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Giving Gifts to Clients: How to Avoid a Generic Choice

Giving Gifts to Clients: How to Avoid a Generic Choice

The holidays may be over, but that doesn’t mean your days of gift giving have come to an end. In fact, a recent survey of major corporations showed that more than 70% of people prefer to get gifts for major milestones such as a work anniversary or a birthday rather than a Christmas present. Gift giving is difficult for a lot of people, and it can have a direct impact on your business. It requires major research, and if you have a bevy of clients, that can be tough. However, a well-timed gift can mean a lot to a client and can help keep a client relationship strong.

The perils of poor gifting

Think about how you feel when you get a gift that you know you’re never going to use.

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Maybe you get a fancy bottle of wine, but you gave up drinking a while ago. Maybe you get a batch of expensive brownies when you’re health conscious. Maybe you appreciate the fact that someone thought of you at all, but clients (for the most part) do not feel particularly excited when they receive a gift that clearly is not aligned with their interests. And, too often, this is what happens!

A poorly chosen gift can have the reverse effect from showing a client that you care; instead it sends the signal that they are not valuable enough to receive a gift that actually means anything to them. This happens with gift giving on a large scale as well as personalized gifts. Too often, at a conference or convention, the 500 branded stress balls you hand out are destined to be repurposed as pet chew toys.

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An opportunity to ‘wow’

With every gift given, you have to think carefully about the exact message you’re sending to the client. Perhaps your company has beautiful, expensive jackets made for specific clients in their size — with your company’s name plastered all over them. The underlying subtext here is that you want more business, and that you’d like the client to do the advertising for you.

Research from the 2016 Alyce Corporate Gifting Survey reveals that 90% of people simply aren’t interested in swag. Yet, a large portion of the $120 billion annually spent on corporate gifts still goes towards these unwelcome gifts. It’s a waste of time and money on a monumental scale.

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Instead, business owners, account managers, and sales reps should choose to give clients a personalized gift that tells them how much you value them as a person first and as a customer second.

How to deliver a gift at the right time

When you give a gift matters; examples of inopportune times include the day you announce a price increase or when you decide to reach out to a customer to pitch them a new product or service. Rather, you should be looking for reasons to give gifts several weeks before a major deal goes through or a new product launches.

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These gifts should come across as a gesture of goodwill rather than a bid for new business. It’s especially crucial that your top clients are treated with extra care when it comes the timing of your gift delivery. This can be done in a number of ways, such as celebrating unconventional dates like the one-year anniversary of your first contact with that customer. The key is knowing the client and what they’ll be most likely to respond to.

Curbing your costs

The best thing about thoughtful gift giving on this kind of scale (in addition to the development of stronger relationships with buyers) is that it can end up saving you money overall.

Regardless of whether you’re giving out hundreds of pens or one $300 bottle of champagne, you can find ways to cut your costs while maintaining a strong reputation. It could mean offering a client a $50 cooking lesson rather than spending $100 on a gift certificate to a fancy restaurant they have no interest in dining at.

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Last Updated on October 13, 2020

How to Get Promoted When You Feel Stuck in Your Current Position

How to Get Promoted When You Feel Stuck in Your Current Position

Have you been stuck in the same position for too long and don’t really know how to get promoted and advance your career?

Feeling stuck could be caused by a variety of things:

  • Taking a job for the money
  • Staying with an employer that no longer aligns with your values
  • Realizing that you landed yourself in the wrong career
  • Not feeling valued or feeling underutilized
  • Taking a position without a full understanding of the role

There are many other reasons why you may be feeling this way, but let’s focus instead on learning what to do now in order to get unstuck and get promoted

One of the best ways to get promoted is by showing how you add value to your organization. Did you make money, save money, improve a process, or do some other amazing thing? How else might you demonstrate added value?

Let’s dive right in to how to get promoted when you feel stuck in your current position.

1. Be a Mentor

When I supervised students, I used to warm them — tongue in cheek, of course — about getting really good at their job.

“Be careful not to get too good at this, or you’ll never get to do anything else.”

This was my way of pestering them to take on additional challenges or think outside the box, but there is definitely some truth in doing something so well that your manager doesn’t trust anyone else to do it.

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This can get you stuck.

Jo Miller of Be Leaderly shares this insight on when your boss thinks you’re too valuable in your current job:

“Think back to a time when you really enjoyed your current role…You became known for doing your job so well that you built up some strong ‘personal brand’ equity, and people know you as the go-to-person for this particular job. That’s what we call ‘a good problem to have’: you did a really good job of building a positive perception about your suitability for the role, but you may have done ‘too’ good of a job!”[1]

With this in mind, how do you prove to your employer that you can add value by being promoted?

From Miller’s insight, she talks about building your personal brand and becoming known for doing a particular job well. So how can you link that work with a position or project that will earn you a promotion?

Consider leveraging your strengths and skills.

Let’s say that the project you do so well is hiring and training new entry-level employees. You have to post the job listing, read and review resumes, schedule interviews, make hiring decisions, and create the training schedules. These tasks require skills such as employee relations, onboarding, human resources software, performance management, teamwork, collaboration, customer service, and project management. That’s a serious amount of skills!

Are there any team members who can perform these skills? Try delegating and training some of your staff or colleagues to learn your job. There are a number of reasons why this is a good idea:

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  1. Cross-training helps in any situation in the event that there’s an extended illness and the main performer of a certain task is out for a while.
  2. As a mentor to a supervisee or colleague, you empower them to increase their job skills.
  3. You are already beginning to demonstrate that added value to your employer by encouraging your team or peers to learn your job and creating team players.

Now that you’ve trained others to do that work for which you have been so valued, you can see about re-requesting that promotion. Explain how you have saved the company money, encouraged employees to increase their skills, or reinvented that project of yours.

2. Work on Your Mindset

Another reason you may feel stuck in a position is explained through this quote:

“If you feel stuck at a job you used to love, it’s normally you—not the job—who needs to change. The position you got hired for is probably the exact same one you have now. But if you start to dread the work routine, you’re going to focus on the negatives.”[2]

In this situation, you should pursue a conversation with your supervisor and share your thoughts and feelings to help you learn how to get promoted. You can probably get some advice on how to rediscover the aspects of that job you enjoyed, and negotiate either some additional duties or a chance to move up.

Don’t express frustration. Express a desire for more.

Present your case and show your boss or supervisor that you want to be challenged, and you want to move up. You want more responsibility in order to continue moving the company forward. Focus on how you can do that with the skills you have and the positive mindset you’ve cultivated.

3. Improve Your Soft Skills

When was the last time you put focus and effort into upping your game with those soft skills? I’m talking about those seemingly intangible things that make you the experienced professional in your specific job skills[3].

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Use soft skills when learning how to get promoted.

    According to research, improving soft skills can boost productivity and retention 12 percent and deliver a 250 percent return on investment based on higher productivity and retention[4]. Those are only some of the benefits for both you and your employer when you want to learn how to get promoted.

    You can hone these skills and increase your chances of promotion into a leadership role by taking courses or seminars.

    Furthermore, you don’t necessarily need to request funding from your supervisor. There are dozens of online courses being presented by entrepreneurs and authors about these very subjects. Udemy and Creative Live both feature online courses at very reasonable prices. And some come with completion certificates for your portfolio!

    Another way to improve your soft skills is by connecting with an employee at your organization who has a position similar to the one you want.

    Express your desire to move up in the organization, and ask to shadow that person or see if you can sit in on some of their meetings. Offer to take that individual out for coffee and ask what their secret is! Take copious notes, and then immerse yourself in the learning.

    The key here is not to copy your new mentor. Rather, you want to observe, learn, and then adapt according to your strengths.

    4. Develop Your Strategy

    Do you even know specifically why you want to learn how to get promoted? Do you see a future at this company? Do you have a one-year, five-year, or ten-year plan for your career path? How often do you consider your “why” and insure that it aligns with your “what”?

    Sit down and make an old-fashioned pro and con list.

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    Write down every positive aspect of your current job and then every negative one. Which list is longer? Are there any themes present?

    Look at your lists and choose the most exciting pros and the most frustrating cons. Do those two pros make the cons worth it? If you can’t answer that question with a “yes,” then getting promoted at your current organization may not be what you really want[5].

    The two most important days in your life are the day you are born and the day you find out why. —Mark Twain

    Here are some questions to ask yourself:

    • Why do you do what you do?
    • What thrills you about your current job role or career?
    • What does a great day look like?
    • What does success look and feel like beyond the paycheck?
    • How do you want to feel about your impact on the world when you retire?

    Define success to get promoted

      These questions would be great to reflect on in a journal or with your supervisor in your next one-on-one meeting. Or, bring it up with one of your work friends over coffee.

      Final Thoughts

      After considering all of these points and doing your best to learn how to get promoted, what you might find is that being stuck is your choice. Then, you can set yourself on the path of moving up where you are, or moving on to something different.

      Because sometimes the real promotion is finding your life’s purpose.

      More Tips on How to Get Promoted

      Featured photo credit: Razvan Chisu via unsplash.com

      Reference

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