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Must-Try Social Media Marketing Tools for 2017

Must-Try Social Media Marketing Tools for 2017

If you really want to grow an online audience, you need to take advantage of everything that social media networks have to offer. You can reach millions of people through social media, but you need to know how to reach the right people. Social media is one of your best forms of marketing these days, so you need to find the best tools that will let you take advantage of it. Here are some of our favorite social media marketing tools that are trending for 2017.

1. Viraltag

    This tool allows you to schedule posts for all of your social media accounts, including Instagram, Pinterest, Facebook, Twitter, Tumblr, and LinkedIn. It is just what you need for sharing visuals, and the multi-image uploader makes doing this fast and easy. You also get to enjoy a visual marketing calendar, which is an essential tool for businesses that use Pinterest and Instagram for branding. Similar to Edgar, you can create a content library, schedule by category and refill your queue automatically to get the maximum views on your posts. Packages start at just $29 per month, and you get to use these great features, and a whole lot more.

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    2. Canva

      Create designs that are going to showcase your brand in amazing ways. This graphic tool is easy to use, and there are loads of tutorials to help you create the absolute best designs. Tutorials include “Building a Brand Kit”, “Consistent Branding”, “Designing a Presentation”, “Color Relationships”, “Creative Color Palettes”, “Choosing the Right Font”, “Tips for Titles”, “Using Canva Grids”, “Working with White Space”, and many more. You will learn about every aspect of design, and then incorporate your design into your brand.

      3. Buffer

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        This is a tool that is going to help save you a lot of time on your social media marketing. You can schedule, publish, and analyze posts in one convenient location, and it is free to sign up. You can schedule posts to appear at any time, so your followers get to see updates frequently. You can post to all accounts at once, using either the same message or sending customized messages for each site. Add photos and videos to your posts to make them stand out even more, and get you the traffic that your business needs.

        4. Edgar

          Sometimes you have great content that is deserving of being posted more than once. This tool will reuse your best content, so you get more views. After all, some people may have missed your important post, and this will ensure that it gets as many views as possible. This tool is guaranteed to bring in new visitors with every post. You create a categorized content library, schedule content by category, and let Edgar work from there. You never have to worry about refilling your queue, and Edgar will always make sure that your old posts are seen by new audiences.

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          5. Get Sparkle

            If you want to get attention on social media, you really have to stand out. This tool will help you to do just that. Get Sparkle will collect content that has been published online by your fans, increase visitor engagement, and increase your reach so you get more visitors and a larger audience. You can collect content from more than 10 social networks, and then customize it to make it relevant to your brand. The templates are beautiful and unique, so you can be sure that you aren’t going to have the same look as a thousand other businesses out there. Customers use Sparkle for social hubs, live events, data visualizations, office displays, contests and competitions, and more.

            Image credit: Viraltag via viraltag.com; Canva via canva.com; Buffer via buffer.com; Edgar via meetedgar.com; Get Sparkle via getsparkle.io

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            Featured photo credit: Unsplash via pixabay.com

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            Last Updated on September 28, 2020

            How to Change Careers Successfully When It Seems too Late

            How to Change Careers Successfully When It Seems too Late

            The wake-up call often comes when you least expect it. Maybe you’re enjoying a relaxing get-together with your old college buddies when someone turns to you and says, “Wow, I never thought you’d become an investment banker. I always thought you’d write a novel!” If this leaves you wondering how to change careers, you’re not alone.

            Before you know it, you find yourself remembering your old dreams—and comparing them to the career field where you are now. Life rarely goes according to plan. Marriage, kids, and grandkids often come earlier than imagined—or later.

            Maybe you pursued one career path because you were considered the breadwinner, but now someone else in the family is the breadwinner. Conversely, maybe you landed a job, thinking you’d stay for six months, and now you’ve been there for sixteen years.

            A recent report from the Bureau of Labor Statistics pointed out that “baby boomers held an average of 12.3 jobs from ages 18 to 52″[1]. For millennials, who are more technologically apt, that number is likely to be much higher.

            As this proves, it’s perfectly normal to change careers and begin a job search even when it seems too late! Steering your way through a career change is part calculation, part chance, and part leap-of-faith.

            If you feel stuck and are ready for a career change, take these steps to guide you.

            Step 1: Be Mentally Prepared

            These points can help you master the psychological aspects of a career change at any age.

            Now or Never Is a Fallacy

            For most professionals, there is no cut-off age for striking out in a new direction. People do it at all stages of their careers.

            If you’ve ever dreamed of leaving a large company to start your own business, you are not alone. Similarly, thousands of entrepreneurs and people working for one-man shops decide each year that they’d like to work for larger organizations.

            You’ll find hordes of baby boomers looking for a redo alongside mobs of GenXers and Millennials—especially as the boomers now remain in the workforce longer than their predecessors.

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            Your Career Is not a Straight Line From A to B

            You don’t have to have your career trajectory completely decided from the start. In fact, that’s an unrealistic expectation, no matter how methodical you are.

            People change. Industries merge, morph, and in some cases, disappear. Careers rarely follow the straight and narrow.

            Many careers can be compared to journeys—there are the adventurous patches, boring patches, downright scary patches, and the hills and valleys, too. The trick is to try to have a little fun while you’re charting out your various careers.

            Don’t panic if you find you need to change your career. It may take some work as you sort through job posts, write cover letters, and pursue your dream job, but you’re up for it.

            Career Changers Are Among Good Company

            Consider these well-known trailblazers whose careers took a radical turn:

            Jeff Bezos, CEO of Amazon.com, studied computer science and electrical engineering at Princeton, went on to establish himself as a Wall Street prodigy, then quit to launch Amazon.com.

            Sara Blakely, a billionaire businesswoman, was a fax machine salesperson before creating her signature slim wear line, Spanx.

            Jonah Peretti, co-founder of the media sites Huffington Post and BuzzFeed, initially taught computer science to middle schoolers.

            Be Ready to Take on the Naysayers

            Expect plenty of advice—usually of the discouraging kind—from friends and family when they learn that you’re exploring a career change. Those you know best are often the most vocal in trying to thwart your plans.

            Be prepared to field a flurry of pessimistic conjecture and doomsday scenarios. Know, though, that when your loved ones question your judgment, they’re not necessarily doubting your talent but trying to look out for your wellbeing. Stepping out of your comfort zone will make anyone close to you uncomfortable.

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            Keep in mind that pessimists avoid the unknown, while optimists invite new challenges. Above all, believe in yourself and follow your instincts. Don’t let your fear of change paralyze you from seeking out your new career path.

            Project an aura of enthusiasm, energy, and passion. You’ll find it’s contagious.

            Step 2: Be Proactive

            These tips can help you master the practical aspects of changing careers at any age.

            Take Baby Steps

            Ease into your new direction. Start building the skills you’ll need to make the switch.

            Find out what skills you will need, and do whatever it takes to add them to your skills arsenal. Make the time to invest in additional training.

            Start by devoting a half-day each week to your new pursuit until you’re ready to confidently make a move.

            Clearly define where you want to go and what you’ll need to do to get there. Take an inventory of your strengths. Read trade magazines, and study up on industry trends.

            Volunteer

            Charitable organizations are often looking for volunteers to help them with their outreach, social media, and engagement. You can show up without the requisite skills and learn as you go in a fun, convivial, low-pressure environment, which will help you expand your experience and skills.

            Take Online Courses

            Today, LinkedIn and many other providers offer online courses in everything from accounting software to time management to mastering Excel. For extra credit, see if you can find classes that award online badges for completing each course.

            Don’t be shy about adding these certificates to your online profile. Keep your profile fresh by adding more and more skills to it.

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            Take a Temp Job

            Depending on your field, it may be possible to freelance at a company where you learn on the job.

            Remember that you can’t just show up at a potential employer’s claiming you have the skills. Taking a temporary job that allows you to polish your skills is proof that you’re serious about your career change.

            Network!

            Build a family tree of contacts. Explore beyond the main branches of your work acquaintances, industry groups, and social contacts. Join your alumni organization. Tell everyone.

            Ask friends and friends-of-friends to meet you for coffee to explain what it is they do and tell you which skills you’ll need to succeed in your chosen field[2].

            When you want to learn how to change careers, start by networking!

              If you have friends or associates with ties to the organizations where you want to work, ask your contacts to make an introduction. The majority of today’s jobs are found through one’s own networks. When jobs open up, companies invite informal recommendations from internal and external channels.

              Step 3: Take It Online

              This last step can help you master the online aspects of a career change at any age.

              Develop an Online Presence in the Field of Your Dreams

              Reconfiguring your online presence will be a critical step in your career change. Fine-tune your digital identity to reflect your new direction, tailoring your profile to the role and industry you’re after. Include keywords that are relevant to the industry so that recruiters can find you.

              Craft a clever personal statement that states your interests, your values, and your dreams. Once you’ve zeroed in on your message, also pick and choose which outlets make the most sense for it.

              Will your personal statement resonate on LinkedIn? Or is it highly visual—making it a better fit for Instagram?

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              Polish your sites until they gleam, then get active so others take notice. Add insightful content to your social media pages that goes deeper than the information on your resume, such as commentaries on something taking place in your newly chosen field.

              For more on how to build an online presence, check out this article.

              Final Thoughts

              Americans spend 1,800 hours or more each year working. That’s nearly one-third of your life, and it goes without saying that your job satisfaction and career goals have a great bearing on your life’s happiness barometer.

              Set out to intentionally pursue career satisfaction, looking for opportunities to fine-tune your working life so that you find fulfillment.

              If playing the piano is your personal bliss, could you meld your love of music with your clinical psychology background and find a job using music to promote healing? Perhaps there’s a foundation that would fund you in a multiyear study.

              Or, if you’re a movie buff for whom every encounter has the makings of a screenplay, why not sign up for an evening class and see if your years of writing advertising copy could morph into a career move into the film industry?

              Achieving your career change successfully will occur when you mentally prepare, take a proactive approach, and mine your personal and online networks. The pay-off will be in a life well-lived in a successful career.

              More Tips on How to Change Careers

              Featured photo credit: Jason Strull via unsplash.com

              Reference

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