Advertising
Advertising

7 Crucial Mistakes To Avoid When Starting An Online Business

7 Crucial Mistakes To Avoid When Starting An Online Business

The cyberspace has over the years become a veritable tool for entrepreneurs to boost their businesses. The wider audience that the online community gives business owners is one of the advantages the online community gives entrepreneurs. Like never before, more entrepreneurs are embracing the online platform for their business transactions, as it has proven to be the needed catalyst for the growth of their businesses.

While some of these online business owners are smiling their way to a more prosperous business, others are not getting the best of their time. This could be attributed to certain mistakes they made while starting their online business activities. Here are 7 mistakes to avoid when starting an online business:

1. Not doing a market survey

Though the online community has the potential to make virtually anything sell by making it visible to the buyers, not doing a market survey before starting an online business jeopardizes the success of a business. A business survey entails identification of a particular need that your business is out to meet. Surfing the net to know what buyers ask for through their searches will go a long way in helping you to identify a particular need for your business to sell.

Advertising

2. Failure to clearly identify satisfaction gap

It is almost impossible that nothing has been done in the area of the business or product you want to sell. That some people have tried to satisfy the need you seek to meet isn’t arguable, however the degree to which they have been able to give full satisfaction to the buyers is what satisfaction gap is all about.

Not identifying what has been done and what is yet to be done in your line may make your own product a duplicate of an existing one. Now, I’m sure you don’t want that. Your success lies in making your product or service render that which existing ones fail to render.

3. Failure to have a follow-up e-mail system

It isn’t guaranteed that everyone that visits your website will purchase your product. In the search for products and services, not every click by a buyer ends with a purchase of the item. Though people may not patronize you on their first visit to your site, having a means through which you follow them up through e-mail, Facebook, twitter and other social platforms may deprive you of their future patronage.

Advertising

Failure to provide a means through which you can collect their e-mail address makes you lose them forever. Not having a way of collecting the e-mail addresses of those that visit your web site will truncate any other future patronage.

4. Not doing a good SEO for your website

The survival and success of your online business depends largely on your visibility to the buyers. Search Engine Optimisation (SEO) enables and enhances your visibility and ranking on search engines. During engine searches, the results with top rankings usually enjoy more attention and patronage than those below. It is noted that the results that appear on the first page enjoy more patronage than others of the subsequent pages. SEO enhances your chances of being on that first page that enjoys more attention.

5. Using a crappy hosting company

Choosing crappy web hosting company is tantamount to settle up your business for failure. Hosting companies with old servers will often develop faults which may lead to the crash of the server, or the server becoming extremely slow. An online business that relies on a crappy hosting company will always run into troubles with the server. This will make the searchers divert to other competitors.

Advertising

Working with a host company that doesn’t provide a web content management system makes it difficult to manage the technical aspects of managing the site. It is thus important to engage the service of the best web hosting company that meets your need when starting an online business.

6. Not working with an expert

There are experts that specialize in seeing to the smooth running of your online business. For instance, a SEO expert helps to tackle the technical problems that may hinder your visibility. Such an expert sees to the design of a good content page as well as the development of necessary key words to optimize your advantage with the search engine.

The online world is a dynamic one and any online business that fails to work with an expert who is dedicated to watching new developments and trends or changes will soon be found out of market.

Advertising

7. Failure to maximize the social platforms

Social platforms like Facebook, Twitter, Whatsapp etc are good tools for a successful online business. Having a website for the business alone isn’t enough to guarantee the success of the business. Social platforms are another way of reaching a wider audience and making your business visible to people, even without the search engines.

Featured photo credit: Lifehack Library via lifehack.org

More by this author

Zuhair Sharif

Digital Marketer

5 Effective Pest Control Methods 7 Little-known Hacks for Bigger Arms 6 of the Best Dog Breeds for Emotional Support 5 Mind-blowing Health Benefits Of Playing Mobile Games 10 Essential Items To Check Off Your List When Going on A Business Trip

Trending in Entrepreneur

1 15 Best Entrepreneurs Books to Start Reading Now to Be Successful 2 How to Start a Small Business with Little to No Money 3 The Lifehack Show: Staying On Top of Your Game as an Entrepreneur with Frank Fiume 4 10 Employee Engagement Ideas to Improve Teamwork 5 Effective Employee Onboarding (The Complete Guide)

Read Next

Advertising
Advertising
Advertising

Last Updated on January 21, 2020

How to Increase Work Productivity: 9 Ground Rules

How to Increase Work Productivity: 9 Ground Rules

We all have those days when completing our assigned tasks seems beyond reach. With the temptation of social media, mobile games, and the internet in general—not to mention the constant bustle of people in the office—it’s easy to fall prey to disruptions and distractions at work.

So, what can we do about it? How to be productive at work?

While we don’t have a foolproof system that can completely eliminate disturbances and diversions, we do have 9 ground rules that can be applied to help give your productivity levels a boost.

Keep reading to find out our tips on work productivity.

What Does It Mean to Be Productive?

How to be productive at work?” is the age-old question plaguing employees and employers alike around the world. Regardless of where you work and what you do, everyone is always looking for new ways to be more efficient and effective.

But what does being productive actually entail?

Completing more tasks on your list or working longer hours doesn’t necessarily mean you’re being more productive. It just means you’re more busy, and productivity shouldn’t be confused with busyness.

Productivity means achieving effective results in as short amount of time as possible, leaving you with more time to enjoy freely.

It involves working smarter, not harder. It means refining processes, speeding up workflows, and reducing the chances of interruptions.

Productivity is best achieved when looking at your current way of working, identifying the bottlenecks, flaws, and hindrances, and then finding ways to improve.

9 Ground Rules on How to Be Productive at Work

1. Avoid Multitasking

Multitasking can give the impression that more tasks can be accomplished as you’re doing multiple things at once. However, the opposite is true.

Advertising

Research has shown that attempting to do several things at the same time takes a toll on productivity and that shifting between tasks can cost up to 40 percent of someone’s time.[1] That’s because your focus and concentration is constantly hindered due to having to switch between tasks.

If you have a lot of tasks on your plate, determine your priorities and allocate enough time for each task. That way you can work on what’s urgent first and have enough time to complete the rest of your tasks.

2. Turn off Notifications

According to a Gallup poll, more than 50 percent of US smartphone owners admit to checking their phones a few times an hour.[2]

Switching off your phone—or at least your notifications—during work hours is a good way to prevent you from checking your phone all the time.

The same applies to your computer. If you have the privilege of accessing social media on your work desktop, switch off the notifications on there.

Another good tip is to logout from your social media accounts. Therefore when you feel the urge to check it, you might be swayed because your page isn’t so easily accessible.

3. Manage Interruptions

There are certain disruptions in the office that are unavoidable such as your manager requesting a quick meeting or your colleague asking for assistance. In order to deal with this, your best approach is to know how to handle interruptions like a pro.

Be proactive and inform the people around you of your need to focus. Turn your status on as “busy/unavailable” on your work chat app.

If you’re on a deadline, let your colleagues know that you need to concentrate and would really appreciate not being interrupted for the moment, or even work from home if that’s a feasible option for you.

By anticipating and having a plan in place to manage them, this will minimize your chances of being affected by interruptions.

4. Eat the Frog

Mark Twain once famously said that:

Advertising

“if it’s your job to eat a frog, it’s best to do it first thing in the morning. And if it’s your job to eat two frogs, it’s best to eat the biggest one first.”

What this basically means is that you should get your biggest, most urgent task out of the way first.

We all have that big, important task that we don’t want to do but know we have to do because it holds the biggest consequence if we don’t complete it.

Eat the frog is a productivity technique that encourages you to do your most important, most undesirable task first. Completing this particular task before anything else will give you a huge sense of accomplishment. It will set the ball rolling for the rest of the day and motivate you to eagerly complete your other tasks.

5. Cut Down on Meetings

Meetings can use up a lot of time, which is time that can be used to do something useful.

You have to wait for everyone to arrive, then after the pleasantries are out of the way, you can finally get stuck into it. And sometimes, it may take a whole hour to iron out one single issue.

The alternative? Don’t arrange a meeting at all. You’ll be surprised at how many things can be resolved through an email or a quick phone call.

But that doesn’t mean you should eliminate meetings altogether. There are certain circumstances where face-to-face discussions and negotiations are still necessary. Just make sure you weigh up the options prior.

If it’s just information sharing, you’re probably better off sending an email; but if brainstorming or in-depth discussion is required, then an in-person meeting would be best.

6. Utilize Tools

Having the right tools to work with is crucial as you’re only really as good as the resources you have at your disposal. Not only will you be able to complete tasks as efficiently as possible, but they can streamline processes. Said processes are essential to a business as they manage tasks, keep employees connected, and hold important data.

If you’re the manager or business owner, ensure your team has the right tools in place.

Advertising

And if you’re an employee and think the tools you currently have to work with aren’t quite up to par, let your manager know. A good team leader understands the significance of having the right tools and how it can impact employee productivity.

Some examples of tools that could be used:

Communication
  • Slack for team chat and collaboration.
  • Samepage for video conference software.
  • Zendesk for customer service engagement.
Task Management
  • Zenkit for task and project collaboration.
  • Wunderlist for listing your to-do’s.
  • Wekan for an open source option.
Database Management
Time Tracking
  • Clockify for a free tracker.
  • TMetric for workspace integrations.
  • TimeCamp for attendance and productivity monitoring.

You can also take a look at these Top 10 Productivity Tools to Help You Achieve 10x More in Less Time.

7. Declutter and Organize

Having a disorganized and cluttered workspace can limit your ability to focus. According to researchers, physical clutter can negatively impact your ability to concentrate and take in information.[3] Which is why keeping your work environment well ordered and clutter-free is important.

Ensure you have your own system of organization so you know what to do when the paperwork starts to pile up.

Being organized will also ensure that you know where to find the appropriate stationery, tools, or documents when you need it. A US study reveals that the average worker can waste up to one week a year looking for misplaced items.[4]

Here’s a useful guide to help you declutter and organize: How to Declutter Your Life and Reduce Stress (The Ultimate Guide)

8. Take Breaks

Taking regular breaks is essential for maintaining productivity at work. Working in front of a computer can lead to a sedentary lifestyle which can place you at a higher risk of heart disease, diabetes, and obesity. Even a 30 second microbreak can increase your productivity levels up to 30 percent.

As well as your physical health, breaks are also crucial for your mental and emotional wellbeing. That’s because your brain is like a muscle, the more it works without a break, the easier it is for it to get worn out.

Ensuring you actually take your breaks can prevent you from suffering from decision fatigue. It can also help boost creativity.

Take a look at this article and learn why you should start scheduling time for breaks: The Importance of Scheduling Downtime

Advertising

9. Drink Water

Although we know we should, it’s easy to forget to drink enough water during the working day.

Many of us turn to tea or coffee for the caffeine hit to keep us going. However, like taking breaks, drinking water is essential for maintaining productivity levels at work. It’s simple and effective.

Not drinking enough water can lead to dehydration and also headaches, tiredness, and weight gain.

A good tip to avoid dehydration is to keep a water bottle at your desk as it can serve as a reminder to constantly drink water.

If you find the taste of water a little bland, add some fruit such as cucumber or lemon to give it a better taste.

You can also get more ideas on how to drink more water here: How to Drink More Water (and Why You Should)

The Bottom Line

The preceding 9 ground rules on work productivity aren’t the be-all, end-all. You and the company you work for may have other tips on how productivity is best increased and maintained.

After all, it’s something that can be perceived differently depending on the exact job and work environment.

In saying that, however, the 9 ground rules serve as a good foundation for anyone finding themselves succumbing to disruption and distraction, and are looking for ways to overcome them.

A good tip to keep in mind is that change doesn’t happen overnight. Start small and be consistent. If you slip up, just dust yourself off and try again.

Developing habits happens gradually, so as long as you keep up with it, you’ll soon start to notice the changes you’ve been making and eventually enjoy the fruits of your labor.

More About Boosting Productivity

Featured photo credit: Cathryn Lavery via unsplash.com

Reference

Read Next