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5 WordPress Plugins That Will Increase Your Conversion Rates

5 WordPress Plugins That Will Increase Your Conversion Rates

Are you having trouble marketing your product or service? You might feel like you’re stuck in a rut, but sometimes a few simple changes are all you need to spruce up your website and increase your conversion rate. And if your site is based on WordPress, you have thousands of plugins at your disposal, each offering a different tool to help you organize your content, attract visitors, and increase clicks and conversions. Interested in boosting your sales?

Here’s just a few of the great WordPress plugins that can help your revamp your site and reach your monthly goals with ease.

1. OptinMonster

If you’re looking to increase your number of email subscribers, OptinMonster makes it easy to catch your audience’s attention through pop-ups and other tools. Instead of tucking away the subscriber form on a separate page, OptinMonster helps you attach the form to floating headers, sidebars, pop-ups, welcome gates, and more. Your email form becomes a striking element that actively grabs your readers’ attention, not a passive form hidden away on the footer.

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To take advantage of this plugin, you must sign up for an account at the OptinMonster website. This is a monthly subscription service with the option of monthly or annual billing. Three tiered packages are available, each with a different set of features. The Basic account is only $9 per month (when billed annually), with $19 for the Plus account and $29 for the Pro account.

2. OptimizePress 2

Need to refresh your landing page? OptimizePress 2 gives you the tools to build engaging landing pages with a high conversion rate. Their features include a live editor that updates your site automatically, a library of pre-made themes and custom elements, automatic mobile conversion, secure membership portals, and more. This plugin makes it easy to build an accessible, eye-catching landing page that sets your products or email forms front-and-center.

Want to give it a try? OptimizePress comes with a 30-day money back guarantee. The prices for packages vary, with $97 for Core, $197 for Publisher, and $297 for Pro. Each package comes with its own set of features and benefits. This is a one-time fee, not a monthly recurring charge. However, you’ll have to renew your license once a year to keep receiving support and updates.

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3. Hello Bar

For a simple solution that makes your content pop, Hello Bar adds a full-width bar to the top of your page. You can add an email form, provide helpful links, include social media buttons, and more. It’s a floating bar that follows your readers as they scroll down the page, keeping your email form at the forefront of their attention; this increased exposure means they’ll be more likely to subscribe. Hello Bar is easy to use, with a simple dashboard that requires almost no coding knowledge.

Everyone can sign up for a free account, but the Pro account means no advertisements and additional customization options. You can upgrade your account once you’ve signed up at the Hello Bar website.

4. Leadpages

Want to spice up your landing page with crisp, engaging content that immediately hooks your reader? Leadpages instantly gets your clients involved, with pop-up email forms, mobile opt-in codes, 1-click sign up links, and more. When they visit your website, they’ll be greeted with content that invites them to interact right away, rather than a generic sales pitch or a large chunk of text. Leadpages also includes a wealth of other features, including automatic mobile conversion and a website editor that requires no coding knowledge.

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If you’re interested in Leadpages, you can choose from one of three packages: $25 for Standard, $49 for Pro, and $199 for Advanced. Each package is geared toward different types of businesses and entrepreneurs. You can choose from monthly, annual, and 2-year billing options.

5. Nelio A/B Testing

Want to test your landing page before it goes live? Nelio gives you the tools to test every element on your site to help you attract the biggest number of visitors. No technical knowledge is required; Nelio automates everything, enabling you to switch over your site to the best version. And best of all, you can complete all your testing straight from the WordPress dashboard.

To get started with Nelio, you can purchase one of their tiered packages. Each package comes with a free trial. The Basic option costs $288 annually, while the Professional option costs $888, and the Enterprise option costs $2,568. Each comes with a unique set of features tailored toward the size of your business.

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Featured photo credit: The White Label Agency via thewhitelabelagency.com

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Last Updated on November 19, 2018

How to Find a Suitable Professional Mentor

How to Find a Suitable Professional Mentor

I went through a personal experience that acted as a catalyst for an epiphany. When I got fired from a job, I learned something important about myself and where I was headed with my freelance career. I realized that the most important aspect of that one rather small job was the influence of the company owner. I realized that I wasn’t hurt that the company and I weren’t a perfect match; I was devastated by the stark fact that I needed a mentor and I had almost found one but lost her.

Suddenly, I felt like J.D., the main character in “Scrubs,” chasing Dr. Cox and trying to rip insight and wisdom from someone I respect. The realization that a recognized thought-leader and experienced entrepreneur severed ties with me felt crushing. But, I picked myself back up and thought about five ways to acquire a mentor without having the awkwardness of outright asking.

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1. Remember, a professional mentorship must be mutual.

A professional mentor must agree to engage in a mutual relationship because, as the comedy T.V. series showed us, one simply cannot force someone to tutor us. We have to prove that we are worth the time investment through persistence and dedication to the craft.

2. You have to have common interests with your mentor.

Even if a professional mentor appears at your job or school, realize that unless you and this person have common interests, you won’t find the relationship successful. I’ve been in situations where someone I respected had vastly different ideas about what was important in life or what one should spend his or her free time doing. If these things don’t line up, you may find the relationship won’t be as fruitful, even when the mentor knows a great deal about one industry.

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3. Thought-leaders will respect your passion.

One of the ways you can prove yourself worthy to a professional mentor is through your passion and your dedication. No one wants to spend time grooming and teaching another who will not take advice or put the effort in to improve. When following thought-leaders on Twitter and trying to engage with higher-ups in a work setting, realize that your actions most often speak louder than your words.

4. Before worrying if he respects you, ask if you respect him.

On the other side of the coin, you should seriously reflect on those common interests and make sure you respect your professional mentor. Just because someone holds a title, degree or office does not mean that person is trustworthy or honest. Don’t be swayed by appearances and take the time to find a suitable professional mentor.

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5. Failure is often the best way to learn

I honestly have made more mistakes than I can count. I know I’ve learned a great deal from poorly organized businesses and my own poor choices. The most important quality I’ve developed is an ability to swallow my pride and learn from my mistakes. If life knocks me down nine times, I get back up 10 times. One of the songs Megadeth wrote, “Of Mice and Men,” resonates in my mind when I pull myself up by my bootstraps and try again for a goal I’ve set: “So live your life and live it well. There’s not much left of me to tell. I just got back up each time I fell.” Hopefully, this brief post can act as a professional mentor to you in your quest to find not only a brave leader but also a trusted adviser.

Featured photo credit: morguefile via mrg.bz

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