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5 Ways To Improve Your Marketing Efforts

5 Ways To Improve Your Marketing Efforts

Marketing is the heart of every company, and is needed in order for a business to be successful today. Without successful marketing there is no successful business. Being that marketing is such a broad term, it encompasses so many things, such as online advertising, print advertising, public relations, promotions, and sales. The marketing process is a means by which any product or service is introduced and promoted to individuals. Without marketing, your business may provide products and services, but in the end your business could possibly fail. That’s why it is my solemn duty as an entrepreneur to provide you with 5 simple solutions to improve your marketing efforts.

1. Prepare A Budget And Plan

This will be the key element in understanding what you want your marketing efforts to look like. Having a solid budget will give you accountability as you begin brainstorming your marketing schematics. Remember you don’t have to spend tons of money to show you are professional. Whether you are a small business, or Fortune 500 company, I can guarantee that with proper financial preparation you will be successful. If available, and their time permits, bring in an accountant during this process to assist you.

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2. Find Your Marketing Niche

Often times after we prepare a budget and plan it can seem overwhelming. With so many options that are available to help you, which one is right for you? You have online marketing (social media, websites, banner ads), print, billboards, radio, television, mobile advertising, public relations, etc. The problem occurs in finding which marketing niche you want to commit to. When you can successfully focus on the option of choice, that’s already half of the work completed.

3. Research

When you find your marketing niche, research and speak with other businesses to see what they did and how they became successful through it. Research is a crucial part in the process; it allows you brainstorm and focus on the details that will help your marketing campaigns standout. There are also many government agencies nationally, by state, and locally that can provide many resources to help you.

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4. Relax And Stay Organized

I don’t know how many times I have spoken to individuals who have gotten so overwhelmed during this process. Most people forget that organization is everything in your marketing efforts. Several reasons why campaigns don’t succeed is because people become exhausted and frustrated through this process. Always keep calm and relaxed; if it ever feels as if it is becoming an overwhelming task, take some time to walk away and come back. Do something that will allow you to detox from it all; you don’t want stress to show through your marketing efforts.

5. When In Doubt, Hire Someone

If you still feel as if this is too daunting, maybe sourcing your marketing project out is your best option. Sometimes the best solutions are when you can bring a team, like Twiisted Media, in to help you. There are so many platforms out now that can offer you tons of quality services you are looking for, while working within your budget. At times this can be the best way to avoid all the other steps and stress behind it all.

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Verdict

I understand that this all can seem very daunting, but I truly believe if you follow these tips they can work for you. Sure, it’s not going to be easy, but what in life is? Remember to prepare a budget. During this process find your marketing niche and research. Lastly, relax and stay organized, because you can always bring somebody else in to help you. You can be successful with these tips; just be patient and stay the course.

Featured photo credit: LifeHack/www.lifehack.org via media.lifehack.org

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Christopher Alston

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Last Updated on July 8, 2020

How to Prevent Decision Fatigue From Clouding Your Judgement

How to Prevent Decision Fatigue From Clouding Your Judgement

What is decision fatigue? Let me explain this with an example:

When determining a court ruling, there are many factors that contribute to their final verdict. You probably assume that the judge’s decision is influenced solely by the nature of the crime committed or the particular laws that were broken. While this is completely valid, there is an even greater influential factor that dictates the judge’s decision: the time of day.

In 2012, a research team from Columbia University[1] examined 1,112 court rulings set in place by a Parole Board Judge over a 10 month period. The judge would have to determine whether the individuals in question would be released from prison on parole, or a change in the parole terms.

While the facts of the case often take precedence in decision making, the judges mental state had an alarming influence on their verdict.

As the day goes on, the chance of a favorable ruling drops:

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    Image source: Proceedings of the National Academy of Sciences

    Does the time of day, or the judges level of hunger really contribute that greatly to their decision making? Yes, it does.

    The research went on to show that at the start of the day the likelihood of the judging giving out a favorable ruling was somewhere around 65%.

    But as the morning dragged on, the judge became fatigued and drained from making decision after decision. As more time went on, the odds of receiving a favorable ruling decreased steadily until it was whittled down to zero.

    However, right after their lunch break, the judge would return to the courtroom feeling refreshed and recharged. Energized by their second wind, their leniency skyrockets back up to a whopping 65%. And again, as the day drags on to its finish, the favorable rulings slowly diminish along with the judge’s spirits.

    This is no coincidence. According to the carefully recorded research, this was true for all 1,112 cases. The severity of the crime didn’t matter. Whether it was rape, murder, theft, or embezzlement, the criminal was more likely to get a favorable ruling either early in the morning, or after the judges lunch break.

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    Are You Suffering from Decision Fatigue Too?

    We all suffer from decision fatigue without even realizing it.

    Perhaps you aren’t a judge with the fate of an individual’s life at your disposal, but the daily decisions you make for yourself could hinder you if you’re not in the right head-space.

    Regardless of how energetic you feel (as I imagine it is somehow caffeine induced anyway), you will still experience decision fatigue. Just like every other muscle, your brain gets tired after periods of overuse, pumping out one decision after the next. It needs a chance to rest in order to function at a productive rate.

    The Detrimental Consequences of Decision Fatigue

    When you are in a position such as a Judge, you can’t afford to let your mental state dictate your decision making; but it still does. According to George Lowenstein, an American educator and economy expert, decision fatigue is to blame for poor decision making among members of high office. The disastrous level of failure among these individuals to control their impulses could be directly related to their day to day stresses at work and their private life.

    When you’re just too tired to think, you stop caring. And once you get careless, that’s when you need to worry. Decision fatigue can contribute to a number of issues such as impulse shopping (guilty), poor decision making at work, and poor decision making with after work relationships. You know what I’m talking about. Don’t dip your pen in the company ink.

    How to Make Decision Effectively

    Either alter the time of decision making to when your mind is the most fresh, or limit the number of decisions to be made. Try utilizing the following hacks for more effective decision making.

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    1. Make Your Most Important Decisions within the First 3 Hours

    You want to make decisions at your peak performance, so either first thing in the morning, or right after a break.

    Research has actually shown that you are the most productive for the first 3 hours[2] of your day. Utilize this time! Don’t waste it on trivial decisions such as what to wear, or mindlessly scrolling through social media.

    Instead, use this time to tweak your game plan. What do you want to accomplish? What can you improve? What steps do you need to take to reach these goals?

    2. Form Habits to Reduce Decision Making

    You don’t have to choose all the time.

    Breakfast is the most important meal of the day, but it doesn’t have to be an extravagant spread every morning. Make a habit out of eating a similar or quick breakfast, and cut that step of your morning out of the way. Can’t decide what to wear? Pick the first thing that catches your eye. We both know that after 20 minutes of changing outfits you’ll just go with the first thing anyway.

    Powerful individuals such as Steve Jobs, Barack Obama, and Mark Zuckerberg don’t waste their precious time deciding what to wear. In fact, they have been known to limiting their outfits down to two options in order to reduce their daily decision making.

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    3. Take Frequent Breaks for a Clearer Mind

    You are at your peak of productivity after a break, so to reap the benefits, you need to take lots of breaks! I know, what a sacrifice. If judges make better decisions in the morning and after their lunch break, then so will you.

    The reason for this is because the belly is now full, and the hunger is gone. Roy Baumeister, Florida State University social psychologist[3] had found that low-glucose levels take a negative toll on decision making. By taking a break to replenish your glucose levels, you will be able to focus better and improve your decision making abilities.

    Even if you aren’t hungry, little breaks are still necessary to let your mind refresh, and come back being able to think more clearly.

    Structure your break times. Decide beforehand when you will take breaks, and eat energy sustaining snacks so that your energy level doesn’t drop too low. The time you “lose” during your breaks will be made up in the end, as your productivity will increase after each break.

    So instead of slogging through your day, letting your mind deteriorate and fall victim to the daily abuses of decision making, take a break, eat a snack. Let your mind refresh and reset, and jump-start your productivity throughout the day.

    More Tips About Decision Making

    Featured photo credit: Kelly Sikkema via unsplash.com

    Reference

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