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A Millennial’s Guide to Building an Online Presence

A Millennial’s Guide to Building an Online Presence

As a millennial, the internet played a huge part in your teenage or early adulthood years. Not only are you familiar with online communications, you also know how to tap into the internet’s resources for any information you require.

While millennials today are often seen as impatient and entitled workers, their resourcefulness, ingenuity, and confidence uncover opportunities that previous generations often miss.

For example, data shows that millennial entrepreneurs are starting more businesses than their elders. Being used to the internet, 85% of millennial workers also prefer working at home all the time – making it easier for startups to acquire the manpower they need to gain traction.

Whether you’re planning to run a startup, become a freelancer, or look for a job online, you must focus on building an online presence to be visible in the online world. Without further ado, here are the steps to building a solid online presence that will separate you from the rest of the pack:

Update Your LinkedIn Profile

    Having a LinkedIn profile is like a rite of passage for millennials. It means you desire to be a professional and that you’re ready to contribute something to the big world.

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    One of the main advantages of a LinkedIn profile is that it makes you more hire-worthy for millennial employers and prospective clients. On top of a killer resume, an updated LinkedIn profile will indicate that you’re familiar with technology, which is one of the most sought-after qualities in a modern workforce. It will also expose you to useful contacts that can help you grow in your professional life.

    Here are the rules of thumb for maximizing your presence on LinkedIn:

    • Use a recent, professional profile photo to be 11 times more visible.
    • Have succinct, clear, and powerful descriptions to avoid boring your profile visitors.
    • Highlight your skills, certifications, interests, and projects to help prospects examine your track record.
    • Join LinkedIn groups to be surrounded by like-minded individuals.

    Build an Online Portfolio

      An online portfolio is several times more impressive than an updated LinkedIn profile. It allows you to demonstrate your creativity, skills, and aptitude when it comes to technology. More importantly, it also allows you to feature your previous work accomplishments while utilizing different content types.

      One of the best ways to build an online portfolio is to use a content management system like WordPress, but you can also go the simple route and choose a site builder like Wix and Weebly. Alternatively, you can refer to this Lifehack post for a list of online portfolio platforms you can use.

      Remember the following tips when building your online portfolio:

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      • Use a content type that puts your work samples in the best light. Infographics, for example, is a great way to showcase your graphic design and research skills. If your work is published in other websites, be sure to leave a link for your audience to see.
      • Tell the story behind your personal brand. Ultimately, your online portfolio is about you and your background. Just remember to write a brief biography that focuses on your professional experiences.
      • Ask past employers and clients for testimonials. Doing so will prove to your new prospects that you’re field-tested.
      • Don’t forget to include your contact information. To make it easier for prospects to contact you, use a contact form tool that’s cross-compatible with different site builders. You can view a list of contact form tools you can use by clicking here.

      Write a Blog

        In the information age, authority means everything, and one of the best ways to be seen as an authority in your niche is to have a high-traffic blog. It has all the benefits of an online portfolio and a LinkedIn profile. Best of all, it allows you to build a following that will be ready to consume your content as you publish them.

        If you’re done building your online portfolio, then writing a blog should be cakewalk. Wix, Weebly, and WordPress all allow you to incorporate a blog section with your online portfolio.

        However, maintaining your blog is a huge responsibility that takes time, effort, and your full commitment. First, you need to write useful content that will attract more readers to your site. This is a tremendous task by itself as you have to research your target audience, spend hours writing the actual post, and optimize your content for search engines.

        Additionally, you also have to establish your content distribution channels – starting with your mailing list. Today, there are several email marketing tools you can use to launch your own campaign. When it comes to creating emails, learn the essential elements of email design.

        Another way to promote your blog posts is to leverage social media networks, which leads us to the next step:

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        Have a Social Media Presence

          Finally, social media networks are one of the best channels for content distribution. But before anything else, remember that you need to spend money on advertising if you want to outshine other established accounts.

          A more realistic goal is to automate your posts on social media using a tool like Buffer. It’s a comprehensive social media marketing platform that allows you to schedule posts on multiple accounts as well as monitor the performance of your content.

          The key is to broadcast you post on times when your social media followers are most active. According to studies, below is a good schedule to follow:

          Facebook

          • 12:00-1:00 PM on Weekends
          • 3:00 PM on Wednesdays
          • 1:00-4:00 PM on Thursdays and Fridays

          LinkedIn

          • 5:00-6:00 PM
          • 12:00 PM
          • 10:00-11:00 AM on Tuesdays
          • 7:30-8:30 AM on Tuesdays, Wednesdays, and Thursdays

          Twitter

          • 5:00 PM
          • 12:00-3:00 PM

          Lastly, make sure you link to your social media accounts from your LinkedIn, portfolio, and personal blog. Doing so will funnel your current visitors to those profiles and hopefully convert them into social media followers.

          Conclusion

          Building an online presence is undoubtedly a ton of work. However, it is one of the best things you can do to excel in this life.

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          If you think I missed an important step for building an online presence, feel free to share it.

          ~~~~~~

          Image Credits :

          Keyboard hand linkedin computer via Pixabay.com , Close up of computer keyboard , Person woman apple hotel , Person apple laptop notebook via pexels.com

          Featured photo credit: Ana_J via pixabay.com

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          Vikas Agrawal

          Vikas is the co-founder of Infobrandz, an Infographic design agency that offers creative visual content solutions to medium to large companies.

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          Last Updated on March 31, 2020

          How to Use Visual Learning to Work More Effectively

          How to Use Visual Learning to Work More Effectively

          Knowledge is essential to become successful in life, your career and your business. Without learning new concepts and becoming proficient in our craft, we cannot excel in our chosen careers or archive knowledge to pass down to the next generation.

          But content comes in various forms, and because how we learn influences how much we know, we need to talk about learning styles. This article will focus on how to utilize visual learning to boost your career or business.

          The Importance of Knowing Your Learning Style

          Knowing your learning style enables you to process new information to the best of your ability. Not only does it reduce your learning curve, you’re able to communicate these same concepts to others effectively.

          But it all starts when you’re able to first identify the best way you learn.

          As a college student, I soon figured out that taking online courses without visual aids or having an instructor in front of me led to poor retention of concepts.

          Sure, I got good grades and performed excellently in my online exams. However. I discovered that I couldn’t maintain this performance level because I forgot 80 percent of the course content by the end of the semester.

          There are several types of learning styles known to mankind. To give an idea of how visual learning stacks up against other learning styles, here’s a brief mention of some of the different types of learning styles we have.

          The four most popular types of learning styles are:

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          • Visual learning style (what this article talks about).
          • Aural or auditory learning style (learning by listening to information presented).
          • Verbal or linguistic learning style (learning that involves speech and writing).
          • Tactile learning style (learning by touching and doing)

          But for the purposes of this article, we will be focusing on using visual learning to boost your career or business.

          How to Know If You’re a Visual Learner?

          When it comes to boosting your career, business (or education), a visual learner is one who would most definitely choose shapes, images, symbols, or reading over auditory messages.

          I’m talking about preferring to read an actual map when navigating to a new place over listening to verbal directions. I’m talking about discovering that you actually have trouble remembering what your manager said at the meeting because there were no graphs or illustrations to support the points raised.

          Most people who struggle with learning probably aren’t leveraging their best learning styles. The earlier you identify how your learning style can boost your success, the less struggle you will encounter with processing new information throughout your career.

          However, visual learning in particular CAN 10x your career or business whether it is your preferred learning style or not. And here’s why:

          Several studies have arrived at the conclusion that the brain retains more information with the help of visual aids. In other words, images are directly processed by our long-term memory which helps us store information for longer periods of time.[1]

          While some lessons can be performed orally, several concepts can only make sense if you have an image with an explanation of sequences (i.e learning about the human DNA).

          Visual learning does use a different part of the brain and visual cues are processed by the part of the brain known as the occipital lobe.

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          By engaging more parts of the brain during learning, you’re able to have a fuller understanding of concepts and facilitate better interaction with your immediate environment.

          How to Use Visual Learning for Success

          Here’re 4 ways to use visual learning to boost your career or business:

          1. Bring back the to-do list. Then add shapes and colors to boost productivity.

          We live in an age where computers have taken over virtually every aspect of productivity and most human functions. But written lists are making a comeback, and with an endless number of important tasks to complete, having a to-do list of tasks in order of importance can improve your productivity.

          While coming up with a list is initially challenging, adding colors and shapes to written lists that you personally write and manage gives you an extra layer of assurance and boosts aids recall so that you actually get stuff done.

          I have tried this technique in my work as a registered nurse and discovered that adding shapes and colors to to-do lists helps me delegate tasks, recognize where more work is needed, and makes it easy to cross off completed tasks at the end of the day.

          2. Add graphs, charts and symbols to your reports.

          Yes, it seems like more work cut out for you. However, graphs enable you monitor the heartbeat of your business.

          Graphs and charts help you trend your finances, budget, and pretty much any data overtime. With the help of free and premium software available on the market, it has become easier to take plain data and in a matter of seconds, have relevant information displayed in different shapes and images.

          As an entrepreneur, you can make predictions and allocate funds wisely when you’re able to see whether your efforts are rewarded. You can use colors and charts to delegate actions to members of your team and track performance at the same time.

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          And when broken down into monthly, quarterly, bi-annual or annual goals, graphs and charts communicate what ordinary text cannot.

          3. Effectively brainstorm with mind-mapping.

          Mind-mapping is not new but I don’t think it’s been talked about as often as we do to-do lists.

          With mind mapping, you’re organizing information accurately and drawing relationships between concepts and pieces from a whole.

          Think of a mind map as a tree with several branches. For example, the tree can symbolize healthcare while each branch stands for nursing, medicine, laboratory science, and so on. When you look at nursing, you can further branch out into types of nursing; pediatric, women’s health, critical care, and so on.

          It’s an interesting relationship; the more ideas you’re able to come up with for your chosen subject, the deeper you get and the stronger the association.

          Mind maps really show you relationships between subjects and topics, and simplifies processes that might seem complicated at first glance. In a way, it is like a graphical representation of facts presented in a simple, visual format.

          Mind mapping isn’t only limited to career professionals; business owners can benefit from mind mapping by organizing their online learning activities and breaking down complex tasks into simple actions so that you can accurately measure productivity.

          4. Add video streaming to meetings.

          What if you could double the productivity of your team members by video streaming your meetings or adding flash animation to your presentation at the same time?

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          When you offer video as an alternative method of processing information to colleagues, there is a greater chance of retaining information because we recreate these stories into images in our minds.

          For organizations that hold virtual meetings, it can also be an effective way to enhance performance during if people can see their colleagues in addition to flash animation or whatever form of video is provided during the meeting.

          Is Visual Learning Better Than Other Learning Styles?

          No, that is not the point. The goal here is to supplement your existing dominant learning style with visual learning so that you can experience a significant boost in how you process and use everyday information.

          You might discover that understanding scientific concepts are much easier after incorporating visual learning or that you’re able to understand your organization’s value when projected on a visual screen with charts and graphs.

          The overall goal is to always be learning and to continue to leverage visual learning style in your career and business.

          More About Learning Styles

          Featured photo credit: Unsplash via unsplash.com

          Reference

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