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3 Things to Consider When Uploading Videos to YouTube

3 Things to Consider When Uploading Videos to YouTube

It’s no secret that sites like YouTube have changed the way we engage on the internet. I remember when I would conduct research 10 years ago, I would have to read through 2,000 words of content to learn how to solve a common problem. But now, most of the information I need is available on YouTube in a more practical way. Learning through videos is so much easier because you can follow through while watching a tutorial, and you’re not limited to just one. What makes YouTube so incredible is their open-source platform that allows virtually anyone with a safe account to upload videos. This means, you have a lot of content, presented in a different way, and it’s free.

One thing that’s intriguing is the question of what distinguishes a good video from a great video. What are the reasons behind a video getting 1,000 more views than another? I decided to research this so I can start focusing on the factors that matter for the next time I upload a video to YouTube. If I’m able to outshine my competition, then I’ll be able to increase brand awareness, which in the end, will help my bottom-line.

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Here are a few things to focus on the next time you’re uploading videos to YouTube:

The Purpose

For you to succeed on YouTube, it’s important that you know the purpose of your video and what you’re trying to provide your audience overall. The more you know about your purpose, the more guided your video will be. A smooth-flowing video is easy to interact with and the learning process becomes easier for your audience.

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For example, the best videos on YouTube are those that provide information to their audience in a systematic way. They provide structure, depth, and solve a common problem online. All three of these elements are much easier to implement into your video when you know your purpose. When you know your main objective, everything else is built on top of that foundation.

Solve a Problem

I’ve noticed the best performing videos on YouTube solve a common problem. It’s also been stated that 89% of searches on Google are problem-based and you can actually find out about keyword trends by visiting Google Trends. This tool will provide you with keyword popularity and how much it’s increased over the last few weeks.

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The next time you are creating a video, do your research so that you can find a common problem readers are having in your niche. Then, create a quality video outlining how to solve this problem step-by-step. Here’s a cool trick that has helped me outperform my competition: watch other videos focused on solving the same problem and make notes on what they are missing. Then when creating your video, add all the missing elements that will make you stand out compared to your competition.

The Quality

Nothing pushes people away from your video quicker than poor quality. When a video is hard to view and hear because of low-quality formatting and/or production, then people won’t be able to pull out the value they need. These people will then head over to other videos to find what they are looking for. Trust me when I say, there is no shortage of videos online so be prepared to lose your audience to your competitors if you don’t take quality seriously. What can you do to improve the quality of your videos?

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First, make sure you use a video creation tool that is popular and has awesome reviews. You can find these tools by doing a quick search on Google for “best video creation tools”. Secondly, save your video in high definition quality compatible with YouTube. They do allow high-definition when uploading, so take advantage of this feature. Third, formatting is very important when saving because you have several options. You can save in mp4, MOV, Avi, Flv, and others. If you are formatting from your windows PC, then you have access to the Wondershare Video Converter, which is an all-in-one tool. This tool can convert to any format quickly. If you’ve created a video on an Apple device, then products like AppleMacSoft video converter will do the trick.

Final Thoughts

It’s amazing how far the ability to share information has come throughout the years. At one point, you had only text-based content, which was hard to find because of low-quality search engines. Then, you had Google, which changed the way people search for text-based information.

The introduction of YouTube allowed people to internalize and absorb information in a completely different way. It was easier to follow, more practical, and required less effort because you no longer had to read 2,000+ words content. Social media now allows you to share this awesome information quickly with others all over the world. Good luck creating!

Featured photo credit: Flickr via flickr.com

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Published on September 20, 2018

11 Google Chrome Apps and Features to Help You Get More Done with Less Effort

11 Google Chrome Apps and Features to Help You Get More Done with Less Effort

In today’s fast-paced and never-ending busy world, we are overwhelmed by tasks that need to be completed by tight deadlines. With so much technology it is difficult to find the right tools to help boost our efficiency. And, many tools get obsolete so its essential to stay up-to-date to know when you will have to make adjustments to these tools. Independently of where you work, there’s a good chance that you have to be working on a PC or a laptop.

Do you are feel like you do not have enough time, or cannot accomplish much as of late? It is recommended to take a step back and look at the big picture. Also, you want to explore new and innovative ways to improve productivity.

In this article, I outline 11 features and apps within the Chrome browser that can help you do just that.

Minimizing Tabs

Let’s face it we all have more than a dozen tabs opened on our computers. One neat trick to still keep most of them open is to turn them into pinned tabs. On Google Chrome you can right-click the tab and select “Pin Tab” option. This turns the tab into an icon enabling you to continue multitasking.

Pinning a tab anchors the tabs on the left of your toolbar; a great benefit of the “Pin Tab” feature is that you can’t close these tabs accidentally since the “X” disappears after pinning them.

Incognito Mode

Google Chrome is a very easy-to-use and intuitive. But, Google does collect our browsing data; so to remedy this, you can use Incognito Mode. This feature does not keep your browsing or download history. You can enable or access it in three different ways:

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  1. Press Ctrl/Command+shift+N
  2. Select File Menu and choose New Incognito Window
  3. Download extension New Incognito Window

This feature is very handy if you’d rather not have your browsing history stored and utilized for future advertisement or suggested pages.

Save Webpages as PDF Files

Have you ever browsed interesting or important information and then forgot to bookmark or save it in “favorites”, making it impossible to find again? Chances are you have done this on a number of occasions.

Thankfully, there is an easy solution. You can save webpages as PDF files. On your keyboard, press control/command+p and you will be able to save webpages as PDFs.

Open Recently-closed Tabs

Ever had dozens of tabs opened and all of a sudden your browser shuts down? It has probably happened to all of us. You can easily recover all of your tabs using two approaches. Don’t panic if this happens because there is a workaround and solution for it.

One is by pressing Ctrl/CMD+Shift+T.

The other approach is to click on the three vertical dots on your browser and hover over “History”.

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Solve Mathematical Problems

Google’s Chrome browser doesn’t just search for relevant and updated information. It is also capable of performing some mathematical problems. Within the omnibox (Chrome’s address or URL bar), you can perform mathematical exercises.

For example, if you are struggling with percentages you can search 20 percent of x amount and it will instantly provide a result. Pretty handy, right?!

Play Media Files

Are you frequently met with difficulties when playing or watch a video files? Well, once again Chrome comes to the rescue. You can can listen or play videos from all sorts of movie or music files (mp3, mp4, .mov, .mkv, .ogv, .webm, .wav, etc.) by simply dragging the file into the search bar.

In addition, you can view images, PDF files and Microsoft Office files, too.

Navigate Swiftly Between Tabs

With all of those tabs opened comes great navigation responsibilities. Rather than clicking through every tab, you can use shortcut keys like Ctrl+Tab to navigate all of the different tabs. Also, you are able to navigate to the first tab by pressing Ctrl-1, Ctrl-2, and so on. If you want to switch to the very last tab, press Ctrl-9.

Stay Focus(e)d

Computers nowadays have awesome capabilities.

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Sometimes we like to get work done, but let’s face it, we’re all human. We sometimes procrastinate by visiting a website we really like, or maybe take a break with watching a flick on Netflix, a video on YouTube or browsing Facebook.

With Chrome’s StayFocusd extension, you can truly stay focused and get more done in less time.

This extension naturally helps you stay more productive by limiting the amount of time you spend on websites. You can set the time and it will automatically block those sites after a certain period.

Grammarly for Editing

Grammarly is a must have, and it’s really a complete powerhouse. Grammarly helps you check your grammar and spelling for everything you write online.

You can use it professionally or as a student, which will make the editing process much easier and more efficient. Furthermore, it can automatically check for typos when you send an email, type a Tweet, or post a Facebook comment. It’s like having your own personal copyeditor!

Loom

There are times that words in an email or written text in a chat app will just not convey the right meaning.

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There is a saying that a picture is worth a thousand words. Well, the same is true of videos.

With Loom, you can capture, narrate and immediately share video recordings of your screen, which will help coworkers understand issues you are facing, or to easily convey an explanation on screen. Plus, with video you will be able to easily walk people through a process, and you can use it to create simple how-to videos.

Chrome Calendar Extension

No matter what your level of responsibility is at your job, Google Calendar is another essential resource to have at your fingertips.

Specifically, you can have this extension added as an icon in the toolbar of your browser, which I highly recommend. Once you add the extension to your browser, you can check for upcoming events with a single click without leaving your current page.

Final Thoughts

Google Chrome has definitely evolved from its inception. As you can see you have a very powerful tool that comes as a free installation and is loaded with dozens of capabilities. The above listed Chrome apps can resolve some of the most common obstacles to your time management and productivity.

Featured photo credit: Andrew Neel via unsplash.com

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