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How to Build Long-Term Loyalty with Your Customers Online

How to Build Long-Term Loyalty with Your Customers Online

Building a successful business online is about customer acquisition and retention. If you can connect with your audience more than your competition can, long-term this will increase your bottom-line. But, with so much competition online it can be tough to build this initial connection. Here’s why:

First, there are so many options available for people. When doing a quick search online, you’ll find hundreds of related businesses popping up in the search results. Secondly, it requires experience to know how to connect with people, which many don’t have. For example, once you have a visitor on your website, how do you ensure they’ll come back? Third, with the internet connecting people all over the world, you have a customer base that is now bigger, and this makes it harder for you to manage. Low management means poorer customer service, and this will push your existing customer base away.

What can you do to make sure loyalty remains strong within your company? Let’s explore some proven ways that work, and how to easily implement them into your business:

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Social Media

This is a great way to keep your customers in the loop by sending them updates. However, the secret is to make sure they join your social media group. You should have the right setup on your website, which easily allows them to join without too much confusion. For example, don’t make the visitor go looking for your social media pages, but provide them opportunities to join several times when on your website. Start with a social popup with a Facebook, Twitter, and Google+ button. They can choose which ones they want to join quickly, and with very little effort. Have social media buttons in the sidebar so they display on every page.[1]

Once they’ve join, you’ll be able to connect with them easily even after they leave. Each time you post an update, they’ll receive it on their social media feed.

Comment Box

This is another awesome way to reconnect with your visitors, but many people don’t know how to use this approach correctly. Having a comment box below your content allows people to leave feedback, start a debate, and add value to the content you’ve written.

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Here’s the trick: have your website send an automatic notification when someone replies to their comment. This way, even if they forget they left a comment, they’ll be reminded when a notification is sent.

Promotions

I’m sure we’ve all gone back and shopped at a store having an awesome sale, right? That’s why it’s important to have promotions posted on your website. Depending on your type of business, you can send discount coupons, free trials for software, or even have a competition for people reading your blog. If you do a quick search in Google, you’ll find 5-6 awesome promo ideas that you can implement into your website quickly.

When your promotion is clicked, the visitor should be added to your mailing list so you can continue to send them content and promotions.

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Email Subscription

You should be collecting email subscribers from day one. Even if you are a new website, it’s important to add a subscription for to your pages. Every time someone visits your website, there’s a high possibility they’ll join your mailing list. When you have people on your list, you can send them weekly updates reminding them of your brand, which leads to increased loyalty. However, don’t just send them any content because this could push them to unsubscribe. I recommend only sending them the best content. Through value, you can keep them on your list longer, leading to profits further down the line.

If you are experienced with email marketing, you could also setup a sales funnel. This is different than an auto-responder because a sales funnel is a systematic approach to selling. It’s a complete process that starts from the second the visitor arrives on your page, and puts them through a series of events. For example, they arrive and your opt-in box is triggered. If they don’t opt in, they’ll be redirected to a completely different page than if they had opted in.

A sales funnel does take time to setup, but can ultimately have a positive effect on your retention rate.[2] Once the visitor has gone through the funnel, you’ll understand a lot more about their buying habits, the content they like to read, and how they engage on your website.

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Featured photo credit: Forbes via forbes.com

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Rizvan Ullah

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Last Updated on May 22, 2019

50 Great People To Follow On LinkedIn, No Matter Your Industry

50 Great People To Follow On LinkedIn, No Matter Your Industry

LinkedIn is an excellent platform to network with great people to help you in your career and businesses. However, with over 575 million people on the site, who should you follow? This list will steer you to the right people to follow, organized by categories of expertise.

Job Search Experts

You will likely have several jobs throughout the course of your career, and you will constantly need advice on new trends and strategies out there in the job market. Here are the LinkedIn experts who you should follow on these matters.

1. Liz Ryan is the CEO and founder of Human Workplace. Her articles on job searching are filled with creative and colorful cartoons.

2. Lou Adler is the author of The Essential Guide for Hiring and Getting Hired.

3. Dr. Marla Gottschalk will help you make an impact in a new job.

4. Hannah Morgan runs CareerSherpa.net, where she gives expert advice on job searching and how to be more visible online.

5. Alison Doyle is the CEO and Founder of CareerToolBelt.com.

Management Experts

They say that people leave managers, not jobs. These experts in LinkedIn will help you become your employees’ dream manager.

6. Jeff Weiner. How can we leave out the CEO of LinkedIn himself?

7. Nozomi Morgan is an executive coach. She can help you transition from a boss to a true leader.

8. Mickey Mikitani is the CEO of Rakuten. He constantly shares his expertise in managing a global player in e-commerce platforms.

9. Andreas von der Heydt was the head of Amazon’s Kindle Content and now the Director of Talent Acquisition. He has extensive experience in management, branding, and marketing.

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Productivity Experts

By maximizing your productivity, you can win in all aspects of life. The following LinkedIn experts will help you win big in your career.

10. Gretchen Rubin is a happiness coach and the bestselling author of the The Happiness Project.

11. Carson Tate is the founder of Working Simply. She advises us to include play in our schedules.

12. Greg Mckeown is an essentialist. Part of being an essentialist is saying no to many things so that we can focus on the things that matter.

13. Brian de Haaff, CEO of Aha! Labs Inc. provides strategies on how to be productive and happy at work at the same time.

Marketing Experts

14. Sujan Patel is VP of Marketing at When I Work, an employee scheduling software. He is an expert in content marketing and he even shares his ideas on content marketing in 2020.

15. Megan Berry is the Head of Product Development at Rebelmouse, a content marketing and AlwaysOn powerhouse.

16. Sean Gardner will help you navigate the social media landscape. This includes how to use different platforms to help accelerate your career. He is also the bestselling author of The Road to Social Media Success.

17. Christel Quek is an digital and marketing expert. She is the VP of South East Asia at Brandwatch. Their products help businesses utilize social media data to make better business decisions.

18. Jeff Bullas is a digital marketing expert. His blog has over 4 million readers annually.

19. Michael Stelzer is the CEO and Founder of social media powerhouse site, Social Media Examiner.

20. If you’re looking for inbound and content marketing expertise, follow Dharmesh Shah, Founder and CTO of Hubspot.

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21. David Edelman is a McKinsey partner and is at the helm of the Digital Marketing Strategy Practice Department.

22. Dave Kerpen leads the social media software company Likeable Local. He is the author of Likeable Social Media: How to delight your customers.

23. Clara Shih is the CEO of Hearsay Social and the author of The Facebook Era.

24. Aaron Lee is Grand Master of Customer Delight at Post Planner. He is an excellent resource for everything social media.

25. David Sable is the CEO of Y&R, one of the largest advertising firms in the world.

26. Content marketing trumps traditional marketing these days, and who else better to lead you in this area than Joe Pulizzi, Founder of Content Marketing Institute.

Personal Branding Experts

Part of what we market in our personal career is our brand. When people hear your name, what kind of brand comes into their mind? What traits and qualities do they associate with you?

Here are some personal branding experts from LinkedIn to improve your own brand.

27. Dorie Clark is the author of Stand Out and Reinventing You. He can help you craft the professional image you’ve always wanted.

28. Dan Schawbel is the managing partner of Millennial Branding. If you’re a millennial, Dan is the guy to help you craft your personal brand.

Other Notable Experts to Follow

29. Lisa Gates is the expert to follow if you’re negotiating for higher salaries and promotions.

30. If you’re a Baby Boomer, Marc Miller will help you navigate the continually changing landscape of the workplace.

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31. To avoid getting your resumé moved to the “No” pile, read Paul Freiberger’s excellent advice.

32. James Caan provides insightful ideas on careers in general. He is also a serial entrepreneur.

33. Jeff Haden writes on various topics, such as leadership and management. He is the owner of Blackbird Media.

34. If you’re looking for expert business advice on getting new customers and keeping them, follow Jay Baer.

35. Suzanne Lucas, aka Evil HR Lady, is a great human resources specialist.

36. If you need help in using Twitter to boost your career, Claire Diaz-Ortiz can guide you in the right direction.

37. Ryan Holmes is the CEO of Hootsuite, a social media management tool.

38. Customers are the lifeblood of a business and Colin Shaw focuses on revolutionizing this customer experience.

39. Brian Solis often reflects on the future of business and how technology can disrupt our world.

40. Nancy Lublin provides advice on more lighthearted topics, which are perfect after a long day’s work. She is the CEO behind Dosomething.org, a portal designed for social change; and the founder & CEO of Loris.ai and Crisis Text Line.

41. Katya Andresen provides advice on how to manage your career. She was the CEO of Cricket Media and now responsible for the SVP Card Customer Experience at Capital One.

42. Gallup has created a system to test what your strengths are and how to use them at work. Jim Clifton is the CEO of Gallup.

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43. Adam Grant is a Wharton Professor and the author of Give and Take, which provides advice on why being helpful at work can accelerate your career.

44. Hunter Walk is a partner at Homebrew Venture Capitalist Company and has specialty in product development and management.

45. If you’re running a nonprofit organization, follow Beth Kanter for expert advice on this area.

46. Emotional Intelligence is necessary to succeed in your career, and Daniel Goleman is your expert for that.

47. Rita J. King connects science, technology and business.

48. Tori Worthington Rose is a Creative Director at Mary Beth West Communications, LLC. She has extensive experience in sales and digital media.

49. If you’re looking for some advice on how to use writing and personal content marketing to boost your career, follow Ann Handley.

50. Tim Brown is the CEO at IDEO and shares his insights on Leadership and Creativity.

These are just some of the key thought leaders and movers in various industries. They will provide you with constant inspiration, as well as the willpower to pursue the career that you’ve always wanted. Their stream of expert ideas in their respective fields will help you become well-equipped in your professional pursuits.

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Featured photo credit: LinkedIn Sales Navigator via unsplash.com

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