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Top Benefits of SEO You Should Understand

Top Benefits of SEO You Should Understand

Search Engine Optimization (SEO) can be defined as the process of optimizing online content so that search engines will place your site among the top search results when members of your target audience search for certain keywords. SEO is also defined as the process of making changes that improve the visibility of a website or a web page in a search engine’s results. In my previous posts, “An In-depth Guide To Search Engine Optimization (SEO)”  and “3 Tips To Know How To Hire A Good SEO Company,” I have explained what SEO is all about. However, today I will be discussing the top benefits of SEO for promoting your content.

Many people are only interested in SEO because they have heard everybody talking about it but know nothing about the benefits. Certainly, one of the reasons you should consider SEO is that your competitors are probably using it to outsmart you. But SEO will also directly benefit your business in many ways.

SEO has become widely used as an online web marketing strategy because of its success. While the great things about SEO are vast, here are just some of the benefits.

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Increase Brand Credibility

Certainly, one of the reasons many bloggers and site owners decide to invest in SEO is because they want to increase traffic to their site. Having a blog with many followers or a popular site with a high Google ranking will also increase your name recognition and enhance your credibility. This is as a result of the trust people place in Google. Since achieving a top position in search engine rankings will cause potential customers or readers to respect your brand more, having your website in one of the top positions translates to more exposure for your blog or website. Also, when your content appears on the first results page for your targeted keywords, not only do users associate your brand with those keywords, but they will trust you more, since companies on the first results page are generally perceived to be more trustworthy.

Increase Traffic to Your Website

Achieving top positions on the major search engines’ result pages will bring your website many more clicks, so ranking in these top positions can bring about significant improvements in website traffic and in revenue for your business. SEO also concentrates on creating helpful and keyword-relevant name tags and META explanations, which display in the result pages. Having improved tags and descriptions helps you to increase your click-through rate, which also promotes increases in qualified web traffic.

Better Returns on Investment

No doubt about it, investing in effective SEO will provide a better return on investment than running expensive ads. Investing in an SEO service is also more cost-effective than pumping your money into AdWords, PPC and others. SEO is one of the most cost-effective marketing strategies because it targets users who are actively looking for your products and services online. Because it targets your ideal customers, investing in SEO is more efficient and effective than investing in any other marketing strategy you can think of.

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SEO is not just for a particular type of site. No matter your niche, be it e-commerce or something else, you need trackable records and quantifiable results to determine your return on investment resulting from SEO investments. However, those in niches other than e-commerce will determine these trackable records from the lead conversions on their sites, while those running e-commerce sites will look at the various channels users take before they make a purchase (that is, the path customers take before buying anything). With this, you can calculate your SEO return on investment.

After you’ve read the above points, I’m sure you can now see that there are many reasons for you to work on SEO for your content. If all the other points don’t interest you, I know that the potential for increased website traffic and for better returns on your investments will surely attract you.

Identifying a Great SEO Provider

A well-rounded SEO strategy requires keyword research, website content generation and optimization, backlinking and more. According to Dotcom SEO Expert, it is very important for those who outsource their SEO services to look for specific qualities in the provider they choose. The three top questions the site says you should ask are:

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Is the provider effective? A company with a high reputation and good qualities will have case studies available from past customers. Look over those case studies to learn how effective and efficient the company’s services are.

Who is the provider? It is pertinent to know who will actually be working on your content. You need analyze the provider by looking at their past records. Taking this step will save you from hiring a poorly-performing company for your service. Look at several companies so that you can choose the best and most reputable one. 

What type of reporting is available? A good SEO company will offer reports that prove their services are worth the money. Look over the analytics and ranking reports to be sure. A firm without such reports may not be a trustworthy one. These reports lend credibility to a company.

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Conclusion

In conclusion, SEO is a mighty tool for content marketing and for helping customers find you online, no matter what type of business or website you run. However, there are still some mistakes you must avoid. Here are some of the SEO mistakes you should be sure to avoid:

  • Over-usage of keywords
  • Non-keyword-focused content
  • Duplicate content
  • Grammatical or spelling errors
  • Links from non-credible sources

Featured photo credit: Pexels via pexels.com

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Saminu Abass

Content Writer and Blogger

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Last Updated on November 19, 2018

How to Find a Suitable Professional Mentor

How to Find a Suitable Professional Mentor

I went through a personal experience that acted as a catalyst for an epiphany. When I got fired from a job, I learned something important about myself and where I was headed with my freelance career. I realized that the most important aspect of that one rather small job was the influence of the company owner. I realized that I wasn’t hurt that the company and I weren’t a perfect match; I was devastated by the stark fact that I needed a mentor and I had almost found one but lost her.

Suddenly, I felt like J.D., the main character in “Scrubs,” chasing Dr. Cox and trying to rip insight and wisdom from someone I respect. The realization that a recognized thought-leader and experienced entrepreneur severed ties with me felt crushing. But, I picked myself back up and thought about five ways to acquire a mentor without having the awkwardness of outright asking.

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1. Remember, a professional mentorship must be mutual.

A professional mentor must agree to engage in a mutual relationship because, as the comedy T.V. series showed us, one simply cannot force someone to tutor us. We have to prove that we are worth the time investment through persistence and dedication to the craft.

2. You have to have common interests with your mentor.

Even if a professional mentor appears at your job or school, realize that unless you and this person have common interests, you won’t find the relationship successful. I’ve been in situations where someone I respected had vastly different ideas about what was important in life or what one should spend his or her free time doing. If these things don’t line up, you may find the relationship won’t be as fruitful, even when the mentor knows a great deal about one industry.

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3. Thought-leaders will respect your passion.

One of the ways you can prove yourself worthy to a professional mentor is through your passion and your dedication. No one wants to spend time grooming and teaching another who will not take advice or put the effort in to improve. When following thought-leaders on Twitter and trying to engage with higher-ups in a work setting, realize that your actions most often speak louder than your words.

4. Before worrying if he respects you, ask if you respect him.

On the other side of the coin, you should seriously reflect on those common interests and make sure you respect your professional mentor. Just because someone holds a title, degree or office does not mean that person is trustworthy or honest. Don’t be swayed by appearances and take the time to find a suitable professional mentor.

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5. Failure is often the best way to learn

I honestly have made more mistakes than I can count. I know I’ve learned a great deal from poorly organized businesses and my own poor choices. The most important quality I’ve developed is an ability to swallow my pride and learn from my mistakes. If life knocks me down nine times, I get back up 10 times. One of the songs Megadeth wrote, “Of Mice and Men,” resonates in my mind when I pull myself up by my bootstraps and try again for a goal I’ve set: “So live your life and live it well. There’s not much left of me to tell. I just got back up each time I fell.” Hopefully, this brief post can act as a professional mentor to you in your quest to find not only a brave leader but also a trusted adviser.

Featured photo credit: morguefile via mrg.bz

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