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What Makes YouTube a Great Platform for Businesses?

What Makes YouTube a Great Platform for Businesses?

Since its birth in 2005, and consequent purchase by Google, YouTube has been extremely popular worldwide as a seamless platform for video hosting and sharing. Apart from uploading and viewing videos, the platform also enables you to subscribe and add comments to your favorites.

As a business, you can conveniently get your message across and promote your services or products to innumerable potential customers. Although everyone is aware of the vast bouquet of benefits that YouTube brings, let’s discuss what makes this platform a boon for businesses.

1. Millions of audiences

It goes without saying that for any business, success depends highly on visibility. YouTube gives you a lot of exposure in a seamless manner. Reach out to the masses, draw their attention, and get the golden opportunity to go viral by uploading your video in the right category.

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YouTube videos can be embedded anywhere from blogs and social media to websites and more.

Watch videos not just online but also offline through downloading options. People can directly download audio and video files to their iPhone or Android phone using YouTube downloader app. This way your video can be viewed even outside of YouTube.

2. Handsome savings

You have the option to host the video on your own server or obtain a license to host over a video platform. In either case, an additional cost is involved. Usually commercial video sharing is not accepted by Google but lately, this search giant has made amendments regarding the policies that govern original content sharing by brands.

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You need to make a one-time investment during the content upload, and there are no additional operational or design costs involved. Considering the present expenses involved in obtaining licenses from other video platforms, YouTube is a wise choice.

3. Unlimited video bandwidth

YouTube is a child of Google, and hence it is backed by servers which can deal with load and loads of traffic (millions within a short span of time). If your video is fortunate enough to go viral and starts receiving countless hits, you will begin to require considerable bandwidth. Without the right technology or a platform like YouTube, such heavy traffic cannot be handled. A viral video is indeed beneficial for your business. Make sure that you are prepared to handle the traffic and attention.

In case internet reliability becomes an issue, all one needs to do is install one of the available downloader apps like FVDTube. The person can watch your video offline as he feels convenient.

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4. Links and web traffic

If your business is web-based, or even if it isn’t, web traffic is an extremely important thing to consider. Directing traffic to your own website can be difficult but YouTube does the job for you. It also provides really simple links for sharing and embedding videos across the web. If the content goes viral, other websites will be interested in embedding your video for better search engine optimization.

5. Convenience of use

When you mean serious business, it’s always wise to choose paths which lead to better results with similar, or diminished, amounts of effort. This type of ease-of-use is one of the major reasons why YouTube is so popular for business video hosting.

You just need to follow some simple steps in order to upload your video, and you’re done in a jiffy. Video from a Smartphone or a flip video camera can easily be uploaded for public viewing in minutes. Plus, your subscribers automatically get notified that you’ve posted.

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So, go ahead and upload your business videos to YouTube and allow visitors to find your message online through streaming or downloading videos. Invite comment from viewers and provide your business with worthwhile feedback.

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Adnan Manzoor

Data Analyst & Life Coach

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Last Updated on February 15, 2019

7 Tools to Help Keep Track of Goals and Habits Effectively

7 Tools to Help Keep Track of Goals and Habits Effectively

Now that 2011 is well underway and most people have fallen off the bandwagon when it comes to their New Year’s resolutions (myself included), it’s a good time to step back and take an honest look at our habits and the goals that we want to achieve.

Something that I have learned over the past few years is that if you track something, be it your eating habits, exercise, writing time, work time, etc. you become aware of the reality of the situation. This is why most diet gurus tell you to track what you eat for a week so you have an awareness of the of how you really eat before you start your diet and exercise regimen.

Tracking daily habits and progress towards goals is another way to see reality and create a way for you clearly review what you have accomplished over a set period of time. Tracking helps motivate you too; if I can make a change in my life and do it once a day for a period of time it makes me more apt to keep doing it.

So, if you have some goals and habits in mind that need tracked, all you need is a tracking tool. Today we’ll look at 7 different tools to help you keep track of your habits and goals.

Joe’s Goals

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    Joe’s Goals is a web-based tool that allows users to track their habits and goals in an easy to use interface. Users can add as many goals/habits as they want and also check multiple times per day for those “extra productive days”. Something that is unique about Joe’s Goals is the way that you can keep track of negative habits such as eating out, smoking, etc. This can help you visualize the good things that you are doing as well as the negative things that you are doing in your life.

    Joe’s Goals is free with a subscription version giving you no ads and the “latest version” for $12 a year.

    Daytum

      Daytum

      is an in depth way of counting things that you do during the day and then presenting them to you in many different reports and groups. With Daytum you can add several different items to different custom categories such as work, school, home, etc. to keep track of your habits in each focus area of your life.

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      Daytum is extremely in depth and there are a ton of settings for users to tweak. There is a free version that is pretty standard, but if you want more features and unlimited items and categories you’ll need Daytum Plus which is $4 a month.

      Excel or Numbers

        If you are the spreadsheet number cruncher type and the thought of using someone else’s idea of how you should track your habits turns you off, then creating your own Excel/Numbers/Google spreadsheet is the way to go. Not only do you have pretty much limitless ways to view, enter, and manipulate your goal and habit data, but you have complete control over your stuff and can make it private.

        What’s nice about spreadsheets is you can create reports and can customize your views in any way you see fit. Also, by using Dropbox, you can keep your tracker sheets anywhere you have a connection.

        Evernote

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          I must admit, I am an Evernote junky, mostly because this tool is so ubiquitous. There are several ways you can implement habit/goal tracking with Evernote. You won’t be able to get nifty reports and graphs and such, but you will be able to access your goal tracking anywhere your are, be it iPhone, Android, Mac, PC, or web. With Evernote you pretty much have no excuse for not entering your daily habit and goal information as it is available anywhere.

          Evernote is free with a premium version available.

          Access or Bento

            If you like the idea of creating your own tracker via Excel or Numbers, you may be compelled to get even more creative with database tools like Access for Windows or Bento for Mac. These tools allow you to set up relational databases and even give you the option of setting up custom interfaces to interact with your data. Access is pretty powerful for personal database applications, and using it with other MS products, you can come up with some pretty awesome, in depth analysis and tracking of your habits and goals.

            Bento is extremely powerful and user friendly. Also with Bento you can get the iPhone and iPad app to keep your data anywhere you go.

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            You can check out Access and the Office Suite here and Bento here.

            Analog Bonus: Pen and Paper

            All these digital tools are pretty nifty and have all sorts of bells and whistles, but there are some people out there that still swear by a notebook and pen. Just like using spreadsheets or personal databases, pen and paper gives you ultimate freedom and control when it comes to your set up. It also doesn’t lock you into anyone else’s idea of just how you should track your habits.

            Conclusion

            I can’t necessarily recommend which tool is the best for tracking your personal habits and goals, as all of them have their quirks. What I can do however (yes, it’s a bit of a cop-out) is tell you that the tool to use is whatever works best for you. I personally keep track of my daily habits and personal goals with a combo Evernote for input and then a Google spreadsheet for long-term tracking.

            What this all comes down to is not how or what tool you use, but finding what you are comfortable with and then getting busy with creating lasting habits and accomplishing short- and long-term goals.

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