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3 Things to Consider When Uploading Videos to YouTube

3 Things to Consider When Uploading Videos to YouTube

It’s no secret that sites like YouTube have changed the way we engage on the internet. I remember when I would conduct research 10 years ago, I would have to read through 2,000 words of content to learn how to solve a common problem. But now, most of the information I need is available on YouTube in a more practical way. Learning through videos is so much easier because you can follow through while watching a tutorial, and you’re not limited to just one. What makes YouTube so incredible is their open-source platform that allows virtually anyone with a safe account to upload videos. This means, you have a lot of content, presented in a different way, and it’s free.

One thing that’s intriguing is the question of what distinguishes a good video from a great video. What are the reasons behind a video getting 1,000 more views than another? I decided to research this so I can start focusing on the factors that matter for the next time I upload a video to YouTube. If I’m able to outshine my competition, then I’ll be able to increase brand awareness, which in the end, will help my bottom-line.

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Here are a few things to focus on the next time you’re uploading videos to YouTube:

The Purpose

For you to succeed on YouTube, it’s important that you know the purpose of your video and what you’re trying to provide your audience overall. The more you know about your purpose, the more guided your video will be. A smooth-flowing video is easy to interact with and the learning process becomes easier for your audience.

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For example, the best videos on YouTube are those that provide information to their audience in a systematic way. They provide structure, depth, and solve a common problem online. All three of these elements are much easier to implement into your video when you know your purpose. When you know your main objective, everything else is built on top of that foundation.

Solve a Problem

I’ve noticed the best performing videos on YouTube solve a common problem. It’s also been stated that 89% of searches on Google are problem-based and you can actually find out about keyword trends by visiting Google Trends. This tool will provide you with keyword popularity and how much it’s increased over the last few weeks.

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The next time you are creating a video, do your research so that you can find a common problem readers are having in your niche. Then, create a quality video outlining how to solve this problem step-by-step. Here’s a cool trick that has helped me outperform my competition: watch other videos focused on solving the same problem and make notes on what they are missing. Then when creating your video, add all the missing elements that will make you stand out compared to your competition.

The Quality

Nothing pushes people away from your video quicker than poor quality. When a video is hard to view and hear because of low-quality formatting and/or production, then people won’t be able to pull out the value they need. These people will then head over to other videos to find what they are looking for. Trust me when I say, there is no shortage of videos online so be prepared to lose your audience to your competitors if you don’t take quality seriously. What can you do to improve the quality of your videos?

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First, make sure you use a video creation tool that is popular and has awesome reviews. You can find these tools by doing a quick search on Google for “best video creation tools”. Secondly, save your video in high definition quality compatible with YouTube. They do allow high-definition when uploading, so take advantage of this feature. Third, formatting is very important when saving because you have several options. You can save in mp4, MOV, Avi, Flv, and others. If you are formatting from your windows PC, then you have access to the Wondershare Video Converter, which is an all-in-one tool. This tool can convert to any format quickly. If you’ve created a video on an Apple device, then products like AppleMacSoft video converter will do the trick.

Final Thoughts

It’s amazing how far the ability to share information has come throughout the years. At one point, you had only text-based content, which was hard to find because of low-quality search engines. Then, you had Google, which changed the way people search for text-based information.

The introduction of YouTube allowed people to internalize and absorb information in a completely different way. It was easier to follow, more practical, and required less effort because you no longer had to read 2,000+ words content. Social media now allows you to share this awesome information quickly with others all over the world. Good luck creating!

Featured photo credit: Flickr via flickr.com

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Last Updated on May 14, 2019

8 Replacements for Google Notebook

8 Replacements for Google Notebook

Exploring alternatives to Google Notebook? There are more than a few ‘notebooks’ available online these days, although choosing the right one will likely depend on just what you use Google Notebook for.

  1. Zoho Notebook
    If you want to stick with something as close to Google Notebook as possible, Zoho Notebook may just be your best bet. The user interface has some significant changes, but in general, Zoho Notebook has pretty similar features. There is even a Firefox plugin that allows you to highlight content and drop it into your Notebook. You can go a bit further, though, dropping in any spreadsheets or documents you have in Zoho, as well as some applications and all websites — to the point that you can control a desktop remotely if you pare it with something like Zoho Meeting.
  2. Evernote
    The features that Evernote brings to the table are pretty great. In addition to allowing you to capture parts of a website, Evernote has a desktop search tool mobil versions (iPhone and Windows Mobile). It even has an API, if you’ve got any features in mind not currently available. Evernote offers 40 MB for free accounts — if you’ll need more, the premium version is priced at $5 per month or $45 per year. Encryption, size and whether you’ll see ads seem to be the main differences between the free and premium versions.
  3. Net Notes
    If the major allure for Google Notebooks lays in the Firefox extension, Net Notes might be a good alternative. It’s a Firefox extension that allows you to save notes on websites in your bookmarks. You can toggle the Net Notes sidebar and access your notes as you browse. You can also tag websites. Net Notes works with Mozilla Weave if you need to access your notes from multiple computers.
  4. i-Lighter
    You can highlight and save information from any website while you’re browsing with i-Lighter. You can also add notes to your i-Lighted information, as well as email it or send the information to be posted to your blog or Twitter account. Your notes are saved in a notebook on your computer — but they’re also synchronized to the iLighter website. You can log in to the site from any computer.
  5. Clipmarks
    For those browsers interested in sharing what they find with others, Clipmarks provides a tool to select clips of text, images and video and share them with friends. You can easily syndicate your finds to a whole list of sites such as Facebook, Twitter and Digg. You can also easily review your past clips and use them as references through Clipmarks’ website.
  6. UberNote
    If you can think of a way to send notes to UberNote, it can handle it. You can clip material while browsing, email, IM, text message or even visit the UberNote sites to add notes to the information you have saved. You can organize your notes, tag them and even add checkboxes if you want to turn a note into some sort of task list. You can drag and drop information between notes in order to manage them.
  7. iLeonardo
    iLeonardo treats research as a social concern. You can create a notebook on iLeonardo on a particular topic, collecting information online. You can also access other people’s notebooks. It may not necessarily take the place of Google Notebook — I’m pretty sure my notes on some subjects are cryptic — but it’s a pretty cool tool. You can keep notebooks private if you like the interface but don’t want to share a particular project. iLeonardo does allow you to follow fellow notetakers and receive the information they find on a particular topic.
  8. Zotero
    Another Firefox extension, Zotero started life as a citation management tool targeted towards academic researchers. However, it offers notetaking tools, as well as a way to save files to your notebook. If you do a lot of writing in Microsoft Word or Open Office, Zotero might be the tool for you — it’s integrated with both word processing software to allow you to easily move your notes over, as well as several blogging options. Zotero’s interface is also available in more than 30 languages.

I’ve been relying on Google Notebook as a catch-all for blog post ideas — being able to just highlight information and save it is a great tool for a blogger.

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In replacing it, though, I’m starting to lean towards Evernote. I’ve found it handles pretty much everything I want, especially with the voice recording feature. I’m planning to keep trying things out for a while yet — I’m sticking with Google Notebook until the Firefox extension quits working — and if you have any recommendations that I missed when I put together this list, I’d love to hear them — just leave a comment!

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