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7 Crucial Mistakes To Avoid When Starting An Online Business

7 Crucial Mistakes To Avoid When Starting An Online Business

The cyberspace has over the years become a veritable tool for entrepreneurs to boost their businesses. The wider audience that the online community gives business owners is one of the advantages the online community gives entrepreneurs. Like never before, more entrepreneurs are embracing the online platform for their business transactions, as it has proven to be the needed catalyst for the growth of their businesses.

While some of these online business owners are smiling their way to a more prosperous business, others are not getting the best of their time. This could be attributed to certain mistakes they made while starting their online business activities. Here are 7 mistakes to avoid when starting an online business:

1. Not doing a market survey

Though the online community has the potential to make virtually anything sell by making it visible to the buyers, not doing a market survey before starting an online business jeopardizes the success of a business. A business survey entails identification of a particular need that your business is out to meet. Surfing the net to know what buyers ask for through their searches will go a long way in helping you to identify a particular need for your business to sell.

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2. Failure to clearly identify satisfaction gap

It is almost impossible that nothing has been done in the area of the business or product you want to sell. That some people have tried to satisfy the need you seek to meet isn’t arguable, however the degree to which they have been able to give full satisfaction to the buyers is what satisfaction gap is all about.

Not identifying what has been done and what is yet to be done in your line may make your own product a duplicate of an existing one. Now, I’m sure you don’t want that. Your success lies in making your product or service render that which existing ones fail to render.

3. Failure to have a follow-up e-mail system

It isn’t guaranteed that everyone that visits your website will purchase your product. In the search for products and services, not every click by a buyer ends with a purchase of the item. Though people may not patronize you on their first visit to your site, having a means through which you follow them up through e-mail, Facebook, twitter and other social platforms may deprive you of their future patronage.

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Failure to provide a means through which you can collect their e-mail address makes you lose them forever. Not having a way of collecting the e-mail addresses of those that visit your web site will truncate any other future patronage.

4. Not doing a good SEO for your website

The survival and success of your online business depends largely on your visibility to the buyers. Search Engine Optimisation (SEO) enables and enhances your visibility and ranking on search engines. During engine searches, the results with top rankings usually enjoy more attention and patronage than those below. It is noted that the results that appear on the first page enjoy more patronage than others of the subsequent pages. SEO enhances your chances of being on that first page that enjoys more attention.

5. Using a crappy hosting company

Choosing crappy web hosting company is tantamount to settle up your business for failure. Hosting companies with old servers will often develop faults which may lead to the crash of the server, or the server becoming extremely slow. An online business that relies on a crappy hosting company will always run into troubles with the server. This will make the searchers divert to other competitors.

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Working with a host company that doesn’t provide a web content management system makes it difficult to manage the technical aspects of managing the site. It is thus important to engage the service of the best web hosting company that meets your need when starting an online business.

6. Not working with an expert

There are experts that specialize in seeing to the smooth running of your online business. For instance, a SEO expert helps to tackle the technical problems that may hinder your visibility. Such an expert sees to the design of a good content page as well as the development of necessary key words to optimize your advantage with the search engine.

The online world is a dynamic one and any online business that fails to work with an expert who is dedicated to watching new developments and trends or changes will soon be found out of market.

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7. Failure to maximize the social platforms

Social platforms like Facebook, Twitter, Whatsapp etc are good tools for a successful online business. Having a website for the business alone isn’t enough to guarantee the success of the business. Social platforms are another way of reaching a wider audience and making your business visible to people, even without the search engines.

Featured photo credit: Lifehack Library via lifehack.org

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Zuhair Sharif

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Last Updated on November 19, 2018

How to Find a Suitable Professional Mentor

How to Find a Suitable Professional Mentor

I went through a personal experience that acted as a catalyst for an epiphany. When I got fired from a job, I learned something important about myself and where I was headed with my freelance career. I realized that the most important aspect of that one rather small job was the influence of the company owner. I realized that I wasn’t hurt that the company and I weren’t a perfect match; I was devastated by the stark fact that I needed a mentor and I had almost found one but lost her.

Suddenly, I felt like J.D., the main character in “Scrubs,” chasing Dr. Cox and trying to rip insight and wisdom from someone I respect. The realization that a recognized thought-leader and experienced entrepreneur severed ties with me felt crushing. But, I picked myself back up and thought about five ways to acquire a mentor without having the awkwardness of outright asking.

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1. Remember, a professional mentorship must be mutual.

A professional mentor must agree to engage in a mutual relationship because, as the comedy T.V. series showed us, one simply cannot force someone to tutor us. We have to prove that we are worth the time investment through persistence and dedication to the craft.

2. You have to have common interests with your mentor.

Even if a professional mentor appears at your job or school, realize that unless you and this person have common interests, you won’t find the relationship successful. I’ve been in situations where someone I respected had vastly different ideas about what was important in life or what one should spend his or her free time doing. If these things don’t line up, you may find the relationship won’t be as fruitful, even when the mentor knows a great deal about one industry.

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3. Thought-leaders will respect your passion.

One of the ways you can prove yourself worthy to a professional mentor is through your passion and your dedication. No one wants to spend time grooming and teaching another who will not take advice or put the effort in to improve. When following thought-leaders on Twitter and trying to engage with higher-ups in a work setting, realize that your actions most often speak louder than your words.

4. Before worrying if he respects you, ask if you respect him.

On the other side of the coin, you should seriously reflect on those common interests and make sure you respect your professional mentor. Just because someone holds a title, degree or office does not mean that person is trustworthy or honest. Don’t be swayed by appearances and take the time to find a suitable professional mentor.

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5. Failure is often the best way to learn

I honestly have made more mistakes than I can count. I know I’ve learned a great deal from poorly organized businesses and my own poor choices. The most important quality I’ve developed is an ability to swallow my pride and learn from my mistakes. If life knocks me down nine times, I get back up 10 times. One of the songs Megadeth wrote, “Of Mice and Men,” resonates in my mind when I pull myself up by my bootstraps and try again for a goal I’ve set: “So live your life and live it well. There’s not much left of me to tell. I just got back up each time I fell.” Hopefully, this brief post can act as a professional mentor to you in your quest to find not only a brave leader but also a trusted adviser.

Featured photo credit: morguefile via mrg.bz

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