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5 WordPress Plugins That Will Increase Your Conversion Rates

5 WordPress Plugins That Will Increase Your Conversion Rates

Are you having trouble marketing your product or service? You might feel like you’re stuck in a rut, but sometimes a few simple changes are all you need to spruce up your website and increase your conversion rate. And if your site is based on WordPress, you have thousands of plugins at your disposal, each offering a different tool to help you organize your content, attract visitors, and increase clicks and conversions. Interested in boosting your sales?

Here’s just a few of the great WordPress plugins that can help your revamp your site and reach your monthly goals with ease.

1. OptinMonster

If you’re looking to increase your number of email subscribers, OptinMonster makes it easy to catch your audience’s attention through pop-ups and other tools. Instead of tucking away the subscriber form on a separate page, OptinMonster helps you attach the form to floating headers, sidebars, pop-ups, welcome gates, and more. Your email form becomes a striking element that actively grabs your readers’ attention, not a passive form hidden away on the footer.

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To take advantage of this plugin, you must sign up for an account at the OptinMonster website. This is a monthly subscription service with the option of monthly or annual billing. Three tiered packages are available, each with a different set of features. The Basic account is only $9 per month (when billed annually), with $19 for the Plus account and $29 for the Pro account.

2. OptimizePress 2

Need to refresh your landing page? OptimizePress 2 gives you the tools to build engaging landing pages with a high conversion rate. Their features include a live editor that updates your site automatically, a library of pre-made themes and custom elements, automatic mobile conversion, secure membership portals, and more. This plugin makes it easy to build an accessible, eye-catching landing page that sets your products or email forms front-and-center.

Want to give it a try? OptimizePress comes with a 30-day money back guarantee. The prices for packages vary, with $97 for Core, $197 for Publisher, and $297 for Pro. Each package comes with its own set of features and benefits. This is a one-time fee, not a monthly recurring charge. However, you’ll have to renew your license once a year to keep receiving support and updates.

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3. Hello Bar

For a simple solution that makes your content pop, Hello Bar adds a full-width bar to the top of your page. You can add an email form, provide helpful links, include social media buttons, and more. It’s a floating bar that follows your readers as they scroll down the page, keeping your email form at the forefront of their attention; this increased exposure means they’ll be more likely to subscribe. Hello Bar is easy to use, with a simple dashboard that requires almost no coding knowledge.

Everyone can sign up for a free account, but the Pro account means no advertisements and additional customization options. You can upgrade your account once you’ve signed up at the Hello Bar website.

4. Leadpages

Want to spice up your landing page with crisp, engaging content that immediately hooks your reader? Leadpages instantly gets your clients involved, with pop-up email forms, mobile opt-in codes, 1-click sign up links, and more. When they visit your website, they’ll be greeted with content that invites them to interact right away, rather than a generic sales pitch or a large chunk of text. Leadpages also includes a wealth of other features, including automatic mobile conversion and a website editor that requires no coding knowledge.

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If you’re interested in Leadpages, you can choose from one of three packages: $25 for Standard, $49 for Pro, and $199 for Advanced. Each package is geared toward different types of businesses and entrepreneurs. You can choose from monthly, annual, and 2-year billing options.

5. Nelio A/B Testing

Want to test your landing page before it goes live? Nelio gives you the tools to test every element on your site to help you attract the biggest number of visitors. No technical knowledge is required; Nelio automates everything, enabling you to switch over your site to the best version. And best of all, you can complete all your testing straight from the WordPress dashboard.

To get started with Nelio, you can purchase one of their tiered packages. Each package comes with a free trial. The Basic option costs $288 annually, while the Professional option costs $888, and the Enterprise option costs $2,568. Each comes with a unique set of features tailored toward the size of your business.

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Featured photo credit: The White Label Agency via thewhitelabelagency.com

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Last Updated on October 13, 2020

How to Get Promoted When You Feel Stuck in Your Current Position

How to Get Promoted When You Feel Stuck in Your Current Position

Have you been stuck in the same position for too long and don’t really know how to get promoted and advance your career?

Feeling stuck could be caused by a variety of things:

  • Taking a job for the money
  • Staying with an employer that no longer aligns with your values
  • Realizing that you landed yourself in the wrong career
  • Not feeling valued or feeling underutilized
  • Taking a position without a full understanding of the role

There are many other reasons why you may be feeling this way, but let’s focus instead on learning what to do now in order to get unstuck and get promoted

One of the best ways to get promoted is by showing how you add value to your organization. Did you make money, save money, improve a process, or do some other amazing thing? How else might you demonstrate added value?

Let’s dive right in to how to get promoted when you feel stuck in your current position.

1. Be a Mentor

When I supervised students, I used to warm them — tongue in cheek, of course — about getting really good at their job.

“Be careful not to get too good at this, or you’ll never get to do anything else.”

This was my way of pestering them to take on additional challenges or think outside the box, but there is definitely some truth in doing something so well that your manager doesn’t trust anyone else to do it.

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This can get you stuck.

Jo Miller of Be Leaderly shares this insight on when your boss thinks you’re too valuable in your current job:

“Think back to a time when you really enjoyed your current role…You became known for doing your job so well that you built up some strong ‘personal brand’ equity, and people know you as the go-to-person for this particular job. That’s what we call ‘a good problem to have’: you did a really good job of building a positive perception about your suitability for the role, but you may have done ‘too’ good of a job!”[1]

With this in mind, how do you prove to your employer that you can add value by being promoted?

From Miller’s insight, she talks about building your personal brand and becoming known for doing a particular job well. So how can you link that work with a position or project that will earn you a promotion?

Consider leveraging your strengths and skills.

Let’s say that the project you do so well is hiring and training new entry-level employees. You have to post the job listing, read and review resumes, schedule interviews, make hiring decisions, and create the training schedules. These tasks require skills such as employee relations, onboarding, human resources software, performance management, teamwork, collaboration, customer service, and project management. That’s a serious amount of skills!

Are there any team members who can perform these skills? Try delegating and training some of your staff or colleagues to learn your job. There are a number of reasons why this is a good idea:

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  1. Cross-training helps in any situation in the event that there’s an extended illness and the main performer of a certain task is out for a while.
  2. As a mentor to a supervisee or colleague, you empower them to increase their job skills.
  3. You are already beginning to demonstrate that added value to your employer by encouraging your team or peers to learn your job and creating team players.

Now that you’ve trained others to do that work for which you have been so valued, you can see about re-requesting that promotion. Explain how you have saved the company money, encouraged employees to increase their skills, or reinvented that project of yours.

2. Work on Your Mindset

Another reason you may feel stuck in a position is explained through this quote:

“If you feel stuck at a job you used to love, it’s normally you—not the job—who needs to change. The position you got hired for is probably the exact same one you have now. But if you start to dread the work routine, you’re going to focus on the negatives.”[2]

In this situation, you should pursue a conversation with your supervisor and share your thoughts and feelings to help you learn how to get promoted. You can probably get some advice on how to rediscover the aspects of that job you enjoyed, and negotiate either some additional duties or a chance to move up.

Don’t express frustration. Express a desire for more.

Present your case and show your boss or supervisor that you want to be challenged, and you want to move up. You want more responsibility in order to continue moving the company forward. Focus on how you can do that with the skills you have and the positive mindset you’ve cultivated.

3. Improve Your Soft Skills

When was the last time you put focus and effort into upping your game with those soft skills? I’m talking about those seemingly intangible things that make you the experienced professional in your specific job skills[3].

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Use soft skills when learning how to get promoted.

    According to research, improving soft skills can boost productivity and retention 12 percent and deliver a 250 percent return on investment based on higher productivity and retention[4]. Those are only some of the benefits for both you and your employer when you want to learn how to get promoted.

    You can hone these skills and increase your chances of promotion into a leadership role by taking courses or seminars.

    Furthermore, you don’t necessarily need to request funding from your supervisor. There are dozens of online courses being presented by entrepreneurs and authors about these very subjects. Udemy and Creative Live both feature online courses at very reasonable prices. And some come with completion certificates for your portfolio!

    Another way to improve your soft skills is by connecting with an employee at your organization who has a position similar to the one you want.

    Express your desire to move up in the organization, and ask to shadow that person or see if you can sit in on some of their meetings. Offer to take that individual out for coffee and ask what their secret is! Take copious notes, and then immerse yourself in the learning.

    The key here is not to copy your new mentor. Rather, you want to observe, learn, and then adapt according to your strengths.

    4. Develop Your Strategy

    Do you even know specifically why you want to learn how to get promoted? Do you see a future at this company? Do you have a one-year, five-year, or ten-year plan for your career path? How often do you consider your “why” and insure that it aligns with your “what”?

    Sit down and make an old-fashioned pro and con list.

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    Write down every positive aspect of your current job and then every negative one. Which list is longer? Are there any themes present?

    Look at your lists and choose the most exciting pros and the most frustrating cons. Do those two pros make the cons worth it? If you can’t answer that question with a “yes,” then getting promoted at your current organization may not be what you really want[5].

    The two most important days in your life are the day you are born and the day you find out why. —Mark Twain

    Here are some questions to ask yourself:

    • Why do you do what you do?
    • What thrills you about your current job role or career?
    • What does a great day look like?
    • What does success look and feel like beyond the paycheck?
    • How do you want to feel about your impact on the world when you retire?

    Define success to get promoted

      These questions would be great to reflect on in a journal or with your supervisor in your next one-on-one meeting. Or, bring it up with one of your work friends over coffee.

      Final Thoughts

      After considering all of these points and doing your best to learn how to get promoted, what you might find is that being stuck is your choice. Then, you can set yourself on the path of moving up where you are, or moving on to something different.

      Because sometimes the real promotion is finding your life’s purpose.

      More Tips on How to Get Promoted

      Featured photo credit: Razvan Chisu via unsplash.com

      Reference

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