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4 Tips to Boost Your Content Marketing Strategy With Video Content

4 Tips to Boost Your Content Marketing Strategy With Video Content

Also called inbound marketing, content marketing gives businesses a way to attract customers who are already seeking solutions that the company’s services or products can offer. Businesses use text, graphics, and of course, videos to attract attention and increase interest. Since video consumes the bulk of internet usage, it’s only sensible to consider offering the kind of content that potential customers are likely to favor. Video content marketing offers all of the advantages of text and graphics, so that it can both show and communicate an idea or tell an engaging story.

In particular, video marketing has received a lot of attention lately because of its effectiveness and popularity with internet users, and here are the reasons for that:

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  • Better conversion rates. According to Hubspot, adding a video to a sales page can boost conversion rates by as much as 80 percent.[1]
  • More social shares. Additionally, over 90 percent of mobile device users say they share videos with other people.
  • Increased internet traffic. According to YouTube, video consumption on this site has just about doubled each year.

4 Exciting Ways to Benefit From Video Content Marketing

    Image Via  Animatron.com

    Could your company’s marketing offer you a better ROI if you added video content?[2] Consider some tested ways to utilize videos in order to increase website traffic, bring in more leads, and close more deals:

    1. Use video to improve SEO

    Major search engines have begun to reward quality content, lower bounce rates, and higher CTRs. These are all benefits that videos on your website can provide. In addition, YouTube, the video site that Google owns, ranks only behind Google in the number of searches that its own search engine handles. Videos that rank well on YouTube also tend to rank very well in Google. It might help to produce shorter videos for social networks and YouTube, and then to include longer and more in-depth content on the company’s website.

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    2. Incorporate videos into newsletters and other online correspondence

    Videos don’t just enjoy a higher CTR when they are found in searches; they also boost the performance of emails and other online messages.[3] Consider adding videos to your newsletter, promotional emails, and even text messages. Make sure the subject line of the message highlights the value of the video inside. If the content delivers that value, your ROI from subscribers should skyrocket.

    3. Use videos to enhance sales promos

    If you intend to offer a promotional sale in order to boost revenues, it only makes sense to make your content marketing of that promotional effort as effective as possible. Why does video improve conversions? It helps increase the amount of time that visitors stay on a page and reduces bounce rates. This gives you more time to communicate your marketing message. At the same time, videos offer an effective way to communicate very well in a short amount of time.

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    4. Make videos to improve customer service

    Do online customers have trouble with your order process or frequent questions about the best ways to use your products? You can offer videos to help overcome these potential problems that can disrupt a sales funnel. This content can help enhance your customer service without forcing you or your team to spend more time answering emails or fielding phone calls. Helpful content can help you close more sales and turn new customers into repeat customers.

    It’s The Time to Benefit From Video Content Marketing

      Image Via Animatron.com

      Perhaps video is so effective because it combines words and graphics in a way that internet users find engaging. It appeals to both audio and visual learners. Whatever the reason, this kind of content has been proven to help generate more website visits and keep those visitors engaged longer. While your marketing strategy may also make use of text and pictures, you shouldn’t overlook the power of effective marketing with videos. Successful marketers will test out a mix of different types of content to find the perfect blend for their own campaigns.

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      Featured photo credit: Pixabay via pexels.com

      Reference

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      George Olufemi O

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      Published on May 26, 2020

      7 Most Effective Problem Solving Techniques That Smart People Use

      7 Most Effective Problem Solving Techniques That Smart People Use

      Problems are, by their very nature, problematic. There are life problems, work problems, creative problems, and relationship problems. When we’re lucky, intuition takes over, and we solve a problem right away. When we’re not so lucky, we get stuck.

      We might spend weeks or even months obsessing over how to write that term paper, get out of debt, or win back the love of our life. But instead of obsessing, let’s look at some effective problem solving techniques that people in the know rely on.

      Ideation Vs Evaluation

      It’s important to first understand and separate two stages of creativity before we look at effective problem solving techniques. Ideation is like brainstorming. It’s the stage of creativity where we’re looking for as many possible solutions as we can think of. There’s no judgment or evaluation of ideas at this stage. More is more.

      After we’ve come up with as many solutions as possible, only then can we move onto the evaluation stage. This is when we analyze each possible solution and think about what works and what doesn’t. Here’s when all those good ideas from ideation rise to the top and the outlandish and impractical ones are abandoned.

      7 Problem Solving Techniques That Work

      Everyone has different ways of solving problems. Some are more creative, some are more organized. Some prefer to work on problems alone, others with a group. Check out the problem solving techniques below and find one that works for you.

      1. Lean on Your Squad

      The first of our seven problem solving techniques is to surround yourself with people you trust. Sometimes problems can be solved alone, but other times, you need some help.

      There’s a concept called emergence that begins to explain why groups may be better for certain kinds of problem solving. Steven Johnson describes emergence as bottom up system organization.[1] My favorite example is an ant colony. Ants don’t have a president or boss telling them what to do. Instead, the complicated organization of the ant colony comes out of each individual ant just fulfilling their biological destiny.

      Group creativity can also take on an emergent quality. When individuals really listen to, support, and add onto each other’s ideas, the sum of that group creativity can be much more than what any individual could have created on their own.

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      Therefore, if you are struggling to solve a problem, you may want to find a group of people with whom you can collaborate, so you can start riffing with them about possible solutions.

      2. Regulate Your Emotions

      The next of the problem solving techniques is to be honest about how you’re feeling. We can’t solve problems as efficiently when we’re stressed out or upset, so starting with some emotional self-awareness goes a long way in helping us problem solve.

      Dr. Daniel Siegel famously tells us to “Name it to tame it.” [2] He’s talking about naming our feelings, which offers us a better chance of regulating ourselves. I have to know that I’m stressed or upset if I want to calm down quickly in order to get back to a more optimal problem-solving state.

      After you know how you’re feeling, you can take steps to regulate that feeling. If you’re feeling stressed out or upset, you can take a walk or try breathing exercises. Mindfulness exercises can also help you regain your sense of presence.

      3. Listen

      One thing that good problem solvers do is listen. They collect all the information they can and process it carefully before even attempting to solve the problem.

      It’s tempting to jump right in and start problem solving before the scope of the problem is clear. But that’s a mistake.

      Smart problem solvers listen carefully in order to get as many points of view and perspectives as possible. This allows them to gain a better understanding of the problem, which gives them a huge advantage in solving that problem.

      4. Don’t Label Ideas as Bad…Yet

      The fourth of the seven problem solving techniques is to gather as many possible solutions as you can. There are no bad ideas…yet.

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      Think back to the two stages of creativity. When we are in the ideation stage, we shouldn’t be evaluating each other’s ideas, input, and possible solutions.

      When we evaluate, judge, and criticize during the ideation stage, we inadvertently hamper creativity. One possible outcome of evaluating during ideation is creative suppression.[3]

      When someone responds to someone else’s creative input with judgment or criticism, creative suppression can occur if the person who had the idea shuts down because of that judgment or criticism.

      Imagine you’re at a meeting brainstorming ways to boost your sales numbers. You suggest hiring a new team member, but your colleague rolls their eyes and says that can’t happen since the numbers are already down.

      Now, your colleague may be 100% correct. However, their comment might make you shut down for the rest of the meeting, which means your team won’t be getting any more possible solutions from you.

      If your colleague had waited to evaluate the merits of your idea until after the brainstorming session, your team could have come up with more possible solutions to their current problem.

      During the ideation stage, more is more. We want as many ideas as possible, so reserve the evaluation until there’s no more ideating left to do.

      Another trick for better ideating is to “Yes And” each other’s ideas[4] In improvisation, there’s a principle known as “Yes And.” It means that one improviser should agree with the other’s idea for the scene and then add a new detail onto that reality.

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      For example, if someone says, “I can’t hear over your loud music,” the other person needs to go along with that idea and then add onto it. They might say, “Sorry, I’ll turn it down, but I don’t think everyone else here at the club will appreciate it.”

      Now the scene is getting interesting. We’re in a club, and the DJ is going to turn the music down. Playing “Yes And” with each other made the scene better by filling in details about who and where the improvisers are.

      Yes Anding also works well during ideation sessions. Since we’ve already established that we shouldn’t be evaluating each other’s ideas yet, Yes Anding gives us something we can do. We can see the merits of each other’s ideas and try to build on them. This will make all of our possible solutions more fully realized than a simple laundry list.

      5. Approach Problems With Playfulness

      Approaching problem solving too seriously can exacerbate the problem. Sometimes we get too fixated on finding solutions and lose a sense of playfulness and fun.

      It makes sense. When there are deadlines and people counting on us, we can try to force solutions, but stepping back and approaching problems from a more playful perspective can lead to more innovative solutions.

      Think about how children approach problem solving. They don’t have the wealth of wisdom that decades on this planet give. Instead, they play around and try out imaginative and sometimes unpractical approaches.

      That’s great for problem solving. Instead of limiting ourselves to how things have always been done, a sense of play and playfulness can lead us to truly innovative, out-of-the-box solutions.

      6. Let the Unconscious Mind Roam

      This may seem counterintuitive, but another technique to try when you become too fixated on a problem is to take a break to let the unconscious mind take over for a bit.

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      Our conscious brain can only handle a limited amount of information at a time. Plus, it’s energetically exhausting to use our conscious brain for problem solving. Think about a time when you were studying for a test. It’s draining.[5]

      But we’re in luck. There’s another part of our brain that isn’t draining and can integrate tons more information at a time—our unconscious.

      This is why you come up with your best ideas in the shower or on your way to work or while you’re jogging. When you give your conscious brain a break, your unconscious has a chance to sift through mounds of information to arrive at solutions.

      It’s how I write my articles. With my conscious brain, I think about which article I’m going to write. My problem is how to write it, so once I think carefully about the topic, I take a break. Then, the structure, sources, content, and sometimes phrasing happens in fits and starts while I’m not thinking about the article at all. It happens when I’m lying in bed, showering, and walking in the woods.

      The key is to get in the habit of practicing this alternation between conscious and unconscious problem solving and to absolutely not force solutions. Sometimes, you just need to take a little break.

      7. Be Candid

      The last of the problem solving techniques happens during the evaluation stage. If we’re going to land on the best possible solution to our problems, we have to be able to openly and honestly evaluate ideas.

      During the evaluating stage, criticism and feedback need to be delivered honestly and respectfully. If an idea doesn’t work, that needs to be made clear. The goal is that everyone should care about and challenge each other. This creates an environment where people take risks and collaborate because they trust that everyone has their best interest in mind and isn’t going to pull any punches.

      Final Thoughts

      In order to come up with the best solutions for problems, ideation and evaluation have to be two distinct steps in the creative process. Then, you should tap into some of the above techniques to get your ideas organized and your problems solved.

      Hopefully, these seven problem solving techniques will help your problems be less…problematic.

      More Tips for Problem Solving

      Featured photo credit: Daria Nepriakhina via unsplash.com

      Reference

      [1] Steven Johnson: Emergence
      [2] Dr. Dan Siegel: The whole-brain child
      [3] American Psychological Association: Creative mortification
      [4] Play Your Way Sane: And What?: Yes And
      [5] Daniel Kahneman: Thinking, Fast and Slow

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