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10 Smart SEO Tips for a High Ranking

10 Smart SEO Tips for a High Ranking

The concept of SEO is quite volatile, mainly because of the frequent changes in the Google algorithm. Here are some smart tips that will help you maintain a good position in search engine results pages, amidst the ever-changing SEO trends.[1]

1. Follow the ‘One at a Time’ Principle

Your website can have a lot of stuff revolving around your business, but for good SEO results, select one main topic that is vital for the message you want to convey. This step is extremely important to set you on the right track, so before you select your topic, do some keyword research.

2. Run for the Most Appropriate Keywords

If you are optimizing your website through keywords that are hardly searched for, then you are simply wasting your energy and time. “You may bag a high placement for a keyword with a low search rate, but Google does record the number of times your listing was not chosen by users and how many times they selected another website by returning to search results,” cautions Guy S., CEO of Over The Top SEO, a much-acclaimed SEO information source.

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Hence, invest resources into searching for the most appropriate keywords. Many SEO software and tools are available over the web.

3. Know Your Competition

The incoming links that your website has are analyzed by search engines before they rank you. So, keep track of your competitors’ incoming links in order to attain a competitive edge.

For competitor analysis, you must consider search engine ranking, incoming link quality and quantity, Google PageRank of linking pages, and keywords in linking page title, amongst other parameters.

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4. Go for Title and Meta Tag Optimization

If you are looking forward to proper search engine listings, use different HTML titles and meta tags for each web page. However, do not spend too much time over meta keywords tag, since Google, which holds 64% of search market share, does not consider this for ranking.

5. Write Content That Can be Shared and Linked

Generic content has almost no hope in the aggressive world of online marketing. “Originality is important, but that’s not all. Linking is the lifeline of high ranking content and if you have manifold contributors linking to your content, the game is half own(ed),” Guy says.

Also, ensure that your content is shared and do not forget to thank or reward those who share your content with others.

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6. Use Title and ALT Attributes

The title attribute provides the user and the search engine more information regarding the destination of a link. This is also a requirement as per the W3C standard to enable the visually impaired to access your page.

In a similar manner, the ALT attribute describes images. Make sure to incorporate keywords in images and titles, reflecting the site topic.

7. Go for Frequent Updating

Remember that compared to sites with static content, sites that have dynamic content rank considerably higher. Websites with blogs that are regularly updated with fresh content score high in search engines.[2]

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8. Optimize File Nomenclatures

Try to save media, images, or web pages with filenames that include keywords. For instance, if the keyword phrase is “SEO agency”, it would be great to save images for that page as “SEO_agency_01.jpg”. Although this is still under speculation, many SEO professionals have experienced ranking improvement by media and images.

9. Ensure That Search Engines are Indexing Your Website

Your content is automatically tracked and indexed by search engines, but it won’t be wise to always count on it. Also, make the search engines know what to index by redirecting duplicate content and optimizing robots.txt file.

10. Utilize Validators and Checklists

To maintain a high SEO rank, you need to validate that the website’s source code is accurate. The four vital aspects that need validation are HTML, search engine optimization, CSS, and absence of broken links and images.

It does not matter if you already have an existing website. Update it carefully keeping in mind these tips and conquer the SEO race!

Featured photo credit: Digital Trends via digitaltrends.com

Reference

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Adnan Manzoor

Data Analyst & Life Coach

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Published on September 20, 2018

11 Google Chrome Apps and Features to Help You Get More Done with Less Effort

11 Google Chrome Apps and Features to Help You Get More Done with Less Effort

In today’s fast-paced and never-ending busy world, we are overwhelmed by tasks that need to be completed by tight deadlines. With so much technology it is difficult to find the right tools to help boost our efficiency. And, many tools get obsolete so its essential to stay up-to-date to know when you will have to make adjustments to these tools. Independently of where you work, there’s a good chance that you have to be working on a PC or a laptop.

Do you are feel like you do not have enough time, or cannot accomplish much as of late? It is recommended to take a step back and look at the big picture. Also, you want to explore new and innovative ways to improve productivity.

In this article, I outline 11 features and apps within the Chrome browser that can help you do just that.

Minimizing Tabs

Let’s face it we all have more than a dozen tabs opened on our computers. One neat trick to still keep most of them open is to turn them into pinned tabs. On Google Chrome you can right-click the tab and select “Pin Tab” option. This turns the tab into an icon enabling you to continue multitasking.

Pinning a tab anchors the tabs on the left of your toolbar; a great benefit of the “Pin Tab” feature is that you can’t close these tabs accidentally since the “X” disappears after pinning them.

Incognito Mode

Google Chrome is a very easy-to-use and intuitive. But, Google does collect our browsing data; so to remedy this, you can use Incognito Mode. This feature does not keep your browsing or download history. You can enable or access it in three different ways:

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  1. Press Ctrl/Command+shift+N
  2. Select File Menu and choose New Incognito Window
  3. Download extension New Incognito Window

This feature is very handy if you’d rather not have your browsing history stored and utilized for future advertisement or suggested pages.

Save Webpages as PDF Files

Have you ever browsed interesting or important information and then forgot to bookmark or save it in “favorites”, making it impossible to find again? Chances are you have done this on a number of occasions.

Thankfully, there is an easy solution. You can save webpages as PDF files. On your keyboard, press control/command+p and you will be able to save webpages as PDFs.

Open Recently-closed Tabs

Ever had dozens of tabs opened and all of a sudden your browser shuts down? It has probably happened to all of us. You can easily recover all of your tabs using two approaches. Don’t panic if this happens because there is a workaround and solution for it.

One is by pressing Ctrl/CMD+Shift+T.

The other approach is to click on the three vertical dots on your browser and hover over “History”.

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Solve Mathematical Problems

Google’s Chrome browser doesn’t just search for relevant and updated information. It is also capable of performing some mathematical problems. Within the omnibox (Chrome’s address or URL bar), you can perform mathematical exercises.

For example, if you are struggling with percentages you can search 20 percent of x amount and it will instantly provide a result. Pretty handy, right?!

Play Media Files

Are you frequently met with difficulties when playing or watch a video files? Well, once again Chrome comes to the rescue. You can can listen or play videos from all sorts of movie or music files (mp3, mp4, .mov, .mkv, .ogv, .webm, .wav, etc.) by simply dragging the file into the search bar.

In addition, you can view images, PDF files and Microsoft Office files, too.

Navigate Swiftly Between Tabs

With all of those tabs opened comes great navigation responsibilities. Rather than clicking through every tab, you can use shortcut keys like Ctrl+Tab to navigate all of the different tabs. Also, you are able to navigate to the first tab by pressing Ctrl-1, Ctrl-2, and so on. If you want to switch to the very last tab, press Ctrl-9.

Stay Focus(e)d

Computers nowadays have awesome capabilities.

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Sometimes we like to get work done, but let’s face it, we’re all human. We sometimes procrastinate by visiting a website we really like, or maybe take a break with watching a flick on Netflix, a video on YouTube or browsing Facebook.

With Chrome’s StayFocusd extension, you can truly stay focused and get more done in less time.

This extension naturally helps you stay more productive by limiting the amount of time you spend on websites. You can set the time and it will automatically block those sites after a certain period.

Grammarly for Editing

Grammarly is a must have, and it’s really a complete powerhouse. Grammarly helps you check your grammar and spelling for everything you write online.

You can use it professionally or as a student, which will make the editing process much easier and more efficient. Furthermore, it can automatically check for typos when you send an email, type a Tweet, or post a Facebook comment. It’s like having your own personal copyeditor!

Loom

There are times that words in an email or written text in a chat app will just not convey the right meaning.

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There is a saying that a picture is worth a thousand words. Well, the same is true of videos.

With Loom, you can capture, narrate and immediately share video recordings of your screen, which will help coworkers understand issues you are facing, or to easily convey an explanation on screen. Plus, with video you will be able to easily walk people through a process, and you can use it to create simple how-to videos.

Chrome Calendar Extension

No matter what your level of responsibility is at your job, Google Calendar is another essential resource to have at your fingertips.

Specifically, you can have this extension added as an icon in the toolbar of your browser, which I highly recommend. Once you add the extension to your browser, you can check for upcoming events with a single click without leaving your current page.

Final Thoughts

Google Chrome has definitely evolved from its inception. As you can see you have a very powerful tool that comes as a free installation and is loaded with dozens of capabilities. The above listed Chrome apps can resolve some of the most common obstacles to your time management and productivity.

Featured photo credit: Andrew Neel via unsplash.com

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