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3 Things to Consider When Uploading Videos to YouTube

3 Things to Consider When Uploading Videos to YouTube

It’s no secret that sites like YouTube have changed the way we engage on the internet. I remember when I would conduct research 10 years ago, I would have to read through 2,000 words of content to learn how to solve a common problem. But now, most of the information I need is available on YouTube in a more practical way. Learning through videos is so much easier because you can follow through while watching a tutorial, and you’re not limited to just one. What makes YouTube so incredible is their open-source platform that allows virtually anyone with a safe account to upload videos. This means, you have a lot of content, presented in a different way, and it’s free.

One thing that’s intriguing is the question of what distinguishes a good video from a great video. What are the reasons behind a video getting 1,000 more views than another? I decided to research this so I can start focusing on the factors that matter for the next time I upload a video to YouTube. If I’m able to outshine my competition, then I’ll be able to increase brand awareness, which in the end, will help my bottom-line.

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Here are a few things to focus on the next time you’re uploading videos to YouTube:

The Purpose

For you to succeed on YouTube, it’s important that you know the purpose of your video and what you’re trying to provide your audience overall. The more you know about your purpose, the more guided your video will be. A smooth-flowing video is easy to interact with and the learning process becomes easier for your audience.

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For example, the best videos on YouTube are those that provide information to their audience in a systematic way. They provide structure, depth, and solve a common problem online. All three of these elements are much easier to implement into your video when you know your purpose. When you know your main objective, everything else is built on top of that foundation.

Solve a Problem

I’ve noticed the best performing videos on YouTube solve a common problem. It’s also been stated that 89% of searches on Google are problem-based and you can actually find out about keyword trends by visiting Google Trends. This tool will provide you with keyword popularity and how much it’s increased over the last few weeks.

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The next time you are creating a video, do your research so that you can find a common problem readers are having in your niche. Then, create a quality video outlining how to solve this problem step-by-step. Here’s a cool trick that has helped me outperform my competition: watch other videos focused on solving the same problem and make notes on what they are missing. Then when creating your video, add all the missing elements that will make you stand out compared to your competition.

The Quality

Nothing pushes people away from your video quicker than poor quality. When a video is hard to view and hear because of low-quality formatting and/or production, then people won’t be able to pull out the value they need. These people will then head over to other videos to find what they are looking for. Trust me when I say, there is no shortage of videos online so be prepared to lose your audience to your competitors if you don’t take quality seriously. What can you do to improve the quality of your videos?

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First, make sure you use a video creation tool that is popular and has awesome reviews. You can find these tools by doing a quick search on Google for “best video creation tools”. Secondly, save your video in high definition quality compatible with YouTube. They do allow high-definition when uploading, so take advantage of this feature. Third, formatting is very important when saving because you have several options. You can save in mp4, MOV, Avi, Flv, and others. If you are formatting from your windows PC, then you have access to the Wondershare Video Converter, which is an all-in-one tool. This tool can convert to any format quickly. If you’ve created a video on an Apple device, then products like AppleMacSoft video converter will do the trick.

Final Thoughts

It’s amazing how far the ability to share information has come throughout the years. At one point, you had only text-based content, which was hard to find because of low-quality search engines. Then, you had Google, which changed the way people search for text-based information.

The introduction of YouTube allowed people to internalize and absorb information in a completely different way. It was easier to follow, more practical, and required less effort because you no longer had to read 2,000+ words content. Social media now allows you to share this awesome information quickly with others all over the world. Good luck creating!

Featured photo credit: Flickr via flickr.com

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Rizvan Ullah

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Last Updated on February 15, 2019

7 Tools to Help Keep Track of Goals and Habits Effectively

7 Tools to Help Keep Track of Goals and Habits Effectively

Now that 2011 is well underway and most people have fallen off the bandwagon when it comes to their New Year’s resolutions (myself included), it’s a good time to step back and take an honest look at our habits and the goals that we want to achieve.

Something that I have learned over the past few years is that if you track something, be it your eating habits, exercise, writing time, work time, etc. you become aware of the reality of the situation. This is why most diet gurus tell you to track what you eat for a week so you have an awareness of the of how you really eat before you start your diet and exercise regimen.

Tracking daily habits and progress towards goals is another way to see reality and create a way for you clearly review what you have accomplished over a set period of time. Tracking helps motivate you too; if I can make a change in my life and do it once a day for a period of time it makes me more apt to keep doing it.

So, if you have some goals and habits in mind that need tracked, all you need is a tracking tool. Today we’ll look at 7 different tools to help you keep track of your habits and goals.

Joe’s Goals

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    Joe’s Goals is a web-based tool that allows users to track their habits and goals in an easy to use interface. Users can add as many goals/habits as they want and also check multiple times per day for those “extra productive days”. Something that is unique about Joe’s Goals is the way that you can keep track of negative habits such as eating out, smoking, etc. This can help you visualize the good things that you are doing as well as the negative things that you are doing in your life.

    Joe’s Goals is free with a subscription version giving you no ads and the “latest version” for $12 a year.

    Daytum

      Daytum

      is an in depth way of counting things that you do during the day and then presenting them to you in many different reports and groups. With Daytum you can add several different items to different custom categories such as work, school, home, etc. to keep track of your habits in each focus area of your life.

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      Daytum is extremely in depth and there are a ton of settings for users to tweak. There is a free version that is pretty standard, but if you want more features and unlimited items and categories you’ll need Daytum Plus which is $4 a month.

      Excel or Numbers

        If you are the spreadsheet number cruncher type and the thought of using someone else’s idea of how you should track your habits turns you off, then creating your own Excel/Numbers/Google spreadsheet is the way to go. Not only do you have pretty much limitless ways to view, enter, and manipulate your goal and habit data, but you have complete control over your stuff and can make it private.

        What’s nice about spreadsheets is you can create reports and can customize your views in any way you see fit. Also, by using Dropbox, you can keep your tracker sheets anywhere you have a connection.

        Evernote

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          I must admit, I am an Evernote junky, mostly because this tool is so ubiquitous. There are several ways you can implement habit/goal tracking with Evernote. You won’t be able to get nifty reports and graphs and such, but you will be able to access your goal tracking anywhere your are, be it iPhone, Android, Mac, PC, or web. With Evernote you pretty much have no excuse for not entering your daily habit and goal information as it is available anywhere.

          Evernote is free with a premium version available.

          Access or Bento

            If you like the idea of creating your own tracker via Excel or Numbers, you may be compelled to get even more creative with database tools like Access for Windows or Bento for Mac. These tools allow you to set up relational databases and even give you the option of setting up custom interfaces to interact with your data. Access is pretty powerful for personal database applications, and using it with other MS products, you can come up with some pretty awesome, in depth analysis and tracking of your habits and goals.

            Bento is extremely powerful and user friendly. Also with Bento you can get the iPhone and iPad app to keep your data anywhere you go.

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            You can check out Access and the Office Suite here and Bento here.

            Analog Bonus: Pen and Paper

            All these digital tools are pretty nifty and have all sorts of bells and whistles, but there are some people out there that still swear by a notebook and pen. Just like using spreadsheets or personal databases, pen and paper gives you ultimate freedom and control when it comes to your set up. It also doesn’t lock you into anyone else’s idea of just how you should track your habits.

            Conclusion

            I can’t necessarily recommend which tool is the best for tracking your personal habits and goals, as all of them have their quirks. What I can do however (yes, it’s a bit of a cop-out) is tell you that the tool to use is whatever works best for you. I personally keep track of my daily habits and personal goals with a combo Evernote for input and then a Google spreadsheet for long-term tracking.

            What this all comes down to is not how or what tool you use, but finding what you are comfortable with and then getting busy with creating lasting habits and accomplishing short- and long-term goals.

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