Advertising
Advertising

Online Marketing Tips for Educational Institutions

Online Marketing Tips for Educational Institutions

You’ve probably noticed how traditional education methods are changing because you have computers allowing people to connect from all over the world. I remember when I was in school in the 90’s, you had to go to class, the concept of online education didn’t even exist. However, now I see so many educational institutions providing classes that students can take from home or abroad. After doing some research I learned there are benefits for educational institutions who make online access available to students.

For example, it cut costs by reducing the size of the buildings required to house hundreds of students. For schools to provide classrooms, they have to invest in a lot of space. This increases not only property taxes but heating and cooling costs. The infrastructure needed for on-campus students is higher than for online students because schools need to provide textbooks and computers. Finally, the number of teachers required on site costs money.

Advertising

It’s amazing how so much has changed in recent years. Online educational institutions are facing the challenge of marketing and growing online. Now that you have completely converted to providing education online, how do you attract students to enroll in your school? Today, we’ll explore some online marketing tips for trying to attract online students.

Partnership

Traditional schools have been doing this for years and it has helped them stay competitive in the educational market. The concept is easy, schools partner up and offer joint programs providing the student with more options. You see this happening within medical schools where the in-class teaching might be in the Caribbean to keep costs low, and the hands-on part would take place in the United States. Not only that but by partnering, they are able to provide specialized subjects which otherwise would not be available. Schools that help students get placement afterward are more enticing.

Advertising

Paid Marketing

With sophisticated marketing platforms, you can create ads to target specific people. This has helped educational institutions create custom programs, and target ads to attract people who would be interested in them. For example, on Facebook, you can market your school to people who have certain interests. If a school is offering a special trucking or nursing program, then you can target groups on Facebook centered around both.

The only problem I see is being able to find a reputable marketing platform. Next, some platforms like Google, Facebook, and Twitter can get very expensive for schools do not know how to use them. You would have to hire someone with knowledge which can be an added cost. However, from my experience, the positives outweigh the negatives because prospective students are most likely on social media.

Advertising

Digital Educational Tools

Many institutions understand the growing need for educational tools to help attract students. You now have more teachers purchasing space on tools like Quizlet so they can upload tests, content, and practice assignments. This tool is awesome because you can set up your own profile under your school name and interact with others on the same platform. Each time a student takes a test you uploaded or shares your content it serves as a promotion for your school.

There are digital marketing companies which focus on education technology to provide the right marketing tools. As you read through, you’ll understand some of the challenges facing education providers when trying to build online awareness.

Advertising

Final Thoughts

The way people are educated has changed a lot in recent years, and I think it’s for the best. With online education growing, you now have a way to educate people all over the world. Some countries with poorer schools can now benefit from the internet connecting local people with higher education. But, for these people to find educational institutions, it’s important schools find ways to market their brand online.

Featured photo credit: educationusa.state.gov via educationusa.state.gov

More by this author

Rizvan Ullah

Rizvan is the founder of CareerCrawlers. He shares career and motivational advice on Lifehack.

What Are Positive Affirmations (And Why Are They Powerful)? 4 Major Changes in Men After Turning 50 Years Old Success Habits of The Worlds Wealthiest People How to Create an Effective Sales Funnel Tips On How To Get Your Content in Front of The Right People

Trending in Lifestyle

1 18 Benefits of Journaling That Will Change Your Life 2 10 Easy At-Home Leg Toning Workouts for Women 3 10 Best Wireless Headphones For Running 4 How to Control Your Thoughts and Be the Master of Your Mind 5 7 Ways to Motivate Yourself to Workout

Read Next

Advertising
Advertising
Advertising

Last Updated on July 8, 2020

18 Benefits of Journaling That Will Change Your Life

18 Benefits of Journaling That Will Change Your Life

The act of writing in a journal often seems daunting or unnecessary to many people. Even authors who work on novels might shun the idea of daily diaries. What purpose does jotting down words on a regular basis do if not contributing to the next novel, play or song? I know from experience many benefits of journaling that I wish to share.

1. Understand Yourself Better

Though many people and even writers avoid keeping journals, I vow to do it more often. Not only do I desire to take up daily journaling but also I plan to do it with pen to paper.

Some of the benefits I’ve found from my more active days include finding myself in the sense of understanding what matters to me and what I want out of life. I’ve been incredibly fortunate to find a spouse who is my best friend and advocate in raising children. I attribute this and much more to what I learned about myself in keeping journals for years.

2. Keep Track of Small Changes

I’ll admit that I never got very far with my guitar lessons, but in writing in a journal, I have seen the ability to track small changes like those that come when you practice anything.

Those learning a musical instrument often fail to see the small improvements that come with regular practice. Writing won’t help you switch chords any faster, but it will help you to develop a better sense for language and grammar just by doing it.

3. Become Aware of What Matters

As you continue to write in a journal, following a stream-of-consciousness feel, you can look back on the topics that you chose to write about. Those issues and emotions that poured out of you will provide insight on to what matters most to you.

You may not even realize that you’re job is depressing you or that you want to spend more time with your kids until you look over your thoughts that you weren’t really thinking about.

Advertising

4. Boost Creativity

The idea that the brain and its neural activity across hemispheres encourages learning also shows up in increased creativity. Just like with learning an instrument, your increased activity will inspire your thoughts to connect and reconnect in different ways.

When I wrote in a journal, I often wrote poetry as well as just my thoughts as they came out. I started to hear poems more in my mind; so much so that I took to scrawling lines on napkins and finding metaphors in mundane activities.

You really are what you do, so writing helps grow more than being a writer. Writing boosts the way you communicate and structure language, which really is a creative process.

5. Represents Your Emotions in a Safe Environment

A journal is as private as it gets. You can lock it in a safe or tuck it under a pillow and no one will accidentally share it on social media or have an opportunity to “leave a comment.”

Write about your sorrow as much as your happiness and frustration and know that you don’t have to keep your emotions inside your body. You can put them on paper.

6. Process Life Experiences

When you take the time to look back over what you’ve written, be it a week or a year later, you will have the distance you need to more objectively interpret your raw feelings.

Everything from losing a job to losing a loved one can emerge in a new light for a fresh perspective. Figuring out how the benefits of journaling affect your perspective on life will create connection and increase creativity.

Advertising

7. Stress Relief

In combining the exercise inherent in fine motor coordination that comes from the act of writing with the emotional release of self expression, those who maintain a journal relieve stress.

Try it out. Go home and write about your day. Write about the traffic. Write about the coffee order the barista got wrong but you didn’t have time to change. See how you can physically purge some of that pent-up stress by putting it on paper.

8. Provide Direction

Though journaling is often conducted as an activity without much direction, it often provides direction.

One of the biggest benefits of journaling is that your chaotic thoughts merge to show a direction in which to head. Asking the right questions is the only way to achieve the best solutions, so look to your journal to find your way toward your next goal.

9. Solve Problems

Just as in practicing math problems, we all get better at finding hidden solutions through the act of processing.

Think of your next goal as X and solve your life problems by reading your journals as word problems. The benefit of journaling here is that you write, explore and process to recognize and then solve problems.

When life is too in-your-face, you have to step back to see reality. Living in the moment allows us to write in the moment and use that expression to solve problems.

Advertising

10. Find Relief From Fighting

Solving your problems only comes after time to process, recognize and strategize. Just as in the benefit of journaling where relief comes from the act of writing, relief from fighting comes when you decide to “sit this one out” and communicate one-way.

Fighting is only productive when the fighters care to communicate and find common ground. When the emotions are as high as the stress levels, writing will function as the best time out.

11. Find Meaning in Life

Journaling will show you why you are living, whether you are wallowing in things you wish to change or striving to make the changes. Your life will begin to take on new meaning and your own words will reveal the actions that got you where you are so that you can assess and pave a new path for your future.

12. Allow Yourself to Focus

Taking even a small amount of time out of every day will provide you with not only peace of mind but also increased focus. Taking a break to meditate in writing and journaling will sharpen your mental faculties.

13. Sharpen Your Spirituality

When we write, we allow all the energy and experiences to flow through us, which often provides further insight into our own spirituality. Even if your parents didn’t raise you to follow a specific religion, your thoughts will start to show you what you believe about the universe and your place in it.

14. Let the Past Go

I’ve mentioned a few examples where going back over your writing offers advice and direction, but the simply truth is that writing down our feelings can be the best way to let them go. We can choose to literally throw these pages away when they’re filled with negativity and hate.

15. Allow Freedom

Journaling is the perfect way to not only express yourself but to also experience the freedom of being who you are. Your books can stay private or you can publish them. Your freedom stems from your sense of self and your perception of your thoughts.

Advertising

16. Enhance Your Career

Again, the private act of pen-to-paper processing provides the benefits of journaling mentioned above, but you can also enhance your career when you take similar ideas and categorize, edit and publish them in an online blog.

Your thoughts will often be personal and express emotions, but another benefit of journaling is uncovering fresh ideas about your work.

17. Literally Explore Your Dreams

All the benefits I’ve mentioned explore ideas, thoughts and emotions, which is also what our dreams and nightmares do. Through writing down your dreams from the previous night, you can enhance your creativity as well as connect some of the metaphorical dots from the rest of your journal.

18. Catalog Your Life for Others

No one wants to think about dying, but we all die. Leaving a journal will act as a way to reconnect with family and friends left behind. The ideas you wish to keep personal while you process the life you’re living will serve to rekindle and inspire those who loved you through the process.

We consider our partners our life witnesses, but writing provides a tangible mark on the world.

Now that you’ve learned all the benefits of journaling, it’s time to start writing a journal:

Featured photo credit: Kelly Sikkema via unsplash.com

Read Next