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5 Ways To Market Your Blog In 2017

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5 Ways To Market Your Blog In 2017

With every passing day, more people join the blogging community, which means the longer you wait to get started, the more competition you’ll face. It’s also a known fact that many blogs come and go, so how can you guarantee your blog is made to last? It all comes down to marketing. Once you understand the basics and have a pretty good idea of exactly why you want to blog in the first place, it’s a good idea to get a head start on marketing your blog to drive traffic. Essentially, the more viewers you have, or the more people interested in your blog, the better. To find out how you can set yourself up for success, check out the following five ways to market your blog in 2017:

Know Your Target Audience

Who are you hoping to reach out to the most? Who do you feel needs or wants to hear from you or read your posts more than others? Who would benefit the most from what you decide to share on your blog? Would someone pay for what you’re sharing, and if so, who?

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If you’re a busy, working mom, your target audience is likely other moms or parents, or even those hoping to become parents or with parenting experience. If you’re running a food-related website, you want to earn the attention of foodies. If you’re simply running a lifestyle blog, keep in mind your target audience’s age. Are you hoping to reach millennials or members of your same generation? You want to seem more personable, which is why it’s important to try to cater to those who can best relate to your content.

Search Engine Optimisation And Social Media

Social media is one of the easiest yet most important ways to market your blog. First, take advantage of search engine optimization, or SEO. Whether you do it yourself or hire a company to take care of it for you, the main purpose of SEO is to drive more people to your blog. SEO allows your blog to become more noteworthy and trustworthy in the eyes of search engines like Google. By doing so, you are not only helping to make sure your blog shows up on a search engine, but also helping it to rank well in order to be seen. SEO Perth can help guarantee your blog is set up for SEO and more traffic, in all aspects.

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In terms of social media, it’s not enough to exist only on one platform. To better build your brand and market your blog, the bare minimum you should expect is to have accounts on Facebook, Twitter, and Instagram. However, don’t create the exact same type of profile on each social media platform. Adjust to your target audience. You can be a little more lighthearted and personal on Instagram, and slightly more business-focused on Twitter. Again, think about your target audience, or in the case of social media, your followers. Every time you make a new post on your site, you should also have a new post on each of your social media sites promoting that new content.

Be Visually Appealing

Web design is one of the most important aspects of a successful blog. Platforms like WordPress allow you to use themes or page designs that are already put together, but your best bet may be to hire someone to create a unique design for you (unless you’re able to design a professional blog yourself).

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Build Your Personal Brand

Who are you and what about you is worth getting to know? Even if your site is more business-related, don’t be afraid to open up a little. You don’t have to share your entire life story, but allow others to get a better idea of who they’re hearing from. A great, easy way to do this is with an “About Me” section or page.

You can also build your brand by selecting a brand name, tagline, or image that can be used consistently throughout all your content and publishing platforms. Whether it’s a logo or a profile picture, allow others to become familiar with who you are. Be recognizable!

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Create Consistent, Unique Content

Perhaps the most effective way to build and market your blog is to be consistent in creating new and unique content. If you’re constantly driving traffic to your blog, you’re going to want to create a following. If you have repeat visitors who are seeing the same thing every time they come back to your site, what motivation do they have to visit again? Don’t stress yourself out trying to publish something every single day, especially if your posts require the amount of thought and work they’re worthy of. But aim for at least a few new posts per week. Try to come up with new topics within the realm of your blog, to provoke thought and conversation, or even to share new ideas.

Additionally, don’t be afraid to be controversial. Remember, controversy sells! If you have an opinion, your own platform is perhaps the best place to share that opinion, even if you know beforehand that others will disagree with you. If nothing else, it will get people talking, and what’s a better way to market your blog than through real people?

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Featured photo credit: Mashable via mashable.com

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Emily Hayden

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Last Updated on January 13, 2022

15 Best Places for Expats to Live (And Why)

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15 Best Places for Expats to Live (And Why)

Many of us dream of living abroad but can often be scared to make such a big change to our routine lifestyles and leave our home countries behind. Daunting as it may be, living abroad can be a rewarding and fulfilling endeavor and can give you the quality of life you have been looking for.

From a warmer climate to a more easy going way of life, there are many foreign countries favored by expats who stay for a long time – and sometimes forever. Taking into consideration livings standards, opportunities and social aspects, here are our top 15 best places to live as an expat and why.

1. Thailand

A hot spot for expats, the ‘land of smiles’ as it’s commonly known offers expats a tropical climate, a huge array of sandy beaches and islands to explore, and a rich culture. The cost of living in Thailand is extremely low, and when combined with the friendly tax system means that disposable income can be very high.

Bangkok, Thailand’s capital city, offers expats great employment opportunities.

2. Switzerland

Another popular destination for expats, Switzerland offers exciting employment packages and a high standard of living. It’s great for those who love the outdoors, as there are many beautiful lakes, mountains to hike in and skiing in the winter. The school standards for expats are also excellent, making it appealing for those with children. English is also widely spoken so day-to-day living can be stress free.

Unemployment in Switzerland is low and expats moving here don’t need to worry too much about finding a job before they arrive.

3. Australia

Many foreigners who visit Australia don’t want to leave as it offers a great quality of life, beautiful beaches and a warm climate. Making friends in Australia is easy too, due to the lack of language barrier and the large number of expats who already live here. Australia is a great place to move to if you have children because of its wide range of schooling possibilities and recreational outdoor activities.

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Low population levels and high quality of life are two of the main reasons expats choose Australia as a place to live.

4. Singapore

Expats in Singapore can benefit from generous financial packages, great career opportunities and low tax rates. Although education is expensive here, it is rated one of the top places for raising children abroad due to the quality of the education system and the array of schools.

Public transport such as buses and MRT (Mass Rapid Transit) are cheap and very reliable in Singapore.

5. South Korea

South Korea offers expats a unique range of opportunities and a very different way of living. Jobs for expats are easy to find and usually very well paid, with apartments provided by the employer on the most part making living costs even lower. There are also many tight-knit expat communities in South Korea, making it easy to socialize and meet new friends. The excellent education system is also a pro for families wanting to move to this culture-rich country.

South Korea has a cheap public healthcare system and offers great medical care, with most doctors speaking English.

6. New Zealand

New Zealand is constantly on the lookout for skilled workers to expedite to the country – especially those under the age of 30 – and skilled migrants can be granted a stay for up to five years. It offers a good climate and although income levels can be lower than other countries, quality of life is high, with its awe-inspiring scenery, low crime rate and state sponsored healthcare.

New Zealand is great for those looking for a laid back and active outdoors lifestyle.

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7. Canada

Its national healthcare system, friendly locals and very high quality of life are just a few of the reason expats choose Canada as a place to live. It’s very welcoming to expats and skills shortages encourage foreigners to move here in order for the country to grow economically. It’s easy for expats to feel comfortable quickly in Canada due to its multicultural environment.

Canada was largely unaffected by the economic crisis, making it a very popular country for expats.

8. Qatar

Qatar is becoming increasingly popular among expats with an estimated 500 new arrivals every day. The salaries are generous and are tax free too, making disposable income very high. Car and housing allowances are part of many remuneration packages, and education for your children and airfares are often included.

The cost of living is lower in Qatar than in other UAE countries but salaries can still be just as generous.

9. Hong Kong

Where east truly meets the west, this bustling island has a population of over seven million people. If you’re looking for a fast-paced environment and an active nightlife, Hong Kong is definitely the place to be. Benefits for expats include its advanced healthcare system and elevated standards of schooling for children, along with great employment opportunities. The cost of living in Hong Kong can be high, so trying to negotiate a housing allowance with your employer can be beneficial.

Hong Kong is great for those looking for high incomes and career advancement.

10. Japan

As an expat destination, Japan offers a rich culture and a chance to experience a very different day-to-day life. Currently around two million expats live in Japan, and in the larger cities such as Tokyo a large portion of the population speaks English. English speakers are also in demand and there are a large number of opportunities for language teachers, especially in the capital.

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Japan offers a high standard of living for expats and a good education system for those with children.

11. Spain

Spain is a very popular destination for expats due to the high temperatures and year-round sunshine. EU residents don’t require a visa to work here, meaning the move can be a lot easier. Skilled foreign workers also continue to be in demand with jobs such as engineering, customer service, skilled trades and language teachers widely available.

A huge 14% of Spain’s population are expats from a variety of foreign countries.

12. Dubai

Two of the main attractions of moving to Dubai are the tax-free salaries and the warm climate. Some of the most popular jobs for expats are in construction, banking, oil and tourism. You can also enjoy a busy social life in Dubai as the expat community is thriving. Although it can be an expensive country, the tax-free salary means you experience a higher quality of life than in other countries.

You will need a work permit, residence visa and an Emirates ID card to live in Dubai as an expat.

13. Germany

Germany is one of Europe’s most populous countries, with around 82.4 million people. It’s a lively and inexpensive country to live in as an expat, and if you have children the education system is great and healthcare is to a high standard. An estimated 250,000 expats live in Germany currently, with the numbers rising every year.

If you are already an EU citizen, you don’t need a visa to live and work in Germany.

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14. The Netherlands

The Netherlands is a great place for expats who love the outdoors. Cycling is one of the main modes of transport and looking after the environment is widely recognized. There are a lot of English speakers in the Netherlands too, but learning the language can work to your advantage and make day-to-day life that little bit easier. Skilled expats can also benefit from a tax-free allowance equivalent to 30% if they meet the correct criteria.

It is often more important to be able to speak fluent English than to speak Dutch when looking for employment in the Netherlands.

15. China

China offers expats great employment opportunities with little competition. Those who embrace the culture and decide they want to live in China long term can see a host of employment opportunities as its economy is growing rapidly every year. Economists predict it will overtake the US as the world’s largest economy by 2018. China also offer expats low living costs and high disposable incomes, which is why many look to live here for a higher quality of life.

Shanghai and Beijing are the most popular destinations for expats who live in China.

Featured photo credit: Saulo Mohana via unsplash.com

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