Advertising
Advertising

8 Tips on How to Make Awesome Explainer Videos

8 Tips on How to Make Awesome Explainer Videos

Online users simply don’t have the time or patience to scroll through pages of content to find what they are looking for. Most visitors will simply click the back button on their web browser before that happens; a number of case studies show that the average web page visit lasts between 10 to 20 seconds.

Why does this matter?

Because it means that you have a very limited window to capture the attention of your visitors. Failing to do so ultimately means losing potential sales to competitors.

A captivating web design can certainly help to increase engagement and reduce bounce rates. But there is another effective way to get visitors to stick around long enough to learn more about your offer. Using them has also been shown to dramatically improve conversion rates.

Explainer videos.

What are explainer videos?

Chances are you have seen one of these yourself. They are short, whiteboard animation-type videos typically found on landing pages that describe the products or services a business offers in a manner that is easy to understand. Explainer videos are a highly effective way to increase engagement and boost conversions.

The challenge is getting them right. The following are 8 tips for creating engaging explainer videos for your business.

1. Aim For Short Videos

As previously mentioned, attention spans are incredibly short on the web. Simply slapping a video on your homepage is no guarantee that it will work, and could actually have the opposite effect.

Advertising

The following chart from Wistia shows a direct correlation between video length and engagement:

    The sweet spot in terms of video length appears to be around 2 minutes. That engagement starts to drop off dramatically after the 3 minute mark. If you can get your message across in a shorter amount of time, then by all means.

    The bottom line is to get straight to the point, and to only include the most important parts. If your videos are over 3 minutes, then edit down the content until it is only a minute or two. Any longer than that and you risk visitors clicking away from your video.

    2. Answer the Why

    Customers ultimately want to know what’s in it for them. In other words, what problem does your solution solve, and why should they purchase from your business?

    It might be tempting to simply rattle off the features of your products or services. But a better approach is to highlight the benefits, as consumers tend to respond more positively if they can visualize your products making their lives better somehow.

    Apple offers a great example. Watch any product unveiling and it becomes immediately apparent how the end consumer benefits (e.g. a better camera to capture precious moments, a faster processor to get more work done, etc.). While other companies focus more on the technical aspects of their devices, Apple takes a different approach by highlighting how consumers benefit.

    Follow this example when creating your own explainer videos to make them more effective. Tell people how your products or services makes their lives better.

    Advertising

    3. Write a Short Script

    You know that video length matters, and to focus on the benefits for your target audience.

    These are important points when creating the script, as you want to get your message across without boring your viewers. Spend time to write a short script that highlights your products or services in a matter that gets the point across. It should also be straightforward enough for anyone to understand.

    Start by writing a first draft of your script. How would you describe your products or services to potential prospects?

    Your first draft likely won’t be perfect, and it may be longer than anticipated to the point that it goes over the 2 minute sweet spot. So be absolutely relentless when editing, and cut out any parts that don’t contribute much to the video. This is your chance to share your story, so make it count.

    4. Inject Humor

    One characteristic that many viral videos share is a sense of humor.

    Content that genuinely makes you smile or laugh leaves a lasting and memorable impression. It gives you something to talk about and greatly increases the likelihood of you sharing it with others.

    Take, for example, the “Smell Like a Man” campaign from Old Spice. The video is not only creatively made in what looks a single shot, but it also incorporates humor. The campaign has been a resounding hit for the company, attracting positive attention and boosting sales. While not exactly an explainer video, it illustrates just how effective humor can be.

    Incorporate humor to keep your video fun and light-hearted. Your video may just go viral across the web and become a huge success, driving more traffic and sales to your business.

    Advertising

    5. Don’t Compromise on Quality

    First impressions matter more than you think.

    Consumers are often highly critical of new businesses they interact with, especially if they have no point of reference. If a visitor is presented with a low quality video with sound that doesn’t properly sync, it leaves a poor impression. An explainer video can dramatically boost conversions when implemented right.

    Either invest in quality recording equipment, or consider hiring video production services. If you are working with a limited budget, another option to consider is to buy doodle ads. Whiteboard animations are a fun and creative way to increase engagement on your landing pages.

    High quality imagery and a professional voiceovers also accompany the video to deliver even better results for your business.

    6. Set the Tone With the Right Music

    Music has a powerful impact on the brain. Composers are able to skillfully manipulate music notes to evoke all types of emotions. The effect that certain songs can have should not be underestimated.

    Use the right music to help set the tone and pace of your explainer video. But it also shouldn’t drown out the voiceover or dialog, as the music should blend into your video to give it a more professional feel. Services such as PremiumBeat offer massive libraries of tunes and other sound effects for a reasonable price.

    7. End With a Call to Action

    Including a call to action is an important part of driving visitors to a conversion. It instructs visitors on the actions you want them to take. A call to action that offers a clear benefit has a much better chance of converting than a generic “Click Here” or “Call Us Today.” Xero, an online accounting software for businesses, ends their explainer video with a simple message to get started with a free trial.

    After detailing your products or services and outlining how they address certain pain points, end the clip with a call to action, whether it be to start a free trial, or call a number for more information.

    Advertising

    8. Plan the Launch

    Your video is finally complete and you are satisfied with how it turned out.

    Now what?

    Your job is not yet done, as there are still a number of things that you need to do before the video can start driving measurable results. Successfully launching a video for your business consists of the following steps:

    • Choose a video host: YouTube is perhaps the most popular video platform, with over a billion users. But you are not limited to YouTube, as there are plenty of other options to host your video including Vimeo, Wistia, Brightcove, and more.
    • Integrate with your site: Now that your video is uploaded with a host, the next step is to integrate it directly into your site. Most companies choose to put their video directly on the homepage so that it is front and center for new visitors. Regardless of where you place the video, it should integrate seamlessly with the rest of the page.
    • Market your video: If you want your video to have more of an impact, you need to take steps to get the word out. Uploading to a popular hosting service such as YouTube should help to get some traffic to it. But leveraging your blog, newsletter, and social media channels can help to attract even more traffic.

    Conclusion

    Video is an excellent medium that is able to convey a message far more effectively than text or images.

    If visitor engagement is low and bounce rates are high on your landing pages, consider turning to explainer videos: Short clips that provide a more visual overview of your products or services, and how consumers can benefit.

    The use of explainer videos on landing pages can not only increase engagement, but also drive more sales to your business, as numerous case studies have shown. The challenge is getting these types of videos right; simply slapping a video on your site is no guarantee that it will work.

    So before getting started on your own explainer videos, follow the tips as outlined here to make them more effective.

    Featured photo credit: Envy Creative via thinkenvy.com

    More by this author

    Yasmin Rasidi

    Copy Writer at Swotfish

    Try These Super Easy Protein Cookies Recipes If You Are On a Diet or A Regular Gym Routine! 7 Awesome Beauty Tips and Products to Look Flawless 6 Wonderful Places to Spend Your Valentine’s Day 8 Actionable Tips on Dealing with Divorce 6 Reasons Why the Majority of Startups Fail

    Trending in Lifestyle

    1 How to Stay Calm and Cool When You Are Extremely Stressful 2 How To Be Successful In Life: 13 Tips From The Most Successful People 3 10 Reasons Why You Should Get Naked More Often 4 Why Do I Have Bad Luck? 2 Simple Things to Change Your Destiny 5 The 25 Best Self Improvement Books to Read No Matter How Old You Are

    Read Next

    Advertising
    Advertising

    Last Updated on September 20, 2018

    How to Stay Calm and Cool When You Are Extremely Stressful

    How to Stay Calm and Cool When You Are Extremely Stressful

    Being in a hurry all the time drains your energy. Your work and routine life make you feel overwhelmed. Getting caught up in things beyond your control stresses you out…

    If you’d like to stay calm and cool in stressful situations, put the following 8 steps into practice:

    1. Breathe

    The next time you’re faced with a stressful situation that makes you want to hurry, stop what you’re doing for one minute and perform the following steps:

    • Take five deep breaths in and out (your belly should come forward with each inhale).
    • Imagine all that stress leaving your body with each exhale.
    • Smile. Fake it if you have to. It’s pretty hard to stay grumpy with a goofy grin on your face.

    Feel free to repeat the above steps every few hours at work or home if you need to.

    2. Loosen up

    After your breathing session, perform a quick body scan to identify any areas that are tight or tense. Clenched jaw? Rounded shoulders? Anything else that isn’t at ease?

    Gently touch or massage any of your body parts that are under tension to encourage total relaxation. It might help to imagine you’re in a place that calms you: a beach, hot tub, or nature trail, for example.

    Advertising

    3. Chew slowly

    Slow down at the dinner table if you want to learn to be patient and lose weight. Shoveling your food down as fast as you can is a surefire way to eat more than you need to (and find yourself with a bellyache).

    Be a mindful eater who pays attention to the taste, texture, and aroma of every dish. Chew slowly while you try to guess all of the ingredients that were used to prepare your dish.

    Chewing slowly will also reduce those dreadful late-night cravings that sneak up on you after work.

    4. Let go

    Cliche as it sounds, it’s very effective.

    The thing that seems like the end of the world right now?

    It’s not. Promise.

    Advertising

    Stressing and worrying about the situation you’re in won’t do any good because you’re already in it, so just let it go.

    Letting go isn’t easy, so here’s a guide to help you:

    21 Things To Do When You Find It Hard To Let Go

    5. Enjoy the journey

    Focusing on the end result can quickly become exhausting. Chasing a bold, audacious goal that’s going to require a lot of time and patience? Split it into several mini-goals so you’ll have several causes for celebration.

    Stop focusing on the negative thoughts. Giving yourself consistent positive feedback will help you grow patience, stay encouraged, and find more joy in the process of achieving your goals.

    6. Look at the big picture

    The next time you find your stress level skyrocketing, take a deep breath, and ask yourself:

    Advertising

    Will this matter to me…

    • Next week?
    • Next month?
    • Next year?
    • In 10 years?

    Hint: No, it won’t.

    I bet most of the stuff that stresses you wouldn’t matter the next week, maybe not even the next day.

    Stop agonizing over things you can’t control because you’re only hurting yourself.

    7. Stop demanding perfection of yourself

    You’re not perfect and that’s okay. Show me a person who claims to be perfect and I’ll show you a dirty liar.

    Demanding perfection of yourself (or anybody else) will only stress you out because it just isn’t possible.

    Advertising

    8. Practice patience every day

    Below are a few easy ways you can practice patience every day, increasing your ability to remain calm and cool in times of stress:

    • The next time you go to the grocery store, get in the longest line.
    • Instead of going through the drive-thru at your bank, go inside.
    • Take a long walk through a secluded park or trail.

    Final thoughts

    Staying calm in stressful situations is possible, all you need is some daily practice.

    Taking deep breaths and eat mindfully are some simple ways to train your brain to be more patient. But changing the way you think of a situation and staying positive are most important in keeping cool whenever you feel overwhelmed and stressful.

    Featured photo credit: Brooke Cagle via unsplash.com

    Read Next