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5 Ways To Market Your Blog In 2017

5 Ways To Market Your Blog In 2017

With every passing day, more people join the blogging community, which means the longer you wait to get started, the more competition you’ll face. It’s also a known fact that many blogs come and go, so how can you guarantee your blog is made to last? It all comes down to marketing. Once you understand the basics and have a pretty good idea of exactly why you want to blog in the first place, it’s a good idea to get a head start on marketing your blog to drive traffic. Essentially, the more viewers you have, or the more people interested in your blog, the better. To find out how you can set yourself up for success, check out the following five ways to market your blog in 2017:

Know Your Target Audience

Who are you hoping to reach out to the most? Who do you feel needs or wants to hear from you or read your posts more than others? Who would benefit the most from what you decide to share on your blog? Would someone pay for what you’re sharing, and if so, who?

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If you’re a busy, working mom, your target audience is likely other moms or parents, or even those hoping to become parents or with parenting experience. If you’re running a food-related website, you want to earn the attention of foodies. If you’re simply running a lifestyle blog, keep in mind your target audience’s age. Are you hoping to reach millennials or members of your same generation? You want to seem more personable, which is why it’s important to try to cater to those who can best relate to your content.

Search Engine Optimisation And Social Media

Social media is one of the easiest yet most important ways to market your blog. First, take advantage of search engine optimization, or SEO. Whether you do it yourself or hire a company to take care of it for you, the main purpose of SEO is to drive more people to your blog. SEO allows your blog to become more noteworthy and trustworthy in the eyes of search engines like Google. By doing so, you are not only helping to make sure your blog shows up on a search engine, but also helping it to rank well in order to be seen. SEO Perth can help guarantee your blog is set up for SEO and more traffic, in all aspects.

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In terms of social media, it’s not enough to exist only on one platform. To better build your brand and market your blog, the bare minimum you should expect is to have accounts on Facebook, Twitter, and Instagram. However, don’t create the exact same type of profile on each social media platform. Adjust to your target audience. You can be a little more lighthearted and personal on Instagram, and slightly more business-focused on Twitter. Again, think about your target audience, or in the case of social media, your followers. Every time you make a new post on your site, you should also have a new post on each of your social media sites promoting that new content.

Be Visually Appealing

Web design is one of the most important aspects of a successful blog. Platforms like WordPress allow you to use themes or page designs that are already put together, but your best bet may be to hire someone to create a unique design for you (unless you’re able to design a professional blog yourself).

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Build Your Personal Brand

Who are you and what about you is worth getting to know? Even if your site is more business-related, don’t be afraid to open up a little. You don’t have to share your entire life story, but allow others to get a better idea of who they’re hearing from. A great, easy way to do this is with an “About Me” section or page.

You can also build your brand by selecting a brand name, tagline, or image that can be used consistently throughout all your content and publishing platforms. Whether it’s a logo or a profile picture, allow others to become familiar with who you are. Be recognizable!

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Create Consistent, Unique Content

Perhaps the most effective way to build and market your blog is to be consistent in creating new and unique content. If you’re constantly driving traffic to your blog, you’re going to want to create a following. If you have repeat visitors who are seeing the same thing every time they come back to your site, what motivation do they have to visit again? Don’t stress yourself out trying to publish something every single day, especially if your posts require the amount of thought and work they’re worthy of. But aim for at least a few new posts per week. Try to come up with new topics within the realm of your blog, to provoke thought and conversation, or even to share new ideas.

Additionally, don’t be afraid to be controversial. Remember, controversy sells! If you have an opinion, your own platform is perhaps the best place to share that opinion, even if you know beforehand that others will disagree with you. If nothing else, it will get people talking, and what’s a better way to market your blog than through real people?

Featured photo credit: Mashable via mashable.com

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Emily Hayden

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Last Updated on August 16, 2019

15 Smart Ways to Approach Interpersonal Relationships at Work

15 Smart Ways to Approach Interpersonal Relationships at Work

Once you have embarked on your professional life, whether it is after college or high school, you will be making a transition to the workplace. If possible, it is good to find an employer that is flexible. In other words, one that possesses a culture that is diverse and tailors to the needs of its employees as a bottom line.

But, even if you don’t land your dream job right away, there are many ways to improve your experiences within the workplace as you climb the career ladder.

In the subsequent sections will be looking over ways to engage your relationships at work, including 15 ways to effectively approach interpersonal relationships at the workplace.

1. Open Up Cautiously

Depending on if its a startup, a small business, enterprise or corporation it’s important to be aware of your surroundings.

Be mindful of how much you open up about yourself, specifically regarding your personal life. You do not want to give the wrong impression, so be careful how much or what details you divulge about being in a relationship or having children.

You have to reach a certain comfort level and rapport with the rest of the staff to be able to engage in transparent conversations. A good general guideline is to stick to small talk.

2. Observe Your Surroundings

There will be times when we are summoned to have a leadership role or to undertake a project to lead a team.

Try not to be too bold or overcompensate at every turn when there is a meeting or an interaction among other staff or employees. The last thing you want to do is to be the person who wants to monopolize every conversation and every interaction.

Be a passive observer at first, and more often than not, you will learn a lot by letting others talk a lot about themselves.

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3. Listen Actively

It may seem redundant, but it is essential to practice the art of really listening to the other person.

Developing interpersonal skills and connections with others at work comes down to listening. It is not just paraphrasing what your superiors or colleagues are trying to communicate; it is about understanding what is at the core and reading between the lines.

Phrases like “I can see what you are saying” or “I can acknowledge your insight” are just some examples. Learn to empathize and relate with people with whom you have a genuine connection.

4. Consolidate All Feedback

When you learn to listen to others and to allow them to finish their thoughts you are on your way to be being a great communicator.

One of the toughest tasks to accomplish is to include everyone’s voice. Don’t rely on shout-outs or trying to come up with the best answer. Including everyone’s voice is about listening to all suggestions and putting together an entire picture. When everyone feels part of the process there is great cohesion.

5. Never Make Sweeping Judgements

As person and a human being with compassion never make any assumptions about anyone.

Just because they have a certain skin color, clothes or physical features, never make stereotypical or generalizations about anyone.

6. Keep Emotions in Check

Work-related stress is something we all have to deal with at some point or another. Whether you work in the public or private sector you will encounter stressors or stressful co-workers. In this case, it is good to keep open the lines of communications.

Always ask to clarify how a person feels and where they are coming from. It is better to entertain these conversations before they make a person lash out or have a negative reaction. Ask to speak privately and get feedback. When you do this it really shows you care about what your role is and that you are a true professional.

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7. Give Help to Others

Having compassion and empathy for others is a noble attitude to practice.

Though, do be careful about how much you want to get involved with colleagues at the office; it could jeopardize the nature of your work relationship and the roles you both have.

It’s best to separate the personal from the professional and lend a hand by using your best judgement.

8. Broaden Your Horizons

Once you have worked in a company or an organization, things can get repetitive and dull. Sometimes we need to remember that we are human and need to fulfill certain responsibilities.

Often we want to try to change things by introducing our best abilities or perhaps our inventions, but we need to be realistic. Change does not happen overnight, rather it is a long process.

Step back and take a look at the big picture, and, put all your cards on the table to get perspective. Sometimes we approach situations in life from the wrong point-of-view.

9. Be Optimistic

This is probably one you have heard time and time again.

When we suggest to have a positive attitude it does not mean to fake it until you make it, nor to conceal your feelings. This is not the case in this situation. Overall, you want to try to be authentic in how you are feeling, because life will throw curve balls that are beyond our control.

10. Be Sensitive to Cultural Norms

Whenever you are around other people within a professional workspace, do not make assumptions in trying to figure people out in an instant.

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Some cultures discourage physical contact, while others may be inviting. Always be courteous, respectful and ask questions. It will not only make you more aware of others’ needs, but show that you are considerate of the differences.

You do not want to get off on the wrong foot by being too friendly or too touchy. Just observe how people respond to your approach and let them lead the way of what is a safe practice to meet and greet the first time around.

11. Show Professionalism

How you interact and carry yourself around others will be the difference between a job promotion or losing your job. No matter what, always respectful and professional towards others.

You will have an opportunities in life and at work, so showcase an outpouring of great and positive energy in the face of adversity.

12. Get Involved with Activities

When you are part of a company, there are often opportunities for organized activities outside of the office space.

Sometimes it is worth exploring uncharted terrain and to get to know people in a different environment. Plus, you will have an opportunity to be seeing in a different light.

Even though you are off the clock, keep your professional tenure and set boundaries. You want to be vulnerable, but not put yourself in a comprising position. Use your intuition and common sense to evaluate these situations.

13. Get to Know Your Company

With your smartphone or your laptop, you have at your fingertips a mine of information online. Just as you would do before a job interview, conduct ample research to get familiarized with what your company does and how its branding is perceived via the media or social networks.

Rather than just focusing on doing your job and fulfilling the duties, see what the business is up to. It is fundamental to really know what organization you belong to. Get educated on what other ventures they are involved with as well as the ones that you are directly in the know about.

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14. Learn to Problem Solve

Problem solving is going to be a skill you will acquire with experience and by making mistakes. Furthermore, not only will you make mistakes but you will likely also sometimes fail. This is okay and is part of the natural swing of things!

Learn to take responsibility for your actions and decisions. At the same time, do not blame others for coming up short. When you come forward with the truth and responsibility, your supervisors or superiors will take notice of your authenticity.

One of the greatest gifts in life is fail and once you experience you start to get a different perspective on how to move forward at the job.

15. Do Some Prospecting

If you have coding, computer, language or other beneficial skills, be sure to pitch these at the right time.

When you start out new at a company it is best not to show all your cards. It is like poker: don’t let others see if you believe you have the upper hand. Take time to get familiarized with your company and organization before promoting your outside skillset.

You will know when to put forward your amazing talents, so proceed with caution.

Conclusion

Learning to refine your interpersonal skills is a lifelong process. In time, you will also became more effective and skillful after accumulating work-related experiences.

Exert humility, understanding, compassion, and mindfulness and the rewards will come!

Featured photo credit: Brooke Cagle via unsplash.com

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