Advertising
Advertising

5 Ways To Improve Your Marketing Efforts

5 Ways To Improve Your Marketing Efforts

Marketing is the heart of every company, and is needed in order for a business to be successful today. Without successful marketing there is no successful business. Being that marketing is such a broad term, it encompasses so many things, such as online advertising, print advertising, public relations, promotions, and sales. The marketing process is a means by which any product or service is introduced and promoted to individuals. Without marketing, your business may provide products and services, but in the end your business could possibly fail. That’s why it is my solemn duty as an entrepreneur to provide you with 5 simple solutions to improve your marketing efforts.

1. Prepare A Budget And Plan

This will be the key element in understanding what you want your marketing efforts to look like. Having a solid budget will give you accountability as you begin brainstorming your marketing schematics. Remember you don’t have to spend tons of money to show you are professional. Whether you are a small business, or Fortune 500 company, I can guarantee that with proper financial preparation you will be successful. If available, and their time permits, bring in an accountant during this process to assist you.

Advertising

2. Find Your Marketing Niche

Often times after we prepare a budget and plan it can seem overwhelming. With so many options that are available to help you, which one is right for you? You have online marketing (social media, websites, banner ads), print, billboards, radio, television, mobile advertising, public relations, etc. The problem occurs in finding which marketing niche you want to commit to. When you can successfully focus on the option of choice, that’s already half of the work completed.

3. Research

When you find your marketing niche, research and speak with other businesses to see what they did and how they became successful through it. Research is a crucial part in the process; it allows you brainstorm and focus on the details that will help your marketing campaigns standout. There are also many government agencies nationally, by state, and locally that can provide many resources to help you.

Advertising

4. Relax And Stay Organized

I don’t know how many times I have spoken to individuals who have gotten so overwhelmed during this process. Most people forget that organization is everything in your marketing efforts. Several reasons why campaigns don’t succeed is because people become exhausted and frustrated through this process. Always keep calm and relaxed; if it ever feels as if it is becoming an overwhelming task, take some time to walk away and come back. Do something that will allow you to detox from it all; you don’t want stress to show through your marketing efforts.

5. When In Doubt, Hire Someone

If you still feel as if this is too daunting, maybe sourcing your marketing project out is your best option. Sometimes the best solutions are when you can bring a team, like Twiisted Media, in to help you. There are so many platforms out now that can offer you tons of quality services you are looking for, while working within your budget. At times this can be the best way to avoid all the other steps and stress behind it all.

Advertising

Verdict

I understand that this all can seem very daunting, but I truly believe if you follow these tips they can work for you. Sure, it’s not going to be easy, but what in life is? Remember to prepare a budget. During this process find your marketing niche and research. Lastly, relax and stay organized, because you can always bring somebody else in to help you. You can be successful with these tips; just be patient and stay the course.

Featured photo credit: LifeHack/www.lifehack.org via media.lifehack.org

Advertising

More by this author

Christopher Alston

Small Business Owner

If You Talk to Yourself, You’re an Effective Learner The Future Of Paving Solar Panel Surfaces Marketing Hacks Keeping You Under The Influence Here Are Some Food Options To Fit Your Schedule 5 Ways To Improve Your Marketing Efforts

Trending in Productivity

1 The Science of Setting Goals (And How It Affects Your Brain) 2 What to Do When Bored at Work (And Why You Feel Bored Actually) 3 6 Effective Ways to Enhance Your Problem Solving Skills 4 How to Concentrate and Focus Better to Boost Productivity 5 15 Productive Things to Do When Bored (So Time Is Not Wasted)

Read Next

Advertising
Advertising
Advertising

Last Updated on July 17, 2019

The Science of Setting Goals (And How It Affects Your Brain)

The Science of Setting Goals (And How It Affects Your Brain)

What happens in our heads when we set goals?

Apparently a lot more than you’d think.

Goal setting isn’t quite so simple as deciding on the things you’d like to accomplish and working towards them.

According to the research of psychologists, neurologists, and other scientists, setting a goal invests ourselves into the target as if we’d already accomplished it. That is, by setting something as a goal, however small or large, however near or far in the future, a part of our brain believes that desired outcome is an essential part of who we are – setting up the conditions that drive us to work towards the goals to fulfill the brain’s self-image.

Apparently, the brain cannot distinguish between things we want and things we have. Neurologically, then, our brains treat the failure to achieve our goal the same way as it treats the loss of a valued possession. And up until the moment, the goal is achieved, we have failed to achieve it, setting up a constant tension that the brain seeks to resolve.

Advertising

Ideally, this tension is resolved by driving us towards accomplishment. In many cases, though, the brain simply responds to the loss, causing us to feel fear, anxiety, even anguish, depending on the value of the as-yet-unattained goal.

Love, Loss, Dopamine, and Our Dreams

The brains functions are carried out by a stew of chemicals called neurotransmitters. You’ve probably heard of serotonin, which plays a key role in our emotional life – most of the effective anti-depressant medications on the market are serotonin reuptake inhibitors, meaning they regulate serotonin levels in the brain leading to more stable moods.

Somewhat less well-known is another neurotransmitter, dopamine. Among other things, dopamine acts as a motivator, creating a sensation of pleasure when the brain is stimulated by achievement. Dopamine is also involved in maintaining attention – some forms of ADHD are linked to irregular responses to dopamine.[1]

So dopamine plays a key role in keeping us focused on our goals and motivating us to attain them, rewarding our attention and achievement by elevating our mood. That is, we feel good when we work towards our goals.

Dopamine is related to wanting – to desire. The attainment of the object of our desire releases dopamine into our brains and we feel good. Conversely, the frustration of our desires starves us of dopamine, causing anxiety and fear.

Advertising

One of the greatest desires is romantic love – the long-lasting, “till death do us part” kind. It’s no surprise, then, that romantic love is sustained, at least in part, through the constant flow of dopamine released in the presence – real or imagined – of our true love. Loss of romantic love cuts off that supply of dopamine, which is why it feels like you’re dying – your brain responds by triggering all sorts of anxiety-related responses.

Herein lies obsession, as we go to ever-increasing lengths in search of that dopamine reward. Stalking specialists warn against any kind of contact with a stalker, positive or negative, because any response at all triggers that reward mechanism. If you let the phone ring 50 times and finally pick up on the 51st ring to tell your stalker off, your stalker gets his or her reward, and learns that all s/he has to do is wait for the phone to ring 51 times.

Romantic love isn’t the only kind of desire that can create this kind of dopamine addiction, though – as Captain Ahab (from Moby Dick) knew well, any suitably important goal can become an obsession once the mind has established ownership.

The Neurology of Ownership

Ownership turns out to be about a lot more than just legal rights. When we own something, we invest a part of ourselves into it – it becomes an extension of ourselves.

In a famous experiment at Cornell University, researchers gave students school logo coffee mugs, and then offered to trade them chocolate bars for the mugs. Very few were willing to make the trade, no matter how much they professed to like chocolate. Big deal, right? Maybe they just really liked those mugs![2]

Advertising

But when they reversed the experiment, handing out chocolate and then offering to trade mugs for the candy, they found that now, few students were all that interested in the mugs. Apparently the key thing about the mugs or the chocolate wasn’t whether students valued whatever they had in their possession, but simply that they had it in their possession.

This phenomenon is called the “endowment effect”. In a nutshell, the endowment effect occurs when we take ownership of an object (or idea, or person); in becoming “ours” it becomes integrated with our sense of identity, making us reluctant to part with it (losing it is seen as a loss, which triggers that dopamine shut-off I discussed above).

Interestingly, researchers have found that the endowment effect doesn’t require actual ownership or even possession to come into play. In fact, it’s enough to have a reasonable expectation of future possession for us to start thinking of something as a part of us – as jilted lovers, gambling losers, and 7-year olds denied a toy at the store have all experienced.

The Upshot for Goal-Setters

So what does all this mean for would-be achievers?

On one hand, it’s a warning against setting unreasonable goals. The bigger the potential for positive growth a goal has, the more anxiety and stress your brain is going to create around it’s non-achievement.

Advertising

It also suggests that the common wisdom to limit your goals to a small number of reasonable, attainable objectives is good advice. The more goals you have, the more ends your brain thinks it “owns” and therefore the more grief and fear the absence of those ends is going to cause you.

On a more positive note, the fact that the brain rewards our attentiveness by releasing dopamine means that our brain is working with us to direct us to achievement. Paying attention to your goals feels good, encouraging us to spend more time doing it. This may be why outcome visualization — a favorite technique of self-help gurus involving imagining yourself having completed your objectives — has such a poor track record in clinical studies. It effectively tricks our brain into rewarding us for achieving our goals even though we haven’t done it yet!

But ultimately, our brain wants us to achieve our goals, so that it’s a sense of who we are that can be fulfilled. And that’s pretty good news!

More About Goals Setting

Featured photo credit: Alexa Williams via unsplash.com

Reference

Read Next