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Top Benefits of SEO You Should Understand

Top Benefits of SEO You Should Understand

Search Engine Optimization (SEO) can be defined as the process of optimizing online content so that search engines will place your site among the top search results when members of your target audience search for certain keywords. SEO is also defined as the process of making changes that improve the visibility of a website or a web page in a search engine’s results. In my previous posts, “An In-depth Guide To Search Engine Optimization (SEO)”  and “3 Tips To Know How To Hire A Good SEO Company,” I have explained what SEO is all about. However, today I will be discussing the top benefits of SEO for promoting your content.

Many people are only interested in SEO because they have heard everybody talking about it but know nothing about the benefits. Certainly, one of the reasons you should consider SEO is that your competitors are probably using it to outsmart you. But SEO will also directly benefit your business in many ways.

SEO has become widely used as an online web marketing strategy because of its success. While the great things about SEO are vast, here are just some of the benefits.

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Increase Brand Credibility

Certainly, one of the reasons many bloggers and site owners decide to invest in SEO is because they want to increase traffic to their site. Having a blog with many followers or a popular site with a high Google ranking will also increase your name recognition and enhance your credibility. This is as a result of the trust people place in Google. Since achieving a top position in search engine rankings will cause potential customers or readers to respect your brand more, having your website in one of the top positions translates to more exposure for your blog or website. Also, when your content appears on the first results page for your targeted keywords, not only do users associate your brand with those keywords, but they will trust you more, since companies on the first results page are generally perceived to be more trustworthy.

Increase Traffic to Your Website

Achieving top positions on the major search engines’ result pages will bring your website many more clicks, so ranking in these top positions can bring about significant improvements in website traffic and in revenue for your business. SEO also concentrates on creating helpful and keyword-relevant name tags and META explanations, which display in the result pages. Having improved tags and descriptions helps you to increase your click-through rate, which also promotes increases in qualified web traffic.

Better Returns on Investment

No doubt about it, investing in effective SEO will provide a better return on investment than running expensive ads. Investing in an SEO service is also more cost-effective than pumping your money into AdWords, PPC and others. SEO is one of the most cost-effective marketing strategies because it targets users who are actively looking for your products and services online. Because it targets your ideal customers, investing in SEO is more efficient and effective than investing in any other marketing strategy you can think of.

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SEO is not just for a particular type of site. No matter your niche, be it e-commerce or something else, you need trackable records and quantifiable results to determine your return on investment resulting from SEO investments. However, those in niches other than e-commerce will determine these trackable records from the lead conversions on their sites, while those running e-commerce sites will look at the various channels users take before they make a purchase (that is, the path customers take before buying anything). With this, you can calculate your SEO return on investment.

After you’ve read the above points, I’m sure you can now see that there are many reasons for you to work on SEO for your content. If all the other points don’t interest you, I know that the potential for increased website traffic and for better returns on your investments will surely attract you.

Identifying a Great SEO Provider

A well-rounded SEO strategy requires keyword research, website content generation and optimization, backlinking and more. According to Dotcom SEO Expert, it is very important for those who outsource their SEO services to look for specific qualities in the provider they choose. The three top questions the site says you should ask are:

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Is the provider effective? A company with a high reputation and good qualities will have case studies available from past customers. Look over those case studies to learn how effective and efficient the company’s services are.

Who is the provider? It is pertinent to know who will actually be working on your content. You need analyze the provider by looking at their past records. Taking this step will save you from hiring a poorly-performing company for your service. Look at several companies so that you can choose the best and most reputable one. 

What type of reporting is available? A good SEO company will offer reports that prove their services are worth the money. Look over the analytics and ranking reports to be sure. A firm without such reports may not be a trustworthy one. These reports lend credibility to a company.

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Conclusion

In conclusion, SEO is a mighty tool for content marketing and for helping customers find you online, no matter what type of business or website you run. However, there are still some mistakes you must avoid. Here are some of the SEO mistakes you should be sure to avoid:

  • Over-usage of keywords
  • Non-keyword-focused content
  • Duplicate content
  • Grammatical or spelling errors
  • Links from non-credible sources

Featured photo credit: Pexels via pexels.com

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Saminu Abass

Content Writer and Blogger

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Last Updated on July 16, 2019

7 Powerful Habits To Win In Office Politics

7 Powerful Habits To Win In Office Politics

Office politics – a taboo word for some people. It’s a pervasive thing at the workplace.

In its simplest form, workplace politics is simply about the differences between people at work; differences in opinions, conflicts of interests are often manifested as office politics. It all goes down to human communications and relationships.

There is no need to be afraid of office politics. Top performers are those who have mastered the art of winning in office politics. Below are 7 good habits to help you win at the workplace:

1. Be Aware You Have a Choice

The most common reactions to politics at work are either fight or flight. It’s normal human reaction for survival in the wild, back in the prehistoric days when we were still hunter-gatherers.

Sure, the office is a modern jungle, but it takes more than just instinctive reactions to win in office politics. Instinctive fight reactions will only cause more resistance to whatever you are trying to achieve; while instinctive flight reactions only label you as a pushover that people can easily take for granted. Neither options are appealing for healthy career growth.

Winning requires you to consciously choose your reactions to the situation. Recognize that no matter how bad the circumstances, you have a choice in choosing how you feel and react. So how do you choose? This bring us to the next point…

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2. Know What You Are Trying to Achieve

When conflicts happen, it’s very easy to be sucked into tunnel-vision and focus on immediate differences. That’s a self-defeating approach. Chances are, you’ll only invite more resistance by focusing on differences in people’s positions or opinions.

The way to mitigate this without looking like you’re fighting to emerge as a winner in this conflict is to focus on the business objectives. In the light of what’s best for the business, discuss the pros and cons of each option. Eventually, everyone wants the business to be successful; if the business don’t win, then nobody in the organization wins.

It’s much easier for one to eat the humble pie and back off when they realize the chosen approach is best for the business.

By learning to steer the discussion in this direction, you will learn to disengage from petty differences and position yourself as someone who is interested in getting things done. Your boss will also come to appreciate you as someone who is mature, strategic and can be entrusted with bigger responsibilities.

3. Focus on Your Circle of Influence

At work, there are often issues which we have very little control over. It’s not uncommon to find corporate policies, client demands or boss mandates which affects your personal interests.

Gossiping and complaining are common responses to these events that we cannot control. But think about it, other than that short term emotional outlet, what tangible results do gossiping really accomplish? In most instances, none.

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Instead of feeling victimized and angry about the situation, focus on the things that you can do to influence the situation — your circle of influence. This is a very empowering technique to overcome the feeling of helplessness. It removes the victimized feeling and also allows others to see you as someone who knows how to operate within given constraints.

You may not be able to change or decide on the eventual outcome but, you can walk away knowing that you have done the best within the given circumstances.

Constraints are all around in the workplace; with this approach, your boss will also come to appreciate you as someone who is understanding and positive.

4. Don’t Take Sides

In office politics, it is possible to find yourself stuck in between two power figures who are at odds with each other. You find yourself being thrown around while they try to outwit each other and defend their own position; all at the expense of you getting the job done. You can’t get them to agree on a common decision for a project, and neither of them want to take ownership of issues; they’re too afraid they’ll get stabbed in the back for any mishaps.

In cases like this, focus on the business objectives and don’t take side with either of them – even if you like one better than the other. Place them on a common communication platform and ensure open communications among all parties, so that no one can claim “I didn’t say that”.

By not taking sides, you’ll help to direct conflict resolution in an objective manner. You’ll also build trust with both parties. That’ll help to keep the engagements constructive and focus on business objectives.

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5. Don’t Get Personal

In office politics, you’ll get angry with people. It happens. There will be times when you feel the urge to give that person a piece of your mind and teach him a lesson. Don’t.

People tend to remember moments when they were humiliated or insulted. Even if you win this argument and get to feel really good about it for now, you’ll pay the price later when you need help from this person. What goes around comes around, especially at the workplace.

To win in the office, you’ll want to build a network of allies which you can tap into. The last thing you want during a crisis or an opportunity is to have someone screw you up because they harbor ill-intentions towards you – all because you’d enjoyed a brief moment of emotional outburst at their expense.

Another reason to hold back your temper is your career advancement. Increasingly, organizations are using 360 degree reviews to promote someone. Even if you are a star performer, your boss will have to fight a political uphill battle if other managers or peers see you as someone who is difficult to work with. The last thing you’ll want is to make it difficult for your boss to champion you for a promotion.

6. Seek to Understand, Before Being Understood

The reason people feel unjustified is because they felt misunderstood. Instinctively, we are more interested in getting the others to understand us than to understand them first. Top people managers and business leaders have learned to suppress this urge.

Surprisingly, seeking to understand is a very disarming technique. Once the other party feels that you understand where he/she is coming from, they will feel less defensive and be open to understand you in return. This sets the stage for open communications to arrive at a solution that both parties can accept.

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Trying to arrive at a solution without first having this understanding is very difficult – there’s little trust and too much second-guessing.

7. Think Win-Win

As mentioned upfront, political conflicts happen because of conflicting interests. Perhaps due to our schooling, we are taught that to win, someone else needs to lose. Conversely, we are afraid to let someone else win, because it implies losing for us.

In business and work, that doesn’t have to be the case.

Learn to think in terms of “how can we both win out of this situation?” This requires that you first understand the other party’s perspective and what’s in it for him.

Next, understand what’s in it for you. Strive to seek out a resolution that is acceptable and beneficial to both parties. Doing this will ensure that everyone truly commit to the agreed resolution and will not pay only lip-service to it.

People simply don’t like to lose. You may get away with win-lose tactics once or twice but very soon, you’ll find yourself without allies in the workplace.

Thinking win-win is an enduring strategy that builds allies and help you win in the long term.

Featured photo credit: Unsplash via unsplash.com

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