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7 Ways to Utilize SEO Services

7 Ways to Utilize SEO Services

Optimizing your website for search engines is not an easy thing to do. That’s where you need to seek the assistance of professional SEO services. However, hiring an SEO service provider is not in a position to deliver you the best results. Instead, you need to have a clear understanding of how to utilize the SEO services that you select.

Here is a list of methods that you can follow in order to utilize the SEO services and get the best results in the long run.

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Approach the keywords strategically

First of all, you need to check whether the SEO service provider you select approaches the keywords strategically. Without conducting proper keyword research, all your SEO efforts would be in vain. In other words, the keyword research has the potential to lay the groundwork for the SEO campaign of your business. The keyword research should focus more on selecting specific keywords, which can create a positive impact on the business. Even though vague keywords can deliver positive results, the effectiveness associated with them is extremely low.

More focus on local SEO

Leading search engines such as Google have taken necessary measures to make life easy for search engine users. As a result, it is important for you to find an SEO service provider that pays special attention towards local SEO. This will help your business to enhance visibility among local customers. As a result, you will be able to experience a variety of benefits in the long run as well. Moreover, the recent changes in search engine algorithms have created an ideal platform for local SEO and you can think of taking the maximum benefit out of it.

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Use original content

If you have duplicate content on your website, it is likely to be banned by leading search engines. Therefore, you should be extremely careful about the originality of content that you have on your website. On the other hand, copying content from other websites can lead you towards copyright infringement as well. The search engines are smart enough to figure out the websites that have duplicate content. When such a website is detected, necessary steps are taken to remove it from the search engine results pages. Plenty of tools are available for you to check the originality of content and you can think of using them as well.

Optimize the navigation of the website

As mentioned earlier, search engines tend to give priority towards the websites that offer a better user experience when indexing search engine results in pages. There is a strong relationship in between the navigation of your website and user friendliness. Therefore, you should think of optimizing the navigation of your website as well. It is better to put yourself in the shoes of your potential customers to figure out whether your website is user-friendly or not. The SEO service provider you select should have the ability to assist you with it.

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Enhance the load speed of the website

This factor can also contribute a lot towards the user experience. That’s the main reason why website owners tend to spend a lot of money in order to enhance the loading speeds of their websites. Enhancing the load speed of your website would not just assist you to get it ranked on the top positions of search engine results. You will also be able to increase the rate of converting your website visitors into customers.

Earn links instead of purchasing them

The SEO service provider you select should never spend money in order to purchase links. Instead, the service provider should take necessary measures in order to assist you to earn links. This will assist you to get your website ranked high on search engine results pages with minimum hassle.

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On the other hand, purchasing links is marked as illegal by the Google Webmaster Guidelines. The search engines detect unnatural, manipulative and suspicious links and websites as well, so remember that your network security is always first. If you add them on your website, you would definitely get penalized in the future.

Be natural with the website as much as possible

Last but not least, you need to be careful in let your SEO service provider optimize the website using natural methods as much as possible. Otherwise, you will annoy visitors who come to the website. This can create a negative impact on the search engine rankings. Search engine optimization in today’s world is all about improving the user experience and usability of the website. Therefore, all the changes that you do to the website should have the potential to make people happier.

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Erick Clifford

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Last Updated on December 4, 2020

13 Critical Things to Consider Before Switching Careers

13 Critical Things to Consider Before Switching Careers

Do you have a path not taken? Maybe you had big career dreams when you were younger, but somehow they didn’t materialize.

Maybe you took your first job, thinking it would be a stepping stone to a better job. It seemed like a good idea at the time, you recall, except the better job never came along. Or perhaps, saddled with student loans, you took a job that helped you pay them off. You paid them all right, but now you feel stuck in a career you don’t really like.

The average person spends 90,000 hours in their lifetime at work[1]. That’s too much time to be doing anything you don’t love!

Is it time to think about switching careers? Here are 13 things to do when making the big leap.

Diagnose Your Current Work Situation

Before switching careers, it’s important to figure out why you’re currently unhappy so you don’t step into another situation that isn’t right for you. Start with these considerations before making any big decisions.

1. What Are You Passionate About?

It’s somewhat shocking, but research shows 87 percent of workers have no passion for their jobs[2]. Passion can be measured many ways, and one person’s passion is another’s poison. Still, if you believe in your company’s core mission, it really helps.

How can you find your passion? You may have to switch careers. Try to arrange informational interviews with as many people as you can who work in the field of your dreams to be certain that making the switch will make you feel more engaged with your work.

Your aim: To be as happy walking into the office on Monday morning as you are leaving the premises on Friday afternoon. When you love your job, no day feels too daunting. When you love your job, it doesn’t feel like work.

Need a little help finding your passion? This article can help: How to Find Your Passion and Live a Fulfilling Life

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2. Can You Keep up With Technology?

Are you keeping up with it? And is your current company supporting your efforts? The speed of technology is so fast that many companies today can’t keep up. This may result in anxiety among the company’s leadership. The sense of anxiety can filter down and impact the workers. Morale is low, and everyone fears for their job.

When switching careers, try to find a company that will allow you to learn as you grow. It also helps to consider yourself a lifelong learner. These days, we all have to be.

Invest the Time to Dream Big

If you’re now sure of why you want to make a move, it’s time to dig into your dreams to find exactly which direction to go.

3. What Does Your Vision Look Like?

Athletes visualize their signature moves. Politicians fantasize about winning. Your task is to visualize your dream. Where do want to be working five years from now? Ten years from now? Fifteen years from now? Figure out what your titles will be at each point along your new trajectory. Will you be living in your current geographical area or will you have moved?

Ask yourself the hard questions as well. Can you afford to switch careers right now? Will you be making more money or less than you currently do? How will you support those who depend on you?

Once you have your vision clearly committed to paper, run your vision by a few of the people who know you best. Do your friends encourage you to pursue your vision? (If they don’t, consider finding more supportive friends.)

4. Do You Know What to Expect?

It’s harder to switch careers than to find a new job in your current field. You may have to accomplish the move in several discreet steps. Will making a lateral move at your current company take you one step closer to your ultimate goal?

In addition to researching your dream field online, try to surround yourself with some friends who have recently switched careers. After you have formed a rough idea of the steps you will need to take to get from where you are now to your new career, consider committing it to an action plan. The more concrete you can make your Plan, the better.

Should you be attending more networking events? Do you need to burnish your online profile? Commit to action steps, and then put those steps into your daily calendar. You’re going to do this!

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If, for instance, you’ve decided to move from marriage counseling to financial planning — you’ve seen enough divorces resulting from money matters to know there’s a better way to help people — your listening skills and discretion will be an asset. Your research will reveal whether you need specialized training or licensing to qualify. If so, go online and add your name to every list you can find to learn more information. Start calculating how to pay for your courses. A bonus you’ll get with continuing ed courses: you’ll gain access to a strong peer network.

Take Action

Time to make the move. Start considering how you will approach these steps to get where you want to go.

5. Who Will Support You?

What if, early in your career, you made a job switch that you regret? Now is the time to call your ex-boss and try to get together for lunch or a cup of coffee. Let them know you are thinking of making a U-turn back to your former field.

What if your sister disapproves of every idea you have? Either resolve to avoid her for the next 12 months or call her right now — and tell her you’re switching careers and you don’t care whether she approves! Keep all naysayers at a distance during this transition time.

6. What Can You Do Each Day to Accomplish Your Dream?

Switching careers can be quite time-consuming, but if you break down the task into small chunks, tracking your progress as you go, you’ll have a better chance of success. Whether you spend a few hours today googling your dream career, or refurbish your LinkedIn profile to emphasize the skills you have that will help you land this new job — just keep at it.

Career-switcher’s hint: Working on your new dream for one hour each day is more productive than spending 12 hours working at it on a Sunday. The more committed you are to achieving your goal, the faster it will happen.

7. Does Your Resume Highlight the Correct Skills?

First, research the qualifications of the position you hope to land. Then, look for ways to mesh them with your own skills. While some careers require specific degrees and credentials, there are many positions you can transition into that require no additional education. Sometimes, what you bring from your own background is perfect.

Take inventory of all the hard and soft job skills you possess. For the skills you don’t have, put a plan in place to acquire them!

Highlight your qualifications in a way that makes a well-argued case for your compatibility with the organization and the position you’re after. Keep in mind that all employers look for candidates with skills that show leadership and the ability to solve problems, persevere through challenges, and get results.

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Refine the skills on your resume to incorporate these resume “musts.” Make sure, though, to only claim skills you truly possess. Unless you’re proficient in a software program or are fluent in a second language, leave any mention of them off.

Switching Careers Shortcuts

When switching careers, there are ways to make it easier. Look into these questions to see what can work for you in your search.

8. Do You Have Any Contacts in Your Desired Career?

People are remarkably forthcoming on their LinkedIn profiles. This helps when you search out employees in your dream field or a targeted company. But before you take full advantage of online networking, first make sure that your profile content is fresh.

Curate all social media accounts to reflect your new direction. Social media can increase your networking opportunities exponentially. Comment on the posts of your targeted contacts and pose pertinent questions to get on their radar.

9. Are You Networking Enough?

While it may be considered old-school to tap your organically grown (offline) network, it still comes with the best odds of success. Reach out to your friends and acquaintances with industry connections who can help you make a connection.

Make a point of meeting face-to-face with anyone who can offer you a lead or provide a reference. You never know what kind of opportunity will unfold from these offline connections.

Learn more about networking here: How to Network So You’ll Get Way Ahead in Your Professional Life

10. How Can You Become an Expert in Your New Field?

Start building the skills you’ll need to make your career switch. LinkedIn and many other providers offer online courses in everything from accounting software to mastering Excel. For extra credit, see if you can find classes that award online badges for completing each course. Don’t be shy about adding these certificates to your online profile.

Read trade magazines and study up on industry trends. Write and post articles on timely topics. Develop an online presence in the field of your dreams.

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11. Are You Willing to Put Yourself out There?

Nonprofit organizations often look for volunteers to help them with their outreach, social media, fundraising, and more. Once you’ve mastered the needed skills, be sure to have the head of the organization or a board member write a glowing recommendation for you.

Depending on your desired career, it may be possible to take on a contract assignment at a company where you learn on the job. A freelance gig allows you to polish your skills, make connections, and prove you’re serious about this career change.

For example, if your dream is to transform your knack for attracting followers through pithy postings into a career as a social media manager, don’t be afraid to pitch your services. Most companies need someone to manage their online presence and may welcome your fresh new strategy.

Switching Careers Results

Now that you’ve taken the steps to switch careers, bask in the success you’ve found in doing so.

12. How Can You Reward Yourself?

Set whatever benchmarks you need to achieve as you embark on switching careers, and think of them as cause for mini-celebrations. Find frugal ways to reward yourself.

However, hold out for the big, pop-the-champagne celebration until you land your dream job.

13. Has the Risk Paid Off?

People who prefer to play it safe throughout their careers often fall short of their potential. Research shows the primary reason executives derail is an inability to change[3]. It takes a large measure of courage to pursue a new path. And when you succeed, it fuels your confidence.

You have an air of self-assurance about you and a can-do spirit that stands out. And best of all, you’ll have moved from a dead-end or lackluster job to one into which you can pour your passion and realize the feeling of self-fulfillment.

The Bottom Line

Don’t be afraid to switch your career path once you’ve outgrown the one you’re in. Set out to intentionally pursue career satisfaction and you’ll reap great rewards by realizing the joys of job satisfaction.

More Tips on Switching Careers

Featured photo credit: Kevin Bhagat via unsplash.com

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