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5 Hacks to Make Money on YouTube

5 Hacks to Make Money on YouTube

Most of us at this point probably subscribe to a YouTube channel whose owners make a great deal from their channel, and we have heard of how some celebrities can make hundreds of thousands if not millions of dollars. And while you may not necessarily want to run a channel full-time, the idea of making some videos and earning a little cash on the side is appealing to anyone.

But making money through YouTube is not as simple as opening a popular channel and watching the ad revenue roll in. There are ways to maximize the amount of money you get from each viewer, and other ways to earn money through YouTube beyond advertising. Here are a few things that you can do to maximize your revenue from YouTube.

1. Understand how YouTube advertising works

Many people assume that YouTube views equal cash, but that is not quite the case. Remember that YouTube channels often make money through advertising. If a million people watch a YouTube channel in a week, but all of them either skip the ads or use ad-blocking software, then the channel may not make money.

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If you are running a YouTube channel, you have a level of control over what kind of advertisements are allowed on your channel. YouTube has a list of what kind of advertisements it uses, and you should think carefully about which kind of ads you want to allow.

For example, non-skippable, 30-second advertisements will make you more money per viewer than the advertisements that can be skipped after five seconds. But if your channel is filled with many short videos, then placing a 30-second advertisement before each one will turn off viewers.

2. Find your niche

If you are starting a YouTube channel in order to make money, go do something else. Making money should be an incidental goal, while the real goal should be to disseminate information or to talk about something that you really care about.

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This is not some poetic “follow your passions” malarkey, but practical advice. Running a YouTube channel that will get viewership is hard and you will not see results for a while. You have to regularly post videos to make sure that people visit your channel and getting those first few hundred visitors is harder than it seems. As Hickok45, a highly popular YouTube star observed, “I need to have fun with the videos or I’m in jeopardy of really getting burned out.”[1]

View your YouTube channel as a hobby which you enjoy, not as a job. And that means your channel should be about something you like to talk about.

3. Link YouTube with your blogs or websites

You don’t have to create money with just your YouTube channel. Think about how businesses use YouTube to advertise and link to their website or e-commerce store. Even if you do not own a small business, you may have a store on Shopify or a blog where you earn money through hits.

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If you have another website, do not hesitate to mention it and post a link both at the end of the videos as well as on your channel. If you can create interesting content on YouTube, people will assume that you can do it elsewhere and will easily gravitate towards it if you let them know it exists.

4. Look into affiliate marketing

One of the biggest problems with trying to advertise on YouTube is that Google takes a substantial cut, so you may want to look into other forms of marketing. Affiliate marketing is a form of marketing where you talk about a product in your video itself instead of in an advertisement beforehand. This is a good way to generate a video income method. For example, NBA highlight channel, Free Dawkins often devotes the beginning segment of their videos towards advertising various athletic programs before showing the highlights.

The catch with affiliate marketing is that it will only really work if you have a reliable fan base that will sit and listen when you talk about some company’s products. Once your channel is big enough, then look into it and also make sure that you link to the advertiser’s website in the video description.

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5. Consider fan funding

If the money you make from a YouTube channel comes from viewership engagement, then why not just directly ask the viewers for money? You can set up an account on YouTube’s Fan Funding or Patreon, which essentially serves as a donation box where viewers can show how much they appreciate your work.

Patreon users often offer additional content such as sneak video previews or behind-the-scenes photage to encourage fans to donate, but you want to make it clear that you are asking for a donation instead of charging for payment. Remember that your YouTube channel will often compete with other channels that offer somewhat similar content. If viewers start to think that you are essentially charging them for your videos, they will flock to a competitor unless you can produce extremely compelling content.

Featured photo credit: Juliette Leufke via unsplash.com

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Last Updated on May 22, 2019

50 Great People To Follow On LinkedIn, No Matter Your Industry

50 Great People To Follow On LinkedIn, No Matter Your Industry

LinkedIn is an excellent platform to network with great people to help you in your career and businesses. However, with over 575 million people on the site, who should you follow? This list will steer you to the right people to follow, organized by categories of expertise.

Job Search Experts

You will likely have several jobs throughout the course of your career, and you will constantly need advice on new trends and strategies out there in the job market. Here are the LinkedIn experts who you should follow on these matters.

1. Liz Ryan is the CEO and founder of Human Workplace. Her articles on job searching are filled with creative and colorful cartoons.

2. Lou Adler is the author of The Essential Guide for Hiring and Getting Hired.

3. Dr. Marla Gottschalk will help you make an impact in a new job.

4. Hannah Morgan runs CareerSherpa.net, where she gives expert advice on job searching and how to be more visible online.

5. Alison Doyle is the CEO and Founder of CareerToolBelt.com.

Management Experts

They say that people leave managers, not jobs. These experts in LinkedIn will help you become your employees’ dream manager.

6. Jeff Weiner. How can we leave out the CEO of LinkedIn himself?

7. Nozomi Morgan is an executive coach. She can help you transition from a boss to a true leader.

8. Mickey Mikitani is the CEO of Rakuten. He constantly shares his expertise in managing a global player in e-commerce platforms.

9. Andreas von der Heydt was the head of Amazon’s Kindle Content and now the Director of Talent Acquisition. He has extensive experience in management, branding, and marketing.

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Productivity Experts

By maximizing your productivity, you can win in all aspects of life. The following LinkedIn experts will help you win big in your career.

10. Gretchen Rubin is a happiness coach and the bestselling author of the The Happiness Project.

11. Carson Tate is the founder of Working Simply. She advises us to include play in our schedules.

12. Greg Mckeown is an essentialist. Part of being an essentialist is saying no to many things so that we can focus on the things that matter.

13. Brian de Haaff, CEO of Aha! Labs Inc. provides strategies on how to be productive and happy at work at the same time.

Marketing Experts

14. Sujan Patel is VP of Marketing at When I Work, an employee scheduling software. He is an expert in content marketing and he even shares his ideas on content marketing in 2020.

15. Megan Berry is the Head of Product Development at Rebelmouse, a content marketing and AlwaysOn powerhouse.

16. Sean Gardner will help you navigate the social media landscape. This includes how to use different platforms to help accelerate your career. He is also the bestselling author of The Road to Social Media Success.

17. Christel Quek is an digital and marketing expert. She is the VP of South East Asia at Brandwatch. Their products help businesses utilize social media data to make better business decisions.

18. Jeff Bullas is a digital marketing expert. His blog has over 4 million readers annually.

19. Michael Stelzer is the CEO and Founder of social media powerhouse site, Social Media Examiner.

20. If you’re looking for inbound and content marketing expertise, follow Dharmesh Shah, Founder and CTO of Hubspot.

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21. David Edelman is a McKinsey partner and is at the helm of the Digital Marketing Strategy Practice Department.

22. Dave Kerpen leads the social media software company Likeable Local. He is the author of Likeable Social Media: How to delight your customers.

23. Clara Shih is the CEO of Hearsay Social and the author of The Facebook Era.

24. Aaron Lee is Grand Master of Customer Delight at Post Planner. He is an excellent resource for everything social media.

25. David Sable is the CEO of Y&R, one of the largest advertising firms in the world.

26. Content marketing trumps traditional marketing these days, and who else better to lead you in this area than Joe Pulizzi, Founder of Content Marketing Institute.

Personal Branding Experts

Part of what we market in our personal career is our brand. When people hear your name, what kind of brand comes into their mind? What traits and qualities do they associate with you?

Here are some personal branding experts from LinkedIn to improve your own brand.

27. Dorie Clark is the author of Stand Out and Reinventing You. He can help you craft the professional image you’ve always wanted.

28. Dan Schawbel is the managing partner of Millennial Branding. If you’re a millennial, Dan is the guy to help you craft your personal brand.

Other Notable Experts to Follow

29. Lisa Gates is the expert to follow if you’re negotiating for higher salaries and promotions.

30. If you’re a Baby Boomer, Marc Miller will help you navigate the continually changing landscape of the workplace.

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31. To avoid getting your resumé moved to the “No” pile, read Paul Freiberger’s excellent advice.

32. James Caan provides insightful ideas on careers in general. He is also a serial entrepreneur.

33. Jeff Haden writes on various topics, such as leadership and management. He is the owner of Blackbird Media.

34. If you’re looking for expert business advice on getting new customers and keeping them, follow Jay Baer.

35. Suzanne Lucas, aka Evil HR Lady, is a great human resources specialist.

36. If you need help in using Twitter to boost your career, Claire Diaz-Ortiz can guide you in the right direction.

37. Ryan Holmes is the CEO of Hootsuite, a social media management tool.

38. Customers are the lifeblood of a business and Colin Shaw focuses on revolutionizing this customer experience.

39. Brian Solis often reflects on the future of business and how technology can disrupt our world.

40. Nancy Lublin provides advice on more lighthearted topics, which are perfect after a long day’s work. She is the CEO behind Dosomething.org, a portal designed for social change; and the founder & CEO of Loris.ai and Crisis Text Line.

41. Katya Andresen provides advice on how to manage your career. She was the CEO of Cricket Media and now responsible for the SVP Card Customer Experience at Capital One.

42. Gallup has created a system to test what your strengths are and how to use them at work. Jim Clifton is the CEO of Gallup.

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43. Adam Grant is a Wharton Professor and the author of Give and Take, which provides advice on why being helpful at work can accelerate your career.

44. Hunter Walk is a partner at Homebrew Venture Capitalist Company and has specialty in product development and management.

45. If you’re running a nonprofit organization, follow Beth Kanter for expert advice on this area.

46. Emotional Intelligence is necessary to succeed in your career, and Daniel Goleman is your expert for that.

47. Rita J. King connects science, technology and business.

48. Tori Worthington Rose is a Creative Director at Mary Beth West Communications, LLC. She has extensive experience in sales and digital media.

49. If you’re looking for some advice on how to use writing and personal content marketing to boost your career, follow Ann Handley.

50. Tim Brown is the CEO at IDEO and shares his insights on Leadership and Creativity.

These are just some of the key thought leaders and movers in various industries. They will provide you with constant inspiration, as well as the willpower to pursue the career that you’ve always wanted. Their stream of expert ideas in their respective fields will help you become well-equipped in your professional pursuits.

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Featured photo credit: LinkedIn Sales Navigator via unsplash.com

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