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5 Ways Good SEO Could Help Turn Your Business Around

5 Ways Good SEO Could Help Turn Your Business Around

Just like the orthodox store business transactions operate with certain tools for the growth and establishment of businesses, the online business platform also has certain tools with which it enhances businesses. One of these major tools that is misunderstood and underestimated by many business owners is Search Engine Optimization (SEO). SEO is the process of designing your webpage for optimal visibility on popular search engines. You should not underestimate this online tool, as it has the capacity to turn your business around and make it that huge business of your dream. Here are 5 basic ways good SEO could turn your business around.

1. It enhances your business’ visibility

The growth of your online business is directly tied to how visible it is to the buyers that are looking for it. About 80% of buyers search the popular engines for the product they are looking for, so being where you can be found would no doubt turn your business around.

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A good SEO guarantees you more visibility on popular search engines through its search engine-friendly content and well-designed keywords. Maximizing your online presence to turn your business around can only be achieved through good SEO that brings you to the forefront on search engines; the first page of results on search engines enjoys about 70% of a searcher’s attention. So, finding your way to the first page through good SEO will increase the clicks on your webpage, and maybe even your patronage. Why would you hide in a corner when you can be where your buyers are looking for you on the search engines?

2. SEO increases your sales

The primary reason for a product or service search by customers is to purchase those items; if not now, in the nearest future. Your online business has a good chance of being patronized by the searchers who actually need your product. The reason people search for products and services online is because they need them. You have a higher chance of making sales from most of the clicks that you get on your website through good SEO. The turnaround that your business needs is that of increased sales, which is guaranteed by good SEO. Once your online business starts experiencing an increase in sales, then it will no doubt be turned around.

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3. It improves your credibility

Small businesses that have high credibility have an advantage over large scale businesses with little or no credibility. Though it may appear that the large scale businesses without credibility are having a good day, it is only a matter of time for the small but credible business to overturn it. Good SEO could turn your business around by imprinting your business on the mind of the searchers.

Popular search engines like Google enjoy much credibility with the people. Seeing a particular business on Google and other popular search engines allays any skepticism the buyers might have. The silent belief is that once it appears on Google, it must be reliable and good. This is the premise most SEO experts use to help make small businesses more competitive. Appearance on virtually all the result pages will no doubt boost your business.

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4. It puts you on the same platform with your competitors

If your competitors in the business world are involved in SEO, why not you too? You put yourself in the right shape to compete favorably with your competitors by having good SEO. Good SEO puts you on the same platform with well established businesses and grants you the same opportunity to thrive. An online business that doesn’t have good SEO has only been set up to naturally be pushed out of market. Appearing on the same result page with more popular and prosperous businesses boosts your credibility. The truth is that your competitors are doing it, and the turn around you so much desire for your business could be tied to it.

5. SEO helps you understand your customers better

The goal of every business is to grant their customers value and satisfaction for the money spent on the product. Understanding the minds of your customers is central to your ability to meet their needs.

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Popular searches like Google have tools through which they track and record the behavioral pattern of the customers. An insight is given into their tastes, race, region, educational background, etc., through their searches, feedback, and reviews. This information enables you as a business owner to operate in a way that suits your customers. Knowing what they are looking for will empower you to make decisions that will enhance your ability to satisfy your customers. Once your customers are assured of getting real value for their resources, they will keep patronizing and recommending you to those in their circle of influence. This could turn your business around faster than you imagined.

Featured photo credit: WDnet Studio via pexels.com

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Zuhair Sharif

Digital Marketer

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Last Updated on May 15, 2019

10 Most Successful Entrepreneurs and What We Can Learn from Them

10 Most Successful Entrepreneurs and What We Can Learn from Them

Apart from making crucial decisions for their own businesses, entrepreneurs innovate and grow their ideas. Albeit there being no cookie-cutter answer that fits everyone’s experiences, taking a look at some of the most successful entrepreneurs today, you might spot some similar traits and characteristics.

Starting and nurturing a business entails a great amount of hard work and commitment. However, for aspiring entrepreneurs who are prepared to dedicate themselves to their vision, here are 10 most successful entrepreneurs you can learn from:

1. Melanie Perkins: Know Your Worth and Keep Trying

    Melanie Perkins founded Canva, a Sydney-based business valued at $1Billion having successfully raised a number of rounds of successful funding and boasting more than 10 Million users in 179 countries.[1]

    She told BBC that one of the biggest challenges she faced getting into the business was talking about her company’s accomplishments when she first got to Silicon Valley. She attributed this difficulty to a cultural difference where Australians tend to ‘talk down’ their achievements and this would slow down her fundraising progress for a few years.

    Despite hundreds of rejections, Melanie emerged three years later with a much clearer strategy and stronger investor pitch that prompted a series of fundraising rounds netting the company $82Million of funding in total.[2]

    2. Bill Gates: Keep Learning and Exploring

      If you don’t know Bill Gates, you likely know the company he founded – Microsoft.

      Bill Gates’ story is a prime example of nurturing an idea that might seem out of this world but make sense in the future. One of the most successful entrepreneurs in history did not complete his degree at Harvard University to pursue a vision that the technology would soon become the future.

      He told a white lie to Altair, saying that he had made a computer program for them, therefore pushing himself to create a system that would change modern history.

      “The most important speed issue is convincing everyone that the company’s survival depends on moving as fast as possible.”

      Gates’ success is built on self-improvement and the seeds of an idea.

      3. Elon Musk: Never Stop Innovating

        Traditional thinking suggests that in order to become a successful entrepreneur, one must focus in a single field or industry.

        Elon Musk, however, breaks that rule.

        Today, the multifaceted tech entrepreneur, investor, and engineer advocates for the diversification of skills and businesses by delving into various fields of interest.

        When done right, skills in a single domain can be carried over then applied into contrasting industries to create something new the world might need. Musk owes his accomplishments to a constant thirst for knowledge.

        Having birthed Tesla and a myriad of products across the arenas of aeronautics and software design, Musk continues to evolve as an entrepreneur and plans to innovate for the long haul.

        4. Richard Branson: Develop People First

          British entrepreneur Richard Branson founded Virgin Records in the early 1970s. Virgin Records has since grown into the Virgin Group, today responsible for over 400 companies.

          The billionaire is strongly particular about working with a team that shares his core values and aspirations.

          Branson believes that managing a business can become taxing, thus he acknowledges his employees for putting in the effort that they have.

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          A good leader knows how to raise morale for positive productivity. Utilising emotional intelligence and compassion is a game changer in seeing results within a team.

          Branson’s supports the idea of nurturing a positive work environment, with the belief that credentials must go hand-in-hand with an enthusiasm for work.

          5. Jeff Bezos: A Relentless Focus on Customer Satisfaction

            Having founded Amazon, Jeff Bezos is known to be one of America’s most successful entrepreneurs. The e-commerce pioneer fixates himself on angry customers with the belief that a business’s loopholes are found in the experiences of unsatisfied customers.

            For the 8th year in a row, customers have ranked Amazon as the number one in customer service (according to the American Customer Satisfaction Index).

            While numerous companies ignore unhappy customers, Bezos found success in learning from reviews and surveys. By focusing on customer service, Amazon shows they care, both for their customers and for rising above their competitors.

            While praise and recognition are signs that a business is accelerating, criticism is an opportunity to improve a product or a service.

            6. Mark Zuckerberg: Start Small, Think Big

              Valued at over 55 billion dollars today, Mark Zuckerberg built the first version of what would become a social networking giant in his Harvard University dorm room. As one of the world’s youngest entrepreneurs, Zuckerberg undoubtedly took countless calculated risks to get his brilliant idea to its current status with 2.38 billion active monthly users.

              “The biggest risk is not taking any risk.”

              He’s always daring to explore with a fearless mindset.

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              The young tech entrepreneur never shied away from innovating outside of the box. Soon after Facebook became a hit to users and advertisers, big corporations took interest in buying Facebook from Zuckerberg.

              However, he took the risk and decided to stay with his creation. Turning down billions of dollars offered by Yahoo CEO, Terry Semel, he envisioned turning his brainchild into something much bigger than what it already was then.

              7. Steve Jobs: Live Your Own Dreams

                Steve Jobs lived a rocky path all his life and an aspect of which is a tumultuous career.

                The founder of Apple endorsed his beliefs on the temporality of life and limitations of time. He preached about the importance of working on the very legacies people wish to leave behind, an achievement he’s undoubtedly etched into the the archives of human history.

                Never one to hide under someone’s shadow, Jobs did not live by anybody else’s principles so he formed his own. He tirelessly dedicated himself to building a unique brand of products that became the benchmark for contemporary technology.

                After his highs and lows through his brief battle with cancer, Jobs concludes with yet another lesson to takeaway from his remarkable life. “No matter how much money you have, even the richest man can’t buy time.”

                8. Warren Buffett: Balance is Essential to Success

                  Despite being the third wealthiest person in the world, Warrant Buffett sported a frugal lifestyle for most of his life.

                  After buying a house in Omaha, Nebraska for just above 31,000 dollars, he has lived there since 1958. As a leading investor and a founder at Berkshire Hathaway, Buffett believes in setting aside an amount to save and spend only on necessities.

                  With a long term goal as a top priority in mind always, treating oneself can be sustainable once in a while. He advices to save money by deciding first and foremost what aspects to scrimp on and what aspects to splurge on to ensure a happy and balanced lifestyle.

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                  9. Jack Ma: Never Give up

                    On every journey to success, everybody stumbles and arrives at roadblocks. Some more than most, like Jack Ma, who survived countless rejections and failures only to get back up and brave every storm.

                    Ma is the founder of multinational technology conglomerate Alibaba Group. Despite being rejected to Harvard after every one of his 10 applications, Ma was never defeated.

                    His grit and tenacity is a fine testament to the fact that grades do not determine a future. While qualifications on paper are important, the development of skills and an attitude is just as helpful in making a recipe for success.

                    Despite finding himself in the verge of bankruptcy in the 1990s, Jack Ma possessed the resilience to put one foot in front of the other until he finally made it. “It’s important to have patience,” he says.

                    10. Tan Min Liang: Passion Can Pay Off

                      Tan Min Liang is the founder of the leading high-performance gaming hardware, Razer. Always on the look out for new opportunities to connect and scale his business, Tan has been bold in making many of his life’s decisions.

                      Having deviated from a traditional path set by a family that consists of doctors and lawyers, Tan was to find his life’s work and passion while gaming with his older brother.

                      The idea was simple: there were so many games out there to play, however, there were hardly any gaming equipment to match this.

                      So he dropped out of law and began going a different direction, into creating solutions in the gaming industry. At the start of 2019, Tan wrote to tech luminary Elon Musk to which Musk’s reply suggested of a joint venture between two of the most successful entrepreneurs today.

                      Final Thoughts

                      In today’s cutthroat world, the road to becoming a successful entrepreneur is a long and arduous process trailed with ups and downs. A valuable lesson that a good hand of entrepreneurs would love to convey to aspiring entrepreneurs is to keep the spirit of innovation and to explore uncharted waters.

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                      Learning from experience and failure is one direction to a desired end goal. Exhibiting the same dedication and grit so many entrepreneurs have through their unexpected careers – today’s budding visionaries ought to hang on their dreams and leave room for improvement along the way.

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                      Featured photo credit: Patrick Tomasso via unsplash.com

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