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What Makes YouTube a Great Platform for Businesses?

What Makes YouTube a Great Platform for Businesses?

Since its birth in 2005, and consequent purchase by Google, YouTube has been extremely popular worldwide as a seamless platform for video hosting and sharing. Apart from uploading and viewing videos, the platform also enables you to subscribe and add comments to your favorites.

As a business, you can conveniently get your message across and promote your services or products to innumerable potential customers. Although everyone is aware of the vast bouquet of benefits that YouTube brings, let’s discuss what makes this platform a boon for businesses.

1. Millions of audiences

It goes without saying that for any business, success depends highly on visibility. YouTube gives you a lot of exposure in a seamless manner. Reach out to the masses, draw their attention, and get the golden opportunity to go viral by uploading your video in the right category.

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YouTube videos can be embedded anywhere from blogs and social media to websites and more.

Watch videos not just online but also offline through downloading options. People can directly download audio and video files to their iPhone or Android phone using YouTube downloader app. This way your video can be viewed even outside of YouTube.

2. Handsome savings

You have the option to host the video on your own server or obtain a license to host over a video platform. In either case, an additional cost is involved. Usually commercial video sharing is not accepted by Google but lately, this search giant has made amendments regarding the policies that govern original content sharing by brands.

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You need to make a one-time investment during the content upload, and there are no additional operational or design costs involved. Considering the present expenses involved in obtaining licenses from other video platforms, YouTube is a wise choice.

3. Unlimited video bandwidth

YouTube is a child of Google, and hence it is backed by servers which can deal with load and loads of traffic (millions within a short span of time). If your video is fortunate enough to go viral and starts receiving countless hits, you will begin to require considerable bandwidth. Without the right technology or a platform like YouTube, such heavy traffic cannot be handled. A viral video is indeed beneficial for your business. Make sure that you are prepared to handle the traffic and attention.

In case internet reliability becomes an issue, all one needs to do is install one of the available downloader apps like FVDTube. The person can watch your video offline as he feels convenient.

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4. Links and web traffic

If your business is web-based, or even if it isn’t, web traffic is an extremely important thing to consider. Directing traffic to your own website can be difficult but YouTube does the job for you. It also provides really simple links for sharing and embedding videos across the web. If the content goes viral, other websites will be interested in embedding your video for better search engine optimization.

5. Convenience of use

When you mean serious business, it’s always wise to choose paths which lead to better results with similar, or diminished, amounts of effort. This type of ease-of-use is one of the major reasons why YouTube is so popular for business video hosting.

You just need to follow some simple steps in order to upload your video, and you’re done in a jiffy. Video from a Smartphone or a flip video camera can easily be uploaded for public viewing in minutes. Plus, your subscribers automatically get notified that you’ve posted.

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So, go ahead and upload your business videos to YouTube and allow visitors to find your message online through streaming or downloading videos. Invite comment from viewers and provide your business with worthwhile feedback.

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Adnan Manzoor

Data Analyst & Life Coach

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Last Updated on May 14, 2019

8 Replacements for Google Notebook

8 Replacements for Google Notebook

Exploring alternatives to Google Notebook? There are more than a few ‘notebooks’ available online these days, although choosing the right one will likely depend on just what you use Google Notebook for.

  1. Zoho Notebook
    If you want to stick with something as close to Google Notebook as possible, Zoho Notebook may just be your best bet. The user interface has some significant changes, but in general, Zoho Notebook has pretty similar features. There is even a Firefox plugin that allows you to highlight content and drop it into your Notebook. You can go a bit further, though, dropping in any spreadsheets or documents you have in Zoho, as well as some applications and all websites — to the point that you can control a desktop remotely if you pare it with something like Zoho Meeting.
  2. Evernote
    The features that Evernote brings to the table are pretty great. In addition to allowing you to capture parts of a website, Evernote has a desktop search tool mobil versions (iPhone and Windows Mobile). It even has an API, if you’ve got any features in mind not currently available. Evernote offers 40 MB for free accounts — if you’ll need more, the premium version is priced at $5 per month or $45 per year. Encryption, size and whether you’ll see ads seem to be the main differences between the free and premium versions.
  3. Net Notes
    If the major allure for Google Notebooks lays in the Firefox extension, Net Notes might be a good alternative. It’s a Firefox extension that allows you to save notes on websites in your bookmarks. You can toggle the Net Notes sidebar and access your notes as you browse. You can also tag websites. Net Notes works with Mozilla Weave if you need to access your notes from multiple computers.
  4. i-Lighter
    You can highlight and save information from any website while you’re browsing with i-Lighter. You can also add notes to your i-Lighted information, as well as email it or send the information to be posted to your blog or Twitter account. Your notes are saved in a notebook on your computer — but they’re also synchronized to the iLighter website. You can log in to the site from any computer.
  5. Clipmarks
    For those browsers interested in sharing what they find with others, Clipmarks provides a tool to select clips of text, images and video and share them with friends. You can easily syndicate your finds to a whole list of sites such as Facebook, Twitter and Digg. You can also easily review your past clips and use them as references through Clipmarks’ website.
  6. UberNote
    If you can think of a way to send notes to UberNote, it can handle it. You can clip material while browsing, email, IM, text message or even visit the UberNote sites to add notes to the information you have saved. You can organize your notes, tag them and even add checkboxes if you want to turn a note into some sort of task list. You can drag and drop information between notes in order to manage them.
  7. iLeonardo
    iLeonardo treats research as a social concern. You can create a notebook on iLeonardo on a particular topic, collecting information online. You can also access other people’s notebooks. It may not necessarily take the place of Google Notebook — I’m pretty sure my notes on some subjects are cryptic — but it’s a pretty cool tool. You can keep notebooks private if you like the interface but don’t want to share a particular project. iLeonardo does allow you to follow fellow notetakers and receive the information they find on a particular topic.
  8. Zotero
    Another Firefox extension, Zotero started life as a citation management tool targeted towards academic researchers. However, it offers notetaking tools, as well as a way to save files to your notebook. If you do a lot of writing in Microsoft Word or Open Office, Zotero might be the tool for you — it’s integrated with both word processing software to allow you to easily move your notes over, as well as several blogging options. Zotero’s interface is also available in more than 30 languages.

I’ve been relying on Google Notebook as a catch-all for blog post ideas — being able to just highlight information and save it is a great tool for a blogger.

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In replacing it, though, I’m starting to lean towards Evernote. I’ve found it handles pretty much everything I want, especially with the voice recording feature. I’m planning to keep trying things out for a while yet — I’m sticking with Google Notebook until the Firefox extension quits working — and if you have any recommendations that I missed when I put together this list, I’d love to hear them — just leave a comment!

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