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5 Useful Ways To Improve Your Online Business

5 Useful Ways To Improve Your Online Business

We all know that is not easy to start a business, but nowadays, people are taking their entrepreneurial spirits to the web and creating online stores and yes, online businesses. Technology is going further and the reality is that we can become entrepreneurs and start our small online business right from our home.

There are many tips and advice on the web about what we need to know or do before taking the decision to have an online business, but the reality is that with all this useful information and marketing tools, it is getting easier to open an online market or platform and start selling what you love to do.

There are millions of products and services you can buy online, and let’s be honest, there will be many competitors and sellers who are offering the same product or service as you, but the difference between your business and the competitor’s business will determine which one gets more customers, sales and popularity.

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If you want to start an online business and be better than your competitors you should take note of these useful tips and advice:

1. Think about what do you like to do and how good you are

We’ve heard about numerous successful entrepreneurs who had built empires and they have something in common: they love and enjoy what they do. They just followed their passions and created something that other people loved too.

If you enjoy doing something and you think that product or service could be something that our society would need or like, try it! You can start your own blog, website or even get an account on a marketplace and start doing your own business. Remember that this might not be the best business of the year but we need to start taking risks and decisions and learn from our failures. What if your idea works out and gives you the opportunity to grow?

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2. Identify local needs

This is essential. You cannot start your business without previously exploring what’s already on the market and considering the local needs. You need to know what people are looking for or what would be useful for them. Remember that everybody is trying to find life hacks and tips to make their lives easier. You also need to be specific and find something new (regardless of whether it is a product or a service) or something that people mostly need but that nobody (or not many others) are offering.

You can easily start internet research on forums, websites or news articles and identify people’s problems, likes or needs.

3. Create a good marketing plan and resources

Remember that whether you plan to build a product-oriented or service-oriented company, you need resources for marketing and development.

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There are multiple marketing plans, tools and strategies to choose from. You can start creating and managing your business’s social networks including posting some useful information and articles, great product photography, and interacting with your audience.

If you want to take the next step you can start looking for SEO strategies or creating some email marketing campaigns.

4. Work hard and surround yourself with trustworthy people

Starting a new business is not easy and you definitely won’t be able to do the entire process and work alone. Besides the fact that you need experts on each area of your business (like a marketer, an accountant or a lawyer), you will also have to divide the tasks and divide the workload. For this, it is necessary that you find the right coworkers, partners or investors. Certainly, there are people who think that mixing business with family or friends could be harmful, but the truth is that it is better to surround yourself with people you know you can work with instead of creating business with someone you don’t even know.

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5. Enjoy and have fun!

You might think that with all those new responsibilities, stress and projects the last thing you will be doing is having fun isn’t it? But of course you can have fun at the beginning and through the project. That’s exactly the first point in this article, the fact of enjoying what you are doing, and as that famous quote says: “if you love what you do you will never have to work.” 

Remember that what is worthy will never be easy, but at the end it will have its own reward in life.

 

Featured photo credit: cdn.kreaciomedia.com via cdn.kreaciomedia.com

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Last Updated on March 29, 2021

5 Types of Horrible Bosses and How to Beat Them All

5 Types of Horrible Bosses and How to Beat Them All

When I left university I took a job immediately, I had been lucky as I had spent a year earning almost nothing as an intern so I was offered a role. On my first day I found that I had not been allocated a desk, there was no one to greet me so I was left for some hours ignored. I happened to snipe about this to another employee at the coffee machine two things happened. The first was that the person I had complained to was my new manager’s wife, and the second was, in his own words, ‘that he would come down on me like a ton of bricks if I crossed him…’

What a great start to a job! I had moved to a new city, and had been at work for less than a morning when I had my first run in with the first style of bad manager. I didn’t stay long enough to find out what Mr Agressive would do next. Bad managers are a major issue. Research from Approved Index shows that more than four in ten employees (42%) state that they have previously quit a job because of a bad manager.

The Dream Type Of Manager

My best manager was a total opposite. A man who had been the head of the UK tax system and was working his retirement running a company I was a very junior and green employee for. I made a stupid mistake, one which cost a lot of time and money and I felt I was going to be sacked without doubt.

I was nervous, beating myself up about what I had done, what would happen. At the end of the day I was called to his office, he had made me wait and I had spent that day talking to other employees, trying to understand where I had gone wrong. It had been a simple mistyped line of code which sent a massive print job out totally wrong. I learn how I should have done it and I fretted.

My boss asked me to step into his office, he asked me to sit down. “Do you know what you did?” I babbled, yes, I had been stupid, I had not double-checked or asked for advice when I was doing something I had not really understood. It was totally my fault. He paused. “Will you do that again?” Of course I told him I would not, I would always double check, ask for help and not try to be so clever when I was not!

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“Okay…”

That was it. I paused and asked, should I clear my desk. He smiled. “You have learnt a valuable lesson, I can be sure that you will never make a mistake like that again. Why would I want to get rid of an employee who knows that?”

I stayed with that company for many years, the way I was treated was a real object lesson in good management. Sadly, far too many poor managers exist out there.

The Complete Catalogue of Bad Managers

The Bully

My first boss fitted into the classic bully class. This is so often the ‘old school’ management by power style. I encountered this style again in the retail sector where one manager felt the only way to get the best from staff was to bawl and yell.

However, like so many bullies you will often find that this can be someone who either knows no better or is under stress and they are themselves running scared of the situation they have found themselves in.

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The Invisible Boss

This can either present itself as management from afar (usually the golf course or ‘important meetings) or just a boss who is too busy being important to deal with their staff.

It can feel refreshing as you will often have almost total freedom with your manager taking little or no interest in your activities, however you will soon find that you also lack the support that a good manager will provide. Without direction you may feel you are doing well just to find that you are not delivering against expectations you were not told about and suddenly it is all your fault.

The Micro Manager

The frustration of having a manager who feels the need to be involved in everything you do. The polar opposite to the Invisible Boss you will feel that there is no trust in your work as they will want to meddle in everything you do.

Dealing with the micro-manager can be difficult. Often their management style comes from their own insecurity. You can try confronting them, tell them that you can do your job however in many cases this will not succeed and can in fact make things worse.

The Over Promoted Boss

The Over promoted boss categorises someone who has no idea. They have found themselves in a management position through service, family or some corporate mystery. They are people who are not only highly unqualified to be managers they will generally be unable to do even your job.

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You can find yourself persistently frustrated by the situation you are in, however it can seem impossible to get out without handing over your resignation.

The Credit Stealer

The credit stealer is the boss who will never publically acknowledge the work you do. You will put in the extra hours working on a project and you know that, in the ‘big meeting’ it will be your credit stealing boss who will take all of the credit!

Again it is demoralising, you see all of the credit for your labour being stolen and this can often lead to good employees looking for new careers.

3 Essential Ways to Work (Cope) with Bad Managers

Whatever type of bad boss you have there are certain things that you can do to ensure that you get the recognition and protection you require to not only remain sane but to also build your career.

1. Keep evidence

Whether it is incidents with the bully or examples of projects you have completed with the credit stealer you will always be well served to keep notes and supporting evidence for projects you are working on.

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Buy your own notebook and ensure that you are always making notes, it becomes a habit and a very useful one as you have a constant reminder as well as somewhere to explore ideas.

Importantly, if you do have to go to HR or stand-up for yourself you will have clear records! Also, don’t always trust that corporate servers or emails will always be available or not tampered with. Keep your own content.

2. Hold regular meetings

Ensure that you make time for regular meetings with your boss. This is especially useful for the over-promoted or the invisible boss to allow you to ‘manage upwards’. Take charge where you can to set your objectives and use these meetings to set clear objectives and document the status of your work.

3. Stand your ground, but be ready to jump…

Remember that you don’t have to put up with poor management. If you have issues you should face them with your boss, maybe they do not know that they are coming across in a bad way.

However, be ready to recognise if the situation is not going to change. If that is the case, keep your head down and get working on polishing your CV! If it isn’t working, there will be something better out there for you!

Good luck!

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