannot control. But think about it, other than that short term emotional outlet, what tangible results do gossiping really accomplish? In most instances, none.

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            Instead of feeling victimized and angry about the situation, focus on the things that you can do to influence the situation — your circle of influence. This is a very empowering technique to overcome the feeling of helplessness. It removes the victimized feeling and also allows others to see you as someone who knows how to operate within given constraints.

            You may not be able to change or decide on the eventual outcome but, you can walk away knowing that you have done the best within the given circumstances.

            Constraints are all around in the workplace; with this approach, your boss will also come to appreciate you as someone who is understanding and positive.

            4. Don’t Take Sides

            In office politics, it is possible to find yourself stuck in between two power figures who are at odds with each other. You find yourself being thrown around while they try to outwit each other and defend their own position; all at the expense of you getting the job done. You can’t get them to agree on a common decision for a project, and neither of them want to take ownership of issues; they’re too afraid they’ll get stabbed in the back for any mishaps.

            In cases like this, focus on the business objectives and don’t take side with either of them – even if you like one better than the other. Place them on a common communication platform and ensure open communications among all parties, so that no one can claim “I didn’t say that”.

            By not taking sides, you’ll help to direct conflict resolution in an objective manner. You’ll also build trust with both parties. That’ll help to keep the engagements constructive and focus on business objectives.

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            5. Don’t Get Personal

            In office politics, you’ll get angry with people. It happens. There will be times when you feel the urge to give that person a piece of your mind and teach him a lesson. Don’t.

            People tend to remember moments when they were humiliated or insulted. Even if you win this argument and get to feel really good about it for now, you’ll pay the price later when you need help from this person. What goes around comes around, especially at the workplace.

            To win in the office, you’ll want to build a network of allies which you can tap into. The last thing you want during a crisis or an opportunity is to have someone screw you up because they harbor ill-intentions towards you – all because you’d enjoyed a brief moment of emotional outburst at their expense.

            Another reason to hold back your temper is your career advancement. Increasingly, organizations are using 360 degree reviews to promote someone. Even if you are a star performer, your boss will have to fight a political uphill battle if other managers or peers see you as someone who is difficult to work with. The last thing you’ll want is to make it difficult for your boss to champion you for a promotion.

            6. Seek to Understand, Before Being Understood

            The reason people feel unjustified is because they felt misunderstood. Instinctively, we are more interested in getting the others to understand us than to understand them first. Top people managers and business leaders have learned to suppress this urge.

            Surprisingly, seeking to understand is a very disarming technique. Once the other party feels that you understand where he/she is coming from, they will feel less defensive and be open to understand you in return. This sets the stage for open communications to arrive at a solution that both parties can accept.

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            Trying to arrive at a solution without first having this understanding is very difficult – there’s little trust and too much second-guessing.

            7. Think Win-Win

            As mentioned upfront, political conflicts happen because of conflicting interests. Perhaps due to our schooling, we are taught that to win, someone else needs to lose. Conversely, we are afraid to let someone else win, because it implies losing for us.

            In business and work, that doesn’t have to be the case.

            Learn to think in terms of “how can we both win out of this situation?” This requires that you first understand the other party’s perspective and what’s in it for him.

            Next, understand what’s in it for you. Strive to seek out a resolution that is acceptable and beneficial to both parties. Doing this will ensure that everyone truly commit to the agreed resolution and will not pay only lip-service to it.

            People simply don’t like to lose. You may get away with win-lose tactics once or twice but very soon, you’ll find yourself without allies in the workplace.

            Thinking win-win is an enduring strategy that builds allies and help you win in the long term.

            Featured photo credit: Unsplash via unsplash.com

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