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10 Smart SEO Tips for a High Ranking

10 Smart SEO Tips for a High Ranking

The concept of SEO is quite volatile, mainly because of the frequent changes in the Google algorithm. Here are some smart tips that will help you maintain a good position in search engine results pages, amidst the ever-changing SEO trends.[1]

1. Follow the ‘One at a Time’ Principle

Your website can have a lot of stuff revolving around your business, but for good SEO results, select one main topic that is vital for the message you want to convey. This step is extremely important to set you on the right track, so before you select your topic, do some keyword research.

2. Run for the Most Appropriate Keywords

If you are optimizing your website through keywords that are hardly searched for, then you are simply wasting your energy and time. “You may bag a high placement for a keyword with a low search rate, but Google does record the number of times your listing was not chosen by users and how many times they selected another website by returning to search results,” cautions Guy S., CEO of Over The Top SEO, a much-acclaimed SEO information source.

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Hence, invest resources into searching for the most appropriate keywords. Many SEO software and tools are available over the web.

3. Know Your Competition

The incoming links that your website has are analyzed by search engines before they rank you. So, keep track of your competitors’ incoming links in order to attain a competitive edge.

For competitor analysis, you must consider search engine ranking, incoming link quality and quantity, Google PageRank of linking pages, and keywords in linking page title, amongst other parameters.

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4. Go for Title and Meta Tag Optimization

If you are looking forward to proper search engine listings, use different HTML titles and meta tags for each web page. However, do not spend too much time over meta keywords tag, since Google, which holds 64% of search market share, does not consider this for ranking.

5. Write Content That Can be Shared and Linked

Generic content has almost no hope in the aggressive world of online marketing. “Originality is important, but that’s not all. Linking is the lifeline of high ranking content and if you have manifold contributors linking to your content, the game is half own(ed),” Guy says.

Also, ensure that your content is shared and do not forget to thank or reward those who share your content with others.

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6. Use Title and ALT Attributes

The title attribute provides the user and the search engine more information regarding the destination of a link. This is also a requirement as per the W3C standard to enable the visually impaired to access your page.

In a similar manner, the ALT attribute describes images. Make sure to incorporate keywords in images and titles, reflecting the site topic.

7. Go for Frequent Updating

Remember that compared to sites with static content, sites that have dynamic content rank considerably higher. Websites with blogs that are regularly updated with fresh content score high in search engines.[2]

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8. Optimize File Nomenclatures

Try to save media, images, or web pages with filenames that include keywords. For instance, if the keyword phrase is “SEO agency”, it would be great to save images for that page as “SEO_agency_01.jpg”. Although this is still under speculation, many SEO professionals have experienced ranking improvement by media and images.

9. Ensure That Search Engines are Indexing Your Website

Your content is automatically tracked and indexed by search engines, but it won’t be wise to always count on it. Also, make the search engines know what to index by redirecting duplicate content and optimizing robots.txt file.

10. Utilize Validators and Checklists

To maintain a high SEO rank, you need to validate that the website’s source code is accurate. The four vital aspects that need validation are HTML, search engine optimization, CSS, and absence of broken links and images.

It does not matter if you already have an existing website. Update it carefully keeping in mind these tips and conquer the SEO race!

Featured photo credit: Digital Trends via digitaltrends.com

Reference

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Adnan Manzoor

Data Analyst & Life Coach

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Last Updated on February 15, 2019

7 Tools to Help Keep Track of Goals and Habits Effectively

7 Tools to Help Keep Track of Goals and Habits Effectively

Now that 2011 is well underway and most people have fallen off the bandwagon when it comes to their New Year’s resolutions (myself included), it’s a good time to step back and take an honest look at our habits and the goals that we want to achieve.

Something that I have learned over the past few years is that if you track something, be it your eating habits, exercise, writing time, work time, etc. you become aware of the reality of the situation. This is why most diet gurus tell you to track what you eat for a week so you have an awareness of the of how you really eat before you start your diet and exercise regimen.

Tracking daily habits and progress towards goals is another way to see reality and create a way for you clearly review what you have accomplished over a set period of time. Tracking helps motivate you too; if I can make a change in my life and do it once a day for a period of time it makes me more apt to keep doing it.

So, if you have some goals and habits in mind that need tracked, all you need is a tracking tool. Today we’ll look at 7 different tools to help you keep track of your habits and goals.

Joe’s Goals

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    Joe’s Goals is a web-based tool that allows users to track their habits and goals in an easy to use interface. Users can add as many goals/habits as they want and also check multiple times per day for those “extra productive days”. Something that is unique about Joe’s Goals is the way that you can keep track of negative habits such as eating out, smoking, etc. This can help you visualize the good things that you are doing as well as the negative things that you are doing in your life.

    Joe’s Goals is free with a subscription version giving you no ads and the “latest version” for $12 a year.

    Daytum

      Daytum

      is an in depth way of counting things that you do during the day and then presenting them to you in many different reports and groups. With Daytum you can add several different items to different custom categories such as work, school, home, etc. to keep track of your habits in each focus area of your life.

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      Daytum is extremely in depth and there are a ton of settings for users to tweak. There is a free version that is pretty standard, but if you want more features and unlimited items and categories you’ll need Daytum Plus which is $4 a month.

      Excel or Numbers

        If you are the spreadsheet number cruncher type and the thought of using someone else’s idea of how you should track your habits turns you off, then creating your own Excel/Numbers/Google spreadsheet is the way to go. Not only do you have pretty much limitless ways to view, enter, and manipulate your goal and habit data, but you have complete control over your stuff and can make it private.

        What’s nice about spreadsheets is you can create reports and can customize your views in any way you see fit. Also, by using Dropbox, you can keep your tracker sheets anywhere you have a connection.

        Evernote

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          I must admit, I am an Evernote junky, mostly because this tool is so ubiquitous. There are several ways you can implement habit/goal tracking with Evernote. You won’t be able to get nifty reports and graphs and such, but you will be able to access your goal tracking anywhere your are, be it iPhone, Android, Mac, PC, or web. With Evernote you pretty much have no excuse for not entering your daily habit and goal information as it is available anywhere.

          Evernote is free with a premium version available.

          Access or Bento

            If you like the idea of creating your own tracker via Excel or Numbers, you may be compelled to get even more creative with database tools like Access for Windows or Bento for Mac. These tools allow you to set up relational databases and even give you the option of setting up custom interfaces to interact with your data. Access is pretty powerful for personal database applications, and using it with other MS products, you can come up with some pretty awesome, in depth analysis and tracking of your habits and goals.

            Bento is extremely powerful and user friendly. Also with Bento you can get the iPhone and iPad app to keep your data anywhere you go.

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            You can check out Access and the Office Suite here and Bento here.

            Analog Bonus: Pen and Paper

            All these digital tools are pretty nifty and have all sorts of bells and whistles, but there are some people out there that still swear by a notebook and pen. Just like using spreadsheets or personal databases, pen and paper gives you ultimate freedom and control when it comes to your set up. It also doesn’t lock you into anyone else’s idea of just how you should track your habits.

            Conclusion

            I can’t necessarily recommend which tool is the best for tracking your personal habits and goals, as all of them have their quirks. What I can do however (yes, it’s a bit of a cop-out) is tell you that the tool to use is whatever works best for you. I personally keep track of my daily habits and personal goals with a combo Evernote for input and then a Google spreadsheet for long-term tracking.

            What this all comes down to is not how or what tool you use, but finding what you are comfortable with and then getting busy with creating lasting habits and accomplishing short- and long-term goals.

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