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5 Ways Good SEO Could Help Turn Your Business Around

5 Ways Good SEO Could Help Turn Your Business Around

Just like the orthodox store business transactions operate with certain tools for the growth and establishment of businesses, the online business platform also has certain tools with which it enhances businesses. One of these major tools that is misunderstood and underestimated by many business owners is Search Engine Optimization (SEO). SEO is the process of designing your webpage for optimal visibility on popular search engines. You should not underestimate this online tool, as it has the capacity to turn your business around and make it that huge business of your dream. Here are 5 basic ways good SEO could turn your business around.

1. It enhances your business’ visibility

The growth of your online business is directly tied to how visible it is to the buyers that are looking for it. About 80% of buyers search the popular engines for the product they are looking for, so being where you can be found would no doubt turn your business around.

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A good SEO guarantees you more visibility on popular search engines through its search engine-friendly content and well-designed keywords. Maximizing your online presence to turn your business around can only be achieved through good SEO that brings you to the forefront on search engines; the first page of results on search engines enjoys about 70% of a searcher’s attention. So, finding your way to the first page through good SEO will increase the clicks on your webpage, and maybe even your patronage. Why would you hide in a corner when you can be where your buyers are looking for you on the search engines?

2. SEO increases your sales

The primary reason for a product or service search by customers is to purchase those items; if not now, in the nearest future. Your online business has a good chance of being patronized by the searchers who actually need your product. The reason people search for products and services online is because they need them. You have a higher chance of making sales from most of the clicks that you get on your website through good SEO. The turnaround that your business needs is that of increased sales, which is guaranteed by good SEO. Once your online business starts experiencing an increase in sales, then it will no doubt be turned around.

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3. It improves your credibility

Small businesses that have high credibility have an advantage over large scale businesses with little or no credibility. Though it may appear that the large scale businesses without credibility are having a good day, it is only a matter of time for the small but credible business to overturn it. Good SEO could turn your business around by imprinting your business on the mind of the searchers.

Popular search engines like Google enjoy much credibility with the people. Seeing a particular business on Google and other popular search engines allays any skepticism the buyers might have. The silent belief is that once it appears on Google, it must be reliable and good. This is the premise most SEO experts use to help make small businesses more competitive. Appearance on virtually all the result pages will no doubt boost your business.

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4. It puts you on the same platform with your competitors

If your competitors in the business world are involved in SEO, why not you too? You put yourself in the right shape to compete favorably with your competitors by having good SEO. Good SEO puts you on the same platform with well established businesses and grants you the same opportunity to thrive. An online business that doesn’t have good SEO has only been set up to naturally be pushed out of market. Appearing on the same result page with more popular and prosperous businesses boosts your credibility. The truth is that your competitors are doing it, and the turn around you so much desire for your business could be tied to it.

5. SEO helps you understand your customers better

The goal of every business is to grant their customers value and satisfaction for the money spent on the product. Understanding the minds of your customers is central to your ability to meet their needs.

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Popular searches like Google have tools through which they track and record the behavioral pattern of the customers. An insight is given into their tastes, race, region, educational background, etc., through their searches, feedback, and reviews. This information enables you as a business owner to operate in a way that suits your customers. Knowing what they are looking for will empower you to make decisions that will enhance your ability to satisfy your customers. Once your customers are assured of getting real value for their resources, they will keep patronizing and recommending you to those in their circle of influence. This could turn your business around faster than you imagined.

Featured photo credit: WDnet Studio via pexels.com

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Zuhair Sharif

Digital Marketer

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Last Updated on November 5, 2018

20 Best Places to Work for a Great Career in 2018

20 Best Places to Work for a Great Career in 2018

Looking for a job? There’s no doubt to the fact you will want to work with a company that appreciates you for who you are.

Well, good news. The labor market today is one that has peened up with more opportunities for advancement and personal employee improvement. This is partly due to the fact that a lot of companies have been made to understand the value of their biggest assets: the employees.

To wit, here’s a list of companies- across a wide array of industries- that have been able to develop working environments that are healthy and accommodating to workers.

Take a look at these 20 best place to work for a great career:

1. Salesforce, San Francisco, California,

    Salesforce is in the information technology business and the company ranks highest due to their commitment to learning and innovation. They are ready to try new things and everyone with a new idea is always welcome to share it at the company. The company has also been known to exhibit an exceptional approach to alignment.

    Find out more about careers in Salesforce

    2. Wegmans Food Markets Inc.,Rochester, New York

      Based in Rochester, New York, employees have been known to enjoy a sense of purpose from working here. The company has been able to achieve an optimal level of engagement across all working tiers and they’ve been able to achieve great things together. They even do deliveries.

      Find out more about careers in Wegmans

      3. Ultimate Software, Weston, Florida

        Employees get amazing benefits here but that’s not the only reason why this place is so awesome to work. Whenever there is a need or a death of an Ultipeep or any of other family members, the company shows love and support like no other.

        Find out more about careers in Ultimate Software

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        4.The Boston Consulting Group, Inc., Boston, Massachusetts

          Development is at the center of anything that goes on here. The business is about people and employees are the company’s biggest asset. Employees are able to challenge the status and also leave impacts on clients.

          Find out more about careers in The Boston Consulting Group

          5. Edward Jones, St. Louis, Missouri

            Edward Jones is admired for their ability to acknowledge history without being mired down by it. The company builds on a solid foundation but there is also a level of flexibility that allows for innovation.

            Find out more about careers in Edward Jones

            6. Kimpton Hotels and Restaurants, San Francisco, California

              Kimpton is a trendsetter in the hospitality industry. The company always strives to try something different and that perspective is welcomed there at all times. Enjoy the weekends with luxury rooms, conformable mattress, furnished and well dressed service staff. A great opportunity for job seekers.

              Find out more about careers in Kimpton Hotels and Restaurants

              7. Workday, Pleasanton, California

                Newbies will find no issues with feeling welcome and at home here as this has always been a core culture component of the IT giant. Everyone is treated like family and this fosters a sense of oneness.

                Find out more about careers in Workday

                8. Genentech, South San Francisco, California

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                  Here, employees are encouraged to be themselves. There is a feeling of care, safety, and acceptance that you get here that you can’t get at many firms. The development of an all-inclusive environment has always been foundational.

                  Find out more about careers in Genetech

                  9. Deloitte, New York, New York

                    Deloitte is one of the biggest professional service providers in the world, noted for their focus on constant learning, development and improvement. They invest in their employees and are concerned about their well being.

                    Find out more about careers in Deloitte

                    10. Baird, Milwaukee, Wisconsin

                      Baird is a financial services provide that is known for adopting a “no asshole policy’ which guides the way people relate with and respect each other, regardless of their position on the company’s hierarchy.

                      Find out more about careers in Baird

                      11. Quicken Loans, Detroit, Michigan

                        At Quicken Loans, the views and opinions of everyone are respected and heard. The organization is revered for the amount of investment they put in their team members and everyone looks for ways to grow and be better.

                        Find out more about careers in Quicken Loans

                        12. Capital One, Mclean, Florida

                          Capital One has adopted a culture that encourages employees to take risks and try new things. They foster a healthy work-life balance and associates are challenged to live better lives.

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                          Find out more about careers in Capital One

                          13. Cooley LLP, Palo Alto, California

                            Cooley LLP is a law firm known for their ability to care about the company culture and being able to develop a working environment that is empowering and fun. Cooley is known to go for the best when it comes to their employees, regardless of the occasion.

                            Find out more about careers in Cooley LLP

                            14. Southern Ohio Medical Center, Portsmouth, Ohio

                              The medical center has been known for their propensity to delegate so much to their employees, thereby providing them with the ability to grow and learn on the job. In the end, you get a workplace that is all-engaging and super fun.

                              Find out more about careers in Southern Ohio Medical Center

                              15. American Express, New York, New York

                                American Express is a firm that celebrates wins, no matter how small. Everyone is made to share the same attitude towards service and the people they are to serve, thereby making people care about what they do.

                                Find out more about careers in American Express

                                16. Adobe Systems Inc., San Jose, California

                                  The culture at Adobe Systems is one that encourages employees to develop their own ideas and get a strong viewpoint. As opposed to encouraging competition, work-life balance is fostered everywhere here.

                                  Find out more about careers in Adobe Systems Inc.

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                                  17. The Cheesecake Factory Inc., Calabasas, California

                                    The Cheesecake Factory rewards dedication and hard work. Promotions come pretty easy, and there is always space for guidance to develop your experience and skills.

                                    Find out more about careers in The Cheesecake Factory Inc.

                                    18. Sap America, Newtown Square, Pennsylvania

                                      If you’re looking for a new career path, SAP might be the best bet for you. The company is adept at recognizing value and transferable skills. And you can always look for a new path while maintaining your employment.

                                      Find out more about careers in Sap America

                                      19. NVIDIA Corporation, Santa Clara, California

                                        NVIDIA is known for looking after even the smallest of things. With even a “pets allowed” policy this company accepts you for who you are, and helps you to work within your personality. Advancement is also fostered, and you are able to collaborate effectively.

                                        Find out more about careers in NVIDIA

                                        20. KPMG LLP, New York, New York

                                          Communication and progressive collaboration are the foundation of this company’s workforce treatment. Regardless of the level you are, someone is always at the ready to help and the company rewards extra effort with gratitude.

                                          Find out more about careers in KPMG LLP

                                          All in all, it’s safe to say that you will be able to find somewhere to apply your skills (whatever they are) that is all inclusive and highly accommodative. Companies today are being made to understand how much they can get when they treat their employees right and this has opened the door to an encouraging work environment for all.

                                          Happy job hunting!

                                          Featured photo credit: Pexels via pexels.com

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