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An In-depth Guide To Search Engine Optimization (SEO)

An In-depth Guide To Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the process of optimizing the visibility of a website, or a web page, in a search engine’s results. In simpler terms, your website will pop up earlier in a search with some keywords.

There are two types of SEO

Onsite SEO
This is what ‘you’ say about yourself. It refers to what you distribute on your site and what issues you think you have authority on.

Offsite SEO
This is what ‘they’ say about you. For example, if a reputable and established source like Forbes or Huffingpost, link to your site as an authority, Google’s algorithm will give you credit for that. Off-site SEO carries the most weight in a search. It makes perfect sense when you think it through. Reputable sources vouching for your authority on a subject mean far more than you vouching for yourself.

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SEO should be a factor in determining your content. In order to make Google include your site as a top result, your SEO should be based on the keywords you are shooting for in your niche or market. I recently stumbled upon a site that really laid out the benefits of having your contents included in search engine results. One Houston SEO Expert explained that it is essential to know what people really want and what they search on the web. The expert also said you are missing out on a great deal of money and business by not being on Google and other top search engines.

Essentially, if your brand is not rating as a top result, prospects probably aren’t going to find you.

When Does Google’s Algorithm Change?

Google usually updates its algorithm annually. Historically this has been in order to penalize content owners or marketers who have attempted to outsmart the formula with spammy, black-hat techniques. More recent updates have been to simply return better results for quality content.

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SEO is the most important part of internet marketing. Whether you have a blog, a business website, or an e-Commerce store, SEO is equally important to promoting it on the internet.

If you have just created a website or blog and want to do its SEO on your own, then this article is for you.  I am going to give a quick overview of how SEO works.

Keyword Research

The most important step of SEO is picking the right keyword for your campaign. This process is also called keyword research. Most of the success or failure of your campaign relies upon this keyword. Many people fail in their SEO when they try to rank with the wrong keyword.

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There is no “wrong” word to go with in keyword research. All words are rankable, it’s just that some keywords have higher competition and some have lower competition. So, a good strategy SEO experts use in their SEO campaigns is targeting low competition key word. This way they increase their site authority little by little. Once they have enough domain experts, they start targeting high competition keywords too.

Onsite Optimization

Onsite optimization is a very important part of any SEO campaign. Onsite optimization is basically about making an online page relevant to your targeted keyword. Yahoo, Bing, Baidu, Yandex or any other search engine always shows relevant pages only in its searches. So making your content relevant to your targeted keyword is important for a successful SEO campaign.

Off-Site Optimization

As I said earlier, the most relevant aspect is the off-site optimization. This basically consists of making backlinks to a site on high domain authority sites. Backlinks are basically the main ranking indication which Google considers to position a website. A site with a higher number of backlinks ranks above than a site with low numbers of backlinks. There are many ways to generate backlinks of your website. To know more about backlink creation you can check with a good backlinks building guide.

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What To Do When Things Go Wrong in SEO

As SEO has its good side for the content owner, unfortunately, sometimes it goes wrong. You think, how will it go wrong? This can happen because you get over-aggressive with SEO tactics or because you violated the rules laid down by Google. When you think something is wrong with the ranking of your website, it is a good idea to solve the problem as fast you can to avoid your site being banned by Google. For this reason, you need to diagnose your issue.

How To Go About The Diagnosis

There are two major ways to learn you have a problem. The first is if you see a large drop in the organic search traffic to your site. The drop can be catastrophic in nature. It seriously affects your website to the extent that your contents can’t be shown when people search with your targeted keyword.

The other way you might learn about a problem is if you get a message directly within Google Search Console telling you about it. If you haven’t signed up for Search Console, you should do that immediately. In fact, you need to stop reading this article now and go set it up.

Featured photo credit: United Methodist Communications via cdnfiles.umc.org

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Saminu Abass

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Last Updated on March 29, 2021

5 Types of Horrible Bosses and How to Beat Them All

5 Types of Horrible Bosses and How to Beat Them All

When I left university I took a job immediately, I had been lucky as I had spent a year earning almost nothing as an intern so I was offered a role. On my first day I found that I had not been allocated a desk, there was no one to greet me so I was left for some hours ignored. I happened to snipe about this to another employee at the coffee machine two things happened. The first was that the person I had complained to was my new manager’s wife, and the second was, in his own words, ‘that he would come down on me like a ton of bricks if I crossed him…’

What a great start to a job! I had moved to a new city, and had been at work for less than a morning when I had my first run in with the first style of bad manager. I didn’t stay long enough to find out what Mr Agressive would do next. Bad managers are a major issue. Research from Approved Index shows that more than four in ten employees (42%) state that they have previously quit a job because of a bad manager.

The Dream Type Of Manager

My best manager was a total opposite. A man who had been the head of the UK tax system and was working his retirement running a company I was a very junior and green employee for. I made a stupid mistake, one which cost a lot of time and money and I felt I was going to be sacked without doubt.

I was nervous, beating myself up about what I had done, what would happen. At the end of the day I was called to his office, he had made me wait and I had spent that day talking to other employees, trying to understand where I had gone wrong. It had been a simple mistyped line of code which sent a massive print job out totally wrong. I learn how I should have done it and I fretted.

My boss asked me to step into his office, he asked me to sit down. “Do you know what you did?” I babbled, yes, I had been stupid, I had not double-checked or asked for advice when I was doing something I had not really understood. It was totally my fault. He paused. “Will you do that again?” Of course I told him I would not, I would always double check, ask for help and not try to be so clever when I was not!

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“Okay…”

That was it. I paused and asked, should I clear my desk. He smiled. “You have learnt a valuable lesson, I can be sure that you will never make a mistake like that again. Why would I want to get rid of an employee who knows that?”

I stayed with that company for many years, the way I was treated was a real object lesson in good management. Sadly, far too many poor managers exist out there.

The Complete Catalogue of Bad Managers

The Bully

My first boss fitted into the classic bully class. This is so often the ‘old school’ management by power style. I encountered this style again in the retail sector where one manager felt the only way to get the best from staff was to bawl and yell.

However, like so many bullies you will often find that this can be someone who either knows no better or is under stress and they are themselves running scared of the situation they have found themselves in.

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The Invisible Boss

This can either present itself as management from afar (usually the golf course or ‘important meetings) or just a boss who is too busy being important to deal with their staff.

It can feel refreshing as you will often have almost total freedom with your manager taking little or no interest in your activities, however you will soon find that you also lack the support that a good manager will provide. Without direction you may feel you are doing well just to find that you are not delivering against expectations you were not told about and suddenly it is all your fault.

The Micro Manager

The frustration of having a manager who feels the need to be involved in everything you do. The polar opposite to the Invisible Boss you will feel that there is no trust in your work as they will want to meddle in everything you do.

Dealing with the micro-manager can be difficult. Often their management style comes from their own insecurity. You can try confronting them, tell them that you can do your job however in many cases this will not succeed and can in fact make things worse.

The Over Promoted Boss

The Over promoted boss categorises someone who has no idea. They have found themselves in a management position through service, family or some corporate mystery. They are people who are not only highly unqualified to be managers they will generally be unable to do even your job.

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You can find yourself persistently frustrated by the situation you are in, however it can seem impossible to get out without handing over your resignation.

The Credit Stealer

The credit stealer is the boss who will never publically acknowledge the work you do. You will put in the extra hours working on a project and you know that, in the ‘big meeting’ it will be your credit stealing boss who will take all of the credit!

Again it is demoralising, you see all of the credit for your labour being stolen and this can often lead to good employees looking for new careers.

3 Essential Ways to Work (Cope) with Bad Managers

Whatever type of bad boss you have there are certain things that you can do to ensure that you get the recognition and protection you require to not only remain sane but to also build your career.

1. Keep evidence

Whether it is incidents with the bully or examples of projects you have completed with the credit stealer you will always be well served to keep notes and supporting evidence for projects you are working on.

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Buy your own notebook and ensure that you are always making notes, it becomes a habit and a very useful one as you have a constant reminder as well as somewhere to explore ideas.

Importantly, if you do have to go to HR or stand-up for yourself you will have clear records! Also, don’t always trust that corporate servers or emails will always be available or not tampered with. Keep your own content.

2. Hold regular meetings

Ensure that you make time for regular meetings with your boss. This is especially useful for the over-promoted or the invisible boss to allow you to ‘manage upwards’. Take charge where you can to set your objectives and use these meetings to set clear objectives and document the status of your work.

3. Stand your ground, but be ready to jump…

Remember that you don’t have to put up with poor management. If you have issues you should face them with your boss, maybe they do not know that they are coming across in a bad way.

However, be ready to recognise if the situation is not going to change. If that is the case, keep your head down and get working on polishing your CV! If it isn’t working, there will be something better out there for you!

Good luck!

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