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A Millennial’s Guide to Building an Online Presence

A Millennial’s Guide to Building an Online Presence

As a millennial, the internet played a huge part in your teenage or early adulthood years. Not only are you familiar with online communications, you also know how to tap into the internet’s resources for any information you require.

While millennials today are often seen as impatient and entitled workers, their resourcefulness, ingenuity, and confidence uncover opportunities that previous generations often miss.

For example, data shows that millennial entrepreneurs are starting more businesses than their elders. Being used to the internet, 85% of millennial workers also prefer working at home all the time – making it easier for startups to acquire the manpower they need to gain traction.

Whether you’re planning to run a startup, become a freelancer, or look for a job online, you must focus on building an online presence to be visible in the online world. Without further ado, here are the steps to building a solid online presence that will separate you from the rest of the pack:

Update Your LinkedIn Profile

    Having a LinkedIn profile is like a rite of passage for millennials. It means you desire to be a professional and that you’re ready to contribute something to the big world.

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    One of the main advantages of a LinkedIn profile is that it makes you more hire-worthy for millennial employers and prospective clients. On top of a killer resume, an updated LinkedIn profile will indicate that you’re familiar with technology, which is one of the most sought-after qualities in a modern workforce. It will also expose you to useful contacts that can help you grow in your professional life.

    Here are the rules of thumb for maximizing your presence on LinkedIn:

    • Use a recent, professional profile photo to be 11 times more visible.
    • Have succinct, clear, and powerful descriptions to avoid boring your profile visitors.
    • Highlight your skills, certifications, interests, and projects to help prospects examine your track record.
    • Join LinkedIn groups to be surrounded by like-minded individuals.

    Build an Online Portfolio

      An online portfolio is several times more impressive than an updated LinkedIn profile. It allows you to demonstrate your creativity, skills, and aptitude when it comes to technology. More importantly, it also allows you to feature your previous work accomplishments while utilizing different content types.

      One of the best ways to build an online portfolio is to use a content management system like WordPress, but you can also go the simple route and choose a site builder like Wix and Weebly. Alternatively, you can refer to this Lifehack post for a list of online portfolio platforms you can use.

      Remember the following tips when building your online portfolio:

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      • Use a content type that puts your work samples in the best light. Infographics, for example, is a great way to showcase your graphic design and research skills. If your work is published in other websites, be sure to leave a link for your audience to see.
      • Tell the story behind your personal brand. Ultimately, your online portfolio is about you and your background. Just remember to write a brief biography that focuses on your professional experiences.
      • Ask past employers and clients for testimonials. Doing so will prove to your new prospects that you’re field-tested.
      • Don’t forget to include your contact information. To make it easier for prospects to contact you, use a contact form tool that’s cross-compatible with different site builders. You can view a list of contact form tools you can use by clicking here.

      Write a Blog

        In the information age, authority means everything, and one of the best ways to be seen as an authority in your niche is to have a high-traffic blog. It has all the benefits of an online portfolio and a LinkedIn profile. Best of all, it allows you to build a following that will be ready to consume your content as you publish them.

        If you’re done building your online portfolio, then writing a blog should be cakewalk. Wix, Weebly, and WordPress all allow you to incorporate a blog section with your online portfolio.

        However, maintaining your blog is a huge responsibility that takes time, effort, and your full commitment. First, you need to write useful content that will attract more readers to your site. This is a tremendous task by itself as you have to research your target audience, spend hours writing the actual post, and optimize your content for search engines.

        Additionally, you also have to establish your content distribution channels – starting with your mailing list. Today, there are several email marketing tools you can use to launch your own campaign. When it comes to creating emails, learn the essential elements of email design.

        Another way to promote your blog posts is to leverage social media networks, which leads us to the next step:

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        Have a Social Media Presence

          Finally, social media networks are one of the best channels for content distribution. But before anything else, remember that you need to spend money on advertising if you want to outshine other established accounts.

          A more realistic goal is to automate your posts on social media using a tool like Buffer. It’s a comprehensive social media marketing platform that allows you to schedule posts on multiple accounts as well as monitor the performance of your content.

          The key is to broadcast you post on times when your social media followers are most active. According to studies, below is a good schedule to follow:

          Facebook

          • 12:00-1:00 PM on Weekends
          • 3:00 PM on Wednesdays
          • 1:00-4:00 PM on Thursdays and Fridays

          LinkedIn

          • 5:00-6:00 PM
          • 12:00 PM
          • 10:00-11:00 AM on Tuesdays
          • 7:30-8:30 AM on Tuesdays, Wednesdays, and Thursdays

          Twitter

          • 5:00 PM
          • 12:00-3:00 PM

          Lastly, make sure you link to your social media accounts from your LinkedIn, portfolio, and personal blog. Doing so will funnel your current visitors to those profiles and hopefully convert them into social media followers.

          Conclusion

          Building an online presence is undoubtedly a ton of work. However, it is one of the best things you can do to excel in this life.

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          If you think I missed an important step for building an online presence, feel free to share it.

          ~~~~~~

          Image Credits :

          Keyboard hand linkedin computer via Pixabay.com , Close up of computer keyboard , Person woman apple hotel , Person apple laptop notebook via pexels.com

          Featured photo credit: Ana_J via pixabay.com

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          Last Updated on December 10, 2019

          7 Strategies to Keep Employee Motivation High

          7 Strategies to Keep Employee Motivation High

          Highly motivated employees are essential to the success of any business. Most people spend a third of their lives at work.[1] That’s a significant amount of time away from home, apart from the people who make us happy and the things we love to do. So keeping employee motivation high is essential for creating an office environment that gets the best out of our people.

          But do you know what motivates your people?

          It’s simple:

          • Is their work stimulating?
          • Does it challenge them?
          • Is there room to grow, a promotion perhaps?
          • Do you encourage creativity?
          • Can they speak openly and honestly with you?
          • Do you praise them?
          • Do you trust your staff to take ownership of their work?
          • Do they feel safe in their work environment?
          • And more importantly, do you pay them properly?

          Every one of these factors contributes to the general happiness of your employees. It’s what motivates them to come into the office each day and work hard, hit goals, and get results.

          In contrast, an unmotivated employee is typically unhappy. They take more sick days, they’re not invested in seeing your business succeed, and they’re always on the lookout for something better.

          Stats show that 81 percent of employees would consider leaving their jobs today if the right opportunity presented itself.[2] So it’s up to you to set aside time and energy to create a work environment that benefits every one of your employees.

          These seven strategies will help you motivate your people to consistently deliver quality work and, more importantly, to stick around for the long term.

          1. Be Someone They Can Rely On

          You rely on your people to turn up to work each day, to come to you when they have a problem they can’t solve, to be honest, and to always engage professionally with customers.

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          But this is not a one-way street. You, too, need to be someone your team can rely on. They trust you to have their backs when a client is unreasonable, to know that the decisions they make are in your best interest, and to make good on your promises.

          If you say you’ll attend an important meeting, be there. If your company makes a profit and you’ve said you’ll pay a bonus, pay it. The goodwill of your people is something you never want to test, let alone lose.

          Be reliable; it’s astounding how much this motivates your people.

          2. Create an Awesome Company Culture

          There’s no denying that company culture trickles down from the top. Your leadership and attitude massively influences the attitudes, work ethic, and happiness of your staff. If you’re always stressed-out, overly demanding, and unreasonable, it’ll create tension in your office which will adversely affect your employees’ motivation levels.

          In fact, the HAYS “US What People Want Survey” found that 47 percent of staff who are actively looking for a new job, pinpoint company culture as the driving force behind their reason to leave.

          So if you have high staff turnover, you need to determine whether your company culture might be the motivating factor behind your churn rate.

          Here are four ways to build a culture that keeps your employees highly motivated.

          • Be conscious of the image you present. Your body language and attitude can positively or negatively impact your employees. So come to work energized. Be optimistic, friendly, and engaging—this enthusiasm will spill over to your people and motivate them to be more productive and efficient.
          • Appreciate your people and be reasonable. Celebrate your team’s achievements. If they’re doing a good job, tell them. Encourage them to challenge themselves and try new things. And reward when deserved. If they’re struggling, help them. Work together to find solutions and be a sounding board for their ideas.
          • Be flexible. Give your people opportunities to work remotely—this is highly motivating to staff, particularly millennials. They don’t want to be battling traffic each day on their way to work. They don’t want to miss their kids’ baseball games or ballet rehearsals. Stats show that companies that offer flextime and the ability to work from home or a coffee shop have happier and more productive employees.
          • Create employee-friendly work environments. These are spaces that inspire and ignite the imagination. Have you ever been to Google’s offices? No headquarter is the same. From indoor slides and food trucks, to hammocks, and funky work pods on the wall, gaming rooms, and tranquil interior gardens, there’s something for everyone. It’s a space where people want to be, catering to their need for creativity, quiet, or team building; you name it.

          So take a look at your company culture and ask yourself, Is my business an attractive workplace for talented professionals? Does it inspire commitment and motivate my people? What could I do to improve my company culture?

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          3. Touch Base with Your Team Weekly

          Make time for your people, whether you run a remote business or work in an office, set aside time each week to talk to your people one-on-one. It’s non-negotiable.

          When there’s an open line of communication between staff members, work gets done. Don’t believe me? A study by Gallup found that 26 percent of employees said feedback from their leaders helps them to do a better job.[3]

          Your people want to feel trusted. They want to take ownership of their work, but they also need to know that when they have a question, they can reach out and get answers. If you’re unwilling to make yourself available, your team will quickly become unmotivated, work will stagnate, and your business will stop growing.

          So block off time on your calendar each week to touch base with your people, even if only to let them know that what they’re working on matters.

          4. Give Them the Tools They Need to Do Their Jobs Well

          Imagine trying to run your business without electricity. How would you contact your clients? What would happen when your phone or computer battery died?

          Technology is super critical to the success of your businesses. It allows you to work more efficiently, to be more productive, and to handle matters on-the-go. That’s why you need to give your people tools that will make their jobs easier.

          Make sure their equipment is in good working condition. There’s nothing more frustrating than a laptop that takes ages to boot up. It’s got to go. Replace outdated software with new software. Don’t make your designer work in Coreldraw; give them access to the most up-to-date version of Adobe Creative Suite. Take it a step further and buy them a subscription to Shutterstock or Getty Images.

          Make working for you a pleasure, not a pain; and watch your employees’ motivation levels rise.

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          5. Provide Opportunities to Learn and Upskill

          Would you believe me if I told you that 33 percent of people cite boredom and a need for new challenges as the top reason for leaving their job?[4] If you want to retain your talent, you need to upskill.

          Thanks to technology, we live in a rapidly evolving world that demands we change with it. A copywriter is no longer just a writer; they now need to be experts in SEO, Google Adwords, CRMs, and so much more.

          A pastry chef needs to be a food stylist, photographer, and social media manager. An entrepreneur needs to be a marketer—or at least take ownership of the marketing message for their business—if they hope to scale.

          Technology makes all of this possible. No matter your location, your people can continuously expand their knowledge and gain new skill sets—something that’s highly motivating to employees. They want to know that there are opportunities to grow and develop themselves.

          If you won’t invest in your people, then your business becomes just another job to tide them over until they find where they truly belong. So be the company that sees value in developing its people.

          6. Monitor Their Workload

          Overworked employees tend to be unproductive and unhappy. Your people cannot be at full capacity every day, month to month. Something’s got to give. They’ll become deflated and their work will eventually suffer, which will negatively impact your business.

          What I like to do is implement a traffic light system. It helps me to keep a finger on the pulse of my business. So there’s red, yellow, and green:

          • Red means they’re fully loaded.
          • Yellow means they’re busy, but they can potentially take on more.
          • Green means they haven’t got enough to do.

          I use this traffic light system because I don’t want my team members to be stressed out of their brains all the time. If they are, they won’t make good decisions and they won’t do good work.

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          If my people are regularly overloaded, I have things to think about. Perhaps I need to hire a new person to help ease the load or take a closer look at what projects are good to go, and which can take a back seat.

          And this is why #3 is essential. If I’m regularly engaging with my people, I’ll know that while they’re coping with their workload, it is impacting their performance and health, and I’ll take action.

          7. Don’t Mess Around with Your Employees’ Pay

          Never mess around with your people’s salary. As a business owner or high-level manager, it’s easy to forget that most people live from paycheck to paycheck. Delayed compensation can mean a missed bill payment, which could result in costly penalties they can’t afford or hits to their credit score.

          So it’s your job to ensure that you pay your people on time.

          The Bottom Line

          A motivated team is an asset to any business. These people never give up. They get excited about coming to work each day and can’t wait to test a new theory or tackle a particularly tricky challenge. They’re proud of the work they do. And more importantly, they have no reason to leave.

          Wouldn’t you rather be part of their success story than the business that drove them away?

          More to Motivate Your Team

          Featured photo credit: Emma Dau via unsplash.com

          Reference

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