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5 Ways To Improve Your Marketing Efforts

5 Ways To Improve Your Marketing Efforts

Marketing is the heart of every company, and is needed in order for a business to be successful today. Without successful marketing there is no successful business. Being that marketing is such a broad term, it encompasses so many things, such as online advertising, print advertising, public relations, promotions, and sales. The marketing process is a means by which any product or service is introduced and promoted to individuals. Without marketing, your business may provide products and services, but in the end your business could possibly fail. That’s why it is my solemn duty as an entrepreneur to provide you with 5 simple solutions to improve your marketing efforts.

1. Prepare A Budget And Plan

This will be the key element in understanding what you want your marketing efforts to look like. Having a solid budget will give you accountability as you begin brainstorming your marketing schematics. Remember you don’t have to spend tons of money to show you are professional. Whether you are a small business, or Fortune 500 company, I can guarantee that with proper financial preparation you will be successful. If available, and their time permits, bring in an accountant during this process to assist you.

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2. Find Your Marketing Niche

Often times after we prepare a budget and plan it can seem overwhelming. With so many options that are available to help you, which one is right for you? You have online marketing (social media, websites, banner ads), print, billboards, radio, television, mobile advertising, public relations, etc. The problem occurs in finding which marketing niche you want to commit to. When you can successfully focus on the option of choice, that’s already half of the work completed.

3. Research

When you find your marketing niche, research and speak with other businesses to see what they did and how they became successful through it. Research is a crucial part in the process; it allows you brainstorm and focus on the details that will help your marketing campaigns standout. There are also many government agencies nationally, by state, and locally that can provide many resources to help you.

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4. Relax And Stay Organized

I don’t know how many times I have spoken to individuals who have gotten so overwhelmed during this process. Most people forget that organization is everything in your marketing efforts. Several reasons why campaigns don’t succeed is because people become exhausted and frustrated through this process. Always keep calm and relaxed; if it ever feels as if it is becoming an overwhelming task, take some time to walk away and come back. Do something that will allow you to detox from it all; you don’t want stress to show through your marketing efforts.

5. When In Doubt, Hire Someone

If you still feel as if this is too daunting, maybe sourcing your marketing project out is your best option. Sometimes the best solutions are when you can bring a team, like Twiisted Media, in to help you. There are so many platforms out now that can offer you tons of quality services you are looking for, while working within your budget. At times this can be the best way to avoid all the other steps and stress behind it all.

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Verdict

I understand that this all can seem very daunting, but I truly believe if you follow these tips they can work for you. Sure, it’s not going to be easy, but what in life is? Remember to prepare a budget. During this process find your marketing niche and research. Lastly, relax and stay organized, because you can always bring somebody else in to help you. You can be successful with these tips; just be patient and stay the course.

Featured photo credit: LifeHack/www.lifehack.org via media.lifehack.org

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Christopher Alston

Small Business Owner

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Last Updated on March 23, 2021

Manage Your Energy so You Can Manage Your Time

Manage Your Energy so You Can Manage Your Time

One of the greatest ironies of this age is that while various gadgets like smartphones and netbooks allow you to multitask, it seems that you never manage to get things done. You are caught in the busyness trap. There’s just too much work to do in one day that sometimes you end up exhausted with half-finished tasks.

The problem lies in how to keep our energy level high to ensure that you finish at least one of your most important tasks for the day. There’s just not enough hours in a day and it’s not possible to be productive the whole time.

You need more than time management. You need energy management

1. Dispel the idea that you need to be a “morning person” to be productive

How many times have you heard (or read) this advice – wake up early so that you can do all the tasks at hand. There’s nothing wrong with that advice. It’s actually reeks of good common sense – start early, finish early. The thing is that technique alone won’t work with everyone. Especially not with people who are not morning larks.

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I should know because I was once deluded with the idea that I will be more productive if I get out of bed by 6 a.m. Like most of you Lifehackers, I’m always on the lookout for productivity hacks because I have a lot of things in my plate. I’m working full time as an editor for a news agency, while at the same time tending to my side business as a content marketing strategist. I’m also a travel blogger and oh yeah, I forgot, I also have a life.

I read a lot of productivity books and blogs looking for ways to make the most of my 24 hours. Most stories on productivity stress waking up early. So I did – and I was a major failure in that department – both in waking up early and finishing early.

2. Determine your “peak hours”

Energy management begins with looking for your most productive hours in a day. Getting attuned to your body clock won’t happen instantly but there’s a way around it.

Monitor your working habits for one week and list down the time when you managed to do the most work. Take note also of what you feel during those hours – do you feel energized or lethargic? Monitor this and you will find a pattern later on.

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My experiment with being a morning lark proved that ignoring my body clock and just doing it by disciplining myself to wake up before 8 a.m. will push me to be more productive. I thought that by writing blog posts and other reports in the morning that I would be finished by noon and use my lunch break for a quick gym session. That never happened. I was sleepy, distracted and couldn’t write jack before 10 a.m.

In fact that was one experiment that I shouldn’t have tried because I should know better. After all, I’ve been writing for a living for the last 15 years, and I have observed time and again that I write more –and better – in the afternoon and in evenings after supper. I’m a night owl. I might as well, accept it and work around it.

Just recently, I was so fired up by a certain idea that – even if I’m back home tired from work – I took out my netbook, wrote and published a 600-word blog post by 11 p.m. This is a bit extreme and one of my rare outbursts of energy, but it works for me.

3. Block those high-energy hours

Once you have a sense of that high-energy time, you can then mold your schedule so that your other less important tasks will be scheduled either before or after this designated productive time.

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Block them out in your calendar and use the high-energy hours for your high priority tasks – especially those that require more of your mental energy and focus. You also need to use these hours to any task that will bring you closer to you life’s goal.

If you are a morning person, you might want to schedule most business meetings before lunch time as it’s important to keep your mind sharp and focused. But nothing is set in stone. Sometimes you have to sacrifice those productive hours to attend to other personal stuff – like if you or your family members are sick or if you have to attend your son’s graduation.

That said, just remember to keep those productive times on your calendar. You may allow for some exemptions but stick to that schedule as much as possible.

There’s no right or wrong way of using this energy management technique because everything depends on your own personal circumstances. What you need to remember is that you have to accept what works for you – and not what other productivity gurus say you should do.

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Understanding your own body clock is the key to time management. Without it, you end up exhausted chasing a never-ending cycle of tasks and frustrations.

Featured photo credit: Collin Hardy via unsplash.com

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