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This Is How Startups Can Make Use Of Live Streaming In 2017

This Is How Startups Can Make Use Of Live Streaming In 2017

When you manage a startup you have to engage the customers as soon as possible and this is quite challenging. Owning a startup these days faces you with a bunch of bored customers, who’ve “been there, done that”. This means you have to go beyond everything what was made and you have to do something that will “wake up” your audience and will make them remember your brand.

Live streaming is the answer for all of your marketing struggles, or, at least, for most of them, as it provides audiences with the memorable experience they are looking for. Here is how to use live streaming as a marketing tool.

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Take them behind the curtain

People love to be engaged in what happens behind the scene and the proof are all the behind the scenes shows made for the most popular series on TV. Being able to see how a product is made or how a service comes to your house is addictive and makes people remember your company.

Follow the lead of all the movie streaming apps and make your own live streaming app or use an already-made one to show audiences that real humans work behind the screens and emails. Connect with your potential clients by showing them relatable situations. You can take it to the next level and actually make live streaming interactive by answering your audience’s questions.

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Broadcast live events

This is a great way to reach your audience and build that important bridge between you and them. Each time you attend a business event, announce it on your website and on your social media channels. Then, live stream it, making sure to answer any questions from your viewers. Live streaming events is a great way to engage the targeted audience, as only those people who are really interested in your niche will watch the streaming sessions.

Real time interactions

Apart from events, you can live stream interactions with your products or services. For example, if you have a new makeup product, you can live stream someone using the product in real time. If that person is an influencer, you are definitely going to standout from your competition.

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Another way to show people how your products work is to have someone review them in real time. For example, you can ask a tech guru to review a site builder and live-stream the entire session. This way, your audience is going to be able to ask questions and see how to use the product/service you provide.

Troubleshooting live

These days we can find company contact numbers where robots ask you to press different buttons. If you are lucky, you might be put in line with a call center officer. But if you really want to reach people, offer them what they want and conduct a troubleshooting live session.

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This will give people the opportunity to interact with real humans, which is exactly what they want. You can promote these sessions and have them once, twice, etc. per week, so people can become accustomed to these hours. This way, you can also gather real time feedback from your clients, which is another important thing for a startup.

Live streaming the training sessions

When you come up with a new product or a new way to use a product or service, you can teach your audience how to use it by live streaming training sessions. To make sure everyone manages to watch these training live sessions, you can advertise them and ask your audience for their preferred time. Another good idea to connect with your audience is to pick some of your loyal customers and invite them to receive this training.

There are many ways one can use live streaming for boosting their brand awareness and connecting with their audience. Just pay attention to what your audience wants and offer it to them. Live-streaming offers the recognition and the sense of belonging humans lack these days.

Featured photo credit: Chiurch via churchmanagementguide.com

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Last Updated on February 15, 2019

7 Tools to Help Keep Track of Goals and Habits Effectively

7 Tools to Help Keep Track of Goals and Habits Effectively

Now that 2011 is well underway and most people have fallen off the bandwagon when it comes to their New Year’s resolutions (myself included), it’s a good time to step back and take an honest look at our habits and the goals that we want to achieve.

Something that I have learned over the past few years is that if you track something, be it your eating habits, exercise, writing time, work time, etc. you become aware of the reality of the situation. This is why most diet gurus tell you to track what you eat for a week so you have an awareness of the of how you really eat before you start your diet and exercise regimen.

Tracking daily habits and progress towards goals is another way to see reality and create a way for you clearly review what you have accomplished over a set period of time. Tracking helps motivate you too; if I can make a change in my life and do it once a day for a period of time it makes me more apt to keep doing it.

So, if you have some goals and habits in mind that need tracked, all you need is a tracking tool. Today we’ll look at 7 different tools to help you keep track of your habits and goals.

Joe’s Goals

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    Joe’s Goals is a web-based tool that allows users to track their habits and goals in an easy to use interface. Users can add as many goals/habits as they want and also check multiple times per day for those “extra productive days”. Something that is unique about Joe’s Goals is the way that you can keep track of negative habits such as eating out, smoking, etc. This can help you visualize the good things that you are doing as well as the negative things that you are doing in your life.

    Joe’s Goals is free with a subscription version giving you no ads and the “latest version” for $12 a year.

    Daytum

      Daytum

      is an in depth way of counting things that you do during the day and then presenting them to you in many different reports and groups. With Daytum you can add several different items to different custom categories such as work, school, home, etc. to keep track of your habits in each focus area of your life.

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      Daytum is extremely in depth and there are a ton of settings for users to tweak. There is a free version that is pretty standard, but if you want more features and unlimited items and categories you’ll need Daytum Plus which is $4 a month.

      Excel or Numbers

        If you are the spreadsheet number cruncher type and the thought of using someone else’s idea of how you should track your habits turns you off, then creating your own Excel/Numbers/Google spreadsheet is the way to go. Not only do you have pretty much limitless ways to view, enter, and manipulate your goal and habit data, but you have complete control over your stuff and can make it private.

        What’s nice about spreadsheets is you can create reports and can customize your views in any way you see fit. Also, by using Dropbox, you can keep your tracker sheets anywhere you have a connection.

        Evernote

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          I must admit, I am an Evernote junky, mostly because this tool is so ubiquitous. There are several ways you can implement habit/goal tracking with Evernote. You won’t be able to get nifty reports and graphs and such, but you will be able to access your goal tracking anywhere your are, be it iPhone, Android, Mac, PC, or web. With Evernote you pretty much have no excuse for not entering your daily habit and goal information as it is available anywhere.

          Evernote is free with a premium version available.

          Access or Bento

            If you like the idea of creating your own tracker via Excel or Numbers, you may be compelled to get even more creative with database tools like Access for Windows or Bento for Mac. These tools allow you to set up relational databases and even give you the option of setting up custom interfaces to interact with your data. Access is pretty powerful for personal database applications, and using it with other MS products, you can come up with some pretty awesome, in depth analysis and tracking of your habits and goals.

            Bento is extremely powerful and user friendly. Also with Bento you can get the iPhone and iPad app to keep your data anywhere you go.

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            You can check out Access and the Office Suite here and Bento here.

            Analog Bonus: Pen and Paper

            All these digital tools are pretty nifty and have all sorts of bells and whistles, but there are some people out there that still swear by a notebook and pen. Just like using spreadsheets or personal databases, pen and paper gives you ultimate freedom and control when it comes to your set up. It also doesn’t lock you into anyone else’s idea of just how you should track your habits.

            Conclusion

            I can’t necessarily recommend which tool is the best for tracking your personal habits and goals, as all of them have their quirks. What I can do however (yes, it’s a bit of a cop-out) is tell you that the tool to use is whatever works best for you. I personally keep track of my daily habits and personal goals with a combo Evernote for input and then a Google spreadsheet for long-term tracking.

            What this all comes down to is not how or what tool you use, but finding what you are comfortable with and then getting busy with creating lasting habits and accomplishing short- and long-term goals.

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