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3 Things to Consider When Uploading Videos to YouTube

3 Things to Consider When Uploading Videos to YouTube

It’s no secret that sites like YouTube have changed the way we engage on the internet. I remember when I would conduct research 10 years ago, I would have to read through 2,000 words of content to learn how to solve a common problem. But now, most of the information I need is available on YouTube in a more practical way. Learning through videos is so much easier because you can follow through while watching a tutorial, and you’re not limited to just one. What makes YouTube so incredible is their open-source platform that allows virtually anyone with a safe account to upload videos. This means, you have a lot of content, presented in a different way, and it’s free.

One thing that’s intriguing is the question of what distinguishes a good video from a great video. What are the reasons behind a video getting 1,000 more views than another? I decided to research this so I can start focusing on the factors that matter for the next time I upload a video to YouTube. If I’m able to outshine my competition, then I’ll be able to increase brand awareness, which in the end, will help my bottom-line.

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Here are a few things to focus on the next time you’re uploading videos to YouTube:

The Purpose

For you to succeed on YouTube, it’s important that you know the purpose of your video and what you’re trying to provide your audience overall. The more you know about your purpose, the more guided your video will be. A smooth-flowing video is easy to interact with and the learning process becomes easier for your audience.

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For example, the best videos on YouTube are those that provide information to their audience in a systematic way. They provide structure, depth, and solve a common problem online. All three of these elements are much easier to implement into your video when you know your purpose. When you know your main objective, everything else is built on top of that foundation.

Solve a Problem

I’ve noticed the best performing videos on YouTube solve a common problem. It’s also been stated that 89% of searches on Google are problem-based and you can actually find out about keyword trends by visiting Google Trends. This tool will provide you with keyword popularity and how much it’s increased over the last few weeks.

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The next time you are creating a video, do your research so that you can find a common problem readers are having in your niche. Then, create a quality video outlining how to solve this problem step-by-step. Here’s a cool trick that has helped me outperform my competition: watch other videos focused on solving the same problem and make notes on what they are missing. Then when creating your video, add all the missing elements that will make you stand out compared to your competition.

The Quality

Nothing pushes people away from your video quicker than poor quality. When a video is hard to view and hear because of low-quality formatting and/or production, then people won’t be able to pull out the value they need. These people will then head over to other videos to find what they are looking for. Trust me when I say, there is no shortage of videos online so be prepared to lose your audience to your competitors if you don’t take quality seriously. What can you do to improve the quality of your videos?

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First, make sure you use a video creation tool that is popular and has awesome reviews. You can find these tools by doing a quick search on Google for “best video creation tools”. Secondly, save your video in high definition quality compatible with YouTube. They do allow high-definition when uploading, so take advantage of this feature. Third, formatting is very important when saving because you have several options. You can save in mp4, MOV, Avi, Flv, and others. If you are formatting from your windows PC, then you have access to the Wondershare Video Converter, which is an all-in-one tool. This tool can convert to any format quickly. If you’ve created a video on an Apple device, then products like AppleMacSoft video converter will do the trick.

Final Thoughts

It’s amazing how far the ability to share information has come throughout the years. At one point, you had only text-based content, which was hard to find because of low-quality search engines. Then, you had Google, which changed the way people search for text-based information.

The introduction of YouTube allowed people to internalize and absorb information in a completely different way. It was easier to follow, more practical, and required less effort because you no longer had to read 2,000+ words content. Social media now allows you to share this awesome information quickly with others all over the world. Good luck creating!

Featured photo credit: Flickr via flickr.com

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Last Updated on November 19, 2019

10 Smartest Productivity Software to Boost Work Performance

10 Smartest Productivity Software to Boost Work Performance

Productivity is the ability to perform tasks efficiently and in a timely manner. In today’s busy and competitive business world, productivity is paramount for any business, organization or corporation.

Productivity is more than just performing tasks successfully. It is about investing and allocating resources, so the company or business can perform to meet its core goals.

As part of 2019, it is important to commit to new goals. When shopping around for new productivity software keep in mind the following things: cost, reliability, cross-platform compatibility, on the go, technical support, etc.

In the subsequent sections, we will examine the most recommended productivity software in the marketplace. In addition, we will look at what makes them tick and what separates them from the rest of the pack.

Projects and Tasks Management

1. Monday dot com

    Monday dot com was founded to create a team management solution so people connect to workplace processes across any industry. The productivity tool is used in more than 140 countries.

    The user interface is intuitive and impressive. It makes collaboration productive and fun because of its simplicity.

    The tool is deemed to have one of the best user experiences across the mobile and online project and task management platform.

    The product includes usability, customization, admin control, group management and control, private or public control, in-group messaging and more.

    Check out the software here!

    2. Asana

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      The mantra behind Asana’s product is to enable teams from across different organizations to work together effortlessly.

      The software comes with lots of customizations. When you create a project as a user, you can choose between a traditional task view and the kanban-style board view. The dashboard allows you to see the progress on a project, and it includes an excellent advanced set of search tools.

      Also, Asana’s Android and iOS apps do retain the web interface’s clean look and feel.

      Check out the software here!

      3. Trello

        Trello was founded in the summer of 2010 and two years later the platform added 500,000 members. Anyone within sales, marketing, HR and operations can collaborate successfully with this product.

        Moreover, the tool has over 100 plus integrations with Google Drive, Slack, Jira and others. The product works flawlessly across various platforms.

        Some of the well-known features includes is speed, easy-to-use, and set up. The interface includes due dates, assignments, file storage, checklists and more.

        Check out the software here!

        4. Jira

          The Jira software is flexible and heralded as the next-generation project.

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          The software allows teams to design and adapt the software to an organization’s needs. This includes having visibility into long term goals, project roadmaps, status of work, real-time release information and more. In addition, the interface is customizable.

          The Atlassian Cloud does not support multiple separate domains, subdomains or domain aliases in Google Apps.

          Check out the software here!

          5. Evernote Business

            Evernote was founded in 2008 and reached 11 million users by 2011. The company was founded on the premise that their product should address the ever-increasing volume and speed of information.

            The product helps bring together groups of teams because of versatility and functionality. It creates documents, collaboration on projects, store information all a single location.

            Moreover, you can find information quickly and includes effective search capabilities and integrations with existing tools you may already use.

            Check out the software here!

            Communication

            6. Slack

              Slack was founded in 2013 and the tool is heralded as a collaboration hub. Slack is where productivity happens. When you start a new project, hire new staff, deploy a code, review a sales contract, finalize on a budget, Slack covers all of these. Some of the major highlights include highly customizable notifications and seamless integrations with other collaboration and office tools. The free version of the software comes loaded with features, but does not archive old message. So, you have to review what are the best options for your organization or business.

              Check out the software here!

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              7. Spike

                Newcomer Spike makes emails more conversational by helping teams maintain productivity, communication, and collaboration. All of these are achieved from within their inbox.

                Spike works on top of any existing email (O365, G suite, and IMAP) turning it into a real-time messenger and making your communication much more functional and efficient.

                Spike’s features include built-in groups and channels, voice and video calls, email encryption, instant access to all your files, and much more.

                Check out the software here!

                Creation

                8. Office 365

                  Microsoft’s Office 365 could not be excluded from the conversation and especially as it pertains to productivity software.

                  Of course we are all familiar with Word, Excel, PowerPoint, and Outlook. But there is more capabilities that come with it.

                  You have business-class email, online storage space, and teamwork solutions. These services can be accessed from just about anywhere.

                  Within this suite is Microsoft Sway, which is a presentation software and a step above PowerPoint.

                  Check out the software here!

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                  9. Grammarly

                    Grammarly helps to cut down time on editing. Professionals in several industries like law, healthcare, academia, marketing, engineering and journalism use it to provide instant feedback on the accuracy of writing in English.

                    Once you install the extension from Google Chrome, you can get corrections when you are drafting an email, using social media and other apps.

                    Grammarly is AI powered and it’s a wonderful tool to have to check spelling and grammar before a presentation.

                    Check out the software here!

                    Team Analytics

                    10. ActivTrak

                      ActivTrak is a business intelligence tool that allows you to access team behavior analytics. In other words, it is data-driven.

                      The pros include two-factor authentication with active directory integration. You can also automate your alerts and it has an intuitive interface with easy-to-use admin controls.

                      Furthermore, it comes with Google sign-in, iOS app, productivity track, and more. The bottomline is the product offers employee productivity metrics along with team behavior analytics.

                      Check out the software here!

                      The Bottom Line

                      Depending on the size, budget, resources, and immediate needs of your company, not all productivity software will exactly solve your problem. You will have to contact any of the providers above and probe extensively to find the right product that is made for your business.

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                      Featured photo credit: Domenico Loia via unsplash.com

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