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7 Ways To Win With Influencer Marketing

7 Ways To Win With Influencer Marketing

Influencer marketing is a marketing technique that concentrates on specific individuals (or leaders) instead of the whole market to drive your brand’s message. It identifies the individuals that have influence over a certain group of potential buyers and orients its activities towards those individuals. It is based on the word-of-mouth strategy, which is considered to be the most valuable form of marketing.

With influencer marketing, your target would be to reach a trusted influencer to make it easier for you to build trust with his/her followers as well.[1] Influencer marketing is a successful strategy nowadays due to a term called “assurance”. Influencers that people trust or follow provide assurance about the product or services, which is more effective for companies than direct marketing agents.

Along with success, influencer marketing comes with lots of challenges as well. So, here are the top seven techniques to win with influencer marketing.

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1. Try to find better influencers, not cheaper ones.

You are trying to access an influencer in order to get something valuable from them. This should work both ways. You should offer them some value in order to get it back in return.[2] Always try to look at the influencer’s background, audience, and popularity before selecting them.

2. Identify the type of influencer that suits you.

There may be different types of influencers available. They may be blogger influencers, Twitter/ Instagram influencers, or social influencers in their local area. The type of influencer and social reach you need will depend on the kind of services your business offers and how you hope potential consumers will best receive your products. It’s good to do research to analyze types of influencer best suited to your business.

3. Know the difference between an influencer and an advocate.

Influencers are someone with significant social status. They might have several thousand Twitter followers, Instagram followers, Facebook likes, and RSS subscribers. They are frequently interviewed, subscribed to, and retweeted.

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They blog frequently and might have written a few books as well. They have a considerable amount of reach and the same reach can be used to promote your business. On the other hand, advocates may only have few hundred followers. They might not even blog and might not have good social reach. Know the difference to do the best promotion and marketing tactics for your business.

4. Do the ground work.

If you want influencers to fully engage in your promotional activity, then you should have a good relationship with them. Identify the relevant influencers to connect with and think about how you can help them.[3]

The help may be in the form of sharing their content, promoting their books, or answering their questions. The more you help them, the more they will want to help you. The best way to reach the influencer you want to engage is through content they are already sharing, and conversations they are already starting or leading. For example, Twitter chat can be a very good way to do it.

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5. Offer transparency to influencers.

While using influencer marketing, you need to be transparent to possible influencers. There should not be any overcompensation or lies about your product. Influencers who have plenty of experience about your product will not be pleased if you establish your relationship with them based on lies.

Certainly, an unhappy influencer can lead to a failed marketing campaign.[4] There should be transparency in every step with influencers, from selecting the influencer to collecting the results of your marketing strategy.

6. Do onsite guest blogging.

You can open your onsite blog to guest submission from the influencers of your niche. It’s a win-win situation where you can get new and exciting content for your blog, as well as the opportunity to work with relevant influencers. In return, the influencers receive exposure to your audience as well as backlinks to their websites.

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7. Measure your result.

Keep track of the relationship you are building with the influencers and how fruitful the result is. Compare and analyze the result before and after influencer marketing and make future plans accordingly.

Featured photo credit: Flickr via c2.staticflickr.com

Reference

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Nabin Paudyal

Co-Founder, Siplikan Media Group

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Last Updated on November 19, 2018

How to Find a Suitable Professional Mentor

How to Find a Suitable Professional Mentor

I went through a personal experience that acted as a catalyst for an epiphany. When I got fired from a job, I learned something important about myself and where I was headed with my freelance career. I realized that the most important aspect of that one rather small job was the influence of the company owner. I realized that I wasn’t hurt that the company and I weren’t a perfect match; I was devastated by the stark fact that I needed a mentor and I had almost found one but lost her.

Suddenly, I felt like J.D., the main character in “Scrubs,” chasing Dr. Cox and trying to rip insight and wisdom from someone I respect. The realization that a recognized thought-leader and experienced entrepreneur severed ties with me felt crushing. But, I picked myself back up and thought about five ways to acquire a mentor without having the awkwardness of outright asking.

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1. Remember, a professional mentorship must be mutual.

A professional mentor must agree to engage in a mutual relationship because, as the comedy T.V. series showed us, one simply cannot force someone to tutor us. We have to prove that we are worth the time investment through persistence and dedication to the craft.

2. You have to have common interests with your mentor.

Even if a professional mentor appears at your job or school, realize that unless you and this person have common interests, you won’t find the relationship successful. I’ve been in situations where someone I respected had vastly different ideas about what was important in life or what one should spend his or her free time doing. If these things don’t line up, you may find the relationship won’t be as fruitful, even when the mentor knows a great deal about one industry.

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3. Thought-leaders will respect your passion.

One of the ways you can prove yourself worthy to a professional mentor is through your passion and your dedication. No one wants to spend time grooming and teaching another who will not take advice or put the effort in to improve. When following thought-leaders on Twitter and trying to engage with higher-ups in a work setting, realize that your actions most often speak louder than your words.

4. Before worrying if he respects you, ask if you respect him.

On the other side of the coin, you should seriously reflect on those common interests and make sure you respect your professional mentor. Just because someone holds a title, degree or office does not mean that person is trustworthy or honest. Don’t be swayed by appearances and take the time to find a suitable professional mentor.

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5. Failure is often the best way to learn

I honestly have made more mistakes than I can count. I know I’ve learned a great deal from poorly organized businesses and my own poor choices. The most important quality I’ve developed is an ability to swallow my pride and learn from my mistakes. If life knocks me down nine times, I get back up 10 times. One of the songs Megadeth wrote, “Of Mice and Men,” resonates in my mind when I pull myself up by my bootstraps and try again for a goal I’ve set: “So live your life and live it well. There’s not much left of me to tell. I just got back up each time I fell.” Hopefully, this brief post can act as a professional mentor to you in your quest to find not only a brave leader but also a trusted adviser.

Featured photo credit: morguefile via mrg.bz

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