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A Millennial’s Guide to Building an Online Presence

A Millennial’s Guide to Building an Online Presence

As a millennial, the internet played a huge part in your teenage or early adulthood years. Not only are you familiar with online communications, you also know how to tap into the internet’s resources for any information you require.

While millennials today are often seen as impatient and entitled workers, their resourcefulness, ingenuity, and confidence uncover opportunities that previous generations often miss.

For example, data shows that millennial entrepreneurs are starting more businesses than their elders. Being used to the internet, 85% of millennial workers also prefer working at home all the time – making it easier for startups to acquire the manpower they need to gain traction.

Whether you’re planning to run a startup, become a freelancer, or look for a job online, you must focus on building an online presence to be visible in the online world. Without further ado, here are the steps to building a solid online presence that will separate you from the rest of the pack:

Update Your LinkedIn Profile

    Having a LinkedIn profile is like a rite of passage for millennials. It means you desire to be a professional and that you’re ready to contribute something to the big world.

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    One of the main advantages of a LinkedIn profile is that it makes you more hire-worthy for millennial employers and prospective clients. On top of a killer resume, an updated LinkedIn profile will indicate that you’re familiar with technology, which is one of the most sought-after qualities in a modern workforce. It will also expose you to useful contacts that can help you grow in your professional life.

    Here are the rules of thumb for maximizing your presence on LinkedIn:

    • Use a recent, professional profile photo to be 11 times more visible.
    • Have succinct, clear, and powerful descriptions to avoid boring your profile visitors.
    • Highlight your skills, certifications, interests, and projects to help prospects examine your track record.
    • Join LinkedIn groups to be surrounded by like-minded individuals.

    Build an Online Portfolio

      An online portfolio is several times more impressive than an updated LinkedIn profile. It allows you to demonstrate your creativity, skills, and aptitude when it comes to technology. More importantly, it also allows you to feature your previous work accomplishments while utilizing different content types.

      One of the best ways to build an online portfolio is to use a content management system like WordPress, but you can also go the simple route and choose a site builder like Wix and Weebly. Alternatively, you can refer to this Lifehack post for a list of online portfolio platforms you can use.

      Remember the following tips when building your online portfolio:

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      • Use a content type that puts your work samples in the best light. Infographics, for example, is a great way to showcase your graphic design and research skills. If your work is published in other websites, be sure to leave a link for your audience to see.
      • Tell the story behind your personal brand. Ultimately, your online portfolio is about you and your background. Just remember to write a brief biography that focuses on your professional experiences.
      • Ask past employers and clients for testimonials. Doing so will prove to your new prospects that you’re field-tested.
      • Don’t forget to include your contact information. To make it easier for prospects to contact you, use a contact form tool that’s cross-compatible with different site builders. You can view a list of contact form tools you can use by clicking here.

      Write a Blog

        In the information age, authority means everything, and one of the best ways to be seen as an authority in your niche is to have a high-traffic blog. It has all the benefits of an online portfolio and a LinkedIn profile. Best of all, it allows you to build a following that will be ready to consume your content as you publish them.

        If you’re done building your online portfolio, then writing a blog should be cakewalk. Wix, Weebly, and WordPress all allow you to incorporate a blog section with your online portfolio.

        However, maintaining your blog is a huge responsibility that takes time, effort, and your full commitment. First, you need to write useful content that will attract more readers to your site. This is a tremendous task by itself as you have to research your target audience, spend hours writing the actual post, and optimize your content for search engines.

        Additionally, you also have to establish your content distribution channels – starting with your mailing list. Today, there are several email marketing tools you can use to launch your own campaign. When it comes to creating emails, learn the essential elements of email design.

        Another way to promote your blog posts is to leverage social media networks, which leads us to the next step:

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        Have a Social Media Presence

          Finally, social media networks are one of the best channels for content distribution. But before anything else, remember that you need to spend money on advertising if you want to outshine other established accounts.

          A more realistic goal is to automate your posts on social media using a tool like Buffer. It’s a comprehensive social media marketing platform that allows you to schedule posts on multiple accounts as well as monitor the performance of your content.

          The key is to broadcast you post on times when your social media followers are most active. According to studies, below is a good schedule to follow:

          Facebook

          • 12:00-1:00 PM on Weekends
          • 3:00 PM on Wednesdays
          • 1:00-4:00 PM on Thursdays and Fridays

          LinkedIn

          • 5:00-6:00 PM
          • 12:00 PM
          • 10:00-11:00 AM on Tuesdays
          • 7:30-8:30 AM on Tuesdays, Wednesdays, and Thursdays

          Twitter

          • 5:00 PM
          • 12:00-3:00 PM

          Lastly, make sure you link to your social media accounts from your LinkedIn, portfolio, and personal blog. Doing so will funnel your current visitors to those profiles and hopefully convert them into social media followers.

          Conclusion

          Building an online presence is undoubtedly a ton of work. However, it is one of the best things you can do to excel in this life.

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          If you think I missed an important step for building an online presence, feel free to share it.

          ~~~~~~

          Image Credits :

          Keyboard hand linkedin computer via Pixabay.com , Close up of computer keyboard , Person woman apple hotel , Person apple laptop notebook via pexels.com

          Featured photo credit: Ana_J via pixabay.com

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          Last Updated on August 16, 2019

          15 Smart Ways to Approach Interpersonal Relationships at Work

          15 Smart Ways to Approach Interpersonal Relationships at Work

          Once you have embarked on your professional life, whether it is after college or high school, you will be making a transition to the workplace. If possible, it is good to find an employer that is flexible. In other words, one that possesses a culture that is diverse and tailors to the needs of its employees as a bottom line.

          But, even if you don’t land your dream job right away, there are many ways to improve your experiences within the workplace as you climb the career ladder.

          In the subsequent sections will be looking over ways to engage your relationships at work, including 15 ways to effectively approach interpersonal relationships at the workplace.

          1. Open Up Cautiously

          Depending on if its a startup, a small business, enterprise or corporation it’s important to be aware of your surroundings.

          Be mindful of how much you open up about yourself, specifically regarding your personal life. You do not want to give the wrong impression, so be careful how much or what details you divulge about being in a relationship or having children.

          You have to reach a certain comfort level and rapport with the rest of the staff to be able to engage in transparent conversations. A good general guideline is to stick to small talk.

          2. Observe Your Surroundings

          There will be times when we are summoned to have a leadership role or to undertake a project to lead a team.

          Try not to be too bold or overcompensate at every turn when there is a meeting or an interaction among other staff or employees. The last thing you want to do is to be the person who wants to monopolize every conversation and every interaction.

          Be a passive observer at first, and more often than not, you will learn a lot by letting others talk a lot about themselves.

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          3. Listen Actively

          It may seem redundant, but it is essential to practice the art of really listening to the other person.

          Developing interpersonal skills and connections with others at work comes down to listening. It is not just paraphrasing what your superiors or colleagues are trying to communicate; it is about understanding what is at the core and reading between the lines.

          Phrases like “I can see what you are saying” or “I can acknowledge your insight” are just some examples. Learn to empathize and relate with people with whom you have a genuine connection.

          4. Consolidate All Feedback

          When you learn to listen to others and to allow them to finish their thoughts you are on your way to be being a great communicator.

          One of the toughest tasks to accomplish is to include everyone’s voice. Don’t rely on shout-outs or trying to come up with the best answer. Including everyone’s voice is about listening to all suggestions and putting together an entire picture. When everyone feels part of the process there is great cohesion.

          5. Never Make Sweeping Judgements

          As person and a human being with compassion never make any assumptions about anyone.

          Just because they have a certain skin color, clothes or physical features, never make stereotypical or generalizations about anyone.

          6. Keep Emotions in Check

          Work-related stress is something we all have to deal with at some point or another. Whether you work in the public or private sector you will encounter stressors or stressful co-workers. In this case, it is good to keep open the lines of communications.

          Always ask to clarify how a person feels and where they are coming from. It is better to entertain these conversations before they make a person lash out or have a negative reaction. Ask to speak privately and get feedback. When you do this it really shows you care about what your role is and that you are a true professional.

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          7. Give Help to Others

          Having compassion and empathy for others is a noble attitude to practice.

          Though, do be careful about how much you want to get involved with colleagues at the office; it could jeopardize the nature of your work relationship and the roles you both have.

          It’s best to separate the personal from the professional and lend a hand by using your best judgement.

          8. Broaden Your Horizons

          Once you have worked in a company or an organization, things can get repetitive and dull. Sometimes we need to remember that we are human and need to fulfill certain responsibilities.

          Often we want to try to change things by introducing our best abilities or perhaps our inventions, but we need to be realistic. Change does not happen overnight, rather it is a long process.

          Step back and take a look at the big picture, and, put all your cards on the table to get perspective. Sometimes we approach situations in life from the wrong point-of-view.

          9. Be Optimistic

          This is probably one you have heard time and time again.

          When we suggest to have a positive attitude it does not mean to fake it until you make it, nor to conceal your feelings. This is not the case in this situation. Overall, you want to try to be authentic in how you are feeling, because life will throw curve balls that are beyond our control.

          10. Be Sensitive to Cultural Norms

          Whenever you are around other people within a professional workspace, do not make assumptions in trying to figure people out in an instant.

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          Some cultures discourage physical contact, while others may be inviting. Always be courteous, respectful and ask questions. It will not only make you more aware of others’ needs, but show that you are considerate of the differences.

          You do not want to get off on the wrong foot by being too friendly or too touchy. Just observe how people respond to your approach and let them lead the way of what is a safe practice to meet and greet the first time around.

          11. Show Professionalism

          How you interact and carry yourself around others will be the difference between a job promotion or losing your job. No matter what, always respectful and professional towards others.

          You will have an opportunities in life and at work, so showcase an outpouring of great and positive energy in the face of adversity.

          12. Get Involved with Activities

          When you are part of a company, there are often opportunities for organized activities outside of the office space.

          Sometimes it is worth exploring uncharted terrain and to get to know people in a different environment. Plus, you will have an opportunity to be seeing in a different light.

          Even though you are off the clock, keep your professional tenure and set boundaries. You want to be vulnerable, but not put yourself in a comprising position. Use your intuition and common sense to evaluate these situations.

          13. Get to Know Your Company

          With your smartphone or your laptop, you have at your fingertips a mine of information online. Just as you would do before a job interview, conduct ample research to get familiarized with what your company does and how its branding is perceived via the media or social networks.

          Rather than just focusing on doing your job and fulfilling the duties, see what the business is up to. It is fundamental to really know what organization you belong to. Get educated on what other ventures they are involved with as well as the ones that you are directly in the know about.

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          14. Learn to Problem Solve

          Problem solving is going to be a skill you will acquire with experience and by making mistakes. Furthermore, not only will you make mistakes but you will likely also sometimes fail. This is okay and is part of the natural swing of things!

          Learn to take responsibility for your actions and decisions. At the same time, do not blame others for coming up short. When you come forward with the truth and responsibility, your supervisors or superiors will take notice of your authenticity.

          One of the greatest gifts in life is fail and once you experience you start to get a different perspective on how to move forward at the job.

          15. Do Some Prospecting

          If you have coding, computer, language or other beneficial skills, be sure to pitch these at the right time.

          When you start out new at a company it is best not to show all your cards. It is like poker: don’t let others see if you believe you have the upper hand. Take time to get familiarized with your company and organization before promoting your outside skillset.

          You will know when to put forward your amazing talents, so proceed with caution.

          Conclusion

          Learning to refine your interpersonal skills is a lifelong process. In time, you will also became more effective and skillful after accumulating work-related experiences.

          Exert humility, understanding, compassion, and mindfulness and the rewards will come!

          Featured photo credit: Brooke Cagle via unsplash.com

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