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7 Crucial Mistakes To Avoid When Starting An Online Business

7 Crucial Mistakes To Avoid When Starting An Online Business

The cyberspace has over the years become a veritable tool for entrepreneurs to boost their businesses. The wider audience that the online community gives business owners is one of the advantages the online community gives entrepreneurs. Like never before, more entrepreneurs are embracing the online platform for their business transactions, as it has proven to be the needed catalyst for the growth of their businesses.

While some of these online business owners are smiling their way to a more prosperous business, others are not getting the best of their time. This could be attributed to certain mistakes they made while starting their online business activities. Here are 7 mistakes to avoid when starting an online business:

1. Not doing a market survey

Though the online community has the potential to make virtually anything sell by making it visible to the buyers, not doing a market survey before starting an online business jeopardizes the success of a business. A business survey entails identification of a particular need that your business is out to meet. Surfing the net to know what buyers ask for through their searches will go a long way in helping you to identify a particular need for your business to sell.

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2. Failure to clearly identify satisfaction gap

It is almost impossible that nothing has been done in the area of the business or product you want to sell. That some people have tried to satisfy the need you seek to meet isn’t arguable, however the degree to which they have been able to give full satisfaction to the buyers is what satisfaction gap is all about.

Not identifying what has been done and what is yet to be done in your line may make your own product a duplicate of an existing one. Now, I’m sure you don’t want that. Your success lies in making your product or service render that which existing ones fail to render.

3. Failure to have a follow-up e-mail system

It isn’t guaranteed that everyone that visits your website will purchase your product. In the search for products and services, not every click by a buyer ends with a purchase of the item. Though people may not patronize you on their first visit to your site, having a means through which you follow them up through e-mail, Facebook, twitter and other social platforms may deprive you of their future patronage.

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Failure to provide a means through which you can collect their e-mail address makes you lose them forever. Not having a way of collecting the e-mail addresses of those that visit your web site will truncate any other future patronage.

4. Not doing a good SEO for your website

The survival and success of your online business depends largely on your visibility to the buyers. Search Engine Optimisation (SEO) enables and enhances your visibility and ranking on search engines. During engine searches, the results with top rankings usually enjoy more attention and patronage than those below. It is noted that the results that appear on the first page enjoy more patronage than others of the subsequent pages. SEO enhances your chances of being on that first page that enjoys more attention.

5. Using a crappy hosting company

Choosing crappy web hosting company is tantamount to settle up your business for failure. Hosting companies with old servers will often develop faults which may lead to the crash of the server, or the server becoming extremely slow. An online business that relies on a crappy hosting company will always run into troubles with the server. This will make the searchers divert to other competitors.

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Working with a host company that doesn’t provide a web content management system makes it difficult to manage the technical aspects of managing the site. It is thus important to engage the service of the best web hosting company that meets your need when starting an online business.

6. Not working with an expert

There are experts that specialize in seeing to the smooth running of your online business. For instance, a SEO expert helps to tackle the technical problems that may hinder your visibility. Such an expert sees to the design of a good content page as well as the development of necessary key words to optimize your advantage with the search engine.

The online world is a dynamic one and any online business that fails to work with an expert who is dedicated to watching new developments and trends or changes will soon be found out of market.

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7. Failure to maximize the social platforms

Social platforms like Facebook, Twitter, Whatsapp etc are good tools for a successful online business. Having a website for the business alone isn’t enough to guarantee the success of the business. Social platforms are another way of reaching a wider audience and making your business visible to people, even without the search engines.

Featured photo credit: Lifehack Library via lifehack.org

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Zuhair Sharif

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Last Updated on September 20, 2018

How to Be Happy at Work and Find Fulfillment in Your Career

How to Be Happy at Work and Find Fulfillment in Your Career

If you’re going to spend 1/3 of our life at work, you should enjoy it, right?

Trust me, I know that’s easier said than done. Difficult coworkers, less-than-desirable tasks, or even just being in the wrong position can all lead to a lack of enjoyment and fulfillment in your work.

But what if I told you it doesn’t have to be this way? Or better yet, if you struggle with all of the above (and then some), what if I told you that enjoying your work and finding fulfillment regardless of those obstacles is possible?

Don’t believe me? I don’t blame you because I was there too. Before implementing the tips below, I struggled to get through each day, much less find real fulfillment, in the office. Now, even after the toughest days on the job, I still come away with feelings of pride, accomplishment, and fulfillment. The best news is, so can you.

If you’re ready to make those hours count and find happiness and fulfillment in the office, then read on to find out how to be happy at work and find fulfillment in your career:

1. Discover the root(s) of the problem

For this first step, we’ll need to think back to 8th-grade physics (humor me). We all know Newton’s 3rd law, “for every action, there is an equal and opposite reaction.” When you think about it, the same can be said outside of physics, and we see this law play out in our daily lives, day after day.

Simply put, all the issues we deal with in the office (and life in general) affect us in a noticeable way.

If you’re appreciated at work, like the work you do and receive frequent praise, promotions, or raises, then this will probably have an altogether positive effect on your life in the office.

But what if we reverse this? What if you feel under appreciated, get passed up for promotions, or get denied raises? This is sure to affect the way you feel at work on a negative level.

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So, before you can implement the steps of feeling happy and fulfilled at work, we first have to discover the reasons why you don’t feel that way already.

Think about it, write a list, or make a mental note. Run through all the reasons you’re dissatisfied in the office, and don’t hold back. Knowing the exact obstacles you’re facing will make overcoming them that much easier.

In fact, as a side-challenge to this article, I recommend picking the top three reasons contributing to your dissatisfaction at work and using the following tips to tackle them.

2. Practice gratitude for an instant uplift

Did you know the simple act of feeling grateful can increase your happiness and make you more fulfilled at work?[1]

Well, it’s true, and it’s scientifically proven.

Dr. Lisa Firestone notes that practicing gratitude “reminds us of what we lacked in the past.” Meaning, it serves as both a boost to happiness and a bit of a wake-up call that things have been or could be, much worse.

Trying to conjure up feelings of gratitude can seem almost impossible when your work situation seems bleak, but hear me out: There are incredibly easy ways to get started and it doesn’t involve trying to “force” yourself to feel grateful about things that stress you out.

For an instant pick-me-up, try this:

Find a loose piece of paper, a blank sticky note, or anything you can write on, be it physical or digital. List just three things that you are absolutely without-a-doubt thankful for in your life.

Now here’s the trick: Don’t just list what you’re grateful for, you have to list why you’re grateful for them, too.

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For example, simply saying “I’m grateful for my kids” will probably make you feel good, sure, but what if we could amplify the warm, fuzzy feeling into real, lasting motivation?

Instead, write the reason you’re so thankful for your children. Is it because they make you laugh and forget about other stressors? Or maybe they help to remind you of why you go to work every day in the first place?

Whatever your reasons may be, jot them down and keep your list somewhere you can see it while you work. A quick glance at your gratitude list throughout the day can provide powerful, positive motivation to keep going.

Bonus:

If you can find just three things to be thankful for that specifically relate to your job, and list why those things make you grateful, your list can also help you find fulfillment in your work itself which can give you an even bigger boost of positivity throughout the day.

3. Take meaningful time for yourself

We all know creating a strong work-life balance can be crucial to feeling satisfied in our jobs, but rarely do we ever address how we’re spending our time outside of work.

Many of us survive a 9-hour work day and commute home only to find ourselves busy with our personal to-do lists, running a household, and taking care of a child (or 2 or 3, and so on).

If you spend all your time working, whether in the office or within your household, you’re going to feel drained at some point. This is why setting meaningful time for yourself every day is highly important.

Look, I get it: I don’t know anyone in the working world who can shun all responsibility for a 3-movie marathon or happy hour with friends whenever they feel like it. But finding time for yourself, be it just 30 minutes to an hour, can really make a difference in how you feel at work.

This works because you’ll have time to actually relax and let the day’s stress melt away while you enjoy something just for you. The to-do lists and stressors will still be there after you’re refreshed and ready to tackle them.

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No time for me-time? Try this:

If you have a busy household, you’ll need to capitalize on a block of time you know will be completely uninterrupted. The easiest way to do this: try waking up 30 minutes to an hour earlier than usual (or push bedtime back an hour if you’re a night owl, like me) and take time to do something you enjoy.

This could be reading with a cup of tea, catching up on Facebook, spending time on a passion project—anything! As long as it’s meaningful to you, it works!

Bonus:

Starting your day with meaningful time for yourself can set you up to have a positive mood that lasts well into office hours, and having your me-time in the evening can give you something positive to look forward to during the day.

4. Get productive and feel accomplished

Don’t you just love the feeling of checking the last item off of a hefty to-do list? That’s because self-motivation can be a huge driver of positivity and success.

When we accomplish something, no matter how small, it makes us feel good, plain and simple. Applying this tactic to your daily work can be the motivator you need to find fulfillment during the daily office grind.

While there are tons of steps to get more done at work, I’ll share my personal favorite: Prioritizing.

Now, many people handle prioritizing differently. Some like to tackle the little tasks first so they can spend focused time on the big to-dos. Others like to knock out the big items first and get to the smaller ones when they can.

No matter which camp you’re in, you may be missing one crucial step: Time management.

So how’s this work? When you factor in the amount of time your priorities will take, it can transform your productivity ten-fold.

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Say you have three top priorities for the day. You might jump into the smaller ones or the bigger ones depending on your preferred method, and then find yourself out of time and bringing work home with you at the end of the day.

This is prevented when you factor in time. Knowing how long each item will take, or deliberately setting specific blocks of time for your priorities can help you accomplish more in the same 8-9 (or 12) hours that you typically spend at work.

Try this:

Take a look at your priorities and consider how long they should take. Pop into your Google calendar (or Filofax, whatever works for you) and schedule time to work on your priority items around any important meetings or events of the day.

The most important thing to remember is to stick to your dedicated time.

Often, when we know exactly how long we have to work on something (and honor this time limit), we’re motivated to get more done on time to avoid taking work home at the end of the day.

The bottom line

There’s no need to waste 1/3 of our lives feeling unsatisfied at work. Luckily, you now have the tools to get started, take back your time, and become happy and fulfilled at work again.

The only question is — which tip will you try first?

Featured photo credit: Ellyot via unsplash.com

Reference

[1]Psychology Today: The Healing Power of Gratitude

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