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Top Benefits of SEO You Should Understand

Top Benefits of SEO You Should Understand

Search Engine Optimization (SEO) can be defined as the process of optimizing online content so that search engines will place your site among the top search results when members of your target audience search for certain keywords. SEO is also defined as the process of making changes that improve the visibility of a website or a web page in a search engine’s results. In my previous posts, “An In-depth Guide To Search Engine Optimization (SEO)”  and “3 Tips To Know How To Hire A Good SEO Company,” I have explained what SEO is all about. However, today I will be discussing the top benefits of SEO for promoting your content.

Many people are only interested in SEO because they have heard everybody talking about it but know nothing about the benefits. Certainly, one of the reasons you should consider SEO is that your competitors are probably using it to outsmart you. But SEO will also directly benefit your business in many ways.

SEO has become widely used as an online web marketing strategy because of its success. While the great things about SEO are vast, here are just some of the benefits.

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Increase Brand Credibility

Certainly, one of the reasons many bloggers and site owners decide to invest in SEO is because they want to increase traffic to their site. Having a blog with many followers or a popular site with a high Google ranking will also increase your name recognition and enhance your credibility. This is as a result of the trust people place in Google. Since achieving a top position in search engine rankings will cause potential customers or readers to respect your brand more, having your website in one of the top positions translates to more exposure for your blog or website. Also, when your content appears on the first results page for your targeted keywords, not only do users associate your brand with those keywords, but they will trust you more, since companies on the first results page are generally perceived to be more trustworthy.

Increase Traffic to Your Website

Achieving top positions on the major search engines’ result pages will bring your website many more clicks, so ranking in these top positions can bring about significant improvements in website traffic and in revenue for your business. SEO also concentrates on creating helpful and keyword-relevant name tags and META explanations, which display in the result pages. Having improved tags and descriptions helps you to increase your click-through rate, which also promotes increases in qualified web traffic.

Better Returns on Investment

No doubt about it, investing in effective SEO will provide a better return on investment than running expensive ads. Investing in an SEO service is also more cost-effective than pumping your money into AdWords, PPC and others. SEO is one of the most cost-effective marketing strategies because it targets users who are actively looking for your products and services online. Because it targets your ideal customers, investing in SEO is more efficient and effective than investing in any other marketing strategy you can think of.

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SEO is not just for a particular type of site. No matter your niche, be it e-commerce or something else, you need trackable records and quantifiable results to determine your return on investment resulting from SEO investments. However, those in niches other than e-commerce will determine these trackable records from the lead conversions on their sites, while those running e-commerce sites will look at the various channels users take before they make a purchase (that is, the path customers take before buying anything). With this, you can calculate your SEO return on investment.

After you’ve read the above points, I’m sure you can now see that there are many reasons for you to work on SEO for your content. If all the other points don’t interest you, I know that the potential for increased website traffic and for better returns on your investments will surely attract you.

Identifying a Great SEO Provider

A well-rounded SEO strategy requires keyword research, website content generation and optimization, backlinking and more. According to Dotcom SEO Expert, it is very important for those who outsource their SEO services to look for specific qualities in the provider they choose. The three top questions the site says you should ask are:

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Is the provider effective? A company with a high reputation and good qualities will have case studies available from past customers. Look over those case studies to learn how effective and efficient the company’s services are.

Who is the provider? It is pertinent to know who will actually be working on your content. You need analyze the provider by looking at their past records. Taking this step will save you from hiring a poorly-performing company for your service. Look at several companies so that you can choose the best and most reputable one. 

What type of reporting is available? A good SEO company will offer reports that prove their services are worth the money. Look over the analytics and ranking reports to be sure. A firm without such reports may not be a trustworthy one. These reports lend credibility to a company.

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Conclusion

In conclusion, SEO is a mighty tool for content marketing and for helping customers find you online, no matter what type of business or website you run. However, there are still some mistakes you must avoid. Here are some of the SEO mistakes you should be sure to avoid:

  • Over-usage of keywords
  • Non-keyword-focused content
  • Duplicate content
  • Grammatical or spelling errors
  • Links from non-credible sources

Featured photo credit: Pexels via pexels.com

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Saminu Abass

Content Writer and Blogger

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Last Updated on November 19, 2019

Work Smarter, Not Harder: 12 Ways to Work Smart

Work Smarter, Not Harder: 12 Ways to Work Smart

I imagine that like me, you say that you never have enough time and that you just cannot cope with 60 dozen things all at once.

How on earth do you get out of that spiral?

Many people never sit down and look at how to work smarter, rather than harder and even longer hours. But not you, you’re smart enough to try to learn effective ways to work.

So how to work smarter not harder? Here are 12 smart ways you should be following:

1. Improve Your Time Management Skills

Easier said than done? Well, no actually, because there are a few simple rules that can really help you to manage time better.

For example, when setting up a top priority task, you need to switch off the phone and ignore your email first. Then you need to abandon any ideas of multitasking as that will slow you down and ruin your focus.

Finally, set a reasonable deadline and do everything in your power to meet it.

“When you’re born, you’re born with 30,000 days. That’s it. The best strategic planning I can give to you is to think about that.” — Sir Ray Avery

2. Speed up Your Typing and Use Shortcuts

These days we’re all keyboard slaves. So why not speed up your typing and try to get rid of the two finger syndrome. In fact, when you save 21 days per year just by typing fast!

This is exactly what I am doing now, so I cannot honestly say I am practicing what I preach!

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But help is at hand. Try some of these apps and games to help you type fast: 8 Most Effective Games and Apps to Learn to Type Fast

Using shortcuts on the keyboard is another time saver and can speed up your work.

For example, press F2 to rename a selected file, while CTRL + I will put selected text in italics.

There are so many of these. If you make the effort to learn them, they really can be helpful.

3. Learn How to Use Productivity Tools

It is well worth downloading all the useful tools and apps that can highly boost your productivity. Take a look at these 18 Best Time Management Apps and Tools and install whatever fits your needs.

Now that is really a great way of working smarter, not harder.

4. Use Your Phone Wisely

Instead of writing emails, sometimes it’s better to pick up the phone and talk to the person responsible. It saves time, especially for important or urgent discussions.

If that colleague works in the same office, it is even better to go and talk to him or her. It gives you a break, you get some exercise and you actually make human contact which is becoming quite rare in this electronic world.

5. Keep a Tab on Your Tabs

If you are like me, you might well find that you have a ton of tabs open at the top of your browser.

In order to find the one you want, you have to search for them as they are off screen. Having all these tabs open slows down your browser too.

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One solution is to use OneTab which can keep a neat list on the screen of all these tabs when you want to quickly get to one of them or you want to remind yourself which ones you have open.

6. Use a “To Don’t” List

We all know about to do lists and I find that they are generally great. They give me a great sense of achievement as I cross off the tasks done.

But often, I find that we are doing non-essential tasks or ones that can easily be postponed. That is why many people recommend the to don’t list.[1]

Some people prefer to savagely prune the to do list while others prefer to have two separate lists, to do and to don’t. You just have to work out what works best for you when you are trying to save precious time to become more productive.

7. Expect Failure and Fight Paranoia

When failure rears its ugly head, some people get a bit paranoid and fear that this may become a trend.

Projects will go wrong and failure should be expected rather than feared. Learning lessons from failure and analyzing what went wrong is the best way forward.

“Do not be embarrassed by your failures, learn from them and start again.” — Richard Branson

And here you can find 10 Great Lessons Highly Successful People Have Learned From Failure.

8. Be Concise

Rambling on at meetings, in emails and even when introducing yourself to new clients can waste a lot of people’s time.

One way is to practice and sharpen your “elevator speech,”[2] which tells people in 30 seconds or less why they need your skills and how they can benefit from doing business with you.

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Just think of the many situations where this could be useful:

  • Making new contacts
  • Talking about yourself at a job interview
  • Meeting people at conferences or parties
  • Phone calls to new clients

9. Ask the Right Questions

“You can tell whether a man is clever by his answers. You can tell whether a man is wise by his questions.” — Naguib Mahfouz

How do you get feedback? The secret is to ask the right questions at the right time.

When you do this, you are gathering the information you need to help in decision making. This will save you time and you will be able to cut meetings to a minimum.

Forbes magazine reports on research that they carried out on asking the right questions.[3] When that happens, the positive effects are increased by 400%. There are also other benefits in staff motivation and a positive impact on the company’s bottom line.

Lifehack’s CEO Leon has shared about how to ask for feedback to learn faster: How to Learn Quickly And Master Any Skill You Want

10. Learn as Much as You Can

You should always be on a steep learning curve. Look at your skills profile and determine where you need to fill a gap. Talk to important connections and network in your niche.

Keep up to date on trends and developments. It is a fact-changing world. When an opportunity arises, you will be the best equipped to seize it because you have never stopped learning. Just another way of working smarter.

“Live as if you were to die tomorrow. Learn as if you were to live forever.” — Mahatma Gandhi

11. Look After Your Greatest Resource

No, your greatest resource is not time. It is YOU.

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If you do not get enough sleep, exercise and relaxation, you find that you become less and less productive. You begin to work longer and longer hours, which is the exact opposite of what you want.

What you should be doing is making sure you are in the best shape. It is useful to remember that you need a break of 15 minutes after every one and a half hours of work.[4]

Taking breaks and getting fresh air and exercise is one of the best ways of working smarter, not harder.

12. Don’t Fall into the Trap of Working Smarter and Harder

As a society, we are obsessed with doing everything smarter so we are more efficient and we save time all around.[5]

But the most important thing to remember is to accept when we are ready to switch off that computer and not fill up the time with even more work!

The Bottom Line

The key to greater productivity is to work smarter, not harder. Working smarter saves precious time and energy for the things that really matter — your life goals, your personal growth, your health and your relationships.

Stop working for more hours and start working smarter!

More About Working Smart

Featured photo credit: Unsplash via unsplash.com

Reference

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