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5 Useful Ways To Improve Your Online Business

5 Useful Ways To Improve Your Online Business

We all know that is not easy to start a business, but nowadays, people are taking their entrepreneurial spirits to the web and creating online stores and yes, online businesses. Technology is going further and the reality is that we can become entrepreneurs and start our small online business right from our home.

There are many tips and advice on the web about what we need to know or do before taking the decision to have an online business, but the reality is that with all this useful information and marketing tools, it is getting easier to open an online market or platform and start selling what you love to do.

There are millions of products and services you can buy online, and let’s be honest, there will be many competitors and sellers who are offering the same product or service as you, but the difference between your business and the competitor’s business will determine which one gets more customers, sales and popularity.

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If you want to start an online business and be better than your competitors you should take note of these useful tips and advice:

1. Think about what do you like to do and how good you are

We’ve heard about numerous successful entrepreneurs who had built empires and they have something in common: they love and enjoy what they do. They just followed their passions and created something that other people loved too.

If you enjoy doing something and you think that product or service could be something that our society would need or like, try it! You can start your own blog, website or even get an account on a marketplace and start doing your own business. Remember that this might not be the best business of the year but we need to start taking risks and decisions and learn from our failures. What if your idea works out and gives you the opportunity to grow?

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2. Identify local needs

This is essential. You cannot start your business without previously exploring what’s already on the market and considering the local needs. You need to know what people are looking for or what would be useful for them. Remember that everybody is trying to find life hacks and tips to make their lives easier. You also need to be specific and find something new (regardless of whether it is a product or a service) or something that people mostly need but that nobody (or not many others) are offering.

You can easily start internet research on forums, websites or news articles and identify people’s problems, likes or needs.

3. Create a good marketing plan and resources

Remember that whether you plan to build a product-oriented or service-oriented company, you need resources for marketing and development.

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There are multiple marketing plans, tools and strategies to choose from. You can start creating and managing your business’s social networks including posting some useful information and articles, great product photography, and interacting with your audience.

If you want to take the next step you can start looking for SEO strategies or creating some email marketing campaigns.

4. Work hard and surround yourself with trustworthy people

Starting a new business is not easy and you definitely won’t be able to do the entire process and work alone. Besides the fact that you need experts on each area of your business (like a marketer, an accountant or a lawyer), you will also have to divide the tasks and divide the workload. For this, it is necessary that you find the right coworkers, partners or investors. Certainly, there are people who think that mixing business with family or friends could be harmful, but the truth is that it is better to surround yourself with people you know you can work with instead of creating business with someone you don’t even know.

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5. Enjoy and have fun!

You might think that with all those new responsibilities, stress and projects the last thing you will be doing is having fun isn’t it? But of course you can have fun at the beginning and through the project. That’s exactly the first point in this article, the fact of enjoying what you are doing, and as that famous quote says: “if you love what you do you will never have to work.” 

Remember that what is worthy will never be easy, but at the end it will have its own reward in life.

 

Featured photo credit: cdn.kreaciomedia.com via cdn.kreaciomedia.com

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Last Updated on May 22, 2019

50 Great People To Follow On LinkedIn, No Matter Your Industry

50 Great People To Follow On LinkedIn, No Matter Your Industry

LinkedIn is an excellent platform to network with great people to help you in your career and businesses. However, with over 575 million people on the site, who should you follow? This list will steer you to the right people to follow, organized by categories of expertise.

Job Search Experts

You will likely have several jobs throughout the course of your career, and you will constantly need advice on new trends and strategies out there in the job market. Here are the LinkedIn experts who you should follow on these matters.

1. Liz Ryan is the CEO and founder of Human Workplace. Her articles on job searching are filled with creative and colorful cartoons.

2. Lou Adler is the author of The Essential Guide for Hiring and Getting Hired.

3. Dr. Marla Gottschalk will help you make an impact in a new job.

4. Hannah Morgan runs CareerSherpa.net, where she gives expert advice on job searching and how to be more visible online.

5. Alison Doyle is the CEO and Founder of CareerToolBelt.com.

Management Experts

They say that people leave managers, not jobs. These experts in LinkedIn will help you become your employees’ dream manager.

6. Jeff Weiner. How can we leave out the CEO of LinkedIn himself?

7. Nozomi Morgan is an executive coach. She can help you transition from a boss to a true leader.

8. Mickey Mikitani is the CEO of Rakuten. He constantly shares his expertise in managing a global player in e-commerce platforms.

9. Andreas von der Heydt was the head of Amazon’s Kindle Content and now the Director of Talent Acquisition. He has extensive experience in management, branding, and marketing.

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Productivity Experts

By maximizing your productivity, you can win in all aspects of life. The following LinkedIn experts will help you win big in your career.

10. Gretchen Rubin is a happiness coach and the bestselling author of the The Happiness Project.

11. Carson Tate is the founder of Working Simply. She advises us to include play in our schedules.

12. Greg Mckeown is an essentialist. Part of being an essentialist is saying no to many things so that we can focus on the things that matter.

13. Brian de Haaff, CEO of Aha! Labs Inc. provides strategies on how to be productive and happy at work at the same time.

Marketing Experts

14. Sujan Patel is VP of Marketing at When I Work, an employee scheduling software. He is an expert in content marketing and he even shares his ideas on content marketing in 2020.

15. Megan Berry is the Head of Product Development at Rebelmouse, a content marketing and AlwaysOn powerhouse.

16. Sean Gardner will help you navigate the social media landscape. This includes how to use different platforms to help accelerate your career. He is also the bestselling author of The Road to Social Media Success.

17. Christel Quek is an digital and marketing expert. She is the VP of South East Asia at Brandwatch. Their products help businesses utilize social media data to make better business decisions.

18. Jeff Bullas is a digital marketing expert. His blog has over 4 million readers annually.

19. Michael Stelzer is the CEO and Founder of social media powerhouse site, Social Media Examiner.

20. If you’re looking for inbound and content marketing expertise, follow Dharmesh Shah, Founder and CTO of Hubspot.

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21. David Edelman is a McKinsey partner and is at the helm of the Digital Marketing Strategy Practice Department.

22. Dave Kerpen leads the social media software company Likeable Local. He is the author of Likeable Social Media: How to delight your customers.

23. Clara Shih is the CEO of Hearsay Social and the author of The Facebook Era.

24. Aaron Lee is Grand Master of Customer Delight at Post Planner. He is an excellent resource for everything social media.

25. David Sable is the CEO of Y&R, one of the largest advertising firms in the world.

26. Content marketing trumps traditional marketing these days, and who else better to lead you in this area than Joe Pulizzi, Founder of Content Marketing Institute.

Personal Branding Experts

Part of what we market in our personal career is our brand. When people hear your name, what kind of brand comes into their mind? What traits and qualities do they associate with you?

Here are some personal branding experts from LinkedIn to improve your own brand.

27. Dorie Clark is the author of Stand Out and Reinventing You. He can help you craft the professional image you’ve always wanted.

28. Dan Schawbel is the managing partner of Millennial Branding. If you’re a millennial, Dan is the guy to help you craft your personal brand.

Other Notable Experts to Follow

29. Lisa Gates is the expert to follow if you’re negotiating for higher salaries and promotions.

30. If you’re a Baby Boomer, Marc Miller will help you navigate the continually changing landscape of the workplace.

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31. To avoid getting your resumé moved to the “No” pile, read Paul Freiberger’s excellent advice.

32. James Caan provides insightful ideas on careers in general. He is also a serial entrepreneur.

33. Jeff Haden writes on various topics, such as leadership and management. He is the owner of Blackbird Media.

34. If you’re looking for expert business advice on getting new customers and keeping them, follow Jay Baer.

35. Suzanne Lucas, aka Evil HR Lady, is a great human resources specialist.

36. If you need help in using Twitter to boost your career, Claire Diaz-Ortiz can guide you in the right direction.

37. Ryan Holmes is the CEO of Hootsuite, a social media management tool.

38. Customers are the lifeblood of a business and Colin Shaw focuses on revolutionizing this customer experience.

39. Brian Solis often reflects on the future of business and how technology can disrupt our world.

40. Nancy Lublin provides advice on more lighthearted topics, which are perfect after a long day’s work. She is the CEO behind Dosomething.org, a portal designed for social change; and the founder & CEO of Loris.ai and Crisis Text Line.

41. Katya Andresen provides advice on how to manage your career. She was the CEO of Cricket Media and now responsible for the SVP Card Customer Experience at Capital One.

42. Gallup has created a system to test what your strengths are and how to use them at work. Jim Clifton is the CEO of Gallup.

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43. Adam Grant is a Wharton Professor and the author of Give and Take, which provides advice on why being helpful at work can accelerate your career.

44. Hunter Walk is a partner at Homebrew Venture Capitalist Company and has specialty in product development and management.

45. If you’re running a nonprofit organization, follow Beth Kanter for expert advice on this area.

46. Emotional Intelligence is necessary to succeed in your career, and Daniel Goleman is your expert for that.

47. Rita J. King connects science, technology and business.

48. Tori Worthington Rose is a Creative Director at Mary Beth West Communications, LLC. She has extensive experience in sales and digital media.

49. If you’re looking for some advice on how to use writing and personal content marketing to boost your career, follow Ann Handley.

50. Tim Brown is the CEO at IDEO and shares his insights on Leadership and Creativity.

These are just some of the key thought leaders and movers in various industries. They will provide you with constant inspiration, as well as the willpower to pursue the career that you’ve always wanted. Their stream of expert ideas in their respective fields will help you become well-equipped in your professional pursuits.

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Featured photo credit: LinkedIn Sales Navigator via unsplash.com

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