Brands are increasingly focusing on Instagram to connect with both their prospective and existing customers. With the high engagement rate of this social media platform, it is imperative for businesses to make gaining Instagram followers a priority.
You can get free followers from specialised providers, and here are also some ways to enhance your following.
1. Developing a clear-cut Instagram strategy
Do not waste your resources by aimlessly using any social network. Go for some research to find out what exactly your competitors are doing. This includes the type of content being posted, style of audience engagement and such other aspects.
After this analysis, you should decide upon the story you are going to narrate. Remember that a compelling narrative that arouses or satisfies curiosity will definitely attract more followers for Instagram.
Also, make sure to set a goal. It can be anything from driving traffic towards your site to creating brand awareness or fuelling the goals of another promotional campaign.
2. Increasing account visibility
Although many established service providers offer free Instagram followers, it is also essential for you to do your part by making it more convenient for people to discover your account.
You can consider different ways to drive potential new followers to your Instagram account. You may announce the account to your Twitter, Facebook or Pinterest followers talking about a particular product, which will give your audience a solid reason to follow you over the platform.
Alternatively, you can paste a link to your Instagram account in your website or email signature or newsletters. Other methods include using hashtags, embedding Instagram photos within blog posts, and so on.
3. Developing good content
You must have heard that in the online world “Content is King”, and the same applies to Instagram too. The more appealing your Instagram content, the more chances are there to increase the number of followers.
Do not post blurry or inconsistently branded photos, because that would not arouse any interest or drive people to follow you.
Apart from posting interesting content, you should also decide upon the most appropriate time for posting. For this you can evaluate the response that your photos are getting at different times in a single day, and manipulate the posting schedule accordingly.
Try to be consistent with the posting of content, although there’s no perfect frequency. Remember that the goal of posting is to make the content appear in your followers’ feed so that you get the opportunity to interact with them.
Once the activity is visible, it gives you the chance to increase followers. If your photo captions include hashtags, people who are not following you till date can also see your posts while searching for related photos.
Ensure that your captions are interesting in order to increase engagement. Moreover, if you are going for Instagram videos, be as creative as possible.
4. Organizing contests and campaigns
Contests are a great way to grow your audience further, increase website traffic and generate sales in the long run. For entry to the contest, ask people to follow you and comment on or like your photos, as well as re-post photos or utilize a particular hashtag.
Through this process, your Instagram account will be promoted to people who are not following you currently, through any post created by a friend.
Again, if you incorporate Instagram as part of a marketing campaign, it can also help you obtain more followers through linking the customer’s online and offline experience. The best way to do this is to conduct a teaser campaign dedicated particularly to Instagram and gradually announce a new service or product.
The best way to do this is to conduct a teaser campaign dedicated particularly to Instagram and gradually announce a new service or product.
5. Helping others in community building
True to any other social media network, Instagram relies a lot on the communities developed within. So, in order to gain new followers, be a follower first. Get involved with relevant content by commenting, liking and sharing.
There are a number of people who will definitely return your favor.