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Incredible Short And Sharp Guide On How To Get Your Employee Come Off As A Professional On The Social Media

Incredible Short And Sharp Guide On How To Get Your Employee Come Off As A Professional On The Social Media

Social media networks like Facebook and Twitter gives individuals, companies and their employees many opportunities,however, it may come with a price. To mitigate the dangers associated with using social media, it is important that employers and companies walk their employees through the rudiments of effective and professional social media management.

Apart from giving your employees  a step by step guide on how to use Twitter, Facebook and other social media platforms professionally, it is very important to help them distinguish between professional and private use of social networks. Businesses should make it clear to your employees how much they can use social media for private purposes during their working hours.

Here are some habits that your employees can use to come off as professional on the social media:

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1. Be Articulate and Understanding

This is one of the habits that your employees will have to adopt as a social media user, since they will be interacting with people from all walks of life. (Also, many of your employees will just be starting off and won’t know too much about social media. Be sympathetic and don’t patronize them.)

Being articulate and understanding will make your staff come across professionally on social media. By making this a habit, your employees will earn followers’ trust. Do not forget that trust is not something that is achievable in one day; you have to do be consistent over a long period of time.  If you manage to help your employees abide by this habit in all their actions on social media, you will more likely see a boost in followers and possibly revenue.

2. Dedicate Time

If you want your employees to succeed and come off professionally on social networks you have to spend dedicated time. My usual advice is to organize your tasks well and employ the use of some support tools that can facilitate certain actions.

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3. Follow Follow Follow

Although there are many ways to increase your social media base, one of the actions that may differentiate normal users from professionals on social media is to acknowledge and return the requests of followers. A common mistake amongst many social networking users is that they do not follow that many people much less share other users’ content. They may have many followers but if you look at their timeline they usually ignore the presence of their fans. This is unprofessional, as increasing your fan base by following others could make you come off as a professional with interest in other people. Teach your employees to do this.

4. Be Civil, Follow Standard Regulation

Employees should fully be informed and advised to separate private opinions when using the company’s social networks. Whenever an employee speaks on behalf of the company on social networks, he or she must do so transparently. That is, he/she must present himself/herself as an employee of the company. For example, take a personal Twitter account, your biography should indicate that the use of the account is private.

Also, companies must inform their staff that in the social media there are legal limits that must be respected. In particular, the worker should be careful about violating data protection, copyright and other laws, rules and regulations.

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5. Appreciate and Be Thankful

This is one of the most important actions that will make your employees stand out among others as not everyone is thankful at all times. In addition, people who perceive that you are always willing to thank and show appreciation will greatly value that action and possibly recommend other users to your social networks.

Thanking others for their time during an interaction in social media is a strength that may be alien to some. But, if your goal is to succeed at training your employees to come off professionally on social media, you should adopt this.

6. Be Controlled and Regulate

When an employee goes on social networks and says critical comments about the company for which he or she works at, it is advisable to let the company’s PR department know and assess the appropriate collateral damage measures that need be  taken.

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Though employees are free to critique, that should be done outside working hours, not using the company’s social profile. Expressing yourself in critical terms towards the company itself in social networks is tolerable within limits. What should not be entertained is to use the company’s social profile to do this.

Being professional on the social media can serve as an opportunity to rebrand your business on social media. It is essential that care should be taken when employees engage clients on social media, as squabble can literary damage the hard-earned profile of your growing company.

Featured photo credit: Pixabay via pixabay.com

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George Olufemi O

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Last Updated on November 5, 2019

How to Memorize a Speech the Smart Way

How to Memorize a Speech the Smart Way

Did you know that 75% of the population suffers from glossophobia? That scary sounding word is one of the most common phobia’s in the world, fear of public speaking.

I’ll bet even as you are reading this, you are getting nervous thinking about giving a speech.

I have got good news for you. In this article, I will share with you a step by step method on how to memorize a speech the smart way. Once you have this method down, your confidence in yourself to deliver a successful speech will increase substantially. Read on to feel well prepared the next time you have to memorize and deliver a speech.

Common Mistakes of Memorizing a Speech

Before we get to the actual process of how to memorize a speech the smart way, let’s look at the two most common mistakes many of us tend to make while preparing for a speech.

Complete Memorization

In an attempt to ensure they remember every detail, many people aim to completely memorize their speech. They practice it over and over until they have every single word burned into their brain.

In many ways, this is understandable because most of us are naturally frightened of having to give a speech. When the time comes, we want to be completely and totally prepared and not make any mistakes.

While this makes a lot of sense, it also comes with its own negative side. The downside to having your speech memorized word for word is that you sound like a robot when delivering the speech. You become so focused on remembering every single part that you lose the ability to inflect your speech to varying degrees, and free form the talk a bit when the situation warrants.

Lack of Preparation

The other side of the coin to complete memorization is people who don’t prepare enough. Because they don’t want to come off sounding like a robot, they decide they will mostly “wing it”.

Sometimes they will write a few main points down on a piece of paper to remind themselves. They figure once they get going, the details will somehow fill themselves in under the big talking points while they are doing the talking.

The problem is that unless this is a topic you know inside and out and have spoken on it many times, you’ll wind up missing key points. It’s almost a given that as soon as you are done with your speech, you’ll remember many things you should have brought up while talking.

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There’s a good balance to be had between over and under preparing. Let’s now look at how to memorize a speech the smart way.

How to Memorize a Speech (Step-by-Step Guide)

1. Write Out Your Speech

The first step in the process is to simply write out your speech.

Many people like to write out the entire speech. Other people are more inclined to write their speech outline style. Whichever way your brain works best is the way you should write your speech.

Personally, I like to break things down into the primary points I want to make, and then back up each major point with several details. Because my mind works this way, I tend to write out speeches, and articles for that matter, by doing an outline.

Once I have the outline completed, I will then fill in several bullet points to back up each big topic.

For instance, if I was going to give a speech on how to get in better shape my outline would look something like this:

Benefits of being in shape

  • Point #1
  • Point #2
  • Point #3

Exercise

  • Point #1
  • Point #2
  • Point #3

Diet

  • Point #1
  • Point #2
  • Point #3

Rest and hydration

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  • Point #1
  • Point #2
  • Point #3

ConclusionNo need for points here, just a few sentences wrapping things up.

As you might imagine, this step typically is the hardest because it’s not only the first step but it also involves the initial creation of the speech.

2. Rehearse Your Speech

Now that you’ve written your speech, or outline, it’s time to start saying it out loud. It’s completely fine to simply read what you’ve written line by line at this point. What you are working on doing is getting the outline and getting a feel for the speech.

If you’ve written the entire speech out, you’ll be editing it while you are rehearsing it. Many times as we say things out loud, we realize that what we wrote needs to be changed and altered. This is how we work towards having a well rounded and smooth speech. Feel free to change things as needed while you are rehearsing your speech.

If you are like me and you’ve written the outline, this is where some of the supporting bullet points will begin to come out. Normally, I will have written several bullet points under each main topic. But as I say it out loud, I will begin to fill in more and more details. I might scratch certain bullet points and add others. I might think of something new at this stage while I am listening to myself and want to add it.

The key to remember here is that you laying the foundation for your awesome speech. At this point, it’s a work in progress, you are getting the key pieces in place.

3. Memorize the Bigger Parts

As you are rehearsing your speech, you want to focus on memorizing the bigger parts, or the main points.

Going back to my example of how to get in better shape, I’d want to ensure I have memorized my primary points. These include the benefits of being in shape, exercise, diet, rest and hydration, and the conclusion. These are the main points I want to make and I will then fill in further details. I’ve got to ensure I know these very well first and foremost.

By practicing your major points, you are building the framework for your speech. After you have this solid outline in place, you’ll continue by adding in the details to round things out.

4. Fill In the Details

Now that you have the big chunks memorized, it’s time to work on memorizing the details. These detail points will provide support and context for your major points. You can work on this all at once or break it down to the details that support each major point.

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For example, the details I might have under the “exercise” big point might include such things as cardio, weights, how many times a week to exercise, how long to actually exercise, and several examples of actual exercises. In this example, I have 5 detail points to memorize to support my major point of “exercise”.

It’s a good idea to test yourself regularly as you are rehearsing your speech. Ask yourself:

What are the 5 detail points I want to talk about that support my 3rd main point?

You need to be able to fire those off quickly. Until you can do this, you won’t be able to associate each of the details with the main point.

You have to be able to have them grouped together in your mind so that it comes out naturally in your speech. So that when you think of main point #2, you automatically think of the 4 supporting details associated with it.

Keep working at this stage until you can run through your speech completely several times and remember all of your big points and the supporting details.

Once you can do that with relative ease, it will be time for the final step, working on your delivery.

5. Work on Your Delivery

You’ve got the bulk of the work done now. You’ve written your speech and rehearsed enough times to have not only your main points memorized but also your supporting details. In short, you should have your speech almost done.

There’s one more step in how to memorize a speech the smart way. The final component is to work on how you deliver your speech.

For the most part, you can go give your speech now. After all, you have it memorized. If you want to ensure you do it right, you’ll want to hone how you are delivering your speech.

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You work on your delivery by rehearsing and running through it a number of times and making tweaks along the way. These tweaks or changes may be are’s where you’d want to pause for effect.

If you’ve found you have used one word 5 times in one paragraph, you might want to swap it out for a similar word a few times to keep it fresh.

Sometimes while working on this part, I’ve thought of a great story that’s happened to me that I can incorporate to make my point even better.

When you work on your delivery, you are basically giving your speech a personality as well.

The Bottom Line

And there you have it, a step by step approach on how to memorize a speech the smart way.

The next time you are asked to give a speech don’t let glossophobia rear its familiar head. Instead, remember this easy to use guide to help craft a powerful speech.

Using the method shown here will help you deliver your next speech with increased confidence.

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Featured photo credit: Anna Sullivan via unsplash.com

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