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5 Digital Marketing Tips For Growing Your Website in 2017

5 Digital Marketing Tips For Growing Your Website in 2017

If you are managing your own small business or have a hobby that you are thinking of making money from then you will know that you can’t get far in life without the help of a fully functioning website. Traditional marketing alone is no longer a viable option to succeed in business and your time and effort should be focused on reaching your customers directly through a digital marketing platform, such as a website or a blog.

Digital Marketing Fundamentals

Online business statistics show that 81% of shoppers conduct online research before making big purchases. If your website is easy to find and navigate through it makes for a more comfortable user experience. Furthermore, understanding how to set your website apart can make the difference between a customer clicking off and making a purchase, or recommending your website to a friend. One thing we can all agree on is the sheer volume of advice out there for how to grow your digital marketing strategy can be overwhelming so let’s start by breaking down the fundamentals into five categories.

  • Carry out website audits
  • Develop a structured roadmap
  • Create high-quality content
  • Go mobile
  • Monitor and analyse results

Carrying Out Website Audits

Let’s assume you have created your website and it has been up and running for several months. Regardless of how well you perceive the platform to be performing, there is always a possibility that a certain aspect can be improved upon, either to solve a problem that’s holding you back or enhancing a feature that could be working harder for you.

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The first type of audit you will need to conduct is to assess the technical makeup of your website. Typically this exercise should be handled by a web developer or SEO specialist who will have an eye for knowing which parts of your website to check.

The second type of audit is for the content you are writing, short and long form. Again, this is best handled by a copywriter or editor, although if you possess high-caliber writing skills then you may wish to take this on yourself. Guides for conducting a content audit vary in format, and there are plenty to be inspired by online.

Developing A Structured Roadmap

The outcome of both the technical and content audits will make you more aware of the scope of the tasks you have ahead of you, which will form a large part of your digital strategy for improving the visibility and potency of your website. Use a method of sorting tasks by type, priority, duration, and resources needed. By focusing on the details of each task and then scheduling it in, you will begin to build out a roadmap both you and other colleagues can follow. Editorial calendars and task templates are useful guides to work with.

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Creating High-Quality Content

Google loves content, there’s no denying that. These days only the better quality content gets the most attention. There are different types of content for different objectives so understand the significance of all written, visual and multimedia content material that you want to work with for growing your website. Some examples can include:

Data visualisationdata-rich content is heavily referenced by external sites, which can allow you to become a trusted source of authority

Video and photo galleriesmultimedia content can attract new users and generate higher engagement and conversion rates

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Social media – extend your online presence by publishing content on popular social channels, allowing for a new source of traffic and customer engagement.

Going Mobile

Whilst it is true that the uptake of internet use via mobile devices is more rapid than desktop usage, there should always be a dual focus on each type of device when upgrading your website. Nevertheless, mobile is something that many business and website owners neglect and this comes at a huge cost now that Google is adamant about penalising websites that aren’t mobile-friendly. Stay one step ahead and incorporate mobile website changes into your roadmap and digital strategy.

Monitoring And Analysing Results

Google Analytics is one of the best tools out there for checking in to see how well the pages of your website perform and what kind of effect they are having on your website’s overall growth. If you haven’t setup Google Analytics, then pause your current actions until this is in place. Conduct daily and weekly checks and learn to understand the value of each type of page in order to continue with or change course for how you go about expanding your website platform. Key metrics you may want to keep a close eye on are the number of sessions, bounce rate per page, page conversion rate, and time on site.

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I hope you find these digital marketing strategy tips to be beneficial for your individual circumstances. Remember, building and maintaining a website or blog is a journey. Stick with it, learn from your experiences, and share your knowledge with others!

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Tom Willis

Web Marketing & Content Producer

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Last Updated on November 19, 2018

How to Find a Suitable Professional Mentor

How to Find a Suitable Professional Mentor

I went through a personal experience that acted as a catalyst for an epiphany. When I got fired from a job, I learned something important about myself and where I was headed with my freelance career. I realized that the most important aspect of that one rather small job was the influence of the company owner. I realized that I wasn’t hurt that the company and I weren’t a perfect match; I was devastated by the stark fact that I needed a mentor and I had almost found one but lost her.

Suddenly, I felt like J.D., the main character in “Scrubs,” chasing Dr. Cox and trying to rip insight and wisdom from someone I respect. The realization that a recognized thought-leader and experienced entrepreneur severed ties with me felt crushing. But, I picked myself back up and thought about five ways to acquire a mentor without having the awkwardness of outright asking.

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1. Remember, a professional mentorship must be mutual.

A professional mentor must agree to engage in a mutual relationship because, as the comedy T.V. series showed us, one simply cannot force someone to tutor us. We have to prove that we are worth the time investment through persistence and dedication to the craft.

2. You have to have common interests with your mentor.

Even if a professional mentor appears at your job or school, realize that unless you and this person have common interests, you won’t find the relationship successful. I’ve been in situations where someone I respected had vastly different ideas about what was important in life or what one should spend his or her free time doing. If these things don’t line up, you may find the relationship won’t be as fruitful, even when the mentor knows a great deal about one industry.

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3. Thought-leaders will respect your passion.

One of the ways you can prove yourself worthy to a professional mentor is through your passion and your dedication. No one wants to spend time grooming and teaching another who will not take advice or put the effort in to improve. When following thought-leaders on Twitter and trying to engage with higher-ups in a work setting, realize that your actions most often speak louder than your words.

4. Before worrying if he respects you, ask if you respect him.

On the other side of the coin, you should seriously reflect on those common interests and make sure you respect your professional mentor. Just because someone holds a title, degree or office does not mean that person is trustworthy or honest. Don’t be swayed by appearances and take the time to find a suitable professional mentor.

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5. Failure is often the best way to learn

I honestly have made more mistakes than I can count. I know I’ve learned a great deal from poorly organized businesses and my own poor choices. The most important quality I’ve developed is an ability to swallow my pride and learn from my mistakes. If life knocks me down nine times, I get back up 10 times. One of the songs Megadeth wrote, “Of Mice and Men,” resonates in my mind when I pull myself up by my bootstraps and try again for a goal I’ve set: “So live your life and live it well. There’s not much left of me to tell. I just got back up each time I fell.” Hopefully, this brief post can act as a professional mentor to you in your quest to find not only a brave leader but also a trusted adviser.

Featured photo credit: morguefile via mrg.bz

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