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5 Striking Instagram Features That Every Business Should Know

5 Striking Instagram Features That Every Business Should Know

As a social networking platform, Instagram has a high level of engagement regarding monthly active users. This platform has approximately half a billion users, and on a daily basis, it gets 300 million active users.

Given such a brilliant statistic, it is imperative for businesses to mold their social media marketing strategy with a strong focus on this platform.

With the updates and changes continually taking place in Instagram features, many businesses either hire full-time social media managers or hire external marketing agencies to help them dominate different social media platforms.

For amateurs and newbs, there are even Android, iOS apps, and websites which help you get free Instagram followers by following others and earning coins which can then be redeemed to acquire new followers.

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It is true that as a business owner, you will not understand every intricacy of this platform. Although there are professionals to get a huge number of followers for you, it would be good to know about certain significant features of Instagram.

1. Instagram Algorithm Update

The new updates in the Instagram Algorithm can considerably work to the advantage of your business and customers. The most amazing characteristic of the new algorithm is that it focuses on user content with high engagement rate, and you can see them at the very top of the feed.

This saves time because you do not have to scroll much to view the content you need.

This feature is vital for increasing audience engagement for your content. For instance, once users start following you, you will wish that they like your content and follow you more frequently.

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This leads to more content visibility and in turn, brand awareness.

2. Instagram Stories

This feature, available solely through the Instagram app enables users to add live videos or photos, which can be viewed only within 24 hours, after which they vanish. Within the 24 hour span, the content can be seen a countless number of times.

In the case of mobile users, these Instagram stories appear in the form of circles above the regular feed. Unlimited stories can be added, and the direct messaging facility is available within those stories.

3. Push Notifications of Favourite Accounts

As a business owner, you may not be interested in getting notifications for the choicest Instagram accounts. However, you must endeavour to ensure that your followers add this feature so that they receive notifications from you.

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This is one of the so-called hidden features of Instagram available to the mobile app users. All you need to do is go to your profile and choose “Turn on Post Notifications”. Once chosen, updates will be received every time new content is posted by the account.

You can use this feature to your best advantage, informing followers regarding promotions, product launches or time-sensitive deals.

4. Hide Content From Profile

Instagram does not give you much scope to limit your profile to some users; you can do this to a certain extent in the case of Instagram Stories.

But you can always hide videos or photos you are tagged in. You simply have to select the photos for hiding or making adjustments in the tagging options by going to the “Photos of You” section.

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If there are any photos in which you are tagged and you do not want to hide them, make sure that they are in line with your brand.

5. Managing Favourite Filters

Strikingly, Instagram has 40 unique filters, so you have a lot of opportunities to highlight your content at its best. However, it is good for a business to possess similar stylistic features throughout all images and videos.

To do so, get an expert professional to select the best filters for you that perfectly match your brand identity and business voice.

These and many more other features enable businesses to utilize Instagram to their fullest advantage. So, get going and grab more and more followers over this result-oriented social media platform.

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Adnan Manzoor

Data Analyst & Life Coach

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Last Updated on May 22, 2019

50 Great People To Follow On LinkedIn, No Matter Your Industry

50 Great People To Follow On LinkedIn, No Matter Your Industry

LinkedIn is an excellent platform to network with great people to help you in your career and businesses. However, with over 575 million people on the site, who should you follow? This list will steer you to the right people to follow, organized by categories of expertise.

Job Search Experts

You will likely have several jobs throughout the course of your career, and you will constantly need advice on new trends and strategies out there in the job market. Here are the LinkedIn experts who you should follow on these matters.

1. Liz Ryan is the CEO and founder of Human Workplace. Her articles on job searching are filled with creative and colorful cartoons.

2. Lou Adler is the author of The Essential Guide for Hiring and Getting Hired.

3. Dr. Marla Gottschalk will help you make an impact in a new job.

4. Hannah Morgan runs CareerSherpa.net, where she gives expert advice on job searching and how to be more visible online.

5. Alison Doyle is the CEO and Founder of CareerToolBelt.com.

Management Experts

They say that people leave managers, not jobs. These experts in LinkedIn will help you become your employees’ dream manager.

6. Jeff Weiner. How can we leave out the CEO of LinkedIn himself?

7. Nozomi Morgan is an executive coach. She can help you transition from a boss to a true leader.

8. Mickey Mikitani is the CEO of Rakuten. He constantly shares his expertise in managing a global player in e-commerce platforms.

9. Andreas von der Heydt was the head of Amazon’s Kindle Content and now the Director of Talent Acquisition. He has extensive experience in management, branding, and marketing.

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Productivity Experts

By maximizing your productivity, you can win in all aspects of life. The following LinkedIn experts will help you win big in your career.

10. Gretchen Rubin is a happiness coach and the bestselling author of the The Happiness Project.

11. Carson Tate is the founder of Working Simply. She advises us to include play in our schedules.

12. Greg Mckeown is an essentialist. Part of being an essentialist is saying no to many things so that we can focus on the things that matter.

13. Brian de Haaff, CEO of Aha! Labs Inc. provides strategies on how to be productive and happy at work at the same time.

Marketing Experts

14. Sujan Patel is VP of Marketing at When I Work, an employee scheduling software. He is an expert in content marketing and he even shares his ideas on content marketing in 2020.

15. Megan Berry is the Head of Product Development at Rebelmouse, a content marketing and AlwaysOn powerhouse.

16. Sean Gardner will help you navigate the social media landscape. This includes how to use different platforms to help accelerate your career. He is also the bestselling author of The Road to Social Media Success.

17. Christel Quek is an digital and marketing expert. She is the VP of South East Asia at Brandwatch. Their products help businesses utilize social media data to make better business decisions.

18. Jeff Bullas is a digital marketing expert. His blog has over 4 million readers annually.

19. Michael Stelzer is the CEO and Founder of social media powerhouse site, Social Media Examiner.

20. If you’re looking for inbound and content marketing expertise, follow Dharmesh Shah, Founder and CTO of Hubspot.

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21. David Edelman is a McKinsey partner and is at the helm of the Digital Marketing Strategy Practice Department.

22. Dave Kerpen leads the social media software company Likeable Local. He is the author of Likeable Social Media: How to delight your customers.

23. Clara Shih is the CEO of Hearsay Social and the author of The Facebook Era.

24. Aaron Lee is Grand Master of Customer Delight at Post Planner. He is an excellent resource for everything social media.

25. David Sable is the CEO of Y&R, one of the largest advertising firms in the world.

26. Content marketing trumps traditional marketing these days, and who else better to lead you in this area than Joe Pulizzi, Founder of Content Marketing Institute.

Personal Branding Experts

Part of what we market in our personal career is our brand. When people hear your name, what kind of brand comes into their mind? What traits and qualities do they associate with you?

Here are some personal branding experts from LinkedIn to improve your own brand.

27. Dorie Clark is the author of Stand Out and Reinventing You. He can help you craft the professional image you’ve always wanted.

28. Dan Schawbel is the managing partner of Millennial Branding. If you’re a millennial, Dan is the guy to help you craft your personal brand.

Other Notable Experts to Follow

29. Lisa Gates is the expert to follow if you’re negotiating for higher salaries and promotions.

30. If you’re a Baby Boomer, Marc Miller will help you navigate the continually changing landscape of the workplace.

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31. To avoid getting your resumé moved to the “No” pile, read Paul Freiberger’s excellent advice.

32. James Caan provides insightful ideas on careers in general. He is also a serial entrepreneur.

33. Jeff Haden writes on various topics, such as leadership and management. He is the owner of Blackbird Media.

34. If you’re looking for expert business advice on getting new customers and keeping them, follow Jay Baer.

35. Suzanne Lucas, aka Evil HR Lady, is a great human resources specialist.

36. If you need help in using Twitter to boost your career, Claire Diaz-Ortiz can guide you in the right direction.

37. Ryan Holmes is the CEO of Hootsuite, a social media management tool.

38. Customers are the lifeblood of a business and Colin Shaw focuses on revolutionizing this customer experience.

39. Brian Solis often reflects on the future of business and how technology can disrupt our world.

40. Nancy Lublin provides advice on more lighthearted topics, which are perfect after a long day’s work. She is the CEO behind Dosomething.org, a portal designed for social change; and the founder & CEO of Loris.ai and Crisis Text Line.

41. Katya Andresen provides advice on how to manage your career. She was the CEO of Cricket Media and now responsible for the SVP Card Customer Experience at Capital One.

42. Gallup has created a system to test what your strengths are and how to use them at work. Jim Clifton is the CEO of Gallup.

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43. Adam Grant is a Wharton Professor and the author of Give and Take, which provides advice on why being helpful at work can accelerate your career.

44. Hunter Walk is a partner at Homebrew Venture Capitalist Company and has specialty in product development and management.

45. If you’re running a nonprofit organization, follow Beth Kanter for expert advice on this area.

46. Emotional Intelligence is necessary to succeed in your career, and Daniel Goleman is your expert for that.

47. Rita J. King connects science, technology and business.

48. Tori Worthington Rose is a Creative Director at Mary Beth West Communications, LLC. She has extensive experience in sales and digital media.

49. If you’re looking for some advice on how to use writing and personal content marketing to boost your career, follow Ann Handley.

50. Tim Brown is the CEO at IDEO and shares his insights on Leadership and Creativity.

These are just some of the key thought leaders and movers in various industries. They will provide you with constant inspiration, as well as the willpower to pursue the career that you’ve always wanted. Their stream of expert ideas in their respective fields will help you become well-equipped in your professional pursuits.

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Featured photo credit: LinkedIn Sales Navigator via unsplash.com

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