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5 Ways To Market Your Blog In 2017

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5 Ways To Market Your Blog In 2017

With every passing day, more people join the blogging community, which means the longer you wait to get started, the more competition you’ll face. It’s also a known fact that many blogs come and go, so how can you guarantee your blog is made to last? It all comes down to marketing. Once you understand the basics and have a pretty good idea of exactly why you want to blog in the first place, it’s a good idea to get a head start on marketing your blog to drive traffic. Essentially, the more viewers you have, or the more people interested in your blog, the better. To find out how you can set yourself up for success, check out the following five ways to market your blog in 2017:

Know Your Target Audience

Who are you hoping to reach out to the most? Who do you feel needs or wants to hear from you or read your posts more than others? Who would benefit the most from what you decide to share on your blog? Would someone pay for what you’re sharing, and if so, who?

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If you’re a busy, working mom, your target audience is likely other moms or parents, or even those hoping to become parents or with parenting experience. If you’re running a food-related website, you want to earn the attention of foodies. If you’re simply running a lifestyle blog, keep in mind your target audience’s age. Are you hoping to reach millennials or members of your same generation? You want to seem more personable, which is why it’s important to try to cater to those who can best relate to your content.

Search Engine Optimisation And Social Media

Social media is one of the easiest yet most important ways to market your blog. First, take advantage of search engine optimization, or SEO. Whether you do it yourself or hire a company to take care of it for you, the main purpose of SEO is to drive more people to your blog. SEO allows your blog to become more noteworthy and trustworthy in the eyes of search engines like Google. By doing so, you are not only helping to make sure your blog shows up on a search engine, but also helping it to rank well in order to be seen. SEO Perth can help guarantee your blog is set up for SEO and more traffic, in all aspects.

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In terms of social media, it’s not enough to exist only on one platform. To better build your brand and market your blog, the bare minimum you should expect is to have accounts on Facebook, Twitter, and Instagram. However, don’t create the exact same type of profile on each social media platform. Adjust to your target audience. You can be a little more lighthearted and personal on Instagram, and slightly more business-focused on Twitter. Again, think about your target audience, or in the case of social media, your followers. Every time you make a new post on your site, you should also have a new post on each of your social media sites promoting that new content.

Be Visually Appealing

Web design is one of the most important aspects of a successful blog. Platforms like WordPress allow you to use themes or page designs that are already put together, but your best bet may be to hire someone to create a unique design for you (unless you’re able to design a professional blog yourself).

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Build Your Personal Brand

Who are you and what about you is worth getting to know? Even if your site is more business-related, don’t be afraid to open up a little. You don’t have to share your entire life story, but allow others to get a better idea of who they’re hearing from. A great, easy way to do this is with an “About Me” section or page.

You can also build your brand by selecting a brand name, tagline, or image that can be used consistently throughout all your content and publishing platforms. Whether it’s a logo or a profile picture, allow others to become familiar with who you are. Be recognizable!

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Create Consistent, Unique Content

Perhaps the most effective way to build and market your blog is to be consistent in creating new and unique content. If you’re constantly driving traffic to your blog, you’re going to want to create a following. If you have repeat visitors who are seeing the same thing every time they come back to your site, what motivation do they have to visit again? Don’t stress yourself out trying to publish something every single day, especially if your posts require the amount of thought and work they’re worthy of. But aim for at least a few new posts per week. Try to come up with new topics within the realm of your blog, to provoke thought and conversation, or even to share new ideas.

Additionally, don’t be afraid to be controversial. Remember, controversy sells! If you have an opinion, your own platform is perhaps the best place to share that opinion, even if you know beforehand that others will disagree with you. If nothing else, it will get people talking, and what’s a better way to market your blog than through real people?

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Featured photo credit: Mashable via mashable.com

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Emily Hayden

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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