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Must-Try Social Media Marketing Tools for 2017

Must-Try Social Media Marketing Tools for 2017

If you really want to grow an online audience, you need to take advantage of everything that social media networks have to offer. You can reach millions of people through social media, but you need to know how to reach the right people. Social media is one of your best forms of marketing these days, so you need to find the best tools that will let you take advantage of it. Here are some of our favorite social media marketing tools that are trending for 2017.

1. Viraltag

    This tool allows you to schedule posts for all of your social media accounts, including Instagram, Pinterest, Facebook, Twitter, Tumblr, and LinkedIn. It is just what you need for sharing visuals, and the multi-image uploader makes doing this fast and easy. You also get to enjoy a visual marketing calendar, which is an essential tool for businesses that use Pinterest and Instagram for branding. Similar to Edgar, you can create a content library, schedule by category and refill your queue automatically to get the maximum views on your posts. Packages start at just $29 per month, and you get to use these great features, and a whole lot more.

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    2. Canva

      Create designs that are going to showcase your brand in amazing ways. This graphic tool is easy to use, and there are loads of tutorials to help you create the absolute best designs. Tutorials include “Building a Brand Kit”, “Consistent Branding”, “Designing a Presentation”, “Color Relationships”, “Creative Color Palettes”, “Choosing the Right Font”, “Tips for Titles”, “Using Canva Grids”, “Working with White Space”, and many more. You will learn about every aspect of design, and then incorporate your design into your brand.

      3. Buffer

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        This is a tool that is going to help save you a lot of time on your social media marketing. You can schedule, publish, and analyze posts in one convenient location, and it is free to sign up. You can schedule posts to appear at any time, so your followers get to see updates frequently. You can post to all accounts at once, using either the same message or sending customized messages for each site. Add photos and videos to your posts to make them stand out even more, and get you the traffic that your business needs.

        4. Edgar

          Sometimes you have great content that is deserving of being posted more than once. This tool will reuse your best content, so you get more views. After all, some people may have missed your important post, and this will ensure that it gets as many views as possible. This tool is guaranteed to bring in new visitors with every post. You create a categorized content library, schedule content by category, and let Edgar work from there. You never have to worry about refilling your queue, and Edgar will always make sure that your old posts are seen by new audiences.

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          5. Get Sparkle

            If you want to get attention on social media, you really have to stand out. This tool will help you to do just that. Get Sparkle will collect content that has been published online by your fans, increase visitor engagement, and increase your reach so you get more visitors and a larger audience. You can collect content from more than 10 social networks, and then customize it to make it relevant to your brand. The templates are beautiful and unique, so you can be sure that you aren’t going to have the same look as a thousand other businesses out there. Customers use Sparkle for social hubs, live events, data visualizations, office displays, contests and competitions, and more.

            Image credit: Viraltag via viraltag.com; Canva via canva.com; Buffer via buffer.com; Edgar via meetedgar.com; Get Sparkle via getsparkle.io

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            Featured photo credit: Unsplash via pixabay.com

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            Jane Hurst

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            Last Updated on November 5, 2019

            How to Use Visual Learning to Work More Effectively

            How to Use Visual Learning to Work More Effectively

            Knowledge is essential to become successful in life, your career and your business. Without learning new concepts and becoming proficient in our craft, we cannot excel in our chosen careers or archive knowledge to pass down to the next generation.

            But content comes in various forms, and because how we learn influences how much we know, we need to talk about learning styles. This article will focus on how to utilize visual learning to boost your career or business.

            The Importance of Knowing Your Learning Style

            Knowing your learning style enables you to process new information to the best of your ability. Not only does it reduce your learning curve, you’re able to communicate these same concepts to others effectively.

            But it all starts when you’re able to first identify the best way you learn.

            As a college student, I soon figured out that taking online courses without visual aids or having an instructor in front of me led to poor retention of concepts.

            Sure, I got good grades and performed excellently in my online exams. However. I discovered that I couldn’t maintain this performance level because I forgot 80 percent of the course content by the end of the semester.

            There are several types of learning styles known to mankind. To give an idea of how visual learning stacks up against other learning styles, here’s a brief mention of some of the different types of learning styles we have.

            The four most popular types of learning styles are:

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            • Visual learning style (what this article talks about).
            • Aural or auditory learning style (learning by listening to information presented).
            • Verbal or linguistic learning style (learning that involves speech and writing).
            • Tactile learning style (learning by touching and doing)

            But for the purposes of this article, we will be focusing on using visual learning to boost your career or business.

            How to Know If You’re a Visual Learner?

            When it comes to boosting your career, business (or education), a visual learner is one who would most definitely choose shapes, images, symbols, or reading over auditory messages.

            I’m talking about preferring to read an actual map when navigating to a new place over listening to verbal directions. I’m talking about discovering that you actually have trouble remembering what your manager said at the meeting because there were no graphs or illustrations to support the points raised.

            Most people who struggle with learning probably aren’t leveraging their best learning styles. The earlier you identify how your learning style can boost your success, the less struggle you will encounter with processing new information throughout your career.

            However, visual learning in particular CAN 10x your career or business whether it is your preferred learning style or not. And here’s why:

            Several studies have arrived at the conclusion that the brain retains more information with the help of visual aids. In other words, images are directly processed by our long-term memory which helps us store information for longer periods of time.[1]

            While some lessons can be performed orally, several concepts can only make sense if you have an image with an explanation of sequences (i.e learning about the human DNA).

            Visual learning does use a different part of the brain and visual cues are processed by the part of the brain known as the occipital lobe.

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            By engaging more parts of the brain during learning, you’re able to have a fuller understanding of concepts and facilitate better interaction with your immediate environment.

            How to Use Visual Learning for Success

            Here’re 4 ways to use visual learning to boost your career or business:

            1. Bring back the to-do list. Then add shapes and colors to boost productivity.

            We live in an age where computers have taken over virtually every aspect of productivity and most human functions. But written lists are making a comeback, and with an endless number of important tasks to complete, having a to-do list of tasks in order of importance can improve your productivity.

            While coming up with a list is initially challenging, adding colors and shapes to written lists that you personally write and manage gives you an extra layer of assurance and boosts aids recall so that you actually get stuff done.

            I have tried this technique in my work as a registered nurse and discovered that adding shapes and colors to to-do lists helps me delegate tasks, recognize where more work is needed, and makes it easy to cross off completed tasks at the end of the day.

            2. Add graphs, charts and symbols to your reports.

            Yes, it seems like more work cut out for you. However, graphs enable you monitor the heartbeat of your business.

            Graphs and charts help you trend your finances, budget, and pretty much any data overtime. With the help of free and premium software available on the market, it has become easier to take plain data and in a matter of seconds, have relevant information displayed in different shapes and images.

            As an entrepreneur, you can make predictions and allocate funds wisely when you’re able to see whether your efforts are rewarded. You can use colors and charts to delegate actions to members of your team and track performance at the same time.

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            And when broken down into monthly, quarterly, bi-annual or annual goals, graphs and charts communicate what ordinary text cannot.

            3. Effectively brainstorm with mind-mapping.

            Mind-mapping is not new but I don’t think it’s been talked about as often as we do to-do lists.

            With mind mapping, you’re organizing information accurately and drawing relationships between concepts and pieces from a whole.

            Think of a mind map as a tree with several branches. For example, the tree can symbolize healthcare while each branch stands for nursing, medicine, laboratory science, and so on. When you look at nursing, you can further branch out into types of nursing; pediatric, women’s health, critical care, and so on.

            It’s an interesting relationship; the more ideas you’re able to come up with for your chosen subject, the deeper you get and the stronger the association.

            Mind maps really show you relationships between subjects and topics, and simplifies processes that might seem complicated at first glance. In a way, it is like a graphical representation of facts presented in a simple, visual format.

            Mind mapping isn’t only limited to career professionals; business owners can benefit from mind mapping by organizing their online learning activities and breaking down complex tasks into simple actions so that you can accurately measure productivity.

            4. Add video streaming to meetings.

            What if you could double the productivity of your team members by video streaming your meetings or adding flash animation to your presentation at the same time?

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            When you offer video as an alternative method of processing information to colleagues, there is a greater chance of retaining information because we recreate these stories into images in our minds.

            For organizations that hold virtual meetings, it can also be an effective way to enhance performance during if people can see their colleagues in addition to flash animation or whatever form of video is provided during the meeting.

            Is Visual Learning Better Than Other Learning Styles?

            No, that is not the point. The goal here is to supplement your existing dominant learning style with visual learning so that you can experience a significant boost in how you process and use everyday information.

            You might discover that understanding scientific concepts are much easier after incorporating visual learning or that you’re able to understand your organization’s value when projected on a visual screen with charts and graphs.

            The overall goal is to always be learning and to continue to leverage visual learning style in your career and business.

            More About Learning Styles

            Featured photo credit: Unsplash via unsplash.com

            Reference

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