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A Millennial’s Guide to Building an Online Presence

A Millennial’s Guide to Building an Online Presence

As a millennial, the internet played a huge part in your teenage or early adulthood years. Not only are you familiar with online communications, you also know how to tap into the internet’s resources for any information you require.

While millennials today are often seen as impatient and entitled workers, their resourcefulness, ingenuity, and confidence uncover opportunities that previous generations often miss.

For example, data shows that millennial entrepreneurs are starting more businesses than their elders. Being used to the internet, 85% of millennial workers also prefer working at home all the time – making it easier for startups to acquire the manpower they need to gain traction.

Whether you’re planning to run a startup, become a freelancer, or look for a job online, you must focus on building an online presence to be visible in the online world. Without further ado, here are the steps to building a solid online presence that will separate you from the rest of the pack:

Update Your LinkedIn Profile

    Having a LinkedIn profile is like a rite of passage for millennials. It means you desire to be a professional and that you’re ready to contribute something to the big world.

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    One of the main advantages of a LinkedIn profile is that it makes you more hire-worthy for millennial employers and prospective clients. On top of a killer resume, an updated LinkedIn profile will indicate that you’re familiar with technology, which is one of the most sought-after qualities in a modern workforce. It will also expose you to useful contacts that can help you grow in your professional life.

    Here are the rules of thumb for maximizing your presence on LinkedIn:

    • Use a recent, professional profile photo to be 11 times more visible.
    • Have succinct, clear, and powerful descriptions to avoid boring your profile visitors.
    • Highlight your skills, certifications, interests, and projects to help prospects examine your track record.
    • Join LinkedIn groups to be surrounded by like-minded individuals.

    Build an Online Portfolio

      An online portfolio is several times more impressive than an updated LinkedIn profile. It allows you to demonstrate your creativity, skills, and aptitude when it comes to technology. More importantly, it also allows you to feature your previous work accomplishments while utilizing different content types.

      One of the best ways to build an online portfolio is to use a content management system like WordPress, but you can also go the simple route and choose a site builder like Wix and Weebly. Alternatively, you can refer to this Lifehack post for a list of online portfolio platforms you can use.

      Remember the following tips when building your online portfolio:

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      • Use a content type that puts your work samples in the best light. Infographics, for example, is a great way to showcase your graphic design and research skills. If your work is published in other websites, be sure to leave a link for your audience to see.
      • Tell the story behind your personal brand. Ultimately, your online portfolio is about you and your background. Just remember to write a brief biography that focuses on your professional experiences.
      • Ask past employers and clients for testimonials. Doing so will prove to your new prospects that you’re field-tested.
      • Don’t forget to include your contact information. To make it easier for prospects to contact you, use a contact form tool that’s cross-compatible with different site builders. You can view a list of contact form tools you can use by clicking here.

      Write a Blog

        In the information age, authority means everything, and one of the best ways to be seen as an authority in your niche is to have a high-traffic blog. It has all the benefits of an online portfolio and a LinkedIn profile. Best of all, it allows you to build a following that will be ready to consume your content as you publish them.

        If you’re done building your online portfolio, then writing a blog should be cakewalk. Wix, Weebly, and WordPress all allow you to incorporate a blog section with your online portfolio.

        However, maintaining your blog is a huge responsibility that takes time, effort, and your full commitment. First, you need to write useful content that will attract more readers to your site. This is a tremendous task by itself as you have to research your target audience, spend hours writing the actual post, and optimize your content for search engines.

        Additionally, you also have to establish your content distribution channels – starting with your mailing list. Today, there are several email marketing tools you can use to launch your own campaign. When it comes to creating emails, learn the essential elements of email design.

        Another way to promote your blog posts is to leverage social media networks, which leads us to the next step:

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        Have a Social Media Presence

          Finally, social media networks are one of the best channels for content distribution. But before anything else, remember that you need to spend money on advertising if you want to outshine other established accounts.

          A more realistic goal is to automate your posts on social media using a tool like Buffer. It’s a comprehensive social media marketing platform that allows you to schedule posts on multiple accounts as well as monitor the performance of your content.

          The key is to broadcast you post on times when your social media followers are most active. According to studies, below is a good schedule to follow:

          Facebook

          • 12:00-1:00 PM on Weekends
          • 3:00 PM on Wednesdays
          • 1:00-4:00 PM on Thursdays and Fridays

          LinkedIn

          • 5:00-6:00 PM
          • 12:00 PM
          • 10:00-11:00 AM on Tuesdays
          • 7:30-8:30 AM on Tuesdays, Wednesdays, and Thursdays

          Twitter

          • 5:00 PM
          • 12:00-3:00 PM

          Lastly, make sure you link to your social media accounts from your LinkedIn, portfolio, and personal blog. Doing so will funnel your current visitors to those profiles and hopefully convert them into social media followers.

          Conclusion

          Building an online presence is undoubtedly a ton of work. However, it is one of the best things you can do to excel in this life.

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          If you think I missed an important step for building an online presence, feel free to share it.

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          Image Credits :

          Keyboard hand linkedin computer via Pixabay.com , Close up of computer keyboard , Person woman apple hotel , Person apple laptop notebook via pexels.com

          Featured photo credit: Ana_J via pixabay.com

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          Last Updated on March 12, 2019

          20 Inspiring Vision Statement Examples (2019 Updated)

          20 Inspiring Vision Statement Examples (2019 Updated)

          There is normally a lengthy list of things you need to consider when starting a business, and if you don’t manage them properly, your excitement can quickly turn into overwhelm. What can support you to stay inspired and on the right track when starting out? You guessed it: this is your vision statement.

          What Is a Vision Statement?

          A vision statement is like a photograph of your future business, which gives your business shape and direction.

          A vision statement provides the direction and describes what the founder wants the organization to achieve in the future; it’s more about the “what” of a business. It is different from a mission statement, which describes the purpose of an organization and more about the “how” of a business.

          If you were to take a photo of your future business now, what would it look like? What do you want your business to be recognized for one day?

          You need to have a crystal clear vision when you start out, otherwise you can get easily lost in deciding the best way forward. When you are making strategic decisions for your business and even daily operation decisions, your vision statement will give you the inspiration and targeted direction you need.

          The Importance of a Vision Statement

          Without a vision statement, your business will lack motivation to keep going.

          If you don’t aim for anything, you might not hit anything. The more specific and clear you are, the better your chances are at seeing your vision turn into reality.

          The importance of a vision statement cannot be overlooked; not only does it provide long term direction and guidance, but it also gives you the inspiration and the necessary energy to keep going when you feel lost.

          Always keep your vision statement alive by revisiting it regularly and communicating your vision with other members of the team, to inspire and motivate them as well.

          How to Craft an Inspiring Vision Statement

          1. Dream big and use clear language

          An inspiring vision statement should inform a clear direction and priorities for the organization, while challenging all the team members to grow together. Based on our expert sources’ advice, we’ve got some great tips for you:

          • Imagine how you want the business to be like in five to ten years.
          • Infuse the business’ values in the statement.
          • Make sure that the statement is implying a clear focus for the business.
          • Write your vision statement in the present tense.
          • Use clear and concise language.
          • Ensure the statement is easily understood.

          There are many different types of vision statements and there is no wrong or right way to do it. The most important thing is to resonate with it. It will always inspire you and give you a clear targeted direction.

          2. Get inspirations from the successful companies.

          Having researched on a number of successful companies’ vision statements, I’ve shortlisted 20 good examples for the new startups:

          Short vision statements made up of a few words only:

          1. Disney

          To make people happy.

          2. Oxfam

          A just world without poverty.

          3. Ikea

          To create a better every day life for the many people.

          Quantitative statements are based on numbers, quantities:

          4. Microsoft

          Empower every person and every organization on the planet to achieve more.

            5. Nike

            Bring inspiration and innovation to every athlete* in the world. (*If you have a body, you are an athlete.)

              Qualitative statements are based on qualities that you want to have:

              6. Ford

              People working together as a lean, global enterprise to make people’s lives better through automotive and mobility leadership.

              7. Avon

              To be the company that best understands and satisfies the product, service and self-fulfillment needs of women—globally.

              Competitor based statements – this type is becoming less common, but famous examples are:

              8. Honda – in 1970

              We will destroy Yamaha.

              9. Nike – in 1960s

              Crush Adidas.

                10. Philip Morris – in 1950s

                Knock off RJR as the number one tobacco  company in the world.

                Role Model Vision Statements – using another company as an example:

                11. Stanford University – in the past

                To become the Harvard of the West.

                12. Reach for Success – in the past

                To become the next Tony Robbins in self development.

                Internal Transformations vision statements:

                13. Apple

                To produce high-quality, low cost, easy to use products that incorporate high technology for the individual.

                14. Giro Sport Design

                To make sure that riding is the best part of a great life.

                15. Tesla

                To accelerate the world’s transition to sustainable energy.

                16. Sony

                To be a company that inspires and fulfills your curiosity.

                17. Facebook

                To give people the power to share and make the world more open and connected.

                  Longer and more detailed vision statement:

                  18. Walmart

                  To give customers a wide assortment of their favorite products, Every Day Low Prices, guaranteed satisfaction, friendly service, convenient hours (24 hours, 7 days a week) and a great online shopping experience.

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                  19. Coca Cola

                  To achieve sustainable growth, we have established a vision with clear goals:

                  Profit: Maximizing return to share owners while being mindful of our overall responsibilities.

                  People: Being a great place to work where people are inspired to be the best they can be.

                  Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy peoples; desires and needs.

                  Partners: Nurturing a winning network of partners and building mutual loyalty.

                  Planet: Being a responsible global citizen that makes a difference.

                    20. Heinz

                    Our VISION, quite simply, is to be: “The World’s Premier Food Company, Offering Nutritious, Superior Tasting Foods To People Everywhere.” Being the premier food company does not mean being the biggest but it does mean being the best in terms of consumer value, customer service, employee talent, and consistent and predictable growth.

                    The Bottom Line

                    Remember, always keep your vision statement up-to-date to direct your company’s actions.

                    Remember, once you reach your vision, it needs to be changed. General Motors overtook Ford as #1 automotive company in the world because once Ford’s goal was reached, they never updated it.

                    Keep your vision statement alive and visibly in front of you, revisit it and let it help direct your actions and activities. This is the fun part: this is where you get to dream really big and allow your imagination to fly as high as you want.

                    Don’t hold back, let your creative juices flow and give yourself permission to explore what is possible for your business.

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                    To your success!

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