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5 Hacks to Make Money on YouTube

5 Hacks to Make Money on YouTube

Most of us at this point probably subscribe to a YouTube channel whose owners make a great deal from their channel, and we have heard of how some celebrities can make hundreds of thousands if not millions of dollars. And while you may not necessarily want to run a channel full-time, the idea of making some videos and earning a little cash on the side is appealing to anyone.

But making money through YouTube is not as simple as opening a popular channel and watching the ad revenue roll in. There are ways to maximize the amount of money you get from each viewer, and other ways to earn money through YouTube beyond advertising. Here are a few things that you can do to maximize your revenue from YouTube.

1. Understand how YouTube advertising works

Many people assume that YouTube views equal cash, but that is not quite the case. Remember that YouTube channels often make money through advertising. If a million people watch a YouTube channel in a week, but all of them either skip the ads or use ad-blocking software, then the channel may not make money.

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If you are running a YouTube channel, you have a level of control over what kind of advertisements are allowed on your channel. YouTube has a list of what kind of advertisements it uses, and you should think carefully about which kind of ads you want to allow.

For example, non-skippable, 30-second advertisements will make you more money per viewer than the advertisements that can be skipped after five seconds. But if your channel is filled with many short videos, then placing a 30-second advertisement before each one will turn off viewers.

2. Find your niche

If you are starting a YouTube channel in order to make money, go do something else. Making money should be an incidental goal, while the real goal should be to disseminate information or to talk about something that you really care about.

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This is not some poetic “follow your passions” malarkey, but practical advice. Running a YouTube channel that will get viewership is hard and you will not see results for a while. You have to regularly post videos to make sure that people visit your channel and getting those first few hundred visitors is harder than it seems. As Hickok45, a highly popular YouTube star observed, “I need to have fun with the videos or I’m in jeopardy of really getting burned out.”[1]

View your YouTube channel as a hobby which you enjoy, not as a job. And that means your channel should be about something you like to talk about.

3. Link YouTube with your blogs or websites

You don’t have to create money with just your YouTube channel. Think about how businesses use YouTube to advertise and link to their website or e-commerce store. Even if you do not own a small business, you may have a store on Shopify or a blog where you earn money through hits.

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If you have another website, do not hesitate to mention it and post a link both at the end of the videos as well as on your channel. If you can create interesting content on YouTube, people will assume that you can do it elsewhere and will easily gravitate towards it if you let them know it exists.

4. Look into affiliate marketing

One of the biggest problems with trying to advertise on YouTube is that Google takes a substantial cut, so you may want to look into other forms of marketing. Affiliate marketing is a form of marketing where you talk about a product in your video itself instead of in an advertisement beforehand. This is a good way to generate a video income method. For example, NBA highlight channel, Free Dawkins often devotes the beginning segment of their videos towards advertising various athletic programs before showing the highlights.

The catch with affiliate marketing is that it will only really work if you have a reliable fan base that will sit and listen when you talk about some company’s products. Once your channel is big enough, then look into it and also make sure that you link to the advertiser’s website in the video description.

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5. Consider fan funding

If the money you make from a YouTube channel comes from viewership engagement, then why not just directly ask the viewers for money? You can set up an account on YouTube’s Fan Funding or Patreon, which essentially serves as a donation box where viewers can show how much they appreciate your work.

Patreon users often offer additional content such as sneak video previews or behind-the-scenes photage to encourage fans to donate, but you want to make it clear that you are asking for a donation instead of charging for payment. Remember that your YouTube channel will often compete with other channels that offer somewhat similar content. If viewers start to think that you are essentially charging them for your videos, they will flock to a competitor unless you can produce extremely compelling content.

Featured photo credit: Juliette Leufke via unsplash.com

Reference

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Last Updated on February 11, 2021

10 Secrets of Making Every Presentation Fun, Engaging, and Enjoyable

10 Secrets of Making Every Presentation Fun, Engaging, and Enjoyable

Not a lot of people are good at public speaking. You could even say that virtually everyone needs to get some practice, and preferably good guidance, before they can learn to stay calm when facing a room full of people. Having all eyes on you is an uncomfortable experience and it takes time to get used to. However, even if you can manage to control your stage fright and stay focused, it doesn’t necessarily mean that your presentation won’t put people to sleep. This is usually the case with long presentations on a very dull subject, with the presenter speaking in a monotone voice and dimming the lights to play a PowerPoint presentation.

You have to work hard to develop the right skills

If you want to be remembered and actually get people engaged, you need to make your presentation fun and enjoyable, without coming off as corny or desperate to please. I know, it doesn’t sound that easy at all! A good presentation during a promotional event or given to an important client can be a game changer for your business, so it is easy to get stressed out and fail to perform all that well. Luckily, giving an interesting lecture is something that can be practiced and perfected. There is plenty of advice out there on the topic, but let’s look at the most important aspects of giving a memorable and fun presentation.

1. Make your presentation short and sweet

With very long, meandering speeches you tend to lose the audience pretty early on, and from then on out it’s just a test of endurance for the few bravest listeners. Not only will people’s attention start to drop rapidly after sitting and listening to you talk for 30 minutes, but you also risk watering down your core ideas and leaving your audience with little in the way of key phrases and important bits of information to take away from the whole ordeal. Famous speakers throughout history have known the importance of condensing the information by using well thought out sentences and short phrases loaded with meaning.

JFK’s famous: ”It’s not what your country can do for you, but what you can do for your country,” expresses so much in very few words and gets the audience thinking. Ancient Spartans, for example were famous for their quick, dry wit, often demolishing their opponent’s argument with a single word or phrase. You’ll want to channel that ancient spirit and be as concise as possible when preparing your presentation.

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2. Open up with a good ice breaker

At the beginning, you are new to the audience. There is no rapport, no trust and the atmosphere is fairly neutral. Even if some of the people there know you personally, the concept of you as an authority on a particular matter giving a speech will be foreign to them. The best way to encourage a warm and friendly atmosphere is to get some kind of emotional response out of the audience right at the beginning. It doesn’t matter what emotion it is, you just need to connect with them on a more personal level. It can be shock, curiosity, laughter, knowing smirks, nervousness – whatever gets them out of that initial feeling of indifference. There are different kinds of effective ice-breakers, but generally speaking, the most successful ones utilize one of these tactics:

  • Joking
  • Tugging on their heart strings
  • Dropping a bombastic statement
  • Telling an interesting and relevant anecdote
  • Using a metaphor or drawing comparisons

You can make a small, self-deprecating comment, stir the presentation one way and then suddenly surprise the audience, use sarcasm, open up with a short childhood story that taught you a lesson, quote a famous person and elaborate on it from personal experience, use an inspirational anecdote or hit them with a bit of nostalgia. Just remember to keep it short and move on once you’ve gotten a reaction.

3. Keep things simple and to the point

Once you’re done warming up the crowd you can ease them into the core concepts and important ideas that you will be presenting. Keep the same presentation style thoughout. If you’ve started off a bit ironic, using dry wit, you can’t just jump into a boring monologue. If you’ve started off with a bang, telling a couple of great little jokes and getting the crowd riled up, you have to keep them happy by throwing in little jokes here and there and being generally positive and energetic during the presentation. You need a certain structure that you won’t deviate too far from at any point. A good game plan consists of several important points that need to be addressed efficiently. This means moving on from one point to another in a logical manner, coming to a sound conclusion and making sure to accentuate the key information.

4. Use a healthy dose of humor

Some of the best speeches and presentations in the world, which have been heard and viewed by millions, all feature plenty of humor. No matter the subject, a great speaker will use natural charisma, humor and beautiful language to convey their points and get the crowd excited about what they are saying. A great example of building rapport with the audience through the use of humor is Barrack Obama talking about the government building Iron Man.

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It is silly and fun, and absolutely not something that you would expect from a man in a position of power speaking in such a serious setting – and it’s exactly why it works. The more serious the situation and the bigger the accent on proper social behavior, the harder your jokes will hit.

5. Try to tell a story instead of ranting

Some people can do all of the above things right and still manage to turn their short and fun little presentation into a chaotic mess of information. You don’t want your speech to look like you just threw a bunch of information in a blender in no particular order. To avoid rambling, create a strong structure. Start with the ice breaker, introduce the core concepts and your goals briefly, elaborate on the various points in a bit more detail, draw logical conclusions and leave your audience with a clear takeaway message. You want to flow naturally from one part to the next like you are telling a big story chapter by chapter.

6. Practice your delivery

Standing in front of the mirror and practicing a speech or presentation is a technique as old as mirrors – well, come to think of it, as old as human speech, since you can see yourself reflected in any clear and calm body of water – and that means that it is tried and true. The theory is incredibly simple, yet the real problem is actually putting in the effort day in and day out. Work on your posture, your tone of voice, accent, pauses between sentences and facial expressions. The most important thing is to talk slowly and loudly enough to be heard and understood clearly. Many famous speakers, such as Demosthenes and King George VI, overcame speech impediments through hard work.

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7. Move around and use your hands

Although you won’t instill confidence in your project if you are very jittery, moving around erratically, not knowing what to do with your hands and making fast movements, standing dead still can be just as bad. You shouldn’t be afraid to use your arms and hands when talking as it makes you seem more passionate and confident. The same goes for moving around and taking up some space. However, try to make slower, calculated and deliberate movements. You want your movements to seem powerful, yet effortless. You can achieve this through practice.

8. Engage the audience by making them relate

Sometimes you will lose the audience somewhat in techno-babble, numbers, graphs and abstract ideas. At that point it is important to reel them back in using some good, old-fashioned storytelling. Make comparisons to events from everyday life that most people are more than familiar with. By making things look simple, not only will you help your audience get a better understanding of the subject by enabling them to visualize the information more clearly, you will also draw a connection between you. After all, you are all just regular people with similar experience, you just happen to be performing different roles at the moment.

9. Use funny images in your slides

Although slides are not really necessary at all times, if you do need them to make your point and present your information more effectively, it’s best to liven them up. They say that facts aren’t always black and white, and your presentation should reflect this. Add a bit of color, make the information stand out and use an interesting animation to switch from slide to slide. You can use the slides to add some more humor, both in terms of the text and the images. An image that is used to elicit a positive response needs to be funny within the context of what you are discussing. For example, if you are discussing the topic of authority, an image of Eric Cartman from South Park in a police uniform, demanding that you respect his “authoritah,” is a nice way to have a bit of fun and lighten things up.

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10. End on a more serious note

When all is said and done you will want the audience to remember the core concepts and keep thinking about what you have said after the presentation is over. This is why you should let things naturally calm down and end with an important idea, quote or even a question. Plant a seed in their mind and make them think. Let us turn to Patrick Henry for a great way to end a speech: “Is life so dear or peace so sweet as to be purchased at the price of chains and slavery? Forbid it, Almighty God! I know not what course others may take; but as for me, give me liberty or give me death.”

As you can see, there is quite a bit to learn when it comes to giving a good presentation, one that is both memorable and fun. Be sure to work on your skills tirelessly and follow in the footsteps of great orators.

Featured photo credit: Austin Distel via unsplash.com

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