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7 Ways to Utilize SEO Services

7 Ways to Utilize SEO Services

Optimizing your website for search engines is not an easy thing to do. That’s where you need to seek the assistance of professional SEO services. However, hiring an SEO service provider is not in a position to deliver you the best results. Instead, you need to have a clear understanding of how to utilize the SEO services that you select.

Here is a list of methods that you can follow in order to utilize the SEO services and get the best results in the long run.

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Approach the keywords strategically

First of all, you need to check whether the SEO service provider you select approaches the keywords strategically. Without conducting proper keyword research, all your SEO efforts would be in vain. In other words, the keyword research has the potential to lay the groundwork for the SEO campaign of your business. The keyword research should focus more on selecting specific keywords, which can create a positive impact on the business. Even though vague keywords can deliver positive results, the effectiveness associated with them is extremely low.

More focus on local SEO

Leading search engines such as Google have taken necessary measures to make life easy for search engine users. As a result, it is important for you to find an SEO service provider that pays special attention towards local SEO. This will help your business to enhance visibility among local customers. As a result, you will be able to experience a variety of benefits in the long run as well. Moreover, the recent changes in search engine algorithms have created an ideal platform for local SEO and you can think of taking the maximum benefit out of it.

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Use original content

If you have duplicate content on your website, it is likely to be banned by leading search engines. Therefore, you should be extremely careful about the originality of content that you have on your website. On the other hand, copying content from other websites can lead you towards copyright infringement as well. The search engines are smart enough to figure out the websites that have duplicate content. When such a website is detected, necessary steps are taken to remove it from the search engine results pages. Plenty of tools are available for you to check the originality of content and you can think of using them as well.

Optimize the navigation of the website

As mentioned earlier, search engines tend to give priority towards the websites that offer a better user experience when indexing search engine results in pages. There is a strong relationship in between the navigation of your website and user friendliness. Therefore, you should think of optimizing the navigation of your website as well. It is better to put yourself in the shoes of your potential customers to figure out whether your website is user-friendly or not. The SEO service provider you select should have the ability to assist you with it.

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Enhance the load speed of the website

This factor can also contribute a lot towards the user experience. That’s the main reason why website owners tend to spend a lot of money in order to enhance the loading speeds of their websites. Enhancing the load speed of your website would not just assist you to get it ranked on the top positions of search engine results. You will also be able to increase the rate of converting your website visitors into customers.

Earn links instead of purchasing them

The SEO service provider you select should never spend money in order to purchase links. Instead, the service provider should take necessary measures in order to assist you to earn links. This will assist you to get your website ranked high on search engine results pages with minimum hassle.

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On the other hand, purchasing links is marked as illegal by the Google Webmaster Guidelines. The search engines detect unnatural, manipulative and suspicious links and websites as well, so remember that your network security is always first. If you add them on your website, you would definitely get penalized in the future.

Be natural with the website as much as possible

Last but not least, you need to be careful in let your SEO service provider optimize the website using natural methods as much as possible. Otherwise, you will annoy visitors who come to the website. This can create a negative impact on the search engine rankings. Search engine optimization in today’s world is all about improving the user experience and usability of the website. Therefore, all the changes that you do to the website should have the potential to make people happier.

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Last Updated on March 12, 2019

20 Inspiring Vision Statement Examples (2019 Updated)

20 Inspiring Vision Statement Examples (2019 Updated)

There is normally a lengthy list of things you need to consider when starting a business, and if you don’t manage them properly, your excitement can quickly turn into overwhelm. What can support you to stay inspired and on the right track when starting out? You guessed it: this is your vision statement.

What Is a Vision Statement?

A vision statement is like a photograph of your future business, which gives your business shape and direction.

A vision statement provides the direction and describes what the founder wants the organization to achieve in the future; it’s more about the “what” of a business. It is different from a mission statement, which describes the purpose of an organization and more about the “how” of a business.

If you were to take a photo of your future business now, what would it look like? What do you want your business to be recognized for one day?

You need to have a crystal clear vision when you start out, otherwise you can get easily lost in deciding the best way forward. When you are making strategic decisions for your business and even daily operation decisions, your vision statement will give you the inspiration and targeted direction you need.

The Importance of a Vision Statement

Without a vision statement, your business will lack motivation to keep going.

If you don’t aim for anything, you might not hit anything. The more specific and clear you are, the better your chances are at seeing your vision turn into reality.

The importance of a vision statement cannot be overlooked; not only does it provide long term direction and guidance, but it also gives you the inspiration and the necessary energy to keep going when you feel lost.

Always keep your vision statement alive by revisiting it regularly and communicating your vision with other members of the team, to inspire and motivate them as well.

How to Craft an Inspiring Vision Statement

1. Dream big and use clear language

An inspiring vision statement should inform a clear direction and priorities for the organization, while challenging all the team members to grow together. Based on our expert sources’ advice, we’ve got some great tips for you:

  • Imagine how you want the business to be like in five to ten years.
  • Infuse the business’ values in the statement.
  • Make sure that the statement is implying a clear focus for the business.
  • Write your vision statement in the present tense.
  • Use clear and concise language.
  • Ensure the statement is easily understood.

There are many different types of vision statements and there is no wrong or right way to do it. The most important thing is to resonate with it. It will always inspire you and give you a clear targeted direction.

2. Get inspirations from the successful companies.

Having researched on a number of successful companies’ vision statements, I’ve shortlisted 20 good examples for the new startups:

Short vision statements made up of a few words only:

1. Disney

To make people happy.

2. Oxfam

A just world without poverty.

3. Ikea

To create a better every day life for the many people.

Quantitative statements are based on numbers, quantities:

4. Microsoft

Empower every person and every organization on the planet to achieve more.

    5. Nike

    Bring inspiration and innovation to every athlete* in the world. (*If you have a body, you are an athlete.)

      Qualitative statements are based on qualities that you want to have:

      6. Ford

      People working together as a lean, global enterprise to make people’s lives better through automotive and mobility leadership.

      7. Avon

      To be the company that best understands and satisfies the product, service and self-fulfillment needs of women—globally.

      Competitor based statements – this type is becoming less common, but famous examples are:

      8. Honda – in 1970

      We will destroy Yamaha.

      9. Nike – in 1960s

      Crush Adidas.

        10. Philip Morris – in 1950s

        Knock off RJR as the number one tobacco  company in the world.

        Role Model Vision Statements – using another company as an example:

        11. Stanford University – in the past

        To become the Harvard of the West.

        12. Reach for Success – in the past

        To become the next Tony Robbins in self development.

        Internal Transformations vision statements:

        13. Apple

        To produce high-quality, low cost, easy to use products that incorporate high technology for the individual.

        14. Giro Sport Design

        To make sure that riding is the best part of a great life.

        15. Tesla

        To accelerate the world’s transition to sustainable energy.

        16. Sony

        To be a company that inspires and fulfills your curiosity.

        17. Facebook

        To give people the power to share and make the world more open and connected.

          Longer and more detailed vision statement:

          18. Walmart

          To give customers a wide assortment of their favorite products, Every Day Low Prices, guaranteed satisfaction, friendly service, convenient hours (24 hours, 7 days a week) and a great online shopping experience.

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          19. Coca Cola

          To achieve sustainable growth, we have established a vision with clear goals:

          Profit: Maximizing return to share owners while being mindful of our overall responsibilities.

          People: Being a great place to work where people are inspired to be the best they can be.

          Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy peoples; desires and needs.

          Partners: Nurturing a winning network of partners and building mutual loyalty.

          Planet: Being a responsible global citizen that makes a difference.

            20. Heinz

            Our VISION, quite simply, is to be: “The World’s Premier Food Company, Offering Nutritious, Superior Tasting Foods To People Everywhere.” Being the premier food company does not mean being the biggest but it does mean being the best in terms of consumer value, customer service, employee talent, and consistent and predictable growth.

            The Bottom Line

            Remember, always keep your vision statement up-to-date to direct your company’s actions.

            Remember, once you reach your vision, it needs to be changed. General Motors overtook Ford as #1 automotive company in the world because once Ford’s goal was reached, they never updated it.

            Keep your vision statement alive and visibly in front of you, revisit it and let it help direct your actions and activities. This is the fun part: this is where you get to dream really big and allow your imagination to fly as high as you want.

            Don’t hold back, let your creative juices flow and give yourself permission to explore what is possible for your business.

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            To your success!

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