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5 Digital Marketing Tips For Growing Your Website in 2017

5 Digital Marketing Tips For Growing Your Website in 2017

If you are managing your own small business or have a hobby that you are thinking of making money from then you will know that you can’t get far in life without the help of a fully functioning website. Traditional marketing alone is no longer a viable option to succeed in business and your time and effort should be focused on reaching your customers directly through a digital marketing platform, such as a website or a blog.

Digital Marketing Fundamentals

Online business statistics show that 81% of shoppers conduct online research before making big purchases. If your website is easy to find and navigate through it makes for a more comfortable user experience. Furthermore, understanding how to set your website apart can make the difference between a customer clicking off and making a purchase, or recommending your website to a friend. One thing we can all agree on is the sheer volume of advice out there for how to grow your digital marketing strategy can be overwhelming so let’s start by breaking down the fundamentals into five categories.

  • Carry out website audits
  • Develop a structured roadmap
  • Create high-quality content
  • Go mobile
  • Monitor and analyse results

Carrying Out Website Audits

Let’s assume you have created your website and it has been up and running for several months. Regardless of how well you perceive the platform to be performing, there is always a possibility that a certain aspect can be improved upon, either to solve a problem that’s holding you back or enhancing a feature that could be working harder for you.

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The first type of audit you will need to conduct is to assess the technical makeup of your website. Typically this exercise should be handled by a web developer or SEO specialist who will have an eye for knowing which parts of your website to check.

The second type of audit is for the content you are writing, short and long form. Again, this is best handled by a copywriter or editor, although if you possess high-caliber writing skills then you may wish to take this on yourself. Guides for conducting a content audit vary in format, and there are plenty to be inspired by online.

Developing A Structured Roadmap

The outcome of both the technical and content audits will make you more aware of the scope of the tasks you have ahead of you, which will form a large part of your digital strategy for improving the visibility and potency of your website. Use a method of sorting tasks by type, priority, duration, and resources needed. By focusing on the details of each task and then scheduling it in, you will begin to build out a roadmap both you and other colleagues can follow. Editorial calendars and task templates are useful guides to work with.

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Creating High-Quality Content

Google loves content, there’s no denying that. These days only the better quality content gets the most attention. There are different types of content for different objectives so understand the significance of all written, visual and multimedia content material that you want to work with for growing your website. Some examples can include:

Data visualisationdata-rich content is heavily referenced by external sites, which can allow you to become a trusted source of authority

Video and photo galleriesmultimedia content can attract new users and generate higher engagement and conversion rates

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Social media – extend your online presence by publishing content on popular social channels, allowing for a new source of traffic and customer engagement.

Going Mobile

Whilst it is true that the uptake of internet use via mobile devices is more rapid than desktop usage, there should always be a dual focus on each type of device when upgrading your website. Nevertheless, mobile is something that many business and website owners neglect and this comes at a huge cost now that Google is adamant about penalising websites that aren’t mobile-friendly. Stay one step ahead and incorporate mobile website changes into your roadmap and digital strategy.

Monitoring And Analysing Results

Google Analytics is one of the best tools out there for checking in to see how well the pages of your website perform and what kind of effect they are having on your website’s overall growth. If you haven’t setup Google Analytics, then pause your current actions until this is in place. Conduct daily and weekly checks and learn to understand the value of each type of page in order to continue with or change course for how you go about expanding your website platform. Key metrics you may want to keep a close eye on are the number of sessions, bounce rate per page, page conversion rate, and time on site.

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I hope you find these digital marketing strategy tips to be beneficial for your individual circumstances. Remember, building and maintaining a website or blog is a journey. Stick with it, learn from your experiences, and share your knowledge with others!

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Tom Willis

Web Marketing & Content Producer

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Last Updated on January 21, 2020

How to Increase Work Productivity: 9 Ground Rules

How to Increase Work Productivity: 9 Ground Rules

We all have those days when completing our assigned tasks seems beyond reach. With the temptation of social media, mobile games, and the internet in general—not to mention the constant bustle of people in the office—it’s easy to fall prey to disruptions and distractions at work.

So, what can we do about it? How to be productive at work?

While we don’t have a foolproof system that can completely eliminate disturbances and diversions, we do have 9 ground rules that can be applied to help give your productivity levels a boost.

Keep reading to find out our tips on work productivity.

What Does It Mean to Be Productive?

How to be productive at work?” is the age-old question plaguing employees and employers alike around the world. Regardless of where you work and what you do, everyone is always looking for new ways to be more efficient and effective.

But what does being productive actually entail?

Completing more tasks on your list or working longer hours doesn’t necessarily mean you’re being more productive. It just means you’re more busy, and productivity shouldn’t be confused with busyness.

Productivity means achieving effective results in as short amount of time as possible, leaving you with more time to enjoy freely.

It involves working smarter, not harder. It means refining processes, speeding up workflows, and reducing the chances of interruptions.

Productivity is best achieved when looking at your current way of working, identifying the bottlenecks, flaws, and hindrances, and then finding ways to improve.

9 Ground Rules on How to Be Productive at Work

1. Avoid Multitasking

Multitasking can give the impression that more tasks can be accomplished as you’re doing multiple things at once. However, the opposite is true.

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Research has shown that attempting to do several things at the same time takes a toll on productivity and that shifting between tasks can cost up to 40 percent of someone’s time.[1] That’s because your focus and concentration is constantly hindered due to having to switch between tasks.

If you have a lot of tasks on your plate, determine your priorities and allocate enough time for each task. That way you can work on what’s urgent first and have enough time to complete the rest of your tasks.

2. Turn off Notifications

According to a Gallup poll, more than 50 percent of US smartphone owners admit to checking their phones a few times an hour.[2]

Switching off your phone—or at least your notifications—during work hours is a good way to prevent you from checking your phone all the time.

The same applies to your computer. If you have the privilege of accessing social media on your work desktop, switch off the notifications on there.

Another good tip is to logout from your social media accounts. Therefore when you feel the urge to check it, you might be swayed because your page isn’t so easily accessible.

3. Manage Interruptions

There are certain disruptions in the office that are unavoidable such as your manager requesting a quick meeting or your colleague asking for assistance. In order to deal with this, your best approach is to know how to handle interruptions like a pro.

Be proactive and inform the people around you of your need to focus. Turn your status on as “busy/unavailable” on your work chat app.

If you’re on a deadline, let your colleagues know that you need to concentrate and would really appreciate not being interrupted for the moment, or even work from home if that’s a feasible option for you.

By anticipating and having a plan in place to manage them, this will minimize your chances of being affected by interruptions.

4. Eat the Frog

Mark Twain once famously said that:

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“if it’s your job to eat a frog, it’s best to do it first thing in the morning. And if it’s your job to eat two frogs, it’s best to eat the biggest one first.”

What this basically means is that you should get your biggest, most urgent task out of the way first.

We all have that big, important task that we don’t want to do but know we have to do because it holds the biggest consequence if we don’t complete it.

Eat the frog is a productivity technique that encourages you to do your most important, most undesirable task first. Completing this particular task before anything else will give you a huge sense of accomplishment. It will set the ball rolling for the rest of the day and motivate you to eagerly complete your other tasks.

5. Cut Down on Meetings

Meetings can use up a lot of time, which is time that can be used to do something useful.

You have to wait for everyone to arrive, then after the pleasantries are out of the way, you can finally get stuck into it. And sometimes, it may take a whole hour to iron out one single issue.

The alternative? Don’t arrange a meeting at all. You’ll be surprised at how many things can be resolved through an email or a quick phone call.

But that doesn’t mean you should eliminate meetings altogether. There are certain circumstances where face-to-face discussions and negotiations are still necessary. Just make sure you weigh up the options prior.

If it’s just information sharing, you’re probably better off sending an email; but if brainstorming or in-depth discussion is required, then an in-person meeting would be best.

6. Utilize Tools

Having the right tools to work with is crucial as you’re only really as good as the resources you have at your disposal. Not only will you be able to complete tasks as efficiently as possible, but they can streamline processes. Said processes are essential to a business as they manage tasks, keep employees connected, and hold important data.

If you’re the manager or business owner, ensure your team has the right tools in place.

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And if you’re an employee and think the tools you currently have to work with aren’t quite up to par, let your manager know. A good team leader understands the significance of having the right tools and how it can impact employee productivity.

Some examples of tools that could be used:

Communication
  • Slack for team chat and collaboration.
  • Samepage for video conference software.
  • Zendesk for customer service engagement.
Task Management
  • Zenkit for task and project collaboration.
  • Wunderlist for listing your to-do’s.
  • Wekan for an open source option.
Database Management
Time Tracking
  • Clockify for a free tracker.
  • TMetric for workspace integrations.
  • TimeCamp for attendance and productivity monitoring.

You can also take a look at these Top 10 Productivity Tools to Help You Achieve 10x More in Less Time.

7. Declutter and Organize

Having a disorganized and cluttered workspace can limit your ability to focus. According to researchers, physical clutter can negatively impact your ability to concentrate and take in information.[3] Which is why keeping your work environment well ordered and clutter-free is important.

Ensure you have your own system of organization so you know what to do when the paperwork starts to pile up.

Being organized will also ensure that you know where to find the appropriate stationery, tools, or documents when you need it. A US study reveals that the average worker can waste up to one week a year looking for misplaced items.[4]

Here’s a useful guide to help you declutter and organize: How to Declutter Your Life and Reduce Stress (The Ultimate Guide)

8. Take Breaks

Taking regular breaks is essential for maintaining productivity at work. Working in front of a computer can lead to a sedentary lifestyle which can place you at a higher risk of heart disease, diabetes, and obesity. Even a 30 second microbreak can increase your productivity levels up to 30 percent.

As well as your physical health, breaks are also crucial for your mental and emotional wellbeing. That’s because your brain is like a muscle, the more it works without a break, the easier it is for it to get worn out.

Ensuring you actually take your breaks can prevent you from suffering from decision fatigue. It can also help boost creativity.

Take a look at this article and learn why you should start scheduling time for breaks: The Importance of Scheduling Downtime

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9. Drink Water

Although we know we should, it’s easy to forget to drink enough water during the working day.

Many of us turn to tea or coffee for the caffeine hit to keep us going. However, like taking breaks, drinking water is essential for maintaining productivity levels at work. It’s simple and effective.

Not drinking enough water can lead to dehydration and also headaches, tiredness, and weight gain.

A good tip to avoid dehydration is to keep a water bottle at your desk as it can serve as a reminder to constantly drink water.

If you find the taste of water a little bland, add some fruit such as cucumber or lemon to give it a better taste.

You can also get more ideas on how to drink more water here: How to Drink More Water (and Why You Should)

The Bottom Line

The preceding 9 ground rules on work productivity aren’t the be-all, end-all. You and the company you work for may have other tips on how productivity is best increased and maintained.

After all, it’s something that can be perceived differently depending on the exact job and work environment.

In saying that, however, the 9 ground rules serve as a good foundation for anyone finding themselves succumbing to disruption and distraction, and are looking for ways to overcome them.

A good tip to keep in mind is that change doesn’t happen overnight. Start small and be consistent. If you slip up, just dust yourself off and try again.

Developing habits happens gradually, so as long as you keep up with it, you’ll soon start to notice the changes you’ve been making and eventually enjoy the fruits of your labor.

More About Boosting Productivity

Featured photo credit: Cathryn Lavery via unsplash.com

Reference

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