Advertising
Advertising

A Millennial’s Guide to Building an Online Presence

A Millennial’s Guide to Building an Online Presence

As a millennial, the internet played a huge part in your teenage or early adulthood years. Not only are you familiar with online communications, you also know how to tap into the internet’s resources for any information you require.

While millennials today are often seen as impatient and entitled workers, their resourcefulness, ingenuity, and confidence uncover opportunities that previous generations often miss.

For example, data shows that millennial entrepreneurs are starting more businesses than their elders. Being used to the internet, 85% of millennial workers also prefer working at home all the time – making it easier for startups to acquire the manpower they need to gain traction.

Whether you’re planning to run a startup, become a freelancer, or look for a job online, you must focus on building an online presence to be visible in the online world. Without further ado, here are the steps to building a solid online presence that will separate you from the rest of the pack:

Update Your LinkedIn Profile

    Having a LinkedIn profile is like a rite of passage for millennials. It means you desire to be a professional and that you’re ready to contribute something to the big world.

    Advertising

    One of the main advantages of a LinkedIn profile is that it makes you more hire-worthy for millennial employers and prospective clients. On top of a killer resume, an updated LinkedIn profile will indicate that you’re familiar with technology, which is one of the most sought-after qualities in a modern workforce. It will also expose you to useful contacts that can help you grow in your professional life.

    Here are the rules of thumb for maximizing your presence on LinkedIn:

    • Use a recent, professional profile photo to be 11 times more visible.
    • Have succinct, clear, and powerful descriptions to avoid boring your profile visitors.
    • Highlight your skills, certifications, interests, and projects to help prospects examine your track record.
    • Join LinkedIn groups to be surrounded by like-minded individuals.

    Build an Online Portfolio

      An online portfolio is several times more impressive than an updated LinkedIn profile. It allows you to demonstrate your creativity, skills, and aptitude when it comes to technology. More importantly, it also allows you to feature your previous work accomplishments while utilizing different content types.

      One of the best ways to build an online portfolio is to use a content management system like WordPress, but you can also go the simple route and choose a site builder like Wix and Weebly. Alternatively, you can refer to this Lifehack post for a list of online portfolio platforms you can use.

      Remember the following tips when building your online portfolio:

      Advertising

      • Use a content type that puts your work samples in the best light. Infographics, for example, is a great way to showcase your graphic design and research skills. If your work is published in other websites, be sure to leave a link for your audience to see.
      • Tell the story behind your personal brand. Ultimately, your online portfolio is about you and your background. Just remember to write a brief biography that focuses on your professional experiences.
      • Ask past employers and clients for testimonials. Doing so will prove to your new prospects that you’re field-tested.
      • Don’t forget to include your contact information. To make it easier for prospects to contact you, use a contact form tool that’s cross-compatible with different site builders. You can view a list of contact form tools you can use by clicking here.

      Write a Blog

        In the information age, authority means everything, and one of the best ways to be seen as an authority in your niche is to have a high-traffic blog. It has all the benefits of an online portfolio and a LinkedIn profile. Best of all, it allows you to build a following that will be ready to consume your content as you publish them.

        If you’re done building your online portfolio, then writing a blog should be cakewalk. Wix, Weebly, and WordPress all allow you to incorporate a blog section with your online portfolio.

        However, maintaining your blog is a huge responsibility that takes time, effort, and your full commitment. First, you need to write useful content that will attract more readers to your site. This is a tremendous task by itself as you have to research your target audience, spend hours writing the actual post, and optimize your content for search engines.

        Additionally, you also have to establish your content distribution channels – starting with your mailing list. Today, there are several email marketing tools you can use to launch your own campaign. When it comes to creating emails, learn the essential elements of email design.

        Another way to promote your blog posts is to leverage social media networks, which leads us to the next step:

        Advertising

        Have a Social Media Presence

          Finally, social media networks are one of the best channels for content distribution. But before anything else, remember that you need to spend money on advertising if you want to outshine other established accounts.

          A more realistic goal is to automate your posts on social media using a tool like Buffer. It’s a comprehensive social media marketing platform that allows you to schedule posts on multiple accounts as well as monitor the performance of your content.

          The key is to broadcast you post on times when your social media followers are most active. According to studies, below is a good schedule to follow:

          Facebook

          • 12:00-1:00 PM on Weekends
          • 3:00 PM on Wednesdays
          • 1:00-4:00 PM on Thursdays and Fridays

          LinkedIn

          • 5:00-6:00 PM
          • 12:00 PM
          • 10:00-11:00 AM on Tuesdays
          • 7:30-8:30 AM on Tuesdays, Wednesdays, and Thursdays

          Twitter

          • 5:00 PM
          • 12:00-3:00 PM

          Lastly, make sure you link to your social media accounts from your LinkedIn, portfolio, and personal blog. Doing so will funnel your current visitors to those profiles and hopefully convert them into social media followers.

          Conclusion

          Building an online presence is undoubtedly a ton of work. However, it is one of the best things you can do to excel in this life.

          Advertising

          If you think I missed an important step for building an online presence, feel free to share it.

          ~~~~~~

          Image Credits :

          Keyboard hand linkedin computer via Pixabay.com , Close up of computer keyboard , Person woman apple hotel , Person apple laptop notebook via pexels.com

          Featured photo credit: Ana_J via pixabay.com

          More by this author

          Vikas Agrawal

          Designing & Marketing

          What Are Analytical Skills and How to Strengthen Them For Success How to Create an Infographic Resume That Will Impress Your Future Employer How I Get Things Done with Only Half of the Time Others Need Writing a Great Value Statement Can Bring In Tons of Money for Your Business All-Natural Tips for Fighting Insomnia and Sleeping Better

          Trending in Marketing

          1 8 Life-Changing Skills You Can Learn in Less Than 6 Months 2 7 Things To Consider Before Hiring An Advertising Agency 3 9 Things Every Marketer Should Do 4 Tips for Designing Your Plastic Surgery Website for Optimal Marketing 5 SEO Tools Every Business Should Be Using in 2017

          Read Next

          Advertising
          Advertising
          Advertising

          Last Updated on May 15, 2019

          10 Most Successful Entrepreneurs and What We Can Learn from Them

          10 Most Successful Entrepreneurs and What We Can Learn from Them

          Apart from making crucial decisions for their own businesses, entrepreneurs innovate and grow their ideas. Albeit there being no cookie-cutter answer that fits everyone’s experiences, taking a look at some of the most successful entrepreneurs today, you might spot some similar traits and characteristics.

          Starting and nurturing a business entails a great amount of hard work and commitment. However, for aspiring entrepreneurs who are prepared to dedicate themselves to their vision, here are 10 most successful entrepreneurs you can learn from:

          1. Melanie Perkins: Know Your Worth and Keep Trying

            Melanie Perkins founded Canva, a Sydney-based business valued at $1Billion having successfully raised a number of rounds of successful funding and boasting more than 10 Million users in 179 countries.[1]

            She told BBC that one of the biggest challenges she faced getting into the business was talking about her company’s accomplishments when she first got to Silicon Valley. She attributed this difficulty to a cultural difference where Australians tend to ‘talk down’ their achievements and this would slow down her fundraising progress for a few years.

            Despite hundreds of rejections, Melanie emerged three years later with a much clearer strategy and stronger investor pitch that prompted a series of fundraising rounds netting the company $82Million of funding in total.[2]

            2. Bill Gates: Keep Learning and Exploring

              If you don’t know Bill Gates, you likely know the company he founded – Microsoft.

              Bill Gates’ story is a prime example of nurturing an idea that might seem out of this world but make sense in the future. One of the most successful entrepreneurs in history did not complete his degree at Harvard University to pursue a vision that the technology would soon become the future.

              He told a white lie to Altair, saying that he had made a computer program for them, therefore pushing himself to create a system that would change modern history.

              “The most important speed issue is convincing everyone that the company’s survival depends on moving as fast as possible.”

              Gates’ success is built on self-improvement and the seeds of an idea.

              3. Elon Musk: Never Stop Innovating

                Traditional thinking suggests that in order to become a successful entrepreneur, one must focus in a single field or industry.

                Elon Musk, however, breaks that rule.

                Today, the multifaceted tech entrepreneur, investor, and engineer advocates for the diversification of skills and businesses by delving into various fields of interest.

                When done right, skills in a single domain can be carried over then applied into contrasting industries to create something new the world might need. Musk owes his accomplishments to a constant thirst for knowledge.

                Having birthed Tesla and a myriad of products across the arenas of aeronautics and software design, Musk continues to evolve as an entrepreneur and plans to innovate for the long haul.

                4. Richard Branson: Develop People First

                  British entrepreneur Richard Branson founded Virgin Records in the early 1970s. Virgin Records has since grown into the Virgin Group, today responsible for over 400 companies.

                  The billionaire is strongly particular about working with a team that shares his core values and aspirations.

                  Branson believes that managing a business can become taxing, thus he acknowledges his employees for putting in the effort that they have.

                  Advertising

                  A good leader knows how to raise morale for positive productivity. Utilising emotional intelligence and compassion is a game changer in seeing results within a team.

                  Branson’s supports the idea of nurturing a positive work environment, with the belief that credentials must go hand-in-hand with an enthusiasm for work.

                  5. Jeff Bezos: A Relentless Focus on Customer Satisfaction

                    Having founded Amazon, Jeff Bezos is known to be one of America’s most successful entrepreneurs. The e-commerce pioneer fixates himself on angry customers with the belief that a business’s loopholes are found in the experiences of unsatisfied customers.

                    For the 8th year in a row, customers have ranked Amazon as the number one in customer service (according to the American Customer Satisfaction Index).

                    While numerous companies ignore unhappy customers, Bezos found success in learning from reviews and surveys. By focusing on customer service, Amazon shows they care, both for their customers and for rising above their competitors.

                    While praise and recognition are signs that a business is accelerating, criticism is an opportunity to improve a product or a service.

                    6. Mark Zuckerberg: Start Small, Think Big

                      Valued at over 55 billion dollars today, Mark Zuckerberg built the first version of what would become a social networking giant in his Harvard University dorm room. As one of the world’s youngest entrepreneurs, Zuckerberg undoubtedly took countless calculated risks to get his brilliant idea to its current status with 2.38 billion active monthly users.

                      “The biggest risk is not taking any risk.”

                      He’s always daring to explore with a fearless mindset.

                      Advertising

                      The young tech entrepreneur never shied away from innovating outside of the box. Soon after Facebook became a hit to users and advertisers, big corporations took interest in buying Facebook from Zuckerberg.

                      However, he took the risk and decided to stay with his creation. Turning down billions of dollars offered by Yahoo CEO, Terry Semel, he envisioned turning his brainchild into something much bigger than what it already was then.

                      7. Steve Jobs: Live Your Own Dreams

                        Steve Jobs lived a rocky path all his life and an aspect of which is a tumultuous career.

                        The founder of Apple endorsed his beliefs on the temporality of life and limitations of time. He preached about the importance of working on the very legacies people wish to leave behind, an achievement he’s undoubtedly etched into the the archives of human history.

                        Never one to hide under someone’s shadow, Jobs did not live by anybody else’s principles so he formed his own. He tirelessly dedicated himself to building a unique brand of products that became the benchmark for contemporary technology.

                        After his highs and lows through his brief battle with cancer, Jobs concludes with yet another lesson to takeaway from his remarkable life. “No matter how much money you have, even the richest man can’t buy time.”

                        8. Warren Buffett: Balance is Essential to Success

                          Despite being the third wealthiest person in the world, Warrant Buffett sported a frugal lifestyle for most of his life.

                          After buying a house in Omaha, Nebraska for just above 31,000 dollars, he has lived there since 1958. As a leading investor and a founder at Berkshire Hathaway, Buffett believes in setting aside an amount to save and spend only on necessities.

                          With a long term goal as a top priority in mind always, treating oneself can be sustainable once in a while. He advices to save money by deciding first and foremost what aspects to scrimp on and what aspects to splurge on to ensure a happy and balanced lifestyle.

                          Advertising

                          9. Jack Ma: Never Give up

                            On every journey to success, everybody stumbles and arrives at roadblocks. Some more than most, like Jack Ma, who survived countless rejections and failures only to get back up and brave every storm.

                            Ma is the founder of multinational technology conglomerate Alibaba Group. Despite being rejected to Harvard after every one of his 10 applications, Ma was never defeated.

                            His grit and tenacity is a fine testament to the fact that grades do not determine a future. While qualifications on paper are important, the development of skills and an attitude is just as helpful in making a recipe for success.

                            Despite finding himself in the verge of bankruptcy in the 1990s, Jack Ma possessed the resilience to put one foot in front of the other until he finally made it. “It’s important to have patience,” he says.

                            10. Tan Min Liang: Passion Can Pay Off

                              Tan Min Liang is the founder of the leading high-performance gaming hardware, Razer. Always on the look out for new opportunities to connect and scale his business, Tan has been bold in making many of his life’s decisions.

                              Having deviated from a traditional path set by a family that consists of doctors and lawyers, Tan was to find his life’s work and passion while gaming with his older brother.

                              The idea was simple: there were so many games out there to play, however, there were hardly any gaming equipment to match this.

                              So he dropped out of law and began going a different direction, into creating solutions in the gaming industry. At the start of 2019, Tan wrote to tech luminary Elon Musk to which Musk’s reply suggested of a joint venture between two of the most successful entrepreneurs today.

                              Final Thoughts

                              In today’s cutthroat world, the road to becoming a successful entrepreneur is a long and arduous process trailed with ups and downs. A valuable lesson that a good hand of entrepreneurs would love to convey to aspiring entrepreneurs is to keep the spirit of innovation and to explore uncharted waters.

                              Advertising

                              Learning from experience and failure is one direction to a desired end goal. Exhibiting the same dedication and grit so many entrepreneurs have through their unexpected careers – today’s budding visionaries ought to hang on their dreams and leave room for improvement along the way.

                              More Articles About Entrepreneurship

                              Featured photo credit: Patrick Tomasso via unsplash.com

                              Reference

                              Read Next