As a social networking platform, Instagram has a high level of engagement regarding monthly active users. This platform has approximately half a billion users, and on a daily basis, it gets 300 million active users.
Given such a brilliant statistic, it is imperative for businesses to mold their social media marketing strategy with a strong focus on this platform.
With the updates and changes continually taking place in Instagram features, many businesses either hire full-time social media managers or hire external marketing agencies to help them dominate different social media platforms.
For amateurs and newbs, there are even Android, iOS apps, and websites which help you get free Instagram followers by following others and earning coins which can then be redeemed to acquire new followers.
It is true that as a business owner, you will not understand every intricacy of this platform. Although there are professionals to get a huge number of followers for you, it would be good to know about certain significant features of Instagram.
1. Instagram Algorithm Update
The new updates in the Instagram Algorithm can considerably work to the advantage of your business and customers. The most amazing characteristic of the new algorithm is that it focuses on user content with high engagement rate, and you can see them at the very top of the feed.
This saves time because you do not have to scroll much to view the content you need.
This feature is vital for increasing audience engagement for your content. For instance, once users start following you, you will wish that they like your content and follow you more frequently.
This leads to more content visibility and in turn, brand awareness.
2. Instagram Stories
This feature, available solely through the Instagram app enables users to add live videos or photos, which can be viewed only within 24 hours, after which they vanish. Within the 24 hour span, the content can be seen a countless number of times.
In the case of mobile users, these Instagram stories appear in the form of circles above the regular feed. Unlimited stories can be added, and the direct messaging facility is available within those stories.
3. Push Notifications of Favourite Accounts
As a business owner, you may not be interested in getting notifications for the choicest Instagram accounts. However, you must endeavour to ensure that your followers add this feature so that they receive notifications from you.
This is one of the so-called hidden features of Instagram available to the mobile app users. All you need to do is go to your profile and choose “Turn on Post Notifications”. Once chosen, updates will be received every time new content is posted by the account.
You can use this feature to your best advantage, informing followers regarding promotions, product launches or time-sensitive deals.
4. Hide Content From Profile
Instagram does not give you much scope to limit your profile to some users; you can do this to a certain extent in the case of Instagram Stories.
But you can always hide videos or photos you are tagged in. You simply have to select the photos for hiding or making adjustments in the tagging options by going to the “Photos of You” section.
If there are any photos in which you are tagged and you do not want to hide them, make sure that they are in line with your brand.
5. Managing Favourite Filters
Strikingly, Instagram has 40 unique filters, so you have a lot of opportunities to highlight your content at its best. However, it is good for a business to possess similar stylistic features throughout all images and videos.
To do so, get an expert professional to select the best filters for you that perfectly match your brand identity and business voice.
These and many more other features enable businesses to utilize Instagram to their fullest advantage. So, get going and grab more and more followers over this result-oriented social media platform.