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3 Tips To Know How To Hire A Good SEO Company

3 Tips To Know How To Hire A Good SEO Company

A good SEO or search engine optimization strategy is an part of website marketing, as it helps in promoting your site on the Internet. Specifically, SEO is a process of ranking a website in search engines like Google, Baidu, Yandex and Bing for different targeted keywords so that your site comes up in search results whenever users search for your targeted keywords.

If done right, SEO drives traffic to your website.

A good SEO campaign needs good strategy that adheres to Google’s guidelines. If  your site is not using the right SEO methods, Google may permanently ban your website from rankings.

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That said, it is necessary to follow the Google-approved practices. To make this easier, you can hire an SEO company to do this for you.

Here are a  few tips on what makes a good SEO company. You can use these tips as red flags to differentiate good companies from bad ones. Here we go:

Cheaper Price

No doubt, It is suspicious when SEO companies have extremely cheap prices. This can be a big difference between what makes a good SEO company good and a bad SEO company, well, bad. While you don’t want to go broke, it is expected to pay a reasonable price and receive high quality service. In other words, refer to the cliché: you get what you pay for. Going for the exceptionally cheap price might even risk your business, as the quality may not be as good. They may keyword stuff and use low quality backlinks, possibly leading to Google banning your website or rank it very poorly.

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Therefore, when buying good SEO service from any company you must go for a reasonable package and not just the cheap once.

Check Past Work Projects

It is very advisable to check past projects of any company you want to hire for good SEO service. Examining previous projects done by companies is a great way to see  if they are very providing quality service. You can also check the rank of the backlinks of such websites, as there are many free and paid tools offered to see backlinks quality.

Also, make sure to check the rankings of their past work projects to see how well  their services have helped the sites of their past clients’. Higher rankings on past projects mean the company has provided high quality services with their previous clients. This is a good indicator that they will provide the same high quality service to you.

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Check The Content

Moreover, it is well known that good quality content is the backbone in accomplishing a good SEO campaign. High-quality and engaging content should be unique, informative, keyword-enhanced and relevant. While selecting a company you can ask the organization representative how many articles their company provides during a typical SEO campaign. The more content the better backlinks.

Also make sure the keywords aren’t used too frequently—this would be known as keyword stuffing. Keyword stuffing causes poor rankings among search engines, lowers the website’s credibility, and deters users from going on the website.

On the other hand, you want to make sure there is a keyword(s) or, at least, some planned-out strategy involved when the company produces the content. SEO content takes research before content is produced. Make sure this step is taken.

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Conclusion

These are a few techniques for choosing the right SEO company to promote your site in search engines. Not hiring a good SEO company may result in backtracking your business than progressing it. So, it is important to take the above tips into consideration before you hire any company.

What has been your experience with SEO companies? Are there any more tips you have besides these?

Featured photo credit: Bench Accounting via unsplash.com

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Saminu Abass

Content Writer and Blogger

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Last Updated on March 29, 2021

5 Types of Horrible Bosses and How to Beat Them All

5 Types of Horrible Bosses and How to Beat Them All

When I left university I took a job immediately, I had been lucky as I had spent a year earning almost nothing as an intern so I was offered a role. On my first day I found that I had not been allocated a desk, there was no one to greet me so I was left for some hours ignored. I happened to snipe about this to another employee at the coffee machine two things happened. The first was that the person I had complained to was my new manager’s wife, and the second was, in his own words, ‘that he would come down on me like a ton of bricks if I crossed him…’

What a great start to a job! I had moved to a new city, and had been at work for less than a morning when I had my first run in with the first style of bad manager. I didn’t stay long enough to find out what Mr Agressive would do next. Bad managers are a major issue. Research from Approved Index shows that more than four in ten employees (42%) state that they have previously quit a job because of a bad manager.

The Dream Type Of Manager

My best manager was a total opposite. A man who had been the head of the UK tax system and was working his retirement running a company I was a very junior and green employee for. I made a stupid mistake, one which cost a lot of time and money and I felt I was going to be sacked without doubt.

I was nervous, beating myself up about what I had done, what would happen. At the end of the day I was called to his office, he had made me wait and I had spent that day talking to other employees, trying to understand where I had gone wrong. It had been a simple mistyped line of code which sent a massive print job out totally wrong. I learn how I should have done it and I fretted.

My boss asked me to step into his office, he asked me to sit down. “Do you know what you did?” I babbled, yes, I had been stupid, I had not double-checked or asked for advice when I was doing something I had not really understood. It was totally my fault. He paused. “Will you do that again?” Of course I told him I would not, I would always double check, ask for help and not try to be so clever when I was not!

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“Okay…”

That was it. I paused and asked, should I clear my desk. He smiled. “You have learnt a valuable lesson, I can be sure that you will never make a mistake like that again. Why would I want to get rid of an employee who knows that?”

I stayed with that company for many years, the way I was treated was a real object lesson in good management. Sadly, far too many poor managers exist out there.

The Complete Catalogue of Bad Managers

The Bully

My first boss fitted into the classic bully class. This is so often the ‘old school’ management by power style. I encountered this style again in the retail sector where one manager felt the only way to get the best from staff was to bawl and yell.

However, like so many bullies you will often find that this can be someone who either knows no better or is under stress and they are themselves running scared of the situation they have found themselves in.

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The Invisible Boss

This can either present itself as management from afar (usually the golf course or ‘important meetings) or just a boss who is too busy being important to deal with their staff.

It can feel refreshing as you will often have almost total freedom with your manager taking little or no interest in your activities, however you will soon find that you also lack the support that a good manager will provide. Without direction you may feel you are doing well just to find that you are not delivering against expectations you were not told about and suddenly it is all your fault.

The Micro Manager

The frustration of having a manager who feels the need to be involved in everything you do. The polar opposite to the Invisible Boss you will feel that there is no trust in your work as they will want to meddle in everything you do.

Dealing with the micro-manager can be difficult. Often their management style comes from their own insecurity. You can try confronting them, tell them that you can do your job however in many cases this will not succeed and can in fact make things worse.

The Over Promoted Boss

The Over promoted boss categorises someone who has no idea. They have found themselves in a management position through service, family or some corporate mystery. They are people who are not only highly unqualified to be managers they will generally be unable to do even your job.

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You can find yourself persistently frustrated by the situation you are in, however it can seem impossible to get out without handing over your resignation.

The Credit Stealer

The credit stealer is the boss who will never publically acknowledge the work you do. You will put in the extra hours working on a project and you know that, in the ‘big meeting’ it will be your credit stealing boss who will take all of the credit!

Again it is demoralising, you see all of the credit for your labour being stolen and this can often lead to good employees looking for new careers.

3 Essential Ways to Work (Cope) with Bad Managers

Whatever type of bad boss you have there are certain things that you can do to ensure that you get the recognition and protection you require to not only remain sane but to also build your career.

1. Keep evidence

Whether it is incidents with the bully or examples of projects you have completed with the credit stealer you will always be well served to keep notes and supporting evidence for projects you are working on.

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Buy your own notebook and ensure that you are always making notes, it becomes a habit and a very useful one as you have a constant reminder as well as somewhere to explore ideas.

Importantly, if you do have to go to HR or stand-up for yourself you will have clear records! Also, don’t always trust that corporate servers or emails will always be available or not tampered with. Keep your own content.

2. Hold regular meetings

Ensure that you make time for regular meetings with your boss. This is especially useful for the over-promoted or the invisible boss to allow you to ‘manage upwards’. Take charge where you can to set your objectives and use these meetings to set clear objectives and document the status of your work.

3. Stand your ground, but be ready to jump…

Remember that you don’t have to put up with poor management. If you have issues you should face them with your boss, maybe they do not know that they are coming across in a bad way.

However, be ready to recognise if the situation is not going to change. If that is the case, keep your head down and get working on polishing your CV! If it isn’t working, there will be something better out there for you!

Good luck!

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