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A Millennial’s Guide to Building an Online Presence

A Millennial’s Guide to Building an Online Presence

As a millennial, the internet played a huge part in your teenage or early adulthood years. Not only are you familiar with online communications, you also know how to tap into the internet’s resources for any information you require.

While millennials today are often seen as impatient and entitled workers, their resourcefulness, ingenuity, and confidence uncover opportunities that previous generations often miss.

For example, data shows that millennial entrepreneurs are starting more businesses than their elders. Being used to the internet, 85% of millennial workers also prefer working at home all the time – making it easier for startups to acquire the manpower they need to gain traction.

Whether you’re planning to run a startup, become a freelancer, or look for a job online, you must focus on building an online presence to be visible in the online world. Without further ado, here are the steps to building a solid online presence that will separate you from the rest of the pack:

Update Your LinkedIn Profile

    Having a LinkedIn profile is like a rite of passage for millennials. It means you desire to be a professional and that you’re ready to contribute something to the big world.

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    One of the main advantages of a LinkedIn profile is that it makes you more hire-worthy for millennial employers and prospective clients. On top of a killer resume, an updated LinkedIn profile will indicate that you’re familiar with technology, which is one of the most sought-after qualities in a modern workforce. It will also expose you to useful contacts that can help you grow in your professional life.

    Here are the rules of thumb for maximizing your presence on LinkedIn:

    • Use a recent, professional profile photo to be 11 times more visible.
    • Have succinct, clear, and powerful descriptions to avoid boring your profile visitors.
    • Highlight your skills, certifications, interests, and projects to help prospects examine your track record.
    • Join LinkedIn groups to be surrounded by like-minded individuals.

    Build an Online Portfolio

      An online portfolio is several times more impressive than an updated LinkedIn profile. It allows you to demonstrate your creativity, skills, and aptitude when it comes to technology. More importantly, it also allows you to feature your previous work accomplishments while utilizing different content types.

      One of the best ways to build an online portfolio is to use a content management system like WordPress, but you can also go the simple route and choose a site builder like Wix and Weebly. Alternatively, you can refer to this Lifehack post for a list of online portfolio platforms you can use.

      Remember the following tips when building your online portfolio:

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      • Use a content type that puts your work samples in the best light. Infographics, for example, is a great way to showcase your graphic design and research skills. If your work is published in other websites, be sure to leave a link for your audience to see.
      • Tell the story behind your personal brand. Ultimately, your online portfolio is about you and your background. Just remember to write a brief biography that focuses on your professional experiences.
      • Ask past employers and clients for testimonials. Doing so will prove to your new prospects that you’re field-tested.
      • Don’t forget to include your contact information. To make it easier for prospects to contact you, use a contact form tool that’s cross-compatible with different site builders. You can view a list of contact form tools you can use by clicking here.

      Write a Blog

        In the information age, authority means everything, and one of the best ways to be seen as an authority in your niche is to have a high-traffic blog. It has all the benefits of an online portfolio and a LinkedIn profile. Best of all, it allows you to build a following that will be ready to consume your content as you publish them.

        If you’re done building your online portfolio, then writing a blog should be cakewalk. Wix, Weebly, and WordPress all allow you to incorporate a blog section with your online portfolio.

        However, maintaining your blog is a huge responsibility that takes time, effort, and your full commitment. First, you need to write useful content that will attract more readers to your site. This is a tremendous task by itself as you have to research your target audience, spend hours writing the actual post, and optimize your content for search engines.

        Additionally, you also have to establish your content distribution channels – starting with your mailing list. Today, there are several email marketing tools you can use to launch your own campaign. When it comes to creating emails, learn the essential elements of email design.

        Another way to promote your blog posts is to leverage social media networks, which leads us to the next step:

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        Have a Social Media Presence

          Finally, social media networks are one of the best channels for content distribution. But before anything else, remember that you need to spend money on advertising if you want to outshine other established accounts.

          A more realistic goal is to automate your posts on social media using a tool like Buffer. It’s a comprehensive social media marketing platform that allows you to schedule posts on multiple accounts as well as monitor the performance of your content.

          The key is to broadcast you post on times when your social media followers are most active. According to studies, below is a good schedule to follow:

          Facebook

          • 12:00-1:00 PM on Weekends
          • 3:00 PM on Wednesdays
          • 1:00-4:00 PM on Thursdays and Fridays

          LinkedIn

          • 5:00-6:00 PM
          • 12:00 PM
          • 10:00-11:00 AM on Tuesdays
          • 7:30-8:30 AM on Tuesdays, Wednesdays, and Thursdays

          Twitter

          • 5:00 PM
          • 12:00-3:00 PM

          Lastly, make sure you link to your social media accounts from your LinkedIn, portfolio, and personal blog. Doing so will funnel your current visitors to those profiles and hopefully convert them into social media followers.

          Conclusion

          Building an online presence is undoubtedly a ton of work. However, it is one of the best things you can do to excel in this life.

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          If you think I missed an important step for building an online presence, feel free to share it.

          ~~~~~~

          Image Credits :

          Keyboard hand linkedin computer via Pixabay.com , Close up of computer keyboard , Person woman apple hotel , Person apple laptop notebook via pexels.com

          Featured photo credit: Ana_J via pixabay.com

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          Last Updated on September 20, 2018

          How to Be Happy at Work and Find Fulfillment in Your Career

          How to Be Happy at Work and Find Fulfillment in Your Career

          If you’re going to spend 1/3 of our life at work, you should enjoy it, right?

          Trust me, I know that’s easier said than done. Difficult coworkers, less-than-desirable tasks, or even just being in the wrong position can all lead to a lack of enjoyment and fulfillment in your work.

          But what if I told you it doesn’t have to be this way? Or better yet, if you struggle with all of the above (and then some), what if I told you that enjoying your work and finding fulfillment regardless of those obstacles is possible?

          Don’t believe me? I don’t blame you because I was there too. Before implementing the tips below, I struggled to get through each day, much less find real fulfillment, in the office. Now, even after the toughest days on the job, I still come away with feelings of pride, accomplishment, and fulfillment. The best news is, so can you.

          If you’re ready to make those hours count and find happiness and fulfillment in the office, then read on to find out how to be happy at work and find fulfillment in your career:

          1. Discover the root(s) of the problem

          For this first step, we’ll need to think back to 8th-grade physics (humor me). We all know Newton’s 3rd law, “for every action, there is an equal and opposite reaction.” When you think about it, the same can be said outside of physics, and we see this law play out in our daily lives, day after day.

          Simply put, all the issues we deal with in the office (and life in general) affect us in a noticeable way.

          If you’re appreciated at work, like the work you do and receive frequent praise, promotions, or raises, then this will probably have an altogether positive effect on your life in the office.

          But what if we reverse this? What if you feel under appreciated, get passed up for promotions, or get denied raises? This is sure to affect the way you feel at work on a negative level.

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          So, before you can implement the steps of feeling happy and fulfilled at work, we first have to discover the reasons why you don’t feel that way already.

          Think about it, write a list, or make a mental note. Run through all the reasons you’re dissatisfied in the office, and don’t hold back. Knowing the exact obstacles you’re facing will make overcoming them that much easier.

          In fact, as a side-challenge to this article, I recommend picking the top three reasons contributing to your dissatisfaction at work and using the following tips to tackle them.

          2. Practice gratitude for an instant uplift

          Did you know the simple act of feeling grateful can increase your happiness and make you more fulfilled at work?[1]

          Well, it’s true, and it’s scientifically proven.

          Dr. Lisa Firestone notes that practicing gratitude “reminds us of what we lacked in the past.” Meaning, it serves as both a boost to happiness and a bit of a wake-up call that things have been or could be, much worse.

          Trying to conjure up feelings of gratitude can seem almost impossible when your work situation seems bleak, but hear me out: There are incredibly easy ways to get started and it doesn’t involve trying to “force” yourself to feel grateful about things that stress you out.

          For an instant pick-me-up, try this:

          Find a loose piece of paper, a blank sticky note, or anything you can write on, be it physical or digital. List just three things that you are absolutely without-a-doubt thankful for in your life.

          Now here’s the trick: Don’t just list what you’re grateful for, you have to list why you’re grateful for them, too.

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          For example, simply saying “I’m grateful for my kids” will probably make you feel good, sure, but what if we could amplify the warm, fuzzy feeling into real, lasting motivation?

          Instead, write the reason you’re so thankful for your children. Is it because they make you laugh and forget about other stressors? Or maybe they help to remind you of why you go to work every day in the first place?

          Whatever your reasons may be, jot them down and keep your list somewhere you can see it while you work. A quick glance at your gratitude list throughout the day can provide powerful, positive motivation to keep going.

          Bonus:

          If you can find just three things to be thankful for that specifically relate to your job, and list why those things make you grateful, your list can also help you find fulfillment in your work itself which can give you an even bigger boost of positivity throughout the day.

          3. Take meaningful time for yourself

          We all know creating a strong work-life balance can be crucial to feeling satisfied in our jobs, but rarely do we ever address how we’re spending our time outside of work.

          Many of us survive a 9-hour work day and commute home only to find ourselves busy with our personal to-do lists, running a household, and taking care of a child (or 2 or 3, and so on).

          If you spend all your time working, whether in the office or within your household, you’re going to feel drained at some point. This is why setting meaningful time for yourself every day is highly important.

          Look, I get it: I don’t know anyone in the working world who can shun all responsibility for a 3-movie marathon or happy hour with friends whenever they feel like it. But finding time for yourself, be it just 30 minutes to an hour, can really make a difference in how you feel at work.

          This works because you’ll have time to actually relax and let the day’s stress melt away while you enjoy something just for you. The to-do lists and stressors will still be there after you’re refreshed and ready to tackle them.

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          No time for me-time? Try this:

          If you have a busy household, you’ll need to capitalize on a block of time you know will be completely uninterrupted. The easiest way to do this: try waking up 30 minutes to an hour earlier than usual (or push bedtime back an hour if you’re a night owl, like me) and take time to do something you enjoy.

          This could be reading with a cup of tea, catching up on Facebook, spending time on a passion project—anything! As long as it’s meaningful to you, it works!

          Bonus:

          Starting your day with meaningful time for yourself can set you up to have a positive mood that lasts well into office hours, and having your me-time in the evening can give you something positive to look forward to during the day.

          4. Get productive and feel accomplished

          Don’t you just love the feeling of checking the last item off of a hefty to-do list? That’s because self-motivation can be a huge driver of positivity and success.

          When we accomplish something, no matter how small, it makes us feel good, plain and simple. Applying this tactic to your daily work can be the motivator you need to find fulfillment during the daily office grind.

          While there are tons of steps to get more done at work, I’ll share my personal favorite: Prioritizing.

          Now, many people handle prioritizing differently. Some like to tackle the little tasks first so they can spend focused time on the big to-dos. Others like to knock out the big items first and get to the smaller ones when they can.

          No matter which camp you’re in, you may be missing one crucial step: Time management.

          So how’s this work? When you factor in the amount of time your priorities will take, it can transform your productivity ten-fold.

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          Say you have three top priorities for the day. You might jump into the smaller ones or the bigger ones depending on your preferred method, and then find yourself out of time and bringing work home with you at the end of the day.

          This is prevented when you factor in time. Knowing how long each item will take, or deliberately setting specific blocks of time for your priorities can help you accomplish more in the same 8-9 (or 12) hours that you typically spend at work.

          Try this:

          Take a look at your priorities and consider how long they should take. Pop into your Google calendar (or Filofax, whatever works for you) and schedule time to work on your priority items around any important meetings or events of the day.

          The most important thing to remember is to stick to your dedicated time.

          Often, when we know exactly how long we have to work on something (and honor this time limit), we’re motivated to get more done on time to avoid taking work home at the end of the day.

          The bottom line

          There’s no need to waste 1/3 of our lives feeling unsatisfied at work. Luckily, you now have the tools to get started, take back your time, and become happy and fulfilled at work again.

          The only question is — which tip will you try first?

          Featured photo credit: Ellyot via unsplash.com

          Reference

          [1]Psychology Today: The Healing Power of Gratitude

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