As a millennial, the internet played a huge part in your teenage or early adulthood years. Not only are you familiar with online communications, you also know how to tap into the internet’s resources for any information you require.
While millennials today are often seen as impatient and entitled workers, their resourcefulness, ingenuity, and confidence uncover opportunities that previous generations often miss.
For example, data shows that millennial entrepreneurs are starting more businesses than their elders. Being used to the internet, 85% of millennial workers also prefer working at home all the time – making it easier for startups to acquire the manpower they need to gain traction.
Whether you’re planning to run a startup, become a freelancer, or look for a job online, you must focus on building an online presence to be visible in the online world. Without further ado, here are the steps to building a solid online presence that will separate you from the rest of the pack:
Update Your LinkedIn Profile
Having a LinkedIn profile is like a rite of passage for millennials. It means you desire to be a professional and that you’re ready to contribute something to the big world.
One of the main advantages of a LinkedIn profile is that it makes you more hire-worthy for millennial employers and prospective clients. On top of a killer resume, an updated LinkedIn profile will indicate that you’re familiar with technology, which is one of the most sought-after qualities in a modern workforce. It will also expose you to useful contacts that can help you grow in your professional life.
Here are the rules of thumb for maximizing your presence on LinkedIn:
- Use a recent, professional profile photo to be 11 times more visible.
- Have succinct, clear, and powerful descriptions to avoid boring your profile visitors.
- Highlight your skills, certifications, interests, and projects to help prospects examine your track record.
- Join LinkedIn groups to be surrounded by like-minded individuals.
Build an Online Portfolio
An online portfolio is several times more impressive than an updated LinkedIn profile. It allows you to demonstrate your creativity, skills, and aptitude when it comes to technology. More importantly, it also allows you to feature your previous work accomplishments while utilizing different content types.
One of the best ways to build an online portfolio is to use a content management system like WordPress, but you can also go the simple route and choose a site builder like Wix and Weebly. Alternatively, you can refer to this Lifehack post for a list of online portfolio platforms you can use.
Remember the following tips when building your online portfolio:
- Use a content type that puts your work samples in the best light. Infographics, for example, is a great way to showcase your graphic design and research skills. If your work is published in other websites, be sure to leave a link for your audience to see.
- Tell the story behind your personal brand. Ultimately, your online portfolio is about you and your background. Just remember to write a brief biography that focuses on your professional experiences.
- Ask past employers and clients for testimonials. Doing so will prove to your new prospects that you’re field-tested.
- Don’t forget to include your contact information. To make it easier for prospects to contact you, use a contact form tool that’s cross-compatible with different site builders. You can view a list of contact form tools you can use by clicking here.
Write a Blog
In the information age, authority means everything, and one of the best ways to be seen as an authority in your niche is to have a high-traffic blog. It has all the benefits of an online portfolio and a LinkedIn profile. Best of all, it allows you to build a following that will be ready to consume your content as you publish them.
If you’re done building your online portfolio, then writing a blog should be cakewalk. Wix, Weebly, and WordPress all allow you to incorporate a blog section with your online portfolio.
However, maintaining your blog is a huge responsibility that takes time, effort, and your full commitment. First, you need to write useful content that will attract more readers to your site. This is a tremendous task by itself as you have to research your target audience, spend hours writing the actual post, and optimize your content for search engines.
Additionally, you also have to establish your content distribution channels – starting with your mailing list. Today, there are several email marketing tools you can use to launch your own campaign. When it comes to creating emails, learn the essential elements of email design.
Another way to promote your blog posts is to leverage social media networks, which leads us to the next step:
Have a Social Media Presence
Finally, social media networks are one of the best channels for content distribution. But before anything else, remember that you need to spend money on advertising if you want to outshine other established accounts.
A more realistic goal is to automate your posts on social media using a tool like Buffer. It’s a comprehensive social media marketing platform that allows you to schedule posts on multiple accounts as well as monitor the performance of your content.
The key is to broadcast you post on times when your social media followers are most active. According to studies, below is a good schedule to follow:
- 12:00-1:00 PM on Weekends
- 3:00 PM on Wednesdays
- 1:00-4:00 PM on Thursdays and Fridays
- 5:00-6:00 PM
- 12:00 PM
- 10:00-11:00 AM on Tuesdays
- 7:30-8:30 AM on Tuesdays, Wednesdays, and Thursdays
- 5:00 PM
- 12:00-3:00 PM
Lastly, make sure you link to your social media accounts from your LinkedIn, portfolio, and personal blog. Doing so will funnel your current visitors to those profiles and hopefully convert them into social media followers.
Building an online presence is undoubtedly a ton of work. However, it is one of the best things you can do to excel in this life.
If you think I missed an important step for building an online presence, feel free to share it.
Image Credits :
Featured photo credit: Ana_J via pixabay.com