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Online Marketing Tips for Educational Institutions

Online Marketing Tips for Educational Institutions

You’ve probably noticed how traditional education methods are changing because you have computers allowing people to connect from all over the world. I remember when I was in school in the 90’s, you had to go to class, the concept of online education didn’t even exist. However, now I see so many educational institutions providing classes that students can take from home or abroad. After doing some research I learned there are benefits for educational institutions who make online access available to students.

For example, it cut costs by reducing the size of the buildings required to house hundreds of students. For schools to provide classrooms, they have to invest in a lot of space. This increases not only property taxes but heating and cooling costs. The infrastructure needed for on-campus students is higher than for online students because schools need to provide textbooks and computers. Finally, the number of teachers required on site costs money.

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It’s amazing how so much has changed in recent years. Online educational institutions are facing the challenge of marketing and growing online. Now that you have completely converted to providing education online, how do you attract students to enroll in your school? Today, we’ll explore some online marketing tips for trying to attract online students.

Partnership

Traditional schools have been doing this for years and it has helped them stay competitive in the educational market. The concept is easy, schools partner up and offer joint programs providing the student with more options. You see this happening within medical schools where the in-class teaching might be in the Caribbean to keep costs low, and the hands-on part would take place in the United States. Not only that but by partnering, they are able to provide specialized subjects which otherwise would not be available. Schools that help students get placement afterward are more enticing.

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Paid Marketing

With sophisticated marketing platforms, you can create ads to target specific people. This has helped educational institutions create custom programs, and target ads to attract people who would be interested in them. For example, on Facebook, you can market your school to people who have certain interests. If a school is offering a special trucking or nursing program, then you can target groups on Facebook centered around both.

The only problem I see is being able to find a reputable marketing platform. Next, some platforms like Google, Facebook, and Twitter can get very expensive for schools do not know how to use them. You would have to hire someone with knowledge which can be an added cost. However, from my experience, the positives outweigh the negatives because prospective students are most likely on social media.

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Digital Educational Tools

Many institutions understand the growing need for educational tools to help attract students. You now have more teachers purchasing space on tools like Quizlet so they can upload tests, content, and practice assignments. This tool is awesome because you can set up your own profile under your school name and interact with others on the same platform. Each time a student takes a test you uploaded or shares your content it serves as a promotion for your school.

There are digital marketing companies which focus on education technology to provide the right marketing tools. As you read through, you’ll understand some of the challenges facing education providers when trying to build online awareness.

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Final Thoughts

The way people are educated has changed a lot in recent years, and I think it’s for the best. With online education growing, you now have a way to educate people all over the world. Some countries with poorer schools can now benefit from the internet connecting local people with higher education. But, for these people to find educational institutions, it’s important schools find ways to market their brand online.

Featured photo credit: educationusa.state.gov via educationusa.state.gov

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Rizvan Ullah

Online Blogger

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Last Updated on April 8, 2020

Why Assuming Positive Intent Is an Amazing Productivity Driver

Why Assuming Positive Intent Is an Amazing Productivity Driver

Assuming positive intent is an important contributor to quality of life.

Most people appreciate the dividends such a mindset produces in the realm of relationships. How can relationships flourish when you don’t assume intentions that may or may not be there? And how their partner can become an easier person to be around as a result of such a shift? Less appreciated in the GTD world, however, is the productivity aspect of this “assume positive intent” perspective.

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Most of us are guilty of letting our minds get distracted, our energy sapped, or our harmony compromised by thinking about what others woulda, coulda, shoulda.  How we got wronged by someone else.  How a friend could have been more respectful.  How a family member could have been less selfish.

However, once we evolve to understanding the folly of this mindset, we feel freer and we become more productive professionally due to the minimization of unhelpful, distracting thoughts.

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The leap happens when we realize two things:

  1. The self serving benefit from giving others the benefit of the doubt.
  2. The logic inherent in the assumption that others either have many things going on in their lives paving the way for misunderstandings.

Needless to say, this mindset does not mean that we ought to not confront people that are creating havoc in our world.  There are times when we need to call someone out for inflicting harm in our personal lives or the lives of others.

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Indra Nooyi, Chairman and CEO of Pepsi, says it best in an interview with Fortune magazine:

My father was an absolutely wonderful human being. From ecent emailhim I learned to always assume positive intent. Whatever anybody says or does, assume positive intent. You will be amazed at how your whole approach to a person or problem becomes very different. When you assume negative intent, you’re angry. If you take away that anger and assume positive intent, you will be amazed. Your emotional quotient goes up because you are no longer almost random in your response. You don’t get defensive. You don’t scream. You are trying to understand and listen because at your basic core you are saying, ‘Maybe they are saying something to me that I’m not hearing.’ So ‘assume positive intent’ has been a huge piece of advice for me.

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In business, sometimes in the heat of the moment, people say things. You can either misconstrue what they’re saying and assume they are trying to put you down, or you can say, ‘Wait a minute. Let me really get behind what they are saying to understand whether they’re reacting because they’re hurt, upset, confused, or they don’t understand what it is I’ve asked them to do.’ If you react from a negative perspective – because you didn’t like the way they reacted – then it just becomes two negatives fighting each other. But when you assume positive intent, I think often what happens is the other person says, ‘Hey, wait a minute, maybe I’m wrong in reacting the way I do because this person is really making an effort.

“Assume positive intent” is definitely a top quality of life’s best practice among the people I have met so far. The reasons are obvious. It will make you feel better, your relationships will thrive and it’s an approach more greatly aligned with reality.  But less understood is how such a shift in mindset brings your professional game to a different level.

Not only does such a shift make you more likable to your colleagues, but it also unleashes your talents further through a more focused, less distracted mind.

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Featured photo credit: Christina @ wocintechchat.com via unsplash.com

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