Since its birth in 2005, and consequent purchase by Google, YouTube has been extremely popular worldwide as a seamless platform for video hosting and sharing. Apart from uploading and viewing videos, the platform also enables you to subscribe and add comments to your favorites.
As a business, you can conveniently get your message across and promote your services or products to innumerable potential customers. Although everyone is aware of the vast bouquet of benefits that YouTube brings, let’s discuss what makes this platform a boon for businesses.
1. Millions of audiences
It goes without saying that for any business, success depends highly on visibility. YouTube gives you a lot of exposure in a seamless manner. Reach out to the masses, draw their attention, and get the golden opportunity to go viral by uploading your video in the right category.
YouTube videos can be embedded anywhere from blogs and social media to websites and more.
Watch videos not just online but also offline through downloading options. People can directly download audio and video files to their iPhone or Android phone using YouTube downloader app. This way your video can be viewed even outside of YouTube.
2. Handsome savings
You have the option to host the video on your own server or obtain a license to host over a video platform. In either case, an additional cost is involved. Usually commercial video sharing is not accepted by Google but lately, this search giant has made amendments regarding the policies that govern original content sharing by brands.
You need to make a one-time investment during the content upload, and there are no additional operational or design costs involved. Considering the present expenses involved in obtaining licenses from other video platforms, YouTube is a wise choice.
3. Unlimited video bandwidth
YouTube is a child of Google, and hence it is backed by servers which can deal with load and loads of traffic (millions within a short span of time). If your video is fortunate enough to go viral and starts receiving countless hits, you will begin to require considerable bandwidth. Without the right technology or a platform like YouTube, such heavy traffic cannot be handled. A viral video is indeed beneficial for your business. Make sure that you are prepared to handle the traffic and attention.
In case internet reliability becomes an issue, all one needs to do is install one of the available downloader apps like FVDTube. The person can watch your video offline as he feels convenient.
4. Links and web traffic
If your business is web-based, or even if it isn’t, web traffic is an extremely important thing to consider. Directing traffic to your own website can be difficult but YouTube does the job for you. It also provides really simple links for sharing and embedding videos across the web. If the content goes viral, other websites will be interested in embedding your video for better search engine optimization.
5. Convenience of use
When you mean serious business, it’s always wise to choose paths which lead to better results with similar, or diminished, amounts of effort. This type of ease-of-use is one of the major reasons why YouTube is so popular for business video hosting.
You just need to follow some simple steps in order to upload your video, and you’re done in a jiffy. Video from a Smartphone or a flip video camera can easily be uploaded for public viewing in minutes. Plus, your subscribers automatically get notified that you’ve posted.
So, go ahead and upload your business videos to YouTube and allow visitors to find your message online through streaming or downloading videos. Invite comment from viewers and provide your business with worthwhile feedback.