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Giving Gifts to Clients: How to Avoid a Generic Choice

Giving Gifts to Clients: How to Avoid a Generic Choice

The holidays may be over, but that doesn’t mean your days of gift giving have come to an end. In fact, a recent survey of major corporations showed that more than 70% of people prefer to get gifts for major milestones such as a work anniversary or a birthday rather than a Christmas present. Gift giving is difficult for a lot of people, and it can have a direct impact on your business. It requires major research, and if you have a bevy of clients, that can be tough. However, a well-timed gift can mean a lot to a client and can help keep a client relationship strong.

The perils of poor gifting

Think about how you feel when you get a gift that you know you’re never going to use.

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Maybe you get a fancy bottle of wine, but you gave up drinking a while ago. Maybe you get a batch of expensive brownies when you’re health conscious. Maybe you appreciate the fact that someone thought of you at all, but clients (for the most part) do not feel particularly excited when they receive a gift that clearly is not aligned with their interests. And, too often, this is what happens!

A poorly chosen gift can have the reverse effect from showing a client that you care; instead it sends the signal that they are not valuable enough to receive a gift that actually means anything to them. This happens with gift giving on a large scale as well as personalized gifts. Too often, at a conference or convention, the 500 branded stress balls you hand out are destined to be repurposed as pet chew toys.

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An opportunity to ‘wow’

With every gift given, you have to think carefully about the exact message you’re sending to the client. Perhaps your company has beautiful, expensive jackets made for specific clients in their size — with your company’s name plastered all over them. The underlying subtext here is that you want more business, and that you’d like the client to do the advertising for you.

Research from the 2016 Alyce Corporate Gifting Survey reveals that 90% of people simply aren’t interested in swag. Yet, a large portion of the $120 billion annually spent on corporate gifts still goes towards these unwelcome gifts. It’s a waste of time and money on a monumental scale.

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Instead, business owners, account managers, and sales reps should choose to give clients a personalized gift that tells them how much you value them as a person first and as a customer second.

How to deliver a gift at the right time

When you give a gift matters; examples of inopportune times include the day you announce a price increase or when you decide to reach out to a customer to pitch them a new product or service. Rather, you should be looking for reasons to give gifts several weeks before a major deal goes through or a new product launches.

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These gifts should come across as a gesture of goodwill rather than a bid for new business. It’s especially crucial that your top clients are treated with extra care when it comes the timing of your gift delivery. This can be done in a number of ways, such as celebrating unconventional dates like the one-year anniversary of your first contact with that customer. The key is knowing the client and what they’ll be most likely to respond to.

Curbing your costs

The best thing about thoughtful gift giving on this kind of scale (in addition to the development of stronger relationships with buyers) is that it can end up saving you money overall.

Regardless of whether you’re giving out hundreds of pens or one $300 bottle of champagne, you can find ways to cut your costs while maintaining a strong reputation. It could mean offering a client a $50 cooking lesson rather than spending $100 on a gift certificate to a fancy restaurant they have no interest in dining at.

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Last Updated on March 12, 2019

20 Inspiring Vision Statement Examples (2019 Updated)

20 Inspiring Vision Statement Examples (2019 Updated)

There is normally a lengthy list of things you need to consider when starting a business, and if you don’t manage them properly, your excitement can quickly turn into overwhelm. What can support you to stay inspired and on the right track when starting out? You guessed it: this is your vision statement.

What Is a Vision Statement?

A vision statement is like a photograph of your future business, which gives your business shape and direction.

A vision statement provides the direction and describes what the founder wants the organization to achieve in the future; it’s more about the “what” of a business. It is different from a mission statement, which describes the purpose of an organization and more about the “how” of a business.

If you were to take a photo of your future business now, what would it look like? What do you want your business to be recognized for one day?

You need to have a crystal clear vision when you start out, otherwise you can get easily lost in deciding the best way forward. When you are making strategic decisions for your business and even daily operation decisions, your vision statement will give you the inspiration and targeted direction you need.

The Importance of a Vision Statement

Without a vision statement, your business will lack motivation to keep going.

If you don’t aim for anything, you might not hit anything. The more specific and clear you are, the better your chances are at seeing your vision turn into reality.

The importance of a vision statement cannot be overlooked; not only does it provide long term direction and guidance, but it also gives you the inspiration and the necessary energy to keep going when you feel lost.

Always keep your vision statement alive by revisiting it regularly and communicating your vision with other members of the team, to inspire and motivate them as well.

How to Craft an Inspiring Vision Statement

1. Dream big and use clear language

An inspiring vision statement should inform a clear direction and priorities for the organization, while challenging all the team members to grow together. Based on our expert sources’ advice, we’ve got some great tips for you:

  • Imagine how you want the business to be like in five to ten years.
  • Infuse the business’ values in the statement.
  • Make sure that the statement is implying a clear focus for the business.
  • Write your vision statement in the present tense.
  • Use clear and concise language.
  • Ensure the statement is easily understood.

There are many different types of vision statements and there is no wrong or right way to do it. The most important thing is to resonate with it. It will always inspire you and give you a clear targeted direction.

2. Get inspirations from the successful companies.

Having researched on a number of successful companies’ vision statements, I’ve shortlisted 20 good examples for the new startups:

Short vision statements made up of a few words only:

1. Disney

To make people happy.

2. Oxfam

A just world without poverty.

3. Ikea

To create a better every day life for the many people.

Quantitative statements are based on numbers, quantities:

4. Microsoft

Empower every person and every organization on the planet to achieve more.

    5. Nike

    Bring inspiration and innovation to every athlete* in the world. (*If you have a body, you are an athlete.)

      Qualitative statements are based on qualities that you want to have:

      6. Ford

      People working together as a lean, global enterprise to make people’s lives better through automotive and mobility leadership.

      7. Avon

      To be the company that best understands and satisfies the product, service and self-fulfillment needs of women—globally.

      Competitor based statements – this type is becoming less common, but famous examples are:

      8. Honda – in 1970

      We will destroy Yamaha.

      9. Nike – in 1960s

      Crush Adidas.

        10. Philip Morris – in 1950s

        Knock off RJR as the number one tobacco  company in the world.

        Role Model Vision Statements – using another company as an example:

        11. Stanford University – in the past

        To become the Harvard of the West.

        12. Reach for Success – in the past

        To become the next Tony Robbins in self development.

        Internal Transformations vision statements:

        13. Apple

        To produce high-quality, low cost, easy to use products that incorporate high technology for the individual.

        14. Giro Sport Design

        To make sure that riding is the best part of a great life.

        15. Tesla

        To accelerate the world’s transition to sustainable energy.

        16. Sony

        To be a company that inspires and fulfills your curiosity.

        17. Facebook

        To give people the power to share and make the world more open and connected.

          Longer and more detailed vision statement:

          18. Walmart

          To give customers a wide assortment of their favorite products, Every Day Low Prices, guaranteed satisfaction, friendly service, convenient hours (24 hours, 7 days a week) and a great online shopping experience.

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          19. Coca Cola

          To achieve sustainable growth, we have established a vision with clear goals:

          Profit: Maximizing return to share owners while being mindful of our overall responsibilities.

          People: Being a great place to work where people are inspired to be the best they can be.

          Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy peoples; desires and needs.

          Partners: Nurturing a winning network of partners and building mutual loyalty.

          Planet: Being a responsible global citizen that makes a difference.

            20. Heinz

            Our VISION, quite simply, is to be: “The World’s Premier Food Company, Offering Nutritious, Superior Tasting Foods To People Everywhere.” Being the premier food company does not mean being the biggest but it does mean being the best in terms of consumer value, customer service, employee talent, and consistent and predictable growth.

            The Bottom Line

            Remember, always keep your vision statement up-to-date to direct your company’s actions.

            Remember, once you reach your vision, it needs to be changed. General Motors overtook Ford as #1 automotive company in the world because once Ford’s goal was reached, they never updated it.

            Keep your vision statement alive and visibly in front of you, revisit it and let it help direct your actions and activities. This is the fun part: this is where you get to dream really big and allow your imagination to fly as high as you want.

            Don’t hold back, let your creative juices flow and give yourself permission to explore what is possible for your business.

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            To your success!

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