Advertising
Advertising

7 Ways To Win With Influencer Marketing

7 Ways To Win With Influencer Marketing

Influencer marketing is a marketing technique that concentrates on specific individuals (or leaders) instead of the whole market to drive your brand’s message. It identifies the individuals that have influence over a certain group of potential buyers and orients its activities towards those individuals. It is based on the word-of-mouth strategy, which is considered to be the most valuable form of marketing.

With influencer marketing, your target would be to reach a trusted influencer to make it easier for you to build trust with his/her followers as well.[1] Influencer marketing is a successful strategy nowadays due to a term called “assurance”. Influencers that people trust or follow provide assurance about the product or services, which is more effective for companies than direct marketing agents.

Along with success, influencer marketing comes with lots of challenges as well. So, here are the top seven techniques to win with influencer marketing.

Advertising

1. Try to find better influencers, not cheaper ones.

You are trying to access an influencer in order to get something valuable from them. This should work both ways. You should offer them some value in order to get it back in return.[2] Always try to look at the influencer’s background, audience, and popularity before selecting them.

2. Identify the type of influencer that suits you.

There may be different types of influencers available. They may be blogger influencers, Twitter/ Instagram influencers, or social influencers in their local area. The type of influencer and social reach you need will depend on the kind of services your business offers and how you hope potential consumers will best receive your products. It’s good to do research to analyze types of influencer best suited to your business.

3. Know the difference between an influencer and an advocate.

Influencers are someone with significant social status. They might have several thousand Twitter followers, Instagram followers, Facebook likes, and RSS subscribers. They are frequently interviewed, subscribed to, and retweeted.

Advertising

They blog frequently and might have written a few books as well. They have a considerable amount of reach and the same reach can be used to promote your business. On the other hand, advocates may only have few hundred followers. They might not even blog and might not have good social reach. Know the difference to do the best promotion and marketing tactics for your business.

4. Do the ground work.

If you want influencers to fully engage in your promotional activity, then you should have a good relationship with them. Identify the relevant influencers to connect with and think about how you can help them.[3]

The help may be in the form of sharing their content, promoting their books, or answering their questions. The more you help them, the more they will want to help you. The best way to reach the influencer you want to engage is through content they are already sharing, and conversations they are already starting or leading. For example, Twitter chat can be a very good way to do it.

Advertising

5. Offer transparency to influencers.

While using influencer marketing, you need to be transparent to possible influencers. There should not be any overcompensation or lies about your product. Influencers who have plenty of experience about your product will not be pleased if you establish your relationship with them based on lies.

Certainly, an unhappy influencer can lead to a failed marketing campaign.[4] There should be transparency in every step with influencers, from selecting the influencer to collecting the results of your marketing strategy.

6. Do onsite guest blogging.

You can open your onsite blog to guest submission from the influencers of your niche. It’s a win-win situation where you can get new and exciting content for your blog, as well as the opportunity to work with relevant influencers. In return, the influencers receive exposure to your audience as well as backlinks to their websites.

Advertising

7. Measure your result.

Keep track of the relationship you are building with the influencers and how fruitful the result is. Compare and analyze the result before and after influencer marketing and make future plans accordingly.

Featured photo credit: Flickr via c2.staticflickr.com

Reference

More by this author

Nabin Paudyal

Co-Founder, Siplikan Media Group

20 Healthy Spaghetti Squash Recipes For Delicious Comfort Food Benefits of Sauna: 8 Ways It Makes You Healthier and Happier 25 Websites Other Than Social Media To Upgrade Your Life 6 Successful Entrepreneurs Who Struggle Through Dyslexia Every Family Has Its Problems, This Is How Some Stick Together No Matter What

Trending in Marketing

1 8 Life-Changing Skills You Can Learn in Less Than 6 Months 2 Tips for Designing Your Plastic Surgery Website for Optimal Marketing 3 SEO Tools Every Business Should Be Using in 2017 4 8 Qualities To Become An Excellent Lawyer 5 5 Simple Ways to Increase Your Walk-In Traffic

Read Next

Advertising
Advertising
Advertising

Published on November 12, 2020

5 Signs You Work in a Toxic Environment (And What To Do)

5 Signs You Work in a Toxic Environment (And What To Do)

What’s the most draining, miserable job you’ve ever had? Maybe you had a supervisor with unrealistic demands about your work output and schedule. Or perhaps, you worked under a bullying boss who frequently lost his temper with you and your colleagues, creating a toxic work environment.

Chances are, though, your terrible job experience was more all-encompassing than a negative experience with just one person. That’s because, in general, toxicity at work breeds an entire culture. Research shows abusive behavior by leaders can and often quickly spread through an entire organization.[1]

Unfortunately, working in a toxic environment doesn’t just make it miserable to show up to the office (or a Zoom meeting). This type of culture can have lasting negative effects, taking a toll on mental and physical health and even affecting workers’ personal lives and relationships.[2]

While it’s often all-encompassing, toxic culture isn’t always as blatant or clear-cut as abuse. Some of the evidence is more subtle—but it still warrants concern and action.

Have a feeling that your workplace is a toxic environment? Here are 5 surefire signs to look for.

1. People Often Say (or Imply) “That’s Not My Job”

When I first launched my company, I had a very small team. And back then, we all wore a lot of hats, simply because we had to. My colleagues and I worked tirelessly together to build, troubleshoot, and market our product, and nobody complained (at least most of the time).

Advertising

Because we were all in it together, with the same shared vision in mind, cooperation mattered so much more than job titles. Unfortunately, it’s not always that way.

In some workplaces, people adhere to their job descriptions to a fault:

  • Need help with an accounting problem? Sorry, that’s not my job.
  • Oh, you spilled your coffee in the break room? Too bad, I’m working.
  • Can’t figure out the new software? Ask IT.

While everyone has their own skillset—and time is often at a premium—cooperation is important in any workplace. An “it’s not my job” attitude is a sign of a toxic environment because it’s inherently selfish. It implies “I only care about me and what I have to get done” and that people aren’t concerned about the collective good or overall vision.[3] That type of perspective is not only bound to drain individual relationships; it also drains overall morale and productivity.

2. There’s a Lack of Diversity

Diversity is a vital part of a healthy work environment. We need the opinions and ideas of people who don’t see the world like us to move ahead. So, when leaders don’t prioritize diversity—or worse, they actively avoid it—I’m always suspicious about their character and values.

Limiting your workforce to one type of person is bound to prevent organizations from growing healthily. But even if your work environment is diverse in general, the management might prevent diverse individuals from rising to leadership positions, which only misses the point of having a diverse work environment in the first place.

Look around you. Who’s in leadership at your company? Who gets promotions and rewards most often? If the same type of people gets ahead while other individuals consistently get left behind, you might be working in a toxic environment.

Advertising

However it manifests in your workplace, keep in mind that a lack of diversity is a tell-tale sign that “bias is rampant and the wrong things are valued.”[4]

3. Feedback Isn’t Allowed

Just as individual growth hinges on being open to criticism, an organization’s well-being depends on workers’ ability to air their concerns and ideas. If management actively stifles feedback from employees, you’re probably working in a toxic environment.

But that definitely doesn’t mean nobody will air their feelings. One of the telltale signs of toxic leadership is when employees vent on the sidelines, out of management’s earshot. When I worked in a toxic environment, coworkers would often complain about higher-ups and company policies during work in private chats or after work hours.

It’s normal to get frustrated at work. That’s just a part of having a job. What isn’t normal is when dissent isn’t a part of or discouraged in the workplace. A workplace culture that suppresses constructive feedback will not be successful in the long run. It’s a sign that leadership isn’t open to new ideas, and that they’re more concerned about their own well-being than the health of the organization as a whole.

4. Quantifiable Measures Take Priority

Sales numbers, timelines, bottom lines—these metrics are, of course, important signs of how things are going in any business. But great leaders know that true success isn’t always measurable or quantifiable. More meaningful factors like workplace satisfaction, teamwork, and personal growth all contribute to and sustain these metrics.

Numbers don’t always tell the whole story, and they shouldn’t be the only concern. Measure-taking should always take a backseat to meaning-making—working together to contribute to a vision that improves people’s lives. If your workplace zones in on quantifiable measures of success, it’s probably not prioritizing what truly matters. And it’s probably also instilling a fear of failure among employees, which paralyzes employees instead of motivating them.

Advertising

5. The Policies and Rules Are Inconsistent

Every organization has its own set of unique policies and procedures. But often, unhealthy workplaces have inconsistent, unspoken “rules” that apply differently to different people. When one person gets in trouble for the same type of behavior that promotes another person, workers will feel like management plays favorites—which isn’t just unethical but also a quick way to drain morale and fuel tension in the office.[5] It only shows how incompetent the leadership is and indicates a toxic workplace.

For example, maybe there’s no “set” rule about work hours, but your manager expects certain people or departments to show up at 8 am while other individuals tend to roll in at 9 or 10 am with no real consequences. If that’s the case, then it’s likely that your organization’s leadership is more concerned with controlling people and exerting power rather than the overall good of their employees.

How to Deal With a Toxic Work Environment

The first thing to know if you’re stuck in a toxic work environment is that you’re not stuck. While it’s ultimately the company’s responsibility to make positive changes that prevent harmful actions to employees, you also have an opportunity to speak up about your concerns—or, if necessary, depart the role altogether.

If you suspect that you’re working in a toxic environment, think about how you can advocate for yourself. Start by raising your grievances about the culture in an appropriate setting, like a scheduled, one-on-one meeting with your supervisor.

Can’t imagine sitting down with your supervisor to air those problems on your own? Form some solidarity with like-minded colleagues. Approaching management might feel less overwhelming when you have a “team” who shares your views.

It doesn’t have to be an overtly confrontational discussion. Do your best to frame your concerns in a positive way by sharing with your supervisor that you want to be more productive at work, but certain problems sometimes get in the way.

Advertising

Final Thoughts

If your supervisor truly cares about the well-being of the organization, they will take your concerns seriously and actively take part in changing the toxic work environment into something more conducive to productivity.

If not, then it might be time to consider the cost of the job on your well-being and personal life. Is it worth staying just for your resume’s sake? Or could you consider a “bridge” job that allows you to exhale for a bit, even if it doesn’t “move you ahead” the way you planned?

It might not be the ideal situation, but your mental health and well-being are too important to ignore. And when you have the opportunity to refuel, you’ll be a far more valuable asset at whatever amazing job you land next.

More Tips on Dealing With a Toxic Work Environment

Featured photo credit: Campaign Creators via unsplash.com

Reference

Read Next