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5 Ways Good SEO Could Help Turn Your Business Around

5 Ways Good SEO Could Help Turn Your Business Around

Just like the orthodox store business transactions operate with certain tools for the growth and establishment of businesses, the online business platform also has certain tools with which it enhances businesses. One of these major tools that is misunderstood and underestimated by many business owners is Search Engine Optimization (SEO). SEO is the process of designing your webpage for optimal visibility on popular search engines. You should not underestimate this online tool, as it has the capacity to turn your business around and make it that huge business of your dream. Here are 5 basic ways good SEO could turn your business around.

1. It enhances your business’ visibility

The growth of your online business is directly tied to how visible it is to the buyers that are looking for it. About 80% of buyers search the popular engines for the product they are looking for, so being where you can be found would no doubt turn your business around.

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A good SEO guarantees you more visibility on popular search engines through its search engine-friendly content and well-designed keywords. Maximizing your online presence to turn your business around can only be achieved through good SEO that brings you to the forefront on search engines; the first page of results on search engines enjoys about 70% of a searcher’s attention. So, finding your way to the first page through good SEO will increase the clicks on your webpage, and maybe even your patronage. Why would you hide in a corner when you can be where your buyers are looking for you on the search engines?

2. SEO increases your sales

The primary reason for a product or service search by customers is to purchase those items; if not now, in the nearest future. Your online business has a good chance of being patronized by the searchers who actually need your product. The reason people search for products and services online is because they need them. You have a higher chance of making sales from most of the clicks that you get on your website through good SEO. The turnaround that your business needs is that of increased sales, which is guaranteed by good SEO. Once your online business starts experiencing an increase in sales, then it will no doubt be turned around.

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3. It improves your credibility

Small businesses that have high credibility have an advantage over large scale businesses with little or no credibility. Though it may appear that the large scale businesses without credibility are having a good day, it is only a matter of time for the small but credible business to overturn it. Good SEO could turn your business around by imprinting your business on the mind of the searchers.

Popular search engines like Google enjoy much credibility with the people. Seeing a particular business on Google and other popular search engines allays any skepticism the buyers might have. The silent belief is that once it appears on Google, it must be reliable and good. This is the premise most SEO experts use to help make small businesses more competitive. Appearance on virtually all the result pages will no doubt boost your business.

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4. It puts you on the same platform with your competitors

If your competitors in the business world are involved in SEO, why not you too? You put yourself in the right shape to compete favorably with your competitors by having good SEO. Good SEO puts you on the same platform with well established businesses and grants you the same opportunity to thrive. An online business that doesn’t have good SEO has only been set up to naturally be pushed out of market. Appearing on the same result page with more popular and prosperous businesses boosts your credibility. The truth is that your competitors are doing it, and the turn around you so much desire for your business could be tied to it.

5. SEO helps you understand your customers better

The goal of every business is to grant their customers value and satisfaction for the money spent on the product. Understanding the minds of your customers is central to your ability to meet their needs.

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Popular searches like Google have tools through which they track and record the behavioral pattern of the customers. An insight is given into their tastes, race, region, educational background, etc., through their searches, feedback, and reviews. This information enables you as a business owner to operate in a way that suits your customers. Knowing what they are looking for will empower you to make decisions that will enhance your ability to satisfy your customers. Once your customers are assured of getting real value for their resources, they will keep patronizing and recommending you to those in their circle of influence. This could turn your business around faster than you imagined.

Featured photo credit: WDnet Studio via pexels.com

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Zuhair Sharif

Digital Marketer

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Last Updated on November 19, 2019

Work Smarter, Not Harder: 12 Ways to Work Smart

Work Smarter, Not Harder: 12 Ways to Work Smart

I imagine that like me, you say that you never have enough time and that you just cannot cope with 60 dozen things all at once.

How on earth do you get out of that spiral?

Many people never sit down and look at how to work smarter, rather than harder and even longer hours. But not you, you’re smart enough to try to learn effective ways to work.

So how to work smarter not harder? Here are 12 smart ways you should be following:

1. Improve Your Time Management Skills

Easier said than done? Well, no actually, because there are a few simple rules that can really help you to manage time better.

For example, when setting up a top priority task, you need to switch off the phone and ignore your email first. Then you need to abandon any ideas of multitasking as that will slow you down and ruin your focus.

Finally, set a reasonable deadline and do everything in your power to meet it.

“When you’re born, you’re born with 30,000 days. That’s it. The best strategic planning I can give to you is to think about that.” — Sir Ray Avery

2. Speed up Your Typing and Use Shortcuts

These days we’re all keyboard slaves. So why not speed up your typing and try to get rid of the two finger syndrome. In fact, when you save 21 days per year just by typing fast!

This is exactly what I am doing now, so I cannot honestly say I am practicing what I preach!

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But help is at hand. Try some of these apps and games to help you type fast: 8 Most Effective Games and Apps to Learn to Type Fast

Using shortcuts on the keyboard is another time saver and can speed up your work.

For example, press F2 to rename a selected file, while CTRL + I will put selected text in italics.

There are so many of these. If you make the effort to learn them, they really can be helpful.

3. Learn How to Use Productivity Tools

It is well worth downloading all the useful tools and apps that can highly boost your productivity. Take a look at these 18 Best Time Management Apps and Tools and install whatever fits your needs.

Now that is really a great way of working smarter, not harder.

4. Use Your Phone Wisely

Instead of writing emails, sometimes it’s better to pick up the phone and talk to the person responsible. It saves time, especially for important or urgent discussions.

If that colleague works in the same office, it is even better to go and talk to him or her. It gives you a break, you get some exercise and you actually make human contact which is becoming quite rare in this electronic world.

5. Keep a Tab on Your Tabs

If you are like me, you might well find that you have a ton of tabs open at the top of your browser.

In order to find the one you want, you have to search for them as they are off screen. Having all these tabs open slows down your browser too.

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One solution is to use OneTab which can keep a neat list on the screen of all these tabs when you want to quickly get to one of them or you want to remind yourself which ones you have open.

6. Use a “To Don’t” List

We all know about to do lists and I find that they are generally great. They give me a great sense of achievement as I cross off the tasks done.

But often, I find that we are doing non-essential tasks or ones that can easily be postponed. That is why many people recommend the to don’t list.[1]

Some people prefer to savagely prune the to do list while others prefer to have two separate lists, to do and to don’t. You just have to work out what works best for you when you are trying to save precious time to become more productive.

7. Expect Failure and Fight Paranoia

When failure rears its ugly head, some people get a bit paranoid and fear that this may become a trend.

Projects will go wrong and failure should be expected rather than feared. Learning lessons from failure and analyzing what went wrong is the best way forward.

“Do not be embarrassed by your failures, learn from them and start again.” — Richard Branson

And here you can find 10 Great Lessons Highly Successful People Have Learned From Failure.

8. Be Concise

Rambling on at meetings, in emails and even when introducing yourself to new clients can waste a lot of people’s time.

One way is to practice and sharpen your “elevator speech,”[2] which tells people in 30 seconds or less why they need your skills and how they can benefit from doing business with you.

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Just think of the many situations where this could be useful:

  • Making new contacts
  • Talking about yourself at a job interview
  • Meeting people at conferences or parties
  • Phone calls to new clients

9. Ask the Right Questions

“You can tell whether a man is clever by his answers. You can tell whether a man is wise by his questions.” — Naguib Mahfouz

How do you get feedback? The secret is to ask the right questions at the right time.

When you do this, you are gathering the information you need to help in decision making. This will save you time and you will be able to cut meetings to a minimum.

Forbes magazine reports on research that they carried out on asking the right questions.[3] When that happens, the positive effects are increased by 400%. There are also other benefits in staff motivation and a positive impact on the company’s bottom line.

Lifehack’s CEO Leon has shared about how to ask for feedback to learn faster: How to Learn Quickly And Master Any Skill You Want

10. Learn as Much as You Can

You should always be on a steep learning curve. Look at your skills profile and determine where you need to fill a gap. Talk to important connections and network in your niche.

Keep up to date on trends and developments. It is a fact-changing world. When an opportunity arises, you will be the best equipped to seize it because you have never stopped learning. Just another way of working smarter.

“Live as if you were to die tomorrow. Learn as if you were to live forever.” — Mahatma Gandhi

11. Look After Your Greatest Resource

No, your greatest resource is not time. It is YOU.

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If you do not get enough sleep, exercise and relaxation, you find that you become less and less productive. You begin to work longer and longer hours, which is the exact opposite of what you want.

What you should be doing is making sure you are in the best shape. It is useful to remember that you need a break of 15 minutes after every one and a half hours of work.[4]

Taking breaks and getting fresh air and exercise is one of the best ways of working smarter, not harder.

12. Don’t Fall into the Trap of Working Smarter and Harder

As a society, we are obsessed with doing everything smarter so we are more efficient and we save time all around.[5]

But the most important thing to remember is to accept when we are ready to switch off that computer and not fill up the time with even more work!

The Bottom Line

The key to greater productivity is to work smarter, not harder. Working smarter saves precious time and energy for the things that really matter — your life goals, your personal growth, your health and your relationships.

Stop working for more hours and start working smarter!

More About Working Smart

Featured photo credit: Unsplash via unsplash.com

Reference

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