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How to Build Long-Term Loyalty with Your Customers Online

How to Build Long-Term Loyalty with Your Customers Online

Building a successful business online is about customer acquisition and retention. If you can connect with your audience more than your competition can, long-term this will increase your bottom-line. But, with so much competition online it can be tough to build this initial connection. Here’s why:

First, there are so many options available for people. When doing a quick search online, you’ll find hundreds of related businesses popping up in the search results. Secondly, it requires experience to know how to connect with people, which many don’t have. For example, once you have a visitor on your website, how do you ensure they’ll come back? Third, with the internet connecting people all over the world, you have a customer base that is now bigger, and this makes it harder for you to manage. Low management means poorer customer service, and this will push your existing customer base away.

What can you do to make sure loyalty remains strong within your company? Let’s explore some proven ways that work, and how to easily implement them into your business:

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Social Media

This is a great way to keep your customers in the loop by sending them updates. However, the secret is to make sure they join your social media group. You should have the right setup on your website, which easily allows them to join without too much confusion. For example, don’t make the visitor go looking for your social media pages, but provide them opportunities to join several times when on your website. Start with a social popup with a Facebook, Twitter, and Google+ button. They can choose which ones they want to join quickly, and with very little effort. Have social media buttons in the sidebar so they display on every page.[1]

Once they’ve join, you’ll be able to connect with them easily even after they leave. Each time you post an update, they’ll receive it on their social media feed.

Comment Box

This is another awesome way to reconnect with your visitors, but many people don’t know how to use this approach correctly. Having a comment box below your content allows people to leave feedback, start a debate, and add value to the content you’ve written.

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Here’s the trick: have your website send an automatic notification when someone replies to their comment. This way, even if they forget they left a comment, they’ll be reminded when a notification is sent.

Promotions

I’m sure we’ve all gone back and shopped at a store having an awesome sale, right? That’s why it’s important to have promotions posted on your website. Depending on your type of business, you can send discount coupons, free trials for software, or even have a competition for people reading your blog. If you do a quick search in Google, you’ll find 5-6 awesome promo ideas that you can implement into your website quickly.

When your promotion is clicked, the visitor should be added to your mailing list so you can continue to send them content and promotions.

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Email Subscription

You should be collecting email subscribers from day one. Even if you are a new website, it’s important to add a subscription for to your pages. Every time someone visits your website, there’s a high possibility they’ll join your mailing list. When you have people on your list, you can send them weekly updates reminding them of your brand, which leads to increased loyalty. However, don’t just send them any content because this could push them to unsubscribe. I recommend only sending them the best content. Through value, you can keep them on your list longer, leading to profits further down the line.

If you are experienced with email marketing, you could also setup a sales funnel. This is different than an auto-responder because a sales funnel is a systematic approach to selling. It’s a complete process that starts from the second the visitor arrives on your page, and puts them through a series of events. For example, they arrive and your opt-in box is triggered. If they don’t opt in, they’ll be redirected to a completely different page than if they had opted in.

A sales funnel does take time to setup, but can ultimately have a positive effect on your retention rate.[2] Once the visitor has gone through the funnel, you’ll understand a lot more about their buying habits, the content they like to read, and how they engage on your website.

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Featured photo credit: Forbes via forbes.com

Reference

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Rizvan Ullah

Online Blogger

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Last Updated on July 16, 2019

7 Powerful Habits To Win In Office Politics

7 Powerful Habits To Win In Office Politics

Office politics – a taboo word for some people. It’s a pervasive thing at the workplace.

In its simplest form, workplace politics is simply about the differences between people at work; differences in opinions, conflicts of interests are often manifested as office politics. It all goes down to human communications and relationships.

There is no need to be afraid of office politics. Top performers are those who have mastered the art of winning in office politics. Below are 7 good habits to help you win at the workplace:

1. Be Aware You Have a Choice

The most common reactions to politics at work are either fight or flight. It’s normal human reaction for survival in the wild, back in the prehistoric days when we were still hunter-gatherers.

Sure, the office is a modern jungle, but it takes more than just instinctive reactions to win in office politics. Instinctive fight reactions will only cause more resistance to whatever you are trying to achieve; while instinctive flight reactions only label you as a pushover that people can easily take for granted. Neither options are appealing for healthy career growth.

Winning requires you to consciously choose your reactions to the situation. Recognize that no matter how bad the circumstances, you have a choice in choosing how you feel and react. So how do you choose? This bring us to the next point…

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2. Know What You Are Trying to Achieve

When conflicts happen, it’s very easy to be sucked into tunnel-vision and focus on immediate differences. That’s a self-defeating approach. Chances are, you’ll only invite more resistance by focusing on differences in people’s positions or opinions.

The way to mitigate this without looking like you’re fighting to emerge as a winner in this conflict is to focus on the business objectives. In the light of what’s best for the business, discuss the pros and cons of each option. Eventually, everyone wants the business to be successful; if the business don’t win, then nobody in the organization wins.

It’s much easier for one to eat the humble pie and back off when they realize the chosen approach is best for the business.

By learning to steer the discussion in this direction, you will learn to disengage from petty differences and position yourself as someone who is interested in getting things done. Your boss will also come to appreciate you as someone who is mature, strategic and can be entrusted with bigger responsibilities.

3. Focus on Your Circle of Influence

At work, there are often issues which we have very little control over. It’s not uncommon to find corporate policies, client demands or boss mandates which affects your personal interests.

Gossiping and complaining are common responses to these events that we cannot control. But think about it, other than that short term emotional outlet, what tangible results do gossiping really accomplish? In most instances, none.

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Instead of feeling victimized and angry about the situation, focus on the things that you can do to influence the situation — your circle of influence. This is a very empowering technique to overcome the feeling of helplessness. It removes the victimized feeling and also allows others to see you as someone who knows how to operate within given constraints.

You may not be able to change or decide on the eventual outcome but, you can walk away knowing that you have done the best within the given circumstances.

Constraints are all around in the workplace; with this approach, your boss will also come to appreciate you as someone who is understanding and positive.

4. Don’t Take Sides

In office politics, it is possible to find yourself stuck in between two power figures who are at odds with each other. You find yourself being thrown around while they try to outwit each other and defend their own position; all at the expense of you getting the job done. You can’t get them to agree on a common decision for a project, and neither of them want to take ownership of issues; they’re too afraid they’ll get stabbed in the back for any mishaps.

In cases like this, focus on the business objectives and don’t take side with either of them – even if you like one better than the other. Place them on a common communication platform and ensure open communications among all parties, so that no one can claim “I didn’t say that”.

By not taking sides, you’ll help to direct conflict resolution in an objective manner. You’ll also build trust with both parties. That’ll help to keep the engagements constructive and focus on business objectives.

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5. Don’t Get Personal

In office politics, you’ll get angry with people. It happens. There will be times when you feel the urge to give that person a piece of your mind and teach him a lesson. Don’t.

People tend to remember moments when they were humiliated or insulted. Even if you win this argument and get to feel really good about it for now, you’ll pay the price later when you need help from this person. What goes around comes around, especially at the workplace.

To win in the office, you’ll want to build a network of allies which you can tap into. The last thing you want during a crisis or an opportunity is to have someone screw you up because they harbor ill-intentions towards you – all because you’d enjoyed a brief moment of emotional outburst at their expense.

Another reason to hold back your temper is your career advancement. Increasingly, organizations are using 360 degree reviews to promote someone. Even if you are a star performer, your boss will have to fight a political uphill battle if other managers or peers see you as someone who is difficult to work with. The last thing you’ll want is to make it difficult for your boss to champion you for a promotion.

6. Seek to Understand, Before Being Understood

The reason people feel unjustified is because they felt misunderstood. Instinctively, we are more interested in getting the others to understand us than to understand them first. Top people managers and business leaders have learned to suppress this urge.

Surprisingly, seeking to understand is a very disarming technique. Once the other party feels that you understand where he/she is coming from, they will feel less defensive and be open to understand you in return. This sets the stage for open communications to arrive at a solution that both parties can accept.

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Trying to arrive at a solution without first having this understanding is very difficult – there’s little trust and too much second-guessing.

7. Think Win-Win

As mentioned upfront, political conflicts happen because of conflicting interests. Perhaps due to our schooling, we are taught that to win, someone else needs to lose. Conversely, we are afraid to let someone else win, because it implies losing for us.

In business and work, that doesn’t have to be the case.

Learn to think in terms of “how can we both win out of this situation?” This requires that you first understand the other party’s perspective and what’s in it for him.

Next, understand what’s in it for you. Strive to seek out a resolution that is acceptable and beneficial to both parties. Doing this will ensure that everyone truly commit to the agreed resolution and will not pay only lip-service to it.

People simply don’t like to lose. You may get away with win-lose tactics once or twice but very soon, you’ll find yourself without allies in the workplace.

Thinking win-win is an enduring strategy that builds allies and help you win in the long term.

Featured photo credit: Unsplash via unsplash.com

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