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What Makes YouTube a Great Platform for Businesses?

What Makes YouTube a Great Platform for Businesses?

Since its birth in 2005, and consequent purchase by Google, YouTube has been extremely popular worldwide as a seamless platform for video hosting and sharing. Apart from uploading and viewing videos, the platform also enables you to subscribe and add comments to your favorites.

As a business, you can conveniently get your message across and promote your services or products to innumerable potential customers. Although everyone is aware of the vast bouquet of benefits that YouTube brings, let’s discuss what makes this platform a boon for businesses.

1. Millions of audiences

It goes without saying that for any business, success depends highly on visibility. YouTube gives you a lot of exposure in a seamless manner. Reach out to the masses, draw their attention, and get the golden opportunity to go viral by uploading your video in the right category.

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YouTube videos can be embedded anywhere from blogs and social media to websites and more.

Watch videos not just online but also offline through downloading options. People can directly download audio and video files to their iPhone or Android phone using YouTube downloader app. This way your video can be viewed even outside of YouTube.

2. Handsome savings

You have the option to host the video on your own server or obtain a license to host over a video platform. In either case, an additional cost is involved. Usually commercial video sharing is not accepted by Google but lately, this search giant has made amendments regarding the policies that govern original content sharing by brands.

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You need to make a one-time investment during the content upload, and there are no additional operational or design costs involved. Considering the present expenses involved in obtaining licenses from other video platforms, YouTube is a wise choice.

3. Unlimited video bandwidth

YouTube is a child of Google, and hence it is backed by servers which can deal with load and loads of traffic (millions within a short span of time). If your video is fortunate enough to go viral and starts receiving countless hits, you will begin to require considerable bandwidth. Without the right technology or a platform like YouTube, such heavy traffic cannot be handled. A viral video is indeed beneficial for your business. Make sure that you are prepared to handle the traffic and attention.

In case internet reliability becomes an issue, all one needs to do is install one of the available downloader apps like FVDTube. The person can watch your video offline as he feels convenient.

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4. Links and web traffic

If your business is web-based, or even if it isn’t, web traffic is an extremely important thing to consider. Directing traffic to your own website can be difficult but YouTube does the job for you. It also provides really simple links for sharing and embedding videos across the web. If the content goes viral, other websites will be interested in embedding your video for better search engine optimization.

5. Convenience of use

When you mean serious business, it’s always wise to choose paths which lead to better results with similar, or diminished, amounts of effort. This type of ease-of-use is one of the major reasons why YouTube is so popular for business video hosting.

You just need to follow some simple steps in order to upload your video, and you’re done in a jiffy. Video from a Smartphone or a flip video camera can easily be uploaded for public viewing in minutes. Plus, your subscribers automatically get notified that you’ve posted.

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So, go ahead and upload your business videos to YouTube and allow visitors to find your message online through streaming or downloading videos. Invite comment from viewers and provide your business with worthwhile feedback.

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Adnan Manzoor

Data Analyst & Life Coach

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Published on September 20, 2018

11 Google Chrome Apps and Features to Help You Get More Done with Less Effort

11 Google Chrome Apps and Features to Help You Get More Done with Less Effort

In today’s fast-paced and never-ending busy world, we are overwhelmed by tasks that need to be completed by tight deadlines. With so much technology it is difficult to find the right tools to help boost our efficiency. And, many tools get obsolete so its essential to stay up-to-date to know when you will have to make adjustments to these tools. Independently of where you work, there’s a good chance that you have to be working on a PC or a laptop.

Do you are feel like you do not have enough time, or cannot accomplish much as of late? It is recommended to take a step back and look at the big picture. Also, you want to explore new and innovative ways to improve productivity.

In this article, I outline 11 features and apps within the Chrome browser that can help you do just that.

Minimizing Tabs

Let’s face it we all have more than a dozen tabs opened on our computers. One neat trick to still keep most of them open is to turn them into pinned tabs. On Google Chrome you can right-click the tab and select “Pin Tab” option. This turns the tab into an icon enabling you to continue multitasking.

Pinning a tab anchors the tabs on the left of your toolbar; a great benefit of the “Pin Tab” feature is that you can’t close these tabs accidentally since the “X” disappears after pinning them.

Incognito Mode

Google Chrome is a very easy-to-use and intuitive. But, Google does collect our browsing data; so to remedy this, you can use Incognito Mode. This feature does not keep your browsing or download history. You can enable or access it in three different ways:

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  1. Press Ctrl/Command+shift+N
  2. Select File Menu and choose New Incognito Window
  3. Download extension New Incognito Window

This feature is very handy if you’d rather not have your browsing history stored and utilized for future advertisement or suggested pages.

Save Webpages as PDF Files

Have you ever browsed interesting or important information and then forgot to bookmark or save it in “favorites”, making it impossible to find again? Chances are you have done this on a number of occasions.

Thankfully, there is an easy solution. You can save webpages as PDF files. On your keyboard, press control/command+p and you will be able to save webpages as PDFs.

Open Recently-closed Tabs

Ever had dozens of tabs opened and all of a sudden your browser shuts down? It has probably happened to all of us. You can easily recover all of your tabs using two approaches. Don’t panic if this happens because there is a workaround and solution for it.

One is by pressing Ctrl/CMD+Shift+T.

The other approach is to click on the three vertical dots on your browser and hover over “History”.

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Solve Mathematical Problems

Google’s Chrome browser doesn’t just search for relevant and updated information. It is also capable of performing some mathematical problems. Within the omnibox (Chrome’s address or URL bar), you can perform mathematical exercises.

For example, if you are struggling with percentages you can search 20 percent of x amount and it will instantly provide a result. Pretty handy, right?!

Play Media Files

Are you frequently met with difficulties when playing or watch a video files? Well, once again Chrome comes to the rescue. You can can listen or play videos from all sorts of movie or music files (mp3, mp4, .mov, .mkv, .ogv, .webm, .wav, etc.) by simply dragging the file into the search bar.

In addition, you can view images, PDF files and Microsoft Office files, too.

Navigate Swiftly Between Tabs

With all of those tabs opened comes great navigation responsibilities. Rather than clicking through every tab, you can use shortcut keys like Ctrl+Tab to navigate all of the different tabs. Also, you are able to navigate to the first tab by pressing Ctrl-1, Ctrl-2, and so on. If you want to switch to the very last tab, press Ctrl-9.

Stay Focus(e)d

Computers nowadays have awesome capabilities.

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Sometimes we like to get work done, but let’s face it, we’re all human. We sometimes procrastinate by visiting a website we really like, or maybe take a break with watching a flick on Netflix, a video on YouTube or browsing Facebook.

With Chrome’s StayFocusd extension, you can truly stay focused and get more done in less time.

This extension naturally helps you stay more productive by limiting the amount of time you spend on websites. You can set the time and it will automatically block those sites after a certain period.

Grammarly for Editing

Grammarly is a must have, and it’s really a complete powerhouse. Grammarly helps you check your grammar and spelling for everything you write online.

You can use it professionally or as a student, which will make the editing process much easier and more efficient. Furthermore, it can automatically check for typos when you send an email, type a Tweet, or post a Facebook comment. It’s like having your own personal copyeditor!

Loom

There are times that words in an email or written text in a chat app will just not convey the right meaning.

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There is a saying that a picture is worth a thousand words. Well, the same is true of videos.

With Loom, you can capture, narrate and immediately share video recordings of your screen, which will help coworkers understand issues you are facing, or to easily convey an explanation on screen. Plus, with video you will be able to easily walk people through a process, and you can use it to create simple how-to videos.

Chrome Calendar Extension

No matter what your level of responsibility is at your job, Google Calendar is another essential resource to have at your fingertips.

Specifically, you can have this extension added as an icon in the toolbar of your browser, which I highly recommend. Once you add the extension to your browser, you can check for upcoming events with a single click without leaving your current page.

Final Thoughts

Google Chrome has definitely evolved from its inception. As you can see you have a very powerful tool that comes as a free installation and is loaded with dozens of capabilities. The above listed Chrome apps can resolve some of the most common obstacles to your time management and productivity.

Featured photo credit: Andrew Neel via unsplash.com

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