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Life-Saving Instagram Tools For Photographers

Life-Saving Instagram Tools For Photographers

Instagram is the perfect social networking site for photographers to show off their work and attract new clients. Simone Bramante, Dirk Bakker, Robin Ryan and Mike Cus are a few of the photographers that have used Instagram.

Instagram serves many purposes for professional photographers. They can use it to build their reputation and improve the quality of their pictures. It’s also a great way to connect with other photographers and admire each other’s work.

“Instagram has become home to over 300 million users in the four years it’s been around, and it seems ready to only get bigger,” states Robin Ryan, a professional photographer and author at Digital Photography School. “300 million is a big, big number. It can seem overwhelming, but it’s a great tool to not only create community, but also to become a better photographer.”[1]

It’s easy to see why photographers are using Instagram. A couple of weeks ago, the company stated that it had over 600 million active users.[2] The bad news is that photographers have a difficult time standing out – unless they use the right tools.

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Here are some great Instagram tools that every photographer should use.

1. Crowdfire

Deciding who to follow and unfollow should be a major part of your Instagram strategy. If you follow people that are interested in what you share, they may follow you back and share your content. However, if you follow people that don’t follow you back, you will run into a couple problems:

  • Your account can look spammy if you have a high following to follower ratio.
  • Your feed will be cluttered with a lot of content that isn’t relevant to your business (or worth sharing with your followers).

Crowdfire is a great tool for managing the accounts you follow. It can automatically unfollow accounts that:

  • Are dormant
  • Haven’t followed you back
  • Have been flagged for spam

Using Crowdfire to clean up the accounts you follow will help you attract more followers of your own.

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2. ScheduGram

As a professional photographer, you need to make sure your posts receive as much exposure as possible. You need to schedule your Instagram posts wisely to gain traction. If you only offer services to clients in your area, you need to make sure your posts are seen by people living near you.

ScheduGram allows you to schedule all of your Instagram posts in advance. If you find that the majority of your posts are seen while you are asleep or out taking new pictures, then you can still get the exposure you need.

3. Like4Like

The Instagram algorithm is built off social likes. The more likes your posts receive, the higher they will rank in the Instagram feed. It can be difficult to get likes when you don’t have a high follower count yet, so you should try using Like4Like.

This tool allows you to exchange Instagram likes with other users. This helps everyone rank higher in the feed.

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However, it’s important to be smart with the people you collaborate with. Make sure they are legitimate accounts (not made specifically for exchanging likes or creating spam). You also want to exchange likes with accounts that have a similar audience. Again, if you are a local photographer, you should try to exchange likes with Instagram users in your area, since their followers are more likely to become future clients. Ideal Instagram users would be local news sites, local web developers or nonprofits.

4. Soldsie

Photographers are a dime a dozen in many communities, particularly urban regions like New York City and California. Creating custom biographies is a great way to make yourself stand out. Soldsie is a great tool that lets you create custom biographies with links to your website.

Here is an example of a hypothetical biography a photographer could use:

“Mike Nelong is an esoteric and landscape photographer from San Francisco. You can visit his website to see more samples of his work.”

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You want to make sure your biography is compelling and has a unique call-to-action.

5. Iconosquare

Too many photographers post on Instagram without knowing whether their content is actually engaging their followers. If you aren’t sure whether your posts are working you should create an account with Iconosquare.

Iconosquare is like a Google Analytics account for Instagram. Instead of measuring traffic, it monitors likes, comments and other engagement metrics.

Not only does this tool help you optimize your Instagram marketing strategy, it also helps you know what types of photographs people are most interested in. This is important because the photographs that you like best may not be the ones your clients are looking for. Your Iconosquare data will help you improve customer satisfaction by taking better photographs.

Conclusion

Instagram is a great platform for budding photographers. However, it’s also becoming very crowded since so many photographers are using it to reach clients. You need to take advantage of valuable Instagram tools to get more exposure for your services.

Featured photo credit: Pexels via pexels.com

Reference

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Last Updated on May 14, 2019

8 Replacements for Google Notebook

8 Replacements for Google Notebook

Exploring alternatives to Google Notebook? There are more than a few ‘notebooks’ available online these days, although choosing the right one will likely depend on just what you use Google Notebook for.

  1. Zoho Notebook
    If you want to stick with something as close to Google Notebook as possible, Zoho Notebook may just be your best bet. The user interface has some significant changes, but in general, Zoho Notebook has pretty similar features. There is even a Firefox plugin that allows you to highlight content and drop it into your Notebook. You can go a bit further, though, dropping in any spreadsheets or documents you have in Zoho, as well as some applications and all websites — to the point that you can control a desktop remotely if you pare it with something like Zoho Meeting.
  2. Evernote
    The features that Evernote brings to the table are pretty great. In addition to allowing you to capture parts of a website, Evernote has a desktop search tool mobil versions (iPhone and Windows Mobile). It even has an API, if you’ve got any features in mind not currently available. Evernote offers 40 MB for free accounts — if you’ll need more, the premium version is priced at $5 per month or $45 per year. Encryption, size and whether you’ll see ads seem to be the main differences between the free and premium versions.
  3. Net Notes
    If the major allure for Google Notebooks lays in the Firefox extension, Net Notes might be a good alternative. It’s a Firefox extension that allows you to save notes on websites in your bookmarks. You can toggle the Net Notes sidebar and access your notes as you browse. You can also tag websites. Net Notes works with Mozilla Weave if you need to access your notes from multiple computers.
  4. i-Lighter
    You can highlight and save information from any website while you’re browsing with i-Lighter. You can also add notes to your i-Lighted information, as well as email it or send the information to be posted to your blog or Twitter account. Your notes are saved in a notebook on your computer — but they’re also synchronized to the iLighter website. You can log in to the site from any computer.
  5. Clipmarks
    For those browsers interested in sharing what they find with others, Clipmarks provides a tool to select clips of text, images and video and share them with friends. You can easily syndicate your finds to a whole list of sites such as Facebook, Twitter and Digg. You can also easily review your past clips and use them as references through Clipmarks’ website.
  6. UberNote
    If you can think of a way to send notes to UberNote, it can handle it. You can clip material while browsing, email, IM, text message or even visit the UberNote sites to add notes to the information you have saved. You can organize your notes, tag them and even add checkboxes if you want to turn a note into some sort of task list. You can drag and drop information between notes in order to manage them.
  7. iLeonardo
    iLeonardo treats research as a social concern. You can create a notebook on iLeonardo on a particular topic, collecting information online. You can also access other people’s notebooks. It may not necessarily take the place of Google Notebook — I’m pretty sure my notes on some subjects are cryptic — but it’s a pretty cool tool. You can keep notebooks private if you like the interface but don’t want to share a particular project. iLeonardo does allow you to follow fellow notetakers and receive the information they find on a particular topic.
  8. Zotero
    Another Firefox extension, Zotero started life as a citation management tool targeted towards academic researchers. However, it offers notetaking tools, as well as a way to save files to your notebook. If you do a lot of writing in Microsoft Word or Open Office, Zotero might be the tool for you — it’s integrated with both word processing software to allow you to easily move your notes over, as well as several blogging options. Zotero’s interface is also available in more than 30 languages.

I’ve been relying on Google Notebook as a catch-all for blog post ideas — being able to just highlight information and save it is a great tool for a blogger.

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In replacing it, though, I’m starting to lean towards Evernote. I’ve found it handles pretty much everything I want, especially with the voice recording feature. I’m planning to keep trying things out for a while yet — I’m sticking with Google Notebook until the Firefox extension quits working — and if you have any recommendations that I missed when I put together this list, I’d love to hear them — just leave a comment!

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