The concept of SEO is quite volatile, mainly because of the frequent changes in the Google algorithm. Here are some smart tips that will help you maintain a good position in search engine results pages, amidst the ever-changing SEO trends.
1. Follow the ‘One at a Time’ Principle
Your website can have a lot of stuff revolving around your business, but for good SEO results, select one main topic that is vital for the message you want to convey. This step is extremely important to set you on the right track, so before you select your topic, do some keyword research.
2. Run for the Most Appropriate Keywords
If you are optimizing your website through keywords that are hardly searched for, then you are simply wasting your energy and time. “You may bag a high placement for a keyword with a low search rate, but Google does record the number of times your listing was not chosen by users and how many times they selected another website by returning to search results,” cautions Guy S., CEO of Over The Top SEO, a much-acclaimed SEO information source.
Hence, invest resources into searching for the most appropriate keywords. Many SEO software and tools are available over the web.
3. Know Your Competition
The incoming links that your website has are analyzed by search engines before they rank you. So, keep track of your competitors’ incoming links in order to attain a competitive edge.
For competitor analysis, you must consider search engine ranking, incoming link quality and quantity, Google PageRank of linking pages, and keywords in linking page title, amongst other parameters.
4. Go for Title and Meta Tag Optimization
If you are looking forward to proper search engine listings, use different HTML titles and meta tags for each web page. However, do not spend too much time over meta keywords tag, since Google, which holds 64% of search market share, does not consider this for ranking.
5. Write Content That Can be Shared and Linked
Generic content has almost no hope in the aggressive world of online marketing. “Originality is important, but that’s not all. Linking is the lifeline of high ranking content and if you have manifold contributors linking to your content, the game is half own(ed),” Guy says.
Also, ensure that your content is shared and do not forget to thank or reward those who share your content with others.
6. Use Title and ALT Attributes
The title attribute provides the user and the search engine more information regarding the destination of a link. This is also a requirement as per the W3C standard to enable the visually impaired to access your page.
In a similar manner, the ALT attribute describes images. Make sure to incorporate keywords in images and titles, reflecting the site topic.
7. Go for Frequent Updating
Remember that compared to sites with static content, sites that have dynamic content rank considerably higher. Websites with blogs that are regularly updated with fresh content score high in search engines.
8. Optimize File Nomenclatures
Try to save media, images, or web pages with filenames that include keywords. For instance, if the keyword phrase is “SEO agency”, it would be great to save images for that page as “SEO_agency_01.jpg”. Although this is still under speculation, many SEO professionals have experienced ranking improvement by media and images.
9. Ensure That Search Engines are Indexing Your Website
Your content is automatically tracked and indexed by search engines, but it won’t be wise to always count on it. Also, make the search engines know what to index by redirecting duplicate content and optimizing robots.txt file.
10. Utilize Validators and Checklists
To maintain a high SEO rank, you need to validate that the website’s source code is accurate. The four vital aspects that need validation are HTML, search engine optimization, CSS, and absence of broken links and images.
It does not matter if you already have an existing website. Update it carefully keeping in mind these tips and conquer the SEO race!
Featured photo credit: Digital Trends via digitaltrends.com
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