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6 Useful Ways To Create or Improve Your Online Business

6 Useful Ways To Create or Improve Your Online Business

We all know that is not easy to start a business, but nowadays, people are taking their entrepreneurial spirits to the web and creating online stores and yes, online businesses. Technology is getting further and the reality is, we can become entrepreneurs and start our small online business right from our home.

There are a lot of tips and advice available on the web about what we need to know or do before making the decision of having an online business, but the reality is, it is becoming easier to open an online market or platform and start selling products and a brand you believe in.

There are millions of products and services you can buy online, and let’s be honest, there will be many competitors and sellers who are offering the same product or service as you, but the difference between your business and the competitor’s business will determine which of you gets more customers, sales, and popularity.

If you want to start an online business and be better than your competitors, you should keep reading and note these useful tips and advice:

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Ask yourself what do you like to do, what can you do, and how good you are at doing that?

We’ve heard about numerous successful entrepreneurs who have built empires and they have something in common: they love and enjoy what they do. They just followed their passions and ideas and created something that people loved too.

If you enjoy doing something and you think that product or service could be something that our society would need or like, try it! You can start your own blog, website, or even get an account on a marketplace and start doing your own business. Remember that this might not be the best business of the year, but we need to start taking risks and decisions and learn from our failures. Think about it this way, what if your idea garners results and gives you the opportunity to grow and prosper? It doesn’t hurt to try.

Identify local needs.

This is an essential and you cannot start your business without doing research about the market and local needs. You need to know what the people are looking for in a product/service and what would be useful for them. Remember that everyone is trying to find life hacks and tips to make their lives easier. You also need to be specific and find something new (whether or not it is a product or a service) and something that people need but that not many people or places are currently offering.

You can easily start an internet search on forums, websites, news, etc. and identify people’s problems, likes, or needs. A good example of developing a product to suit people’s needs is the Uber app, which made ride-sharing a possibility for people in need of transportation.

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Good marketing plan and resources.

Remember that whether you plan to build a product-oriented or service-oriented company, you need resources for marketing and development.

There are multiple marketing plans, tools, and strategies and you might get lost in the beginning. You can start by creating and managing your business’s social networks, including some useful information and articles, great product photography, interaction with your audience, etc.

Work with trusted people.

Maybe you can start your own business by yourself, but as time passes, you will need some extra support. On the negative side, there are many known and unknown stories where people stole original entrepreneur ideas or money and investments! That’s the kind of people you should avoid from your goals and projects because they can be parasites.

Many small online businesses and companies start their own projects with co-workers, family members, really close friends, or even working in small offices – the commonality here is that the work is done with few but trusted people.

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Surround yourself with good people, people who share goals, and people who can empower and cheer with you on the success.

About Search Engine Optimization.

And if you want to take the next step, you can start looking for SEO strategies or creating some email marketing campaigns.

There are many companies that offer quality SEO services. Remember that a good SEO service provider would never spend your money purchasing links. Instead, a proper agency would take necessary measures in order to assist you with earning links instead.

Having a good and optimized website for your business is indispensable nowadays. That’s how people (customers) find you and it is also the way you will build credibility and confidence. Having a proper web design will increase your selling capabilities and will add an extra value to your company. It can also provide growth and big opportunities to help you survive in the future with e-commerce projects and strategies.

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Enjoy and have fun!

You might think that with all these new responsibilities, stress, and projects, the last thing you will be doing is having fun. But of course, you can have fun at the beginning and throughout the project. As the famous quote says, “If you love what you do you will never have to work.”

Featured photo credit: This Kole Obasa via thiskoleobasa.com

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Erick Clifford

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Last Updated on December 4, 2020

13 Critical Things to Consider Before Switching Careers

13 Critical Things to Consider Before Switching Careers

Do you have a path not taken? Maybe you had big career dreams when you were younger, but somehow they didn’t materialize.

Maybe you took your first job, thinking it would be a stepping stone to a better job. It seemed like a good idea at the time, you recall, except the better job never came along. Or perhaps, saddled with student loans, you took a job that helped you pay them off. You paid them all right, but now you feel stuck in a career you don’t really like.

The average person spends 90,000 hours in their lifetime at work[1]. That’s too much time to be doing anything you don’t love!

Is it time to think about switching careers? Here are 13 things to do when making the big leap.

Diagnose Your Current Work Situation

Before switching careers, it’s important to figure out why you’re currently unhappy so you don’t step into another situation that isn’t right for you. Start with these considerations before making any big decisions.

1. What Are You Passionate About?

It’s somewhat shocking, but research shows 87 percent of workers have no passion for their jobs[2]. Passion can be measured many ways, and one person’s passion is another’s poison. Still, if you believe in your company’s core mission, it really helps.

How can you find your passion? You may have to switch careers. Try to arrange informational interviews with as many people as you can who work in the field of your dreams to be certain that making the switch will make you feel more engaged with your work.

Your aim: To be as happy walking into the office on Monday morning as you are leaving the premises on Friday afternoon. When you love your job, no day feels too daunting. When you love your job, it doesn’t feel like work.

Need a little help finding your passion? This article can help: How to Find Your Passion and Live a Fulfilling Life

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2. Can You Keep up With Technology?

Are you keeping up with it? And is your current company supporting your efforts? The speed of technology is so fast that many companies today can’t keep up. This may result in anxiety among the company’s leadership. The sense of anxiety can filter down and impact the workers. Morale is low, and everyone fears for their job.

When switching careers, try to find a company that will allow you to learn as you grow. It also helps to consider yourself a lifelong learner. These days, we all have to be.

Invest the Time to Dream Big

If you’re now sure of why you want to make a move, it’s time to dig into your dreams to find exactly which direction to go.

3. What Does Your Vision Look Like?

Athletes visualize their signature moves. Politicians fantasize about winning. Your task is to visualize your dream. Where do want to be working five years from now? Ten years from now? Fifteen years from now? Figure out what your titles will be at each point along your new trajectory. Will you be living in your current geographical area or will you have moved?

Ask yourself the hard questions as well. Can you afford to switch careers right now? Will you be making more money or less than you currently do? How will you support those who depend on you?

Once you have your vision clearly committed to paper, run your vision by a few of the people who know you best. Do your friends encourage you to pursue your vision? (If they don’t, consider finding more supportive friends.)

4. Do You Know What to Expect?

It’s harder to switch careers than to find a new job in your current field. You may have to accomplish the move in several discreet steps. Will making a lateral move at your current company take you one step closer to your ultimate goal?

In addition to researching your dream field online, try to surround yourself with some friends who have recently switched careers. After you have formed a rough idea of the steps you will need to take to get from where you are now to your new career, consider committing it to an action plan. The more concrete you can make your Plan, the better.

Should you be attending more networking events? Do you need to burnish your online profile? Commit to action steps, and then put those steps into your daily calendar. You’re going to do this!

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If, for instance, you’ve decided to move from marriage counseling to financial planning — you’ve seen enough divorces resulting from money matters to know there’s a better way to help people — your listening skills and discretion will be an asset. Your research will reveal whether you need specialized training or licensing to qualify. If so, go online and add your name to every list you can find to learn more information. Start calculating how to pay for your courses. A bonus you’ll get with continuing ed courses: you’ll gain access to a strong peer network.

Take Action

Time to make the move. Start considering how you will approach these steps to get where you want to go.

5. Who Will Support You?

What if, early in your career, you made a job switch that you regret? Now is the time to call your ex-boss and try to get together for lunch or a cup of coffee. Let them know you are thinking of making a U-turn back to your former field.

What if your sister disapproves of every idea you have? Either resolve to avoid her for the next 12 months or call her right now — and tell her you’re switching careers and you don’t care whether she approves! Keep all naysayers at a distance during this transition time.

6. What Can You Do Each Day to Accomplish Your Dream?

Switching careers can be quite time-consuming, but if you break down the task into small chunks, tracking your progress as you go, you’ll have a better chance of success. Whether you spend a few hours today googling your dream career, or refurbish your LinkedIn profile to emphasize the skills you have that will help you land this new job — just keep at it.

Career-switcher’s hint: Working on your new dream for one hour each day is more productive than spending 12 hours working at it on a Sunday. The more committed you are to achieving your goal, the faster it will happen.

7. Does Your Resume Highlight the Correct Skills?

First, research the qualifications of the position you hope to land. Then, look for ways to mesh them with your own skills. While some careers require specific degrees and credentials, there are many positions you can transition into that require no additional education. Sometimes, what you bring from your own background is perfect.

Take inventory of all the hard and soft job skills you possess. For the skills you don’t have, put a plan in place to acquire them!

Highlight your qualifications in a way that makes a well-argued case for your compatibility with the organization and the position you’re after. Keep in mind that all employers look for candidates with skills that show leadership and the ability to solve problems, persevere through challenges, and get results.

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Refine the skills on your resume to incorporate these resume “musts.” Make sure, though, to only claim skills you truly possess. Unless you’re proficient in a software program or are fluent in a second language, leave any mention of them off.

Switching Careers Shortcuts

When switching careers, there are ways to make it easier. Look into these questions to see what can work for you in your search.

8. Do You Have Any Contacts in Your Desired Career?

People are remarkably forthcoming on their LinkedIn profiles. This helps when you search out employees in your dream field or a targeted company. But before you take full advantage of online networking, first make sure that your profile content is fresh.

Curate all social media accounts to reflect your new direction. Social media can increase your networking opportunities exponentially. Comment on the posts of your targeted contacts and pose pertinent questions to get on their radar.

9. Are You Networking Enough?

While it may be considered old-school to tap your organically grown (offline) network, it still comes with the best odds of success. Reach out to your friends and acquaintances with industry connections who can help you make a connection.

Make a point of meeting face-to-face with anyone who can offer you a lead or provide a reference. You never know what kind of opportunity will unfold from these offline connections.

Learn more about networking here: How to Network So You’ll Get Way Ahead in Your Professional Life

10. How Can You Become an Expert in Your New Field?

Start building the skills you’ll need to make your career switch. LinkedIn and many other providers offer online courses in everything from accounting software to mastering Excel. For extra credit, see if you can find classes that award online badges for completing each course. Don’t be shy about adding these certificates to your online profile.

Read trade magazines and study up on industry trends. Write and post articles on timely topics. Develop an online presence in the field of your dreams.

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11. Are You Willing to Put Yourself out There?

Nonprofit organizations often look for volunteers to help them with their outreach, social media, fundraising, and more. Once you’ve mastered the needed skills, be sure to have the head of the organization or a board member write a glowing recommendation for you.

Depending on your desired career, it may be possible to take on a contract assignment at a company where you learn on the job. A freelance gig allows you to polish your skills, make connections, and prove you’re serious about this career change.

For example, if your dream is to transform your knack for attracting followers through pithy postings into a career as a social media manager, don’t be afraid to pitch your services. Most companies need someone to manage their online presence and may welcome your fresh new strategy.

Switching Careers Results

Now that you’ve taken the steps to switch careers, bask in the success you’ve found in doing so.

12. How Can You Reward Yourself?

Set whatever benchmarks you need to achieve as you embark on switching careers, and think of them as cause for mini-celebrations. Find frugal ways to reward yourself.

However, hold out for the big, pop-the-champagne celebration until you land your dream job.

13. Has the Risk Paid Off?

People who prefer to play it safe throughout their careers often fall short of their potential. Research shows the primary reason executives derail is an inability to change[3]. It takes a large measure of courage to pursue a new path. And when you succeed, it fuels your confidence.

You have an air of self-assurance about you and a can-do spirit that stands out. And best of all, you’ll have moved from a dead-end or lackluster job to one into which you can pour your passion and realize the feeling of self-fulfillment.

The Bottom Line

Don’t be afraid to switch your career path once you’ve outgrown the one you’re in. Set out to intentionally pursue career satisfaction and you’ll reap great rewards by realizing the joys of job satisfaction.

More Tips on Switching Careers

Featured photo credit: Kevin Bhagat via unsplash.com

Reference

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