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4 Tips to Boost Your Content Marketing Strategy With Video Content

4 Tips to Boost Your Content Marketing Strategy With Video Content

Also called inbound marketing, content marketing gives businesses a way to attract customers who are already seeking solutions that the company’s services or products can offer. Businesses use text, graphics, and of course, videos to attract attention and increase interest. Since video consumes the bulk of internet usage, it’s only sensible to consider offering the kind of content that potential customers are likely to favor. Video content marketing offers all of the advantages of text and graphics, so that it can both show and communicate an idea or tell an engaging story.

In particular, video marketing has received a lot of attention lately because of its effectiveness and popularity with internet users, and here are the reasons for that:

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  • Better conversion rates. According to Hubspot, adding a video to a sales page can boost conversion rates by as much as 80 percent.[1]
  • More social shares. Additionally, over 90 percent of mobile device users say they share videos with other people.
  • Increased internet traffic. According to YouTube, video consumption on this site has just about doubled each year.

4 Exciting Ways to Benefit From Video Content Marketing

    Image Via  Animatron.com

    Could your company’s marketing offer you a better ROI if you added video content?[2] Consider some tested ways to utilize videos in order to increase website traffic, bring in more leads, and close more deals:

    1. Use video to improve SEO

    Major search engines have begun to reward quality content, lower bounce rates, and higher CTRs. These are all benefits that videos on your website can provide. In addition, YouTube, the video site that Google owns, ranks only behind Google in the number of searches that its own search engine handles. Videos that rank well on YouTube also tend to rank very well in Google. It might help to produce shorter videos for social networks and YouTube, and then to include longer and more in-depth content on the company’s website.

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    2. Incorporate videos into newsletters and other online correspondence

    Videos don’t just enjoy a higher CTR when they are found in searches; they also boost the performance of emails and other online messages.[3] Consider adding videos to your newsletter, promotional emails, and even text messages. Make sure the subject line of the message highlights the value of the video inside. If the content delivers that value, your ROI from subscribers should skyrocket.

    3. Use videos to enhance sales promos

    If you intend to offer a promotional sale in order to boost revenues, it only makes sense to make your content marketing of that promotional effort as effective as possible. Why does video improve conversions? It helps increase the amount of time that visitors stay on a page and reduces bounce rates. This gives you more time to communicate your marketing message. At the same time, videos offer an effective way to communicate very well in a short amount of time.

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    4. Make videos to improve customer service

    Do online customers have trouble with your order process or frequent questions about the best ways to use your products? You can offer videos to help overcome these potential problems that can disrupt a sales funnel. This content can help enhance your customer service without forcing you or your team to spend more time answering emails or fielding phone calls. Helpful content can help you close more sales and turn new customers into repeat customers.

    It’s The Time to Benefit From Video Content Marketing

      Image Via Animatron.com

      Perhaps video is so effective because it combines words and graphics in a way that internet users find engaging. It appeals to both audio and visual learners. Whatever the reason, this kind of content has been proven to help generate more website visits and keep those visitors engaged longer. While your marketing strategy may also make use of text and pictures, you shouldn’t overlook the power of effective marketing with videos. Successful marketers will test out a mix of different types of content to find the perfect blend for their own campaigns.

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      Featured photo credit: Pixabay via pexels.com

      Reference

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      George Olufemi O

      Information Technologist

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      Last Updated on November 5, 2019

      How to Memorize a Speech the Smart Way

      How to Memorize a Speech the Smart Way

      Did you know that 75% of the population suffers from glossophobia? That scary sounding word is one of the most common phobia’s in the world, fear of public speaking.

      I’ll bet even as you are reading this, you are getting nervous thinking about giving a speech.

      I have got good news for you. In this article, I will share with you a step by step method on how to memorize a speech the smart way. Once you have this method down, your confidence in yourself to deliver a successful speech will increase substantially. Read on to feel well prepared the next time you have to memorize and deliver a speech.

      Common Mistakes of Memorizing a Speech

      Before we get to the actual process of how to memorize a speech the smart way, let’s look at the two most common mistakes many of us tend to make while preparing for a speech.

      Complete Memorization

      In an attempt to ensure they remember every detail, many people aim to completely memorize their speech. They practice it over and over until they have every single word burned into their brain.

      In many ways, this is understandable because most of us are naturally frightened of having to give a speech. When the time comes, we want to be completely and totally prepared and not make any mistakes.

      While this makes a lot of sense, it also comes with its own negative side. The downside to having your speech memorized word for word is that you sound like a robot when delivering the speech. You become so focused on remembering every single part that you lose the ability to inflect your speech to varying degrees, and free form the talk a bit when the situation warrants.

      Lack of Preparation

      The other side of the coin to complete memorization is people who don’t prepare enough. Because they don’t want to come off sounding like a robot, they decide they will mostly “wing it”.

      Sometimes they will write a few main points down on a piece of paper to remind themselves. They figure once they get going, the details will somehow fill themselves in under the big talking points while they are doing the talking.

      The problem is that unless this is a topic you know inside and out and have spoken on it many times, you’ll wind up missing key points. It’s almost a given that as soon as you are done with your speech, you’ll remember many things you should have brought up while talking.

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      There’s a good balance to be had between over and under preparing. Let’s now look at how to memorize a speech the smart way.

      How to Memorize a Speech (Step-by-Step Guide)

      1. Write Out Your Speech

      The first step in the process is to simply write out your speech.

      Many people like to write out the entire speech. Other people are more inclined to write their speech outline style. Whichever way your brain works best is the way you should write your speech.

      Personally, I like to break things down into the primary points I want to make, and then back up each major point with several details. Because my mind works this way, I tend to write out speeches, and articles for that matter, by doing an outline.

      Once I have the outline completed, I will then fill in several bullet points to back up each big topic.

      For instance, if I was going to give a speech on how to get in better shape my outline would look something like this:

      Benefits of being in shape

      • Point #1
      • Point #2
      • Point #3

      Exercise

      • Point #1
      • Point #2
      • Point #3

      Diet

      • Point #1
      • Point #2
      • Point #3

      Rest and hydration

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      • Point #1
      • Point #2
      • Point #3

      ConclusionNo need for points here, just a few sentences wrapping things up.

      As you might imagine, this step typically is the hardest because it’s not only the first step but it also involves the initial creation of the speech.

      2. Rehearse Your Speech

      Now that you’ve written your speech, or outline, it’s time to start saying it out loud. It’s completely fine to simply read what you’ve written line by line at this point. What you are working on doing is getting the outline and getting a feel for the speech.

      If you’ve written the entire speech out, you’ll be editing it while you are rehearsing it. Many times as we say things out loud, we realize that what we wrote needs to be changed and altered. This is how we work towards having a well rounded and smooth speech. Feel free to change things as needed while you are rehearsing your speech.

      If you are like me and you’ve written the outline, this is where some of the supporting bullet points will begin to come out. Normally, I will have written several bullet points under each main topic. But as I say it out loud, I will begin to fill in more and more details. I might scratch certain bullet points and add others. I might think of something new at this stage while I am listening to myself and want to add it.

      The key to remember here is that you laying the foundation for your awesome speech. At this point, it’s a work in progress, you are getting the key pieces in place.

      3. Memorize the Bigger Parts

      As you are rehearsing your speech, you want to focus on memorizing the bigger parts, or the main points.

      Going back to my example of how to get in better shape, I’d want to ensure I have memorized my primary points. These include the benefits of being in shape, exercise, diet, rest and hydration, and the conclusion. These are the main points I want to make and I will then fill in further details. I’ve got to ensure I know these very well first and foremost.

      By practicing your major points, you are building the framework for your speech. After you have this solid outline in place, you’ll continue by adding in the details to round things out.

      4. Fill In the Details

      Now that you have the big chunks memorized, it’s time to work on memorizing the details. These detail points will provide support and context for your major points. You can work on this all at once or break it down to the details that support each major point.

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      For example, the details I might have under the “exercise” big point might include such things as cardio, weights, how many times a week to exercise, how long to actually exercise, and several examples of actual exercises. In this example, I have 5 detail points to memorize to support my major point of “exercise”.

      It’s a good idea to test yourself regularly as you are rehearsing your speech. Ask yourself:

      What are the 5 detail points I want to talk about that support my 3rd main point?

      You need to be able to fire those off quickly. Until you can do this, you won’t be able to associate each of the details with the main point.

      You have to be able to have them grouped together in your mind so that it comes out naturally in your speech. So that when you think of main point #2, you automatically think of the 4 supporting details associated with it.

      Keep working at this stage until you can run through your speech completely several times and remember all of your big points and the supporting details.

      Once you can do that with relative ease, it will be time for the final step, working on your delivery.

      5. Work on Your Delivery

      You’ve got the bulk of the work done now. You’ve written your speech and rehearsed enough times to have not only your main points memorized but also your supporting details. In short, you should have your speech almost done.

      There’s one more step in how to memorize a speech the smart way. The final component is to work on how you deliver your speech.

      For the most part, you can go give your speech now. After all, you have it memorized. If you want to ensure you do it right, you’ll want to hone how you are delivering your speech.

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      You work on your delivery by rehearsing and running through it a number of times and making tweaks along the way. These tweaks or changes may be are’s where you’d want to pause for effect.

      If you’ve found you have used one word 5 times in one paragraph, you might want to swap it out for a similar word a few times to keep it fresh.

      Sometimes while working on this part, I’ve thought of a great story that’s happened to me that I can incorporate to make my point even better.

      When you work on your delivery, you are basically giving your speech a personality as well.

      The Bottom Line

      And there you have it, a step by step approach on how to memorize a speech the smart way.

      The next time you are asked to give a speech don’t let glossophobia rear its familiar head. Instead, remember this easy to use guide to help craft a powerful speech.

      Using the method shown here will help you deliver your next speech with increased confidence.

      More About Public Speaking

      Featured photo credit: Anna Sullivan via unsplash.com

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