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Learn 3 Foolproof Copywriting Hacks for Brand Success

Learn 3 Foolproof Copywriting Hacks for Brand Success

    Ever since before the rise of the Internet, branding has been a crucial way for businesses and professionals to stand out from the crowd. Those who haven’t taken up any kind of branding strategy for themselves or their business are often left struggling to be visible and grappling for customers’ attention.

    So how do you position your brand for success? How do you get customers to look your way long enough to pitch a product or service? Here are a few proven ways to make sure your branding efforts start on the right track.

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    Don’t Just Change a Book’s Cover

    To make sure your branding effort is as effective as it can be, don’t forget to go beyond appearances. Don’t just change your logo or color palette and forget to define the meat of your brand—your voice.

    Your voice is conveyed by your content and by how your writing comes across in your platforms and materials.

    It’s a vital part of a brand because if your voice contrasts with the message you want to get across, your content will only confuse and alienate your audience.

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    Once you have a concept in mind, build the visual aspects of your brand as well as your written communication around that concept. This means writing in a style that ideally encapsulates the image you’re trying to project.

    If your business sells sports gear, and you are trying to get a piece of the young adult market, speak in a language that resonates with young people and that sounds natural to them.

    Don’t write in your FB posts or tweets phrases like “This proprietary technology item aids in intensive training like no other.” If I read that, I would probably think the business catered to a very technical community, like mechanical engineers, rather than to young sports enthusiasts.

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    A better way to craft this sentence would be “Our exclusive gear is built to keep up with even the most hard-hitting training routines.” See how that sounds much better? It’s much clearer and simpler, and it doesn’t take more than a few seconds to understand what the message is about.

    Ditch the Corporate Speak and Ancient Buzzwords

    I don’t know if you’ve noticed this, but corporate speak has now been relegated to boardrooms and to stuffy settings where people can’t talk in normal language.

    Since we’re now living in a connected age, it’s important for your brand to sound human. This makes your writing easier to understand and leaves no confusion in readers’ minds about what you’re actually trying to say.

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    Imagine saying “Our systems development life-cycle is very synergistic” when you only mean to say that it won’t take long to develop your app. Your readers would no doubt go insane trying to work out what you were originally trying to say.

    Other buzzwords to avoid include disruptive innovation, convergence, leverage, robust, and a host of other terms that hardly have any real meaning.

    The Key Thing to Remember

    To recap, brand copywriting should be all about simplicity. If the meaning of what you’ve written takes more than a few seconds to register in your mind, those probably aren’t the right words to use. Writing brand copy is part art and part common sense—you have to use both or you’ll be left with copy that sounds like it’s past its due date.

    As the saying goes, real intelligence is when you can make a complicated thing sound simple, not the other way around. If you know how to do this, you’re one step ahead. You’ll soon be writing brand copy that engages and connects with your target audience, no matter who that is.

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    Jeanne San Pascual

    Freelance Copywriting Consultant

    Learn 3 Foolproof Copywriting Hacks for Brand Success

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    Last Updated on November 5, 2018

    20 Best Places to Work for a Great Career in 2018

    20 Best Places to Work for a Great Career in 2018

    Looking for a job? There’s no doubt to the fact you will want to work with a company that appreciates you for who you are.

    Well, good news. The labor market today is one that has peened up with more opportunities for advancement and personal employee improvement. This is partly due to the fact that a lot of companies have been made to understand the value of their biggest assets: the employees.

    To wit, here’s a list of companies- across a wide array of industries- that have been able to develop working environments that are healthy and accommodating to workers.

    Take a look at these 20 best place to work for a great career:

    1. Salesforce, San Francisco, California,

      Salesforce is in the information technology business and the company ranks highest due to their commitment to learning and innovation. They are ready to try new things and everyone with a new idea is always welcome to share it at the company. The company has also been known to exhibit an exceptional approach to alignment.

      Find out more about careers in Salesforce

      2. Wegmans Food Markets Inc.,Rochester, New York

        Based in Rochester, New York, employees have been known to enjoy a sense of purpose from working here. The company has been able to achieve an optimal level of engagement across all working tiers and they’ve been able to achieve great things together. They even do deliveries.

        Find out more about careers in Wegmans

        3. Ultimate Software, Weston, Florida

          Employees get amazing benefits here but that’s not the only reason why this place is so awesome to work. Whenever there is a need or a death of an Ultipeep or any of other family members, the company shows love and support like no other.

          Find out more about careers in Ultimate Software

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          4.The Boston Consulting Group, Inc., Boston, Massachusetts

            Development is at the center of anything that goes on here. The business is about people and employees are the company’s biggest asset. Employees are able to challenge the status and also leave impacts on clients.

            Find out more about careers in The Boston Consulting Group

            5. Edward Jones, St. Louis, Missouri

              Edward Jones is admired for their ability to acknowledge history without being mired down by it. The company builds on a solid foundation but there is also a level of flexibility that allows for innovation.

              Find out more about careers in Edward Jones

              6. Kimpton Hotels and Restaurants, San Francisco, California

                Kimpton is a trendsetter in the hospitality industry. The company always strives to try something different and that perspective is welcomed there at all times. Enjoy the weekends with luxury rooms, conformable mattress, furnished and well dressed service staff. A great opportunity for job seekers.

                Find out more about careers in Kimpton Hotels and Restaurants

                7. Workday, Pleasanton, California

                  Newbies will find no issues with feeling welcome and at home here as this has always been a core culture component of the IT giant. Everyone is treated like family and this fosters a sense of oneness.

                  Find out more about careers in Workday

                  8. Genentech, South San Francisco, California

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                    Here, employees are encouraged to be themselves. There is a feeling of care, safety, and acceptance that you get here that you can’t get at many firms. The development of an all-inclusive environment has always been foundational.

                    Find out more about careers in Genetech

                    9. Deloitte, New York, New York

                      Deloitte is one of the biggest professional service providers in the world, noted for their focus on constant learning, development and improvement. They invest in their employees and are concerned about their well being.

                      Find out more about careers in Deloitte

                      10. Baird, Milwaukee, Wisconsin

                        Baird is a financial services provide that is known for adopting a “no asshole policy’ which guides the way people relate with and respect each other, regardless of their position on the company’s hierarchy.

                        Find out more about careers in Baird

                        11. Quicken Loans, Detroit, Michigan

                          At Quicken Loans, the views and opinions of everyone are respected and heard. The organization is revered for the amount of investment they put in their team members and everyone looks for ways to grow and be better.

                          Find out more about careers in Quicken Loans

                          12. Capital One, Mclean, Florida

                            Capital One has adopted a culture that encourages employees to take risks and try new things. They foster a healthy work-life balance and associates are challenged to live better lives.

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                            Find out more about careers in Capital One

                            13. Cooley LLP, Palo Alto, California

                              Cooley LLP is a law firm known for their ability to care about the company culture and being able to develop a working environment that is empowering and fun. Cooley is known to go for the best when it comes to their employees, regardless of the occasion.

                              Find out more about careers in Cooley LLP

                              14. Southern Ohio Medical Center, Portsmouth, Ohio

                                The medical center has been known for their propensity to delegate so much to their employees, thereby providing them with the ability to grow and learn on the job. In the end, you get a workplace that is all-engaging and super fun.

                                Find out more about careers in Southern Ohio Medical Center

                                15. American Express, New York, New York

                                  American Express is a firm that celebrates wins, no matter how small. Everyone is made to share the same attitude towards service and the people they are to serve, thereby making people care about what they do.

                                  Find out more about careers in American Express

                                  16. Adobe Systems Inc., San Jose, California

                                    The culture at Adobe Systems is one that encourages employees to develop their own ideas and get a strong viewpoint. As opposed to encouraging competition, work-life balance is fostered everywhere here.

                                    Find out more about careers in Adobe Systems Inc.

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                                    17. The Cheesecake Factory Inc., Calabasas, California

                                      The Cheesecake Factory rewards dedication and hard work. Promotions come pretty easy, and there is always space for guidance to develop your experience and skills.

                                      Find out more about careers in The Cheesecake Factory Inc.

                                      18. Sap America, Newtown Square, Pennsylvania

                                        If you’re looking for a new career path, SAP might be the best bet for you. The company is adept at recognizing value and transferable skills. And you can always look for a new path while maintaining your employment.

                                        Find out more about careers in Sap America

                                        19. NVIDIA Corporation, Santa Clara, California

                                          NVIDIA is known for looking after even the smallest of things. With even a “pets allowed” policy this company accepts you for who you are, and helps you to work within your personality. Advancement is also fostered, and you are able to collaborate effectively.

                                          Find out more about careers in NVIDIA

                                          20. KPMG LLP, New York, New York

                                            Communication and progressive collaboration are the foundation of this company’s workforce treatment. Regardless of the level you are, someone is always at the ready to help and the company rewards extra effort with gratitude.

                                            Find out more about careers in KPMG LLP

                                            All in all, it’s safe to say that you will be able to find somewhere to apply your skills (whatever they are) that is all inclusive and highly accommodative. Companies today are being made to understand how much they can get when they treat their employees right and this has opened the door to an encouraging work environment for all.

                                            Happy job hunting!

                                            Featured photo credit: Pexels via pexels.com

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