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7 Things To Consider Before Hiring An Advertising Agency

7 Things To Consider Before Hiring An Advertising Agency

When running a business, you may find that you want to engage the services of an advertising agency to manage some, or even all, of the marketing for your business. Hiring an agency is a big step, as once you have done so, you will be better able to track your costs. All your marketing and advertising will be managed as an entirety, and you can consolidate your costs in those areas. Choosing the right agency for your company requires some careful thought, so here are a few things for you to consider before making the decision.

1. Your budget

Affordability is the biggest component of in making marketing plans. Your big dreams are only feasible if you have the funds available to make them come true. Having a well-developed marketing plan, along with knowledgeable advisers for your company, should help you determine your budget for promoting your business. The fine line between too much and too little is a crucial razor’s edge.

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2. The type of service

Your budget will determine whether you should engage a full-service agency or take advantage of the less costly option of freelance professionals in advertising. While agencies that manage advertising and web development typically expect to take care of a wide spectrum of promotional material for a business, you can find those who are willing to work only on specific activities that you designate, such as only creating brochures or handling marketing activities. It’s an accepted fact that by working with a full-service agency, your costs will be higher but without a guarantee that you’ll be getting higher quality work. A lot of freelancers are veterans of agencies, the best freelancers will also be more willing to limit their efforts to your specific needs at a given time. Keep in mind, though, that if you need a variety of different services that require coordination, you may be more satisfied in going with an agency.

3. Industry expertise

Once you have made the decision to go with any agency, it is wise to seek out those organizations that have some familiarity with your type of business. Frequently, a small business will engage an agency based on the recommendation of other small businesses with little regard to the fact that none of those enterprises have anything in common with their own operation. Be careful, however, in choosing the agency with experience in your field.

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4. The tasks

Going in with a plan is always a good idea. Prepare for your meeting with representatives from the ad agency by doing these specific things within your own business:

  • Set up an interview team if you want others to participate in selecting an agency
  • With the team, outline the specific marketing needs you have
  • Review budgets
  • Agree on a schedule and deadline for choosing an agency
  • Give one team member the responsibility of seeking out candidate agencies and discussing desired services and budgets.

5. Size of people involved

Selecting from a variety of sources, including colleagues’ references, personal experiences, and local telephone directories, decide on agencies to interview. Of course, the bigger your budget, the more agencies you should interview.

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Before meeting with the agency representatives, request the following information from each candidate:

  • Those agency employees to be assigned to your projects
  • Samples of work previously performed for companies in your type of business
  • Anticipated fees, per job or on an hourly basis

It’s also important to get a sense of how each agency operates by asking for a personal tour of each of their offices before meeting with your committee for the formal interview. Request client references so that you can speak with them regarding the efficiency, timeliness, and flexibility of the agency. Ask these references if they believe that the work of the agency has been instrumental in establishing or improving the client’s business image.[1]

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6. What to conduct during interview

While you are interviewing each agency, delve into the following areas:

  • Their experience with your type of business and accounts of this size
  • Actual examples of work they’ve done with prior clients
  • Their level of innovative, creative suggestions for types of advertising campaigns
  • How available key representatives will be for your projects
  • The “vibes” between both parties

Ask these kinds of questions:

  • What will make you successful at promoting our type of business?
  • Tell us about your relevant strengths and weaknesses.
  • What are your views about the ease of working with our media choices?
  • Do you see our expectations as being in line with our budget?
  • Can you offer additional/alternative marketing ideas?

7. Before signing any contracts

Once you have selected the best agency for your needs, make a written agreement of all specifics, including financial agreements, ad creation timelines, property insurance options, the specific division of responsibilities, and ownership of the creative product. Make sure you should include your business advisor and your attorney in all phases of the process.

Reference

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Junie Rutkevich

Game Developer of iXL Digital

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Last Updated on February 15, 2019

How to Achieve Goals and Increase Your Chance of Success

How to Achieve Goals and Increase Your Chance of Success

Does it ever feel like the things you want to accomplish always end up on the back burner? If the answer to that question is “yes,” you’re not alone. Only about 33% of people consistently work toward their goals. In some cases, their goals may seem too lofty to accomplish, or else they aren’t sure how to make a plan for them.

If you don’t come up with concrete steps to take toward your goals, they’ll remain dreams. There’s nothing wrong with being a dreamer, but being able to turn your dreams into goals you can realize will help you lead a happier and more fulfilling life.

Luckily, you can realize almost any dream when you harness the right goal-setting methods.

In this article, I’ll show you how to achieve goals and get closer you success.

1. Break your dreams down into specific and measurable steps

We couldn’t talk about goal-setting without mentioning SMART goals.

SMART goals are specific, measurable, assignable, realistic, and time-related.

Specific and measurable steps are so important because if we don’t know what our target it, how can we ever hit it?

Take all those beautiful dreams you have for yourself and make them into things you can actually do. If you want to be an entrepreneur, for example, a step toward realizing your dream might be researching what you’ll need to start your business.

Find out more tips about utilizing SMART goals here:

How to Use SMART Goal to Become Highly Successful in Life

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2. Have at least one clearly defined goal for every interest and role in your life

It’s so easy to become complacent or stagnate. We often think that our careers are the only places where we need to set goals, but we aren’t only what we do.

To make the most of your life, take the approach that you’re always learning and growing in everything you do. Anything worth doing is worth doing well after all.

Set goals whether you’re sponsoring an activity for your child, taking up guitar lessons or trying to prove your worth at work.

You’ll notice that this approach forces you to constantly develop new skills. It can also be fulfilling to put more focus and value into all areas of your life— not just the ones related to our careers.

3. Align your goals with your life’s mission, purpose and passion

Take the opportunity to do some soul-searching. What is it that you want to do with this precious life of yours?

Anything that conflicts with your life’s purpose is bound to cause discontent. Staying in a bad relationship, doing a job that goes against your values, or maintaining the status quo just because it’s comfortable are not options for you.

Thinking about your goals in this way can help you eliminate things in your life that don’t serve you. This frees up mental space that you can use to do the things you care about the most.

Many of us struggle to find the time to work on our goals, but this strategy enables you to make more time.

4. Create goals that ignite your spirit and inspire you to take action

If you can’t be fired up about your goals from the start, they might not be good goals for you.

The road to success is often tough. You’re going to have times when you might feel tired or discouraged.

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You need to feel inspired enough that you’ll be able to overcome obstacles as you encounter them.

If what you’re doing motivates you to be the greatest version of yourself, you’ll be much more resilient.

5. Write down all your goals in specific, measurable detail

This is your road map for what success will look like. The more you define what you want the finished product to be, the greater the chance that you’ll reach that vision.

When you write down your goals, you’re creating a document that you can revisit to make sure you’re on track.

When you’re in the middle of trying to achieve a big goal, it can be hard to see what’s working for you. The things you write in this step will help you stay on-message as you take your goals out of your mind and into the real world.

Don’t just write down your goals and stash them away in a folder somewhere. Take the extra step to put them somewhere where you’ll see them.[1]

If you have too many goals to post on your desk, write a summary or choose one or two steps to work on for the day. Just seeing them will keep them in the front of your mind.

6. Commit to hitting each of your targets without exception

You wouldn’t have created the target if you didn’t think it was necessary. Hold yourself accountable for taking the steps to succeed.

You can always adapt your strategy or break your targets into smaller steps if you find that they aren’t attainable as you originally wrote them.

Hitting even the smallest target is cause for a celebration. It’s a step in the positive direction. Your success will make you crave more success.

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We often make excuses when we get tired or overwhelmed. Take away the option to make excuses. You will only be satisfied with the best effort from yourself.

7. Share your goals with others to motivate each other

There’s something so powerful about people sharing their goals and dreams with one another. Doing so gives voice to some part of us that could remain hidden (and therefore never be accomplished).

When other people know about your goals, they can cheer you on and hold you accountable. When people share their vision with you, you can do the same for them.

This strategy is particularly beneficial when you’re trying to develop healthy habits. Post about your workout on social media, or do a healthy eating challenge with your best friend. You’ll be less likely to slack when temptation arises, and you’ll probably encourage someone else to reach for their goals too.

8. Set a series of daily, weekly and long-term goals, complete with starting times and deadlines

Many goals never reach realization simply because the goal-setter doesn’t check their progress. People tend to forget what they set out to do, or their goal gets crowded out by other obligations.

Forcing yourself to revisit your goals at regular intervals breaks them into smaller steps and it reminds you to think about them.

Giving yourself regular deadlines for smaller tasks related to your goals also helps you reflect on your strategy. You’ll figure out what works for you, whether your timeline is realistic, and whether or not you need additional help to stay on track.

In addition, celebrating small wins helps you stay motivated. Here’s how:

How To Celebrate Small Wins To Achieve Big Goals

9. Take 10 minutes every day to imagine how great it will feel to achieve your goals

Visualization is such a powerful tool. Some of the most successful athletes, celebrities and business people take time each day to think about how success looks and feels for them.[2] Imagining that feeling of satisfaction can be a great motivator.

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When you do meet your goals, take some time to be grateful. Thank yourself for showing up and doing the work. Be grateful when the stars align properly to help you advance to the next step.

It’s not just getting to the destination of your goals that matters. How you take the journey is important too.

10. Take an action step toward reaching your goals every day

Your goals can easily get buried in the hustle and the bustle. Even the smallest step in the right direction is still moving you forward.

Keep chipping away at the work every day and before long, you’ll start to see those dreams come to life.

Maybe you didn’t start your business today but you designed the logo that’s going to go on your website and business cards. Doing that task well is going to help you so much in the long run.

Concrete actions day by day draw your dreams out of obscurity and into the realm of possibility.

The Bottom Line

Dreams can inspire and overwhelm us. By turning our dreams into goals that we can work toward, we increase our chances of success. Things that once seemed impossible are suddenly within reach.

It’s time to start turning your dreams into goals and your goals into realities. Change begins today.

More Resources About Setting & Achieving Goals

Featured photo credit: Andrew Neel via unsplash.com

Reference

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