Advertising
Advertising

6 Useful Ways To Create or Improve Your Online Business

6 Useful Ways To Create or Improve Your Online Business

We all know that is not easy to start a business, but nowadays, people are taking their entrepreneurial spirits to the web and creating online stores and yes, online businesses. Technology is getting further and the reality is, we can become entrepreneurs and start our small online business right from our home.

There are a lot of tips and advice available on the web about what we need to know or do before making the decision of having an online business, but the reality is, it is becoming easier to open an online market or platform and start selling products and a brand you believe in.

There are millions of products and services you can buy online, and let’s be honest, there will be many competitors and sellers who are offering the same product or service as you, but the difference between your business and the competitor’s business will determine which of you gets more customers, sales, and popularity.

If you want to start an online business and be better than your competitors, you should keep reading and note these useful tips and advice:

Advertising

Ask yourself what do you like to do, what can you do, and how good you are at doing that?

We’ve heard about numerous successful entrepreneurs who have built empires and they have something in common: they love and enjoy what they do. They just followed their passions and ideas and created something that people loved too.

If you enjoy doing something and you think that product or service could be something that our society would need or like, try it! You can start your own blog, website, or even get an account on a marketplace and start doing your own business. Remember that this might not be the best business of the year, but we need to start taking risks and decisions and learn from our failures. Think about it this way, what if your idea garners results and gives you the opportunity to grow and prosper? It doesn’t hurt to try.

Identify local needs.

This is an essential and you cannot start your business without doing research about the market and local needs. You need to know what the people are looking for in a product/service and what would be useful for them. Remember that everyone is trying to find life hacks and tips to make their lives easier. You also need to be specific and find something new (whether or not it is a product or a service) and something that people need but that not many people or places are currently offering.

You can easily start an internet search on forums, websites, news, etc. and identify people’s problems, likes, or needs. A good example of developing a product to suit people’s needs is the Uber app, which made ride-sharing a possibility for people in need of transportation.

Advertising

Good marketing plan and resources.

Remember that whether you plan to build a product-oriented or service-oriented company, you need resources for marketing and development.

There are multiple marketing plans, tools, and strategies and you might get lost in the beginning. You can start by creating and managing your business’s social networks, including some useful information and articles, great product photography, interaction with your audience, etc.

Work with trusted people.

Maybe you can start your own business by yourself, but as time passes, you will need some extra support. On the negative side, there are many known and unknown stories where people stole original entrepreneur ideas or money and investments! That’s the kind of people you should avoid from your goals and projects because they can be parasites.

Many small online businesses and companies start their own projects with co-workers, family members, really close friends, or even working in small offices – the commonality here is that the work is done with few but trusted people.

Advertising

Surround yourself with good people, people who share goals, and people who can empower and cheer with you on the success.

About Search Engine Optimization.

And if you want to take the next step, you can start looking for SEO strategies or creating some email marketing campaigns.

There are many companies that offer quality SEO services. Remember that a good SEO service provider would never spend your money purchasing links. Instead, a proper agency would take necessary measures in order to assist you with earning links instead.

Having a good and optimized website for your business is indispensable nowadays. That’s how people (customers) find you and it is also the way you will build credibility and confidence. Having a proper web design will increase your selling capabilities and will add an extra value to your company. It can also provide growth and big opportunities to help you survive in the future with e-commerce projects and strategies.

Advertising

Enjoy and have fun!

You might think that with all these new responsibilities, stress, and projects, the last thing you will be doing is having fun. But of course, you can have fun at the beginning and throughout the project. As the famous quote says, “If you love what you do you will never have to work.”

Featured photo credit: This Kole Obasa via thiskoleobasa.com

More by this author

Erick Clifford

Journalist

16 Young And Successful Entrepreneurs Who Prove That Age Is Nothing but a Number This Is The Secret Recipe For A Healthy Living 6 Essentials You Need to Consider Before Starting an Online Business 4 Things Every True Leader Wants You to Know Life Insurance: A Secure Way To Protect Your Future.

Trending in Entrepreneur

1 Advice for Entrepreneurs: How To Find A Mentor Worth Listening To 2 How to Be a Successful Businessman (The Complete Guide) 3 How to Brand Yourself and Make Your Business Stand Out 4 How to Start a Company from Scratch (A Step-By-Step Guide) 5 15 Best Books for Entrepreneurs to Start Reading Right Now

Read Next

Advertising
Advertising
Advertising

Last Updated on March 12, 2019

20 Inspiring Vision Statement Examples (2019 Updated)

20 Inspiring Vision Statement Examples (2019 Updated)

There is normally a lengthy list of things you need to consider when starting a business, and if you don’t manage them properly, your excitement can quickly turn into overwhelm. What can support you to stay inspired and on the right track when starting out? You guessed it: this is your vision statement.

What Is a Vision Statement?

A vision statement is like a photograph of your future business, which gives your business shape and direction.

A vision statement provides the direction and describes what the founder wants the organization to achieve in the future; it’s more about the “what” of a business. It is different from a mission statement, which describes the purpose of an organization and more about the “how” of a business.

If you were to take a photo of your future business now, what would it look like? What do you want your business to be recognized for one day?

You need to have a crystal clear vision when you start out, otherwise you can get easily lost in deciding the best way forward. When you are making strategic decisions for your business and even daily operation decisions, your vision statement will give you the inspiration and targeted direction you need.

The Importance of a Vision Statement

Without a vision statement, your business will lack motivation to keep going.

If you don’t aim for anything, you might not hit anything. The more specific and clear you are, the better your chances are at seeing your vision turn into reality.

The importance of a vision statement cannot be overlooked; not only does it provide long term direction and guidance, but it also gives you the inspiration and the necessary energy to keep going when you feel lost.

Always keep your vision statement alive by revisiting it regularly and communicating your vision with other members of the team, to inspire and motivate them as well.

How to Craft an Inspiring Vision Statement

1. Dream big and use clear language

An inspiring vision statement should inform a clear direction and priorities for the organization, while challenging all the team members to grow together. Based on our expert sources’ advice, we’ve got some great tips for you:

  • Imagine how you want the business to be like in five to ten years.
  • Infuse the business’ values in the statement.
  • Make sure that the statement is implying a clear focus for the business.
  • Write your vision statement in the present tense.
  • Use clear and concise language.
  • Ensure the statement is easily understood.

There are many different types of vision statements and there is no wrong or right way to do it. The most important thing is to resonate with it. It will always inspire you and give you a clear targeted direction.

2. Get inspirations from the successful companies.

Having researched on a number of successful companies’ vision statements, I’ve shortlisted 20 good examples for the new startups:

Short vision statements made up of a few words only:

1. Disney

To make people happy.

2. Oxfam

A just world without poverty.

3. Ikea

To create a better every day life for the many people.

Quantitative statements are based on numbers, quantities:

4. Microsoft

Empower every person and every organization on the planet to achieve more.

    5. Nike

    Bring inspiration and innovation to every athlete* in the world. (*If you have a body, you are an athlete.)

      Qualitative statements are based on qualities that you want to have:

      6. Ford

      People working together as a lean, global enterprise to make people’s lives better through automotive and mobility leadership.

      7. Avon

      To be the company that best understands and satisfies the product, service and self-fulfillment needs of women—globally.

      Competitor based statements – this type is becoming less common, but famous examples are:

      8. Honda – in 1970

      We will destroy Yamaha.

      9. Nike – in 1960s

      Crush Adidas.

        10. Philip Morris – in 1950s

        Knock off RJR as the number one tobacco  company in the world.

        Role Model Vision Statements – using another company as an example:

        11. Stanford University – in the past

        To become the Harvard of the West.

        12. Reach for Success – in the past

        To become the next Tony Robbins in self development.

        Internal Transformations vision statements:

        13. Apple

        To produce high-quality, low cost, easy to use products that incorporate high technology for the individual.

        14. Giro Sport Design

        To make sure that riding is the best part of a great life.

        15. Tesla

        To accelerate the world’s transition to sustainable energy.

        16. Sony

        To be a company that inspires and fulfills your curiosity.

        17. Facebook

        To give people the power to share and make the world more open and connected.

          Longer and more detailed vision statement:

          18. Walmart

          To give customers a wide assortment of their favorite products, Every Day Low Prices, guaranteed satisfaction, friendly service, convenient hours (24 hours, 7 days a week) and a great online shopping experience.

          Advertising

          19. Coca Cola

          To achieve sustainable growth, we have established a vision with clear goals:

          Profit: Maximizing return to share owners while being mindful of our overall responsibilities.

          People: Being a great place to work where people are inspired to be the best they can be.

          Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy peoples; desires and needs.

          Partners: Nurturing a winning network of partners and building mutual loyalty.

          Planet: Being a responsible global citizen that makes a difference.

            20. Heinz

            Our VISION, quite simply, is to be: “The World’s Premier Food Company, Offering Nutritious, Superior Tasting Foods To People Everywhere.” Being the premier food company does not mean being the biggest but it does mean being the best in terms of consumer value, customer service, employee talent, and consistent and predictable growth.

            The Bottom Line

            Remember, always keep your vision statement up-to-date to direct your company’s actions.

            Remember, once you reach your vision, it needs to be changed. General Motors overtook Ford as #1 automotive company in the world because once Ford’s goal was reached, they never updated it.

            Keep your vision statement alive and visibly in front of you, revisit it and let it help direct your actions and activities. This is the fun part: this is where you get to dream really big and allow your imagination to fly as high as you want.

            Don’t hold back, let your creative juices flow and give yourself permission to explore what is possible for your business.

            Advertising

            To your success!

            Read Next