5 Striking Instagram Features That Every Business Should Know

5 Striking Instagram Features That Every Business Should Know

As a social networking platform, Instagram has a high level of engagement regarding monthly active users. This platform has approximately half a billion users, and on a daily basis, it gets 300 million active users.

Given such a brilliant statistic, it is imperative for businesses to mold their social media marketing strategy with a strong focus on this platform.

With the updates and changes continually taking place in Instagram features, many businesses either hire full-time social media managers or hire external marketing agencies to help them dominate different social media platforms.

For amateurs and newbs, there are even Android, iOS apps, and websites which help you get free Instagram followers by following others and earning coins which can then be redeemed to acquire new followers.


It is true that as a business owner, you will not understand every intricacy of this platform. Although there are professionals to get a huge number of followers for you, it would be good to know about certain significant features of Instagram.

1. Instagram Algorithm Update

The new updates in the Instagram Algorithm can considerably work to the advantage of your business and customers. The most amazing characteristic of the new algorithm is that it focuses on user content with high engagement rate, and you can see them at the very top of the feed.

This saves time because you do not have to scroll much to view the content you need.

This feature is vital for increasing audience engagement for your content. For instance, once users start following you, you will wish that they like your content and follow you more frequently.


This leads to more content visibility and in turn, brand awareness.

2. Instagram Stories

This feature, available solely through the Instagram app enables users to add live videos or photos, which can be viewed only within 24 hours, after which they vanish. Within the 24 hour span, the content can be seen a countless number of times.

In the case of mobile users, these Instagram stories appear in the form of circles above the regular feed. Unlimited stories can be added, and the direct messaging facility is available within those stories.

3. Push Notifications of Favourite Accounts

As a business owner, you may not be interested in getting notifications for the choicest Instagram accounts. However, you must endeavour to ensure that your followers add this feature so that they receive notifications from you.


This is one of the so-called hidden features of Instagram available to the mobile app users. All you need to do is go to your profile and choose “Turn on Post Notifications”. Once chosen, updates will be received every time new content is posted by the account.

You can use this feature to your best advantage, informing followers regarding promotions, product launches or time-sensitive deals.

4. Hide Content From Profile

Instagram does not give you much scope to limit your profile to some users; you can do this to a certain extent in the case of Instagram Stories.

But you can always hide videos or photos you are tagged in. You simply have to select the photos for hiding or making adjustments in the tagging options by going to the “Photos of You” section.


If there are any photos in which you are tagged and you do not want to hide them, make sure that they are in line with your brand.

5. Managing Favourite Filters

Strikingly, Instagram has 40 unique filters, so you have a lot of opportunities to highlight your content at its best. However, it is good for a business to possess similar stylistic features throughout all images and videos.

To do so, get an expert professional to select the best filters for you that perfectly match your brand identity and business voice.

These and many more other features enable businesses to utilize Instagram to their fullest advantage. So, get going and grab more and more followers over this result-oriented social media platform.

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Adnan Manzoor

Data Analyst & Life Coach

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Last Updated on March 12, 2019

20 Inspiring Vision Statement Examples (2019 Updated)

20 Inspiring Vision Statement Examples (2019 Updated)

There is normally a lengthy list of things you need to consider when starting a business, and if you don’t manage them properly, your excitement can quickly turn into overwhelm. What can support you to stay inspired and on the right track when starting out? You guessed it: this is your vision statement.

What Is a Vision Statement?

A vision statement is like a photograph of your future business, which gives your business shape and direction.

A vision statement provides the direction and describes what the founder wants the organization to achieve in the future; it’s more about the “what” of a business. It is different from a mission statement, which describes the purpose of an organization and more about the “how” of a business.

If you were to take a photo of your future business now, what would it look like? What do you want your business to be recognized for one day?

You need to have a crystal clear vision when you start out, otherwise you can get easily lost in deciding the best way forward. When you are making strategic decisions for your business and even daily operation decisions, your vision statement will give you the inspiration and targeted direction you need.

The Importance of a Vision Statement

Without a vision statement, your business will lack motivation to keep going.

If you don’t aim for anything, you might not hit anything. The more specific and clear you are, the better your chances are at seeing your vision turn into reality.

The importance of a vision statement cannot be overlooked; not only does it provide long term direction and guidance, but it also gives you the inspiration and the necessary energy to keep going when you feel lost.

Always keep your vision statement alive by revisiting it regularly and communicating your vision with other members of the team, to inspire and motivate them as well.

How to Craft an Inspiring Vision Statement

1. Dream big and use clear language

An inspiring vision statement should inform a clear direction and priorities for the organization, while challenging all the team members to grow together. Based on our expert sources’ advice, we’ve got some great tips for you:

  • Imagine how you want the business to be like in five to ten years.
  • Infuse the business’ values in the statement.
  • Make sure that the statement is implying a clear focus for the business.
  • Write your vision statement in the present tense.
  • Use clear and concise language.
  • Ensure the statement is easily understood.

There are many different types of vision statements and there is no wrong or right way to do it. The most important thing is to resonate with it. It will always inspire you and give you a clear targeted direction.

2. Get inspirations from the successful companies.

Having researched on a number of successful companies’ vision statements, I’ve shortlisted 20 good examples for the new startups:

Short vision statements made up of a few words only:

1. Disney

To make people happy.

2. Oxfam

A just world without poverty.

3. Ikea

To create a better every day life for the many people.

Quantitative statements are based on numbers, quantities:

4. Microsoft

Empower every person and every organization on the planet to achieve more.

    5. Nike

    Bring inspiration and innovation to every athlete* in the world. (*If you have a body, you are an athlete.)

      Qualitative statements are based on qualities that you want to have:

      6. Ford

      People working together as a lean, global enterprise to make people’s lives better through automotive and mobility leadership.

      7. Avon

      To be the company that best understands and satisfies the product, service and self-fulfillment needs of women—globally.

      Competitor based statements – this type is becoming less common, but famous examples are:

      8. Honda – in 1970

      We will destroy Yamaha.

      9. Nike – in 1960s

      Crush Adidas.

        10. Philip Morris – in 1950s

        Knock off RJR as the number one tobacco  company in the world.

        Role Model Vision Statements – using another company as an example:

        11. Stanford University – in the past

        To become the Harvard of the West.

        12. Reach for Success – in the past

        To become the next Tony Robbins in self development.

        Internal Transformations vision statements:

        13. Apple

        To produce high-quality, low cost, easy to use products that incorporate high technology for the individual.

        14. Giro Sport Design

        To make sure that riding is the best part of a great life.

        15. Tesla

        To accelerate the world’s transition to sustainable energy.

        16. Sony

        To be a company that inspires and fulfills your curiosity.

        17. Facebook

        To give people the power to share and make the world more open and connected.

          Longer and more detailed vision statement:

          18. Walmart

          To give customers a wide assortment of their favorite products, Every Day Low Prices, guaranteed satisfaction, friendly service, convenient hours (24 hours, 7 days a week) and a great online shopping experience.


          19. Coca Cola

          To achieve sustainable growth, we have established a vision with clear goals:

          Profit: Maximizing return to share owners while being mindful of our overall responsibilities.

          People: Being a great place to work where people are inspired to be the best they can be.

          Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy peoples; desires and needs.

          Partners: Nurturing a winning network of partners and building mutual loyalty.

          Planet: Being a responsible global citizen that makes a difference.

            20. Heinz

            Our VISION, quite simply, is to be: “The World’s Premier Food Company, Offering Nutritious, Superior Tasting Foods To People Everywhere.” Being the premier food company does not mean being the biggest but it does mean being the best in terms of consumer value, customer service, employee talent, and consistent and predictable growth.

            The Bottom Line

            Remember, always keep your vision statement up-to-date to direct your company’s actions.

            Remember, once you reach your vision, it needs to be changed. General Motors overtook Ford as #1 automotive company in the world because once Ford’s goal was reached, they never updated it.

            Keep your vision statement alive and visibly in front of you, revisit it and let it help direct your actions and activities. This is the fun part: this is where you get to dream really big and allow your imagination to fly as high as you want.

            Don’t hold back, let your creative juices flow and give yourself permission to explore what is possible for your business.


            To your success!

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