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4 Tips to Boost Your Content Marketing Strategy With Video Content

4 Tips to Boost Your Content Marketing Strategy With Video Content

Also called inbound marketing, content marketing gives businesses a way to attract customers who are already seeking solutions that the company’s services or products can offer. Businesses use text, graphics, and of course, videos to attract attention and increase interest. Since video consumes the bulk of internet usage, it’s only sensible to consider offering the kind of content that potential customers are likely to favor. Video content marketing offers all of the advantages of text and graphics, so that it can both show and communicate an idea or tell an engaging story.

In particular, video marketing has received a lot of attention lately because of its effectiveness and popularity with internet users, and here are the reasons for that:

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  • Better conversion rates. According to Hubspot, adding a video to a sales page can boost conversion rates by as much as 80 percent.[1]
  • More social shares. Additionally, over 90 percent of mobile device users say they share videos with other people.
  • Increased internet traffic. According to YouTube, video consumption on this site has just about doubled each year.

4 Exciting Ways to Benefit From Video Content Marketing

    Image Via  Animatron.com

    Could your company’s marketing offer you a better ROI if you added video content?[2] Consider some tested ways to utilize videos in order to increase website traffic, bring in more leads, and close more deals:

    1. Use video to improve SEO

    Major search engines have begun to reward quality content, lower bounce rates, and higher CTRs. These are all benefits that videos on your website can provide. In addition, YouTube, the video site that Google owns, ranks only behind Google in the number of searches that its own search engine handles. Videos that rank well on YouTube also tend to rank very well in Google. It might help to produce shorter videos for social networks and YouTube, and then to include longer and more in-depth content on the company’s website.

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    2. Incorporate videos into newsletters and other online correspondence

    Videos don’t just enjoy a higher CTR when they are found in searches; they also boost the performance of emails and other online messages.[3] Consider adding videos to your newsletter, promotional emails, and even text messages. Make sure the subject line of the message highlights the value of the video inside. If the content delivers that value, your ROI from subscribers should skyrocket.

    3. Use videos to enhance sales promos

    If you intend to offer a promotional sale in order to boost revenues, it only makes sense to make your content marketing of that promotional effort as effective as possible. Why does video improve conversions? It helps increase the amount of time that visitors stay on a page and reduces bounce rates. This gives you more time to communicate your marketing message. At the same time, videos offer an effective way to communicate very well in a short amount of time.

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    4. Make videos to improve customer service

    Do online customers have trouble with your order process or frequent questions about the best ways to use your products? You can offer videos to help overcome these potential problems that can disrupt a sales funnel. This content can help enhance your customer service without forcing you or your team to spend more time answering emails or fielding phone calls. Helpful content can help you close more sales and turn new customers into repeat customers.

    It’s The Time to Benefit From Video Content Marketing

      Image Via Animatron.com

      Perhaps video is so effective because it combines words and graphics in a way that internet users find engaging. It appeals to both audio and visual learners. Whatever the reason, this kind of content has been proven to help generate more website visits and keep those visitors engaged longer. While your marketing strategy may also make use of text and pictures, you shouldn’t overlook the power of effective marketing with videos. Successful marketers will test out a mix of different types of content to find the perfect blend for their own campaigns.

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      Featured photo credit: Pixabay via pexels.com

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      George Olufemi O

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      Last Updated on September 10, 2018

      Overcoming The Pain Of A Breakup: 3 Suggestions Based On Science

      Overcoming The Pain Of A Breakup: 3 Suggestions Based On Science

      We thought that the expression ‘broken heart’ was just a metaphor, but science is telling us that it is not: breakups and rejections do cause physical pain. When a group of psychologists asked research participants to look at images of their ex-partners who broke up with them, researchers found that the same brain areas that are activated by physical pain are also activated by looking at images of ex-partners. Looking at images of our ex is a painful experience, literally.[1].

      Given that the effect of rejections and breakups is the same as the effect of physical pain, scientists have speculated on whether the practices that reduce physical pain could be used to reduce the emotional pain that follows from breakups and rejections. In a study on whether painkillers reduce the emotional pain caused by a breakup, researchers found that painkillers did help. Individuals who took painkillers were better able to deal with their breakup. Tamar Cohen wrote that “A simple dose of paracetamol could help ease the pain of a broken heart.”[2]

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      Just like painkillers can be used to ease the pain of a broken heart, other practices that ease physical pain can also be used to ease the pain of rejections and breakups. Three of these scientifically validated practices are presented in this article.

      Looking at images of loved ones

      While images of ex-partners stimulate the pain neuro-circuitry in our brain, images of loved ones activate a different circuitry. Looking at images of people who care about us increases the release of oxytocin in our body. Oxytocin, or the “cuddle hormone,” is the hormone that our body relies on to induce in us a soothing feeling of tranquility, even when we are under high stress and pain.

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      In fact, oxytocin was found to have a crucial role as a mother is giving birth to her baby. Despite the extreme pain that a mother has to endure during delivery, the high level of oxytocin secreted by her body transforms pain into pleasure. Mariem Melainine notes that, “Oxytocin levels are usually at their peak during delivery, which promotes a sense of euphoria in the mother and helps her develop a stronger bond with her baby.”[3]

      Whenever you feel tempted to look at images of your ex-partner, log into your Facebook page and start browsing images of your loved ones. As Eva Ritvo, M.D. notes, “Facebook fools our brain into believing that loved ones surround us, which historically was essential to our survival. The human brain, because it evolved thousands of years before photography, fails on many levels to recognize the difference between pictures and people”[4]

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      Exercise

      Endorphins are neurotransmitters that reduce our perception of pain. When our body is high on endorphins, painful sensations are kept outside of conscious awareness. It was found that exercise causes endorphins to be secreted in the brain and as a result produce a feeling of power, as psychologist Alex Korb noted in his book: “Exercise causes your brain to release endorphins, neurotransmitters that act on your neurons like opiates (such as morphine or Vicodin) by sending a neural signal to reduce pain and provide anxiety relief.”[5] By inhibiting pain from being transmitted to our brain, exercise acts as a powerful antidote to the pain caused by rejections and breakups.

      Meditation

      Jon Kabat Zinn, a doctor who pioneered the use of mindfulness meditation therapy for patients with chronic pain, has argued that it is not pain itself that is harmful to our mental health, rather, it is the way we react to pain. When we react to pain with irritation, frustration, and self-pity, more pain is generated, and we enter a never ending spiral of painful thoughts and sensations.

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      In order to disrupt the domino effect caused by reacting to pain with pain, Kabat Zinn and other proponents of mindfulness meditation therapy have suggested reacting to pain through nonjudgmental contemplation and acceptance. By practicing meditation on a daily basis and getting used to the habit of paying attention to the sensations generated by our body (including the painful ones and by observing these sensations nonjudgmentally and with compassion) our brain develops the habit of reacting to pain with grace and patience.

      When you find yourself thinking about a recent breakup or a recent rejection, close your eyes and pay attention to the sensations produced by your body. Take deep breaths and as you are feeling the sensations produced by your body, distance yourself from them, and observe them without judgment and with compassion. If your brain starts wandering and gets distracted, gently bring back your compassionate nonjudgmental attention to your body. Try to do this exercise for one minute and gradually increase its duration.

      With consistent practice, nonjudgmental acceptance will become our default reaction to breakups, rejections, and other disappointments that we experience in life. Every rejection and every breakup teaches us great lessons about relationships and about ourselves.

      Featured photo credit: condesign via pixabay.com

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