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8 Tips on How to Make Awesome Explainer Videos

8 Tips on How to Make Awesome Explainer Videos

Online users simply don’t have the time or patience to scroll through pages of content to find what they are looking for. Most visitors will simply click the back button on their web browser before that happens; a number of case studies show that the average web page visit lasts between 10 to 20 seconds.

Why does this matter?

Because it means that you have a very limited window to capture the attention of your visitors. Failing to do so ultimately means losing potential sales to competitors.

A captivating web design can certainly help to increase engagement and reduce bounce rates. But there is another effective way to get visitors to stick around long enough to learn more about your offer. Using them has also been shown to dramatically improve conversion rates.

Explainer videos.

What are explainer videos?

Chances are you have seen one of these yourself. They are short, whiteboard animation-type videos typically found on landing pages that describe the products or services a business offers in a manner that is easy to understand. Explainer videos are a highly effective way to increase engagement and boost conversions.

The challenge is getting them right. The following are 8 tips for creating engaging explainer videos for your business.

1. Aim For Short Videos

As previously mentioned, attention spans are incredibly short on the web. Simply slapping a video on your homepage is no guarantee that it will work, and could actually have the opposite effect.

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The following chart from Wistia shows a direct correlation between video length and engagement:

    The sweet spot in terms of video length appears to be around 2 minutes. That engagement starts to drop off dramatically after the 3 minute mark. If you can get your message across in a shorter amount of time, then by all means.

    The bottom line is to get straight to the point, and to only include the most important parts. If your videos are over 3 minutes, then edit down the content until it is only a minute or two. Any longer than that and you risk visitors clicking away from your video.

    2. Answer the Why

    Customers ultimately want to know what’s in it for them. In other words, what problem does your solution solve, and why should they purchase from your business?

    It might be tempting to simply rattle off the features of your products or services. But a better approach is to highlight the benefits, as consumers tend to respond more positively if they can visualize your products making their lives better somehow.

    Apple offers a great example. Watch any product unveiling and it becomes immediately apparent how the end consumer benefits (e.g. a better camera to capture precious moments, a faster processor to get more work done, etc.). While other companies focus more on the technical aspects of their devices, Apple takes a different approach by highlighting how consumers benefit.

    Follow this example when creating your own explainer videos to make them more effective. Tell people how your products or services makes their lives better.

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    3. Write a Short Script

    You know that video length matters, and to focus on the benefits for your target audience.

    These are important points when creating the script, as you want to get your message across without boring your viewers. Spend time to write a short script that highlights your products or services in a matter that gets the point across. It should also be straightforward enough for anyone to understand.

    Start by writing a first draft of your script. How would you describe your products or services to potential prospects?

    Your first draft likely won’t be perfect, and it may be longer than anticipated to the point that it goes over the 2 minute sweet spot. So be absolutely relentless when editing, and cut out any parts that don’t contribute much to the video. This is your chance to share your story, so make it count.

    4. Inject Humor

    One characteristic that many viral videos share is a sense of humor.

    Content that genuinely makes you smile or laugh leaves a lasting and memorable impression. It gives you something to talk about and greatly increases the likelihood of you sharing it with others.

    Take, for example, the “Smell Like a Man” campaign from Old Spice. The video is not only creatively made in what looks a single shot, but it also incorporates humor. The campaign has been a resounding hit for the company, attracting positive attention and boosting sales. While not exactly an explainer video, it illustrates just how effective humor can be.

    Incorporate humor to keep your video fun and light-hearted. Your video may just go viral across the web and become a huge success, driving more traffic and sales to your business.

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    5. Don’t Compromise on Quality

    First impressions matter more than you think.

    Consumers are often highly critical of new businesses they interact with, especially if they have no point of reference. If a visitor is presented with a low quality video with sound that doesn’t properly sync, it leaves a poor impression. An explainer video can dramatically boost conversions when implemented right.

    Either invest in quality recording equipment, or consider hiring video production services. If you are working with a limited budget, another option to consider is to buy doodle ads. Whiteboard animations are a fun and creative way to increase engagement on your landing pages.

    High quality imagery and a professional voiceovers also accompany the video to deliver even better results for your business.

    6. Set the Tone With the Right Music

    Music has a powerful impact on the brain. Composers are able to skillfully manipulate music notes to evoke all types of emotions. The effect that certain songs can have should not be underestimated.

    Use the right music to help set the tone and pace of your explainer video. But it also shouldn’t drown out the voiceover or dialog, as the music should blend into your video to give it a more professional feel. Services such as PremiumBeat offer massive libraries of tunes and other sound effects for a reasonable price.

    7. End With a Call to Action

    Including a call to action is an important part of driving visitors to a conversion. It instructs visitors on the actions you want them to take. A call to action that offers a clear benefit has a much better chance of converting than a generic “Click Here” or “Call Us Today.” Xero, an online accounting software for businesses, ends their explainer video with a simple message to get started with a free trial.

    After detailing your products or services and outlining how they address certain pain points, end the clip with a call to action, whether it be to start a free trial, or call a number for more information.

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    8. Plan the Launch

    Your video is finally complete and you are satisfied with how it turned out.

    Now what?

    Your job is not yet done, as there are still a number of things that you need to do before the video can start driving measurable results. Successfully launching a video for your business consists of the following steps:

    • Choose a video host: YouTube is perhaps the most popular video platform, with over a billion users. But you are not limited to YouTube, as there are plenty of other options to host your video including Vimeo, Wistia, Brightcove, and more.
    • Integrate with your site: Now that your video is uploaded with a host, the next step is to integrate it directly into your site. Most companies choose to put their video directly on the homepage so that it is front and center for new visitors. Regardless of where you place the video, it should integrate seamlessly with the rest of the page.
    • Market your video: If you want your video to have more of an impact, you need to take steps to get the word out. Uploading to a popular hosting service such as YouTube should help to get some traffic to it. But leveraging your blog, newsletter, and social media channels can help to attract even more traffic.

    Conclusion

    Video is an excellent medium that is able to convey a message far more effectively than text or images.

    If visitor engagement is low and bounce rates are high on your landing pages, consider turning to explainer videos: Short clips that provide a more visual overview of your products or services, and how consumers can benefit.

    The use of explainer videos on landing pages can not only increase engagement, but also drive more sales to your business, as numerous case studies have shown. The challenge is getting these types of videos right; simply slapping a video on your site is no guarantee that it will work.

    So before getting started on your own explainer videos, follow the tips as outlined here to make them more effective.

    Featured photo credit: Envy Creative via thinkenvy.com

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    Yasmin Rasidi

    Copy Writer at Swotfish

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    Last Updated on January 17, 2019

    8 Simple Mindfulness Exercises to Bring Peace and Happiness to Your Life

    8 Simple Mindfulness Exercises to Bring Peace and Happiness to Your Life

    In life, we all need to be conscientious of what we are doing. You don’t need to live a life of stress if you don’t want to. You can achieve peace and happiness in life by carefully building mindfulness exercises into your life’s routine.

    Exercising mindfulness isn’t rocket science and as importantly, you can do it. It will, however, take a few tries to get into the groove of things but once you get it, it is like riding a bike, you will never lose it.

    Trust me. It’s in your best interest to learn and put these mindfulness exercises into practice. In this article, I will share with you 8 mindfulness exercises that will help you to boost your energy, vitality and live a more peaceful and happier life.

    Why Is It Hard to Live A Peaceful And Happy Life?

    Our Habitat Has Become Too Technological

    The world has accepted the idea that technology is often the cure for all evil. We have accepted, as a society, that everything technological will make us live a better life without fully investigating the many side effects that modernity brings.

    There are a number of technological side effects that have a tremendous impact on your life that the media rarely tells you about.[1] Some of them include self-harm, economic inequality, having less sex, and even suicide. The global community is becoming less happy because of technology.

    How can anybody live a peaceful and happy life when they are depressed? Technology advancements, ladies and gents, is a major reason for why we are living a poor life because it has infiltrated our lives too much.

    According to my research, Americans spend an average of 8 hours a day looking at the computer screen — The average screen time spent on smartphones alone is about 20 hours per week. That’s a lot! No wonder why living a happy and peaceful life is so difficult these days.

    Too Many People Don’t Want to Unplug

    Americans check their phones an average of 80 times during vacation.[2] Some admit to checking their smartphones 300 times every single day. In countries like Brazil, India and China, the situation is no different.

    The reality is that people are constantly plugged into technological devices and this behavior is literally making people all over the globe fight an inner war with themselves, which consequently makes them very sad. As we know, war is the enemy of peace which won’t make anybody happy.

    Listen carefully:

    We have a global anxiety epidemic because people don’t want to unplug from their smartphones and most people aren’t doing anything to fix it. It is a sad state of affairs but very real. This obsession with technology is turning us into perishable robots who live terrible lives.

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    The era of anxiety is here to stay. There is little doubt about it. We can, however, fight back with the best remedy of all — We call it mindfulness!

    Thank God there is an antidote to this whole technological madness. Without further ado, let’s go straight to the mindful exercises.

    8 Mindfulness Exercises to Start Practicing

    There are tons of mindfulness exercises available for you to engage with out there.[3] In the paragraphs below, I will include the best ones I’ve personally tried or have seen my close friends and family members try.

    Are you ready for it? Let’s go!

    1. Pray Daily

    You should pray on a daily basis. Why is that you may ask — Well, because science has told us to do so.

    When people pray, they feel peaceful, almost eliminating anxiety. Worries become secondary, and often gives people energy and hope to cope with the difficulties of life.

    Prayer can make you more confident and focused. Prayer also helps you with self-control, helps to control pain, and can protect you against illnesses and disorders like cancer and high blood pressure. At least, this is what researchers from Harvard Medical School have said.[4]

    Pray. You won’t regret it.[5]

    2. Pay Attention to Your Inner Thoughts

    A lot of people allow themselves to be influenced by their negative thoughts. Be different and resist believing in them. It is a bad habit that can lead to unhappiness.

    By the way, if you do feel this way, chances are high that somebody other than you put these thoughts into your head.

    Here is my secret to combat this cancer — look at things objectively. I bet that if you look at things as they are, you will realize that most if not all of your negative thoughts are only inside of your head.

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    If you pay close attention, you will quickly realize that these voices aren’t worth your time. Believe me — Ignoring them and looking at things with objectivity is often the best course of action.

    This article can guide you to beat negative thoughts:

    How to Stop Automatic Negative Thoughts When You’re Overwhelmed

    3. Smile Often

    Smiling will slow down your heart. It will also relax your body because when you smile, your body releases endorphins which in itself has a number of positive benefits for you as a person.

    Smile often! You may want to smile early in the morning, during the day, and late in the evening. It is amazing what happens to you when you decide to smile instead of being grumpy.

    Surrender your problems to a nice smile. You will notice two things. First, most people just don’t which makes them live a miserable life. Second, if you decide to smile often, you will eventually smile unconsciously which is the ideal.

    The moment that you smile unconsciously, you then know that you are truly happy.

    4. Organize Your Working Desk

    A messy desk will make you less productive and can agitate and overstimulate you. You don’t want that.

    When you clear your desk, you engage in deep inner-thinking and your systematic decision making ends up becoming therapeutic.

    Most people realize that they are most creative when their creative space is clean and organized. The former often makes people more aware of what they are doing which lends to less stress and more productivity.

    Organizing your desk will also make you more energetic and focused because order often decreases chaos which is a condition that often slows down daily progress.

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    5. Celebrate Your Friend’s Victories

    I love this mindful exercise. One of the best ways to live a happy and peaceful life is to celebrate the victories of others. When you do that, you automatically make your friends in a better mood which makes you in a better mood, as well.

    Happiness is contagious! We might as well celebrate others as much as we can. If you find out that your peer has won an award, celebrate with him! If your friend is the recipient of a local charity award, celebrate with her!

    What is also awesome is that when you celebrate with others, they often celebrate with you in return. This, ladies and gentleman, will make you feel fantastic. You can’t go wrong with this one, period.

    6. Listen to Your Spouse/Partner

    God put someone in your life for a reason. You might as well listen to him or her.

    I listen to my wife everyday. In fact, I often ask the following question to her, “Amanda, what are your thoughts about…” or “What am I missing about…” It is shocking what I hear back from her. Without her having much context and perspective, by the art of observation in my own nonverbal behavior and the behavior of others, she accurately gives me incredible insights which helps me out with living my life to the fullest.

    I’m a firm believer that spouses are supposed to engage in interpersonal communication every day. I most definitely do and will continue doing it. You should do the same.

    7. Give Yourself a Break from Technology

    You can’t be in total equilibrium if your computerized devices control your life. You must get away from technology on a daily basis.[6]

    How do you do that? This is my formula:

    First, take this smartphone control test. It is only ten questions but this test will place you somewhere in the human robot cycle continuum.

    If your score is between 25-30, take a break from the computer (or smartphone, pad, laptop/desktop) every twenty minutes and stop being on a computerized device after 8:00pm.

    If you score between 30-35, still take a break every 20 minutes but stop being on these devices at 5:00pm.

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    If you score more than 35, you need to take action immediately.

    Limit computer use as much as possible throughout the day. Give yourself as many breaks from the computer as possible. Are you ready for the challenge?

    8. Go Exercise

    Go exercise at least three times a week. I don’t care if you need to workout early in the morning, late in the evening, on the weekends or during work days. Working out is absolutely imperative for you to live happy and peaceful life.

    The stresses of the modern world are too much for you to neglect this important mindfulness exercise. When you go to the gym, you burn calories, focus on activities one step at a time, your mind relaxes, anxiety decreases, you sweat and often think about topics unrelated to your work place among many other benefits.

    You must exercise at least three hours each week for optimum results. Why? Just take a look at all the benefits of regular exercising:

    12 Benefits of Regular Exercise You Should Know

    The Bottom Line

    It’s in your best interest to learn and put these mindfulness exercises into practice. Now that our habitat has become too technological and many people just don’t want to unplug, engaging in daily prayer, celebrate your friends’ victories, and listening to your spouse are among the best ways to be mindful about what you are doing and how you are living.

    It is possible to live a happy and peaceful life. It only depends on you.

    Go exercise! Take a break from technology and invest in you! Life is too short for distractions.

    More Resources About Mindfulness

    Featured photo credit: Lesly Juarez via unsplash.com

    Reference

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