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How to Build Long-Term Loyalty with Your Customers Online

How to Build Long-Term Loyalty with Your Customers Online

Building a successful business online is about customer acquisition and retention. If you can connect with your audience more than your competition can, long-term this will increase your bottom-line. But, with so much competition online it can be tough to build this initial connection. Here’s why:

First, there are so many options available for people. When doing a quick search online, you’ll find hundreds of related businesses popping up in the search results. Secondly, it requires experience to know how to connect with people, which many don’t have. For example, once you have a visitor on your website, how do you ensure they’ll come back? Third, with the internet connecting people all over the world, you have a customer base that is now bigger, and this makes it harder for you to manage. Low management means poorer customer service, and this will push your existing customer base away.

What can you do to make sure loyalty remains strong within your company? Let’s explore some proven ways that work, and how to easily implement them into your business:

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Social Media

This is a great way to keep your customers in the loop by sending them updates. However, the secret is to make sure they join your social media group. You should have the right setup on your website, which easily allows them to join without too much confusion. For example, don’t make the visitor go looking for your social media pages, but provide them opportunities to join several times when on your website. Start with a social popup with a Facebook, Twitter, and Google+ button. They can choose which ones they want to join quickly, and with very little effort. Have social media buttons in the sidebar so they display on every page.[1]

Once they’ve join, you’ll be able to connect with them easily even after they leave. Each time you post an update, they’ll receive it on their social media feed.

Comment Box

This is another awesome way to reconnect with your visitors, but many people don’t know how to use this approach correctly. Having a comment box below your content allows people to leave feedback, start a debate, and add value to the content you’ve written.

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Here’s the trick: have your website send an automatic notification when someone replies to their comment. This way, even if they forget they left a comment, they’ll be reminded when a notification is sent.

Promotions

I’m sure we’ve all gone back and shopped at a store having an awesome sale, right? That’s why it’s important to have promotions posted on your website. Depending on your type of business, you can send discount coupons, free trials for software, or even have a competition for people reading your blog. If you do a quick search in Google, you’ll find 5-6 awesome promo ideas that you can implement into your website quickly.

When your promotion is clicked, the visitor should be added to your mailing list so you can continue to send them content and promotions.

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Email Subscription

You should be collecting email subscribers from day one. Even if you are a new website, it’s important to add a subscription for to your pages. Every time someone visits your website, there’s a high possibility they’ll join your mailing list. When you have people on your list, you can send them weekly updates reminding them of your brand, which leads to increased loyalty. However, don’t just send them any content because this could push them to unsubscribe. I recommend only sending them the best content. Through value, you can keep them on your list longer, leading to profits further down the line.

If you are experienced with email marketing, you could also setup a sales funnel. This is different than an auto-responder because a sales funnel is a systematic approach to selling. It’s a complete process that starts from the second the visitor arrives on your page, and puts them through a series of events. For example, they arrive and your opt-in box is triggered. If they don’t opt in, they’ll be redirected to a completely different page than if they had opted in.

A sales funnel does take time to setup, but can ultimately have a positive effect on your retention rate.[2] Once the visitor has gone through the funnel, you’ll understand a lot more about their buying habits, the content they like to read, and how they engage on your website.

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Featured photo credit: Forbes via forbes.com

Reference

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Rizvan Ullah

Online Blogger

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Last Updated on September 20, 2018

How to Be Happy at Work and Find Fulfillment in Your Career

How to Be Happy at Work and Find Fulfillment in Your Career

If you’re going to spend 1/3 of our life at work, you should enjoy it, right?

Trust me, I know that’s easier said than done. Difficult coworkers, less-than-desirable tasks, or even just being in the wrong position can all lead to a lack of enjoyment and fulfillment in your work.

But what if I told you it doesn’t have to be this way? Or better yet, if you struggle with all of the above (and then some), what if I told you that enjoying your work and finding fulfillment regardless of those obstacles is possible?

Don’t believe me? I don’t blame you because I was there too. Before implementing the tips below, I struggled to get through each day, much less find real fulfillment, in the office. Now, even after the toughest days on the job, I still come away with feelings of pride, accomplishment, and fulfillment. The best news is, so can you.

If you’re ready to make those hours count and find happiness and fulfillment in the office, then read on to find out how to be happy at work and find fulfillment in your career:

1. Discover the root(s) of the problem

For this first step, we’ll need to think back to 8th-grade physics (humor me). We all know Newton’s 3rd law, “for every action, there is an equal and opposite reaction.” When you think about it, the same can be said outside of physics, and we see this law play out in our daily lives, day after day.

Simply put, all the issues we deal with in the office (and life in general) affect us in a noticeable way.

If you’re appreciated at work, like the work you do and receive frequent praise, promotions, or raises, then this will probably have an altogether positive effect on your life in the office.

But what if we reverse this? What if you feel under appreciated, get passed up for promotions, or get denied raises? This is sure to affect the way you feel at work on a negative level.

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So, before you can implement the steps of feeling happy and fulfilled at work, we first have to discover the reasons why you don’t feel that way already.

Think about it, write a list, or make a mental note. Run through all the reasons you’re dissatisfied in the office, and don’t hold back. Knowing the exact obstacles you’re facing will make overcoming them that much easier.

In fact, as a side-challenge to this article, I recommend picking the top three reasons contributing to your dissatisfaction at work and using the following tips to tackle them.

2. Practice gratitude for an instant uplift

Did you know the simple act of feeling grateful can increase your happiness and make you more fulfilled at work?[1]

Well, it’s true, and it’s scientifically proven.

Dr. Lisa Firestone notes that practicing gratitude “reminds us of what we lacked in the past.” Meaning, it serves as both a boost to happiness and a bit of a wake-up call that things have been or could be, much worse.

Trying to conjure up feelings of gratitude can seem almost impossible when your work situation seems bleak, but hear me out: There are incredibly easy ways to get started and it doesn’t involve trying to “force” yourself to feel grateful about things that stress you out.

For an instant pick-me-up, try this:

Find a loose piece of paper, a blank sticky note, or anything you can write on, be it physical or digital. List just three things that you are absolutely without-a-doubt thankful for in your life.

Now here’s the trick: Don’t just list what you’re grateful for, you have to list why you’re grateful for them, too.

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For example, simply saying “I’m grateful for my kids” will probably make you feel good, sure, but what if we could amplify the warm, fuzzy feeling into real, lasting motivation?

Instead, write the reason you’re so thankful for your children. Is it because they make you laugh and forget about other stressors? Or maybe they help to remind you of why you go to work every day in the first place?

Whatever your reasons may be, jot them down and keep your list somewhere you can see it while you work. A quick glance at your gratitude list throughout the day can provide powerful, positive motivation to keep going.

Bonus:

If you can find just three things to be thankful for that specifically relate to your job, and list why those things make you grateful, your list can also help you find fulfillment in your work itself which can give you an even bigger boost of positivity throughout the day.

3. Take meaningful time for yourself

We all know creating a strong work-life balance can be crucial to feeling satisfied in our jobs, but rarely do we ever address how we’re spending our time outside of work.

Many of us survive a 9-hour work day and commute home only to find ourselves busy with our personal to-do lists, running a household, and taking care of a child (or 2 or 3, and so on).

If you spend all your time working, whether in the office or within your household, you’re going to feel drained at some point. This is why setting meaningful time for yourself every day is highly important.

Look, I get it: I don’t know anyone in the working world who can shun all responsibility for a 3-movie marathon or happy hour with friends whenever they feel like it. But finding time for yourself, be it just 30 minutes to an hour, can really make a difference in how you feel at work.

This works because you’ll have time to actually relax and let the day’s stress melt away while you enjoy something just for you. The to-do lists and stressors will still be there after you’re refreshed and ready to tackle them.

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No time for me-time? Try this:

If you have a busy household, you’ll need to capitalize on a block of time you know will be completely uninterrupted. The easiest way to do this: try waking up 30 minutes to an hour earlier than usual (or push bedtime back an hour if you’re a night owl, like me) and take time to do something you enjoy.

This could be reading with a cup of tea, catching up on Facebook, spending time on a passion project—anything! As long as it’s meaningful to you, it works!

Bonus:

Starting your day with meaningful time for yourself can set you up to have a positive mood that lasts well into office hours, and having your me-time in the evening can give you something positive to look forward to during the day.

4. Get productive and feel accomplished

Don’t you just love the feeling of checking the last item off of a hefty to-do list? That’s because self-motivation can be a huge driver of positivity and success.

When we accomplish something, no matter how small, it makes us feel good, plain and simple. Applying this tactic to your daily work can be the motivator you need to find fulfillment during the daily office grind.

While there are tons of steps to get more done at work, I’ll share my personal favorite: Prioritizing.

Now, many people handle prioritizing differently. Some like to tackle the little tasks first so they can spend focused time on the big to-dos. Others like to knock out the big items first and get to the smaller ones when they can.

No matter which camp you’re in, you may be missing one crucial step: Time management.

So how’s this work? When you factor in the amount of time your priorities will take, it can transform your productivity ten-fold.

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Say you have three top priorities for the day. You might jump into the smaller ones or the bigger ones depending on your preferred method, and then find yourself out of time and bringing work home with you at the end of the day.

This is prevented when you factor in time. Knowing how long each item will take, or deliberately setting specific blocks of time for your priorities can help you accomplish more in the same 8-9 (or 12) hours that you typically spend at work.

Try this:

Take a look at your priorities and consider how long they should take. Pop into your Google calendar (or Filofax, whatever works for you) and schedule time to work on your priority items around any important meetings or events of the day.

The most important thing to remember is to stick to your dedicated time.

Often, when we know exactly how long we have to work on something (and honor this time limit), we’re motivated to get more done on time to avoid taking work home at the end of the day.

The bottom line

There’s no need to waste 1/3 of our lives feeling unsatisfied at work. Luckily, you now have the tools to get started, take back your time, and become happy and fulfilled at work again.

The only question is — which tip will you try first?

Featured photo credit: Ellyot via unsplash.com

Reference

[1]Psychology Today: The Healing Power of Gratitude

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