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7 Things To Consider Before Hiring An Advertising Agency

7 Things To Consider Before Hiring An Advertising Agency

When running a business, you may find that you want to engage the services of an advertising agency to manage some, or even all, of the marketing for your business. Hiring an agency is a big step, as once you have done so, you will be better able to track your costs. All your marketing and advertising will be managed as an entirety, and you can consolidate your costs in those areas. Choosing the right agency for your company requires some careful thought, so here are a few things for you to consider before making the decision.

1. Your budget

Affordability is the biggest component of in making marketing plans. Your big dreams are only feasible if you have the funds available to make them come true. Having a well-developed marketing plan, along with knowledgeable advisers for your company, should help you determine your budget for promoting your business. The fine line between too much and too little is a crucial razor’s edge.

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2. The type of service

Your budget will determine whether you should engage a full-service agency or take advantage of the less costly option of freelance professionals in advertising. While agencies that manage advertising and web development typically expect to take care of a wide spectrum of promotional material for a business, you can find those who are willing to work only on specific activities that you designate, such as only creating brochures or handling marketing activities. It’s an accepted fact that by working with a full-service agency, your costs will be higher but without a guarantee that you’ll be getting higher quality work. A lot of freelancers are veterans of agencies, the best freelancers will also be more willing to limit their efforts to your specific needs at a given time. Keep in mind, though, that if you need a variety of different services that require coordination, you may be more satisfied in going with an agency.

3. Industry expertise

Once you have made the decision to go with any agency, it is wise to seek out those organizations that have some familiarity with your type of business. Frequently, a small business will engage an agency based on the recommendation of other small businesses with little regard to the fact that none of those enterprises have anything in common with their own operation. Be careful, however, in choosing the agency with experience in your field.

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4. The tasks

Going in with a plan is always a good idea. Prepare for your meeting with representatives from the ad agency by doing these specific things within your own business:

  • Set up an interview team if you want others to participate in selecting an agency
  • With the team, outline the specific marketing needs you have
  • Review budgets
  • Agree on a schedule and deadline for choosing an agency
  • Give one team member the responsibility of seeking out candidate agencies and discussing desired services and budgets.

5. Size of people involved

Selecting from a variety of sources, including colleagues’ references, personal experiences, and local telephone directories, decide on agencies to interview. Of course, the bigger your budget, the more agencies you should interview.

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Before meeting with the agency representatives, request the following information from each candidate:

  • Those agency employees to be assigned to your projects
  • Samples of work previously performed for companies in your type of business
  • Anticipated fees, per job or on an hourly basis

It’s also important to get a sense of how each agency operates by asking for a personal tour of each of their offices before meeting with your committee for the formal interview. Request client references so that you can speak with them regarding the efficiency, timeliness, and flexibility of the agency. Ask these references if they believe that the work of the agency has been instrumental in establishing or improving the client’s business image.[1]

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6. What to conduct during interview

While you are interviewing each agency, delve into the following areas:

  • Their experience with your type of business and accounts of this size
  • Actual examples of work they’ve done with prior clients
  • Their level of innovative, creative suggestions for types of advertising campaigns
  • How available key representatives will be for your projects
  • The “vibes” between both parties

Ask these kinds of questions:

  • What will make you successful at promoting our type of business?
  • Tell us about your relevant strengths and weaknesses.
  • What are your views about the ease of working with our media choices?
  • Do you see our expectations as being in line with our budget?
  • Can you offer additional/alternative marketing ideas?

7. Before signing any contracts

Once you have selected the best agency for your needs, make a written agreement of all specifics, including financial agreements, ad creation timelines, property insurance options, the specific division of responsibilities, and ownership of the creative product. Make sure you should include your business advisor and your attorney in all phases of the process.

Reference

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Junie Rutkevich

Game Developer of iXL Digital

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Last Updated on June 25, 2019

How to Ace an Interview: 10 Tips from a Professional Career Advisor

How to Ace an Interview: 10 Tips from a Professional Career Advisor

Wondering how to ace an interview? In this article, you will learn everything you need to nail your dream job — from resume submission to the end of the interview cycle.

In order to land a job interview, you must start with submitting a great resume. Submitting resumes is generally done by, “apply now”, the way many apply for consideration to a job requisition. Even if not applying the tradition way, let’s say, emailing someone in your network about an opportunity- you will still need a great resume.

So first thing first, work on your resume.

Today in the United States, 98% of organizations use applicant tracking systems (ATS) to extract information from an applicant’s resume to build a digital applicant profile that can be searched, filtered, and/or ranked.[1] So, a resume that is ATS friendly is part one for landing and acing a job interview.

To do this, a resume must have certain formatting and keywords to get the resume through the scan and into the hands of a recruiter. Without a resume that works with and for today’s technology and requirements, an interview can be difficult to land.

Here’s a great DIY Resume Guide (Do it Yourself Resume Guide) to help you craft an ATS and Recruiter friendly resume:[2]

There used to be a time where a job application was enough, today, an ATS friendly resume leads all methods in landing a job interview.

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Now, let’s talk about acing that interview.

A job interview is part 2 of the job application process. An interview is where applicants that have met the minimum requirements are selected to discuss the job opportunity with the employer or hiring manager.

Interviews are generally conducted via telephone, in person, and or applications/technology such as Skype. When the interview is landed, these 10 tips will help you ace the job interview:

1. Going for a Job Opportunity That Speaks to Your Passion

Having a passion for the job/ industry is extremely important. Doing something that aligns with inner passion is important for quality of life.

People that have passion for the job that they are interviewing for generally have better interview experiences. When we talk about what we love, it is seen in our faces, our body language, and heard in our tone. Here’re 10 Reasons Why Following Your Passion Is More Important Than Money.

In short, consideration of talents, discovering the things that make you happy and sad, and what you love losing yourself in.

2. Study the Job Description: Essential Job Functions and Qualification Requirements

Doing this will allow you the opportunity to develop examples of past and present experience that relate to the essential job functions and required qualifications.

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Examples of experience is always a plus for interviewers, painting a full picture goes a long way. Even when not asked for an example, it is always a plus to tie answers to interview questions to examples from your experience.

If there is a portfolio (work samples: images, writing samples, published work, videos, awards, etc.) of work- that’s even better!

3. Research the Company and the Interviewer(s)

Being an employee means entering into a relationship with an employer. In many areas of life, research is done prior to committing; researching a company prior to an interview is no different.

It is important to determine if the company is a good fit and therefore makes it easier to answer “why do you want to work here?” It helps better verbalize how past experience, skills, and values align with the company’s mission, and it shows the interviewer that you are interested in more than just a job.

4. Think Positive and Tap into Confidence

Positivity exudes confidence and both are necessary, so the employers knows that trust can be given.

Thoughts lead to action, therefore, operating from a positive perspective will reveal confidence. The goal of the interview is to land the job offer; employers need to believe that you believe in yourself so that they can believe you. Here are a few tips for positive thinking.

5. Have Copies of the Resume Used to Apply for the Job

It’s always good to be ready for extra interviewers in the room; many interviews today are panel interviews/ multi-person interviews.

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Though a resume was likely submitted with the application, it is always a good idea to come with extra copies in anticipation of the potential need. If there was no resume submission, it is crucial that you provide a copy during the interview; doing this shows the employer preparedness and resolution to challenges.

6. Plan for Behavior Based Interview Questions

Most companies use pre-selected questions, often times having a list of behavior-based questions. Usually these questions start with: “provide an example of”, “tell me about a time when”, and/or “describe a time/situation when”.

Having examples of problems solved and strategies used, initiatives led, contributions to teams and departments, will help ace a job interview. Painting a picture to help employers see skills, qualifications, and experience is extremely important during a job interview.

7. Make a List of Selling Points

It’s important to be proactive about the selling points that you want to make in an interview. This is where a portfolio works great! It is a great idea to make a list of selling points that reaffirms and demonstrates skills, qualifications, and experience.

Consider: awards, programs/ processes launched that led to cost savings and/or profitability, training/education, etc.

8. Showcase a Mixture of Personality and Professionalism

Companies like to make sure that interviewees are a good match for the company culture. Having a good balance of personality and professionalism during a job interview is key.

Personality can be shown when discussing hobbies, community service or extracurricular activities in answers to behavior-based questions, when describing your passion, and when discussing selling points.

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9. Have Your Questions Ready- Interviewing Isn’t One-Sided

Interviews are two-sided, like all relationships (an employee and employer agreement is a type of relationship). Before entering in many relationships, we all have a set of questions that we need answers to, prior to making the decision to commit.

Beyond doing this for self (because asking questions helps reduce doubt and uncertainty), it also shows the employer that there is interest in the company and its future and, shows that you are informed.

Here are a few considerations: “Can you tell me about the team I’ll be working with?”, “Why is this position open?”, and “What qualifications/ skills are important to succeed in this role?” You can also take a look at this guide for more idea: 7 Questions to Ask in a Job Interview That Will Impress the Interviewer

10. Follow-up with a Thank You Note

Interviewers love gratitude. Sending a “thank you for taking the time to discuss the job opening with me”, is very important to acing an interview.

Interviewers discuss one job opening with many applicants. A thank you note can serve as gratitude and the final chance to showcase selling points. This is also the opportunity to address any concerns that the interviewer may have had in the interview.

Summing It up

Consider a job interview a house. the foundation for acing a job interview is passion. The frame is a resume that lands the interview. The plumbing and electrical are showing up with confidence, providing a list of selling points, having examples of your experience and qualifications, and engaging the interviewer. The roof is showing gratitude with a thank you note.

More Tips About Job Interviews

Featured photo credit: Nik MacMillan via unsplash.com

Reference

[1] Jobscan: What is an Applicant Tracking System?
[2] Veronica Castillo: New Job- DIY Resume

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