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Online Marketing Tips for Educational Institutions

Online Marketing Tips for Educational Institutions

You’ve probably noticed how traditional education methods are changing because you have computers allowing people to connect from all over the world. I remember when I was in school in the 90’s, you had to go to class, the concept of online education didn’t even exist. However, now I see so many educational institutions providing classes that students can take from home or abroad. After doing some research I learned there are benefits for educational institutions who make online access available to students.

For example, it cut costs by reducing the size of the buildings required to house hundreds of students. For schools to provide classrooms, they have to invest in a lot of space. This increases not only property taxes but heating and cooling costs. The infrastructure needed for on-campus students is higher than for online students because schools need to provide textbooks and computers. Finally, the number of teachers required on site costs money.

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It’s amazing how so much has changed in recent years. Online educational institutions are facing the challenge of marketing and growing online. Now that you have completely converted to providing education online, how do you attract students to enroll in your school? Today, we’ll explore some online marketing tips for trying to attract online students.

Partnership

Traditional schools have been doing this for years and it has helped them stay competitive in the educational market. The concept is easy, schools partner up and offer joint programs providing the student with more options. You see this happening within medical schools where the in-class teaching might be in the Caribbean to keep costs low, and the hands-on part would take place in the United States. Not only that but by partnering, they are able to provide specialized subjects which otherwise would not be available. Schools that help students get placement afterward are more enticing.

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Paid Marketing

With sophisticated marketing platforms, you can create ads to target specific people. This has helped educational institutions create custom programs, and target ads to attract people who would be interested in them. For example, on Facebook, you can market your school to people who have certain interests. If a school is offering a special trucking or nursing program, then you can target groups on Facebook centered around both.

The only problem I see is being able to find a reputable marketing platform. Next, some platforms like Google, Facebook, and Twitter can get very expensive for schools do not know how to use them. You would have to hire someone with knowledge which can be an added cost. However, from my experience, the positives outweigh the negatives because prospective students are most likely on social media.

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Digital Educational Tools

Many institutions understand the growing need for educational tools to help attract students. You now have more teachers purchasing space on tools like Quizlet so they can upload tests, content, and practice assignments. This tool is awesome because you can set up your own profile under your school name and interact with others on the same platform. Each time a student takes a test you uploaded or shares your content it serves as a promotion for your school.

There are digital marketing companies which focus on education technology to provide the right marketing tools. As you read through, you’ll understand some of the challenges facing education providers when trying to build online awareness.

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Final Thoughts

The way people are educated has changed a lot in recent years, and I think it’s for the best. With online education growing, you now have a way to educate people all over the world. Some countries with poorer schools can now benefit from the internet connecting local people with higher education. But, for these people to find educational institutions, it’s important schools find ways to market their brand online.

Featured photo credit: educationusa.state.gov via educationusa.state.gov

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Rizvan Ullah

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Last Updated on July 18, 2019

10 Small Changes To Make Your House Feel Like A Home

10 Small Changes To Make Your House Feel Like A Home

Your house is more than just a building that you live in. It should be a home that makes you feel welcome as soon as you open the front door.

Making your house feel like a home is not something that simply happens on its own. You need to make some changes to a house when you move in, to give it that cozy, warm feeling that turns it into a true home. To help you speed the process, follow this guide to 10 small changes to make your house feel like a home.

1. Make the Windows Your Own

When you move into a home, they often come with boring Venetian blinds or less than attractive curtains.

One of the best ways you can instantly warm your home and make it showcase your style is to add some new window dressing. Adding beautiful curtains not only improves your home’s appearance, but it can also help to control the temperature.

2. Put up Some Art

If you have a lot of bare walls in your home, it will seem sterile no matter how beautiful your paint or wallpaper is.

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Hanging art on the walls will instantly give it personality and make it feel like home.

3. Improve the Aroma

A house that is not filled with inviting smells will never feel like a home. There are loads of ways you can make your home smell nice. There are tons of air fresheners on the market you can use.

Incense and scented candles are a nice option as well. Don’t forget that baking in a home is also a great way to fill it with an aroma that instantly smells like home as soon as you open the front door.

4. Put out Lots of Pillows and Throws

A great way to make your home look warm and inviting is to place lots of pillows and throws out on the furniture. It is much better to have too many pillows than not enough.

There is nothing like the feeling of sinking into a cushiony pillow that feels like a cloud to make you feel like you are at home.

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5. Instantly Class up Your Closet

If your closet is filled with wire or plastic hangers, it will never truly feel homey. To instantly make your closet feel classy, change out your old hangers for wooden ones.

Not only do they look great, but they are better for hanging your clothes as well.

6. Improve Your Air Quality

One of the most overlooked ways to make your house feel more like a home is to improve its air quality.

The easiest and best way to upgrade the air quality in your home is to change the old, dirty filters in your furnace regularly. Get some air filters delivered to your home so that you always have some on hand.

7. Fill it with Plants

Another way to improve the air quality in your home is to fill it with plants. You should have plants in every room of your home.

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They help to improve the air quality and they look beautiful. As well as making your home appear homier, plants also help to boost your mood and lower your stress levels.

8. Change the Doorknobs

Most people don’t really give their doorknobs a second thought unless they are broken. That is a shame because changing your doorknobs is an easy way to add personality to your home.

Changing your old, boring doorknobs to new ones that are works of art will instantly brighten your home.

9. Upgrade Your Tub or Shower

There is nothing like luxuriating in a whirlpool bath or steam shower to make the cares of the day melt away. Your family deserves a bit of luxury when they are in their bathroom.

Install a new shower or tub today to make your bathroom worthy of a place in your home.

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10. Fresh Cut Flowers

You can make any room in your house feel homier by placing a vase full of beautiful flowers in it. The gorgeous look and intoxicating aroma of fresh cut flowers will immediately brighten your day when you encounter them.

You don’t have to make all these changes at once. Try one or two a day though, and your house will feel like a home before you know it. The trick is to constantly keep adding these homey touches to make your home a place worthy of its name.

Featured photo credit: https://www.pexels.com/photo/black-wooden-round-analog-wall-clock-on-brown-wooden-wall-121537/ via unsplash.com

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