You’ve probably noticed how traditional education methods are changing because you have computers allowing people to connect from all over the world. I remember when I was in school in the 90’s, you had to go to class, the concept of online education didn’t even exist. However, now I see so many educational institutions providing classes that students can take from home or abroad. After doing some research I learned there are benefits for educational institutions who make online access available to students.
For example, it cut costs by reducing the size of the buildings required to house hundreds of students. For schools to provide classrooms, they have to invest in a lot of space. This increases not only property taxes but heating and cooling costs. The infrastructure needed for on-campus students is higher than for online students because schools need to provide textbooks and computers. Finally, the number of teachers required on site costs money.
It’s amazing how so much has changed in recent years. Online educational institutions are facing the challenge of marketing and growing online. Now that you have completely converted to providing education online, how do you attract students to enroll in your school? Today, we’ll explore some online marketing tips for trying to attract online students.
Traditional schools have been doing this for years and it has helped them stay competitive in the educational market. The concept is easy, schools partner up and offer joint programs providing the student with more options. You see this happening within medical schools where the in-class teaching might be in the Caribbean to keep costs low, and the hands-on part would take place in the United States. Not only that but by partnering, they are able to provide specialized subjects which otherwise would not be available. Schools that help students get placement afterward are more enticing.
With sophisticated marketing platforms, you can create ads to target specific people. This has helped educational institutions create custom programs, and target ads to attract people who would be interested in them. For example, on Facebook, you can market your school to people who have certain interests. If a school is offering a special trucking or nursing program, then you can target groups on Facebook centered around both.
The only problem I see is being able to find a reputable marketing platform. Next, some platforms like Google, Facebook, and Twitter can get very expensive for schools do not know how to use them. You would have to hire someone with knowledge which can be an added cost. However, from my experience, the positives outweigh the negatives because prospective students are most likely on social media.
Digital Educational Tools
Many institutions understand the growing need for educational tools to help attract students. You now have more teachers purchasing space on tools like Quizlet so they can upload tests, content, and practice assignments. This tool is awesome because you can set up your own profile under your school name and interact with others on the same platform. Each time a student takes a test you uploaded or shares your content it serves as a promotion for your school.
There are digital marketing companies which focus on education technology to provide the right marketing tools. As you read through, you’ll understand some of the challenges facing education providers when trying to build online awareness.
The way people are educated has changed a lot in recent years, and I think it’s for the best. With online education growing, you now have a way to educate people all over the world. Some countries with poorer schools can now benefit from the internet connecting local people with higher education. But, for these people to find educational institutions, it’s important schools find ways to market their brand online.
Featured photo credit: educationusa.state.gov via educationusa.state.gov