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Top Visual Trends of 2016

Top Visual Trends of 2016

The year 2016 was unpredictable even when we thought we had it figured out. Looking into the New Year, people will be a tad cautious of making predictions, but there are trends that we can expect to make a statement in the New Year.

Wrong political predictions marked 2016. First, there was Brexit, and then there was the U.S. presidential election. Never has the world been so wrong. The news from Syria did not get any better, as the civil war entered its fifth year. We lost a few stars too, among them Prince and George Michael. It was an unsettling year, but that hasn’t stopped the world from hoping for better things ahead.

In light of this, 2017 is likely to be an interesting year from all angles. The world will be watching as new leadership takes over. That aside, we seem to have reached a point of self-awareness as far as the environment is concerned. Collectively, we are only becoming aware of the consequences of years of wrongful living.

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Suddenly, the world seems to have a strong desire to make the Earth green again. You have probably heard talk of recycling and up-cycling now more than ever. There is a talk of using cleaner fuel, and countries such as the Netherlands are becoming case studies of what it means to rally behind a greener Earth.

Nutrition wise, 2016 has seen a continued advocacy for healthier lifestyles. More people are aware of their sedentary lifestyles and seem eager to ditch them for active pastimes (we could credit celebrities for this). This trend is likely to continue in 2017 as health groups continue to push the world towards wiser choices. Fitness has never been more fashionable.

In the fashion and style arena, we are likely to see a return to originality. This concept is a follow-up on what we have seen in 2016. People are keen to return to their roots. We have seen an increased interest in natural hair, nude faces, and a burst of colors. The fashion industry is likely to get even more colorful and bold, as we see people expressing themselves fearlessly. Self-awareness has captured the world and no one wants to be left behind.

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Technology is not expected to take a break. Actually, we expect some incredible breakthroughs that will make everyday activities easier. At this rate, no one would be surprised if this technology-hungry generation came up with AI technology that runs personal errands. Oh, wait, Mark Zuckerberg already unleashed Jarvis for his home! There is so much in store for the coming year that it can make you antsy with anticipation. Unlike other years, no one can accurately predict how it is going to be, which is part of the charm.

Unfiltered Feed

If you have paid attention to photography in 2016, photographers have been retreating to shooting on raw. There is this originality that only comes out on imperfections. The new generation seems interested in cutting out the noise and focusing on only one aspect in the midst of chaos. This method of shooting brings out a creative edge that forces you to stop and take note. We can expect more of this unfiltered work of art in 2017.

Additionally, Getty Images predicts that imagery will be directed on what they call New Naivety. New Naivety uncovers what we previously fought hard to cover. It exposes the imperfections such as chubbiness and freckles. The younger generation is finding ways of expressing themselves with unbridled freedom, which has big business following suit.

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Branding

Although 2016 has seen the rise of social media from just a social link-up to a place where companies can push their names, there is still no measurable evidence that the traffic driven by likes, followings, and comments translates to sales. Since this type of ROI cannot be measured without a doubt (yet), brand loyalty remains the driving force that gives a definite return. To this end, companies are going to continue their marketing agenda to keep and expand their share of the market.

Branding is more likely to take a visual route than before. We are likely to have colorful packaging with bold lettering that goes beyond how to use the product. As awareness rises, food containers will loudly proclaim what is inside, and there is a high possibility of it being organic.

More brands will show distaste for animal cruelty by showing it on proudly on their labels such as Too Faced and Hourglass. They even carry a vegan line for inclusion. The idea, in 2017, will be to brand the products in such a way that consumers can tell from the get-go what they are buying. Custom brushes and Pantone swatches are some of the tools that will be at the top of the list of programs for graphic artists in 2017.

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Color Me Bright

We are swimming in an outburst of color. Photography has come of age and is no longer afraid of breaking the rules. We see image-makers playing with unimaginable combinations to bring out what something ought to be, and not necessarily what the world would expect it to look like.

This burst of boldness is creating an interesting angle at branding and arousing interest. In 2017, we expect to see more of this color scheme, and a campaign that does not conform to the conventional palette.

Fashion Freedom

The world is embracing different body types. In 2016, we saw an influx of self-assured plus size women in magazines, especially the 2016 edition of Sports Illustrated that featured Ashley Graham. Even though she is not an exceptionally big woman, it is good to see the top-rated magazine feature someone who is not a size zero.

In 2017 we will see the continued trend of women boldly showing off their curves. The world is advocating for better diets and active lifestyles to fight obesity. However, a platform is quickly coming up for people with ‘less than perfect’ bodies (have in mind that the average American woman is size 16) to embrace the present as they work for the future. Brands dealing in apparel for full-figured women such as Wacoal and Spanx will get bolder with louder colors and designs that are more daring.

In conclusion, we found that if 2016 was ambitious, then the world hasn’t seen anything yet. The year 2017 will bring even more disruptive events that will change the way we look toward the future.

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Erick Clifford

Journalist

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Last Updated on July 5, 2019

5 Reasons Why You Should Always Be Yourself

5 Reasons Why You Should Always Be Yourself

When it comes to being yourself, there can be a lot of pressure from the outside world as it tries to influence who you are. Living in a society that is constantly developing, it’s important for you to always be yourself from the inside out. When you deeply know yourself and the boundaries that you have set, you are more likely to experience a fulfilling and rewarding life. Without knowing yourself and establishing those boundaries, you can easily be pushed around and end up on a dirt path.

“Enter through the narrow gate. For wide is the gate and broad is the road that leads to destruction, and many enter through it. But small is the gate and narrow the road that leads to life, and only a few find it” – Matthew 7:13-14

You have the option of taking the path that is broad or taking the path that is narrow. You can either conform to what life wants you to be, or have the courage to remain true to yourself throughout the years. It’s definitely a challenge to have a strong sense of self when we are constantly getting distracted and being influenced by the media and society’s way of life. But if you want to reach your fullest potential in life, it all starts with being yourself.

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Why should you always be yourself?

Because you will:

  1. Live in alignment with your values and beliefs. Being yourself is all about knowing what you believe in and the values that you live by. When you are not yourself, you will take on the values and beliefs of others. This is when you start conforming to other people’s expectations and way of thinking. When you know your values and why you do what you do, you will live according to your own values and beliefs.
  2. Establish your own identity. When you are able to have a solid foundation of being you, you are establishing your own sense of identity. No matter what happens in your life, you will always know who you are. There will be times where you may feel lost or distracted, but if you have your own identity you’ll be able to get back on the right path. Without establishing your own identity, you may easily conform and lose yourself.
  3. Build courage. It takes a great amount of courage when you decide to take the path that goes against the crowd. The reason why the majority of people take the broad path is because it’s easy. It’s easy to just follow the crowd. It’s more of a challenge when you stay true to yourself and establish your own identity. This challenge of always being yourself takes courage and inner strength. No matter what comes your way, you’ll know how to handle it.
  4. Establish boundaries. When you are always yourself, you know what your limits are and the boundaries that you have set for yourself. When people cross your boundaries, you will know. But if you don’t establish boundaries, people may very well walk all over you and take advantage of you. If you are always yourself and you establish boundaries, you are more likely to be aware when people start taking advantage of you. Create and establish your boundaries.
  5. Find focus and direction. When you are always yourself, you are more likely to have focus and direction in your life. Imagine someone who is constantly conforming to other people’s expectations. Do you think this person has focus and direction? I don’t think so. When you stay true to who you are, you are more likely to know the goals you want to accomplish and how to go about accomplishing them. You are able to stay focused and know which direction to take in order for you to accomplish your goals.

No matter what you experience in life, the only person that will always remain constant is you.

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Featured photo credit: María Victoria Heredia Reyes via unsplash.com

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