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Why CEOs Run The World

Why CEOs Run The World

If there was a Runners Anonymous self-help group, a lot of the addicts would be CEOs. These days, running (or maybe endorphins) seems to be the drug of choice for CEOs. Why is that? And why am I following that stereotype? I hate to follow the crowd. Any crowd. I see myself as an unconventional thinker, a trailblazer. Yet, here I am fitting right into a stereotype and perfectly happy doing so.

Last Sunday morning, I ran 13.1 miles – effectively a half marathon, except this was on my own – around the coast of Manhattan and Brooklyn in 1 hour 35 minutes. Just for the fun of it! (Though I was also keen to try out my new Lululemon running gear) This was a new personal best and follows a pattern of me beating my personal best a half-dozen times per year for the past four years. At the age of 46, surely I should have peaked long ago, and now be gliding gently towards my rocking chair. But I’m still on the run.

Kansas City half Marathon
    CEO Ben Legg at 2016 Kansas City Half Marathon

    Always On The Run

    A little background: I have always been a runner of sorts.

    I started my career as a British Army officer, which involved running 2-3 times per week, along with all sorts of other exercise. I was fit. When I left the army in 1999 to enter the world of business (initially as a strategy consultant at McKinsey), I dropped that frequency to one run of six to eight miles every weekend. This was at an unmeasured pace – probably around nine minutes per mile – with my dogs tagging along. So I have never been unfit. However, through the next 13 years travelling the globe working in executive jobs at McKinsey, Coca-Cola, and Google around the world, I flatlined at that level. My assumption was, that over time, I would let my fitness slip gently.

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    So what happened to make me running obsessive, and fitter now than when I was in the army?

    I think the most likely explanation is becoming a CEO in 2012. CEOs make conference speeches and TV appearances more than others, and I am no exception. This leads to seeing your own picture a lot more often, and noticing yourself looking a bit chubby is a great motivator to become fitter. You also hear a lot about the link between fitness and being able to cope with stress. Getting some alone time is attractive too, given that your days are packed with back-to-back meetings.

    Therefore, since 2012, I have one-by-one initiated a number of actions that have each nudged me towards ever-increasing fitness:

    My own gym:

    I bought my own gym. I had often joined commercial gyms in the past and not gone to them. The time required to get there, work out, get home, get changed, etc. just seemed like too much. However, with a home gym, you dramatically reduce the unproductive admin time associated with working out, so you have no excuses but to do it. I now workout 3 times per week.

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    Running midweek:

    In 2012, I toured the U.S. with a colleague and he suggested running together for fun. So, I took my running kit and loved it. What better way to see the cities I visit for work than running around them at sunrise, when everyone else is asleep, the streets are empty, and the sun is just peeking over the horizon? I now run twice per week midweek, in addition to my weekend run.

    Half-marathons:

    Four years ago, I signed up to do my first half marathon in years and loved it. I wasn’t particularly happy with my time though, so I signed up to run around six half-marathons per year, in order to always have a “test” ahead of me, to prevent slacking off.

    Company health:

    When the insurance broker came to me a few years ago and said that our healthcare premiums would rise by $1,000 per person per year, even if we maintained the same level of claims as before – just due to industry cost inflation – I decided to try to fight it. I gave the HR department $300 per employee to get the organization fit and reduce the number of claims. They then set about giving out subsidized Fitbits, organizing fun health-related activities, and incentivizing health improvements that were based on twice yearly medical checks. Clearly, I needed to lead by example. We did avoid those health cost increases, and also had a lot of fun in the process.

    Fitbit:

    Clearly, this has been a major driver of fitness for many people. Since getting my first Fitbit, I have tracked my pace on every run and always strive to keep improving. Benchmarking my weekly steps vs my friends and colleagues is also highly motivating. Like other CEOs, I like to win, and certainly hate to be out of the top three in my friends’ league table (of about 80 people) so can’t have a single slack day. I now average around 120,000 steps per week – between running, walking, and working out.

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    Running tourism:

    Given my new habit of running midweek at sunrise, I started to try to find the perfect morning running route. I now scour Google Maps for every city that I travel to, looking for the best runs – based on views, architecture, history, serenity, and other factors. My current favorite is in San Francisco, taking an Uber to Sausalito just before sunrise, then running back over Golden Gate Bridge and along the Embarcadero. Awesome!

    Setting minimum standards:

    I have set myself several “bars” for acceptable running standards. These include:

    • Never running less than six miles per run.
    • Never running slower than a seven-and-a-half minute pace per mile.
    • Always overtaking at least 10 times more people than the number that overtakes me (to keep me in the top ten percent of runners).

    Calendar blocking:

    To ensure that I manage to fit exercise into my overloaded calendar, I pre-block my calendar with recurring entries – three runs and three workouts per week, at sunrise. That keeps the time free. If I need to schedule an early morning call, I move the calendar block to a different time in that day, to ensure I get my exercise.

    HelloFresh:

    Diet clearly plays a part too. I used to eat too many carb-heavy, rich meals. Then in 2015, I subscribed to HelloFresh, which now delivers three boxes of ingredients to my house every week, for me to cook awesome meals (clear instructions are provided). The service provides very healthy ingredients and sensible portions, and this has definitely led to a bit of weight loss, enabling even faster running times.

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    Tough Mudder:

    What a great invention! Running 12 miles with a bunch of friends – braving mud baths, monkey bars, razor wire, and electrocution – strikes me as a fine way to spend a Saturday morning. I have completed two this year and am planning many more.

    Featured photo credit: Kansas City Business Journal via bizjournals.com

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    Ben Legg

    CEO of Adparlor

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    Last Updated on January 14, 2019

    7 Ways To Make Exercise Fun For Everyone

    7 Ways To Make Exercise Fun For Everyone

    From Atkins to Paleo to eating gluten-free despite not being one of the rare few people afflicted with celiac disease, fad diets are everywhere. It drives me crazy because I believe these diets do more harm than good. Your body is made up of a variety of vitamins, nutrients, and minerals, and losing weight healthily isn’t possible when you fill your body with unnecessary synthetic plastics, sugars, and powders. There’s no easy button in life.

    What you need to do is exercise, which isn’t very appealing to many people. Workouts take work, so there’s already a stigma involved in going to the gym. Starting a healthy workout regimen becomes easier when you make it fun. If you want to live long and prosper, get off the couch and try these methods to turn your workout into a playout.

    1. Take the scenic route.

    Walking is an easy way to transition to a healthy lifestyle, and it’s free. Not only do you burn calories (check out this calculator for how many calories you burn based on your weight), but you see the world in a different way. Hiking in nature is great if you have access to it, but don’t let living in an urban area deter you from walking.

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    Whenever I’m creatively stuck I get my head straight by walking a couple of miles. It’s also how I discover new paths, meet new people, and stumble upon hole-in-the-wall spots I never would have found otherwise. You could drive past the same place every day and never appreciate the beauty, nor even notice it’s there.

    2. Distract yourself.

    No matter what exercise routine you choose, use the time to meditate. You may wonder how marathon runners are able to put so many miles on their bodies. It’s because the pain from running that you avoid is something they’ve learned to harness to enter a transcendental state. If you’re aware of the benefits of meditation and exercise but don’t have time to do both, you can combine them, killing two birds with one healthy stone.

    3. Listen to music or podcasts.

    There are few experiences in life more pleasurable than turning up the music and drowning out the world around you. With so many podcasts and music apps available on your smartphone, you can easily find entertainment options perfectly suited to your personal tastes. Never worry what people may think of you when working out;instead, crank up the volume and get lost in your own world. You’ll be in shape before you know it.

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    4. Bring a friend.

    Some people can’t go anywhere alone. While I highly recommend dining out and seeing a movie in a theater alone, having company while exercising is very helpful. It allows you to pace yourself with someone else, and gives you a coach to motivate and push harder than you may have on your own.

    Many exercises are safer when done with a friend, and some sports can only be played with another person. Involving others in your goals can mean the difference between success and failure. Just remember to continue exercising if the other person flakes, or they’ll be in control of your health.

    5. Accessorize.

    There are accessories that can make exercise easier, and sometimes buying a new toy can add some much-needed fun to your routine. With apps like RunKeeper and Nike+, your smartphone is capable of tracking your vitals and progress. Wrist weights can add a new dimension to your workout, and, if you exercise at night, a headlamp can help you see what’s in front of you so you don’t trip.

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    For urban runners and power-walkers, one of the biggest obstacles is other people. It’s difficult to get in your meditative zone and enjoy your music when you constantly have to dodge people. To resolve this vexing issue, Runbell, a startup in Tokyo, has developed the runner’s version of the bicycle bell. With this lightweight brass bell warning people you’re approaching from behind, you’re free to maintain your transcendental state while continuing your workout. Head to their Kickstarter campaign to pledge your support.

    6. Compete.

    A little healthy competition can motivate you to push yourself further in your workout regimen. There are apps like Zombies, Run! which turns your run into a video game, and MyFitnessPal which allows you to connect with others in the exercise community. Whether you’re directly competing with a friend, an online community, or against your previous self, setting goals is the key to reaching them. Running with no destination can feel like an impossible task, and it’s easy to get distracted.

    7. Relax.

    The best part about exercising is how much you enjoy the downtime. If you think laying on your couch all day is enjoyable, it has nothing on that hour you spend as a couch potato after a rigorous workout. Jay-Z said it best, “in order to experience joy, you need pain.” The harder you push yourself while exercising, the better you’ll feel when you’re relaxing.

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    With that said, don’t relax too much, or it loses the effect. It’s okay to indulge every so often. Treat yourself to some junk food you’re craving, imbibe a drink here and there, and spend a day vegging out on your couch. Staying healthy doesn’t have to be torture. Just turn down when you can and dedicate some time to better the health of your body. You only get one.

    Featured photo credit: tpsdave via pixabay.com

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