Building a successful business online is about customer acquisition and retention. If you can connect with your audience more than your competition can, long-term this will increase your bottom-line. But, with so much competition online it can be tough to build this initial connection. Here’s why:
First, there are so many options available for people. When doing a quick search online, you’ll find hundreds of related businesses popping up in the search results. Secondly, it requires experience to know how to connect with people, which many don’t have. For example, once you have a visitor on your website, how do you ensure they’ll come back? Third, with the internet connecting people all over the world, you have a customer base that is now bigger, and this makes it harder for you to manage. Low management means poorer customer service, and this will push your existing customer base away.
What can you do to make sure loyalty remains strong within your company? Let’s explore some proven ways that work, and how to easily implement them into your business:
This is a great way to keep your customers in the loop by sending them updates. However, the secret is to make sure they join your social media group. You should have the right setup on your website, which easily allows them to join without too much confusion. For example, don’t make the visitor go looking for your social media pages, but provide them opportunities to join several times when on your website. Start with a social popup with a Facebook, Twitter, and Google+ button. They can choose which ones they want to join quickly, and with very little effort. Have social media buttons in the sidebar so they display on every page.
Once they’ve join, you’ll be able to connect with them easily even after they leave. Each time you post an update, they’ll receive it on their social media feed.
This is another awesome way to reconnect with your visitors, but many people don’t know how to use this approach correctly. Having a comment box below your content allows people to leave feedback, start a debate, and add value to the content you’ve written.
Here’s the trick: have your website send an automatic notification when someone replies to their comment. This way, even if they forget they left a comment, they’ll be reminded when a notification is sent.
I’m sure we’ve all gone back and shopped at a store having an awesome sale, right? That’s why it’s important to have promotions posted on your website. Depending on your type of business, you can send discount coupons, free trials for software, or even have a competition for people reading your blog. If you do a quick search in Google, you’ll find 5-6 awesome promo ideas that you can implement into your website quickly.
When your promotion is clicked, the visitor should be added to your mailing list so you can continue to send them content and promotions.
You should be collecting email subscribers from day one. Even if you are a new website, it’s important to add a subscription for to your pages. Every time someone visits your website, there’s a high possibility they’ll join your mailing list. When you have people on your list, you can send them weekly updates reminding them of your brand, which leads to increased loyalty. However, don’t just send them any content because this could push them to unsubscribe. I recommend only sending them the best content. Through value, you can keep them on your list longer, leading to profits further down the line.
If you are experienced with email marketing, you could also setup a sales funnel. This is different than an auto-responder because a sales funnel is a systematic approach to selling. It’s a complete process that starts from the second the visitor arrives on your page, and puts them through a series of events. For example, they arrive and your opt-in box is triggered. If they don’t opt in, they’ll be redirected to a completely different page than if they had opted in.
A sales funnel does take time to setup, but can ultimately have a positive effect on your retention rate. Once the visitor has gone through the funnel, you’ll understand a lot more about their buying habits, the content they like to read, and how they engage on your website.
Featured photo credit: Forbes via forbes.com
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