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5 Ways To Market Your Blog In 2017

5 Ways To Market Your Blog In 2017

With every passing day, more people join the blogging community, which means the longer you wait to get started, the more competition you’ll face. It’s also a known fact that many blogs come and go, so how can you guarantee your blog is made to last? It all comes down to marketing. Once you understand the basics and have a pretty good idea of exactly why you want to blog in the first place, it’s a good idea to get a head start on marketing your blog to drive traffic. Essentially, the more viewers you have, or the more people interested in your blog, the better. To find out how you can set yourself up for success, check out the following five ways to market your blog in 2017:

Know Your Target Audience

Who are you hoping to reach out to the most? Who do you feel needs or wants to hear from you or read your posts more than others? Who would benefit the most from what you decide to share on your blog? Would someone pay for what you’re sharing, and if so, who?

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If you’re a busy, working mom, your target audience is likely other moms or parents, or even those hoping to become parents or with parenting experience. If you’re running a food-related website, you want to earn the attention of foodies. If you’re simply running a lifestyle blog, keep in mind your target audience’s age. Are you hoping to reach millennials or members of your same generation? You want to seem more personable, which is why it’s important to try to cater to those who can best relate to your content.

Search Engine Optimisation And Social Media

Social media is one of the easiest yet most important ways to market your blog. First, take advantage of search engine optimization, or SEO. Whether you do it yourself or hire a company to take care of it for you, the main purpose of SEO is to drive more people to your blog. SEO allows your blog to become more noteworthy and trustworthy in the eyes of search engines like Google. By doing so, you are not only helping to make sure your blog shows up on a search engine, but also helping it to rank well in order to be seen. SEO Perth can help guarantee your blog is set up for SEO and more traffic, in all aspects.

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In terms of social media, it’s not enough to exist only on one platform. To better build your brand and market your blog, the bare minimum you should expect is to have accounts on Facebook, Twitter, and Instagram. However, don’t create the exact same type of profile on each social media platform. Adjust to your target audience. You can be a little more lighthearted and personal on Instagram, and slightly more business-focused on Twitter. Again, think about your target audience, or in the case of social media, your followers. Every time you make a new post on your site, you should also have a new post on each of your social media sites promoting that new content.

Be Visually Appealing

Web design is one of the most important aspects of a successful blog. Platforms like WordPress allow you to use themes or page designs that are already put together, but your best bet may be to hire someone to create a unique design for you (unless you’re able to design a professional blog yourself).

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Build Your Personal Brand

Who are you and what about you is worth getting to know? Even if your site is more business-related, don’t be afraid to open up a little. You don’t have to share your entire life story, but allow others to get a better idea of who they’re hearing from. A great, easy way to do this is with an “About Me” section or page.

You can also build your brand by selecting a brand name, tagline, or image that can be used consistently throughout all your content and publishing platforms. Whether it’s a logo or a profile picture, allow others to become familiar with who you are. Be recognizable!

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Create Consistent, Unique Content

Perhaps the most effective way to build and market your blog is to be consistent in creating new and unique content. If you’re constantly driving traffic to your blog, you’re going to want to create a following. If you have repeat visitors who are seeing the same thing every time they come back to your site, what motivation do they have to visit again? Don’t stress yourself out trying to publish something every single day, especially if your posts require the amount of thought and work they’re worthy of. But aim for at least a few new posts per week. Try to come up with new topics within the realm of your blog, to provoke thought and conversation, or even to share new ideas.

Additionally, don’t be afraid to be controversial. Remember, controversy sells! If you have an opinion, your own platform is perhaps the best place to share that opinion, even if you know beforehand that others will disagree with you. If nothing else, it will get people talking, and what’s a better way to market your blog than through real people?

Featured photo credit: Mashable via mashable.com

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Emily Hayden

Freelance Writer

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Last Updated on September 23, 2020

Do What You Love and Love What You Do to Achieve More

Do What You Love and Love What You Do to Achieve More

Are you waking up each day looking for that perfect thing, activity, or job that will make your life work? Or, maybe you are looking for that perfect relationship. Once you “get” this new thing that will allow you to do what you love, you are sure that you will be happy forever.

In reality, life doesn’t work like that, and we would probably get bored if it did. There is likely no one thing, experience, or activity that will keep you feeling passionate and engaged all the time. What’s important is staying connected to what you love and continuing to grow in the process.

Here, we’ll talk about how to get started doing what you love and achieving more in life through the motivation it brings. Doing this doesn’t have to take a long time; it just takes determination and energy.

Most People Already Know Their Passion

So many people walk around in life “looking for” their passion. They look for it as if true passion is some mysterious thing that is difficult to find and runs away once you find it. However, the problem is rarely lack of passion.

Most of us already know what we love to do. We know what excites us, even if we haven’t done it for years. Instead, we focus on what we think we “must” do.

For example, maybe you love building model cars or painting pet portraits. Yet, each day you work a completely unrelated job and make no time for the activity you already know you love. The truth is you probably don’t need to find your passion; you just need to start doing what you already know you’re passionate about[1].

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No Activity Is Exciting All the Time

Even people who are living their dream lifestyle or working their dream job don’t love it all the time. Every job or lifestyle has parts of it that we won’t like.

Let’s say your dream is to become an actress, and you succeed. You may not enjoy the process of auditioning and facing rejection. You may experience moments of boredom when you practice your lines over and over again. But the overall experience is totally worth it.

Most of life is like that. Don’t set yourself up for disappointment by demanding that life be perfect all the time. If things were perfect and easy, you would ultimately stop learning and growing, and life would begin to lack even more meaning in that case.

Be grateful for both the good and bad moments as they are both entirely necessary if you genuinely want to do what you love and love what you do.

Doing What You Love May Not Be Easy

Living a life you love is unlikely to be easy. If it was, you would not grow very much as a person. And, if you think about a great book or movie, the growth of the main character is what matters most.

What if the challenges you meet along your path to living a life you love were designed to make you grow as a person? You may actually start looking forward to challenges instead of dreading them. An easy life hardly ever makes a compelling story.

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If you struggle to overcome challenges, try writing them down each time you encounter one. Then, write down three ways you could tackle it. Try one, and if it doesn’t work, try another. This way, you’ll learn what does and doesn’t work for you.

How to Do What You Love

There are many small steps you can take to ensure you are making time to do the things you love. Start with these, and you’ll likely find that you’re already on the right track.

1. Choose Your Priorities Wisely

Many people claim they want to do something, yet they don’t do it. The truth is they might not really want to do it in the first place[2].

We all end up following through on what matters most to us. We make decisions moment by moment about what we need to focus on. What we choose to do is what we deem most important in our lives.

If there is something you claim you want to do but you don’t do it, try asking yourself how much you really want it or where it’s currently placed on priority list. Are there other things you want more?

Be honest with yourself: what you currently do each day is a reflection of your priorities. Recognize that you can change your priorities at any time.

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Make a list of your priorities. Really take the time to think this through. Then, ask yourself if what you are doing each day reflects them. For example, if you believe your top priority is spending more time with your family, but you consistently take on extra hours at work, you’re not really prioritizing things in the way you think you are.

If this is happening, it’s time to make a change.

2. Do One Small Thing Each Day

As stated above, doing what you love doesn’t have to mean finding that perfect job that makes you want to jump out of bed in the morning. If you want to do what you love, start with one small thing each day.

Maybe you love reading a good book. Take ten minutes before bed to read.

Maybe you love swimming. Get a membership at the local YMCA, and go there for thirty minutes after work each day.

Dedicating even a short amount of time to something that brings you joy each day will improve your life overall. You may find that, over time, a career path related to what you love to do pops up. After doing the thing you love each day, you’ll be more than prepared to take it on when the opportunity arises.

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If you need help making time for your passions, check out this article to get started.

3. Prepare to Make Sacrifices

If you are an exceptionally busy person (aren’t we all?), you may have to make sacrifices in order to make space for the things you are passionate about. Maybe you take on less extra hours at the office or take thirty minutes away from another hobby in order to develop another that you enjoy.

Looking at your priority list will help you decide what can get put on the back burner and what can’t. Remember, do this thinking about what will help you feel good about how you’re spending your time. 

For example, if you love writing but rarely make time for it, consider getting up 30 minutes earlier than normal. Or instead of browsing your phone for 30 minutes before bed, you can write instead. There is always a way to find time for what you love.

Final Thoughts

If you love what you do, each day becomes a joyful adventure. If you don’t love what you are doing, life feels like a chore. The best way to achieve success is to design a life you love and live it every day.

Remember, doing something you love doesn’t have to include big gestures or time-consuming projects. Start small and grow from there.

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Featured photo credit: William Recinos via unsplash.com

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