Advertising
Advertising

5 Ways Good SEO Could Help Turn Your Business Around

5 Ways Good SEO Could Help Turn Your Business Around

Just like the orthodox store business transactions operate with certain tools for the growth and establishment of businesses, the online business platform also has certain tools with which it enhances businesses. One of these major tools that is misunderstood and underestimated by many business owners is Search Engine Optimization (SEO). SEO is the process of designing your webpage for optimal visibility on popular search engines. You should not underestimate this online tool, as it has the capacity to turn your business around and make it that huge business of your dream. Here are 5 basic ways good SEO could turn your business around.

1. It enhances your business’ visibility

The growth of your online business is directly tied to how visible it is to the buyers that are looking for it. About 80% of buyers search the popular engines for the product they are looking for, so being where you can be found would no doubt turn your business around.

Advertising

A good SEO guarantees you more visibility on popular search engines through its search engine-friendly content and well-designed keywords. Maximizing your online presence to turn your business around can only be achieved through good SEO that brings you to the forefront on search engines; the first page of results on search engines enjoys about 70% of a searcher’s attention. So, finding your way to the first page through good SEO will increase the clicks on your webpage, and maybe even your patronage. Why would you hide in a corner when you can be where your buyers are looking for you on the search engines?

2. SEO increases your sales

The primary reason for a product or service search by customers is to purchase those items; if not now, in the nearest future. Your online business has a good chance of being patronized by the searchers who actually need your product. The reason people search for products and services online is because they need them. You have a higher chance of making sales from most of the clicks that you get on your website through good SEO. The turnaround that your business needs is that of increased sales, which is guaranteed by good SEO. Once your online business starts experiencing an increase in sales, then it will no doubt be turned around.

Advertising

3. It improves your credibility

Small businesses that have high credibility have an advantage over large scale businesses with little or no credibility. Though it may appear that the large scale businesses without credibility are having a good day, it is only a matter of time for the small but credible business to overturn it. Good SEO could turn your business around by imprinting your business on the mind of the searchers.

Popular search engines like Google enjoy much credibility with the people. Seeing a particular business on Google and other popular search engines allays any skepticism the buyers might have. The silent belief is that once it appears on Google, it must be reliable and good. This is the premise most SEO experts use to help make small businesses more competitive. Appearance on virtually all the result pages will no doubt boost your business.

Advertising

4. It puts you on the same platform with your competitors

If your competitors in the business world are involved in SEO, why not you too? You put yourself in the right shape to compete favorably with your competitors by having good SEO. Good SEO puts you on the same platform with well established businesses and grants you the same opportunity to thrive. An online business that doesn’t have good SEO has only been set up to naturally be pushed out of market. Appearing on the same result page with more popular and prosperous businesses boosts your credibility. The truth is that your competitors are doing it, and the turn around you so much desire for your business could be tied to it.

5. SEO helps you understand your customers better

The goal of every business is to grant their customers value and satisfaction for the money spent on the product. Understanding the minds of your customers is central to your ability to meet their needs.

Advertising

Popular searches like Google have tools through which they track and record the behavioral pattern of the customers. An insight is given into their tastes, race, region, educational background, etc., through their searches, feedback, and reviews. This information enables you as a business owner to operate in a way that suits your customers. Knowing what they are looking for will empower you to make decisions that will enhance your ability to satisfy your customers. Once your customers are assured of getting real value for their resources, they will keep patronizing and recommending you to those in their circle of influence. This could turn your business around faster than you imagined.

Featured photo credit: WDnet Studio via pexels.com

More by this author

Zuhair Sharif

Digital Marketer

5 Effective Pest Control Methods 7 Little-known Hacks for Bigger Arms 6 of the Best Dog Breeds for Emotional Support 5 Mind-blowing Health Benefits Of Playing Mobile Games 10 Essential Items To Check Off Your List When Going on A Business Trip

Trending in Marketing

1 8 Life-Changing Skills You Can Learn in Less Than 6 Months 2 7 Things To Consider Before Hiring An Advertising Agency 3 9 Things Every Marketer Should Do 4 Tips for Designing Your Plastic Surgery Website for Optimal Marketing 5 SEO Tools Every Business Should Be Using in 2017

Read Next

Advertising
Advertising

Last Updated on September 20, 2018

How to Be Happy at Work and Find Fulfillment in Your Career

How to Be Happy at Work and Find Fulfillment in Your Career

If you’re going to spend 1/3 of our life at work, you should enjoy it, right?

Trust me, I know that’s easier said than done. Difficult coworkers, less-than-desirable tasks, or even just being in the wrong position can all lead to a lack of enjoyment and fulfillment in your work.

But what if I told you it doesn’t have to be this way? Or better yet, if you struggle with all of the above (and then some), what if I told you that enjoying your work and finding fulfillment regardless of those obstacles is possible?

Don’t believe me? I don’t blame you because I was there too. Before implementing the tips below, I struggled to get through each day, much less find real fulfillment, in the office. Now, even after the toughest days on the job, I still come away with feelings of pride, accomplishment, and fulfillment. The best news is, so can you.

If you’re ready to make those hours count and find happiness and fulfillment in the office, then read on to find out how to be happy at work and find fulfillment in your career:

1. Discover the root(s) of the problem

For this first step, we’ll need to think back to 8th-grade physics (humor me). We all know Newton’s 3rd law, “for every action, there is an equal and opposite reaction.” When you think about it, the same can be said outside of physics, and we see this law play out in our daily lives, day after day.

Simply put, all the issues we deal with in the office (and life in general) affect us in a noticeable way.

If you’re appreciated at work, like the work you do and receive frequent praise, promotions, or raises, then this will probably have an altogether positive effect on your life in the office.

But what if we reverse this? What if you feel under appreciated, get passed up for promotions, or get denied raises? This is sure to affect the way you feel at work on a negative level.

Advertising

So, before you can implement the steps of feeling happy and fulfilled at work, we first have to discover the reasons why you don’t feel that way already.

Think about it, write a list, or make a mental note. Run through all the reasons you’re dissatisfied in the office, and don’t hold back. Knowing the exact obstacles you’re facing will make overcoming them that much easier.

In fact, as a side-challenge to this article, I recommend picking the top three reasons contributing to your dissatisfaction at work and using the following tips to tackle them.

2. Practice gratitude for an instant uplift

Did you know the simple act of feeling grateful can increase your happiness and make you more fulfilled at work?[1]

Well, it’s true, and it’s scientifically proven.

Dr. Lisa Firestone notes that practicing gratitude “reminds us of what we lacked in the past.” Meaning, it serves as both a boost to happiness and a bit of a wake-up call that things have been or could be, much worse.

Trying to conjure up feelings of gratitude can seem almost impossible when your work situation seems bleak, but hear me out: There are incredibly easy ways to get started and it doesn’t involve trying to “force” yourself to feel grateful about things that stress you out.

For an instant pick-me-up, try this:

Find a loose piece of paper, a blank sticky note, or anything you can write on, be it physical or digital. List just three things that you are absolutely without-a-doubt thankful for in your life.

Now here’s the trick: Don’t just list what you’re grateful for, you have to list why you’re grateful for them, too.

Advertising

For example, simply saying “I’m grateful for my kids” will probably make you feel good, sure, but what if we could amplify the warm, fuzzy feeling into real, lasting motivation?

Instead, write the reason you’re so thankful for your children. Is it because they make you laugh and forget about other stressors? Or maybe they help to remind you of why you go to work every day in the first place?

Whatever your reasons may be, jot them down and keep your list somewhere you can see it while you work. A quick glance at your gratitude list throughout the day can provide powerful, positive motivation to keep going.

Bonus:

If you can find just three things to be thankful for that specifically relate to your job, and list why those things make you grateful, your list can also help you find fulfillment in your work itself which can give you an even bigger boost of positivity throughout the day.

3. Take meaningful time for yourself

We all know creating a strong work-life balance can be crucial to feeling satisfied in our jobs, but rarely do we ever address how we’re spending our time outside of work.

Many of us survive a 9-hour work day and commute home only to find ourselves busy with our personal to-do lists, running a household, and taking care of a child (or 2 or 3, and so on).

If you spend all your time working, whether in the office or within your household, you’re going to feel drained at some point. This is why setting meaningful time for yourself every day is highly important.

Look, I get it: I don’t know anyone in the working world who can shun all responsibility for a 3-movie marathon or happy hour with friends whenever they feel like it. But finding time for yourself, be it just 30 minutes to an hour, can really make a difference in how you feel at work.

This works because you’ll have time to actually relax and let the day’s stress melt away while you enjoy something just for you. The to-do lists and stressors will still be there after you’re refreshed and ready to tackle them.

Advertising

No time for me-time? Try this:

If you have a busy household, you’ll need to capitalize on a block of time you know will be completely uninterrupted. The easiest way to do this: try waking up 30 minutes to an hour earlier than usual (or push bedtime back an hour if you’re a night owl, like me) and take time to do something you enjoy.

This could be reading with a cup of tea, catching up on Facebook, spending time on a passion project—anything! As long as it’s meaningful to you, it works!

Bonus:

Starting your day with meaningful time for yourself can set you up to have a positive mood that lasts well into office hours, and having your me-time in the evening can give you something positive to look forward to during the day.

4. Get productive and feel accomplished

Don’t you just love the feeling of checking the last item off of a hefty to-do list? That’s because self-motivation can be a huge driver of positivity and success.

When we accomplish something, no matter how small, it makes us feel good, plain and simple. Applying this tactic to your daily work can be the motivator you need to find fulfillment during the daily office grind.

While there are tons of steps to get more done at work, I’ll share my personal favorite: Prioritizing.

Now, many people handle prioritizing differently. Some like to tackle the little tasks first so they can spend focused time on the big to-dos. Others like to knock out the big items first and get to the smaller ones when they can.

No matter which camp you’re in, you may be missing one crucial step: Time management.

So how’s this work? When you factor in the amount of time your priorities will take, it can transform your productivity ten-fold.

Advertising

Say you have three top priorities for the day. You might jump into the smaller ones or the bigger ones depending on your preferred method, and then find yourself out of time and bringing work home with you at the end of the day.

This is prevented when you factor in time. Knowing how long each item will take, or deliberately setting specific blocks of time for your priorities can help you accomplish more in the same 8-9 (or 12) hours that you typically spend at work.

Try this:

Take a look at your priorities and consider how long they should take. Pop into your Google calendar (or Filofax, whatever works for you) and schedule time to work on your priority items around any important meetings or events of the day.

The most important thing to remember is to stick to your dedicated time.

Often, when we know exactly how long we have to work on something (and honor this time limit), we’re motivated to get more done on time to avoid taking work home at the end of the day.

The bottom line

There’s no need to waste 1/3 of our lives feeling unsatisfied at work. Luckily, you now have the tools to get started, take back your time, and become happy and fulfilled at work again.

The only question is — which tip will you try first?

Featured photo credit: Ellyot via unsplash.com

Reference

[1]Psychology Today: The Healing Power of Gratitude

Read Next