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An In-depth Guide To Search Engine Optimization (SEO)

An In-depth Guide To Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the process of optimizing the visibility of a website, or a web page, in a search engine’s results. In simpler terms, your website will pop up earlier in a search with some keywords.

There are two types of SEO

Onsite SEO
This is what ‘you’ say about yourself. It refers to what you distribute on your site and what issues you think you have authority on.

Offsite SEO
This is what ‘they’ say about you. For example, if a reputable and established source like Forbes or Huffingpost, link to your site as an authority, Google’s algorithm will give you credit for that. Off-site SEO carries the most weight in a search. It makes perfect sense when you think it through. Reputable sources vouching for your authority on a subject mean far more than you vouching for yourself.

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SEO should be a factor in determining your content. In order to make Google include your site as a top result, your SEO should be based on the keywords you are shooting for in your niche or market. I recently stumbled upon a site that really laid out the benefits of having your contents included in search engine results. One Houston SEO Expert explained that it is essential to know what people really want and what they search on the web. The expert also said you are missing out on a great deal of money and business by not being on Google and other top search engines.

Essentially, if your brand is not rating as a top result, prospects probably aren’t going to find you.

When Does Google’s Algorithm Change?

Google usually updates its algorithm annually. Historically this has been in order to penalize content owners or marketers who have attempted to outsmart the formula with spammy, black-hat techniques. More recent updates have been to simply return better results for quality content.

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SEO is the most important part of internet marketing. Whether you have a blog, a business website, or an e-Commerce store, SEO is equally important to promoting it on the internet.

If you have just created a website or blog and want to do its SEO on your own, then this article is for you.  I am going to give a quick overview of how SEO works.

Keyword Research

The most important step of SEO is picking the right keyword for your campaign. This process is also called keyword research. Most of the success or failure of your campaign relies upon this keyword. Many people fail in their SEO when they try to rank with the wrong keyword.

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There is no “wrong” word to go with in keyword research. All words are rankable, it’s just that some keywords have higher competition and some have lower competition. So, a good strategy SEO experts use in their SEO campaigns is targeting low competition key word. This way they increase their site authority little by little. Once they have enough domain experts, they start targeting high competition keywords too.

Onsite Optimization

Onsite optimization is a very important part of any SEO campaign. Onsite optimization is basically about making an online page relevant to your targeted keyword. Yahoo, Bing, Baidu, Yandex or any other search engine always shows relevant pages only in its searches. So making your content relevant to your targeted keyword is important for a successful SEO campaign.

Off-Site Optimization

As I said earlier, the most relevant aspect is the off-site optimization. This basically consists of making backlinks to a site on high domain authority sites. Backlinks are basically the main ranking indication which Google considers to position a website. A site with a higher number of backlinks ranks above than a site with low numbers of backlinks. There are many ways to generate backlinks of your website. To know more about backlink creation you can check with a good backlinks building guide.

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What To Do When Things Go Wrong in SEO

As SEO has its good side for the content owner, unfortunately, sometimes it goes wrong. You think, how will it go wrong? This can happen because you get over-aggressive with SEO tactics or because you violated the rules laid down by Google. When you think something is wrong with the ranking of your website, it is a good idea to solve the problem as fast you can to avoid your site being banned by Google. For this reason, you need to diagnose your issue.

How To Go About The Diagnosis

There are two major ways to learn you have a problem. The first is if you see a large drop in the organic search traffic to your site. The drop can be catastrophic in nature. It seriously affects your website to the extent that your contents can’t be shown when people search with your targeted keyword.

The other way you might learn about a problem is if you get a message directly within Google Search Console telling you about it. If you haven’t signed up for Search Console, you should do that immediately. In fact, you need to stop reading this article now and go set it up.

Featured photo credit: United Methodist Communications via cdnfiles.umc.org

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Saminu Abass

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Last Updated on October 13, 2020

How to Get Promoted When You Feel Stuck in Your Current Position

How to Get Promoted When You Feel Stuck in Your Current Position

Have you been stuck in the same position for too long and don’t really know how to get promoted and advance your career?

Feeling stuck could be caused by a variety of things:

  • Taking a job for the money
  • Staying with an employer that no longer aligns with your values
  • Realizing that you landed yourself in the wrong career
  • Not feeling valued or feeling underutilized
  • Taking a position without a full understanding of the role

There are many other reasons why you may be feeling this way, but let’s focus instead on learning what to do now in order to get unstuck and get promoted

One of the best ways to get promoted is by showing how you add value to your organization. Did you make money, save money, improve a process, or do some other amazing thing? How else might you demonstrate added value?

Let’s dive right in to how to get promoted when you feel stuck in your current position.

1. Be a Mentor

When I supervised students, I used to warm them — tongue in cheek, of course — about getting really good at their job.

“Be careful not to get too good at this, or you’ll never get to do anything else.”

This was my way of pestering them to take on additional challenges or think outside the box, but there is definitely some truth in doing something so well that your manager doesn’t trust anyone else to do it.

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This can get you stuck.

Jo Miller of Be Leaderly shares this insight on when your boss thinks you’re too valuable in your current job:

“Think back to a time when you really enjoyed your current role…You became known for doing your job so well that you built up some strong ‘personal brand’ equity, and people know you as the go-to-person for this particular job. That’s what we call ‘a good problem to have’: you did a really good job of building a positive perception about your suitability for the role, but you may have done ‘too’ good of a job!”[1]

With this in mind, how do you prove to your employer that you can add value by being promoted?

From Miller’s insight, she talks about building your personal brand and becoming known for doing a particular job well. So how can you link that work with a position or project that will earn you a promotion?

Consider leveraging your strengths and skills.

Let’s say that the project you do so well is hiring and training new entry-level employees. You have to post the job listing, read and review resumes, schedule interviews, make hiring decisions, and create the training schedules. These tasks require skills such as employee relations, onboarding, human resources software, performance management, teamwork, collaboration, customer service, and project management. That’s a serious amount of skills!

Are there any team members who can perform these skills? Try delegating and training some of your staff or colleagues to learn your job. There are a number of reasons why this is a good idea:

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  1. Cross-training helps in any situation in the event that there’s an extended illness and the main performer of a certain task is out for a while.
  2. As a mentor to a supervisee or colleague, you empower them to increase their job skills.
  3. You are already beginning to demonstrate that added value to your employer by encouraging your team or peers to learn your job and creating team players.

Now that you’ve trained others to do that work for which you have been so valued, you can see about re-requesting that promotion. Explain how you have saved the company money, encouraged employees to increase their skills, or reinvented that project of yours.

2. Work on Your Mindset

Another reason you may feel stuck in a position is explained through this quote:

“If you feel stuck at a job you used to love, it’s normally you—not the job—who needs to change. The position you got hired for is probably the exact same one you have now. But if you start to dread the work routine, you’re going to focus on the negatives.”[2]

In this situation, you should pursue a conversation with your supervisor and share your thoughts and feelings to help you learn how to get promoted. You can probably get some advice on how to rediscover the aspects of that job you enjoyed, and negotiate either some additional duties or a chance to move up.

Don’t express frustration. Express a desire for more.

Present your case and show your boss or supervisor that you want to be challenged, and you want to move up. You want more responsibility in order to continue moving the company forward. Focus on how you can do that with the skills you have and the positive mindset you’ve cultivated.

3. Improve Your Soft Skills

When was the last time you put focus and effort into upping your game with those soft skills? I’m talking about those seemingly intangible things that make you the experienced professional in your specific job skills[3].

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Use soft skills when learning how to get promoted.

    According to research, improving soft skills can boost productivity and retention 12 percent and deliver a 250 percent return on investment based on higher productivity and retention[4]. Those are only some of the benefits for both you and your employer when you want to learn how to get promoted.

    You can hone these skills and increase your chances of promotion into a leadership role by taking courses or seminars.

    Furthermore, you don’t necessarily need to request funding from your supervisor. There are dozens of online courses being presented by entrepreneurs and authors about these very subjects. Udemy and Creative Live both feature online courses at very reasonable prices. And some come with completion certificates for your portfolio!

    Another way to improve your soft skills is by connecting with an employee at your organization who has a position similar to the one you want.

    Express your desire to move up in the organization, and ask to shadow that person or see if you can sit in on some of their meetings. Offer to take that individual out for coffee and ask what their secret is! Take copious notes, and then immerse yourself in the learning.

    The key here is not to copy your new mentor. Rather, you want to observe, learn, and then adapt according to your strengths.

    4. Develop Your Strategy

    Do you even know specifically why you want to learn how to get promoted? Do you see a future at this company? Do you have a one-year, five-year, or ten-year plan for your career path? How often do you consider your “why” and insure that it aligns with your “what”?

    Sit down and make an old-fashioned pro and con list.

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    Write down every positive aspect of your current job and then every negative one. Which list is longer? Are there any themes present?

    Look at your lists and choose the most exciting pros and the most frustrating cons. Do those two pros make the cons worth it? If you can’t answer that question with a “yes,” then getting promoted at your current organization may not be what you really want[5].

    The two most important days in your life are the day you are born and the day you find out why. —Mark Twain

    Here are some questions to ask yourself:

    • Why do you do what you do?
    • What thrills you about your current job role or career?
    • What does a great day look like?
    • What does success look and feel like beyond the paycheck?
    • How do you want to feel about your impact on the world when you retire?

    Define success to get promoted

      These questions would be great to reflect on in a journal or with your supervisor in your next one-on-one meeting. Or, bring it up with one of your work friends over coffee.

      Final Thoughts

      After considering all of these points and doing your best to learn how to get promoted, what you might find is that being stuck is your choice. Then, you can set yourself on the path of moving up where you are, or moving on to something different.

      Because sometimes the real promotion is finding your life’s purpose.

      More Tips on How to Get Promoted

      Featured photo credit: Razvan Chisu via unsplash.com

      Reference

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