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Incredible Short And Sharp Guide On How To Get Your Employee Come Off As A Professional On The Social Media

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Incredible Short And Sharp Guide On How To Get Your Employee Come Off As A Professional On The Social Media

Social media networks like Facebook and Twitter gives individuals, companies and their employees many opportunities,however, it may come with a price. To mitigate the dangers associated with using social media, it is important that employers and companies walk their employees through the rudiments of effective and professional social media management.

Apart from giving your employees  a step by step guide on how to use Twitter, Facebook and other social media platforms professionally, it is very important to help them distinguish between professional and private use of social networks. Businesses should make it clear to your employees how much they can use social media for private purposes during their working hours.

Here are some habits that your employees can use to come off as professional on the social media:

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1. Be Articulate and Understanding

This is one of the habits that your employees will have to adopt as a social media user, since they will be interacting with people from all walks of life. (Also, many of your employees will just be starting off and won’t know too much about social media. Be sympathetic and don’t patronize them.)

Being articulate and understanding will make your staff come across professionally on social media. By making this a habit, your employees will earn followers’ trust. Do not forget that trust is not something that is achievable in one day; you have to do be consistent over a long period of time.  If you manage to help your employees abide by this habit in all their actions on social media, you will more likely see a boost in followers and possibly revenue.

2. Dedicate Time

If you want your employees to succeed and come off professionally on social networks you have to spend dedicated time. My usual advice is to organize your tasks well and employ the use of some support tools that can facilitate certain actions.

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3. Follow Follow Follow

Although there are many ways to increase your social media base, one of the actions that may differentiate normal users from professionals on social media is to acknowledge and return the requests of followers. A common mistake amongst many social networking users is that they do not follow that many people much less share other users’ content. They may have many followers but if you look at their timeline they usually ignore the presence of their fans. This is unprofessional, as increasing your fan base by following others could make you come off as a professional with interest in other people. Teach your employees to do this.

4. Be Civil, Follow Standard Regulation

Employees should fully be informed and advised to separate private opinions when using the company’s social networks. Whenever an employee speaks on behalf of the company on social networks, he or she must do so transparently. That is, he/she must present himself/herself as an employee of the company. For example, take a personal Twitter account, your biography should indicate that the use of the account is private.

Also, companies must inform their staff that in the social media there are legal limits that must be respected. In particular, the worker should be careful about violating data protection, copyright and other laws, rules and regulations.

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5. Appreciate and Be Thankful

This is one of the most important actions that will make your employees stand out among others as not everyone is thankful at all times. In addition, people who perceive that you are always willing to thank and show appreciation will greatly value that action and possibly recommend other users to your social networks.

Thanking others for their time during an interaction in social media is a strength that may be alien to some. But, if your goal is to succeed at training your employees to come off professionally on social media, you should adopt this.

6. Be Controlled and Regulate

When an employee goes on social networks and says critical comments about the company for which he or she works at, it is advisable to let the company’s PR department know and assess the appropriate collateral damage measures that need be  taken.

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Though employees are free to critique, that should be done outside working hours, not using the company’s social profile. Expressing yourself in critical terms towards the company itself in social networks is tolerable within limits. What should not be entertained is to use the company’s social profile to do this.

Being professional on the social media can serve as an opportunity to rebrand your business on social media. It is essential that care should be taken when employees engage clients on social media, as squabble can literary damage the hard-earned profile of your growing company.

Featured photo credit: Pixabay via pixabay.com

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Published on November 23, 2020

How to Develop Big Picture Thinking And Think More Clearly

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How to Develop Big Picture Thinking And Think More Clearly

Your neighbors downstairs are playing loud music. Again. How do they not get tired of partying? And why do they choose songs with such a heavy downbeat that the glass in your cupboard is vibrating every two seconds? What can you do to get some peace that you deserve? What should you?

Human mind tends to go in circles whenever faced with a problem without a clear solution. It becomes easy to forget the big picture and get lost in anger and self-pity, wasting our precious time, energy and enthusiasm.

Would it not be nice if we always remembered to put things in perspective?

Would it not be more efficient to face all kinds of problems, from tiny annoyances to life-changing emergencies, with a calm demeanor, sharp focus and fearless determination to promptly take the most efficient action possible?

Alas, humans are not like that. All too often we let anxiety or greed get the best of us and make a rushed or shortsighted decision that we quickly come to regret. Other times, we spend weeks or months at an impasse, rehashing the exact same arguments, unable to accept the compromise required to move forward with any of the available options.

Buddhists talk about getting lost in the “small self.” In this state of mind, we literally forget the big picture and focus on the small one. We start taking our daily problems too personally and, paradoxically, becomes less capable of solving them in an efficient manner. And this is the opposite of big picture thinking.

Let me share with you a story related to big picture thinking…

In 1812, the French army of Napoleon Bonaparte invaded Russia.[1] After a decisive Battle of Borodino, the capture of Moscow and therefore Napoleon’s victory in the war seemed inevitable.

Unexpectedly, the Russian Commander-in-Chief Mikhail Kutuzov made a highly controversial decision of retreating and allowing the French to capture Moscow. Much of the population had been evacuated taking supplies with them. The city itself was set on fire and large parts of it burned into the ground.

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After waiting in vain for Russia to capitulate, Napoleon had to retreat in the middle of a bitterly cold winter. He won the battle but lost the war. The campaign ended in a disaster and the near destruction of the French army.

What can we learn from this historical lesson?

1. Focus on the Consequences

Napoleon focused on the important part: capturing Moscow. Nobody could accuse him of thinking small. Yet he overlooked that the Russian army could still fight even after giving up the country’s most important city.

So was Moscow not an important target after all?

Success expert Brian Tracy has a litmus test: things are important to the extent that they have important consequences. Things are unimportant to the extent that they have no important consequences.[2]

When faced with a choice, ask yourself, what would be the consequences of each option?

  • Want to spend an hour studying or watching the new series on Netflix? What would be the consequences of each option? Netflix can sometimes be a better choice, but it helps to put things in perspective.
  • Want to maintain your apartment by yourself or to pay a cleaning service? Would would be the consequences of each option?
  • Want to meet up for coffee with this acquaintance of yours or catch up on your work instead? What would be the consequences of each option?

The choice can be different for different people. An aspiring filmmaker may have a legitimate reason for choosing Netflix. Personally, cleaning your own apartment can be relaxing and nourishing even if the economics of hiring a cleaner looks compelling because you are earning a high hourly rate.

This is where you will need a basic idea of who you are — what are your goals, values and aspirations.

2. Flip Defeat Into Victory

Kutuzov managed to turn Russia’s defeat into a historic victory by recasting the problem in a wider context: losing Moscow need not mean losing the war.

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Despite the symbolic meaning attached to the Kremlin, the churches, the priceless treasures that had been stored in the city for centuries, the outcome of the campaign was ultimately determined by the strength of the remaining armies.

If you can adopt this result-oriented perspective, many of your personal defeats may be flipped into victories as well. Few events in a human life are absolutely good or absolutely bad, and it usually takes many years to recognize in retrospect, what role a particular encounter did play in your story.

Therefore we have every reason to look for the good in the things that happen to us.

This is a very practical attitude, far from baseless “positive thinking.” After all, if something unfortunate has happened to you and you find good sides in this circumstance, you will then be better positioned to take advantage of those good sides.

Say your noisy neighbors are affecting your productivity. What if it is a blessing in disguise? How can you turn this defeat into a victory?

  • Perhaps you are too serious about life and could learn how to have more fun. Join your neighbors or go out for a walk instead of working;
  • Perhaps you only wanted to be productive while instead procrastinated on social media. Now that your procrastination has been interrupted, stop and acknowledge this much greater obstacle to your productivity;
  • Perhaps you are too sensitive to interference. Take this opportunity to practice ignoring the noise and doing your best anyway;
  • Perhaps you have a victim mentality and the feeling of unfairness drains you more than any actual nuisance your neighbors might have caused. Try accepting this lapse in your productivity the way you would accept bad weather.

Get used to finding opportunities in your problems. This is the quintessential big picture thinking.

3. Ask for Advice

Both Napoleon and Kutuzov had trusted advisers to discuss their affairs with. In general, getting a different perspective — or several — can only help inform your understanding and lead to better decisions. Just ensure that the people giving you advice are competent in the particular area where experience is needed.

Paying money for advice can also be a wise investment. Lawyers, tax accountants, medical doctors spend years learning how to assist people like yourself in living more successful, more fulfilling lives.

A quick legal consultation can save you a fortune down the line or even keep you out of big trouble. A medical check-up can uncover potential issues and help keep you healthy and active for years to come.

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Even big, complex dilemmas at your job or in your romantic relationship can be tackled more effectively by partnering up with a coach or a therapist or, of course, with the help of a wise friend.

4. Beware of Biased Advice

Many imperfect decisions occur in response to an imperfect piece of advice that you choose to act on. This advice often comes from a biased party.

For example, we are often encouraged to buy something that we supposedly need:

  • Protect your skin from harmful UV rays by using a special lotion.
  • Fortify your health by taking multivitamins.
  • Connect with your friends by sending them elaborate gifts.
  • Brighten your weekend by consuming a delicious pastry.
  • Become more productive by getting a faster computer.

However, most purchases are unnecessary.

Some, such as the sunscreen, do have legitimate benefits when used properly.[3] Others, such as multivitamins, only make a difference for a small group of people.[4]

Advertisers of those benefits inevitably want to narrow your focus in order to overstate the importance of their product. They frequently present it as the only solution to your problem, whether real or imaginary.

After all,

  • Skin can also be protected from the sun by wearing appropriate clothing.
  • Health can be better fortified by consuming a balanced diet and getting regular exercise.
  • Spending time or talking on the phone with your friends is the foremost way of connecting with them, and it is virtually free.
  • Your weekend can be brightened by doing something that you love.
  • You can become more productive by focusing on the tasks that have the most important consequences. A faster computer can, in fact, decrease productivity by making it easier to multitask and by enabling your favorite distractions.

There are other sources of imperfect advice. Politicians also frequently want us to focus on a particular “big picture,” to the exclusion of the alternatives.

Even loving parents can be guilty of the same. They can advise their children to pick a career path that is safe and respectable, based on their “big picture” that in life one has to make a living. A child may disagree, however, based on another “big picture” that one’s life has to have meaning and fulfillment.

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Bottom Line

It is human nature to make rushed, emotional decisions based on incomplete information, then regret those decisions later on.

You can protect yourself from poor judgment by striving to attain the big picture when careful consideration is called for.

Focus on the consequences of your decision before considering how you feel about it.

Play with the cards you’ve been dealt, but look for opportunities in each situation and you will find them.

Ask knowledgeable mentors for advice, but beware of biased people who have an opinion, but do not necessarily have your best interest in mind.

Yet remember, true big picture thinking comes from hard-won experience. Legendary military commanders Napoleon Bonaparte and Mikhail Kutuzov were both injured on the battlefield.

Clear thinking comes from putting your big picture to the test of reality.

More Tips on Thinking Clearly

Featured photo credit: Haneen Krimly via unsplash.com

Reference

[1] Wikipedia: French invasion of Russia
[2] Brian Tracy: No Excuses!: The Power of Self-Discipline
[3] American Academy of Dermatology: Say Yes to Sun Protection
[4] Harvard Medical School: Do multivitamins make you healthier?

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