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5 Ways To Market Your Blog In 2017

5 Ways To Market Your Blog In 2017

With every passing day, more people join the blogging community, which means the longer you wait to get started, the more competition you’ll face. It’s also a known fact that many blogs come and go, so how can you guarantee your blog is made to last? It all comes down to marketing. Once you understand the basics and have a pretty good idea of exactly why you want to blog in the first place, it’s a good idea to get a head start on marketing your blog to drive traffic. Essentially, the more viewers you have, or the more people interested in your blog, the better. To find out how you can set yourself up for success, check out the following five ways to market your blog in 2017:

Know Your Target Audience

Who are you hoping to reach out to the most? Who do you feel needs or wants to hear from you or read your posts more than others? Who would benefit the most from what you decide to share on your blog? Would someone pay for what you’re sharing, and if so, who?

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If you’re a busy, working mom, your target audience is likely other moms or parents, or even those hoping to become parents or with parenting experience. If you’re running a food-related website, you want to earn the attention of foodies. If you’re simply running a lifestyle blog, keep in mind your target audience’s age. Are you hoping to reach millennials or members of your same generation? You want to seem more personable, which is why it’s important to try to cater to those who can best relate to your content.

Search Engine Optimisation And Social Media

Social media is one of the easiest yet most important ways to market your blog. First, take advantage of search engine optimization, or SEO. Whether you do it yourself or hire a company to take care of it for you, the main purpose of SEO is to drive more people to your blog. SEO allows your blog to become more noteworthy and trustworthy in the eyes of search engines like Google. By doing so, you are not only helping to make sure your blog shows up on a search engine, but also helping it to rank well in order to be seen. SEO Perth can help guarantee your blog is set up for SEO and more traffic, in all aspects.

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In terms of social media, it’s not enough to exist only on one platform. To better build your brand and market your blog, the bare minimum you should expect is to have accounts on Facebook, Twitter, and Instagram. However, don’t create the exact same type of profile on each social media platform. Adjust to your target audience. You can be a little more lighthearted and personal on Instagram, and slightly more business-focused on Twitter. Again, think about your target audience, or in the case of social media, your followers. Every time you make a new post on your site, you should also have a new post on each of your social media sites promoting that new content.

Be Visually Appealing

Web design is one of the most important aspects of a successful blog. Platforms like WordPress allow you to use themes or page designs that are already put together, but your best bet may be to hire someone to create a unique design for you (unless you’re able to design a professional blog yourself).

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Build Your Personal Brand

Who are you and what about you is worth getting to know? Even if your site is more business-related, don’t be afraid to open up a little. You don’t have to share your entire life story, but allow others to get a better idea of who they’re hearing from. A great, easy way to do this is with an “About Me” section or page.

You can also build your brand by selecting a brand name, tagline, or image that can be used consistently throughout all your content and publishing platforms. Whether it’s a logo or a profile picture, allow others to become familiar with who you are. Be recognizable!

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Create Consistent, Unique Content

Perhaps the most effective way to build and market your blog is to be consistent in creating new and unique content. If you’re constantly driving traffic to your blog, you’re going to want to create a following. If you have repeat visitors who are seeing the same thing every time they come back to your site, what motivation do they have to visit again? Don’t stress yourself out trying to publish something every single day, especially if your posts require the amount of thought and work they’re worthy of. But aim for at least a few new posts per week. Try to come up with new topics within the realm of your blog, to provoke thought and conversation, or even to share new ideas.

Additionally, don’t be afraid to be controversial. Remember, controversy sells! If you have an opinion, your own platform is perhaps the best place to share that opinion, even if you know beforehand that others will disagree with you. If nothing else, it will get people talking, and what’s a better way to market your blog than through real people?

Featured photo credit: Mashable via mashable.com

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Emily Hayden

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Last Updated on September 20, 2018

How to Be Happy at Work and Find Fulfillment in Your Career

How to Be Happy at Work and Find Fulfillment in Your Career

If you’re going to spend 1/3 of our life at work, you should enjoy it, right?

Trust me, I know that’s easier said than done. Difficult coworkers, less-than-desirable tasks, or even just being in the wrong position can all lead to a lack of enjoyment and fulfillment in your work.

But what if I told you it doesn’t have to be this way? Or better yet, if you struggle with all of the above (and then some), what if I told you that enjoying your work and finding fulfillment regardless of those obstacles is possible?

Don’t believe me? I don’t blame you because I was there too. Before implementing the tips below, I struggled to get through each day, much less find real fulfillment, in the office. Now, even after the toughest days on the job, I still come away with feelings of pride, accomplishment, and fulfillment. The best news is, so can you.

If you’re ready to make those hours count and find happiness and fulfillment in the office, then read on to find out how to be happy at work and find fulfillment in your career:

1. Discover the root(s) of the problem

For this first step, we’ll need to think back to 8th-grade physics (humor me). We all know Newton’s 3rd law, “for every action, there is an equal and opposite reaction.” When you think about it, the same can be said outside of physics, and we see this law play out in our daily lives, day after day.

Simply put, all the issues we deal with in the office (and life in general) affect us in a noticeable way.

If you’re appreciated at work, like the work you do and receive frequent praise, promotions, or raises, then this will probably have an altogether positive effect on your life in the office.

But what if we reverse this? What if you feel under appreciated, get passed up for promotions, or get denied raises? This is sure to affect the way you feel at work on a negative level.

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So, before you can implement the steps of feeling happy and fulfilled at work, we first have to discover the reasons why you don’t feel that way already.

Think about it, write a list, or make a mental note. Run through all the reasons you’re dissatisfied in the office, and don’t hold back. Knowing the exact obstacles you’re facing will make overcoming them that much easier.

In fact, as a side-challenge to this article, I recommend picking the top three reasons contributing to your dissatisfaction at work and using the following tips to tackle them.

2. Practice gratitude for an instant uplift

Did you know the simple act of feeling grateful can increase your happiness and make you more fulfilled at work?[1]

Well, it’s true, and it’s scientifically proven.

Dr. Lisa Firestone notes that practicing gratitude “reminds us of what we lacked in the past.” Meaning, it serves as both a boost to happiness and a bit of a wake-up call that things have been or could be, much worse.

Trying to conjure up feelings of gratitude can seem almost impossible when your work situation seems bleak, but hear me out: There are incredibly easy ways to get started and it doesn’t involve trying to “force” yourself to feel grateful about things that stress you out.

For an instant pick-me-up, try this:

Find a loose piece of paper, a blank sticky note, or anything you can write on, be it physical or digital. List just three things that you are absolutely without-a-doubt thankful for in your life.

Now here’s the trick: Don’t just list what you’re grateful for, you have to list why you’re grateful for them, too.

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For example, simply saying “I’m grateful for my kids” will probably make you feel good, sure, but what if we could amplify the warm, fuzzy feeling into real, lasting motivation?

Instead, write the reason you’re so thankful for your children. Is it because they make you laugh and forget about other stressors? Or maybe they help to remind you of why you go to work every day in the first place?

Whatever your reasons may be, jot them down and keep your list somewhere you can see it while you work. A quick glance at your gratitude list throughout the day can provide powerful, positive motivation to keep going.

Bonus:

If you can find just three things to be thankful for that specifically relate to your job, and list why those things make you grateful, your list can also help you find fulfillment in your work itself which can give you an even bigger boost of positivity throughout the day.

3. Take meaningful time for yourself

We all know creating a strong work-life balance can be crucial to feeling satisfied in our jobs, but rarely do we ever address how we’re spending our time outside of work.

Many of us survive a 9-hour work day and commute home only to find ourselves busy with our personal to-do lists, running a household, and taking care of a child (or 2 or 3, and so on).

If you spend all your time working, whether in the office or within your household, you’re going to feel drained at some point. This is why setting meaningful time for yourself every day is highly important.

Look, I get it: I don’t know anyone in the working world who can shun all responsibility for a 3-movie marathon or happy hour with friends whenever they feel like it. But finding time for yourself, be it just 30 minutes to an hour, can really make a difference in how you feel at work.

This works because you’ll have time to actually relax and let the day’s stress melt away while you enjoy something just for you. The to-do lists and stressors will still be there after you’re refreshed and ready to tackle them.

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No time for me-time? Try this:

If you have a busy household, you’ll need to capitalize on a block of time you know will be completely uninterrupted. The easiest way to do this: try waking up 30 minutes to an hour earlier than usual (or push bedtime back an hour if you’re a night owl, like me) and take time to do something you enjoy.

This could be reading with a cup of tea, catching up on Facebook, spending time on a passion project—anything! As long as it’s meaningful to you, it works!

Bonus:

Starting your day with meaningful time for yourself can set you up to have a positive mood that lasts well into office hours, and having your me-time in the evening can give you something positive to look forward to during the day.

4. Get productive and feel accomplished

Don’t you just love the feeling of checking the last item off of a hefty to-do list? That’s because self-motivation can be a huge driver of positivity and success.

When we accomplish something, no matter how small, it makes us feel good, plain and simple. Applying this tactic to your daily work can be the motivator you need to find fulfillment during the daily office grind.

While there are tons of steps to get more done at work, I’ll share my personal favorite: Prioritizing.

Now, many people handle prioritizing differently. Some like to tackle the little tasks first so they can spend focused time on the big to-dos. Others like to knock out the big items first and get to the smaller ones when they can.

No matter which camp you’re in, you may be missing one crucial step: Time management.

So how’s this work? When you factor in the amount of time your priorities will take, it can transform your productivity ten-fold.

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Say you have three top priorities for the day. You might jump into the smaller ones or the bigger ones depending on your preferred method, and then find yourself out of time and bringing work home with you at the end of the day.

This is prevented when you factor in time. Knowing how long each item will take, or deliberately setting specific blocks of time for your priorities can help you accomplish more in the same 8-9 (or 12) hours that you typically spend at work.

Try this:

Take a look at your priorities and consider how long they should take. Pop into your Google calendar (or Filofax, whatever works for you) and schedule time to work on your priority items around any important meetings or events of the day.

The most important thing to remember is to stick to your dedicated time.

Often, when we know exactly how long we have to work on something (and honor this time limit), we’re motivated to get more done on time to avoid taking work home at the end of the day.

The bottom line

There’s no need to waste 1/3 of our lives feeling unsatisfied at work. Luckily, you now have the tools to get started, take back your time, and become happy and fulfilled at work again.

The only question is — which tip will you try first?

Featured photo credit: Ellyot via unsplash.com

Reference

[1]Psychology Today: The Healing Power of Gratitude

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