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4 Tips to Boost Your Content Marketing Strategy With Video Content

4 Tips to Boost Your Content Marketing Strategy With Video Content

Also called inbound marketing, content marketing gives businesses a way to attract customers who are already seeking solutions that the company’s services or products can offer. Businesses use text, graphics, and of course, videos to attract attention and increase interest. Since video consumes the bulk of internet usage, it’s only sensible to consider offering the kind of content that potential customers are likely to favor. Video content marketing offers all of the advantages of text and graphics, so that it can both show and communicate an idea or tell an engaging story.

In particular, video marketing has received a lot of attention lately because of its effectiveness and popularity with internet users, and here are the reasons for that:

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  • Better conversion rates. According to Hubspot, adding a video to a sales page can boost conversion rates by as much as 80 percent.[1]
  • More social shares. Additionally, over 90 percent of mobile device users say they share videos with other people.
  • Increased internet traffic. According to YouTube, video consumption on this site has just about doubled each year.

4 Exciting Ways to Benefit From Video Content Marketing

    Image Via  Animatron.com

    Could your company’s marketing offer you a better ROI if you added video content?[2] Consider some tested ways to utilize videos in order to increase website traffic, bring in more leads, and close more deals:

    1. Use video to improve SEO

    Major search engines have begun to reward quality content, lower bounce rates, and higher CTRs. These are all benefits that videos on your website can provide. In addition, YouTube, the video site that Google owns, ranks only behind Google in the number of searches that its own search engine handles. Videos that rank well on YouTube also tend to rank very well in Google. It might help to produce shorter videos for social networks and YouTube, and then to include longer and more in-depth content on the company’s website.

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    2. Incorporate videos into newsletters and other online correspondence

    Videos don’t just enjoy a higher CTR when they are found in searches; they also boost the performance of emails and other online messages.[3] Consider adding videos to your newsletter, promotional emails, and even text messages. Make sure the subject line of the message highlights the value of the video inside. If the content delivers that value, your ROI from subscribers should skyrocket.

    3. Use videos to enhance sales promos

    If you intend to offer a promotional sale in order to boost revenues, it only makes sense to make your content marketing of that promotional effort as effective as possible. Why does video improve conversions? It helps increase the amount of time that visitors stay on a page and reduces bounce rates. This gives you more time to communicate your marketing message. At the same time, videos offer an effective way to communicate very well in a short amount of time.

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    4. Make videos to improve customer service

    Do online customers have trouble with your order process or frequent questions about the best ways to use your products? You can offer videos to help overcome these potential problems that can disrupt a sales funnel. This content can help enhance your customer service without forcing you or your team to spend more time answering emails or fielding phone calls. Helpful content can help you close more sales and turn new customers into repeat customers.

    It’s The Time to Benefit From Video Content Marketing

      Image Via Animatron.com

      Perhaps video is so effective because it combines words and graphics in a way that internet users find engaging. It appeals to both audio and visual learners. Whatever the reason, this kind of content has been proven to help generate more website visits and keep those visitors engaged longer. While your marketing strategy may also make use of text and pictures, you shouldn’t overlook the power of effective marketing with videos. Successful marketers will test out a mix of different types of content to find the perfect blend for their own campaigns.

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      Featured photo credit: Pixabay via pexels.com

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      Last Updated on July 11, 2019

      10 Best Brain Power Supplements That Will Supercharge Your Mind

      10 Best Brain Power Supplements That Will Supercharge Your Mind

      If you have watched movies like Limitless[1] (both the movie and television series) and Lucy,[2] then you have likely come across smart drugs or nootropics. In the movie Limitless, you are introduced to NZT-48 (known as MDT-48 in the book The Dark Fields), which grants heightened intellectual abilities allowing one to pattern-match at lighting speed.

      In the movie Lucy, you are introduced to the drug CPH4, which is actually based on a molecule that a pregnant woman produces after six weeks of pregnancy. The director of Lucy, Luc Besson, remarked,[3]

      “But it’s totally real, and it’s true that the power of this product for a baby is the power of an atomic bomb. It’s real. It’s totally real. So its not a drug in fact, it’s a natural molecule that pregnant women produce.”

      NZT-48 is fictional and CPH4 is a fictional drug based on a real substance. So, are there any real life smart drugs or brain boosters similar to either fictional drug? The answer is no. But powerful cognitive enhancing drugs do exist. And they are Nootropics.

      Nootropics

      Nootropics was coined by Romanian psychologist Corneliu E. Giurgea in 1972. The etymology of the word is nous or mind and trepein or to bend.[4] According to Smart Drug Smarts, nootropics is an umbrella term for a class of chemicals, some naturally-occurring and some man-made, that give cognitive benefits to the human brain. To be a nootropic, Giurgea found that the substance must meet five specific criteria:[5]

      1. Enhance memory and ability to learn.
      2. Help the brain function under disruptive conditions.
      3. Protect the brain from chemical and physical assaults.
      4. Increase the efficacy of neuronal firing control mechanisms.
      5. Possess few or no side effects and be virtually non-toxic.

      Let’s now examine the 10 best brain power supplements that will supercharge your mind and 4 bonus tips (in no particular order – meaning #1 is not better than #2 nor #10). Very few of the brain boosters listed can be purchased in a local brick and mortar store.

      For most, you will have to place an order online. However, be extremely cautious and diligently research each prior to ordering.

      For a more detailed breakdown of each brain booster in the form of a wiki, I recommend visiting the website BrainTropic[6]. I will provide a summary for each smart drug below. Summaries will be from BrainTropic unless otherwise stated. In addition, visit my website (you can find the link in my bio) as I regularly write and provide advice on nootropics.

      *Some of the supplements listed require a prescription and could be harmful. Consult with your doctor before consumption.

      1. Qualia Mind

      Qualia Mind is an extremely powerful smart drug created by Neurohacker packed with a variety of nootropics. It is a multi-nootropic leading to potential neurochemical and physiological enhancements.

      Qualia Mind is specifically designed to lift brain fog, amplify willpower, upgrade energy, heighten creativity, and promote mental clarity. No prescription is required.

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      Side effects: headaches, sleep disturbance, muscle tightness, and upset stomach.

      Summary
      • Type: Multi-Nootropic (crucial ingredients include: Acetyl-L-Carnitine, DL-Phenylalanine, N-Acetyl L-Tyrosine, Taurine, L-Theanine, Alpha GPC, Citicoline, Anhydrous Caffeine, Huperzine A, and more)
      • Good for: Energy, Focus, Learning, Memory, Motivation, and Physical Performance
      • Typical Dose: 7 capsules per day (maximum of 12)
      • Half-life: 4-6 hours

      You can learn more about Qualia Mind in Neurohacker.

      2. Modafinil

      Modafinil is a stimulant to treat narcolepsy and has been shown to enhance our cognitive functions. Sold under the names Vigil, Nuvigil or Provigil, has became one of the most popular cognitive enhancing drugs on the market.

      Bio-hacker and founder of Bulletproof Coffee, Dave Asprey, is just one of many advocating the drug. Some think Modafinil inspired the movie Limitless. For more on this discussion, read I Spent a Week on Nuvigil, the Drug From ‘Limitless’ and Modafinil: My Experience with the Real Life Limitless Pill by Joen Rude Falsner. Falsner remarked about Modafinil, it’s “Sort of like a real life pop-up blocker…”

      In the US, Modafinil is classified as Schedule IV Controlled Substance and a prescription is required for it. Potential side effects: headache, dizziness, nausea, diarrhea, nervousness, and trouble sleeping.

      Bonus Tip: Top Modafinil researchers have found that Modafinil combined with coffee can create a powerful combination.[7]

      Summary
      • Type: Stimulant
      • Good for: Energy, Focus, Learning, Memory, Motivation, and Physical Performance
      • Typical Dose: 50-200mg
      • Half-life: 15 hours

      3. Adrafinil

      Adrafinil is a stimulant that can increase energy and prevent fatigue. It is metabolized and converted into Modafinil. In fact, the effects are similar to Modafinil; however, it is not as strong. No prescription is required for Adrafinil in the US, Canada, or the UK.

      Potential side effects: headache, dizziness, nausea, diarrhea, nervousness, and trouble sleeping.

      Summary
      • Type: Stimulant
      • Good for: Energy, Focus, Learning, Memory, Motivation, and Physical Performance
      • Typical Dose: 150-600mg
      • Half-life: 1 hour

      4. Noopept

      According to braintropic.com, Noopept is a powerful synthetic nootropic with cognitive enhancement and neuroprotective properties. It was developed in Russia in the mid-1990s and is used as a prescription treatment for cognitive impairments. Researchers found that, in animal studies, Noopept has been shown to stimulate the expression of two chemicals: Nerve Growth Factor (NGF) and brain-derived neurotrophic factor (BDNF).[8]

      Potential side effects: headaches, restlessness, dizziness, and irritability.

      Summary
      • Type: Peptide
      • Good for: Anxiety, Energy, Focus, Learning and Memory
      • Typical Dose: 10-20 mg
      • Half-life: 30-60 minutes

      5. Adderall

      Adderall is a stimulant used to treat those with attention deficit hyperactivity disorder (ADHD). Adderall primarily increases the release to two specific neurotransmitters involved with ADHD: dopamine and norepinephrine.

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      For an interesting read on what Adderall does to the brain – to include a good discussion of the benefits and side effects of the drug – read What adderall does to your brain by Daniela Hernandez. Similar to Modafinil, some think the movie Limitless was inspired by Adderall.

      For more on this discussion, read Limitless: The Brain-Doping Movie We All Know Was Inspired by Adderall and The Drug From Limitless Is Available for Purchase on Your College Campus.

      Adderall is considered a Schedule II Controlled Substance and a prescription is required for it. This means anyone caught in possession of it without a prescription could face criminal charges. Potential side effects: irregular heartbeat, paranoia, headaches, restlessness, dizziness, lack of appetite, high risk of dependency, and irritability.

      Summary[9]
      • Type: Stimulant
      • Good for: Energy, Focus, Learning, Memory, Motivation, and Physical Performance
      • Typical Dose: 5-40 mg (Adderall XR is 5-60 mg)
      • Half-life: 4-6 hours (Adderall XR is 6-8 hours)

      6. Oxiracetam

      Oxiracetam was developed in the 1970s and is a synthetic derivative of the original nootropic – Piracetam. However, according to braintropic.com, Oxiracetam is more potent than Piracetam. Oxiracetam has been studied for treatment with those suffering from Alzheimer’s or memory.[10] No prescription is required for Oxiracetam.

      Potential side effects: no serious side effects – the most commonly reported side effect is headache.

      Summary
      • Type: Ampakine and Racetam
      • Good for: Energy, Focus, Learning and Memory
      • Typical Dose: 400-2400 mg
      • Half-life: 8 hours

      7. Bulletproof Coffee

      Dave Asprey (also an advocate for Modafinil) is the creator of Bulletproof Coffee. Asprey contends that Bulletproof Coffee is clean and tested for toxins.

      However, when you first read about Bulletproof Coffee, you hear about the combination of Butter – Oil – Coffee. That can’t be a good combination, right?

      Wrong. It is.

      Bulletproof Coffee has been found to help with weight loss, boost cognitive functioning, maintain mental clarity, and decrease brain fog. For more on Bulletproof Coffee, read What It’s Like To Drink Bulletproof Coffee Every Morning For Two Weeks by Chris Gayomali. Potential side effects: restlessness, anxiety, insomnia, and rapid heart rate.

      Summary[11]
      • Type: Stimulant
      • Good for: Mental Clarity, Decrease Brain Fog, and Weight Loss
      • Typical Dose: Varies by type of coffee (e.g. Coffee Pods or Brew)
      • Half-life: Varies

      8. Cellucor C4 Ultimate

      Cellucor C4 Ultimate is a powerful pre workout supplement. It provides an instant cognitive boost so that you can not only get the most out of your exercise training sessions, but also maximize your ability to learn (even during exercise).

      C4 Ultimate should be consumed 20-30 minutes prior to training. No prescription is required for C4 Ultimate.

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      Potential side effects: insomnia, diarrhea, dehydration, headaches, high blood pressure, and tingly or prickly sensations. To counter these side effects, read Pre-Workout Supplements: 6 Side Effects and How To Avoid Them by Matt Weik.

      Summary[12]
      • Type: Pre Workout (crucial ingredients include: Vitamin C, Vitamins B6 and B12, Niacin, Citrulline Malate, Caffeine Anhydrous, Taurine, Beta-Alanine, Creatine Nitrate, and N-Acetyl L-Tyrosine)
      • Good for: Energy, Pumps, Endurance, and Physical Performance
      • Typical Dose: 1 scoop with water
      • Half-life: Varies

      You can get Cellucor C4 Ultimate at Cellucor.

      9. Piracetam

      Piracetam is the first synthetic smart drug developed and is the compound that inspired the term nootropic. It was invented by the same individual who coined the term nootropic – Dr. Giurgea.

      According to Brain Tropic, Piracetam works by improving blood flow in the brain, boosts the production of crucial brain chemicals, and increases synaptic plasticity.[13] It requires a prescription in the UK and Australia and cannot be legally marketed in the US as a dietary supplement.

      Potential side effects: no serious side effects – the most commonly reported side effect is headache.

      Summary
      • Type: Ampakine and Racetam
      • Good for: Learning and Memory
      • Typical Dose: 1600-4800 mg
      • Half-life: 4-5 hours

      10. Qualia Focus

      Qualia Focus is another product offered by Neurohacker. It too is a multi-nootropic with powerful cognitive enhancements. While it is not as strong as Qualia Mind, it still upgrades your energy, heightens creativity, and promotes mental clarity at a lower cost than Qualia Mind. No prescription is required.

      Side effects: headaches, sleep disturbance, muscle tightness, and upset stomach.

      Summary
      • Type: Multi-Nootropic (crucial ingredients include: Acetyl-L-Carnitine, DL-Phenylalanine, N-Acetyl L-Tyrosine, Taurine, L-Theanine, Alpha GPC, Citicoline, Coffeeberry Energy, Ginko Biloba Leaf Extract, Huperzine A, and more)
      • Good for: Focus and Concentration, Memory, and Energy
      • Typical Dose: 5 capsules per day (maximum of 9)
      • Half-life: 4-6 hours

      You can learn more about Qualia Focus in Neurohacker.

      While the brain boosters listed above are not the smart drugs in Limitless or Lucy, they still provide you phenomenal results. To find out which of the 10 are the best for you, I suggest you do the following:

      1. Research each one diligently
      2. Test them out for yourself
      3. Try the following Bonus Tips along with your brain booster. In doing so, you will discover a pop-up blocker for your brain!

      Bonus Tips

      1. Take antacids to increase potency

      To increase the potency of a brain booster, ingest alkaline substances like antacids such as Tums or Alka-Seltzer. Read A Brief Guide to Non-medical Psychostimulant Use for more information.

      You should consult with your doctor as there could be serious side effects.

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      2. Take on an empty stomach

      You should take your brain booster on an empty stomach as this will further potentiate both the duration and effect of the drug. The exceptions are Qualia Mind and Focus. I recommend taking both with food as this will cause an upset stomach.

      However, you should consult with your doctor prior to taking any of the brain boosters listed and to identify the proper way to take each.

      3. Adderall alarm clock

      There is an interesting definition in the crowd-sourced online dictionary Urban Dictionary:[14]

      The Adderall Alarm Clock is defined as setting an alarm for an hour before you have to get up; upon waking, roll over and take your prescription stimulant of choice and go back to sleep. In about an hour, you wake up naturally with a smile on your face and a spring in your step.

      This actually works. Choose one of your brain boosters and try this out.

      However, you should consult with your doctor prior to attempting this as there could be serious side effects.

      4. Exercise sparks neurogenesis

      Exercise alone will provide similar benefits and could be substituted for any of the brain boosters listed. Exercise plus brain boosters provide even more cognitive enhancing benefits.

      One of the most powerful benefits exercise provides is that it sparks the production of brain-derived neurotrophic factor (BDNF) which brings about neurogenesis. Neurogenesis is the process by which new neurons are formed in the brain.[15]

      Dr. John Ratey discusses both neurogenesis and BDNF at length in his book Spark: The Revolutionary New Science of Exercise and the Brain. Ratey dubbed BDNF the master molecule and refers to it as “Miracle-Gro for the brain”. Linda Gabriel writes about BDNF in BDNF – Miracle-Gro for the Brain, “BDNF binds to receptors in the synapses between neurons, increasing voltage (yes your brain is electric!), and improving signal strength.”

      Featured photo credit: Josh Riemer via unsplash.com

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