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Incredible Short And Sharp Guide On How To Get Your Employee Come Off As A Professional On The Social Media

Incredible Short And Sharp Guide On How To Get Your Employee Come Off As A Professional On The Social Media

Social media networks like Facebook and Twitter gives individuals, companies and their employees many opportunities,however, it may come with a price. To mitigate the dangers associated with using social media, it is important that employers and companies walk their employees through the rudiments of effective and professional social media management.

Apart from giving your employees  a step by step guide on how to use Twitter, Facebook and other social media platforms professionally, it is very important to help them distinguish between professional and private use of social networks. Businesses should make it clear to your employees how much they can use social media for private purposes during their working hours.

Here are some habits that your employees can use to come off as professional on the social media:

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1. Be Articulate and Understanding

This is one of the habits that your employees will have to adopt as a social media user, since they will be interacting with people from all walks of life. (Also, many of your employees will just be starting off and won’t know too much about social media. Be sympathetic and don’t patronize them.)

Being articulate and understanding will make your staff come across professionally on social media. By making this a habit, your employees will earn followers’ trust. Do not forget that trust is not something that is achievable in one day; you have to do be consistent over a long period of time.  If you manage to help your employees abide by this habit in all their actions on social media, you will more likely see a boost in followers and possibly revenue.

2. Dedicate Time

If you want your employees to succeed and come off professionally on social networks you have to spend dedicated time. My usual advice is to organize your tasks well and employ the use of some support tools that can facilitate certain actions.

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3. Follow Follow Follow

Although there are many ways to increase your social media base, one of the actions that may differentiate normal users from professionals on social media is to acknowledge and return the requests of followers. A common mistake amongst many social networking users is that they do not follow that many people much less share other users’ content. They may have many followers but if you look at their timeline they usually ignore the presence of their fans. This is unprofessional, as increasing your fan base by following others could make you come off as a professional with interest in other people. Teach your employees to do this.

4. Be Civil, Follow Standard Regulation

Employees should fully be informed and advised to separate private opinions when using the company’s social networks. Whenever an employee speaks on behalf of the company on social networks, he or she must do so transparently. That is, he/she must present himself/herself as an employee of the company. For example, take a personal Twitter account, your biography should indicate that the use of the account is private.

Also, companies must inform their staff that in the social media there are legal limits that must be respected. In particular, the worker should be careful about violating data protection, copyright and other laws, rules and regulations.

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5. Appreciate and Be Thankful

This is one of the most important actions that will make your employees stand out among others as not everyone is thankful at all times. In addition, people who perceive that you are always willing to thank and show appreciation will greatly value that action and possibly recommend other users to your social networks.

Thanking others for their time during an interaction in social media is a strength that may be alien to some. But, if your goal is to succeed at training your employees to come off professionally on social media, you should adopt this.

6. Be Controlled and Regulate

When an employee goes on social networks and says critical comments about the company for which he or she works at, it is advisable to let the company’s PR department know and assess the appropriate collateral damage measures that need be  taken.

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Though employees are free to critique, that should be done outside working hours, not using the company’s social profile. Expressing yourself in critical terms towards the company itself in social networks is tolerable within limits. What should not be entertained is to use the company’s social profile to do this.

Being professional on the social media can serve as an opportunity to rebrand your business on social media. It is essential that care should be taken when employees engage clients on social media, as squabble can literary damage the hard-earned profile of your growing company.

Featured photo credit: Pixabay via pixabay.com

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George Olufemi O

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Last Updated on September 10, 2018

Overcoming The Pain Of A Breakup: 3 Suggestions Based On Science

Overcoming The Pain Of A Breakup: 3 Suggestions Based On Science

We thought that the expression ‘broken heart’ was just a metaphor, but science is telling us that it is not: breakups and rejections do cause physical pain. When a group of psychologists asked research participants to look at images of their ex-partners who broke up with them, researchers found that the same brain areas that are activated by physical pain are also activated by looking at images of ex-partners. Looking at images of our ex is a painful experience, literally.[1].

Given that the effect of rejections and breakups is the same as the effect of physical pain, scientists have speculated on whether the practices that reduce physical pain could be used to reduce the emotional pain that follows from breakups and rejections. In a study on whether painkillers reduce the emotional pain caused by a breakup, researchers found that painkillers did help. Individuals who took painkillers were better able to deal with their breakup. Tamar Cohen wrote that “A simple dose of paracetamol could help ease the pain of a broken heart.”[2]

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Just like painkillers can be used to ease the pain of a broken heart, other practices that ease physical pain can also be used to ease the pain of rejections and breakups. Three of these scientifically validated practices are presented in this article.

Looking at images of loved ones

While images of ex-partners stimulate the pain neuro-circuitry in our brain, images of loved ones activate a different circuitry. Looking at images of people who care about us increases the release of oxytocin in our body. Oxytocin, or the “cuddle hormone,” is the hormone that our body relies on to induce in us a soothing feeling of tranquility, even when we are under high stress and pain.

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In fact, oxytocin was found to have a crucial role as a mother is giving birth to her baby. Despite the extreme pain that a mother has to endure during delivery, the high level of oxytocin secreted by her body transforms pain into pleasure. Mariem Melainine notes that, “Oxytocin levels are usually at their peak during delivery, which promotes a sense of euphoria in the mother and helps her develop a stronger bond with her baby.”[3]

Whenever you feel tempted to look at images of your ex-partner, log into your Facebook page and start browsing images of your loved ones. As Eva Ritvo, M.D. notes, “Facebook fools our brain into believing that loved ones surround us, which historically was essential to our survival. The human brain, because it evolved thousands of years before photography, fails on many levels to recognize the difference between pictures and people”[4]

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Exercise

Endorphins are neurotransmitters that reduce our perception of pain. When our body is high on endorphins, painful sensations are kept outside of conscious awareness. It was found that exercise causes endorphins to be secreted in the brain and as a result produce a feeling of power, as psychologist Alex Korb noted in his book: “Exercise causes your brain to release endorphins, neurotransmitters that act on your neurons like opiates (such as morphine or Vicodin) by sending a neural signal to reduce pain and provide anxiety relief.”[5] By inhibiting pain from being transmitted to our brain, exercise acts as a powerful antidote to the pain caused by rejections and breakups.

Meditation

Jon Kabat Zinn, a doctor who pioneered the use of mindfulness meditation therapy for patients with chronic pain, has argued that it is not pain itself that is harmful to our mental health, rather, it is the way we react to pain. When we react to pain with irritation, frustration, and self-pity, more pain is generated, and we enter a never ending spiral of painful thoughts and sensations.

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In order to disrupt the domino effect caused by reacting to pain with pain, Kabat Zinn and other proponents of mindfulness meditation therapy have suggested reacting to pain through nonjudgmental contemplation and acceptance. By practicing meditation on a daily basis and getting used to the habit of paying attention to the sensations generated by our body (including the painful ones and by observing these sensations nonjudgmentally and with compassion) our brain develops the habit of reacting to pain with grace and patience.

When you find yourself thinking about a recent breakup or a recent rejection, close your eyes and pay attention to the sensations produced by your body. Take deep breaths and as you are feeling the sensations produced by your body, distance yourself from them, and observe them without judgment and with compassion. If your brain starts wandering and gets distracted, gently bring back your compassionate nonjudgmental attention to your body. Try to do this exercise for one minute and gradually increase its duration.

With consistent practice, nonjudgmental acceptance will become our default reaction to breakups, rejections, and other disappointments that we experience in life. Every rejection and every breakup teaches us great lessons about relationships and about ourselves.

Featured photo credit: condesign via pixabay.com

Reference

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