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5 Digital Marketing Tips For Growing Your Website in 2017

5 Digital Marketing Tips For Growing Your Website in 2017

If you are managing your own small business or have a hobby that you are thinking of making money from then you will know that you can’t get far in life without the help of a fully functioning website. Traditional marketing alone is no longer a viable option to succeed in business and your time and effort should be focused on reaching your customers directly through a digital marketing platform, such as a website or a blog.

Digital Marketing Fundamentals

Online business statistics show that 81% of shoppers conduct online research before making big purchases. If your website is easy to find and navigate through it makes for a more comfortable user experience. Furthermore, understanding how to set your website apart can make the difference between a customer clicking off and making a purchase, or recommending your website to a friend. One thing we can all agree on is the sheer volume of advice out there for how to grow your digital marketing strategy can be overwhelming so let’s start by breaking down the fundamentals into five categories.

  • Carry out website audits
  • Develop a structured roadmap
  • Create high-quality content
  • Go mobile
  • Monitor and analyse results

Carrying Out Website Audits

Let’s assume you have created your website and it has been up and running for several months. Regardless of how well you perceive the platform to be performing, there is always a possibility that a certain aspect can be improved upon, either to solve a problem that’s holding you back or enhancing a feature that could be working harder for you.

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The first type of audit you will need to conduct is to assess the technical makeup of your website. Typically this exercise should be handled by a web developer or SEO specialist who will have an eye for knowing which parts of your website to check.

The second type of audit is for the content you are writing, short and long form. Again, this is best handled by a copywriter or editor, although if you possess high-caliber writing skills then you may wish to take this on yourself. Guides for conducting a content audit vary in format, and there are plenty to be inspired by online.

Developing A Structured Roadmap

The outcome of both the technical and content audits will make you more aware of the scope of the tasks you have ahead of you, which will form a large part of your digital strategy for improving the visibility and potency of your website. Use a method of sorting tasks by type, priority, duration, and resources needed. By focusing on the details of each task and then scheduling it in, you will begin to build out a roadmap both you and other colleagues can follow. Editorial calendars and task templates are useful guides to work with.

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Creating High-Quality Content

Google loves content, there’s no denying that. These days only the better quality content gets the most attention. There are different types of content for different objectives so understand the significance of all written, visual and multimedia content material that you want to work with for growing your website. Some examples can include:

Data visualisationdata-rich content is heavily referenced by external sites, which can allow you to become a trusted source of authority

Video and photo galleriesmultimedia content can attract new users and generate higher engagement and conversion rates

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Social media – extend your online presence by publishing content on popular social channels, allowing for a new source of traffic and customer engagement.

Going Mobile

Whilst it is true that the uptake of internet use via mobile devices is more rapid than desktop usage, there should always be a dual focus on each type of device when upgrading your website. Nevertheless, mobile is something that many business and website owners neglect and this comes at a huge cost now that Google is adamant about penalising websites that aren’t mobile-friendly. Stay one step ahead and incorporate mobile website changes into your roadmap and digital strategy.

Monitoring And Analysing Results

Google Analytics is one of the best tools out there for checking in to see how well the pages of your website perform and what kind of effect they are having on your website’s overall growth. If you haven’t setup Google Analytics, then pause your current actions until this is in place. Conduct daily and weekly checks and learn to understand the value of each type of page in order to continue with or change course for how you go about expanding your website platform. Key metrics you may want to keep a close eye on are the number of sessions, bounce rate per page, page conversion rate, and time on site.

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I hope you find these digital marketing strategy tips to be beneficial for your individual circumstances. Remember, building and maintaining a website or blog is a journey. Stick with it, learn from your experiences, and share your knowledge with others!

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Tom Willis

Web Marketing & Content Producer

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Last Updated on August 10, 2020

10 Things You Should Do If You’re Unemployed

10 Things You Should Do If You’re Unemployed

Regardless of your background, times today are tough. While uneven economies around the world have made it incredibly difficult for many people to find work, the recent COVID pandemic has made things worse.

Regardless of age and qualification, stretches of unemployment have affected us all in recent years. While we might not be able to control being unemployed, we can control how we react to it.

Despite difficult conditions, there are many ways to grow and stay hopeful. Whether you’re looking for work, or just taking a breather between assignments, these 10 endeavors will keep you busy and productive. Plus, some may even help push your resume to the top of the next pile.

Here’re 10 things you should do when you’re unemployed:

1. Keep a Schedule

It’s fine to take a few days after you’re finished at work to relax, but try not to get too comfortable.

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As welcoming as permanently moving into your sweatpants may seem, keeping a schedule is one way to stay productive and focused. While unemployed, if you continue to start your day early, you are more likely to get more done. Also, keeping up with day to day tasks makes you less likely to grow depressed or inactive.

2. Join a Temp Agency

One of the easiest ways to bridge the gap between jobs is to find temporary work, or work with a temp agency. While many unemployed people job hunt religiously, rememberer to include temp agencies in the search.

While not a permanent solution, you will be in a better position financially while you search for something permanent.

3. Work Online

Another great option if you’re unemployed is online work. Many different sites offer a variety of ways to make money online, but make sure the site you’re working for is reputable.

Micro job sites such as Fiverr and Upwork as well as sites that pay for you to take surveys, are all quick, legitimate options. While these sites sometimes offer lower pay, it’s always better to move forward slowly than not at all.

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Here’s How to Find and Land a Legit Online Work from Home Job.

4. Get Organized

Unemployment is an excellent opportunity to get organized. Embark on some spring cleaning, go through old boxes, and get rid of the things you don’t need. Streamlining your life will help you dive head first into the next chapter, plus it helps you feel like your unemployed time is spent productively.

Try these tips: How to Organize Your Life: 10 Habits of Really Organized People

5. Exercise

Much like organizing your life, another good way to keep yourself enthusiastic and healthy is to exercise. It doesn’t take much to get slightly more active, and exercise can help you stay positive. Even a walk around the block a few times a week can do a lot for keeping you motivated and determined. If you take care of yourself, you can make the most of this extra time.

6. Volunteer

Volunteering is an excellent way to use extra time when you’re unemployed. Additionally, if you volunteer in an area related to your job qualifications, you can often include the experience on your resume.

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Not only that, doing good is a true mood booster and is sure to help you stay optimistic while looking for your next job.

7. Improve Your Skills

Looking for ways to increase your job skills while unemployed is a good way to move forward as well. Look for certifications or training you could take, especially those offered for free.

You can qualify more for even entry level positions with extra training in your line of work, and many cities or states offer job skills training. Refreshing your resume, and interview and job skills may make your job hunt easier.

8. Treat Yourself

Unemployment can be trying and tiring, so don’t forget to treat yourself occasionally. Take a reasonable amount of time off from your weekly job hunt to recharge and rest up. Letting yourself rest will maximize your productivity during the hours you job search.

Even if you don’t have extra money for entertainment, a walk or visit to the park can do wonders to help you go back and attack your job hunt.

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9. See What You Can Sell

Another good way to bridge the gap between jobs is to sell unused possessions. eBay and Amazon are both secure sites, but traditional garage sales are a fine option too. Sell off a few video games, or some electronics, for some quick and easy cash while you figure out a permanent solution.

10. Take a Course

Much like training and certifications, taking a class can be a good way to keep yourself sharp while unemployed. Especially when you’re between jobs, it can be easy to forget this option, as most courses cost money. Don’t forget the mass of free educational tools online: 25 Killer Sites For Free Online Education

Keeping your brain sharp can help you stay focused and may even help you learn some new, relevant job skills.

The Bottom Line

While unemployment numbers are still high, there are many things you can do to better yourself and move forward. While new skills to aid your job hung might seem out of reach, there are plenty of free ways to get ahead, online and off.

Additionally, don’t forget that taking time for yourself can do wonders for keeping you productive in your job hunt. While it is a challenge, don’t give up–being unemployed can offer you extra time to better yourself, and possibly grow more qualified to find work.

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Featured photo credit: neONBRAND via unsplash.com

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