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4 Tips to Boost Your Content Marketing Strategy With Video Content

4 Tips to Boost Your Content Marketing Strategy With Video Content

Also called inbound marketing, content marketing gives businesses a way to attract customers who are already seeking solutions that the company’s services or products can offer. Businesses use text, graphics, and of course, videos to attract attention and increase interest. Since video consumes the bulk of internet usage, it’s only sensible to consider offering the kind of content that potential customers are likely to favor. Video content marketing offers all of the advantages of text and graphics, so that it can both show and communicate an idea or tell an engaging story.

In particular, video marketing has received a lot of attention lately because of its effectiveness and popularity with internet users, and here are the reasons for that:

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  • Better conversion rates. According to Hubspot, adding a video to a sales page can boost conversion rates by as much as 80 percent.[1]
  • More social shares. Additionally, over 90 percent of mobile device users say they share videos with other people.
  • Increased internet traffic. According to YouTube, video consumption on this site has just about doubled each year.

4 Exciting Ways to Benefit From Video Content Marketing

    Image Via  Animatron.com

    Could your company’s marketing offer you a better ROI if you added video content?[2] Consider some tested ways to utilize videos in order to increase website traffic, bring in more leads, and close more deals:

    1. Use video to improve SEO

    Major search engines have begun to reward quality content, lower bounce rates, and higher CTRs. These are all benefits that videos on your website can provide. In addition, YouTube, the video site that Google owns, ranks only behind Google in the number of searches that its own search engine handles. Videos that rank well on YouTube also tend to rank very well in Google. It might help to produce shorter videos for social networks and YouTube, and then to include longer and more in-depth content on the company’s website.

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    2. Incorporate videos into newsletters and other online correspondence

    Videos don’t just enjoy a higher CTR when they are found in searches; they also boost the performance of emails and other online messages.[3] Consider adding videos to your newsletter, promotional emails, and even text messages. Make sure the subject line of the message highlights the value of the video inside. If the content delivers that value, your ROI from subscribers should skyrocket.

    3. Use videos to enhance sales promos

    If you intend to offer a promotional sale in order to boost revenues, it only makes sense to make your content marketing of that promotional effort as effective as possible. Why does video improve conversions? It helps increase the amount of time that visitors stay on a page and reduces bounce rates. This gives you more time to communicate your marketing message. At the same time, videos offer an effective way to communicate very well in a short amount of time.

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    4. Make videos to improve customer service

    Do online customers have trouble with your order process or frequent questions about the best ways to use your products? You can offer videos to help overcome these potential problems that can disrupt a sales funnel. This content can help enhance your customer service without forcing you or your team to spend more time answering emails or fielding phone calls. Helpful content can help you close more sales and turn new customers into repeat customers.

    It’s The Time to Benefit From Video Content Marketing

      Image Via Animatron.com

      Perhaps video is so effective because it combines words and graphics in a way that internet users find engaging. It appeals to both audio and visual learners. Whatever the reason, this kind of content has been proven to help generate more website visits and keep those visitors engaged longer. While your marketing strategy may also make use of text and pictures, you shouldn’t overlook the power of effective marketing with videos. Successful marketers will test out a mix of different types of content to find the perfect blend for their own campaigns.

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      Featured photo credit: Pixabay via pexels.com

      Reference

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      George Olufemi O

      Information Technologist

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      Last Updated on January 21, 2020

      5 Proven Memorization Techniques to Make the Most of Your Memory

      5 Proven Memorization Techniques to Make the Most of Your Memory

      Do you forget stuff every now and then? Are you trying to enhance your memory but not sure how?

      All you need is the right memorization techniques to make the most of your memory.

      The human brain is fascinating. More specifically, the vast interconnections within our mind. Mendel Kaelen compares the human brain to a hill covered in snow,

      “Think of the brain as a hill covered in snow, and thoughts as sleds gliding down that hill. As one sled after another goes down the hill a small number of main trails will appear in the snow. And every time a new sled goes down, it will be drawn into preexisting trails, almost like a magnet. In time it becomes more and more difficulty to glide down the hill on any other path or in a different direction.”

      The intent of Kaelen’s discussion is to think of new ways to temporarily flatten the snow. Kaelen remarked,

      “The deeply worn trails disappear, and suddenly the sled can go in other directions, exploring new landscapes and, literally, creating new pathways.”

      The idea here is to temporarily rewire your brain, or as Michael Pollan remarked in How to Change Your Mind,

      “The power to shake the snow globe, disrupting unhealthy patterns of thought and creating a space of flexibility-entropy-in which more salubrious patterns and narratives have an opportunity to coalesce as the snow slowly settles.”

      So, how can we rewire our brain allowing deeply worn connections to disappear and new connections to form? The answer is quite simple. We must change the way we store information in our mind.

        Let’s examine 5 specific memorization techniques that will change the way you think and remember information.

        1. Build a Memory Palace

          What is it?

          The method of loci[1] (aka memory palace) is a method of memory enhancement using visualizations with the use of spatial memory. It uses familiar information about your environment to quickly recall information. It is a method that was discussed by Cicero in an ancient dialogue called De Oratore.

          How to use it?

          Ron White discusses in How to Memorize Fast and Easily: Build a Memory Palace, that it’s essentially a room or building that you have memorized and you use locations in the room to store data. Ron informs us,

          “You memorize locations in a room and then you later go back to those locations to retrieve the data that you want to remember.”

          Example

          An easy 5-step example, in the form of a Wiki, can be found at Artofmemory.com. Let’s examine the the steps:

          • Step 1. Choose a place that you know well. For example, your house or office.
          • Step 2. Plan the route and pick specific locations in your route. For example, your front door, bathroom kitchen, etc.
          • Step 3. Decide what you want to memorize. For example, geography, list of items, answers for a test, etc.
          • Step 4. Place one or two items, with a mental image, and place them in your memory palace. Exaggerate your images. For example, use nudity or crazy images forcing it to stick in your mind.
          • Step 5. Make the image into a mnemonic.

          You can learn more about this technique here: How to Build a Memory Palace to Remember More of Everything

          2. Mnemonic

            What is it?

            A mnemonic is a memory device that aids in retention and/or retrieval of information. Mnemonic systems are techniques consciously used to improve memory by helping us use information already stored in long-term memory to make memorization easier.[2]

            How to use it?

            Mnemonics make use of retrieval cues to encode information in our brain allowing for efficient storage and retrieval of the information. The trick is to learn how to easily create mnemonics. If you find that you struggle with creating your own, try the following website: Mnemonic Generator.

            Example

            I recently came across a video using mnemonics to memorize countries. Memorizing Countries using Mnemonics is a video created as an introduction to a class for using memory techniques to learn the names of countries on maps.

            I actively search for videos that provide enormous educational value, yet receive very little exposure. At the time of this writing, this video has received less than 4k views. Let’s examine the video.

            Goal: Create a mnemonic to memorize the countries in the Caribbean (just the countries you need to learn).

            Step 1. Looking at a map – write out each country (for which five were chosen).

            Cuba, Jamaica, Haiti, Dominican Republic, Puerto Rico.

            Step 2. Write the first letter of each country vertically.

            C

            J

            H

            D

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            P

            Step 3. Create a sentence or phrase.

            Cubs

            Just

            Hate

            Doing

            Push-ups

            Cubs just hate doing push-ups. (Cuba Jamaica Haiti Dominican Republic Puerto Rico)

            3. Mnemonic Peg System

              What is it?

              According to Artofmemory.com, a mnemonic peg system is a technique for memorizing lists and it works by memorizing a list of words that are easy to associate with the numbers they represent.[3] These objects are the pegs of the system.

              How to use it?

              The trick is to create a Number Rhyme System with each number having a rhyming mnemonic keyword.

              Example

              Let’s look at an example of a Number Rhyme System:[4]

              0 = hero

              1 = gun

              2 = shoe

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              3 = tree

              4 = door

              5 = hive

              6 = sticks

              7 = heaven

              8 = gate

              9 = line

              Another technique like the Peg system is the Number Shape System.[5] Here you are assigning mnemonic images based on the shape of the number. Watch the following video for an example of this system: Number Shape System for Memorizing Numbers.

              4. Chunking

                What is it?

                Chunking is a way to remember large bits of information by chunking them into smaller pieces of information. We are more likely to then remember the information when we put the small pieces back together to see the entire picture.

                How to use it?

                In the video Chunking – A Learning Technique, we can see that there are several ways to chunk information.

                Example

                Let’s examine a simple example using a nine-digit number.

                Step 1. What is the number you are trying to remember?

                081127882

                Step 2. Cut the number into smaller pieces through chunking.

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                081 – 127 – 882

                Let’s look at one more example from the same video.

                “Piano teachers will first demonstrate an entire song to students. They will then ask their students to practice one measure at a time. Once the part has been learned and the neural connections in the brain have been built, then students go on to the next measure. After all chunks have been played separately, they are combined until the entire piece is connected.”

                5. Transfer of Learning

                  What is it?

                  Transfer of learning is a way to learn something in one area and apply it in another. Authors of Thinking at Every Desk, Derek and Laura Cabrera inform us about the transfer of learning,

                  “If a student has a high transfer skills, she can learn one thing and then teach herself 10, 50, or 100 additional things.”

                  How to use it?

                  There are two specific ways to use it:

                  1. Vertical Transfer (aka Far Transfer). Think of learning something in grade school and applying it another grade or later in life.
                  2. Horizontal Transfer (aka Near Transfer). Think of learning a concept in history and applying it in math.

                  Example

                  I provide a detailed step-by-step example for this technique in this article:

                  Learn How to Learn: How to Understand and Connect Difficult Ideas Easily

                  The Bottom Line

                  The key to using the techniques discussed here is to remember that we must actively think about information.

                  We cannot simply drill information into our brain through rote memorization. We must change the way we think about memorization. We must find a way to “shake the snow-globe” in our mind or flatten the snow so that we can create new learning paths.

                  Or as Derek and Laura Cabrera point out, we must insert “Thinking” into the equation,

                  “Information X Thinking = Knowledge”

                  More About Enhancing Memories

                  Featured photo credit: Nong Vang via unsplash.com

                  Reference

                  [1] Remember Everything: Memory Palaces and the Method of Loci
                  [2] The Learning Center Exchange: 9 Types of Mnemonics for Better Memory
                  [3] Art of Memory: Mnemonic Peg System
                  [4] Art of Memory: Number Rhyme System
                  [5] Art of Memory: Number Shape System

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